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7 Easy Website Add-ons that Your Visitors Will Love
We've talked a lot about the basics that every real estate website needs. Today, we're going to steer away from the "necessities" and introduce you to some fun extras that will enrich your visitors' on-site experience. All of the seven items below are widgets that can easily be embedded into your website. There's no heavy lifting required--just customize the widget to your liking, then copy and paste the provided HTML code into your site. 1. Home Services Directory - Want to give past clients a reason to visit your site? Or provide sellers with an easy way to find contractors to prep their home for sale? Add a directory of home services professionals to your website! Nest4Less offers a free, embeddable directory (with revenue share opportunities for brokers and MLSs). You can learn more in our product review. 2. Mortgage Calculators - This will probably be the most-used widget on your site--and there's a ton to choose from! A Google search for "mortgage calculator widget" will give you too many results to sort through, so try these from Zillow or Do you work with a lot of first-time buyers? Try Trulia's Rent vs. Buy Calculator to get would-be buyers off the fence. If none of those interest you, check with your website provider. They may already have a mortgage calculator that's already included with your site! 3. Local School Info - 40% of home buyers have school-aged children, and many of those parents are willing to pay $50 more per square foot for a home in a good school district. GreatSchools offers a widget that displays local schools on a map, their quality ratings, and
4 Google Analytics Tips You Don’t Want to Miss
As a real estate agent, you know that your online presence is of crucial importance to grow both your lead database and your bottom line. You need to establish your brand, have a stunning platform and turn your visitors into customers. That's when the measurement part comes in play. You can't optimize what you don't measure. It's great if you already have access to Google Analytics, but does it really help you to get more out of your business? In this article I share four tips to help you work with Google Analytics in a better and more effective way. 1. Filter Out Your Own IP Addresses I imagine that you work on your online platform on a weekly or even daily basis. You need to add new content, change existing pages or simply like to see whether everything works the way it should. By default, Google Analytics tracks sessions (their term for visits) from all people that visit your website. This includes sessions that reflect visits by you and your colleagues. In my experience, especially when traffic numbers are not incredibly high, this can skew your data a lot. Let's assume you measure 100 sessions on your site, and four sent in lead generation forms. Within these numbers, there are 20 sessions from yourself (or colleagues) and two lead generation forms sent as a test. Here are the resulting numbers: Without any additional configuration, you measure your conversion rate as 4.0%, but in reality it is 2.5%. Small numbers, big differences! That's why I recommend that you filter out any "known" IP addresses from your company or partners. Your office behavior doesn't have anything to do with the performance of your site. Please keep that in
(Sort of) Quick Guide to Interpreting Website Analytics
Effective marketing can spark the transition from part-time agent to full-time agent in no time at all. To make your efforts as profitable as possible, you must understand and interpret the metrics on your reports. Data from analytics can be intimidating, especially if you don't feel like you're a math person. We can help you single out what matters and how to use it. First, a few basics: Know your lingo. Being able to read a chart or a graph simply isn't enough, as you've already figured out. It helps to familiarize yourself with data jargon that gives you the proper context for what you're seeing. Filter your data. Not all data is equally important for your purposes. Many reports come with filters, allowing you to focus on what you need and set the other info aside. Which metrics are needed? Our recommendations are below. Give yourself time. You can't properly identify a trend in a month. Give yourself at least three months to chart the success of any digital marketing or social media initiative. Now you're ready to look into some key