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Learn How the Real Estate Industry Is Avoiding Economic Meltdown with the Broker Public Portal
Started by a group of MLS executives and brokers who were tired of handing away their value to third parties who took their listings and sold them back the leads generated from their own inventory, Broker Public Portal with Homesnap is the national consumer home search platform built from within the industry and governed by Fair Display Guidelines, which guarantee "your listing, your lead." Download the NWMLS Case Study NOW to learn more The industry-controlled portal – operating as Homesnap – has become our industry's greatest "overnight" success story. It has generated over one million free leads for REALTORS® across the country and is the number one rated real estate app in App Store.
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See the Real Estate Social Media Tool Contest Backed by Reality Capture
It's impossible to ignore. Today, people spend an average of 122 minutes each day viewing social media and real estate companies are taking notice. In fact, some companies are even creating their own platforms, designed for getting more use out of these social ones. Better Homes and Garden Real Estate (BHGRE) is one such company as they recently launched their own social tool that's integrated with their current intranet portal, "Greenhouse." It was a launch that featured a contest to encourage its use and offered a unique prize for creating unique content designed for making the most of the unique opportunities provided by social media.
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RPR Data Helps Kentucky Brokerage Conduct Real Estate 'Check-Ups'
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Premier Sotheby's International Realty Partners with RPR to 'Connect' with New Recruits
Even the biggest of brokerages can use a little help when it comes to onboarding and training new agents. The team at Premier Sotheby's International Realty recognizes that RPR provides unique services, dedicated support and a user-friendly interface. That's why the Naples-based firm, with more than 1,100 agents in West to Central Florida and North Carolina, is utilizing the analytics and custom-branded reporting tools they're able to tap through RPR to elevate their own brand.
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How Kyle Whissel became the #1 Team in San Diego
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How One Brokerage Gets More Listings and Referrals with Online Branding
Robert Slack, LLC uses branded property portal and retargeted ads to attract clients, recruit agents, and win listing presentations. In this interview, Robert Slack, Founder and CEO, and Dan Walters, Partner and COO, share their secrets to online marketing success.
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Magic Happens When Broker Culture Fits with Technology Offerings
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How One Real Estate Agency Is Increasing Engagements with Immersive Listings
It's an increasingly difficult task gaining client attention in today's digital landscape. Establishing differentiation with your brand and listings can now take place on many different levels. As a member of the Keller Williams Infinity Group, we at The Kite Team are always looking to find differentiation with innovative ways to improve our client's experience and create efficiencies for everyone throughout home search process. The real estate tech boom is changing the way we do businesses
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Mission Focused: Behind the Scenes of a Top Team
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The TRIBUS Case Study: RESO, Brokers and a Million New Voices
Membership among brokerages in the Real Estate Standards Organization – RESO – has exploded in recent years. With nearly 1 million agents now RESO members through their brokerages, we have a million new voices helping us further our mission to create and promote the adoption and utilization of standards that drive efficiency throughout the real estate industry. Recently, we collaborated with real estate brokerage technology provider and RESO member TRIBUS to better understand the practical value that standardized data can deliver to real estate brokerages. We also wanted dive deeper to understand better the vital role that broker technology partners perform in addressing many of the crucial challenges that brokerages face today. More importantly, we wanted to put a spotlight on our findings and share them broadly.
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Success Breeds Success: How One Leader Builds Up His Agents
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One Brokerage's Key to Success
Starting a real estate brokerage from scratch is no easy task--especially in one of Canada's biggest housing markets. It takes hard work, dedication, and resources. But that didn't stop Michelle Napieralski. As a Realtor in the Greater Toronto Area, Canada's largest metropolitan area, it didn't take long for Michelle's drive to kick in. She wanted more from the brokerage she was working at; she wanted to be able to grow as a team with her partner. So she and her partner started a brand-new brokerage—and before long, Manor Hill Realty was on its way.
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Staying Ahead of the Game with Comprehensive Market Research
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A Boutique Brokerage's High-Tech Secrets for Beating the Competition
"Small, but mighty," is how broker/owner Erica Ramus describes her firm, Ramus Realty Group. The numbers back up her claim: with just seven agents, this rural Pennsylvania brokerage closes over 200 transactions each year. Though their team is small, Ramus Realty Group's productivity dwarfs that of their larger competitors. So how do they do it? That's what we wanted to find out when we sat down with Erica during a recent webinar. Here's an in-depth look at what we learned: High Productivity Means High Expectations One key to Ramus Realty Group's success lies in their hiring philosophy: "I don't want people who don't want to work," says Erica. And work Erica's agents will. Ramus Realty Group only hires full-time agents and has a minimum production level of 24 sides per year that each agent must meet. The bottom third of her agents meet the goal of 24 sides, while the top third complete a whopping 60-70 transaction sides per year. When hiring new agents, Erica screens for a willingness to try new technologies and to follow their system. "We believe in slow to hire, quick to fire," she says. Even if someone says the right things, if they do not start using their processes and technology immediately, Erica is quick to let them go. "I want someone to fit with how we roll, and we're high tech," she says. Erica also considers the cost of someone who doesn't fit their culture. "She's costing you not just the systems and the tools that you're paying for, but she's costing morale. When people see that other people are not pulling their own weight in the company, or are not buying into what everyone else is doing, it hurts everybody." Smart Tech for a Small, Mighty Firm For agents that are willing to work hard, Erica offers plenty of support to help them meet their production goals. As an early adopter of technology and "a geek at heart," Erica began blogging and using ActiveRain shortly after her office opened in 2007. As a result of over a decade of blogging and promoting her firm's website, the site has excellent SEO, or "Google juice," as Erica puts it. Because the site brings in tons of organic leads by itself, Erica doesn't have to pay for leads. Her agents can cherry-pick the hottest leads and incubate the rest. Erica was also an early adopter of online forms. When zipForm debuted, Erica worked as an agent for another brokerage that, she says, "was still doing paper and carbon." She paid to use zipForm herself because "I knew that was the technology of the future." Technology like that, she says, makes her brokerage faster, better and stronger. Erica offers zipForm and DocuSign Transaction Rooms to create an online transaction that's not only more efficient, but also more transparent to the consumer. Her company prides itself on combining this technology with live guidance to clients about key elements of the documents they've been sent. For Ramus Realty Group, DocuSign makes it easier to close deals faster and give consumers full transparency on the steps needed to complete a transaction. "Paper and carbon and meeting someone in a coffee is great, but it's also great if my buyer is two towns away and they want to put an offer in immediately. If we can not only send it over through zipForm, but then have them DocuSign it, that's win-win." So what's on Ramus Realty Group's tech shortlist? According to Erica, it's: zipForm and DocuSign Access to the MLS Marketing tools for creating collateral like flyers and ads Trello for checklists; each listing has a Trello board RE Technology.com Two virtual assistants "[Agents] want to know that they bring the listing in, they bring the buyer in, and we're going to do the rest so that they can get in the car and go do the next deal," Erica says. Ensuring Agent Adoption Because she invests in so much technology, how does Erica ensure that her agents actually use it? "I think it depends on how important the program is to the broker. So, for example, zipForm and DocuSign -- to me, that's a drop-dead. They have to use it. If they're not using it, they're not going to be in the office." Erica is more lenient on other things, like their online lead generation program. She can see when agents are logging in to the system and collecting leads. When they don't, the system cuts them off from receiving more leads. If that behavior doesn’t change after training and coaching, the agent is let go. The key to agent adoption for Ramus Realty Group begins with agent recruiting. Erica doesn't recruit agents who show a reticence to using technology systems and processes. That's not just about efficiency, she says. It's about how today's consumer wants to do things. Selecting New Technology Erica has some advice for brokers who struggle with evaluating the myriad new technologies that debut every year--think about comfort. Are your agents comfortable enough with the technology to use it daily? The program they will actually use is the best. Also, consider if the technology solves all of your pain points. If not, look at others. As for Erica, she limits her experimentation to the types of technologies that will help her agents the most and that they are willing to use: CRM, marketing tools, lead gen and online transaction processing. The Pennsylvania Association of REALTORS® provides zipForm as part of her membership, so it doesn't cost extra to provide it to her agents. Looking Ahead to Tomorrow's Tech When it comes to the technology of the future, Erica is intrigued by the promise of the blockchain. But "not necessarily for real estate sales," she says. Rather, it's the title and mortgage side of blockchain that she thinks could speed up transactions dramatically. "It could make our closings much faster if we don't have to worry about all these title issues and verifications because blockchain has enabled every step of the process." Want to hear more of Erica's thoughts on leading a tech-driven brokerage? Watch our webinar for the full-length interview. To learn more about building a technology platform for your brokerage, download this FREE guide from DocuSign.    
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WATCH: How Newly Licensed Agents Get a Fast Start
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Bradley Real Estate Going after Listings with Effective eProspecting Campaign
Jason Lytz, Vice President at Bradley Real Estate, operates in Northern California, a market experiencing extremely tight inventory. He spent time with us to explain a new process their company is putting in place to engage potential home sellers. Jason explains Bradley's company-wide campaign to help their agents build relationships with potential sellers by arming them with detailed neighborhood data and teaching them ways to encourage homeowners to contact their agents if they are considering selling. Read the interview here:
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No. 1 Franchisee Aligns Agents with Top Resources
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Doubling Sales Volume Six Years in a Row -- By Following Up
From agent follow-up to leveraging the right tools, broker JP Piccinini, Founder and CEO of JP and Associates REALTORS, shares the secrets that have helped his firm double in size every year for six years. Check out the the interview below to learn more:
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How RE/MAX Integrity Overhauled Its Recruiting Success Rate
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"How about now?" Broker's quick thinking leads to listing
Questions about the accuracy of real estate information is every RPR user's dream. It gives REALTORS®, like Neal Oates, Jr., a chance to shine. Neal, an independent broker/owner in the competitive south Florida market, is "that guy" in real estate. Taking to data like a duck takes to water, he capitalizes on what many small brokerages do to remain competitive in the information age––using the most reliable, accurate and cost-efficient resources to propel his business in the direction he wants it to go, while positioning his brokerage, World Renowned Real Estate, against larger, and more leveraged, national franchises. "In real estate, there's always something new and shiny that we have to pay for," says Neal, "but then we forget about the foundational things and the value of accurate info."
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A Broker's Recruitment Success Story
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Case Study: Showing Service Delivers Key Ingredient in Broker Success
WAV Group has just published a case study examining specialized showing software. WAV Group works with real estate brokerages to assess back-end technology solutions. Real estate brokers have been working with specialized back-end showing software like Centralized Showing Service (CSS). This paper examines two very different customers of CSS.
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How REMAX Results Boosted Website Search Traffic by 25 Percent
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How One Brokerage Cured their Weak Conversion Rate (and Brought Their ROI Back to Life)
When Pat McCandless and Chris Earl bought Stephens Real Estate in 2013, they became the instant owners of one of the top firms in their area. They knew, however, that the company could perform better. "Our reputation is excellent," says Pat McCandless. "But we did realize our support systems were out of date. In order for our agents to maintain our standards of service, we had to update those support and tech systems." One major underperformer was their online lead generation effort. Their ROI was weak, with leads converting at just half the industry rate. Obviously, something was wrong—but what? McCandless and Earl had to dig in deep to find out.
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Pull the plug or double down? Why one brokerage invested in new tech to get more value from their low-conversion paid leads
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Client Engagement Leads to Early Buy-in
Glen Moss, a broker from Austin, Texas with more than a decade of success in the real estate industry, takes client engagement seriously. He believes securing an early buy-in from would-be homeowners gives them ownership of the process. And he uses the RPR app to do so. "As soon as my clients are in the car, I give one passenger my wifi enabled tablet and ask the other to use his or her smartphone," said Glen, who holds several leadership positions with the Austin Board of Realtors®. "One touch opens the wide world of RPR." Glen first directs his buyers to the app's map feature which is guided by the phone's GPS. He explains the color-coded icons ("for sale" or "recently sold," among others) and shows the client how to move the map around to reveal on-and-off market properties in surrounding areas. Frequently, a client will find a listing not included on their tour. Right there in the car, Glen will show his buyer how to pull up the property's characteristics, photos, taxes, history, and hundreds of other datasets. "They are simply amazed by what they see," he said.
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BHHS Homesale Realty Hits Bullseye with Technology
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Daniel Gale Sotheby’s International Turns Buyers Into an Asset
About the Firm When outlining broker excellence, it is always helpful to begin by painting a picture of the company that is executing an effective strategy. There are many dimensions to operating a successful brokerage. Daniel Gale Sotheby’s International real estate finds its success by serving consumers along the North Shore of Long Island from Manhasset to the North Fork where they operate 25 offices to support about 850 agents. Real Trends ranks the firm 59th in the nation across all brokerages for volume, and fourth in America among Sotheby’s franchises. They are among the first brokerage firms in the nation to develop buyer data as an asset. We met with their CTO, CIO and CMO to understand their buyer as an asset strategy. Pursuit of Buyer Data as an Asset We interviewed Susan Poli, Chief Information Officer for Daniel Gale Sotheby’s International Realty to learn about a new strategy that we are beginning to see brokers execute around making buyer data an asset of a brokerage. For Daniel Gale, data assets have long been understood in terms of listing data. “The management of a broker’s listing inventory continues to be a center of excellence for Daniel Gale,” says Poli. They have long understood the value of supply side management in real estate. Now they have branched out to improve the demand side of data asset management. They are moving beyond lead management into buyer asset management.
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How Automation Can Empower Your Brokerage's Marketing Department
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Lean, Mean Brokerage Machine: Technology Empowers Firm to Operate with Zero Debt
Cory Kammerdiener is a military veteran who applied the technical skills he honed as an Electronic Technician in the U.S. Navy to running a real estate brokerage with minimal overhead and no debt. He accomplishes this by operating his company, NewHomePrograms.com, virtually. The firm has 55 agents and eight brokers in six major cities across Texas and Florida. Rather than leasing physical offices and hiring staff in each of those places, Kammerdiener leans on technology to close transactions, engage his agents, and bring in new business. "If you look at any other real estate company that has offices in as many cities as we do, they probably have a broker, an office manager and someone answering the phones," says Kammerdiener. "But I'm pretty much a one-man operation. I'm the accountant and lead coordinator. I do payroll and transaction management. I'm literally filling in for probably 10 different people that a typical real estate company has to hire. I can do it all because of the software I use." Kammerdiener uses four programs, all integrated with each other, from Lone Wolf Real Estate Technologies to achieve this: brokerWOLF, for accounting needs like managing commission structures, tracking expenses and listing inventory, and real-time reporting. WOLFconnect, a virtual front office management system that helps agents working remotely stay connected to the brokerage. loadingDOCS, a document and transaction management platform. globalWOLF, a website solution that automatically syncs online leads to WOLFconnect's built-in CRM. "We first built the company with the idea that brokerWOLF and WOLFconnect were going to be the foundation," Kammerdiener says. "We wanted to be able to grow not only in our city, but in other cities, as well. Lone Wolf allows me to expand our operations without having to hire a bunch of employees."
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A High-Volume Brokerage on the Solution that Enriches Their Bottom Line
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RPR® Commercial Serves Multiple REALTOR® Specialties
Word about RPR®'s commercial platform is popping up across the nation and, sometimes, in surprising ways. In the apex of a finance course at REALTOR® University's Master of Real Estate program, Adrienne "Abe" Wagner needed to identify, analyze and then bring to market a commercial property in order to pass the class. "I'd been using RPR for my business for a long time, but only for my specialty, which is residential," said Abe, an associate broker with Berkshire Hathaway HomeServices, Donegal, PA (pop. 165). "We don't have city sewer on our main road, so our commercial properties are very limited. So I knew this assignment was going to be a challenge." Never one to back away, Abe, who holds a Bachelor of Science in Economics, a Master's in Real Estate, and a robust line up of real estate related certifications, set out to become an expert in RPR Commercial. "'Know what you don't know' is common parlance among commercial REALTORS®," she said, "so learning to use the tools provided by RPR Commercial gave me everything I needed to generate an amazing array of reports on my income producing property. I couldn't believe the wealth of information and tools provided on the site." Increasingly, rural-centric agents like Abe are turning to RPR to identify marketplace opportunities for business owners, property managers and developers intent on moving into their areas.
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User Story: 9 Real Estate Pros Share How They Leverage Technology
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Case Study: Targeting Consumers Curbside Boosts Brokerage's Leads
We talk a lot about online leads and the technology used to capture them--everything from broker websites, search portals, email newsletters, and beyond. Today, we're going to switch gears and look at how one brokerage automates their main phone numbers to capture leads at the moment of peak interest--right at the curb. "It's the new point-of-sale," says Charles Hunt, General Manager at Hunt Real Estate in upstate New York. "Everybody for years has said that you've gotta have the best online presence.' Well, I think you just need the best lead capture tool for where people are." Capturing Leads Right at the Curb Hunt Real Estate has boosted their lead conversion rates by eliminating agent and broker phone numbers from all their yard signs. Instead, the firm's signs now offer only a single automated number provided by VoicePad—no small undertaking for a firm with 38 offices and over 1,000 salespeople. This automation is an important factor in Hunt's lead conversion success. A recent study has shown that only 48% of leads are responded to and, of those, the average response time is over 15 hours. By tying their yard sign number with VoicePad's Interactive Voice and Text information system, Hunt gives their leads an instant response and even the option to connect directly to the listing agent to schedule a showing. Consumers at the curb can either call to hear an automated audio recording with property details, or request a text message to receive a text with more information and a link to Hunt's GPS mobile site (also provided by VoicePad).
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SEO and Marketing Tips From the Pros - Part 4
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SEO and Marketing Tips From the Pros - Part 3
This is the third article in a series on the value of SEO (read Part 1 and Part 2). Today, we're continuing the series with the second of three case studies that explores how top performing brokers leverage SEO for success in real estate. LIV Real Estate Sheldon Johnston – Broker/OwnerSara Mac Lennan – Director of MarketingEdmonton, ABhttp://www.edmontonrealestate.prohttp://www.livrealestate.ca This Edmonton, Alberta company was founded in 1975 by Ken Johnston as a small family owned and operated real estate firm. By 1985, the brokerage had grown to become one of the largest independent real estate brokerages in Edmonton. In 1993, headed by Ken's son Sheldon Johnston, the firm joined an international franchise, a relationship that lasted nearly 20 years. In 2005, Sara MacLennan joined the team to establish the brokerage's online marketing and is now the firm's marketing director. In 2012, the franchised brand was no longer a good fit for the personality of the brokerage. So Sheldon and Sara repositioned the firm, developed its brand strategy, and created its new identity: Liv Real Estate. People Are The Brand Sheldon and Sara love living in Edmonton and feel one of the reasons Liv Real Estate is so successful is because they truly embrace the great changes they see in their city. They feel that energy and spirit is very similar to their company. Sara explained, "The way I see it, every person in our company is an extension of our brand. We recruit agents that share the same values and come to work with the same energy and enthusiasm that Sheldon and I have. It's contagious." When I visited the Liv Real Estate website, I actually commented to Sara on their agents and the fact that the team looks so energized and happy. You can definitely feel the vibe on their website, which is a great marketing tool.
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SEO and Marketing Tips From the Pros - Part 2
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Case Study: Creating the Local Search Experience
Most people searching online are looking for something local. They're searching for real estate or restaurants or parks in a very specific geographical region. A smart broker will be aware of this and will respond with appropriate online marketing strategies. But how do you create the local search experience? One of our local brokers is doing it right. Century 21 Hometown Realty ("C21 Hometown") is a leading broker in San Luis Obispo County, with a presence in Ventura County and Southern California as well. They use technology wisely – for consumers, their brokerage, and agents. They've created community pages to satisfy their customers' desire for the local search experience. Here's a peek at one of their community pages. Since this image is pretty small, you may just want to check it out here. So, what's on this community page? Copy. At least 300 words describing the area and detailing any factors that might influence the local real estate market. Graphics. People love visuals. Using a graph or chart to depict real estate trends is a great way to capture your visitors' attention. Photos of the area are also nice – just be sure they look professional. A custom search. A button that leads them to a custom search for that specific city, zip code, or neighborhood is a MUST.
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A Question of Value
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Some Brokers Really Suck
WAV Group is blessed to work with some excellent brokers. We have never worked for an agent unless it was through their broker. Regardless, we try to keep the agent in clear perspective because agent retention and recruiting are the mantra of the best brokerages in America. Yesterday, I ran across the path of a brokerage that really sucks. Here is the story. A young family with three children struggled with a stay at home mom who nurtured each babe through adolescence and into first grade. The mother was raised a dancer and supplemented her sanity and the family income by teaching dance classes at night. This is how we met. When her youngest child entered school, she added more part time jobs to help the family. Eventually she found her way to becoming a real estate agent. Still in her first year, she worked as a buyer's agent in six transactions, procured two listings and sold one. Clearly this gal has skills. We were sitting together last night when a tweet popped up on both of our phones from Point2, something about a sale on leads. We both chuckled at the irony of following the same company on Twitter, but she asked me about leads and Point2. I retorted with questions about how she generates leads today, how many leads her current listing is pulling in per month, and how she follows up on leads. To my surprise, she said that she did not get any leads. Since I am a "fixer," she and I set out to see what was broken. We checked online and saw her listings syndicated everywhere. I suggested some improvements to her profile and told her how to modify the description text on portals to generate more calls and clicks. Then we tested the lead routing solution from her broker. I inquired about her listing and we watched her phone for the lead to come in.
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A Brokerage Can’t Do for You What You Can
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Trend Spotting: How to Recognize Trends and Act
Do you ever feel behind the eight ball when it comes to figuring out changes in the market? For example, you hear of a sales associate who is killing it in the REO market when you just realized that it was a niche you should pursue? Most of the time, if you're reading about trends in the newspaper, you've already missed your chance to be an early adopter. But, if you know what to look for in the market, you will see the signs for an emerging trend. Leo Pareja, a team leader with Keller Williams Realty in Reston, Va., is a master of knowing what to look for when spotting new trends in the market. Pareja got wind of the market shift a couple of years ago before it even occurred and pared down his team from 18 people to 10 people in anticipation of the slow market. He started personally investing in several rental properties well before prices started heading upwards. "I bought as many as I could. The last four years were your best buying opportunity in years," he says. In the past several years, Pareja has focused on REO and short sale properties, but now shifting his business to the future—traditional sales. How is he able to spot trends and act? Here are his secrets: 1. Watch business trends. "I read a ton—macro and micro economics, indicators, trends. I also mastermind with business owners outside of my industry," says Pareja. In fact, he noticed a trend with some business owners that it was getting hard to find good talent. "That's a good indicator that real estate will get better in the next few years." Pareja reads the Washington Business Journal, and The Wall Street Journal, and he uses the Flipboard newsreader app, which allows him to pick different feeds of news to read. "I get a lot of trends through social media. I read the posts by other professionals."
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125 downloads and counting...
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Monday Morning Mobile: There is no “i” in FRUSTRATED
As we all know, technology giant Apple recently released the new iPhone 5 which hit stores a little over a week ago. Now, I don't necessarily consider myself an "Apple guy"--although I do love both my iPhone and my iPad and have learned to look past their limitations--but have to admit I was disappointed by the release of the iPhone 5. I feel it lacked the "wow factor" I have come to expect from Apple product releases. That being the case, the following is a personal account of a five day period starting Monday, September 24th and ending Friday, September 28th. Feeling unexcited about the release of the iPhone 5 and its lack of new features, most notably NFC (near field communication) technology, I began researching other devices on the market. I had seen a number of commercials over the weekend for the Samsung Galaxy S-III. The ads highlighted many of the features missing on the iPhone, which were--conveniently--present in the Samsung device. I was impressed. The more I read about the S-III, the more intriguing it became to me not only for the mobile features, but for its presentation capabilities. I finally convinced myself that I owed no loyalty to Apple or its iPhone. I deserve to have the best technology on the market today and shouldn't limit myself to just Apple products if the S-III can give me all the iPhone can and more. Monday night, I waltzed into the Verizon store and used my upgrade to purchase the Samsung Galaxy S-III. I took it home and began to experience firsthand all the features it had to offer.
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Journaling with Purpose
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Give Buzz Another Look
Twitter and blogs have their own online magic. Tweets are perfect for sending out short bite size messages, but they aren't ideal for engaing in a conversation. Blogs are far more effective in getting a thread online and drawing in comments and conversations. But they are more laborious to post, and writers often feel pressure to fine tune and make sure the post is the best reflection of them.  Is there something in between?  Yes!  Matt Cutts, Google's SEO guru, keeps his reader up to date with his latest technology recommendations; recently he wrote about Google's Buzz. This could very well be the tool the real estate community has been waiting for.  To give a quick snapshot of this emerging social media platform, Google Buzz allows Google users to publish their ideas to the world or just to a few of their closest friends or favored business contacts. This platform is integrated into the user's gmail account; comments get sent right to the inbox so it's easy to keep the conversation going. Users can post pictures to enhance their posts, and it can import information from their Twitter, Picasa, Flickr, and Google Reader accounts. Buzz is available on mobile devices, to keep the conversation alive, with real time updates to the conversation. See a screen shot of Google Buzz to the right. Matt Cutts certainly favors this Google product, and wrote an insightful blog.  To read his thoughts, continue....
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A Customer Service Confluence
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SureClose Wins Wright Kingdom's Vote
Wright Kingdom Real Estate recently deployed SureClose® within their company, and they have already begun to enjoy the benefits of their decision. Lew Kingdom, managing broker of the firm, spent time researching various transaction management software, available to real estate professionals.  Lew Kingdom choose SureClose for his firm and then recorded a video to spread the word about why SureClose worked for him. He explains the process he went through to decide on SureClose, and the specific technical needs SureClose meets. Continue to view the video...
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Using Technology
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