You are viewing our site as an Agent, Switch Your View:

Agent | Broker     Reset Filters to Default
How to Optimize Your Real Estate Video Marketing
Video isn't the next hot thing--it has been the hottest for a while now. What's changed during the past few years is how videos are created, marketed and consumed by viewers. You no longer need professional-grade equipment and expensive editing software to produce engaging content. Low barriers to entry is one reason there's been a boom in new content. And this accessibility is exactly why real estate video marketing needs to be among your top priorities this year. More importantly, consumers are watching videos at a higher rate than ever before. Currently, Americans average 18 hours of video-watching per week, which is two hours more than a year ago. It's increasingly the go-to method for learning about a product or service, with more than two-thirds of people preferring videos to text or other types of content. If you're ready to put more fuel into your real estate video marketing, then read on. We'll discuss techniques for maximizing video and leveraging the right platforms to promote it. Three Tips for Better Videos Although consumers are gobbling up video hours like candy, it's just as easy to flip to the next shiny object if the content isn't interesting. So, how do you maximize your precious video time? Keeps these three main points in mind when you're creating your real estate video to ensure it's as engaging as possible. This goes for listing videos (e.g. walkthroughs) as well as brand awareness/promotion (e.g., an intro to you and your services). 1. Keep it short When people are browsing social media, their attention span is limited. The interesting thing is that the length of time they are willing to watch a video differs by platform. This mostly has to do with expectations. For example, people go to YouTube specifically looking for video content, so they expect it to be more in-depth and are willing to watch longer. On social media, on the other hand, consumers are only willing to spend so much time per post before moving onto the next. Here are ideal video lengths by platform that HubSpot's research uncovered: Instagram: 30 seconds Twitter: 45 seconds Facebook: 1 minute YouTube: 2 minutes The takeaway here is that you need to get your message across as quickly as possible and cut out any fluff that lengthens your video but isn't engaging. Front-load your videos with need-to-know content at the beginning in order to both hook watchers to stick around longer and ensure they learn the most important points before exiting the screen. You can and should publish longer versions with your MLS listings or on your real estate website. Buyers browsing those spaces are similar to YouTubers in that they are expecting and want to watch an in-depth video. 2. Include audio and subtitles A majority of people don't turn up their volume to listen to audio (hence the "volume up" and "sound on" emojis and stickers that appear on many videos). While you should include audio for those who do want it, you must also include subtitles for everybody else. It's the only way for you to provide context or important details if they aren't listening in. Many programs will be able to intelligently apply subtitles for you, but just make sure that the text is accurate and well-spaced throughout your video. If not, go in and make edits to ensure you're publishing high-quality, accurate content. 3. Be visually engaging You may think "easier said than done," but that's not true. Your best judgement will guide you in the right direction. Chances are you also enjoy watching videos, so you will instinctively know whether the video you make is snooze-worthy or worth watching. There are a few things you can keep in mind that will help you ensure you're keeping it visually engaging. First, make sure the rooms are well-lit. Don't shoot at night, and when you record during the day, open all the windows and let natural light flood the space. Use indoor lighting when you don't have a window to open or if the level of sunlight is too low. Second, don't move the camera too fast or too slow. If you're doing a walkthrough, you don't want to speed through a room so quickly that you force viewers to pause or rewind. Move too slowly and you'll lose viewers, especially those who have their audio off. Finally, ensure there is an interesting focal point in all shots. For example, if you are doing a walkthrough and there isn't staging furniture set up, don't pause on a wall as you describe the room. Keep panning the camera or move to another room so you keep viewers interested in learning what's behind the next door. One last step When you've finished your video, share it with close friends or colleagues who can give you honest feedback. You won't need to do this forever—you can sign off on the video yourself once you become more accustomed to real estate video marketing. Where to Promote Your Videos Too many real estate agents fall victim to publishing their videos with the MLS property listing and stopping there. You did the work, so you should promote it far and wide! Here are a few locations across the web where you can reach interested buyers and sellers. 1. Social media If you already have a following on specific social media platforms, like Facebook or Instagram, then you should definitely share your video natively so your fans can interact with your content. It's also important to invest some of your advertising budget in your real estate video marketing. Push it out to those who don't already follow your business pages but are in your sphere and target audience. When your sphere sees your ads, it's a reminder that you work in real estate (so many people forget!). By promoting your content to your target audience, you are widening your sphere of influence by introducing yourself to new potential leads and improving your brand awareness each time they see your ad. Homesnap can help you set up and target your video ads on Facebook and Instagram in just a few clicks, and you get to choose everything from the dynamic design to the lead form to the daily budget. Check out our video ads for real estate agents for yourself. 2. Your Google business profile No matter what type of video you create—whether brand-focused or a walkthrough of a listing—you should publish it to your Google business profile's media section. This is just another piece of content that will help leads and prospects get to know you better and see you in action. If you don't already have a Google business profile, now is the time to claim your space and get started. In addition to being a key place to extend your real estate video marketing, it's integral for branding and establishing credibility. 3. Homesnap Buyers and sellers browse Homesnap daily, looking at new listings, comparables and, of course, agents and their real estate profile. If your listing videos are already in the MLS, they will automatically be attached to your property listing in Homesnap. But you can take it one step further and create unique content just for buyers and sellers who check you out in Homesnap. Homesnap Pro agents can add a Story (similar to those on Instagram and Facebook) to each of their MLS listings. You'll record content and add text, graphics, filters and more right inside the Homesnap Story creator. Your completed Story will be available to those who look at your individual listings, as well as your public profile in Homesnap. See how easy it is to get started! You can also promote your Homesnap Story as a targeted ad on Facebook and Instagram just by selecting the boost story option. A final thought If you aren't already creating marketing videos for your real estate business, today is the best day to start. Don't forget: Practice makes perfect. The more often you produce content, the more natural it feels to be in front of and behind the camera. After you see for yourself the high level of engagement that videos get, you'll be wondering why you didn't start making them sooner! To view the original article, visit the Homesnap blog.
MORE >
I Wrote a Song and Won the Offer and More: Whissel Realty Rockstars Share their Deal-Closing Secrets
Real estate is a competitive environment and the best agents are intuitive and personable when connecting with sellers, and do all they can to give their buyers a fair shot at their dream homes. Two such agents, Kyle Whissel of Whissel Realty and his team member Clayton Connolly from San Diego, CA both use video and the smart presentation platform, HighNote, to help them stand tall above the rest. Kyle says HighNote made the difference in helping him win a $3.5 million listing – even though he was competing against the No. 1 luxury agent in San Diego. The platform enables agents to send a variety of videos, links, and documents in a single link and displays everything in a beautiful presentation format. Agents get real-time analytics on what is being opened and viewed. "I sent the seller a HighNote with about 10 different pieces in it," says Whissel. "He only watched the videos, nothing else. That helped me a lot, because I knew going into our meeting that he really cared about video. And when I got to the house, he started telling me how he's an engineer for video studios for schools. I knew to focus on video in my conversation with him, and that was a big differentiator between me and the other agents I was up against. I won the listing, which was really cool." Connolly helped his buyers craft the winning bid that had 16 other offers. He sent the offer as a HighNote presentation that included a video introducing himself and his team, and information about the buyer's offer, lender, prequalification, and proof of funds. "Using the analytics, I realized that the agent hadn't forwarded the offer to the sellers, so I followed up and asked them to do so," says Connolly. "I could see that both the agent and the sellers looked at the presentation for quite a while. At that point, I knew we'd made an impression." He next found out that the sellers had narrowed their decision down to his clients and someone else, so decided to get creative. Connolly, a talented musician, decided to write a song. "It was called 'Pick Us' and it was super kooky and fun, and was all about how the buyers loved the house and the neighborhood," he adds. He recorded it and sent it to the listing agent. Twenty minutes later, he found out that the sellers had selected his client – even though the offer was $40,000 lower than the other bid. "We were able to make that personal connection with them through the power of video," says Connolly. Whissel, Connolly and the rest of his team primarily use HighNote for pre-listing/buyer presentations and offer submissions. "The analytics with HighNote are also so great, just being able to see what people click on can tell you so much. If you go into a meeting and know that all someone watched was the videos of me and my team, they're 'people people.' If they just looked at the comps and market data, then I'm dealing with an analytical person. That's the magic of it," Whissel says.
MORE >
3 Stand-out Video Hacks: Making Videos that Get Clicks!
MORE >
Real Estate 3D Virtual Tours vs. Videos: Which One Should You Use?
Through the highs and lows of the housing market, one thing stays the same: Buyers and sellers want real estate agents to secure the best deal possible. Even in a competitive market, people like working with a good real estate agent who can open new doors, and bring a fresh start into view. It's tempting to skip listing details like virtual tours or real estate videos when the market is hot, but this is actually the ideal opportunity to convert buyer and seller leads with impressive real estate tech. Not convinced? Consider this: In 2020, two-thirds of homebuyers in 32 major markets bid on a property without seeing it in person. Now that we've all learned to cope with a global pandemic, it's clear that things like virtual showings, bids, and closings aren't just a fleeting trend. In fact, a third of those polled by Zillow said they would rather take a virtual home tour—even after the coronavirus pandemic is considered "over." In the eyes of buyers, sellers, and other real estate professionals, your approach to virtual showings can set you apart. How do you decide which option is best for you? In this blog post, we'll go over why people love 3D virtual tours and real estate videos, and some tips on how to make the most of them. Virtual Home Tours Are Not Created Equally A "virtual home tour" describes various ways of visiting a home without physically being there. 3D walkthroughs and real estate videos both have a place in real estate marketing, and there are different advantages to each type. HomeJab produces both 3D virtual tours and videos for real estate agents. To help you choose right type of virtual home preview, it's important to know what distinguishes 3D virtual tours from videos, and how either can be a pivotal part of the home buying experience. That means you'll need to learn about a few technical distinctions, analyze market statistics, and make an informed decision about how to best motivate buyers in your market. In other words, what challenges do your ideal clients face, and how could you address them upfront? What is the most effective way to help your clients picture themselves in their new home? Accessibility, time conflicts, decision fatigue, and market competition are among issues that prospective purchasers face. Sellers face similar constraints that can affect the perceived value of the property for sale. This is when your matchmaking skills and industry expertise really come into play. How Real Estate 3D Virtual Tours Inform Buyers A true 3D real estate tour invites and demands active participation from invitees. When you understand the experience of a virtual tour, you'll see why it's well-liked by buyers. Hands-on Exploration Clicking through a 3D real estate tour gives prospective buyers the freedom to pinch, scroll, zoom, and tap to explore what a property is really like. The novelty of this technology is only part of why it's so successful in real estate. More than half of people surveyed said virtual tours were the most helpful resource in a real estate website. The most important thing for a hands-on 3D home tour is that users are in full control. This means each person viewing the home can navigate it how they like, or follow the premade tour created with the software. Giving buyers the autonomy to check out areas of the home, based on what piques their interest builds excitement. When you're looking for the perfect home, it's hard to forget the first time you "walked" through it. Multiple Realistic Viewpoints 3D real estate tours use real footage of the home with clear lighting, good image resolution, and other high standards for quality. In a true 3D tour, you should be able to turn around completely to see every room with a real-life perspective of the rest of the property. People can distinguish a "good" 3D tour from a lackluster one based on how well they can see the details of a home. To make the 3D tour as realistic as possible, a well-made tour includes photos from multiple viewpoints, which are stitched together based on the real-life floor plan. Listings with floor plans included are a crowd-pleasing favorite in virtual real estate. A bird's eye view builds buyer confidence in a listing, sparking ideas for how a space functions before setting foot inside. The more true-to-life a home viewing experience is, the easier it becomes to see how the property could be a perfect fit. Tour Properties on Demand 3D tours are an effective tool in many ways, but the importance of flexibility cannot be understated. There is no set time for a 3D tour: It can be accessed at any hour of the day, for as long and as often as prospective homeowners need. Naturally, homes with virtual tours can accommodate showings for significantly more people. Real estate agents know how important it is to be flexible for potential showings, but nothing beats the convenience of a perpetually live link to the house tour. It can be shared with others for a unique, real-time experience. After a formal "showing," viewers can backtrack, explore the rooms at any pace, and linger as they need. This allows buyers to share with others and gain insight from trusted sources, while agents can focus on other tasks at hand. Realtors can take advantage of this by referencing virtual tour points when marketing the home, and sharing the virtual tour with even more prospective buyers. Overall, 3D real estate tours offer perspective that's impossible to get using standard 2D mediums like photos and videos. Today's 3D tours should provide an intuitive, realistic, and versatile experience. Of course, one of the best advantages of 3D virtual tours is that homes sell and close sooner than listings without them. So, why might you consider using real estate videos in your next listing? Real Estate Videos Compel Buyers When you ask users to watch a real estate video for a property listing, you are asking for passive engagement, so that you predict and control the way a listing is perceived. Real estate videos do this by using a more thematic presentation that relies on cinematography, highlights of the property, in a conveniently timed package. Cinematic Perspective Real estate video can be surprisingly creative, with sky-high drone shots that overlook the neighborhood, panoramic shots of staged rooms, and close-up details that might not come across in a virtual tour. Real estate videos show a home in the most ideal light—literally and figuratively. Done right, a property listing video adds a warm and welcoming mood, getting buyers move-in ready. Real estate video is especially appealing to the buyers who have a set idea about what their future home looks like, so this technique can be a perfect match for properties with defining characteristics in the landscape and architecture. Highlights Best Features A real estate video covers the main selling points of a home, rather than revealing every detail. In this way, real estate video is more like an invitation to an in-home viewing experience. You can determine the most shareable features of the house ahead of time and plan the video sequence to match your priorities. This is helpful for properties with expansive acreage, awesome neighborhoods with nearby amenities, and scenic viewpoints. Real estate videos are not usually a room-by-room tour of a property, but is a perfect complement to an attractive listing. This can motivate buyers who might compromise lesser preferences if the property has some impressive features that cannot be overlooked. The highlights you show in a real estate video can be the reason a property listing makes a buyer's shortlist. Convenient in More Than One Way Convenience one major reason people choose to work with real estate agents. For prospective buyers who need an agent to meet them where they are, a pre-recorded video package is the right choice. Most buyers are familiar with how to play videos online, so there's almost no learning curve to use it. Video can make a real estate listing stand out on social media, where it can be shared and shared again. As an extra benefit for real estate agents, it makes for great marketing collateral where you can express your values and goals for your business. Comparing Real Estate 3D Virtual Tours and Videos 3D walkthroughs and real estate videos both add tremendous value to a real estate listing, but there's no one-size-fits-all choice for creating a virtual tour of a property. For most real estate agents and their clients, "virtual" is now the norm. Open houses, once a standard of the real estate market, are now done remotely using a variety of tools and techniques. 3D virtual tours and videos are some of the go-to choices for real estate agents. Still need help navigating the world of virtual real estate? Contact HomeJab for help. To view the original article, visit the HomeJab blog.
MORE >
Everything You Need to Know About Real Estate Listing Videos
MORE >
A Brief History of Real Estate Drone Videos
Before real estate drone videos took off, aerial photography wasn't for the faint-hearted. The most daring real estate photographers went to great lengths to capture the perfect exterior images of a property. They photographed Olympic-size swimming pools from rooftops that sloped dangerously towards the concrete below. And took sprawling images of 10-acre estates from doorless helicopters that soared 10,000 feet in the sky! Back in the day, the idea of real estate drone videos was more of a chimera or a pipe dream than an actual possibility. But with today's cutting-edge technologies, real estate drones haven't only exploded in popularity. They're also thriving in the real estate market! And it's easy to understand why: drone photography is literally "the bigger picture" of real estate. The Perks of Drone Photography Real estate drones take to the sky and capture breathtaking images of a property or an estate at large. They show you — the prospective homebuyer, homeowner, or real estate agent — compelling angles and features of the home that would otherwise remain unseen from the ground. Listings that feature real estate drone videos are 68% likelier to outsell listings that don't feature aerial photography whatsoever. What's more, real estate drones are relatively easy to operate, although experienced handlers are highly recommended. At HomeJab, our drone video services take the legwork out of high-quality aerials that you'll want to feature on your real estate listings. And our drone pilots are extremely efficient at producing real estate drone videos that will engage and delight your viewers. These aerials can show off that brand new roof or that serene boat dock with your beautiful home in the background. Not only that, our pilots even know which no-fly zones to avoid (i.e., near airports, congested urban areas, Washington D.C., etc.) so you won't have to! Of course, this is also great news for the former daredevil photographer whose days of climbing up ladders and riding on nauseating choppers are things of the past. A Brief History of Real Estate Drone Videos To celebrate the rise of real estate drone videos, HomeJab would like to take you on a brief stroll through drone-memory lane. As we learned from Time Magazine's thrilling article on the history of aerial photography, the evolution of the drone has been contiguous with advances in technology. That's to say, as computer software programs of the 1980s became more advanced, and hardware of the same era became more compact, so did the drone — evolving from a clunky reconnaissance tool in wartime to a lightweight gadget that was easy to fly. But before real estate drone videos were even thought to be possible, black and white cameras were tied to kites and rockets and sent up to the clouds! Some cameras were even strapped to prescription-delivering pigeons that captured amazing cityscapes in Germany! This was back in the mid-1800s to early-1900s when French photographers tethered hot air balloons to the ground and ascended over 200 feet in the sky for the sake of aerial photography. Photograph of San Francisco in ruins from Lawrence captive airship, 2000 feet above San Francisco Bay overlooking water front. Sunset over Golden Gate circa 1906. George Lawrence—Prints & Photographs Divison/Library of Congress It wasn't until World Wars I and II that aerial images of warzones became hot-selling images for the press and coveted by government agencies to drive military campaigns. Fast forward to the 1980s when Israeli engineers developed a sophisticated, unmanned drone with a short wingspan that could take high-quality surveillance images from high above. These historical events gave rise to today's modern real estate drone — a cute, four-legged device with propellers attached to each leg and an average weight of 2.6 pounds. How to Order Your Real Estate Drone Video Our seamless online ordering process means that your next real estate drone video is just a few clicks away. So, if you're ready to elevate your real estate business with high-quality aerials, schedule a shoot with one of our professional drone pilots today! To view the original article, visit the HomeJab blog.
MORE >
25 Real Estate Video Marketing Ideas
MORE >
7 Fresh TikTok Video Ideas from TikTok Influencers
TikTok is a new social media platform, and not many real estate agents use it to its fullest potential yet. That's why we're highlighting top TikTok real estate influencers and what content they are offering. Check out their content ideas (and their TikTok profiles) to jumpstart your own TikTok channel. How to Buy a House? A young person just entering their first job is probably wondering how to buy a house, or if even there is a way to buy a cheap house. Realestate_monster is a real estate professional that teaches young people how to buy their first house, or even how to buy a cheap house. Real Estate for Newbies Newbie real estate agents often wonder how to get started in real estate or even how to stand up in such a saturated market. Well, tatlondono has an answer for you. As a real estate coach, she posts many useful tips for agents and real estate professionals just starting in the real estate industry. Neighborhood Evaluation We all know how important neighborhood evaluation videos are. People are choosing not only the property they're living in, but the whole neighborhood. Considering this fact, it's not a surprise how popular neighborhood videos are. In his videos, Realtornico highlights interesting information about his market in New Jersey, including beaches, schools and places to live. Market Analysis If you ever wondered what the most or least expensive property in your state or even country is, you should definitely check out kellsfromhell, a.k.a. real estate girl. She has a series of least and most expensive houses in different states of the U.S., and now she even has an international edition. 'Real' Real Estate Experience As a real estate professional, you probably wondered once or twice about other real estate professionals' experience in the real estate industry. Can you relate to their experience or not? Well, realestate_t, a.k.a. Tamika E., shares her own experience as a Realtor, her frustrations and wins. Luxury Real Estate If the previous TikTok creators had diverse content, heider_realestate is solely focused on luxury real estate listings. But what makes this account so great is the high-end presentation of listings. Heider_realestate has high-resolution, bite-size videos that showcase luxury real estate listings in the best way possible. Real Estate Tips If you are interested in the commercial real estate industry, you should definitely check out realestatesource. She provides various real estate tips, starting from real estate secrets to market updates. P.S. Want to know more about TikTok marketing? Check out this article: Is TikTok a Good Social Media Platform for Realtors? To view the original article, visit the Realtyna blog.
MORE >
5 Benefits of YouTube for Real Estate
MORE >
Where to Post Social Video for Real Estate Agents
So you've discovered that the camera on your phone isn't just for still photos. It takes decent quality video, too! Some agents might not be taking advantage of this as they should. Video is a great way to show off your personality and build likability before meeting your future clients. But where on social media should you post your videos? Here are the social networks that real estate agents should post video to:
MORE >
Prepare Your Business for a Post-Covid Market with These Tips
MORE >
Free Video Editing Apps for Real Estate Videos in 2021
Creating real estate videos can be a daunting task, especially if you don't already have access to the equipment and programs you need to film and edit your videos. Luckily, getting set up is easier than you think. Most modern smartphones have decent cameras, so there's no need to buy a pricey camera. You may want to purchase a tripod to stabilize your video or a lapel microphone or headset to boost your sound quality, but your first videos don't need specialized lighting or other fancy equipment. If you do want to get some basic video equipment, check out this list for inspiration.
MORE >
How to Leverage Instagram Reels for Real Estate
MORE >
Dynamic Video Ads Make You a Real Estate Diva (Yes, men too!)
The Great Reshuffling Zillow CEO Rich Barton calls it 'the great reshuffling': the shift to remote work underscores the ability for people to live where they want now. Consumer demand is high. At the same time, there's more reshuffling among real estate companies. You've seen the headlines. Compass is raising tremendous amounts of cash. Zillow Offers, Redfin Now, Opendoor and other iBuyer companies are battling for market share in the space. Homeowners can sell directly to major real estate tech companies. New apps are aimed at making home sales similar to an Amazon transaction. And companies are offering an ever-widening array of services. In the midst of this, we see portals reshuffle their strategy away from advertising services to referrals. As a result, agents must now shift their marketing to local direct to consumer. A successful way to do that is to leverage video ads. Video ads work well to build a brand and gain higher click through rates than other ads. It Takes a DyVA to Stay Competitive Some agents are becoming "divas" to stay competitive. The twist here is that diva is spelled DyVA and it stands for Dynamic Video Ads—professional quality video ads that are built and placed using automation from Ylopo. Video is the most effective way to market in 2020. In fact, according to Cisco Systems, online videos will make up more than 82% of all consumer internet traffic by 2022. The average real estate advertiser isn't using video because it is too expensive, and agents do not have the expertise or technology required to produce highly engaging video content. DyVA—an included feature in Ylopo's suite—solves that. It gives agents the ability to generate and proliferate excellent video content across social platforms in minutes. The video gets uploaded to YouTube, Facebook, Instagram and others. All that's needed is to enter the MLS listing number and choose from dozens of video templates. They range from Just Listed and Open House to holiday themes. The proprietary software pulls the information from the MLS, and Ylopo's proprietary AI automatically selects the best listing photos. The DyVA platform then creates the video, formats and optimizes it to effectively appear on Instagram, Facebook and YouTube. Each individual DyVA marketing campaign costs approximately $65 and will ideally run for up to a month (assuming the listing is on the market that long). These ads also showcase an agent's expertise in selling a home. A client can either access a web page which shows real-time performance statistics, or agents can provide them with an attractive report. The Next Level DyVA technology also features a 'Digital Billboard' which produces and publishes unique video content. This content is updated monthly and can be used to brand an agent's entire database, regardless of size. The video content covers everything from pets and top kitchen hacks, to educational, listing-based videos. Most importantly, 24/7 branded content running all year keeps an agent top of mind to current and potential clients. Not surprisingly, agents are choosing to become DyVAs to stay ahead of the competition and to better serve their clients. Please visit Ylopo.com/dyva to learn more or request a demo.
MORE >
Guide to YouTube Ads for Real Estate Agents
MORE >
Live Video: A Great Way to Grow Your Business During Quarantine
Each week, the Secrets of Top Selling Agents Facebook Group is bringing you live training on topics that matter in these challenging times. One of our sessions featured Sue "Pinky" Benson--a top real estate video rock star. Find her tips for creating video open house and virtual home tours below! Find more resources and other training recaps on our COVID-19 Resources page.
MORE >
Real Estate Video Marketing Made Easy
MORE >
Video for Real Estate Agents: What to Do If You're Camera Shy
Videos are great ways to connect with your audience, build trust, and establish a professional online presence. And, posting videos to YouTube is a totally free way to bring attention to your business, generate leads, and build reliability. But, if you're camera shy, it can make it tough to create content. While you work on feeling more comfortable around the camera, don't lose out on business! Check out these video tips for real estate agents.
MORE >
Restream for Real Estate: How to take a home showing live everywhere
MORE >
7 Huge Mistakes Real Estate Agents Make on YouTube
If a picture tells a thousand words, how much does a video tell? One minute of video tells 1.8 million words, says Dr. James McQuivey, the scientist behind the report, "How Video will take over the world." There's no reason why real estate agents can't get a piece of the action to generate leads and position yourself as a thought leader. Posting on YouTube is simple and relatively intuitive: get an account, film a video, edit with easy-to-use software like iMovie, and post away! But, don't be posting blind. Get ready to harness the power of video and start using YouTube effectively with these best practices from your friends at Rental Beast.
MORE >
Tips for Launching a Virtual Open House
MORE >
Video Testimonials for Your Real Estate Business
Maintaining a good reputation can be one of the most lucrative tasks you accomplish for your real estate business. Once you have a good stash of online reviews and build up a large fanbase on social media, the next step you should take is creating video testimonials. How Can Video Testimonials Help?
MORE >
How to Use Video to Increase Conversions: 4 Templates for Real Estate Agents
MORE >
6 Real Estate Video Production Resources for Agents
It's true you can spend a lot on video production if you have the budget for it, but many real estate businesses are producing their own video content cost effectively without hiring professionals. Some of the services discussed below cost less per month than a daily cup of coffee! These services are also very easy to use and you will quickly discover you don't have to have a background in design or video to produce effective videos.
MORE >
5 Fun and Easy Video Content Ideas to Try Today
MORE >
Is TikTok a Good Social Media Platform for Realtors?
TikTok is a social media channel that has become very popular recently. Many business owners who want to take their business to the next level are on TikTok now. Even Realtors have started using the social media platform to get noticed and target certain market segments. But how and why should you use TikTok for real estate? In this article, we will provide you with some examples and arguments.
MORE >
Let Listing Pictures and Video Do the Talking on Instagram
MORE >
Use Live Video to Communicate with Real Estate Clients
Strengthen Your Real Estate Brand on Social Media with Video With recent world events, customer communication has become even more important. Keeping in touch with past clients, leads, and supporters is essential given recent world events. These audiences are attuned to live video. With live video on social media, you can speak to hundreds and maintain the personal touch. Savvy real estate agents often use multiple social platforms. Each has its own features that help you showcase your value. Likewise, each one has enabled experts like you to reach the world through shareable video. Let's look at today's three main social video platforms:
MORE >
Best Practices for Video Tours
MORE >
How to Leverage Video to Reboot Your Business
The COVID-19 outbreak has left many agents like yourself unsure of what exactly they can do to keep their business going or how to get ahead during this time. Recently, we had Marki Lemons-Ryhal in our Secrets of Top Selling Agents Facebook Group to share some tips on using video to reboot your business during this time. From equipment to creating strategy, Lemons-Ryhal has you covered.
MORE >
A TikTok Guide for Real Estate Agents
MORE >
Video Tours: How to Have Confidence in Front of the Camera
Video marketing has become a more vital tool for real estate sales associates than ever before, as the coronavirus disrupts how the real estate industry normally does business. But speaking on camera can also be intimidating, especially if you haven't done it before. Nobody handles video marketing flawlessly the first time they try, and that's okay! With the right tips and a bit of practice, your intelligence, integrity, and honesty will shine through for your audience to see.
MORE >
Video Tours: Buyer Tested, Social Distance Approved
MORE >
RPR Debuts New Web Show: 'The Wow Factor'
RPR is doing everything it can to help REALTORS "wow" their clients and close more deals. As part of that ongoing effort, RPR dropped its first-ever web series on Monday. The show's goal is to educate, enlighten and entertain RPR users with a focus on tips, strategies, best practices and more.
MORE >
5 Fun and Easy YouTube Content Ideas for Real Estate Agents
MORE >
18 Tips to Make a Normal Real Estate Listing Video into Internet Gold
There are a lot of real estate listing videos on the Internet. There are also a lot of bad ones. People come up with excuses. "My listings are nothing special." "People only care about luxury listings." "I don't have good equipment." It's nonsense. Check out Brad Simmons' channel on YouTube. He has more subscribers showing multigenerational homes in rural Kentucky than former Bravo star Josh Flagg does showing Malibu mansions. In this this post, we'll show you 18 tips to take a normal listing video and turn it into ratings gold.
MORE >
Run Your Real Estate Business with a Smartphone Using Video Conferencing
MORE >
5 Tech Tools to Elevate Your Next Real Estate Video
There are a lot of considerations to make before you film a real estate video: what to say, what to wear, where to shoot. However, one of the biggest questions real estate agents face before delving into the world of video marketing is what to buy. What technology will help you produce the best video and how much do you need to invest? If you're just starting out and have a decent smartphone, that's a great place to start. The camera and microphone should be able to record a decent video. If you are thinking about taking your quality up a step, consider pairing some of these items with your smartphone for higher quality results without having to invest a fortune in video equipment.
MORE >
7 Reasons Why Real Estate Video Marketing Is a Wise Choice for You
MORE >
The 1-Minute Real Estate Video Strategy that Can Help You Win More Listings
Videos are essential for a real estate business--and to put it simply, if you're not doing videos, you're not making money. If you look at these three facts about video marketing, you'll see why: 80% of viewers recall video ads they saw in the last 30 days. Viewers retain 95% of a message when they watch it in a video (compared to 10% when reading it in text). People and firms using video get 6X more leads. And real estate marketing videos don't have to be complicated or fancy. You can look just as good as other top agents in your market, boost your word-of-mouth, and get more clients without hiring contractors or buying expensive equipment—all you need is a phone!
MORE >
Real Estate Agent's Ultimate Live Streaming Guide in 2019
MORE >
3 Lazy Listing Tours to Stand Out as the Expert Agent
As a listing expert, you know one of the ways you stand out amongst other listing agents is how you market and sell homes. You can use the method and technologies you use to market homes as a point of distinction in your market place. For example, if most people are just listing homes in the MLS, you can tell prospective sellers how you do things differently. Maybe you use Facebook Ads, or online videos, or Google to get prospective homes in front of buyers. Whatever combination of steps you use to market homes becomes your competitive advantage. And you can stand out in the marketplace when you communicate and share your competitive advantage and what makes you different. In our real estate practice, we use a lot of online video to stand out in our market. One of our favorite types of videos for marketing listings is what we call a "Lazy Listing Tour." In these videos, we simple show people one or more highlight features in a home. Why do we call them LAZY? Because we don't use expensive equipment or contractors to produce these videos. We typically use just our phones or our computer's webcam to create these videos. And even though they are easy and free to make, they get great engagement and results in our marketing. Let's take a look at three different examples of Lazy Listing Tours that you can use to stand out as a listing expert through the innovative marketing of real estate... Garry's Walking Tour In this video, Garry just used his phone's camera, his ear pods as the mic, and a selfie stick to hold his phone. Then he just walked and talked to give some insights into this home. After posting on Facebook, we created Facebook Ads to promote this video and got rewarded with tons of engagement. Facebook's algorithm favored this style of informal, yet interesting information. Wood from the Chicago Stock Exchange This is a short yet effective video. Chris just used his phone's camera and mic with a selfie stick. In this example, we're just showing one highlight feature of a home—in this case, the wood beams featured in the house. After posting on Facebook, we created an Facebook Ad to promote the video. We only spent a $1 a day on Facebook for a few days, but got thousands of videos and dozens of people clicking to get more information about this listing. Angelwilde Lazy Listing Tour For this example, Chris never left the comfort of his own home. Instead of physically going to the listing, we pulled up pictures of the home and talked about them while recording his screen and video on his laptop's webcam and a screen recording app. Tools like Wistia's Soapbox make it easy to create this type of screen sharing video. Now that you've seen how easy it is to make videos to market listings, all you need is the real estate. If you don't have a listing of your own you can use, we suggest asking your broker for help in getting a listing you can use for marketing purposes. Another option is to partner up with a listing agent with a listing to host an open house where you can market the open house and feature the home. To view the original article, visit the Paperless Agent blog.
MORE >
23 Resources to Grow Your Multimedia Marketing Skills
MORE >
Real Estate Video Marketing Using Just Your Phone
Real estate videos for marketing don't have to be complicated and they don't have to be fancy. You can make marketing videos marketing using just your phone--and the video will still get lots of views and engagement. One of my favorite videos to use for real estate marketing is what we call a "Walk Through" video. Like the name implies, the video is simply walking and talking about the home or a specific feature in the home.
MORE >
10 Ways to Build Video Confidence
MORE >
The Facebook for $1/Day Strategy
Facebook can be frustrating if you're trying to use it to grow your real estate practice and career. Whether it's sharing content, running ads, or getting leads, the Facebook formula isn't always so simple. That's why we reached out to a very special guest instructor, Dennis Yu, from Blitzmetrics. Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CBS Evening News and is the co-author of Facebook Nation – a textbook taught in over 700 colleges and universities! Dennis shared with us his "Facebook for a $1 a Day" strategy. Dennis's Facebook tips and strategies will likely become some of the most powerful advertising methods in your repertoire.
MORE >
Generating Leads on a Budget
MORE >
Facebook Live for Your Business: As Easy as Point-Click-Shoot
Are you wondering how you can engage more with your followers on social media and build your business at the same time? There are many ways to do this. Probably one of the best is to use video – more specifically, Facebook Live. Using Facebook Live to build your business will not only help you engage with your friends on Facebook, but will also provide you with opportunities to showcase the different aspects of your business. Whether you are trying to provide tips for your clients or show a listing, Facebook Live might be the next best thing for your business.
MORE >
How to Sell Your Listings Using Video and Social Media
MORE >
YouTube Real Estate Marketing: The Ultimate Guide
Video marketing is one of the most useful tools for growing your real estate brand, and there's no better platform than YouTube for showcasing your best video content. With more than a billion users and a name known around the world, YouTube is a great place to reach real estate prospects from a wide range of demographics. It's also a fast, reliable platform for sharing video, which makes it easy for prospects to see what you have to offer. But success with YouTube isn't automatic. Learn how to position yourself for success with our ultimate guide to YouTube real estate marketing.
MORE >
5 Highly Creative Ways to Use Video to Connect with Real Estate Clients
MORE >
Why (and How) Real Estate Agents Should Use Video
Earlier this year, the social media management gurus at Buffer reported on 2018 trends and confirmed what we've known to be true: Video is the most popular type of content on social media, and it's not going anywhere. In fact, BuzzSumo found that video posts on Facebook have twice the engagement of other posts. More and more people are putting marketing dollars into video, and there are tons of reasons that real estate agents should do the same. Here, we answer a few FAQs on video and how you can bake it into your digital marketing strategy:
MORE >
Friday Freebie: Create Pro Real Estate Videos in 60 Seconds (or Less)
MORE >
I Have a Great YouTube Ad... Now How Do I Get Viewers?
YouTube ads are a powerful, largely untapped source of business in the real estate industry. If you're ready to step into video advertising, check out our article on making a YouTube video ad. Once your video is ready, make sure your ad has the best chance to engage with potential clients and build your business. Maximize your video's reach by following the steps below.
MORE >
Real Estate Video Marketing 101
MORE >
YouTube Ads: TV Ads for the 21st Century
Anywhere you find content these days, you can be sure someone has figured out a way to offer advertising with it. Facebook has Facebook Ads, Instagram has Instagram Advertising, and YouTube has YouTube Ads. While you and your local competitors are likely already fighting for market share on the first two channels, chances are that your local YouTube audience has a lot of untapped potential.
MORE >
Video Tour or Virtual Reality: Are Both Necessary?
MORE >
Video Marketing for Real Estate Made Easy
Thursday, August 23, 2018 at 9:00 AM PDT Every day, billions of people watch billions of hours of video on YouTube. That's more than 40 Super Bowls being watched every day! That's why now, more than ever, video websites like YouTube and Facebook are like the "Wild West" of advertising online. No one is doing it. It's easy (when you know how). And the results are AMAZING. Don't let excuses like "I don't know how" or "It's too hard" hold you back. Join us this Thursday to learn how easy Video Marketing and YouTube can be (even for the most camera shy). Plus, you'll learn how to get crazy exposure to your local real estate market, build heaping amounts of Trust in a short amount of time, and turn your network of relationships into a tribe of word-of-mouth fans. Join us for Thursday's webinar to learn: The easy way to create videos of yourself or your listings (no fancy camera or editing software required!) Templates, scripts, and outlines that will make creating videos simple, quick, and fun (and help get rid of stage fright). Quick tips for setting up a YouTube channel your clients will want to visit again and again. Video SEO best practices that will help clients and prospects find your videos. YouTube Ad campaigns that will get your listings MASSIVE exposure (YouTube is the #1 search destination for homebuyers). Register now!
MORE >
IGTV and Video Marketing for Your Business
MORE >
3 Easy Ways to Future-proof Your Real Estate Business
What can real estate agents do now to prepare their business for the future? Experts Kristi Kennelly and David & Jonah Stillman have a few ideas. During a recent conference, they (and many others!) shared action steps Realtors can take now to make sure they're staying ahead of the curve—and top of mind with their sphere and farming area. Here are the top three ways that agents can impress clients and ensure their business lasts for the long haul:
MORE >
Easy Steps to Creating Your First Interview Video for Real Estate Marketing
MORE >
What the Top 5 Real Estate Video Marketers Share in Common
The amazing advantages of video have many agents dipping their toe in the real estate video marketing waters. With so many agents touting success, newcomers are looking to tricks of the trade for maximizing response time and success in their video marketing endeavors. Is there a common thread? What the Top 5 Real Estate Video Marketing Creators Have in Common Among the 'who's who' of real estate video content creators, a wide array of styles, tactics and channels are used. But among them, two facets prevail: Quality and quantity. Let's take a closer look:
MORE >
Real Estate Videography: 12 Tips to Get You Started
MORE >
3 Types of Videos that Generate High-Quality Real Estate Leads
Generating new leads is vital if you want to grow your real estate business. Most agents have their tried-and-true trade secrets for generating leads. But there's a powerful lead generation tool that many real estate agents are missing out on: video content. The National Association of Realtors found that 36 percent of buyers used online video sites (like YouTube, for example) in their home search, yet only 30 percent of real estate agents offer video content.
MORE >
4 Visual Extras to Give Your Property Marketing Plan a Boost
MORE >
Five Creative Ways to Use Video to Connect with Real Estate Clients
Using video to connect with your clients and prospects can help you to develop a richer, more trusting relationship with them. In the real estate business, there are few things more important! So how can you start integrating video into your marketing without investing a lot of money in a professional videographer? Try these five video ideas that you can do on your own using a smartphone, laptop, tablet or video camera.
MORE >
Live Video Chat: The Must-Have Apps
MORE >
8 Accessories that Give Your Smartphone Superpowers (Part 1)
Want to soup up your mobile phone? Rather than relying on apps for that (as we so often do), let's head down the road less travelled instead. Today, we're exploring the world of physical accessories that work with--and enhance--your smartphone. Enter the World of Smartphone Accessories That's right, we're ditching the digital in favor of things that attach to or sync to your phone and boost its functionality. And we have to say, there are a LOT of different types of mobile phone accessories--so much so that we've broken up this article into two parts. Today, we're taking a look at accessories that enhance the multimedia capabilities of your phone, and make those photos and Facebook Live videos so much better.
MORE >
25 Resources for Mastering Real Estate Photography, Video and Beyond
MORE >
Real Estate Marketing Videos in 5 Simple Steps
Real estate marketing videos are among the most effective tools you can use to differentiate yourself from other agents in the market. The National Association of Realtors found that 85 percent of buyers and sellers want to work with an agent who uses video, yet only 15 percent of agents actually produce them. According to online marketing company WordStream, "one-third of online activity is spent watching video," and "marketers who use video grow revenue 49 percent faster than non-video users." Video content gets more social media shares than text and images combined, it increases organic search traffic and email click-through rates, and it makes a lasting impression on viewers. So why aren't more real estate agents using video to reach potential new clients and stay connected to past clients and contacts? Most simply don't know how. If you're like the majority of real estate agents who are intimidated by the thought of producing and publishing video content, this article is for you. We tapped into the expertise of a highly experienced video presenter, Paperless Agent President Chris Scott, and a professional videographer, Jerrett Wilson. They broke the process down into five simple steps that you can use to start producing professional-looking and impactful video content to grow your business, attract new leads, establish trust with existing contacts, and build your reputation as a leader in the industry.
MORE >
Using Video Marketing to Reach Your Full Potential in Real Estate
MORE >
Video is the Emperor: 5 Video Options for Agents to Fuel Facebook Reach
If you've attended any training classes or lunch-n-learns on real estate marketing (or have read anything on marketing best practices, for that matter), you've likely heard that "content is king." But if you're trying to drive eyeballs to your Facebook page—video is the emperor! Let me explain. Studies have found that Facebook video gets triple the engagement and 1,200 percent more shares than text and image posts combined. And, videos uploaded directly to Facebook (we call this "natively" because it lives directly on Facebook vs. a platform like YouTube), get 110 percent higher engagement and 478 percent higher share rates (on average) than simply sharing a link to a video. Before you get worried, I have a few solutions below that require no physical presence in front of the camera. No hair and makeup. No shaving. No first-time-in-front-of-a-camera jitters. So, keep reading!
MORE >
Friday Freebie: Your Guide to Reaching More Real Estate Consumers on YouTube
MORE >
The Cheapest, Fastest Way to Caption Your Real Estate Videos
Captioning your videos is one of the untapped marketing treasures for real estate agents today, as it delivers two huge, immediate benefits. First, it puts you in compliance with the intent of the ADA (Americans with Disabilities Act) and the Canadian CRTC Caption Laws and potentially helps you avoid getting caught up in a potential lawsuit when your videos are in compliance with web accessibility standards by including closed captions. Second, and more importantly, you can tap an untapped market and potentially reach more buyers and sellers when you close caption your videos.
MORE >
Roll tape! How to create a low-budget, high-impact market update video in 15 minutes flat
MORE >
3 Videos You Can Use to Win Listings BEFORE the Listing Presentation
Need more listings? Then you need to stand out from the crowd — and the potent combination of video and email can help. How? That's what broker and trainer Garry Wise and real estate marketing expert Steve Pacinelli will be sharing at the upcoming realtor.com® Results Summit in September. Today, we're offering a preview of the tips and techniques they'll be highlighting later this month. Win Over Sellers Before Your First Appointment
MORE >
Five Ways to Use SEO to Drive Real Estate Leads
MORE >
Public Speaking for Real Estate: How to Overcome Video Anxiety
Many agents understand the value of video marketing. They know how to use a video camera and can think of several ways through which videos can help them attract more leads. However, they don't create videos. Why? Because they're afraid of how they'll look or sound on camera. If you're one of the agents letting fear of the camera keep you from growing your business through video, check out the tips below to learn how you can look and sound your best and, in doing so, find the confidence to give video a try! How You Look
MORE >
Repurpose Your Videos to Build a Captive Email Audience
MORE >
How to Make a Video People Will Actually Watch
Video is one of the most powerful forms of communications. And today, your smartphone and your laptop together make the production part of video easier than ever. The hard part is still finding a way to create videos that people actually want to watch. So what can an agent do to create a video that people actually want to watch? Create a community close-up The secret to a great real estate video, say the experts, can be found in creating content that homebuyers want to see that they can't easily find elsewhere on the Internet. That's why videos that include content that profiles a neighborhood or is a close up of a community are so effective. Video tips Here's how to put together a great community close-up or neighborhood profile:
MORE >
How to Live Stream Like a Pro: Cut Through the Noise on Facebook and Instagram
MORE >
10 Seller Lead Strategies | #1: Leverage video to become the area’s leading expert online
The realtor.com® Results Series team has been on the road sharing our top 10 tips for drawing in and converting seller leads. And now, we're ready to share them online with you! For the next few weeks, tune into the Results Series blog to learn how we recommend you engage and convert sellers this spring and summer. Our first tip has to do with becoming the resident online expert in your area... using (gulp) video. Why video? For years, speakers and conferences have touted the importance of incorporating video into your marketing. Do you know why? Because, quite simply, video works. YouTube is owned by Google, and the search giant isn't shy about rewarding those who leverage its proprietary video platform. In fact, you're 53x more likely to show up on the first page of Google if your page features video. What about video is so important? Still not convinced? Okay, here are our five favorite things about video: Videos automatically show your personality. Not everyone knows how to write in their own voice, which means that market update blogs can become a snoozer, even when written by the most engaging agent. Videos, on the other hand, help you make an immediate connection with your audience. Videos play natively on social media channels. While one simple click may not seem like a major barrier to entry, your target audience is just savvy enough to avoid going to a new page if they can. When you post videos on Facebook, Twitter or Instagram, your targets can enjoy your content without leaving the comfort of their personal feeds. Do you live somewhere photogenic? If your market area has the most beautiful biking trails, the best brunch options or the most rockin' dog parks, then you should be showing them off on video! Your sellers want video. 85 percent of consumers want to work with an agent who uses video. That means that by avoiding this technology, you're actively turning off potential clients. Buyers are looking at community videos and listing videos: of the homebuyers who use video in their search, 86 percent are researching a community and 70 percent use video to tour the inside of homes. No wonder your sellers are so eager for you to use video — it's an almost foolproof way to drive more traffic to their listing!
MORE >
Facebook Video Tips, Tricks, and Best Practices
MORE >
No Pressure, No Problem: Take the Video Chat Challenge
We've given you our take on the best video chat apps out there, and shown you five different ways you can use video chat to up your services to clients. But... you haven't fired up FaceTime or ooVoo with a client yet, have you? It's alright to have some nerves, but it's time to move past them so you can delight and surprise every client, no matter how near, far, busy or slow-moving. So. It's time. For the video chat challenge. Step One: Buddy Up When you're intro-ing any new technology, it's important to do as many test runs as you need before taking the new tool or app into "prime time." So first, find a buddy who also wants to learn how to use video chat. It can be a fellow agent, your broker or office tech liaison, a listing coordinator... and if all else fails, it can be a spouse, your teenage kid or a personal friend. Step Two: Choose One App Review our top five video chat apps and decide which one seems the most suited to your business. Ideally, you and your buddy will want to try the same app (so you can give each other pointers). But if you feel that different tech would work best, then tackle one app one week, and the other app the following week so everyone wins.
MORE >
5 Ways You Can Use Video Chat to Boost the Services You Provide Your Clients
MORE >
The 5 Best Video Chat Apps for Real Estate Agents
No, you're not imagining it. Open house attendees, showing appointments and even your fellow agents are video chatting a lot more often these days. It makes sense that in our hyper-social world, buyers may want to crowdsource their decision before they make an offer. But they're not the only people who can get ahead using video chat technology. Agents can also leverage live video chat apps to keep in touch with out-of-town clients, update buyers about small changes that have been made due to contingencies or inspections, or to simply show off their latest listing to other agents who are too busy in the field to swing by the broker open. We've done the research and the Results Series team informally voted on our top five favorite video chat apps for 2017. Read on to see which video chat app is best for you and your clients. 1. Most Intuitive: FaceTime FaceTime is the native video chat app for Apple mobile devices — iPad and iPhone. FaceTime is designed to use your wi-fi connection first, but will connect and run through your data if wi-fi is unavailable. Here's how to check to ensure that your iPhone knows to use wi-fi first, with data as a backup. Biggest FaceTime advantage: Unlike other apps that require a special download, FaceTime has just one barrier to entry: it's available to iPhone users who are contacting other iPhone users. This makes it a great option for anyone, regardless of their technical prowess. The technology comes pre-loaded on your iPhone and you just have to tap the FaceTime icon within your contacts to make a FaceTime call. Biggest FaceTime disadvantage: FaceTime is still a 1-to-1 app, so you can't yet host a group video chat. Rumor has it that you'll be able to host group chats with the launch of ioS 11 this June. FaceTime best practice: Even if the purpose of the call is to show off the listing, be sure to start every call in selfie mode, so you can quickly establish a connection before you turn the camera on the property. And remember to avoid looking at the corner where your face is; always make eye contact with the call recipient when in selfie mode by looking at the lens.
MORE >
Real Estate Video Marketing: What You Need to Be Doing Right Now
MORE >
3 Reasons to Use Live Video in Your Real Estate Business
Live streaming video has become the hottest new social media trend, with platforms like Instagram Live and Snapchat growing in popularity. In 2016, Snapchat reported 150 million daily active users worldwide compared to Twitter, which reported 110 million daily active users. Facebook leads the pack in terms of daily active users with a whopping 1.23 billion daily active users, making Facebook Live a very powerful tool to connect with your audience in real time and capitalize on the use of video to cut through the crowded social media marketplace to get noticed. Instagram has also gotten in on the action with Instagram Live, which reported 100 million daily active viewers in October 2016 just two months after launching the new feature. According to Forrester Research, live video receives three times the amount of engagement than prerecorded video! If you've been intimidated by the idea of being on camera, then no doubt the idea of being on LIVE camera is downright terrifying! However, there are many benefits that live social video can provide to your business – even more so than other video formats. Here are three reasons you should start integrating live video into your business NOW! Authenticity Attracts According to the NAR Profile of Home Buyers and Sellers, 97 percent of respondents cited the top factor for choosing a real estate agent is honesty and integrity. Consumers today are looking for authenticity and, let's face it, there's nothing as authentic as genuine live video! In fact, Brandlive reported that 79 percent of businesses perceive live video as a more authentic way to connect with audiences. This platform gives your audience an opportunity to interact with you in real time and get a sense of the person that you are. Live videos don't have to be fancy or high in production value—just keep it real!
MORE >
How to Make Killer Real Estate Content for YouTube
MORE >
The Best Real Estate Drone Footage Is Less Drone Footage
A primer for hiring drone videographers for real estate marketing In military parlance, they're called UAVs, or unmanned aerial vehicles. "Drone" suggests the device operates autonomously, implying that it doesn't require years of training to pilot. There's probably no selling that military acronym to the public today, as "drones" have become a popular way for people to capture extreme recreational exploits, or in the case of real estate, powerful listing visuals. In the late 90s, it was digital cameras that allowed real estate professionals to capture creative visuals and quickly turn around property content. Then, there was the Internet. Alongside 3D tours, aerial photography is the latest advancement in real estate marketing that has agents scrambling for ways to offer it to their clients. The fastest, easiest way to get started with drone photography is to hire a professional. Every major market has a licensed person or marketing company with certification for operating an unmanned aircraft system (UAS), the most recent formal legal terminology. For years, the only form of legal structure the FAA could apply to monitoring drone flight was what already existed: actual pilot licenses. To tackle the rapid growth of consumer-level drones, they settled in 2016 on "remote pilot certification."
MORE >
The Do's and Don'ts of Facebook Live: What to embrace, what to avoid when livestreaming
MORE >
29 Resources to Help You Master Real Estate Video and Photography
For years, articles about real estate photography have consistently been among the best performing articles on our site. But in 2016, a strange thing happened--articles about real estate videos began to dominate. It's not just typical YouTube videos, either. In 2016, the rise of new technology like Facebook Live, augmented reality, and virtual reality changed the landscape of real estate multimedia. To help our readers get a grasp on all the new trends shaping the current media landscape, we've rounded up our best articles on real estate video, photography, and graphic design from 2016 here. Crash Course in Real Estate Video If you want a quick way to build your video production skill set, consider the following four articles your syllabus for Real Estate Video 101. Your first reading is The Beginner's Guide to Video Marketing for Real Estate to get grounded in the basics of real estate videography. Next, put theory into action with this series of progressively more challenging assignments. Once you're finished, you'll have created your first video, and learned the basics of new technologies like Snapchat and Hyperlapse: Video Challenge for Beginners: How to get started with easy, free video tools Intermediate Video Challenge: How to get ahead using video Advanced Video Challenge: Livestreaming, buying new tools and crushing Snapchat
MORE >
3 Timeless Techniques to Make Listing Videos Stand Out
MORE >
Fear of Facebook Live? How to get over it (and get tons of exposure)
At this point, it's impossible to ignore: Facebook Live is a game-changing feature for the social media behemoth. Millions of live stream videos are posted each day, and stats show that people spend triple the time watching live stream videos than traditional video posts. Plus, Facebook is doubling down on helping their users get more views by automating alerts when a friend or page goes live. In short, Facebook Live is only going to get bigger — and so is your opportunity to use it as a free brand-building tool! If you're too scared to try it, we have a few easy exercises and best practices to get you started in private. 1) Practice to an audience of one To give the feature a test, head over to your personal page. On this page, you can practice a live stream by setting it to stream only to yourself. Click on the "Live" button in the top left, just below the search bar. Immediately select "Only me" as the audience for your video, then give it a test! Once the post is up, watch it a few times to see how you did.
MORE >
10 Reasons Why Consumers Are Ignoring Your Real Estate Videos
MORE >
Google's Pixel and Daydream Can Be Game-Changing for Real Estate Video and Photography
A few weeks ago, we wrote about how the new iPhone 7 could help DIY real estate professionals improve their listing videos and photography. Well, it seems only fair that we do the same for the new Google phone—Pixel. What unique ability does Pixel offer real estate professionals? Is it a worthy competitor for the iPhone? Does it have a headphone jack? What the heck is Daydream? Get all these answers and more...right now! Pixel Like the iPhone 7, Pixel has some nice new features that a DIY agent can use to improve their listing video and photography. The phone has the highest-rated smartphone camera ever by DxOMark—a company that specializes in the analysis of image and video quality in cameras, lenses and smartphones. Some quick thoughts on their findings: 12.3 MP camera & f/2.0 lens means the phone can record high detail in most lighting conditions—you won't need perfect lighting to capture clear shots of your listing The laser detected auto-focus will help you in capturing video without losing focus The white balance is accurate, so you can capture both indoor and outdoor shots and get a good representation of natural color The camera can record 1080p at 120 fps, so you're able to shoot video in slow motion at the second highest resolution available The camera can also record in 4k at 30fps, so you're able to shoot video in the highest resolution available The camera doesn't appear to have the equivalent of the iPhone's dual camera system and shallow depth of field. However, Pixel's ability to capture in low-light conditions, as well as its excellent and accurate color detail, is a great boon for real estate agents looking to improve the quality of their video and photography without paying a professional. While these are not revolutionary changes, they are significant enough to have an impact.
MORE >
So You Got the Listing. Now What?
MORE >
Three Must-Have Videos for Your Real Estate Business
Virtually every business around today has a web presence. Or, put another way, every business that wants to grow and thrive has a website. If it's important for any business, then it's vital for real estate professionals. With today's advancements, your clients can get their first look—even a virtual walk-through—of the homes you've listed (and, hopefully, homes you'd like to help them buy). As helpful as that is, though, there are several essential ingredients that will help your website help you. And, no, one of them is not a mortgage calculator—although that is a great tool to provide your prospective clients! The magic ingredients are videos, and there are three that are key to helping you gain clients—and sales! The magic of video is that it attracts and holds the interest of your website visitors, and helps you build a rapport that just isn't the same if they're only reading your written communications. There are three videos that are essential to establishing your brand, expertise and qualifications—and at the same time will give the potential client the information they want and need to move forward with you and one or more of the homes you have listed. Those include market videos, listing videos and advice videos. Market videos give the prospective homebuyer a feel for the area Market videos give the prospective homebuyer a feel for the area they're looking to relocate to. Be as comprehensive as possible without getting overly detailed. You want to give them a favorable impression of the community without lulling them to sleep with statistics. Think of what you would want to know about an area you were looking to move into, and then show them. Are the neighborhoods full of quiet, tree-lined streets?
MORE >
How the iPhone 7 Can Improve DIY Real Estate Video and Photography
MORE >
Facebook Live 101: How to Leverage this Tool for Business Success
When Facebook Live launched worldwide in April, Mark Zuckerberg said it was to "make it easier to create, share and discover live videos." Essentially, Facebook equipped users with the ability to visually share whatever they want, whenever they want. Furthermore, it offers the ability to: Have engaging conversations with followers Reach new audiences in new ways Connect instantly Tell your story, your way How can you apply this concept of instant connection to your real estate business? Here are 4 ways to easily leverage Facebook Live for business success: 1. Broadcast live from open houses Traditional open houses are becoming a thing of the past. Potential clients are more reluctant to attend an open house without first knowing as much as possible about the property. Facebook Live provides you with an opportunity to broadcast your listing to a wider audience before they travel to an open house. Plus, the service allows for real-time comments from users watching the stream, allowing you to easily answer any questions about the property. This is a great opportunity for you to reach consumers who may be interested in moving to the area, but don't have the ability to hop in the car and attend every open house they're interested in.
MORE >