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Efficiency in the Closing Process with 3D Tours
Taking a property listing from posting to closing can be a complicated process. Creating efficiencies in each step can be simple and is essential to completing it with consistent success Whether you're an agent or client, the process of listing a home and searching for one is a multi-stage effort. This is something we realize at The Kite Team as a part of the larger Keller Williams Infinity Group, and in our first post of this series we covered maximizing the client and agent connection where they meet in the first stage of closing a deal.
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How Commercial Real Estate Offers a Vision of Workplace Environments
Today's workplaces have placed a greater emphasis on visibility into both commercial real estate spaces and the corporate office spaces that fill them. It's no secret: we spend a significant portion of our lives at work--around one-third of our lives, in fact. As a result, the workplace environment can be as consequential as the home. Companies spend a lot of time (perhaps today more than ever) choosing the right space for their employees in building their desired company culture. For commercial real estate pros, this is something to keep in mind when marketing spaces and attracting clients. Over the years, office spaces have changed to match these changing aspects of desired workplace environments. Recently, there has been an emphasis on friendly, colorful and open office spaces; showing that off is viewed as a major recruiting tool for top talent.
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How One Real Estate Agency Is Increasing Engagements with Immersive Listings
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Zillow 3D Home Tour Is Really Property Panorama
Remember years and years ago when Property Panorama launched? Property Panorama is still around, and running strong. They are probably the industry's leading virtual tour company, with over 500,000 customers building tens of thousands of tours every day. Zillow took a page out of Property Panorama's playbook by using visualizations to create a 360-degree tour and stitching them together, which they call Zillow 3D Home, and claim it is a 3D tour. Way to catch a headline, Zillow, but your tours aren't even close to a real Matterport or GeoCV 3D Tour.
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Virtual Staging Service RealEZPhotoFix Announces Preferred Vendor Status with Berkshire Hathaway HomeServices
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How Does Augmented Reality Affect the Real Estate Industry?
Virtual reality has been a big buzzword in real estate for the last few years because it enables people to tour a space remotely. But it might soon be taking the back seat to augmented reality. Augmented reality, which takes images from the real world and layers 3D models over top for a much more real experience, has been making a big splash in the real estate industry. In fact, one of the big trends we saw late in 2018 was the development of AR apps specifically for real estate use. So how do they work, and how do they help real estate brokerages?
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Broker Marketing: 3D Virtual Tours vs. Open Houses
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Friday Freebie: Broker's Guide to Recruiting and Retaining Top Agents
Frustrated by the challenges of recruiting top performing agents in this competitive market? You're not alone. A whopping 78 percent of brokerage leaders say recruiting is their top business concern, according Imprev's 2018 Thought Leader Survey. So how can managing brokers improve their recruiting and retention outcomes? A new guide points to strategies brokerages can employ to attract and keep high performing agents. The best part? It's free. Read on to find out how to claim your free copy! Free Guide: 3 Ways to Recruit and Retain Top Agents, courtesy of Matterport Matterport's new guide to recruiting and retaining agents in broken down into three parts. The first two sections, attracting and retaining top agents, are chock-full of practical advice. Readers will learn about the importance of monitoring your competition's commission structure, creating mentorship programs, and investing in technology. The third section, Leverage Recruitment Marketing on Facebook, is the part that really shines. Here, Matterport breaks down how to target and advertise to potential recruits on Facebook, engagement strategies for your Facebook page (including showing off impressive visual assets generated by Matterport, like 3D property tours, high definition photos, and floor plans), and more. Matterport is right to focus large chunks of this guide on the importance of technology in recruiting--and brokers would be wise to heed their advice. As older agents age out out of the industry, brokerages are struggling to attract younger agents to take their place. By emphasizing the technology they offer agents--and how that technology can help agents sell more homes--brokerages play into the affinity of the younger generation for technology. It's not enough to simply offer technology, however. Brokerages also need to make that technology accessible and easy to use. In the guide, Matterport also touches on how to create an infrastructure and environment that not only encourages tech adoption, but tech proficiency. Ready to begin crafting a strategy to attract and retain the top performing agents in your area? Download 3 Ways to Recruit and Retain Top Agents to get started!    
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Potential of VR Heat Maps in Real Estate
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The Scoop on Virtual Staging Real Estate Technology
In 'Take Advantage of VR in Real Estate,' we looked at some of the advantages of using VR in your listings. But how does using VR in virtual staging work? Key Aspects of Virtual Staging (and Selling!)
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Using a Virtual Tour to Generate Real Estate Business
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Virtual Reality for Real Estate: What Can It Do for You?
What if you could introduce potential home buyers who live hundreds of miles away to some of your top properties without anyone physically travelling to the property? What if you could literally help them visualize what the home would look like with all or a few of their own personal touches? Virtual reality (VR) is gaining a lot of attention as a potentially powerful tool in the real estate industry, because it has the ability to help you to market your listings to a broader audience and convert more leads. Is Virtual Reality Here to Stay?
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Best Practices for 3D Home Tours
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Are You Ready for Virtual Reality in the Real Estate Market?
Today, 20 million buyers are taking advantage of virtual reality (VR), and that number expected to reach 50 million by the end of this year and a whopping billion by 2023. Experts predict VR will change the industry the way the Internet and video use in real estate marketing did, so how long will it be before you market a home in VR? The Timing is Right With Facebook's Mark Zuckerberg 2014 investment in the industry, VR technology has rapidly matured, getting easier to use and coming down significantly in price. In fact, it's a foregone conclusion that VR will be a part of the industry, and companies like Matterport and Realvision are paving the way.
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Take Advantage of VR in Real Estate
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Top 5 Reasons to Consider Virtual Reality for Real Estate in 2017
In 2017, you will continue to hear more and more about virtual reality in real estate. According to 3D/VR media company Matterport, 76 percent of real estate professionals plan to or are already using VR to be more competitive in 2017. As a broker/owner, you likely have seen virtual reality solutions at trade shows, from local photography vendors, or on other listings in your market. With adoption expected to rise this year, now's the time to figure out if it's right for your brokerage. It's an immersive way to experience a home online. So why should I consider 3D/VR in 2017? You want to attract and retain agents As you know, recruiting is a constant for most brokerages. Top agents look for brokerages when their current brokerage does not keep up with, or provide them with, the best and latest technologies to help them succeed. By offering a program directly, or through a third party vendor, to capture the 3D scans — and easily supporting the agent's ability to display that 3D content on your website — you've added tools to their tool belt that are not yet commonplace. This is an opportunity to differentiate yourself in the marketplace. You list, or want to list, luxury properties Sophisticated sellers expect the latest marketing methods to sell their properties, and sophisticated buyers want the convenience of touring a home whether it's 11 p.m. or while at their busy office. Letting a seller experience a 3D or virtual reality model during a listing presentation is a great technique to win a listing. By not offering 3D or VR solutions, you open the door to losing a listing to another brokerage.
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Win More Listings and Outsell Your Competition
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Brokers Need to Fix Their YouTube Channel
WAV Group has studied the effectiveness of video marketing for brokers over number of years. By and large, firms are not seeing the level of engagement on video marketing that justifies the trouble or expense. Having a video on YouTube with two or three views is not a conveyance of success. The promises of video marketing are pretty significant. By using video, a property is marketed more dynamically than photo and text marketing. Videos are processed by the brain 60,000 times faster than text. Simply stated, it's a better consumer experience. People enjoy a video television experience over a magazine or newspaper experience. Homebuyers spend more time looking at the property (minutes rather than seconds) at a much higher cognitive level. The average consumer with an Internet connection watches roughly 206 videos per month, according to Nielsen. Brokers are also failing to syndicate their branded and unbranded videos effectively. WAV Group audits portray that unless the insertion of the videos into the MLS is done automatically, Realtors® or staff do not consistently complete the chore. IDX syndication of virtual tours drives a lot of views, and, done correctly, will provide some additional SEO benefits that can accrue to the broker website in the form of backlinks. Moreover, branded virtual tours are not being syndicated well on third party listing websites like Realtor.com, Zillow, Trulia, Homes.com or others. Again, syndication drives views.
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Inaccurate Listing Data? Check Your Virtual Tour Solution
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World’s First Virtual Broker Open
In May, the Minneapolis Area Association of REALTORS® Young Professional Network presented the first ever virtual broker open. Architech 3D Imaging was on hand to talk about 3D mapping and virtual tours, including Matterport as well as a new service they're now offering. I spoke about how virtual tours can help market properties and save time for both buyers and sellers. Meanwhile, attendees were able to experience virtual reality demonstrations with Samsung Gear VR platform and a version Architech 3D Imaging's new product for Google Cardboard that is under development. The virtual tours we're creating can be displayed on a computer, tablet, or mobile device. They're able to be syndicated out to thousands of websites including Zillow through an MLS data feed, so consumers can access them from their couch anywhere in the world. Not only are buyers now able to visualize the home on a flat screen surface, they can also use virtual reality devices to experience the properties as if they were standing right there in the home. A Samsung Gear VR retails for about $200 and requires the use of compatible Samsung phone. While an agent or a builder may invest in one of these units, it is unlikely that most buyers will have one anytime soon. Enter the Google Cardboard! For around $20 you can fold together a piece of cardboard with a couple of lenses, allowing you to use almost any smartphone to access the virtual tour.
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Powerful New 3D Imaging Technology Combines Virtual Tours With Fully Interactive Floor Plans
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Marketing Trauma
REALOGY has made a big deal of the new 3D virtual tours that they believe is the future of property marketing. They may be right. WAV Group took a look look at homes on the internet which offered three distinctive methods of viewing images – photos, 3D tours, video tours. When you think of marketing homes for sale, real estate professionals need to think in terms of priority. In consulting parlance, we divide prioritization into three categories: Trauma, Pain Killer, Vitamin. Beyond marketing decisions, it is a healthy idea to use this categorization across many of your technology considerations. Here is what we opined from looking at listings offering all three media types. Trauma = Photos Pain Killer = Video Vitamin = 3D tours Trauma It all starts with great photography. Your marketing will die without it. The worst-case scenario, agents take a single photo on their flip phone of the front of the house out of the window of their car (rear view mirror included). For the best case, look at photography by Malin Giddings of Coldwell Banker San Francisco.
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SEM and VTs
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1 plus 1 Equals Video
Doing research like our 2013 Broker Website Effectiveness Study (BWES) helps WAV Group identify and measure a multitude of strategies that brokers may deploy to improve their online performance. One key trend today that is working very well is video. I am not sure how long video will help brokers gain an edge, but today it works. Some of the facts we gathered in the BWES included that Google is the number one search engine by a significant margin, capturing 75% of all search traffic (see image, right). If you combine the predominance Google with an understanding of how search results are displayed, you recognize that for every keyword search, Google attempts to display a video search result above the page on the first page of results (see image, left). This has been a keynote strategy that we have long appreciated with virtual tours. Today, virtual tours by most vendors are automated. They rely on data feeds from the MLS or ListHub to acquire the data ingredients, including photos that are stitched together, price, description, etc. In many ways, the information found on a virtual tour webpage today is a comprehensive IDX display.
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Why Use Video to Sell Real Estate?
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A Quick Look at CirclePix Virtual Tour
There are plenty of virtual tour products for REALTORS® to select from. A company that has been around forever in our industry is CirclePix. Normally, when you think of CirclePix, you first think of image innovation. Over the years, they have enabled agents to provide consumers with virtually any perspective of looking at images. You can look up, down, right, left, spin around, stand upside down, look around corners. You name it, CirclePix provides it. Today, I noticed something extraordinary about CirclePix that I had not noticed before--the school page. Take a look at the level of detail they provide on school choices. They provide the school name, phone number, student to teacher ratio, census data, and number of students. (Click image to view full size.)
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2012 Multimedia: DIY or Professional?
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Holiday Deal: Charitable Donations from Obeo
Nothing's more in line with the spirit of the holidays than giving back to those in need. That's why we're highlighting Obeo's "Season of Giving" as our latest Holiday Deal. For every virtual tour add-on purchased, Obeo will donate 20% of the purchase to the children's charity of the week. What's more, you will also receive a 10% price discount. The schedule below shows what charities will be receiving sales proceeds each week. Dec. 10-16: The National Down Syndrome Society Dec. 17-23: The March of Dimes Dec. 24-30: St. Jude's Children's Hospital Dec. 31-Jan. 6: The Children's Miracle Network Click through to the next page to learn more.
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Creativity Counts: 5 Tips For Customizing Your Property Site
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3 Things You Need To Know About HD Virtual Tours
There are a few things to remember when creating an HD virtual tour. The bottom line is this: it isn't as complicated as it sounds. Here's what you need to know. 1. You don't need a special camera Although we recommend using a professional photographer whenever possible, for many agents the cost is prohibitive. If you're taking your own listing photos, you can still create gorgeous virtual tours. When we talk about HD, we aren't referring to a special setting or type of photo, we're referring the size of the picture. Digital photo sizes are measured in megapixels: more megapixels mean bigger pictures. But they don't have to be huge to be considered HD. Even a 1 to 2-megapixel setting will work. Most camera phones can even take images that are considered HD, and certainly all digital cameras that are on the market today, even the inexpensive ones.
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Making the Most Out of Your Video Tours
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Discover How Video Creates More Opportunities, Friendships and Income
If fact when your video tells a story (and all Good Video tells a story) you can create opportunities, which create friendships which lead to income. In this video interview David Bell of Teldon Marketing and I share our story of how we connected at a Real Estate Mastery Event in Denver CO and how from that meeting we were able to forge a friendship that has subsequently opened up avenues of opportunity and friendships for both of us. This is a True Story and the video footage I use goes from Denver – NAR Conference in New Orleans – Century 21 Convention Toronto Canada – Century 21 Convention Las Vegas and ends with us doing this video the Real Estate Masters Guild Event Savannah GA!
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Looking for Easy Ways to Get More Eyeballs on Your Listings?
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