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Success Story: San Diego Team Triples Their Transactions with Software Switch
We're back with the second entry in our "Success Story" series. This week: Scaling your business with the help of the right technology. The "right technology" is what made the difference for Kyle Whissel and his team. One year after changing software, the team nearly tripled their number of closed transactions. What caused the need for the tech change, and which platform did the Whissel Realty Group switch to? Read on to find out!
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Learn How the Real Estate Industry Is Avoiding Economic Meltdown with the Broker Public Portal
Started by a group of MLS executives and brokers who were tired of handing away their value to third parties who took their listings and sold them back the leads generated from their own inventory, Broker Public Portal with Homesnap is the national consumer home search platform built from within the industry and governed by Fair Display Guidelines, which guarantee "your listing, your lead." Download the NWMLS Case Study NOW to learn more The industry-controlled portal – operating as Homesnap – has become our industry's greatest "overnight" success story. It has generated over one million free leads for REALTORS® across the country and is the number one rated real estate app in App Store.
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See the Real Estate Social Media Tool Contest Backed by Reality Capture
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RPR Data Helps Kentucky Brokerage Conduct Real Estate 'Check-Ups'
For many, a yearly or bi-annual doctor's visit is just a part of life--a way to provide patients with the information they need to prevent illnesses and lead healthy lives. Can the same concept be transferred to real estate? Tim Moore, senior vice president of Semonin Technology and Marketing Media, saw a need for the same type of "wellness check" in real estate to ensure that consumers were armed with the necessary tools to reach their homeownership dreams even if they weren't immediately ready to buy or sell.
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Premier Sotheby's International Realty Partners with RPR to 'Connect' with New Recruits
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How Kyle Whissel became the #1 Team in San Diego
Kyle Whissel, with The Whissel Realty Group, is doing something right. Actually, he's doing a lot of things right. His business, The Whissel Realty Group, has been ranked the #1 team in San Diego and #76 team in the country! So what is the secret sauce behind this success? Step 1: invest in real estate technology that functions as a partner in your success. For Kyle Whissel, BoomTown is the only choice. "We initially got BoomTown in 2012. That first year that we implemented BoomTown, we went from 82 to 242 transactions... so that was a huge quantum leap for us!" A System that's Scalable The most successful businesses are built from a model that is (A) repeatable and (B) scalable. When Kyle's team began to see more and more listings, they knew that they had to take advantage of those listings to generate leads. But without a technology system in place that could support the level of transactions they were hoping to reach, they were leaving money on the table. "We needed to leverage those listings to get more leads. And then when we had more leads, we needed more people. The system we were on previously was not built to scale that up… so we went to BoomTown." With BoomTown, Whissel Realty Group was able to: Manage a large database of leads Generate a healthy pipeline of new leads Manage follow-up and long-term lead nurture Hold agents accountable and track performance "When you take a business that's on the right track, but when you actually implement systems in place that help you manage all of that, that's what takes you to the next level." The Best of the Best in Technology Think about your favorite car. Or the toothpaste brand you use. Those names (Mercedes, Ford, Crest, Colgate), they evoke a sense of familiarity and trust because they've been around for decades. BoomTown has been powering real estate professionals for over 10 years. With its beginnings in the Great Recession in 2008, BoomTown's technology and people have proven that they can adapt, grow, and continue to drive success for real estate teams. (And we're not slowing down!) For Kyle, it's all about working with a leader in technology. He doesn't have time for a platform that is playing "catch up" and working out the kinks. He trusts the company that powers 40% of the REAL Trends top 250 teams. "You can't catch up to what BoomTown has done in 10+ years. They are innovating at a really fast pace at BoomTown and you don't want to get left in the dust with something that's behind the times, because it's probably never going to catch up." Let's Talk Dollars and Sense Kyle Whissel is great at selling real estate. And he's even better at running a business. He knows that if you want to run a business that is scalable, efficient, and built for long-term success, you need to invest in the right infrastructure and processes. Sometimes that means not cutting corners and using the best possible technology available. "The saying holds true… you get what you pay for. You can get produce from a 99¢ store, but do you?" He compares it to when his team works with a FSBO. They let the seller know that the reason they should work with the Whissel Realty Group is that they're going to put the most money possible in your pocket. It takes more of an investment up front, but at the end of the day what matters is the "money in the pocket" AKA the ROI. Choosing the Right CRM So what should you consider when investing in a real estate technology partner? Your CRM should do the following: Hold Agents Accountable: For brokers, the accountability tools in a CRM can be invaluable. Track agent performance by making sure they're staying on top of lead follow-up and prospecting. Capture More Opportunities: With an organized database of leads (tags and segments), it is easier to keep track of where your leads are in the pipeline. Agents are alerted when follow-ups are needed, so no lead gets left behind. Generate More Leads: With a team of expert digital marketers, your brand is highlighted in the best quality advertisements on Google and Facebook, generating high-quality leads. Reduce Busy Work: One of the most important benefits of a CRM is that it can automate busy work, like emailing and texting new prospects. This frees up time for agents to expand their sphere, spend more quality time with clients, or even just take a vacation. Be Smarter with Prospecting: At BoomTown, we like to encourage "Smart Prospecting." This means organizing your lead database into workable lists. You're not just blindly scrolling through a Rolodex of numbers; you're working with targeted leads and you know what they want. Sync with Other Tools: There is no "one size fits all" tool in real estate. The best CRM will offer different packages that can better fit your needs, but even then, there are other tools outside of the CRM that you'll likely still want to use. This is why it's important to have a CRM that integrates with other technology. BoomTown seamlessly integrates with companies like dotloop (transaction management software). Improve Agent Experience: At the end of the day, real estate is all about providing an excellent customer experience. A good CRM will assist agents in providing this experience, but will go even further and improve the agent experience as well. A CRM should be intuitive, easy and enjoyable to use. And the provider should include excellent training as well as customer support. To view the original article, visit the BoomTown blog.
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How One Brokerage Gets More Listings and Referrals with Online Branding
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Magic Happens When Broker Culture Fits with Technology Offerings
As consultants, we are constantly asked about the "best technology," and my answer is commonly "the one that you use." It is a short conversation that's loaded with reality. No two brokerages are the same, nor are technology solutions. On countless occasions, we have watched multiple brokerage firms purchase the same technology and have very different results. There is so much that goes into success. Obviously, choosing the right solution for your company is very important. But the truth is that most of the leading technology vendors serving brokers in America are pretty good. RE Technology has a list of 117 technology vendors for the category of Broker Website. That is a crowded field.
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How One Real Estate Agency Is Increasing Engagements with Immersive Listings
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Mission Focused: Behind the Scenes of a Top Team
The Nick Shivers Team is mission-driven, dynamic and red hot. What's their secret? Peek behind the curtain of one of the most successful teams in the Pacific Northwest. Nick Shivers Team, Keller Williams Realty Portland Central Building a Culture In real estate, we talk a lot about culture — and culture seems especially important when it comes to building, growing and sustaining a team. How would you describe the culture of the Nick Shivers team? Our team culture is about giving back, through our Sell a Home, Save a Child initiative. So at the core of it, we all believe in trying to help people; that's the basis of the team and the business. But as the team leader, I know that if my agents don't have business opportunities, they can't help clients or give back. So, we recruit with a combination of making sure the culture fits, but also by feeding them high-quality business opportunities and leads so they can better jumpstart their businesses. Extending Your Brand Online and Listings Statistically, sellers list with someone they know and trust. How do you carry your brand over to online to start building trust with those who don't know you and your team? The Local Expert™ product from realtor.com® really helps us in our listing presentations. It's an online ads solution that targets buyers and sellers with ads on realtor.com® and Facebook. And I know it works because my agents are using it to win the listing. The biggest thing that I've seen my agents do there is show sellers, "When people click in your area, you can have your open house advertised right there." It's massive exposure and I know that sellers, who are really interested in their house being seen by as many buyers as possible, are impressed. I can tell without having a lot of data (because we're in the early stages), that it is working right now. We also have our rocket listing, which is our instant buy program that I run on radio and billboards and advertise on realtor.com®. Lead Nurture, Persistence and Conversion If you meet a potential seller online, they may be months away from making a decision to sell. How do you keep the relationship fresh? To be successful, you need to be structurally able to follow up immediately. We offer new agents a 90-day ramp up where they're trained on scripts, dialogue and follow-ups for leads. The key is the follow-up and how they can use our technology to do that. We also focus a lot on staying the course. When I started in the business, I was really good at working with the leads who were interested in transacting in the next 30 to 60 days. I was not so good at the longer-term prospects and that's where the gold is. The sale might come after seven, eight or nine follow-ups. That is where you're going to get a lot of those deals, but it is in those repeat contacts that a lot of agents will give up. So we are laser-focused on training our agents not to give up too soon. Retention Once your agents "get it" and start using these guidelines, do they stick around? If I get my agents on the system, my retention improves. I suggest agents stick with me for a minimum of three years and then if they decide to start their own team, that is completely all right with me. I had an example in 2018, my number one producer decided to go out on his own. We are really good friends and I said, Great, go for it. He made less money this year and admitted that it's a lot easier to think about it and talk about it than to actually do it. Final Thoughts from Nick What defines your company? What are the main reasons that should someone consider joining your brokerage? Our big mission statement is about serving people — saving kids by selling real estate. Everything that we do is based on how we can give back to underprivileged children around the world, so that's number one. If that strikes a chord with you, then you're going to get past the first layer. The second thing is we love the underdog. I don't care where you have been. I want to see that you've had success, but I also believe that it doesn't matter where you start, it's where you're going. Last, it's about our systems and our lead generation and solutions and their long-lasting impact. And from this, we've built a tribe of loyal clients. In today's market, that's so important for agents. And of course, a big part of that is that our followers and clients know what we stand for. Because when you can literally say that your industry has helped — our Sell a home, Save a Child movement has raised over a million dollars to help kids — I think that makes a point where people go, "Wow, I'm not going anywhere else but with these guys and gals."    
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The TRIBUS Case Study: RESO, Brokers and a Million New Voices
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Success Breeds Success: How One Leader Builds Up His Agents
Dan Lee is a team leader and broker unlike others. "I don't consider myself a savvy businessman," he says. "I consider myself as someone who took the responsibility to provide for everybody else's livelihood." Lee's focus on cultivating his agents' success has led to his own success in retaining and recruiting top salespeople. In this interview, Lee shares his approach to keeping agents happy, why he doesn't hire until he has leads for a new agent, and why he's never had to fire an agent. Read on to learn more!
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One Brokerage's Key to Success
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Staying Ahead of the Game with Comprehensive Market Research
With more than four decades of experience in commercial real estate, Danny Levison knows a good thing when he sees it. That's why the principal of Atlanta Investment Properties (AIP) is a big proponent of Realtors Property Resource® (RPR®) when conducting market research. With a background that includes stints as a REALTOR®, investor, landlord and manager of a commercial brokerage that purchased, leased and managed multi-tenant commercial properties, today, Levison is head of both CommissionTrac and SharedSpace—a company that provides co-working opportunities throughout Georgia.
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A Boutique Brokerage's High-Tech Secrets for Beating the Competition
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WATCH: How Newly Licensed Agents Get a Fast Start
How does Wemert Group Realty get their new agents out of the gate faster than the competition? By providing them leads from realtor.com® and training them on how to work those leads. Wemert Group incentivizes those leads, as well. Rather than giving rookie agents their best leads, new agents get "cut your teeth leads" that they have to work a little harder on and learn from. From there, they can earn their way to better leads or a higher price point. Want put your new agents on the path to success? Learn how with leads from realtor.com®.    
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Bradley Real Estate Going after Listings with Effective eProspecting Campaign
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No. 1 Franchisee Aligns Agents with Top Resources
When your real estate brokerage grows from 300 agents to over 2,500 in six years, it signals sound decision making along the way. For CENTURY 21 Affiliated, based in Madison, Wisc., that incremental growth stems from the firm's commitment to attracting and keeping the best REALTORS its five-state territory has to offer.
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Doubling Sales Volume Six Years in a Row -- By Following Up
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How RE/MAX Integrity Overhauled Its Recruiting Success Rate
RE/MAX Integrity broker Paul Blumenstetter noticed when reviewing his business and going through planning sessions that the overall growth of the number of agents joining the brokerage had become somewhat stagnant. A call-down campaign was implemented and the firm quickly realized that it is difficult to create and build relationships via cold calls. Blumenstetter needed a different, softer approach to stay in front of his prospects and knew that intelligent, engaging email has been proven to do just that.
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"How about now?" Broker's quick thinking leads to listing
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A Broker's Recruitment Success Story
A conversation between Kevin Johnson, OneBlue Broker/Owner and Bondilyn Jolly, eMerge Founder and CEO BJ: The growth story behind OneBlue is really amazing, Kevin. Not only have you successfully introduced a new real estate brand into the Orlando market, you've also recruited a large number of agents in just a few months. What's your secret? KJ: I'm very focused on the concept of building "mindshare" with my sales and marketing efforts. If I ask you what company has a green gecko as their mascot, you'd tell me Geico. Why? Well, they have done a killer job of building mindshare with you. You may not be a customer of theirs or even in the market for insurance, but when you are in need of insurance, they want you to think of them. I'm taking the same approach with what I call the 1-2-1 punch. BJ: Great analogy. Let's dig into your 1-2-1 approach, specifically in regards to your agent recruitment.
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Case Study: Showing Service Delivers Key Ingredient in Broker Success
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How REMAX Results Boosted Website Search Traffic by 25 Percent
RE/MAX Results is one of the crown jewels in the RE/MAX franchise group, with more 1100 agents across Minnesota and Wisconsin. RE/MAX Results is among the largest franchises RE/MAX has in the world. The company recently switched website vendors and launched a new custom site developed by TRIBUS. This represents the largest broker to deploy a custom TRIBUS website. Growth in Search Engine Traffic
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How One Brokerage Cured their Weak Conversion Rate (and Brought Their ROI Back to Life)
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Pull the plug or double down? Why one brokerage invested in new tech to get more value from their low-conversion paid leads
Stephens Real Estate describes themselves as a "traditional, full-service brokerage." And everything from their location — in the heartland of Lawrence, Kansas — to their business model does seem pretty conventional. But when new broker/owners Pat McCandless and Chris Earl stepped in to run the firm in 2013, they knew that continued success would require that they innovate and invest in technology for their agents and clients. Here's how they created an office technology culture that didn't interfere with the company's longstanding traditions. Q. You recently had to choose whether to invest more or pass on your primary online portal contract. What provoked this? Pat McCandless: We purchased the company in January 2013, and for the first year we really just focused on not interfering in any way that would derail their longstanding success.  We are one of the top companies in the area and our reputation is excellent. But we did realize our support systems were out of date; in order for our agents to maintain our standards of service, we had to update those support and tech systems. Q. What systems are you talking about, and how did you first learn that your systems were no longer efficient? Chris Earl: Two weeks before renewal of our contract with realtor.com®, our sales representative, Richard McDonald, came to explain changes to our existing offering. The program we had been using was being transitioned and we weren't able to renew the contract for our web leads in its current form. Surprisingly, Richard did not recommend we go forward with a different product. He had conducted an analysis of the response rate we were providing for leads, and it was less than ideal. Some leads were responded to quickly, others were not and some did not receive any response at all. Our conversion rate was at 3-4 percent, when it should have been 8, 9 or 10 percent.
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Client Engagement Leads to Early Buy-in
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BHHS Homesale Realty Hits Bullseye with Technology
Executive Summary Homesale Realty is a Berkshire Hathaway HomeServices franchise serving the markets of Northern Maryland and Central Pennsylvania. The company was ranked 24th in 2015 with 12,694 sides and $2.38 billion in volume. In 2016, they grew to 13,500 sides and $2.6 billion in volume. The company has over 27 offices and 1,200 sales associates. The WAV Group encountered Homesale through a blind assessment of the top 100 real estate firms that revealed an impressive technology offering. Homesale Realty has conquered comprehensive real estate technology integration, driving their increasing success. The company's growth is striking, given that they underwent a franchise brand shift from Prudential to Berkshire Hathaway. Such realignment typically causes significant website setbacks, but for Homesale the conversion has been well executed, and the company continues to experience online and sales growth. This demonstrates that companies can successfully transition franchises without taking a major business hit. The core of Homesale Realty's technology footprint is served by Delta Media Group. Delta Media Group provides their broker website, co-branded agent websites, direct feeds to syndication websites, intranet, and single sign-on to applications like DotLoop for transaction management. In addition, Delta Media Group delivers strategies for mobile, social media, and search marketing. The company operates this technology footprint on top of five disparate multiple listing services and their vendors are merging data to power all of the tools for the agents through one seamless platform. In this case study, we review the technology footprint of Homesale to illustrate how this broker is executing many of the most important online marketing trends today. Our methodology focused on interviews with the company's Director of IT, Sandra Trocccoli, and Chief Financial Officer, Rod Messick, as well as Delta Media Group Chief Executive Officer, Mike Minard. We found that there is a tight working relationship between the management of Homesale and Delta Media Group as exemplified by weekly management calls.
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Daniel Gale Sotheby’s International Turns Buyers Into an Asset
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How Automation Can Empower Your Brokerage's Marketing Department
This month, we've been taking a look at how marketing automation can benefit brokerages, such as driving agent adoption of other marketing tools your company provides. Today, we're going answer a question that many brokers, especially larger ones, ask about marketing automation. That is, if your brokerage already has a marketing or creative services department, is using an automation platform helpful or just redundant? To find out, let's turn to a real world example. Time Saved Means More Agents Served Berkshire Hathaway HomeServices Florida Network Realty has a robust creative services department, but until recently, they only were able to serve about 10 percent of their agents. That all changed In November, when the firm launched a new marketing automation platform. Since the debut of the Imprev-powered platform, all agents have to do is enter a property's details and photos into the MLS, as they normally would, and the platform automatically generates both digital and print marketing packages for that listing. Rather than making BHHS Florida Network Realty's Creative Services team redundant, Imprev's platform has freed them up to focus on important tasks that help all of their 320 agents. The platform automatically takes care of creating virtual tours, single property websites, newsletters, flyers, postcards, YouTube videos and more for every listing. Additionally, anytime a listing is updated in the MLS, that change is automatically reflected in the platform's marketing collateral, freeing the Creative Services team from the burden of endless revisions.
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Lean, Mean Brokerage Machine: Technology Empowers Firm to Operate with Zero Debt
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A High-Volume Brokerage on the Solution that Enriches Their Bottom Line
One of the principles of running a lean business is eliminating redundant processes, like duplicate data entry, and automating others in order to free your team from the grip of time-wasting tasks. Because brokers rely on dozens of elements--websites, accounting solutions, document and transaction management, and beyond--it can be difficult to untangle the knot of over-complicated data in order to streamline a business. That's why many enterprise-level brokers are increasingly turning to all-in-one solutions to handle the lion's share of their back office needs. Using one solution rather than several unrelated solutions means that data flows freely between components, eliminating mistakes and wasted time. Currently, there are only a few companies that offer all-in-one solutions. Today, we're evaluating one company that offers a full suite of solutions that encompasses accounting, a "front office" intranet, document and transaction management, brokerage and agent websites and more. We spoke with Teresa Powers, a long-time Lone Wolf Real Estate Technologies' Complete Enterprise Solution user, to hear about her brokerage's experience with the software. Teresa Powers is the Director of Operations for RE/MAX Professionals in Lakewood, Colorado. Her firm adopted Lone Wolf's accounting solution, brokerWOLF, in 2006 and added the company's front office platform, WOLFconnect, and document and transaction management solution, loadingDOCS, in 2012 and 2014, respectively. One reason Powers' brokerage repeatedly turned to Lone Wolf's solutions is because even though they're feature-dense, they're easily adaptable to her business's unique needs. "Any canned software program thinks that they know how you should run your business, but that isn't always true," Powers says. "We have our systems in place, and we're able to take Lone Wolf's software and make it work with how we like to run our businesses and how we like to function. That has always been very easy to do." For RE/MAX Professionals, that means handling the needs of a multi-office, high volume production company that serves 400 agents. "I've got files being processed at eight locations and so to have everything go into one system, pretty much 99 percent error-free, is huge for me," she says. "We close over 6,000 files a year and it just saves me so much time."
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RPR® Commercial Serves Multiple REALTOR® Specialties
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User Story: 9 Real Estate Pros Share How They Leverage Technology
"How are agents and brokers using technology to grow their business?" That's the question at the heart of series of case studies we launched last year. For the answer, we talked to agents and brokers who are in the trenches everyday, selling homes, to find out which tools bring them success. In the case studies below, we focus on a single individual or brokerage to discover how they implement a specific technology and how that solution helps their business. RPR Success Series This series focuses on Realtors Property Resource, a free benefit available to all NAR members. In "Mining for Gold," broker and RPR trainer Maya Paveza shares details on how to find the most useful data for your clients. Building Trust and Business with RPR® Achieving Success With RPR® Commercial Mining for Gold in Realtors Property Resource® VoicePad Rather than talking about online leads, as we often do, here we explained how one New York brokerage captures leads right at the curb. "It's the new point-of-sale," says Charles Hunt, General Manager at Hunt Real Estate in upstate New York. "Everybody for years has said that you've gotta have the best online presence.' Well, I think you just need the best lead capture tool for where people are."
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Case Study: Targeting Consumers Curbside Boosts Brokerage's Leads
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SEO and Marketing Tips From the Pros - Part 4
This is the final article in a series on the value of SEO (read Part 1, Part 2, and Part 3). Today, we're continuing the series with the second of three case studies that explores how top performing brokers leverage SEO for success in real estate. Justin Havre & AssociatesRE/MAX FirstCalgary, AB Justin Havre lead CIR Realty in performance for several years and was the first agent to ever reach the top award level at CIR Realty—an accomplishment that hadn't been achieved in the company's first 32 years. After reaching the top, Justin decided to move his team to work on a strong international brand, RE/MAX. Justin's team is made up of 17 agents. His recent awards include: #1 Team in CIR Realty for Production in 2013, 2012 & 2011 #2 in CIR Realty for Production in 2010 #1 in CIR Realty for Production in 2009 Member of the Calgary Real Estate Board's Million Dollar Club Cirrus Pinnacle Award Cirrus Elite Award Cirrus Circle Award Directors Platinum Award President's Platinum Award In 2013, Justin's business almost tripled in terms of transactions compared to 2012. This year they are on pace to double last year. Justin added, "My leads were actually a bit down this year, but I have been doing radio advertising, putting in guaranteed sale programs, widening the net and focusing on improving my conversion rate. It's working. I'm also working hard to balance my business more evenly for buyers and sellers. We are currently at 60% buyers/40% sellers, which is an improvement from previous years."
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SEO and Marketing Tips From the Pros - Part 3
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SEO and Marketing Tips From the Pros - Part 2
Last week, we posted the first article in a series on the value of SEO. Today, we're continuing the series with the first of three case studies that explores how top performing brokers leverage SEO for success in real estate. Success Leaves Clues I have always been a student of excellence. I watch successful people and notice what they do and what they don't do. I love to hang around people that perform at this level because they always have a great energy level and they are always looking for ways to improve. They are fun, charismatic and curious and, you may find this surprising, they are happy to share what they know. They don't worry that they are giving away the "secret sauce" because they realize execution is key and a head start in any business today is priceless. They also have committed to doing the things that made them successful every single day. They keep their foot on the gas and continue to innovate. I asked some of these "elite" real estate professionals to talk a bit about how they approach SEO and their overall marketing strategies and any tips they would be willing to share. I recommend you take a moment and visit each of their websites as well to see first hand what they do as success does leave clues! The Ashton Real Estate Group RE/MAX EliteTeam Lead: Gary AshtonNashville, TNhttp://www.nashvillesmls.com Realtors like Gary Ashton devote time, money, and energy to build their on- and offline brand every day. Gary Ashton is the founder and leader of The Ashton Real Estate Group and, as of 2012, is the Official Real Estate Agent of The Tennessee Titans. His team has been the #1 RE/MAX team in Tennessee for the last three years. They are #6 in the USA with RE/MAX in 2013 and #9 in the entire world.
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Case Study: Creating the Local Search Experience
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A Question of Value
I've become a fan of the new blog series "Is WebsiteBox Too Good to Be True?" over the past few weeks. In short Q&A-style posts, the real estate website provider tackles suspicion that their famous $99-for-life hook is, well, just too good to be true. It's a common doubt. After the company debuted at Inman NY 2013, we fielded multiple calls from agents and brokers asking that very question. What did we know about the company? they wondered. Is there a hidden catch? As we did then, we thought we'd find out for ourselves. So we turned to Alan Randel, a broker in Orlando, Florida to hear about his experience with WebsiteBox. One Broker's Story As the owner of AmeriTeam Realty, Randel manages over 250 agents. His company was one of the earliest adopters of the WebsiteBox platform, using it to create a better looking, more functional version of their existing website. Randel needed two things from a website provider. That it be 1) robust enough to meet a broker's needs, and 2) affordable enough for individual agents. "We're a transaction based company," Randel explains. "We charge agents a small flat transaction fee, so we have budget limitations on the tools we can provide for agents in our company website." AmeriTeam recommends WebsiteBox to its agents because of the solution's low cost and high value. "They are an example of a company that under prices and over delivers," he says. "They provide agents with an excellent product."
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Some Brokers Really Suck
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A Brokerage Can’t Do for You What You Can
Guest contributor Graham Wood of REALTOR®Mag says: By the end of his first year in real estate, Curt Whitesell quit his job. It wasn't because he didn't like being an agent or that he wasn't good at it. It was that the prevailing business model of real estate brokerages just didn't work for him. He needed to break off and become a broker himself — and build an office that runs things totally differently. "I truly believe that the broker-owner plays little, if any, role in the business success of an agent today," says Whitesell, who started his real estate career in 2007 at the age of 30, working as an agent for a brokerage in Indianapolis. "I bought into the old theory that brokers were a truly marketable brand." What he discovered was that the brokerage wasn't giving him the tools he really needed to succeed. "I listened to them tell me about all the great marketing initiatives, training, and tools available to agents that were going to help make my business a success," Whitesell says. "Frankly, it was all junk." The Web site he was supplied was difficult to use and inflexible, and the print marketing materials he was given were outdated and overpriced, he says. "No leads, no cool new tools — just an expensive cubicle in a big building," Whitesell laments. He decided to use his time at that firm more wisely: He started tuning out what the brokerage was telling him to do and went with his heart.
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Trend Spotting: How to Recognize Trends and Act
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125 downloads and counting...
Meet Laurie Curran We recently caught up with associate real estate broker Laurie Curran to talk to her about her local real estate market and her bustling business with Prudential Fox & Roach, REALTORS®. With more than 13 years in the business, she has seen the ups and downs in the market and helped countless buyers and sellers. When we say we caught up with Laurie, we're being serious. This real estate veteran is extremely busy helping clients navigate today's market. Covering the Greater Philadelphia area, on any given day you might find her doing a final walk through in Western Montgomery and showing property in North Chester. Helping buyers and sellers realize their dreams is what Laurie told us she loves most about her work. Whether it's helping first time home buyers purchase their very first home, or helping clients transition from their current home into a smaller one, she says it's gratifying to serve them. What's different about today's market Laurie told us is the pace at which things move. Buyers and sellers need to act fast to get the property they want. A delay in making a decision could mean they miss out. She's says she's seeing much more activity with multiple offers for the first time in many years. Part of what helps Laurie help her clients is being able to provide them with the latest real estate information. One of the ways she does this is by sharing her branded version of the Prudential, Fox & Roach, REALTORS® mobile app. Laurie says the app is "a great tool for people to become educated on the market as far as what's available, pricing, etc." According to Laurie today's buyers, especially "Gen-Yers" are "thirsty for information via technology."
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Monday Morning Mobile: There is no “i” in FRUSTRATED
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Journaling with Purpose
If you are looking for a resource to help inspire and motivate your agents to success in business, you may look into journaling and the coaching services of Frame of Mind Coaching.  Journaling can be an effective tool if used consistently and honestly.  If you are curious to know how this method of coaching is successful at uncovering and exposing harmful mind sets and professional roadblocks, Frame of Mind Coaching recorded their last teleseminar.  The teleseminar covered the following topics: The benefits of journaling The tactics of journaling How to overcome the "I don't know what to write about" problem How to journal for the purpose of releasing a blockage that is interfering with your progress How to journal for the purpose of accelerating growth and development How to journal as a means to improve your health and well being How to use the journaling process to affect a change in your relationships
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Give Buzz Another Look
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A Customer Service Confluence
There has been this weird confluence of customer service experiences for me over the last few days. It’s like a disturbance in the nexus of the customer service universe. I’m a big fan of great customer service. I love being on the receiving end of it, and I try to make premium customer service the primary focus of our real estate brokerage. There are several stories of customer service experiences strewn about this blog, from the great — the Broadmoor Hotel and a mattress store — to the not so swift horrific at Nationwide Vision. And then there was this…
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SureClose Wins Wright Kingdom's Vote
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Using Technology
The history of the Internet is a story of inverse proportion; as technology accelerates, the barriers to it—both monetary and technological—shrink. During one of my CRT presentations, I lead off by asking, “Who has been using email since 1971?” Only once has someone raised their hand. And while you may be wondering who would be naive enough to think that they could have been emailing since then, the lore of the Internet traces the first use of email back to the summer of 1971. So now, I ask you, "Why weren’t you using email back then, or even in 1991?" I lead off with that example because it clearly demonstrates what I’m discussing: technically, there was nothing to prevent people from sending email back in 1971. If you look at a timeline of the Internet, you can see that many of the services that we take for granted today and which we often perceive as only a couple of years old have actually been around for quite some time. Many times, a “new” technology merely refers to an old technology with a new label, a sign that it has reached the mainstream. But because technology takes some time to enter the mainstream, most people either aren’t aware of what’s possible or consider the cost too unreasonable.
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