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See the Real Estate Social Media Tool Contest Backed by Reality Capture
It's impossible to ignore. Today, people spend an average of 122 minutes each day viewing social media and real estate companies are taking notice. In fact, some companies are even creating their own platforms, designed for getting more use out of these social ones. Better Homes and Garden Real Estate (BHGRE) is one such company as they recently launched their own social tool that's integrated with their current intranet portal, "Greenhouse." It was a launch that featured a contest to encourage its use and offered a unique prize for creating unique content designed for making the most of the unique opportunities provided by social media.
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Efficiency in the Closing Process with 3D Tours
Taking a property listing from posting to closing can be a complicated process. Creating efficiencies in each step can be simple and is essential to completing it with consistent success Whether you're an agent or client, the process of listing a home and searching for one is a multi-stage effort. This is something we realize at The Kite Team as a part of the larger Keller Williams Infinity Group, and in our first post of this series we covered maximizing the client and agent connection where they meet in the first stage of closing a deal.
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How Commercial Real Estate Offers a Vision of Workplace Environments
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How One Real Estate Agency Is Increasing Engagements with Immersive Listings
It's an increasingly difficult task gaining client attention in today's digital landscape. Establishing differentiation with your brand and listings can now take place on many different levels. As a member of the Keller Williams Infinity Group, we at The Kite Team are always looking to find differentiation with innovative ways to improve our client's experience and create efficiencies for everyone throughout home search process. The real estate tech boom is changing the way we do businesses
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Zillow 3D Home Tour Is Really Property Panorama
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Virtual Staging Service RealEZPhotoFix Announces Preferred Vendor Status with Berkshire Hathaway HomeServices
RealEZPhotoFix by VirtualTourCafe, an online virtual staging service, is now a preferred vendor of the Berkshire Hathaway HomeServices real estate brokerage network. RealEZPhotoFix helps real estate agents convert cold, empty, uninviting homes into beautifully staged, warm and inviting spaces using modern technology and skilled designers to create virtually staged digital media.
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How Does Augmented Reality Affect the Real Estate Industry?
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Broker Marketing: 3D Virtual Tours vs. Open Houses
In their cross-generational Real Estate in a Digital Age 2017 Report, the National Association of Realtors' research department revealed that home buyers are more comfortable than ever starting and continuing their home search online. In fact, almost half (44 percent) of home buyers launch their new home search online - and 95 percent of them continue their search online. It's little surprise that more than 90 percent of real estate firms have a website - primarily to post property listings. And more real estate agents rely heavily on their mobile devices to connect with clients via phone, email, or text. With the increasing digital adoption, we see a commensurate decrease in real-world engagement. Consider these responses from the NAR study about what real estate marketing resources home buyers seek and appreciate as they make decisions:
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Friday Freebie: Broker's Guide to Recruiting and Retaining Top Agents
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Potential of VR Heat Maps in Real Estate
Your virtual reality (VR) videos offer insight into listings that you may not know about. Last summer, YouTube introduced 'heat maps' for VR videos with over 1,000 views. For the first time, 360-degree VR video creators could see exactly what viewers are looking at. Just think about the potential impact these heat maps have for real estate. With VR heat maps, you'll be able to tell exactly what features of a listing viewers are looking at most. If a listing is having trouble generating leads, use a heat map to see what your viewers are looking at and gain insight into what is detracting them from pursuing that listing.
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The Scoop on Virtual Staging Real Estate Technology
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Using a Virtual Tour to Generate Real Estate Business
Many real estate professionals have discovered a secret weapon. Have you? It's the virtual tour. These tours are made from a series of still images taken from a single vantage point and they simulate an actual tour. They're used in real estate to show potential buyers what a particular floor plan will look like. You can show photographs of a built-out property along with a floor plan, and make it interactive for a virtual tour of like properties. It's a great way to allow potential homebuyers to see a property before it's been built. There are several types of tours you can choose from. The floorplan tour is a relatively simple option, but there are very sophisticated full-service virtual tours that can be created by professional photographers using digital cameras, specialized software, and other high-end equipment.
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Virtual Reality for Real Estate: What Can It Do for You?
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Best Practices for 3D Home Tours
From April 2017 to May 2017, 560,000 new listings hit the market. And each was accompanied by a listing description, various images and highlights of the most appealing features. Are your descriptions and images compelling enough to stand out from the crowd? Differentiating yourself is not something to be left to chance! One of the newest technology trends to help you stand out from the sea of listings available in your market is 3D tours.
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Are You Ready for Virtual Reality in the Real Estate Market?
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Take Advantage of VR in Real Estate
Imagine: Being able to show potential buyers a home while staying in your pajamas. It's possible! We live in a world with increasing advancements in technology that push boundaries of what we once thought was possible. The new and exciting world of virtual reality is creating opportunities for all kinds of business. Enhance Tours With virtual reality, connecting potential buyers with properties is easier than ever before. VR allows the buyer to view the property from anywhere – even another continent. All the buyer has to do is strap on a VR headset. Without even stepping through the front door, the buyer will be able to view different rooms and see what the property has to offer. It is an efficient way to keep the property transparent and your buyers interested. Different Perspectives As buyers take their virtual tours, they might be unimpressed by the current furnishings of a room or they might not have a designer's eye for potential.
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Top 5 Reasons to Consider Virtual Reality for Real Estate in 2017
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Win More Listings and Outsell Your Competition
Tuesday, February 28, 2017 at 11:00 AM PST The real estate business is changing, and it's more important than ever to understand the new tools and techniques available to savvy real estate professionals today. Do you want to be recognized as one of the most tech-forward, marketing savvy businesses in your market? Attend our live webinar to learn why Matterport is the future of property presentation and how you can get in on the ground floor of the growing 3D movement in real estate. Webinar agenda: Live Matterport Demo Overview of how Matterport has helped agents and brokers from Sotheby's International Realty, Coldwell Banker, RE/MAX, Keller Williams, and more win more listings and grow their businessThe best way to implement Matterport at your business A brief history of Matterport and 3D technology The future of Matterport and virtual reality Matterport Q & A Register now!
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Brokers Need to Fix Their YouTube Channel
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Inaccurate Listing Data? Check Your Virtual Tour Solution
A common tool that you or your agents are using to promote listings may be an unexpected source of inaccurate property data. If you're noticing that the price or other details of your listings are showing up incorrectly online and you're not sure why, you may want to check your virtual tour solution. That's right--several virtual tour solutions on the market today offer syndication to the major portals. If you've turned off the syndication feature that your vendor offers, there may be another culprit. Many professional real estate photographers include virtual tours with their services. Check to see if the tour solution they're using requires them to enter property details manually. Virtual tours that don't rely on automated data feeds from the MLS are one of the biggest sources of listing inaccuracy. When a photographer first creates a virtual tour, everything looks great--the photos are attractive and high resolution, and the property price matches the initial listing price. But what if the price of the home is reduced? Your agent will of course change that in the MLS, but it's unlikely that they'll think to update the price in their virtual tour solution--and that inaccurate price will still be syndicated by the tour. To head off this problem, brokerages should be sure that their agents are using a modern virtual tour that are auto-populated with data pulled from the MLS. That way, the tour will automatically reflect changes to property information. When a listing's price is changed, that change will be reflected both on the virtual tour platform and on sites it may upload to, like YouTube. Additionally, when a listing is sold, the tour will automatically be taken offline.
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World’s First Virtual Broker Open
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Powerful New 3D Imaging Technology Combines Virtual Tours With Fully Interactive Floor Plans
There is a new and exciting addition to the world of digital real estate imaging. The iGuide is a highly detailed visual property report that eliminates guesswork and confusion on behalf of the home viewer. Information that would traditionally be obtained by taking manual measurements and touring a home in-person can now be easily accessed in a sleek iGuide presentation, making this an unparalleled resource for brokerages and agents who want to add maximum value to their listing exposure. An iGuide – created by scanning a property with the Planitar Interior Mapping System – includes a high resolution photo gallery, room measurements, 360 degree views of all rooms, interactive floor plans, PDF floor plans, interior floor areas, on-screen measuring tape and more. This report reduces the time and money it takes to acquire the visuals and information that are vital to putting a listing on the market. Here is an example of an iGuide, and you can view several more examples by browsing the iGuides listed here. Watch the videos below to learn more:
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Marketing Trauma
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SEM and VTs
SEM and VTs--sounds a little suspicious. It's code for using some Internet strategies to do a little more with online marketing. There is a gaping area of unexploited territory available to clever brokers who understand how to leverage unbranded virtual tours in real estate. As WAV Group has discussed before, the unbranded virtual tour allows a broker to publish a virtual tour to other broker and agent websites. If done correctly, that virtual tour provides a link back to the broker's website. It is not a link that the consumer sees or can even touch, but search engine spiders follow the link. It has long been known that link backs are a big benefit in Search Engine Optimization. However, like every exploit, this strategy wanes in effectiveness as more brokers adopt the strategy, and as search engines change their ranking algorithms. Moving on, some WAV Group clients have begun to try some new strategies that are proving to be pretty effective. The unbranded virtual tour can place a cookie on the consumer's browser that can be used to target search engine marketing and online banner advertising to the consumer across the Internet. Obviously, you cannot advertise to a consumer on a competing broker's website, but you can track that consumer when they leave the competitor's website and hit them with all kinds of advertising all over the web. This practice is commonly referred to as retargeting.
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1 plus 1 Equals Video
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Why Use Video to Sell Real Estate?
Guest contributor Properties Online says: NAR tells us that 73% of home sellers would choose a real estate agent who uses video to sell their property over one who does not. That means the small 3% of agents who are actually using video have a major advantage. Are you one of them? Why use video to sell real estate? Well, if getting a leg up on some 97% of your competition to attract nearly three-quarters of sellers isn't reason enough, read on. People like video, and the statistics back it up. While the average web user spends 48 seconds on a website, the same user spends close to six minutes (five minutes, 50 seconds) on a website that has video. It's simple, really. If your real estate website and individual property websites include video, your visitors are likely to stay longer. And the longer a user stays on your website, the more likely they are to translate into a lead. Video is said to be a whopping 53 times more effective at drawing people in than text alone!
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A Quick Look at CirclePix Virtual Tour
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2012 Multimedia: DIY or Professional?
Guest contributor Michael Antoniak of REALTOR® Mag says: Creating effective multimedia productions can be a labor-intensive, time-consuming process. Will you be better served developing new skills as a multimedia producer or entrusting that job to a professional while you focus your time and effort on real estate sales? Many video tour service providers now promote themselves as multimedia specialists. For a flat fee, they will put together an interactive tour or presentation. These services will relieve you of a marketing responsibility, but you may surrender some creative control. Fee-based services typically limit you to a set number of pictures, a maximum length for the video, and inclusion of specified other elements. Anything beyond the basic package ups the cost. You're also dependent on the service provider's schedule and workload.
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Holiday Deal: Charitable Donations from Obeo
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Creativity Counts: 5 Tips For Customizing Your Property Site
Guest contributor Karli Larson of ePropertySites.com says: Each property is unique. No two listings are alike, so why create generic property sites? It's important to market with a focus on what makes each property special. Here are a few ways you can customize your single property sites to highlight each listing's remarkable qualities. 1. Enhance your property description Your MLS may have a character limit, but your property site does not. Dust off your Whitman hat and wax poetic about the listing's glorious details. A flippant "must see to appreciate!" will not suffice here. Rave about the countertops, go into raptures over the faucets. If you can't think of wonderful things to say about the property, why would a buyer care to see it? 2. Apply a custom domain name Imagine a property site with a domain as unique as the listing itself. For example, telling buyers to find the listing at prettiesthouseontheblock.com would certainly generate some positive interest! Focus on something wonderful about the home and incorporate that into a domain name. (Custom URLs can be purchased during property site checkout on ePropertySites.)
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3 Things You Need To Know About HD Virtual Tours
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Making the Most Out of Your Video Tours
We talk a lot about how valuable social media platforms like Facebook, Twitter, LinkedIn, etc. are to networking. But one that may go unmentioned (but not unnoticed) is YouTube. Having a video tour of a house is not a new concept by any means, but getting the video out there is much easier than you think and you can then embed this link in your blogs, on your social networking sites and the like, to maximize on viewing potential. Why choose YouTube?YouTube is by far the most well known place to go for video searches. It exceeds 2 billion views a day and  these videos are embedded in tens of millions of other Web sites each day. They can also appear in Google search results, so if someone drives by the house you are marketing and Google’s the address, they can come across your video of the home “123 main st. video tour” and find out more about the house and how to contact you.
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Discover How Video Creates More Opportunities, Friendships and Income
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Looking for Easy Ways to Get More Eyeballs on Your Listings?
Trying to send a listing? Looking for a way to get more people engaged in looking at the fine details of the property? Virtual tours are a great way to accomplish these goals. Virtual tours can be a great way to break through and get attention to the properties you are trying to sell while standing out from your competition. Virtual tours are a very popular tool for real estate consumers. They believe virtual tours can give them a much better feel for a home. Studies have proven that listings with virtual tours are viewed more often and for a longer period of time. Interestingly, though, studies have shown that only 2 to 5% listings include virtual tours currently. There’s a large opportunity to increase the attention to a listing by featuring virtual tours. So if virtual tours are so popular with consumers, why don’t more agents offer them? In interviews we’ve conducted with agents, they tell us they understand the marketing value of virtual tours, but they don’t have the time or budget to deploy these valuable tools. The common perception is that most virtual tour companies burden the agent with the heavy lifting of taking the photos, uploading them and then creating a time-consuming end product. Fortunately, there are several virtual tour companies that have recognized this concern and are finding ways to make it easier and more affordable to feature a virtual tour on every property.
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