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As the largest social media platform, Facebook offers unique opportunities to connect with potential leads. Unfortunately, due to changes to Facebook's algorithm, companies have been finding it more and more difficult to get organic traffic to their Facebook posts. This means that today, Facebook success is largely dependent on creating a strong advertising strategy, which requires a combination of appealing ads and targeting them to the right groups. This, too, is harder now than it used to be, but it's not undoable. There are still several options you can use to target your ideal audience with Facebook
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Instagram Stories are a favorite marketing tool for many real estate agents. If you're not already using them, it's easy to get started. Unlike posts that last in your feed indefinitely, Instagram Stories have a 24-hour shelf life unless saved, making them an excellent tool for providing timely, engaging content for your real estate audience. Since there's little editing to do, Instagram Stories are great for creating behind the scenes content, providing advice, and helping clients build a deeper connection with your brand. So let's take a closer look at three pro tips for using Instagram Stories to grow your real estate
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