A recent study by consulting firm WAV Group revealed that 48 percent of buyer inquiries from broker websites and the top three search portals are never responded to. The industry's failure in this area may stem from not having proper systems and processes in place for responding to leads.

Besides using the right tools, an important part of the process for responding to leads is knowing what to say. To help agents and brokers do just that, Zillow is offering a free whitepaper with seven phone scripts for responding to prospects in various situations, like:

• First contact
• First voicemail
• Prospects interested in a home that's not for sale
• Consumers who are "just looking"
• Buyers who wonder why the Zestimate is different from the actual price
• Sellers unhappy with their home's Zestimate
• Foreclosure inquiries
• + 2 bonus follow-up emails

While the scripts are naturally focused on leads that come from Zillow, they can easily be adapted to leads from any source.

Download "Say It Right: Phone Scripts for Success" today!

Tip: Once you've downloaded the scripts, practice saying them over and over until you've internalized them. This will make your conversations with leads flow much more naturally!

About Zillow, Inc.

Zillow, Inc. operates the leading real estate and home-related information marketplaces on mobile and the Web, with a complementary portfolio of brands and products that help people find vital information about homes, and connect with the best local professionals. Zillow's brands serve the full lifecycle of owning and living in a home: buying, selling, renting, financing, remodeling and more. In addition, Zillow offers a suite of tools and services to help local real estate, mortgage, rental and home improvement professionals manage and market their businesses. Welcoming 83 million unique users in June 2014, the Zillow, Inc. portfolio includes Zillow.com®, Zillow Mobile, Zillow Mortgage Marketplace, Zillow Rentals, Zillow Digs®, Postlets®, Diverse Solutions®, Agentfolio®, Mortech®, HotPads™, StreetEasy® and Retsly™. The company is headquartered in Seattle.

Want to be our next Friday Freebie?

If your company offers a free or trial version of a product, we'd love to feature it as a Friday Freebie. Contact Kelly Phelan at [email protected].