Consider a Lifestyle Section for Your Real Estate Website
A huge chunk of our business is locating homes and facilitating their sale, and our real estate websites are a big part of our marketing. People have a great many requirements for what they want in a home, from size and bedrooms to neighborhood and amenities. People want to enjoy their time in their homes, but they also spend a great deal of time away from home engaged in activities other than their jobs. Concentrating just on the four walls and the home's features leaves a lot of buyers doing their own research into what they like to do or enjoy near prospective homes.

Effective Real Estate Website Calls-to-Action for Lead Generation
For real estate lead generation, you run ads in the newspaper, in the homes magazine, and highlight your website in all of your other marketing. You've done a good job with this marketing in calling people to take action and come to your website. Now what are you doing for calls-to-action on your website to get your visitors to tell you who they are? If you're asking for them to "sign up for my newsletter," or "register for my guestbook," you're probably not very happy with leads from those calls. It's not that a newsletter isn't valuable, and we'll talk about that, but just asking them to sign up for it isn't going to grab their interest. So what can you do for calls-to-action around your site for real estate lead generation? And where should you place them?

Using Internal Linking and Navigation to Keep Visitors on Your Site
Does real estate website internal linking really help with SEO? YES! But internal linking is also quite valuable for lead generation, as you can guide visitors to other content they wouldn't normally see. They can then be guided by linking to content with specific calls-to-action that will get you those leads. As for SEO, internal text linking, if done right, adds emphasis to the key phrases that people use in their online searches to find real estate websites.

Real Estate Branding by Niche Market Will Grow Your Business
Real estate branding means pretty much the same thing to many real estate professionals. To prove it, do web searches in your market area, and you'll find that the vast majority of the results are some version of "real estate" and your market area. Or, almost as many will be some version of "homes for sale" and your market area. What other real estate branding can you do that will mean something to consumers? Find a niche and not only work it but brand it as well. So, what are some niches you can work for real estate commissions?

How to Create Community Webpages that Sell
When you're looking to highlight the uniqueness of a neighborhood, community-focused content can be your best friend. Community content is used to showcase the most attractive features and benefits of a local community, while also displaying your personal knowledge of the area's history and amenities. But how can you build community pages that truly sell? What is it that prospective buyers are really looking for?

3 Keys to Creating Effective Real Estate Landing Pages
You need to rethink your relationship with your real estate landing pages. As more and more consumers get their real estate information online, your first connection with potential clients is increasingly your landing pages. This goes for referrals as well. Today, people are used to gathering information on businesses, reading reviews and researching individuals online. So there's a strong chance your referrals are looking you up online before ever speaking with you. Your landing pages are not just this first point of contact for potential clients; they're also your first impression. Elements like layout, color choice, text copy and perceived value can all play into a potential client's perception of you, and ultimately their decision to work with you. Since generating high quality leads is core to your real estate business, it has never been more critical to understand the keys to effective real estate landing pages.

8 Components of a Lead Generating Website
One of the most underutilized resources in real estate is the agent and/or broker website. Many agents see their website as a place to send buyers to search for listings after the lead has been captured. However, websites can be used to generate leads as well. Top agents generate hundreds of buyer and seller leads from their websites. To start making money with your real estate website, take time to add the following tips, tools, and techniques to your website strategy.

Choosing a Not-Com Domain Name to Set Your Business Apart
In the early days of the internet, IP addresses—long strings of numbers separated by periods—were used to identify websites. As more and more people took to the internet, a simpler, easier method of finding a website was designed: domain names. When the first domain names were released around 1985, website owners could choose from .com, .net, and .org. Since that time, those top-level domain extensions have remained popular, making it hard for new businesses to find great, unclaimed domain names. Luckily, recognizing the continually growing demand for domain names, new possibilities were (and continue to be) introduced. Businesses can now choose one of the original .com, .net, or .org domain extensions or one of the newer ones, which include but aren't limited to, .site, .biz, .blog, .services, .ltd, .online, .town, and (perfect for the real estate industry) .homes. Creating a Domain Strategy With so many domain extensions available, business owners aren't limited to a single domain name. While your primary domain name may be BuyNC.homes, you may decide to purchase a secondary domain name for your investor clients under lucrative.holdings or one for your rental clients under RentAtlantaGA.homes. Creating a domain name for each of your primary niches can boost your appeal to those buyers and sellers. After all, why should someone looking to sell their beach home go to a website whose domain is more buyer-oriented when they could use a site like sellbeach.homes? Each of these names can then be used in various marketing materials and forwarded back to niche-specific pages on your primary website.

Page Features Your Website NEEDS If You Want to Generate Leads
If you want to generate leads from your website, landing pages are a must have. Essentially, a landing page is any page a visitor can arrive at or "land" on. It's a page you can send clients to gain specific information, such as to learn more about your local market, view a listing, request information from you, and so on. And if you design your landing pages with purpose and intent, landing pages are also tools for lead capture. In this blog article, we're going to look at a specific type of landing page for Market Updates that we use at our brokerage, GoodLife Realty, and how we use it to engage our network, boost traffic to our website, and ultimately generate leads. Market Update Landing Pages Market Update Landing Page are just a page you can send people to if they want to receive updates on what's going on in your local market. Remember: A landing page will most likely be someone's first impression of you. You have seconds to catch the viewer's eye and engage them. So, when creating your page, be sure to make it attention-grabbing. Use stellar photography and copy that speaks to what your viewer hopes to get on that page.

Your 'About' Page is About More than Your Real Estate Career
In the wild, animals use bright feathers, beautiful songs, or even dances to attract. Unfortunately, launching into a lead generation ballad or capitalizing on rusty tap dance skills isn't a viable lead generating strategy for most agents. Instead, agents must rely on the power of their website's "About" page to demonstrate their compatibility and desirability to buyers and sellers. Discover how you can optimize your about page's effectiveness with these tips! First Impressions Matter If you clicked on a webpage and were immediately confronted with a Picasso-esque arrangement of colors, photo alignments, and font sizes, would you buckle down and start reading or dismiss the page as a lost cause and move on? Start maximizing your page's potential by evaluating whether your website looks inviting. For maximum effect, your webpage should have the following: Section headers where necessary Short, digestible paragraphs Easy to understand flow No more than two fonts or colors Consistent photo size Clutter-free appearance

Agent Websites Are Dead
If you are planning to invest in a new website, or to update your current website, be sure to think deeply about it, and maybe even think backwards. Let me explain. Most agents do not need websites because they cannot afford to drive traffic to them. When do you need a website? If you have more than 10 buyers set up in the MLS to get listing alerts If you have at least one listing (and yard sign) at all times If you plan to spend at least $500 in online marketing Too many agents spend time and money on a website that they may not need. Most brokerages provide a webpage for their agents. That is probably enough for most agents. The fact of the matter is that if you are not setting up buyers on your website, investing in new customer acquisition advertising for your website, or if you do not have a listing with a yard sign that is driving traffic to your website, you may be wasting your time. Managing a website when you do not have any consumer traffic to the website makes no sense. Too many agents are investing $500 to $5000 to set up a website. On top of that, you spend between $50 and $100 or more for basic maintenance. If you want your website to be successful, you need to add content to it by blogging and composing neighborhood pages. Even after spending all of that money and investing all of that time, your website may only get between 10 and 100 visits a month (most of them by you and your mom).

Should You Force Visitors to Register on Your Website?
Most modern real estate websites come with a setting called 'forced registration.' You may have scrolled past it in your site's control panel. When activated, this option forces your site's visitors to register in order to continue searching for properties. But should you force visitors to register on your website? It's a debate that's raged on for years. On one hand, you get more leads with forced registration--but you also risk turning off consumers. Is the trade-off worth it? While only you can decide what's right for your business, we're happy to help guide you. Here's a look at the pros and cons of both sides of the argument. Use the Force, Luke As we mentioned, you get more leads when you force registration. If you're a broker, requiring registration can help satisfy your agents' requests for more leads. However, it's important to look at the quality of those leads. Do a significant number of consumers submit fake contact information in order to keep using your site? This can be discouraging for agents trying to follow up with these leads. Even when submitted contact information is correct, how many of these leads convert compared to other lead sources you use? (To find out, use this formula for calculating ROI.)

Agent Website Makeover: 8 Winning Ways to Boost Consumer Appeal
One of the easiest ways to spoil the potential of a good agent website is to keep the default content that it came with. Never change it. Never personalize it so that visitors understand who you are and what you offer. Fortunately, this fate's easy to avoid. The trick? Just customize your templated website in a few key places. To hone in on what these key places are, let's look to the winners of IXACT Contact's recent "Best Realtor Website Contest." Each of the winning agents took the time to tailor the pre-written content that their sites came with--and it paid off, BIG! Here's a look at the 8 places that the top three winning agents customized their website's content. 1. The Homepage First-place winner Flint Adam caught the judge's eye with the customized homepage of his site, Nolensville Realty. Adam transformed the front page with a custom bio, mission statement, and a even a welcome video of himself to virtually introduce himself to visitors right from the get-go. 2. Business Directory Second-place winner Birdy Perry offers something visitors can take with them when they leave her site--a free download. Perry compiled the contact information of her most trusted homes services providers in a PDF. Visitors can download it and refer to it when looking for lenders, contractors, home inspectors, and more.

Real Estate Online Marketing Tactics: Part 1
6 Tips for Building Your Real Estate Website Like a Pro 60% of buyers Google their real estate agent according to a study. What would a prospect find if they Googled your name? Do you have a professional REALTOR® website for them to find online? Today I'm going to zone in on this one area – online marketing tactics, specifically your Realtor website. This platform offers so much potential for real estate success, and in today's day and age, it's a crucial area if you want to stay ahead of your competition. The primary goals of online marketing are real estate lead generation, brand awareness, and more repeat and referral business. These goals work together to help you acquire new customers and stay top of mind among your past customers. So how can you ensure that your Realtor website is helping you achieve these goals? Let's find out. The Real Estate Website In a recent study by NAR, 82% of home buyers said online websites were a very useful source of information. To capitalize on this, you must establish your online authority. This requires launching and maintaining your own real estate website. Although this may seem intimidating at first, it's easier than you think. The end results will be worth the effort, and you'll have this website to use for your real estate business for years to come! Just make sure you follow these guidelines: Present your brand. Your clients trust you with one of the biggest financial transactions of their lives, so they need to feel like you are professional, capable, and savvy. Remember, you're selling YOU, and everything you put into your business matters. This includes developing and presenting your professional brand. As you think about what you want your brand to represent, remember the following: give people a reason to choose you. Trust your gut and take risks, stay up-to-date, keep your brand as real as possible, and be creative. All of these elements combine to present you as a memorable and personable real estate professional.One of the ways you can present your brand is by displaying an attractive, mobile friendly Realtor website that incorporates your visual identity (your photo, logo, and colors) and tells your story. Your other marketing materials should match, including email headers and signatures and social media banners.

The HTML Guide for Real Estate Agents Over 40
One of my favorite classes back in college was on HTML (hypertext markup language); it was sort of a mashup of an art class and a writing class. I also liked it because it was one of very few classes that didn't require me to purchase a $300 textbook. Everything we covered was (and still is) available for free on w3schools.com. So if you want to master HTML, go check that out. Here, we're just covering the basics that will give you more control over your content. Finding the HTML box: Most websites and blogs will have a button in your edit window that will let you switch to HTML. This button will usually be in one of the corners of your editor. If you have a Homes.com website, your HTML button is on the bottom left. Here's what you need to know: The greater than and less than symbols (also called angle brackets) should enclose your HTML. Without them, your code will show up as text on your website instead of editing your site. Inside the brackets, you put the "tag" for what you want to accomplish. Most of the time, you only need special HTML tags like bold or italics in part of your code rather than on your whole page. To indicate where you want your formatting to end, for most HTML tags you just add a / in front of the tag. For example, this: is the tag for a new paragraph, so you use the following to end a paragraph: Example:

3 Strategies for Improving Your Website’s Conversion Rate
Develop Effective Messaging and Calls to Action It has always been important to have clear and compelling messaging in print collateral and advertising, and the same is also true for the messaging that appears on your website. The foundation for compelling messaging is well-developed and organized copy. Begin pages you want to capture visitors' contact information on with a compelling headline, followed by body copy where key points are neatly summarized in a sentence or short bulleted list, and then place a call to action at the end. Research has demonstrated that the headline is most critical for generating conversions, followed by the call to action, and then the body copy. It's important to recognize that your website's visitors will often scan the first three words of sentences and paragraphs rather than taking the time to read them in entirety. The following are some additional copy formatting and styling best practices that improve conversion rates: Make page titles clean and simple. Keep the first paragraph short – no more than two lines. Use important words related to what consumers are most interested in at the beginning of sentences. Vary the length of paragraphs and use no more than four to five lines per paragraph. Use readable sans-serif fonts (e.g., Arial, Helvetica, etc.). Use different colors and bold fonts, but only do so sparingly or else your website (and, by proxy, you) will look amateurish.

10 Expert Real Estate Website Optimization Ideas for Agents
Here's the plain truth about your real estate website: It's a never-finished project. Setting it up, adding some blog posts, throwing together some neighborhood pages, and including your contact and brand info is just the start of what is an ongoing real estate marketing activity. What's required to see pronounced success with your site — lots of visitors daily and tons of leads generated monthly — is a concerted focus on enhancing your web presence routinely: publishing fresh content that enlightens and advises your home buyer and seller audience and keeps them coming back for more. Discover 10 aspects of your real estate website you need to work on and improve consistently to get the most out of it below, where we use a Placester site as an example. 1. Prominently display listing photos, visual branding collateral, and contact info atop your homepage. Your website homepage is the first digital interaction the bulk of your audience will have with you, so make sure it offers every detail they would want and need to know about your brand, including your agency name (ideally through a stunning logo), your social media accounts (through social sharing buttons), and your contact information. Moreover, you need to constantly update the photos featured on your homepage — ones that ideally showcase your latest listings if you're a seller's agent or the most notable (a.k.a. visually appealing or interesting) homes for sale in your area if you're a buyer's agent. When optimizing your homepage, think of it as introducing yourself at a networking event to someone you've never met before. It's your first opportunity to explain your brand in a clear and concise fashion, so you need to make the most of this chance and relay all of the important info you want the world to know. Get some of your friends, colleagues, or associates to look at your homepage and ask them if they get a complete picture of your brand's value proposition and details: who you are, what you do/sell, where you're located, how they can get in touch with you, where they can learn more about you, etc. Key Takeaways: Frequently change listing photos on your website's homepage to keep it fresh and ensure it features the most attractive homes. Make sure all types of contact information — phone number, email address, and social media accounts — are listed atop the page. Put yourself in your audience's shoes: Would they know who you are just by looking at your homepage? If not, adjust it accordingly.

These Simple Website Changes Can Earn You Better Results
As a real estate agent, you wear a lot of different hats. At some point you'll probably find yourself working as a marketer, sales representative, counselor, financial advisor, photographer, landscaper, and–as much as you may hate to hear it–a web developer. Now, I realize that you aren't actually a web developer, and that's perfectly fine. Many agent websites today are pretty much ready to use; all you have to do is connect your MLS's IDX and a custom domain name. But...if you want a fantastic, amazing, customized website, you'll need to do just a bit more, and we're here to help. Here are three ways to enhance your website's menu. Determine What Should Be on Your Menu What's on your website's default menu depends on your provider. When you first sign up for a website with Homes.com, for example, your menu has five main items: Properties, Buyers, Sellers, About, and Contact. This is a good place to start, but every menu could use some customization. One addition I recommend for every website is a "Home" button to help visitors find their way back to the main page of your website. Now, before you start building your menu, think about your business. What information do your leads and clients really want? Do you work with a lot of first-time home buyers? If so, make sure basic real estate information, guides, and processes are easy to access. If you work with a lot of military families, they may warrant their own menu category with the information that is specific to their home buying/selling experience.

The Most Useful Website Features, According to Home Buyers
Is that shiny, new "must have" website feature really something you need? Maybe not. In their recent Home Buyer and Seller Generational Trends survey, NAR asked more than 6,400 recent home buyers which features they most valued on real estate websites during their home search. Not surprisingly, photos topped the list with 87 percent of buyers ranking property images as "very useful." And here's some absolution for all you lapsed bloggers--only 8 percent considered news/articles as important to the search process. Today, we're taking a closer look at each of the features covered in NAR's survey and offering tips on leveraging them on your own real estate website. The number next to each item below is the percentage of buyers who found the website feature "very useful." 1. Photos (87%) - Good listing photos are the best way to attract and convert buyers online. If you're in the market for a real estate website solution, look for a platform that lets you display big, beautiful high-definition property photos. Tiny, grainy photos aren't likely to win any buyers. If it's not your website but your photography skills that are lacking, try these tips for better exterior and interior shots. 2. Detailed property information (84%) - Once you've lured buyers into a listing detail page with an attractive photo, it's your property description that needs to blow them away next. Florid prose isn't necessary, but a wealth of details is. Much of this data ported in from the MLS, so make your IDX solution is equipped to display as many fields as possible. You can learn more about creating strong listing descriptions here.

Top Online Marketing Trends for Real Estate Pros
How many articles have you read that list the many ways 2016 will be a great year in real estate? Sellers are selling and buyers are buying. But how do you, as the real estate professional, capitalize on said growth? Utilizing the latest and greatest in online marketing technology will definitely help! Provide shareable, interactive content It’s time to take your blogging seriously! No more poorly written or irrelevant posts. Not only is it important to start writing articles about content that your prospects are actually interested in, but you also need to focus on creating content that’s share-worthy. REALTOR®Mag recently offered the following tips to better leverage your blog: Be an amazing storyteller and let your personality shine through your posts Use pictures, infographics, and interactive content to engage readers and grab their attention Be a friend to local businesses by mentioning them in your posts–this benefits you both! Use technology to automatically share your blog posts to various social media sites Incorporate video Video will continue to play a big part in online marketing this year, providing a great visual and helping to make your marketing messages more personal. Target your videos to the audience you would like to reach with a carefully crafted script. According to the National Association of REALTORS® report on “Real Estate in the Digital Age,” 26% of buyers are using online videos sites such as YouTube during the home search. You don’t even have to have fancy equipment. Many of today’s mobile phones take high quality videos. For iPhone users, you can change the quality of your recordings by going to Settings > Photos & Camera and then selecting Record Video to update your video resolution settings.

Friday Freebie: Twin Solutions Prevent Leads from Falling through the Cracks
Nothing's more bittersweet than the one that got away. You attracted them, maybe even got their phone number. But when it came time to take the next step, you dropped the ball by hesitating... and they moved on to someone else who was better at taking care of their needs. I'm talking about leads, of course. Unless you have strong follow-up plan, any skill in attracting new leads means nothing. It's not uncommon for agents to fail on the follow-up, though. In fact, a study on agent responsiveness found that 48% of buyer inquiries were never responded to. Of those that did respond, the average response time was over 15 hours--long after the chance to convert that lead has dropped precipitously. Agents looking to seal the cracks in their follow-up process should look to two technology trends: integration and automation. Today, we're looking at one solution that offers both. Free 5-Week Trial of Integrated Website and CRM System Want to dramatically increase the likelihood of converting leads? Follow up with them immediately. IXACT Contact automates this process by creating a seamless lead pipeline that spans a Realtor website, CRM, and email marketing system. Imagine this: a new lead comes in off your website and is automatically added to your CRM. During this process, your new contact is also assigned to a drip marketing plan and immediately receives a follow-up email from your system--complete with your branding and contact info. The lead feels acknowledged and you don't feel pressured to interrupt whatever you're doing to respond. That's what IXACT Contact's integrated system is all about. For years, they've been known as a CRM with built-in email marketing capabilities. However, last fall they launched an agent website solution that's integrated with the CRM--and can therefore automatically manage incoming leads--at no extra cost. You can learn more about it in our product review. If you'd like to give IXACT's integrated system a try, they offer agents a free 5-week trial. There's no heavy lifting either--IXACT will set up your website and import all your contacts for you the same day.

Get More Targeted Leads with this IDX Website Feature
Do you want more targeted leads from your IDX website? How about on-site content that's more attractive and relevant to consumers? Of course you do! That's why today we're showing you how to use an underappreciated IDX feature that can put both of these things within your reach. We're talking about custom search URLs. Depending on the IDX solution you use, this feature is also known as "saved search pages," "IDX custom hotsheets," "custom IDX URLs," and more. Agents can use this feature to create links to specific sets of listings, such as condos under $200k, homes with pools in X neighborhood, etc. This is useful for driving website visitors to relevant properties quickly and easily. Here's an example of an agent who's using custom search URLs to flesh out her website's neighborhood pages. Minneapolis area Realtor Jan Worthen has created informative pages for each area that she serves. In order to quickly get consumers in front of the specific type of property they're looking for, Worthen built multiple custom search URLs for different price points and property types (highlighted in red):

How a 375-Unit Super Agent Uses Technology
Kris Lindahl is pictured here on the left with RE/MAX President Jeff Lewis and top producing Nashville agent, Gary Ashton Super agents and real estate teams are changing the dynamics of real estate. RE Technology CEO, Victor Lund, met up with Kris Lindahl from Minnesota to learn about his success and the technology tools that he leverages in his business. In terms of production, Kris Lindahl was doing over 150 units a year with one assistant. He realized that for his business to grow, he needed to develop into a team to support expansion. Today, the Lindahl team just completed a year of 375 transactions supported by 10 people with a total dollar volume of just under 100 million. A primary component of Kris' success is centered on his website domain strategy. He owns some fantastic URLs - MinneapolisRealEstate.com and SaintPaulRealEstate.com. Knowing this does not provide you with much help, but I would suggest that in your market you seek out domain names like "cityname+real+estate+blog.com" or "cityname-real-estate.com" or some other derivative. The takeaway here is that not only is a good domain name a valuable asset for success, but what you put on the domain is also a key ingredient. In Lindahl's case, he is contracting with Real Estate Webmasters for his website. His primary site is KrisLindahl.com. "I generate a lot of leads off of my website, but where it really helps is in listing presentations," says Lindahl. "I explain to sellers that in working with me, they gain access to the largest RE/MAX office in the world – RE/MAX Results, the international reach of REMAX.com – and only with me will they be featured on my popular area websites that are optimized for the way that consumers search."

Friday Freebie: IDX Property Search for 3 Months Free
Is your current website a lead generation dud? Leave it behind and give your sales pipeline the gift it really wants this year--a site that attracts, engages, and captures more online leads. Get 3 Free Months of WolfNet's Responsive IDX Property Search The end of the year is a great time to identify the tools that give you a poor return on investment. If your website is one of those things, consider upgrading. Save a bit of cash by looking for year end deals, like WolfNet's current special on their IDX search. They're offering 3 months free, plus 50% off the setup cost of their newly released Responsive IDX Property Search until December 31. Features include: Responsive design that works on all devices and screen sizes Sophisticated map search with street view, points of interest and driving directions Optional VOW data like days on market and sold listings Optimized lead capture features Support for high-resolution listing photos "Smart search" that automatically suggests search terms as the user types WolfNet is also offering 2 months free and $100 off the setup of their Modern Agent and Broker Websites through the end of the year. Claim or learn more about both offers here.

5 Types of Pages You Need on Your Real Estate Website
Having a website is one thing, but having an effective website is another. One aspect that can make or break your agent website is the content on its pages. Providing valuable information – information your audience is looking for – is crucial if you want them to become leads and clients. That's why it's so important to have the right types of pages and content on your website. When creating your site, try your best to include the following types of pages: A 'Buyer' Page Having a section dedicated to Buyers allows you to tell potential clients what the process of home buying is like and what it's like to work with you. Potential buyers may be nervous and have a lot of questions about the process, so make it easy on them by providing the information they crave. Try including additional pages or pieces of content that talk specifically about the following steps of the home-buying process: Selecting an agent Financing What to expect when viewing homes Making an offer Closing the sale Staying organized with multiple properties Signing up for email alerts Mortgage calculator

WolfNet's Upgraded IDX Platform Helps Agents Compete with Portals
Agents looking to compete with search portals need look no further that WolfNet's upgraded IDX solution. Dubbed WolfNet Responsive IDX, the update marries high-end design to an IDX property search (with optional VOW data!) that would easily be at home on expensive enterprise-level websites. As any modern web solution should, the updated platform displays beautifully on screens and devices of all sizes (see the image below). But beyond the aesthetic improvements, WolfNet has designed Responsive IDX to boost your website's engagement levels and lead capture rates. Let's take a closer look to learn how. Zeroing in on the Front-End Responsive IDX plugs into your existing website and is easy to integrate into your site's design, thanks to easy wrapper creation tools available in the solution's admin panel. The solution also adapts to your website's CSS stylesheet, letting you control font and photos sizes to further refine how it displays. Let's take a look at the results page, for an example. Consumers have the option to view results either on a map, in gallery view, or in list view. In the gallery view pictured on the next page, users can hover over a property's thumbnail to scroll through more listing photos without having to click into the property details page.

6 Ways to Update Your Real Estate Website
Updating your real estate agent website is always a good idea, and it doesn't have to take very much time. A site that is frequently updated is more appealing to visitors and more likely to inspire confidence in your business than one that stays static over time as available information and technology changes. Today we'll show you 6 easy ways you can freshen up your site in almost no time at all. Try a new theme If you have a template website, check in periodically to see what kind of new designs are available. Often they are being updated to match current website trends. You want to choose a theme that uses responsive design, meaning that it is mobile-friendly and works well on any sized device. Customize your colours Don't settle for colours that don't reflect your brand! Pick a palette that pairs well with your offline marketing materials for a consistent look. Add your contact info to every page Website visitors can come from anywhere and land anywhere (not just your homepage), so your contact information should appear on every page of your website. Maybe someone emailed a link to your buyer resources page or they found one of your neighbourhood pages through a search. Make sure it's easy for potential clients to know who you are and how to contact you, no matter which page of your site they're on.

The Definitive Guide to Using Images on Your Website
We've looked before at where you can find images to use for your website, but what happens once you've chosen the images that you want to use? There are still some tricks that you can put into practice that will help your images appear the best they can on your website! One of the trends that we've seen all over the web recently is the use of large imagery on websites. While this definitely does make a huge impact on people visiting your website, it can also cause your website to slow down if the images haven't been properly cropped, resized and optimized. Cropping and Resizing Your Images One of the biggest mistakes that people make (even those who have been working with websites for years!) is that they resize images directly in their site's web manager instead of resizing and cropping an image before it is even uploaded to the file manager. Resizing an image means that you're changing the dimensions that the image is displayed at – usually so it's smaller than the original image. Doing this in your web manager doesn't actually make the file physically smaller – it just displays it smaller. What this means is that if you upload a 1MB file to your file manager, and only display it at 25% of its size, the user still downloads 1MB of data in order to view your image. In an environment when users expect everything on your website to load immediately, that extra time to download all of that data can quickly add up!

Appraising Your Digital Property: Where Agents Should Be Online
Let's talk about property--digital property. These are virtual "places" like websites, social media and search portal profiles where prospects can find you online. Without a presence in the digital world, today's web savvy consumer will pass you by in favor of the competition. Buyers will never even know you exist. Sellers, on the other hand, will question why they should list with someone who can't even market themselves online. That doesn't mean you have to join every social network you can find, however, or run out and buy single property websites for each of your listings. When it comes to building an effective Internet presence, it's better to leverage a few web properties well. Here's a rundown of which are most important. Profiles on Property Search Portals According to a joint study by NAR and Google, over 90% of consumers start their home search online. Thanks to the way they dominate search results, property search portals like Zillow and Trulia are often the first place those consumers end up. That's why it's crucial that you claim your profile on each of the top three portals. If your brokerage or MLS sends listing data to portals, your name already appears on your listings. In the case of Trulia and Zillow, both display the listing agent's phone number and a link to their portal profile where consumers can see their other listings and read customer reviews. However, it's not uncommon for brokers that aren't meticulous about keeping track of their agents' contact info to send outdated phone numbers with their listing data. Claiming your portal profile will not only ensure that this information is accurate, it allows you to build a robust online property that's attractive to consumers. Be sure to add a recent headshot and solicit past clients for reviews for best results.

Market Leader for Sale and Real Estate Websites/CRMs: What You Should Know
If you haven't heard, the acquisition baby of Trulia-then-Zillow, Market Leader, is for sale. But what does this really mean for real estate professionals, and especially Market Leader's customers? Well, for a lot of people in the industry, this is an interesting development around the acquisition of Market Leader by Trulia, followed by the acquisition of Trulia by Zillow. There are also a lot of people in the industry that are not overly surprised that Market Leader may not be the most profitable business segment for Zillow now, since many feel that Market Leader's technology is ancient. I can't claim to be un-biased in my view on the technology, but there are some clear facts that are important for Market Leader customers and others around the industry to know. 1. Market Leader will continue to see some big changes The fact that this is all a bunch of noise right now, and will likely quiet down a bit more over the coming weeks does not mean that this is the end of some pretty big shifts. Market Leader is known as a big company in the industry, but has also been viewed by many as a non-flexible, behind-the-times solution. They have had some big deals with some brands that have helped keep them going. It is likely some of that traction may be lost, and they could see an exodus of customers.

How to Get More Leads with Landing Pages
Consider your website to be an airport, and your site visitors are going to land on the runway to which you direct them. An airport can't just let airplanes choose the runway they want, as that results in crashes. You shouldn't be allowing new visitors to choose the page on which they land; not if they're a new visitor from a marketing piece. Sure, many will arrive via searches, and they'll end up on the most relevant page. You'll have lead generation calls-to-action on most of your pages, so that's OK. But, when it comes to specific marketing, ad campaigns, and effective lead generation, you need to direct them to where you want them to land. Not doing so won't be as catastrophic as our airport example, but you definitely will not get the leads you can through creation and management of landing pages designed with your mission in mind. First, you should consider every page you create, every article, and every blog post as one type of landing page. They are pages where visitors land from searches or navigating around your site, landing on information they're seeking. Each should be thought of as covering a topic, or answering a question. So, if you are writing a blog post or article about "What is a title binder exception?" it's going to appear on a page of its own when a searcher arrives. Now it's a page on their screen on which they've landed, and it's relevant to information they're seeking. You can create calls-to-action with specific page-relevant premium content or report offerings to get leads from that page. You might offer a copy of a title binder exception page via email. Use strategies we'll discuss here when talking about specific marketing landing pages.

A Look at the Marketing Opportunities .REALTOR Offers
In the early days of the internet, there were just seven top-level-domains (TLDs); .com, .org, .edu, .net., .int, .gov and .mil. These were put in place to provide some distinction between the types of websites a user was visiting (e.g., commercial, organization, education, etc.). Now, in 2015, there are more than 1,300 TLDs, including the new .REALTOR domain, which brings a unique and a powerful marketing opportunity to REALTORS®. Technical Background: In 2014, the Internet Corporation for Assigned Names and Numbers (ICANN) released the .REALTOR domain to NAR. Today, NAR is in good company with hundreds of major brands and categories that have also received approval for a top-level domain, like .tv, .bank, .Google, .Canon, .Honda, .Marriott, and .MLB. View the latest list of delegated TLDs. Like other major brands and professions that are unleashing hidden branding potential with new TLDs, REALTORS® are differentiating themselves from other real estate professionals online. .REALTOR is a short, distinctive domain with a focused extension that lets consumers instantly know they've found a trusted source for real estate. The Marketing Opportunity: As a REALTOR®, it's imperative to know how TLDs will impact your web presence and online marketing. As more TLDs become mainstream, the Internet is being divided into categories. This makes it easier for consumers to navigate the online world and locate exactly what they need. Sooner than we think, the widely recognized .com domain will be viewed as dated and generic.

What’s Your Website For, Anyway?
The Internet has been around now for years, and much of the real estate community has embraced the Web and most of us have a website. Some still resist, and many are new and trying to decide how to proceed with an online presence. It's easy to see how the decision can be a tough one, as we're also being instructed by marketers to have a social presence with Facebook, Google+, Twitter, LinkedIn, Instagram, Pinterest and others. Let's assume that you're continuing to read this because you believe that a website is important to your business. It is your business, as you're an independent contractor. You need your own website, not a display page on your broker's site. So, here you are, trying to figure out how to proceed. If you're about to spend time, effort, and money in building a website, you should have a very clear idea of what it is you expect from it. If you're really into listings, and you believe that the primary purpose of your website is to display your listings and use your site to impress listing prospects, that's OK. However, if that's all you expect from a real estate website, you're really going to get very little for your efforts. Let's be realistic. Even with great SEO and a reasonable stream of visitors, and even if you have a dozen listings, how many of those visitors will be in the market for precisely those homes? The fact is that buyers will be at your website to search listings, but they want a much wider selection than just your listings. You must have a great IDX search solution to keep them around. Sure, one of the functions of a great real estate website is to showcase your listings. Doing that well should help you in marketing to future prospective listing clients. You'll also want to show them other major sites that have their listings displayed through syndication. However, if this is all you're doing, it's a monumental waste of opportunity. Here are the major reasons for a real estate website: Present your business and you as a local real estate expert. Generate qualified leads. Generate qualified leads. Generate qualified leads.

Websites Should Offer Value After the Deal
When it comes to your website, success is simply defined as a site that generates leads that lead to commissions. In this article, we take a look at what we do after we've achieved success. What can we do to add value AFTER the transaction closes? After all, we love referrals and those come from continued contact with our clients, especially after the successful closing. You may still be sending letters and follow-up birthday or other greetings to your past clients. However, there is an online strategy that will add value to your website and create loyal ongoing past client visitors. One of the value-added online services is the continued updating of market statistics. Past buyers will always be interested in what nearby and similar properties are selling and for what prices. What about offering a follow-up CMA, Comparative Market Analysis, for property owners who have purchased a home in the past few years? This will interest not only your own buyers but others who may be considering listing their homes. You shouldn't fear a CMA that doesn't show significant increases in value, or even one that shows a flat line or slight decrease. If your clients were happy with your services, they'll appreciate getting a true picture of the current market and the value of their property in that market.

7 IDX Tips for Real Estate Website Success
IDX, or Internet Data Exchange, is how most real estate sites provide MLS listing search functionality for site visitors. All of the participating MLS member listings are able to be displayed on any site, a great improvement over pre-IDX sites with only the listings of the brokerage on display. Recent surveys of real estate consumers, both buyers and sellers, show that the vast majority spend a lot of time searching home listings on websites. NAR found that last year the average time for buyers to search before making a purchase was 10 weeks. It is imperative that you somehow attract site visitors and keep them returning so you will be top-of-mind when they get ready to take the plunge. To keep them coming back, you MUST have powerful IDX functionality. If you do, they'll bookmark your site and keep coming back for searches until they're ready. Here are seven tips to make that happen for your website. Tip #1: Minimum IDX Search Capability The visitor to your site, at a minimum, should be able to search the MLS listings using various criteria that they are using for home selection. At a minimum, they should be able to search by: Price range Bedrooms Baths Garage Square footage (if allowed in your area) City Zip Address MLS number County Proximity (homes within a certain distance of a starting point, home or location)

Top 10 Website Features That Buyers Expect From You
According to NAR's 2014 Profile of Buyers and Sellers Report, 93 percent of buyers stated that a real estate website was the top resource used during their search for a new home. If there's only one thing that you take away from this finding, let it be this: demand for a website that includes any and every tool buyers might need is at an all-time high. Whether it's determining travel time to their most frequent destinations or getting an idea for what they can expect to pay for a mortgage, everyone's looking for something different out of a real estate website, and it's up to you to make sure they have it. Here are the top 10 features that today's buyers expect your website to have. 1. Quality Photos to Highlight the Property Providing photos for each of your listings is something that simply cannot be overlooked. Your goal is to highlight what makes each of your properties unique. The quality of these photos also need to be of the highest standard. Luckily, most of today's smartphones come equipped with cameras that are capable of capturing those unbelievable photos! 2. Detailed Explanations of What the Home Has to Offer When it comes to listing information, the opportunities are in the details. Rather than stating that a home has "hardwood floors," be more descriptive and say "beautiful original oak hardwood flooring that was just refinished two years ago." If you can paint a vivid picture of your listings, then buyers will use their imagination to visualize it as a place to call home.

8 Signs Your Website Is Stuck in the Dark Ages
We've all seen them: Websites that are supposed to sell, but wind up making their owners look dumb, inept or out of touch. We live in a digital era. According to the 2014 NAR Profile of Homebuyers and Sellers: 92 percent of homebuyers use the Internet when looking for information 76 percent of buyers view homes or drive by homes for sale that they first find online 43 percent of buyers found their home on the Internet This business is tough enough, but if your website is making you look like you're stuck in the 90s, while the rest of the real estate industry is moving on without you, you're ceding a massive marketplace to competitors. Here are eight vital signs your website presence needs a massive overhaul to catch up with the 21st century. Have a Flash Intro on Your Website This is especially true if there's text in the Flash imagery. Search engines can't read text in a Flash animation. To the internet robots, they just look like image files. It's like handing a photocopy of a braille book to a blind man and asking him to read it. It just doesn't work. If you have text in a Flash piece, retype it into regular text. Then dump the Flash.

3 Ways to Make Your Website More Than Simply an "Online Brochure"
In my day to day course of business, I probably look at at least 20 to 30 real estate agents' websites per day. Sometimes it's because people ask me to review their current site, so we run them though things like the Marketing Grader. Sometimes I'm checking out new technologies I hear about on agent or brokerage sites. And sometimes I'm even just surfing the web, for the heck of it. What I've come to find out, though, is that while there are many features that can be on websites and many amazing technological advancements that have been made, when you boil it down, there are still two main types of real estate websites. There are sites that are informative, interactive spots for home buyers and sellers to go to and educate themselves, and there are sites that are simply "online brochures." So you want more than simply an online brochure, right? What are the differences? Today, I want to share with you three tips you can use on your real estate website to make sure that you have more than just an online brochure. 1) Remember, if you want to be seen as THE Expert, you need to establish yourself as an expert While it might be tempting to have statements and information all over your website about how you are the top percentage of this or that, or how you have sold $x amount of real estate in your career, etc., don't do this. The truth is nobody cares about any of this. As humans, we are all a little bit selfish and only care about ourselves. Additionally, if a buyer or seller has found your website through a search engine, it is because they are online, researching and educating themselves for what they are about to embark on. The quickest way to establish yourself as the thought leader and expert in your marketplace is to give the people what they want. Write blog posts that address common questions people have about buying and selling real estate. Have pages inviting people to events related to learning facets of buying and selling (e.g. team with a mortgage professional for a loan workshop). Make sure you give people an easy way to subscribe to these articles so they automatically go right into their email inbox.

How to Write a Great 'About Me' Page
Have you ever sat down to create or update your agent website and struggled with the 'About Me' page? The sudden onset of writer's block is not uncommon when faced with a blank page. And here you are, supposed to create an 'About Me' page that inspires complete strangers to use your services. That's a lot of pressure! We completely understand, and we're here to help with easy steps anyone can use to create a compelling 'About Me' page that says who you are, what you do and why readers should get in touch with you to handle their next real estate transaction . 6 Tips to Create a Winning 'About Me' Page 1. Use first person 'About Me' pages are painful enough without the stilted formality of first person. Do you call yourself Mr. Smith or ask your clients to refer to you by your full name? We didn't think so. 2. Be yourself Write like you are introducing yourself to someone you just met at an event, not like you are Wikipedia. Let's put tips #1 and #2 into play: Before: Mr. Smith is originally from Fort Lauderdale, Florida, but now works in the Miami area. After: I am originally from Fort Lauderdale but moved to Miami in 2004 because I fell in love with the vibrant culture.

Friday Freebie: Get Your .REALTOR Domain Name Before It's Gone!
Realtors, the moment your web presence has been waiting for is finally here! As of Oct. 23, members of NAR and CREA can claim their very own .REALTOR domain name. Even better--if you're one of the first 500,000 NAR members or the first 10,000 CREA members, you'll able to register your first domain name FREE for one year. Here's how. Claim Your .REALTOR Website Domain NAR has made the domain registration process pretty easy. In fact, the most difficult part will probably be deciding what domain name to register (see the guidelines here). Below is the step-by-step process: Go to https://www.claim.realtor/ Enter your name, zip code, and area code number in the pop-up box when prompted Select the domain names(s) that interested you from the generated list of suggestions, and click "Add to cart" If none appeal to you, you can try another is the Search bar at the top of the page Once all of your selections have been added to your cart, click "Proceed to Checkout" From there, you'll be prompted to log-in to your NAR or CREA account and walked through the checkout process. Once you've claimed the domain name(s) you want, you can use them in a few different ways. If you have an existing website, you can redirect visitors who type in your .REALTOR address to your current site. If you'd like to change your existing site's default address to your .REALTOR domain, ask your website company or administrator to change the Domain Name Servers (DNS). You can also claim a FREE realtor.com profile website. This is a great option if you don't have a site currently or just want to take advantage of having an extra spot on the web for consumers to find you. These profile sites let you display your social media streams, client recommendations, listings and more all in one place. You can see an example profile site here. Remember, only the early bird gets a free .REALTOR domain. Claim yours today!

Why Your Broker’s Website Doesn’t Matter (To YOUR Business)
Whether you work for one of the "big brands," a smaller regional chain of real estate offices, or even a smaller yet "boutique" firm, they all have various levels of things that they offer agents that work for them. These things range from items like free marketing collateral (e.g. listing presentations, company brochures, etc.), integrated web-to-print portals for your print marketing, or a page on the brokerage website that the agent can use as their own web page. Before I jump into the meat of my article, let me say first that I think there is absolutely nothing wrong with working for a brokerage, rather than setting out to work on your own. Working at brokerages gives you many benefits. Besides things like the examples above, brokerages also give you extra resources and manpower that you may not as easily have access to if you were your own broker, running your own firm. So why is it that I am saying your broker's website doesn't matter? Because it absolutely doesn't. Even though the prospect of a free page on your broker's website that you can redirect your URL to could sound appealing (after all, who doesn't like free?), it will literally do nothing for your business, at all. There are some very good reasons why this is the case, so today I thought I would share a few of them with you, and give you some alternative suggestions that will end up helping your business.

How to Draw Home Shoppers to Your Real Estate Site… And Keep Them There
Homebuyers, more than ever, are searching for homes online. Attracting those individuals to your web site is essential for your real estate business. Keeping them there is even more essential. Google and the National Association of REALTORS® teamed up to study digital media usage and trends among home shoppers. They learned that not only do nine out of 10 homebuyers use the Internet to look for homes, 52 percent begin their searches online. And those numbers are growing 22 percent per year. In today's web-driven world, getting a home shopper's attention is more difficult than ever, and your real estate business depends upon it. Luckily there are a number of steps you can take to draw your audience to your web site and keep them clicking. 1. Local Focus How do most real estate searches begin? According to the Google/NAR study, 69 percent of home shoppers begin their search by typing a local term (e.g. "Indianapolis homes for sale"). Even if your real estate business focuses on multiple cities, start at your base and work your way out. The more targeted you can be, the better. For example, if you're based in Phoenix, Arizona, populate the content on your web site with terms like: Phoenix homes Phoenix realtor Living in Phoenix Phoenix schools

Free .realtor Domains Available To NAR and CREA Members Soon
If you're a member of NAR, you will soon have the option of grabbing a free .realtor website domain from the organization. These new addresses should be available to members by the end of September. Back in 2012, the trade group applied to ICANN (Internet Corporation For Assigned Names and Numbers) to create and manage the .realtor top level domain. Now NAR has officially signed the contract that will enable them to launch signups for the new domains. They expect to be able to start offering their members access to these new domains by the end of the current quarter, which ends September 30th. NAR is offering an introductory deal for its members--a free .realtor domain for one year to the first 500,000 people who register. NAR's Canadian counterpart CREA will be offering 10,000 free .realtor domains to their members, as well. Single year registration will regularly cost $39.95 with discounts for registering for multiple years. GTLD Domains Are New Territory These new domains will definitely be of interest to agents looking to brand themselves in the online world as a Realtor. It will do a pretty good job of telling your prospective clients what you do just from reading your URL, though it will take some time. Generic Top Level Domains are a new concept for the public, so to a certain point it will take a bit of getting used to for the average user. In time they'll understand that all these URLs, like .coffee, .technology, .email or .photography will work just the same as the tried and true .com, .ca and .net, but there will be an adjustment period of these domains become more common.

Tips on Making the Most of Your Real Estate Web Space
At the end of the day, judging success in real estate comes down to closing deals and putting people inside homes. Studies show that 20 percent of agents are responsible for 80 percent of all the homes sold. This is a frightening disparity because no agent wants to be in the bottom of the barrel. Here are some quick tips to help your business get the most out of your blogs and lead capture forms. Be the local expert: Really be the master of the market you're selling homes in and try to be a local resource for homebuyers. What's the city or town known for? Where is the best spot to grab a beer? See live music? Educate young children? But knowledge is only half the battle. You can use this knowledge to develop blog posts that boost your competitive advantage. For example, an agent working out of Minneapolis probably already knows the city has some of the best public parks in the country. With this information you can write a blog titled something like, "10 Best Parks in the Minneapolis Area" or "Top Kid Friendly Parks in Minneapolis." Posts like this will increase your businesses website traffic, local creditability and visibility within the community. If you turn yourself into a resource for local information, the leads WILL follow.

Canada’s Top Agent Website Hitting America
Ontario, Canada has been home to one of the best real estate agent website companies in the world, Moneymaker™. Moneymaker™ was purchased by brokerage enterprise solutions powerhouse Lone Wolf Real Estate Technologies, enabling agents from across the United States to have access to this extensive website platform. It is more than just a real estate website – it is a full spectrum business suite for real estate agents. With the acquisition of the Moneymaker™ platform, Lone Wolf will now be able to provide agents with deep levels of functionality that will support all of their online marketing needs. Here are the key features: 100% customizable website: This is not a template website. They have an innovative drag and drop website builder interface that allows agents to layout any page of their website as they like. For agents who would like help with their website design, the Lone Wolf design team will provide custom website support. Before Moneymaker, agents would pay thousands of dollars for this level of custom website. Now these sites are available for $50 per month complete with MLS/IDX integration. Responsive design that works on all mobile devices and all mobile and desktop browsers integrated email Unlimited community pages can be added by agents for every market they service Social Media integration features built-in, connecting your website to Facebook, Twitter and other leading social media channels to expand your online reach Built-in blog integration allowing agents to publish an ongoing real estate information feed on market conditions or community happenings Flyer generation for listings, open houses and other purposes

Getting Started With Google Analytics – Part One
It's 2014, and we are at a point where the vast majority of real estate businesses have a website. While having a web presence is a given, tracking your performance will help you make better decisions, create a better user experience, drive more leads and best represent your brand. One of the best free ways to track the performance of your website is with Google Analytics. It takes a little bit of work to set up, but the data it provides you is completely worth it. It's one of those things where the more you use it, the more you wonder how you survived without it. In part one of this series, we will discuss the steps involved in setting up Google Analytics for your website. Sign Up If you don't already have a Google account, you will need to sign up for one. Having a Google account gives you access to a lot of the great tools that Google provides to internet users for free. Once you have created a Google account, head over to http://www.google.com/analytics/ and sign up. You will need to create a name for your website, provide your URL, select your industry, time zone and decide what website analytics information you wish to share with Google.

Introducing PressRE
Did you know that more than 100,000 new WordPress sites are created every day? Some of those sites are big names, too, like TED, CBS Radio, CNN and Forbes. With numbers like that, chances are good that you have either tried WordPress yourself or at least given serious thought to using it as the backbone of your agent website. WordPress has a lot of perks, especially its price tag--a big, fat zero. It's an open source platform with a world of themes, widgets and plug-ins that make it easy to customize to your site. WordPress is a great option for DIY types, but if you're not the kind who enjoys tinkering around with web layouts, there are other options. Most come with a price tag, but their pull is offering users the familiarity and ease-of-use of WordPress. Today, we're taking a look at one of those solutions. PressRE is a turnkey WordPress website made specifically for real estate agents. The idea behind PressRE is to offer WordPress with industry-specific features. Where normally it would require some technical knowledge to implement tools like IDX, PressRE has these built into specialized real estate templates. Since templates are arguably the most important part of any website offering, let's start by taking a look at what PressRE has available.

5 Things That Should Not Be on Your Real Estate Website
Spelling/Grammar Mistakes NOBODY is perfect. It's always best to check and recheck the spelling and grammar on your site on a regular basis. You might also want to get a second person to read your content as well, as not all programs are going to find all errors. Your Entire Life Story While it is nice to show your clients that you are human and can relate to them, there is a balance you need to remember. Your bio should give an indication of how you can relate to clients without any unnecessary details. For example: "I was born and raised in Port Dover, Ontario, and have since lived in numerous places throughout southern and central Ontario. I have been happily settled in Cambridge, Ontario for the past 8 years where I now reside with my two boys." From this, a potential client can gather that I: Know what it is like to relocate Know what it is like to move children Understand that I know how to budget for a household Know the Cambridge area fairly well Can handle noise, messes, and chaos in general

Meta Data Matters!
Many SEO "experts" claim to fully understand the algorithms that search engines use to deliver results. If these experts don't admit to even a little uncertainty, they're lying. The truth is that it's practically impossible to know all the factors (and the weight of those factors) that go into search results. The most anyone can do is to provide a best guess. That being said, there are some basic tenets of SEO that you can pretty safely rely upon. These include, but DEFINITELY are not limited to: Meta tags (our subject for today) Title tags On-page content Site performance Incoming links from other sites Domain name Sitemaps Images and video Regularly updated content In doing research for this article, I found a great resource that may come in handy: the Google Search Engine Optimization Starter Guide. Depending on your tech knowledge, about 60% of this document might not make sense. But it's worth reading for the 40% that does make sense.

FONTASTIC! The Best Fonts for Real Estate Websites
You're a savvy real estate agent. You sell for a living. Your personality and skills speak for themselves when you meet members of your community in real life. And your real estate website represents you to the multitudes of online home buyers and sellers searching the web every day. You've got a charismatic headshot, catchy slogan and the best domain name. You have great listings and tons of helpful resources that will help prospects grow to know, like and trust you before they even meet you. But here's the thing: your choice of font could be turning potential clients away from your website before they even have a chance to see how amazing you are. What? It's true. If a font is legible and easy on the eyes, web visitors are more likely to stay on the page. If, however, a font is unpleasant to read – owing to size and/or style –that person is more likely to leave the site for good. FONT DO's Do select a font that complements your professional image. It is always safe to use a classic font, like Baskerville, Caslon or Georgia. You don't want to choose anything to trendy that will make your site look outdated quickly.