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Introduction to RPR's AVM Widget
Thursday, August 22, 2019 at 11:30 AM PDT Estimated property values have proven to be an attractive source for real estate consumer engagement. Get your share by offering the RPR AVM Widget on your website. It's an HTML widget so developers can install it with ease It's customizable to match your website's design and color scheme It's a great complement to your listing detail pages, where its content will match the displayed listing It can be used as a "What's your home worth" lead-generation tool Register now!
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Be Smarter with Google Tag Manager and Analytics
A few articles ago, we looked at why Google Tag Manager is a broker's friend. The use case mentioned in the article tracked form conversion of a customer inquiry on a web page. Form submissions in real estate capture leads, so it is imperative to integrate forms into Google Analytics and learn as much as possible from our customers. This is one area where Google Tag Manager (GTM) and Google Analytics (GA) work beautifully together. This article is a step-by-step instruction on how to set up a Tag in Google Tag Manager to capture a button click on an inquiry form and send it to Google Analytics as an Event. Once the Event is captured in GA, create a GA Goal Conversion to gain a plethora of insights. These insights can include: The amount of traffic it takes to capture a lead Which channels deliver or don't deliver the most leads How effective your marketing campaign is in generating leads Which demographic, location, and interests give the best lead generation Compare how converters interact differently with the website
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How to Earn Non-Commission Revenue from Your Broker Website
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Five Tips for Fostering a Client-for-life Strategy
It's a simple fact for most brokers and agents: There are limited funds for large marketing efforts. That's why it is important to leverage the best of what you already have—past clients who know your value and may pass on their good experience to future prospects! A proactive client retention strategy that builds on these existing relationships can reduce the marketing cost per customer, enhance your brand reputation, and increase bottom line profitability. Building lifelong consumer loyalty may feel overwhelming, but let's take a look at five easy tactics that you can implement today. 1. Connect with your current clients. Make every real estate transaction an opportunity to create a deeper sense of shared understanding. It's easy to get caught up in business as usual, but clients like to work with people they can relate to. Let your caring personality shine—ask them about their lives, their hopes, and their goals. And then, make sure to keep in touch! 2. Share resources. Consumers are increasingly moving long distances for job opportunities, family changes, and age-related transitions. So there's a significant pool of would-be home buyers and sellers that will see the value of selecting a real estate agent who can connect them to localized service providers for any home repairs or other relocation logistics in their new hometown. Nest4Less, for example, empowers brokers and agents to provide localized and customizable online directory content to prospects and clients for free.
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Using Google Analytics to Evaluate Your Online Business
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Of Sticky Websites and Revenue Shares
"Stickiness" is a term you hear a lot when it comes to websites. A site that's sticky means that visitors return to it again and again. Most broker websites are only sticky for certain segments of the public--mainly those considering buying or selling, or those already engaged in the process. Sure, visitors will return to your site to search for more homes, but what happens when the transaction is over? What keeps your past clients coming back? Today, we're looking at a solution from our 2016-17 Technology Guide that purports to answer that question, at least in part. Nest4Less is featured in the Tech Guide's "Client Retention" category, and that's exactly what it aims to do--retain your past clients' interest in your website and, by extension, your brand. Adding Value to Your Website Nest4Less encourages repeat visits to your website by offering information that homeowners want. The solution helps you connect with homeowners by adding a directory of homes services vendors to your website. Why is this a valuable concept? Well, at some point, every homeowner will need a plumber, contractor, or related professional. You can improve your value to past clients by being the source they turn to when looking for referrals.
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Better Information is the Key to Competing with Portals
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Where Brokerages Can Find Non-Traditional Revenue Streams
Yes, your broker website is where consumers can search properties and learn about your company, but it's also a tool that can support your current and past clients. Unfortunately, there are few options available to brokers that helps you supports your clients during or after the transaction with non-transaction based information. For example, imagine you're a buyer considering a home and you want to know the logistics of moving into this home--what moving company to use, who the local cable company is, etc. As a broker, it's easy to fail that buyer as a resource for information outside your direct purview. However, as a customer service provider, you become more valuable if you offer this information or at least link out to resources that your buyers and sellers will find useful, and answering any questions that will help guide their decisions. What's difficult is figuring out what kind of information is valuable to consumers between transactions--and that also continually reinforces your usefulness to your customers. In the offline world, it's common for homeowners to contact their agent if they need referrals for home services. Where real estate firms fall down is in providing an online resource that consumers can consult on their own time. Some brokers will debate this, saying that they enjoy taking calls from their customers and answering these questions. However, as much as you enjoy those calls, you're limiting your communication channels to one. Most people will just search the web rather that contact you by phone.
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Google Ana-what? Step by Step Guide to Installing Google Analytics
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Convert Your Website Into a Social Media Network with Spot.IM
More and more real estate websites contain valuable content that can prompt good discussions among current and potential clients that are navigating your site. Wouldn't it be great if those conversations remained on your agent or broker site? With Spot.IM, that thought can become reality. In addition, visibility to this social networking within your website can help you provide more value to those who need it, when they need it. Now we all understand that solid content is crucial when it comes to your web presence today. Currently, when a potential client discovers some content of interest on your website, they typically will leave your site and start a conversation on Facebook, Twitter, or Google. Spot.IM can keep those conversations within your domain! In addition, Spot.IM can turn your web visitors into faces and help you get to know them. You can set up Spot.IM in about 5 minutes for FREE at: https://www.spot.im Tech Savvy Agent still has a few questions about Spot.IM that have not been answered as of yet. For example, we are not sure how Spot.IM is going to generate revenue now or in the future. Perhaps they will begin charging a monthly fee after they have a certain number users. Maybe they will sell advertising spots within their "Spots." In addition, TSA doesn't see how this would help a new agent that doesn't currently have a significant amount of content on their website, or how this would benefit an agent or broker site with minimal traffic.
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NAR's .Realtor Domains: Should You Buy In? [Video]
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How To Easily Plot and Map Multiple Locations
Map out your home sales and embed them on your WordPress real estate site! A new add-on for Google sheets – part of the Google Docs online service, now enables mapping from spreadsheets. The Mapping Sheets add-on provides an almost ridiculously easy way to plot your data onto a Google Map directly from Google Sheets. This is cool because you can now do something like this in under an hour. Just follow along with the tutorial on the next page. Check out Peter Toner's home sales: These are just some of the sales I actually did personally the past few years.
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Anatomy of a WordPress Real Estate Site
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Google Analytics 102: Understanding the Data
This is the second of two articles on Google Analytics. Read the first article here. Data is great. It helps you understand trends and gain insights. It can help you make online marketing decisions which increase your ROI and decrease your spend. There is so much data can do, but first you need to be able to understand data and then you can derive actionable insights from it. In Google Analytics 101, we became familiar with Google Analytics and defined some key terms which helped you become familiar with the platform. In Google Analytics 102, we will further our understanding of these key terms by defining the sections they appear in. This will help you begin to understand how to really draw insights from this data and use it to make better online marketing decisions. Audience: This tab tells you everything you need to know about anyone that has visited your website. It will let you know the language and location of your visitors, how many of them are visiting your site for the first time, how many are returning to your site, the average amount of time they spend on your website, the amount of pages they viewed in a visit, the browser and device they used to view your site, and a flow chart that shows the order in which most pages on your website are viewed. For example, you may notice that most visitors land on your home page, go to the blog, and then view your contact information. Traffic Sources: This section lets you know how people find your website, what keywords are driving traffic to your website, what sites are sending visitors to your website, and which social media channels are creating the most amount of traffic for your website.
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Google Analytics 101 for Real Estate
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Using IDX to Feature Local Communities
Create Custom Links That Feature Local Communities! Let's start right out with the age-old quote that "real estate is local." While the Internet has made it possible for an individual to search for real estate listings in any city around the world, real estate is still local. Sellers live in neighborhoods, and buyers buy to live in neighborhoods. Internet searching has evolved as well, and real estate searches are more localized to not just cities, but neighborhoods and subdivisions too. A very successful approach for the real estate website is to use your IDX plugin to create a localized page. Let's use the MLS that services Orange County as an example. It covers a very large area, and that just provides more opportunity for the member agents. However, people are searching the Web for homes for sale in much more targeted areas. Sure, you can use the city of Orange as your area of focus, but let's zoom in a bit more, to the Old Towne community. The blue border in the image outlines the Old Towne area of Orange, CA. It's in the heart of the city and there is always plenty of interest there, as it has been designated as an historic district. The City-Data map above shows the one square mile area, and other sites tell us that there are more than 3,000 residences in this area. What we want to do in creating a local page for our site is to feature mapping of the area, descriptions of the neighborhood, demographic data, businesses and shopping, as well as a lot of photo and video content. Think of it as creating a single destination comprehensive description of a place where people want to live and recreate. Consider this from the perspective of a buyer who has actually never been there. They're researching from afar, and the more information they can get in one place, the more highly they'll value that website.
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Sharing is Polite – Encourage It!
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What Kind of "Extras" Could Make Your Website Stand Out?
This post comes to us from BrokerageU: Most of you who are reading this post might already have a fully functional real estate website. But what can you add to it? In addition to the basics, we know you want to make sure that your site continues to keep the visitor's attention. As an agent, there are so many different options out there for you to choose from. In this article we hope to clear up some of the confusion and give you a few of our top picks. Please note that while we always try to give our agents great no cost ideas to make a bigger impression on potential leads, this particular article will take a focus on website "add-ons" or extra services that you can incorporate into your site. Some of these suggestions could come with a one time or monthly cost, although we try to suggest extremely affordable options. How do you decide what add-ons are worth your while? Let's talk about what your visitors really care about: Upgraded IDX: With your existing agent website, we feel pretty certain that you already have a home search option. A basic agent site would include a prominently placed home search for your visitors to access. Adding some kind of upgraded IDX search would allow your visitors to save their searches, receive email alerts of new properties and show you what they're searching for. Not sure what upgraded IDX is right for you based on your MLS? Send us a comment and we'll be happy to suggest some!
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Why are the local experts invisible?
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Are You Helping Third Party Listing Sites Outrank You? [Infographic]
Mortgage calculators. Home value estimators. Maps (and more). They seem like harmless widgets that add value to your site. But if you get these widgets from third party listing sites like Zillow and Trulia, you may be hurting instead of helping your real estate website. How? According to a new infographic by RealGeeks, by installing these widgets, you're helping third party sites outrank you in search engines. Each of these widgets contains a link back to either Zillow or Trulia, with anchor text targeted to your local area. While one simple link may not seem like much, when multiplied by the thousands of widgets in use by unsuspecting agents, you have an army of potent backlinks that add to Zillow and Trulia's SEO and detract from yours. To learn more about these widgets and view the infographic, click through to the next page.
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Match Your Online Presence to Your Offline Personality
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Product Review: Neighborhood Navigator
Online property search has improved considerably over the years, but the team at Onboard Informatics feels we still have much room for improvement. More specifically, rather than limiting online searchers to traditional criteria (such as price, number of beds/baths, and square footage), we should also be helping them with something just as important: helping evaluate where they want to live. It's a valid point; after all, how many times have you seen a buyer compromise on price in order to live in their desired neighborhood? You can add value by holding their hand as they discover this desired neighborhood, and then transition them easily to looking at specific listings in the area with your traditional property search. Neighborhood Navigator from Onboard Informatics is a plug-and-play tool for real estate brokers who want to offer prospective buyers an improved online property search experience on their consumer-facing website. The functionality is focused on providing data about a specific neighborhood and offering comparisons to other areas. The upside for brokers is increased time on site, repeat visits, and cementing that "neighborhood expert" role. The benefits for consumers are numerous, as you can see from our walk-through of the product. Try It Yourself Onboard Informatics has made it really easy for you to experiment with this product. You can try it for yourself here. We suggest this as more than just a way to get a hands-on experience with the tool. It's also important to look at a countywide snapshot of your area and assess the neighborhood data available. While Onboard Informatics remains at the very top of the data "game" in real estate, it's a Herculean task to look both nationally and locally and achieve 100% accuracy on the fine nuances of both. You can also check out a few of the sites that currently use Neighborhood Navigator to see the different implementation options: Better Homes & Gardens Real Estate (you'll need to enter a city or a zip code), Mel Foster Co. Real Estate (see the "Neighborhood" tab on this property details page), and Lyon Real Estate. We'll talk more about implementation a little later on.
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Real Estate Technology: Ready for “Make an Offer” for Real Estate?
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Value Added is 'The New Black'
In 1986, Ferris Bueller told us, "Life moves pretty fast, if you don't stop to look around once in a while, you could miss it." In the case of technology, that statement couldn't be more true. Technology has moved so swiftly and made such incredible advancements in the past 10 years that where you were then with your real estate business and where you are now are not only not in the same ballpark, they are on entirely different planets. With this hyper speed growth of technology, we've seen a couple of fundamental shifts in methodology. Today, I'm going to address the two biggest shifts, and how offering your clients and prospects "Value Added" services will ensure you are one step ahead of the curve, and always at the forefront. Shift #1: Technology & Free Information Means Realtors® No Longer Hold All The Cards. Enter "Value Added." Not all that long ago, REALTORS® held all the cards. If a homeowner was interested in a home for sale and wanted information about it, they either had to call their REALTOR®, call the agent that listed the home, or call their local Real Estate office and talk to the floor agent to learn about the property. In doing this, would be buyers would have to give up information to the REALTORS® to get this information (e.g. their name, phone number and email address for example). Today, the tide has shifted. Information is widely available online, in many cases completely free and able to be accessed anonymously, without hassle or obligation. This means that a prospective buyer or seller does not necessarily need to contact a REALTOR®, or even go to their website for that matter. Companies like Zillow, Trulia and REALTOR.com, as well as websites from mega-brokerages like Coldwell Banker and Century 21 have massive websites, giving away all the content a would-be buyer or seller could possibly want.
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Give Prospects a Nudge With The New Real Estate Productivity Web App
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Embedding a Wufoo Form in Your ActiveRain Blog
Embedding a Wufoo form in your ActiveRain blog is a great way to capture real estate leads from Craigslist. The agent needs to capture the lead so they can deliver the information they promises in the ad.  By embedding a Wufoo form in your real estate blog, you can create a landing page that will capture leads from Craigslist, Facebook Ads, Google PPC, and other advertising sources. Here is an example of a Wufoo form embedded in a real estate blog:
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Just Your Friendly Neighborhood Robots
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How to launch a new website powerfully...
Brokers invest a tremendous amount of time and resources whenever they switch websites. Over the years, we have observed a variety of tactics that help launch the site powerfully in a way that attracts consumer attention, allows agents to understand the features of the website, and promotes the broker as a market leader. There are some additional benefits to launching a website powerfully which include link backs from press releases, new indexing of your URL by search engines and other less sexy techie stuff like that.  
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Real Estate Technology: The Internet Has Staying Power
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Discover How Video Creates More Opportunities, Friendships and Income
If fact when your video tells a story (and all Good Video tells a story) you can create opportunities, which create friendships which lead to income. In this video interview David Bell of Teldon Marketing and I share our story of how we connected at a Real Estate Mastery Event in Denver CO and how from that meeting we were able to forge a friendship that has subsequently opened up avenues of opportunity and friendships for both of us. This is a True Story and the video footage I use goes from Denver – NAR Conference in New Orleans – Century 21 Convention Toronto Canada – Century 21 Convention Las Vegas and ends with us doing this video the Real Estate Masters Guild Event Savannah GA!
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3 Tips For Making Your Website More Readable
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Product Review: Immobel’s Multi-Language Website IDX and REAL-Buzz
Although we set out to write a review of Immobel’s Multi-Language IDX Translation, a look at REAL-Buzz was inevitable. Thus, our review covers both. Many REALTORS® who invest in IDX translation to market to global buyers will also choose to participate in the (free) REAL-Buzz.com portal.
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