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How Kyle Whissel became the #1 Team in San Diego
Kyle Whissel, with The Whissel Realty Group, is doing something right. Actually, he's doing a lot of things right. His business, The Whissel Realty Group, has been ranked the #1 team in San Diego and #76 team in the country! So what is the secret sauce behind this success? Step 1: invest in real estate technology that functions as a partner in your success. For Kyle Whissel, BoomTown is the only choice. "We initially got BoomTown in 2012. That first year that we implemented BoomTown, we went from 82 to 242 transactions... so that was a huge quantum leap for us!" A System that's Scalable The most successful businesses are built from a model that is (A) repeatable and (B) scalable. When Kyle's team began to see more and more listings, they knew that they had to take advantage of those listings to generate leads. But without a technology system in place that could support the level of transactions they were hoping to reach, they were leaving money on the table. "We needed to leverage those listings to get more leads. And then when we had more leads, we needed more people. The system we were on previously was not built to scale that up… so we went to BoomTown." With BoomTown, Whissel Realty Group was able to: Manage a large database of leads Generate a healthy pipeline of new leads Manage follow-up and long-term lead nurture Hold agents accountable and track performance "When you take a business that's on the right track, but when you actually implement systems in place that help you manage all of that, that's what takes you to the next level." The Best of the Best in Technology Think about your favorite car. Or the toothpaste brand you use. Those names (Mercedes, Ford, Crest, Colgate), they evoke a sense of familiarity and trust because they've been around for decades. BoomTown has been powering real estate professionals for over 10 years. With its beginnings in the Great Recession in 2008, BoomTown's technology and people have proven that they can adapt, grow, and continue to drive success for real estate teams. (And we're not slowing down!) For Kyle, it's all about working with a leader in technology. He doesn't have time for a platform that is playing "catch up" and working out the kinks. He trusts the company that powers 40% of the REAL Trends top 250 teams. "You can't catch up to what BoomTown has done in 10+ years. They are innovating at a really fast pace at BoomTown and you don't want to get left in the dust with something that's behind the times, because it's probably never going to catch up." Let's Talk Dollars and Sense Kyle Whissel is great at selling real estate. And he's even better at running a business. He knows that if you want to run a business that is scalable, efficient, and built for long-term success, you need to invest in the right infrastructure and processes. Sometimes that means not cutting corners and using the best possible technology available. "The saying holds true… you get what you pay for. You can get produce from a 99¢ store, but do you?" He compares it to when his team works with a FSBO. They let the seller know that the reason they should work with the Whissel Realty Group is that they're going to put the most money possible in your pocket. It takes more of an investment up front, but at the end of the day what matters is the "money in the pocket" AKA the ROI. Choosing the Right CRM So what should you consider when investing in a real estate technology partner? Your CRM should do the following: Hold Agents Accountable: For brokers, the accountability tools in a CRM can be invaluable. Track agent performance by making sure they're staying on top of lead follow-up and prospecting. Capture More Opportunities: With an organized database of leads (tags and segments), it is easier to keep track of where your leads are in the pipeline. Agents are alerted when follow-ups are needed, so no lead gets left behind. Generate More Leads: With a team of expert digital marketers, your brand is highlighted in the best quality advertisements on Google and Facebook, generating high-quality leads. Reduce Busy Work: One of the most important benefits of a CRM is that it can automate busy work, like emailing and texting new prospects. This frees up time for agents to expand their sphere, spend more quality time with clients, or even just take a vacation. Be Smarter with Prospecting: At BoomTown, we like to encourage "Smart Prospecting." This means organizing your lead database into workable lists. You're not just blindly scrolling through a Rolodex of numbers; you're working with targeted leads and you know what they want. Sync with Other Tools: There is no "one size fits all" tool in real estate. The best CRM will offer different packages that can better fit your needs, but even then, there are other tools outside of the CRM that you'll likely still want to use. This is why it's important to have a CRM that integrates with other technology. BoomTown seamlessly integrates with companies like dotloop (transaction management software). Improve Agent Experience: At the end of the day, real estate is all about providing an excellent customer experience. A good CRM will assist agents in providing this experience, but will go even further and improve the agent experience as well. A CRM should be intuitive, easy and enjoyable to use. And the provider should include excellent training as well as customer support. To view the original article, visit the BoomTown blog.
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How One Brokerage Gets More Listings and Referrals with Online Branding
Robert Slack, LLC uses branded property portal and retargeted ads to attract clients, recruit agents, and win listing presentations. In this interview, they share their secrets to online marketing success.
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Magic Happens When Broker Culture Fits with Technology Offerings
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How One Real Estate Agency Is Increasing Engagements with Immersive Listings
It's an increasingly difficult task gaining client attention in today's digital landscape. Establishing differentiation with your brand and listings can now take place on many different levels. As a member of the Keller Williams Infinity Group, we at The Kite Team are always looking to find differentiation with innovative ways to improve our client's experience and create efficiencies for everyone throughout home search process. The real estate tech boom is changing the way we do businesses
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Mission Focused: Behind the Scenes of a Top Team
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The TRIBUS Case Study: RESO, Brokers and a Million New Voices
Membership among brokerages in the Real Estate Standards Organization – RESO – has exploded in recent years. With nearly 1 million agents now RESO members through their brokerages, we have a million new voices helping us further our mission to create and promote the adoption and utilization of standards that drive efficiency throughout the real estate industry. Recently, we collaborated with real estate brokerage technology provider and RESO member TRIBUS to better understand the practical value that standardized data can deliver to real estate brokerages. We also wanted dive deeper to understand better the vital role that broker technology partners perform in addressing many of the crucial challenges that brokerages face today. More importantly, we wanted to put a spotlight on our findings and share them broadly.
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Success Breeds Success: How One Leader Builds Up His Agents
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One Brokerage's Key to Success
Starting a real estate brokerage from scratch is no easy task--especially in one of Canada's biggest housing markets. It takes hard work, dedication, and resources. But that didn't stop Michelle Napieralski. As a Realtor in the Greater Toronto Area, Canada's largest metropolitan area, it didn't take long for Michelle's drive to kick in. She wanted more from the brokerage she was working at; she wanted to be able to grow as a team with her partner. So she and her partner started a brand-new brokerage—and before long, Manor Hill Realty was on its way.
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Staying Ahead of the Game with Comprehensive Market Research
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A Boutique Brokerage's High-Tech Secrets for Beating the Competition
"Small, but mighty," is how broker/owner Erica Ramus describes her firm, Ramus Realty Group. The numbers back up her claim: with just seven agents, this rural Pennsylvania brokerage closes over 200 transactions each year. Though their team is small, Ramus Realty Group's productivity dwarfs that of their larger competitors. So how do they do it? That's what we wanted to find out when we sat down with Erica during a recent webinar. Here's an in-depth look at what we learned: High Productivity Means High Expectations One key to Ramus Realty Group's success lies in their hiring philosophy: "I don't want people who don't want to work," says Erica. And work Erica's agents will. Ramus Realty Group only hires full-time agents and has a minimum production level of 24 sides per year that each agent must meet. The bottom third of her agents meet the goal of 24 sides, while the top third complete a whopping 60-70 transaction sides per year. When hiring new agents, Erica screens for a willingness to try new technologies and to follow their system. "We believe in slow to hire, quick to fire," she says. Even if someone says the right things, if they do not start using their processes and technology immediately, Erica is quick to let them go. "I want someone to fit with how we roll, and we're high tech," she says. Erica also considers the cost of someone who doesn't fit their culture. "She's costing you not just the systems and the tools that you're paying for, but she's costing morale. When people see that other people are not pulling their own weight in the company, or are not buying into what everyone else is doing, it hurts everybody." Smart Tech for a Small, Mighty Firm For agents that are willing to work hard, Erica offers plenty of support to help them meet their production goals. As an early adopter of technology and "a geek at heart," Erica began blogging and using ActiveRain shortly after her office opened in 2007. As a result of over a decade of blogging and promoting her firm's website, the site has excellent SEO, or "Google juice," as Erica puts it. Because the site brings in tons of organic leads by itself, Erica doesn't have to pay for leads. Her agents can cherry-pick the hottest leads and incubate the rest. Erica was also an early adopter of online forms. When zipForm debuted, Erica worked as an agent for another brokerage that, she says, "was still doing paper and carbon." She paid to use zipForm herself because "I knew that was the technology of the future." Technology like that, she says, makes her brokerage faster, better and stronger. Erica offers zipForm and DocuSign Transaction Rooms to create an online transaction that's not only more efficient, but also more transparent to the consumer. Her company prides itself on combining this technology with live guidance to clients about key elements of the documents they've been sent. For Ramus Realty Group, DocuSign makes it easier to close deals faster and give consumers full transparency on the steps needed to complete a transaction. "Paper and carbon and meeting someone in a coffee is great, but it's also great if my buyer is two towns away and they want to put an offer in immediately. If we can not only send it over through zipForm, but then have them DocuSign it, that's win-win." So what's on Ramus Realty Group's tech shortlist? According to Erica, it's: zipForm and DocuSign Access to the MLS Marketing tools for creating collateral like flyers and ads Trello for checklists; each listing has a Trello board RE Technology.com Two virtual assistants "[Agents] want to know that they bring the listing in, they bring the buyer in, and we're going to do the rest so that they can get in the car and go do the next deal," Erica says. Ensuring Agent Adoption Because she invests in so much technology, how does Erica ensure that her agents actually use it? "I think it depends on how important the program is to the broker. So, for example, zipForm and DocuSign -- to me, that's a drop-dead. They have to use it. If they're not using it, they're not going to be in the office." Erica is more lenient on other things, like their online lead generation program. She can see when agents are logging in to the system and collecting leads. When they don't, the system cuts them off from receiving more leads. If that behavior doesn’t change after training and coaching, the agent is let go. The key to agent adoption for Ramus Realty Group begins with agent recruiting. Erica doesn't recruit agents who show a reticence to using technology systems and processes. That's not just about efficiency, she says. It's about how today's consumer wants to do things. Selecting New Technology Erica has some advice for brokers who struggle with evaluating the myriad new technologies that debut every year--think about comfort. Are your agents comfortable enough with the technology to use it daily? The program they will actually use is the best. Also, consider if the technology solves all of your pain points. If not, look at others. As for Erica, she limits her experimentation to the types of technologies that will help her agents the most and that they are willing to use: CRM, marketing tools, lead gen and online transaction processing. The Pennsylvania Association of REALTORS® provides zipForm as part of her membership, so it doesn't cost extra to provide it to her agents. Looking Ahead to Tomorrow's Tech When it comes to the technology of the future, Erica is intrigued by the promise of the blockchain. But "not necessarily for real estate sales," she says. Rather, it's the title and mortgage side of blockchain that she thinks could speed up transactions dramatically. "It could make our closings much faster if we don't have to worry about all these title issues and verifications because blockchain has enabled every step of the process." Want to hear more of Erica's thoughts on leading a tech-driven brokerage? Watch our webinar for the full-length interview. To learn more about building a technology platform for your brokerage, download this FREE guide from DocuSign.    
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WATCH: How Newly Licensed Agents Get a Fast Start
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Bradley Real Estate Going after Listings with Effective eProspecting Campaign
Jason Lytz, Vice President at Bradley Real Estate, operates in Northern California, a market experiencing extremely tight inventory. He spent time with us to explain a new process their company is putting in place to engage potential home sellers. Jason explains Bradley's company-wide campaign to help their agents build relationships with potential sellers by arming them with detailed neighborhood data and teaching them ways to encourage homeowners to contact their agents if they are considering selling. Read the interview here:
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No. 1 Franchisee Aligns Agents with Top Resources
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Doubling Sales Volume Six Years in a Row -- By Following Up
From agent follow-up to leveraging the right tools, broker JP Piccinini, Founder and CEO of JP and Associates REALTORS, shares the secrets that have helped his firm double in size every year for six years. Check out the the interview below to learn more:
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How RE/MAX Integrity Overhauled Its Recruiting Success Rate
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"How about now?" Broker's quick thinking leads to listing
Questions about the accuracy of real estate information is every RPR user's dream. It gives REALTORS®, like Neal Oates, Jr., a chance to shine. Neal, an independent broker/owner in the competitive south Florida market, is "that guy" in real estate. Taking to data like a duck takes to water, he capitalizes on what many small brokerages do to remain competitive in the information age––using the most reliable, accurate and cost-efficient resources to propel his business in the direction he wants it to go, while positioning his brokerage, World Renowned Real Estate, against larger, and more leveraged, national franchises. "In real estate, there's always something new and shiny that we have to pay for," says Neal, "but then we forget about the foundational things and the value of accurate info."
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A Broker's Recruitment Success Story
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Case Study: Showing Service Delivers Key Ingredient in Broker Success
WAV Group has just published a case study examining specialized showing software. WAV Group works with real estate brokerages to assess back-end technology solutions. Real estate brokers have been working with specialized back-end showing software like Centralized Showing Service (CSS). This paper examines two very different customers of CSS.
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How REMAX Results Boosted Website Search Traffic by 25 Percent
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How One Brokerage Cured their Weak Conversion Rate (and Brought Their ROI Back to Life)
When Pat McCandless and Chris Earl bought Stephens Real Estate in 2013, they became the instant owners of one of the top firms in their area. They knew, however, that the company could perform better. "Our reputation is excellent," says Pat McCandless. "But we did realize our support systems were out of date. In order for our agents to maintain our standards of service, we had to update those support and tech systems." One major underperformer was their online lead generation effort. Their ROI was weak, with leads converting at just half the industry rate. Obviously, something was wrong—but what? McCandless and Earl had to dig in deep to find out.
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Pull the plug or double down? Why one brokerage invested in new tech to get more value from their low-conversion paid leads
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Client Engagement Leads to Early Buy-in
Glen Moss, a broker from Austin, Texas with more than a decade of success in the real estate industry, takes client engagement seriously. He believes securing an early buy-in from would-be homeowners gives them ownership of the process. And he uses the RPR app to do so. "As soon as my clients are in the car, I give one passenger my wifi enabled tablet and ask the other to use his or her smartphone," said Glen, who holds several leadership positions with the Austin Board of Realtors®. "One touch opens the wide world of RPR." Glen first directs his buyers to the app's map feature which is guided by the phone's GPS. He explains the color-coded icons ("for sale" or "recently sold," among others) and shows the client how to move the map around to reveal on-and-off market properties in surrounding areas. Frequently, a client will find a listing not included on their tour. Right there in the car, Glen will show his buyer how to pull up the property's characteristics, photos, taxes, history, and hundreds of other datasets. "They are simply amazed by what they see," he said.
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BHHS Homesale Realty Hits Bullseye with Technology
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Daniel Gale Sotheby’s International Turns Buyers Into an Asset
About the Firm When outlining broker excellence, it is always helpful to begin by painting a picture of the company that is executing an effective strategy. There are many dimensions to operating a successful brokerage. Daniel Gale Sotheby’s International real estate finds its success by serving consumers along the North Shore of Long Island from Manhasset to the North Fork where they operate 25 offices to support about 850 agents. Real Trends ranks the firm 59th in the nation across all brokerages for volume, and fourth in America among Sotheby’s franchises. They are among the first brokerage firms in the nation to develop buyer data as an asset. We met with their CTO, CIO and CMO to understand their buyer as an asset strategy. Pursuit of Buyer Data as an Asset We interviewed Susan Poli, Chief Information Officer for Daniel Gale Sotheby’s International Realty to learn about a new strategy that we are beginning to see brokers execute around making buyer data an asset of a brokerage. For Daniel Gale, data assets have long been understood in terms of listing data. “The management of a broker’s listing inventory continues to be a center of excellence for Daniel Gale,” says Poli. They have long understood the value of supply side management in real estate. Now they have branched out to improve the demand side of data asset management. They are moving beyond lead management into buyer asset management.
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[VIDEO] Marketing Excellence through Automation
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How Automation Can Empower Your Brokerage's Marketing Department
This month, we've been taking a look at how marketing automation can benefit brokerages, such as driving agent adoption of other marketing tools your company provides. Today, we're going answer a question that many brokers, especially larger ones, ask about marketing automation. That is, if your brokerage already has a marketing or creative services department, is using an automation platform helpful or just redundant? To find out, let's turn to a real world example. Time Saved Means More Agents Served Berkshire Hathaway HomeServices Florida Network Realty has a robust creative services department, but until recently, they only were able to serve about 10 percent of their agents. That all changed In November, when the firm launched a new marketing automation platform. Since the debut of the Imprev-powered platform, all agents have to do is enter a property's details and photos into the MLS, as they normally would, and the platform automatically generates both digital and print marketing packages for that listing. Rather than making BHHS Florida Network Realty's Creative Services team redundant, Imprev's platform has freed them up to focus on important tasks that help all of their 320 agents. The platform automatically takes care of creating virtual tours, single property websites, newsletters, flyers, postcards, YouTube videos and more for every listing. Additionally, anytime a listing is updated in the MLS, that change is automatically reflected in the platform's marketing collateral, freeing the Creative Services team from the burden of endless revisions.
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Lean, Mean Brokerage Machine: Technology Empowers Firm to Operate with Zero Debt
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A High-Volume Brokerage on the Solution that Enriches Their Bottom Line
One of the principles of running a lean business is eliminating redundant processes, like duplicate data entry, and automating others in order to free your team from the grip of time-wasting tasks. Because brokers rely on dozens of elements--websites, accounting solutions, document and transaction management, and beyond--it can be difficult to untangle the knot of over-complicated data in order to streamline a business. That's why many enterprise-level brokers are increasingly turning to all-in-one solutions to handle the lion's share of their back office needs. Using one solution rather than several unrelated solutions means that data flows freely between components, eliminating mistakes and wasted time. Currently, there are only a few companies that offer all-in-one solutions. Today, we're evaluating one company that offers a full suite of solutions that encompasses accounting, a "front office" intranet, document and transaction management, brokerage and agent websites and more. We spoke with Teresa Powers, a long-time Lone Wolf Real Estate Technologies' Complete Enterprise Solution user, to hear about her brokerage's experience with the software. Teresa Powers is the Director of Operations for RE/MAX Professionals in Lakewood, Colorado. Her firm adopted Lone Wolf's accounting solution, brokerWOLF, in 2006 and added the company's front office platform, WOLFconnect, and document and transaction management solution, loadingDOCS, in 2012 and 2014, respectively. One reason Powers' brokerage repeatedly turned to Lone Wolf's solutions is because even though they're feature-dense, they're easily adaptable to her business's unique needs. "Any canned software program thinks that they know how you should run your business, but that isn't always true," Powers says. "We have our systems in place, and we're able to take Lone Wolf's software and make it work with how we like to run our businesses and how we like to function. That has always been very easy to do." For RE/MAX Professionals, that means handling the needs of a multi-office, high volume production company that serves 400 agents. "I've got files being processed at eight locations and so to have everything go into one system, pretty much 99 percent error-free, is huge for me," she says. "We close over 6,000 files a year and it just saves me so much time."
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RPR® Commercial Serves Multiple REALTOR® Specialties
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User Story: 9 Real Estate Pros Share How They Leverage Technology
"How are agents and brokers using technology to grow their business?" That's the question at the heart of series of case studies we launched last year. For the answer, we talked to agents and brokers who are in the trenches everyday, selling homes, to find out which tools bring them success. In the case studies below, we focus on a single individual or brokerage to discover how they implement a specific technology and how that solution helps their business. RPR Success Series This series focuses on Realtors Property Resource, a free benefit available to all NAR members. In "Mining for Gold," broker and RPR trainer Maya Paveza shares details on how to find the most useful data for your clients. Building Trust and Business with RPR® Achieving Success With RPR® Commercial Mining for Gold in Realtors Property Resource® VoicePad Rather than talking about online leads, as we often do, here we explained how one New York brokerage captures leads right at the curb. "It's the new point-of-sale," says Charles Hunt, General Manager at Hunt Real Estate in upstate New York. "Everybody for years has said that you've gotta have the best online presence.' Well, I think you just need the best lead capture tool for where people are."
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Case Study: Targeting Consumers Curbside Boosts Brokerage's Leads
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SEO and Marketing Tips From the Pros - Part 4
This is the final article in a series on the value of SEO (read Part 1, Part 2, and Part 3). Today, we're continuing the series with the second of three case studies that explores how top performing brokers leverage SEO for success in real estate. Justin Havre & AssociatesRE/MAX FirstCalgary, AB Justin Havre lead CIR Realty in performance for several years and was the first agent to ever reach the top award level at CIR Realty—an accomplishment that hadn't been achieved in the company's first 32 years. After reaching the top, Justin decided to move his team to work on a strong international brand, RE/MAX. Justin's team is made up of 17 agents. His recent awards include: #1 Team in CIR Realty for Production in 2013, 2012 & 2011 #2 in CIR Realty for Production in 2010 #1 in CIR Realty for Production in 2009 Member of the Calgary Real Estate Board's Million Dollar Club Cirrus Pinnacle Award Cirrus Elite Award Cirrus Circle Award Directors Platinum Award President's Platinum Award In 2013, Justin's business almost tripled in terms of transactions compared to 2012. This year they are on pace to double last year. Justin added, "My leads were actually a bit down this year, but I have been doing radio advertising, putting in guaranteed sale programs, widening the net and focusing on improving my conversion rate. It's working. I'm also working hard to balance my business more evenly for buyers and sellers. We are currently at 60% buyers/40% sellers, which is an improvement from previous years."
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SEO and Marketing Tips From the Pros - Part 3
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SEO and Marketing Tips From the Pros - Part 2
Last week, we posted the first article in a series on the value of SEO. Today, we're continuing the series with the first of three case studies that explores how top performing brokers leverage SEO for success in real estate. Success Leaves Clues I have always been a student of excellence. I watch successful people and notice what they do and what they don't do. I love to hang around people that perform at this level because they always have a great energy level and they are always looking for ways to improve. They are fun, charismatic and curious and, you may find this surprising, they are happy to share what they know. They don't worry that they are giving away the "secret sauce" because they realize execution is key and a head start in any business today is priceless. They also have committed to doing the things that made them successful every single day. They keep their foot on the gas and continue to innovate. I asked some of these "elite" real estate professionals to talk a bit about how they approach SEO and their overall marketing strategies and any tips they would be willing to share. I recommend you take a moment and visit each of their websites as well to see first hand what they do as success does leave clues! The Ashton Real Estate Group RE/MAX EliteTeam Lead: Gary AshtonNashville, TNhttp://www.nashvillesmls.com Realtors like Gary Ashton devote time, money, and energy to build their on- and offline brand every day. Gary Ashton is the founder and leader of The Ashton Real Estate Group and, as of 2012, is the Official Real Estate Agent of The Tennessee Titans. His team has been the #1 RE/MAX team in Tennessee for the last three years. They are #6 in the USA with RE/MAX in 2013 and #9 in the entire world.
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Case Study: Creating the Local Search Experience
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A Question of Value
I've become a fan of the new blog series "Is WebsiteBox Too Good to Be True?" over the past few weeks. In short Q&A-style posts, the real estate website provider tackles suspicion that their famous $99-for-life hook is, well, just too good to be true. It's a common doubt. After the company debuted at Inman NY 2013, we fielded multiple calls from agents and brokers asking that very question. What did we know about the company? they wondered. Is there a hidden catch? As we did then, we thought we'd find out for ourselves. So we turned to Alan Randel, a broker in Orlando, Florida to hear about his experience with WebsiteBox. One Broker's Story As the owner of AmeriTeam Realty, Randel manages over 250 agents. His company was one of the earliest adopters of the WebsiteBox platform, using it to create a better looking, more functional version of their existing website. Randel needed two things from a website provider. That it be 1) robust enough to meet a broker's needs, and 2) affordable enough for individual agents. "We're a transaction based company," Randel explains. "We charge agents a small flat transaction fee, so we have budget limitations on the tools we can provide for agents in our company website." AmeriTeam recommends WebsiteBox to its agents because of the solution's low cost and high value. "They are an example of a company that under prices and over delivers," he says. "They provide agents with an excellent product."
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Some Brokers Really Suck
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A Brokerage Can’t Do for You What You Can
Guest contributor Graham Wood of REALTOR®Mag says: By the end of his first year in real estate, Curt Whitesell quit his job. It wasn't because he didn't like being an agent or that he wasn't good at it. It was that the prevailing business model of real estate brokerages just didn't work for him. He needed to break off and become a broker himself — and build an office that runs things totally differently. "I truly believe that the broker-owner plays little, if any, role in the business success of an agent today," says Whitesell, who started his real estate career in 2007 at the age of 30, working as an agent for a brokerage in Indianapolis. "I bought into the old theory that brokers were a truly marketable brand." What he discovered was that the brokerage wasn't giving him the tools he really needed to succeed. "I listened to them tell me about all the great marketing initiatives, training, and tools available to agents that were going to help make my business a success," Whitesell says. "Frankly, it was all junk." The Web site he was supplied was difficult to use and inflexible, and the print marketing materials he was given were outdated and overpriced, he says. "No leads, no cool new tools — just an expensive cubicle in a big building," Whitesell laments. He decided to use his time at that firm more wisely: He started tuning out what the brokerage was telling him to do and went with his heart.
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Trend Spotting: How to Recognize Trends and Act
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125 downloads and counting...
Meet Laurie Curran We recently caught up with associate real estate broker Laurie Curran to talk to her about her local real estate market and her bustling business with Prudential Fox & Roach, REALTORS®. With more than 13 years in the business, she has seen the ups and downs in the market and helped countless buyers and sellers. When we say we caught up with Laurie, we're being serious. This real estate veteran is extremely busy helping clients navigate today's market. Covering the Greater Philadelphia area, on any given day you might find her doing a final walk through in Western Montgomery and showing property in North Chester. Helping buyers and sellers realize their dreams is what Laurie told us she loves most about her work. Whether it's helping first time home buyers purchase their very first home, or helping clients transition from their current home into a smaller one, she says it's gratifying to serve them. What's different about today's market Laurie told us is the pace at which things move. Buyers and sellers need to act fast to get the property they want. A delay in making a decision could mean they miss out. She's says she's seeing much more activity with multiple offers for the first time in many years. Part of what helps Laurie help her clients is being able to provide them with the latest real estate information. One of the ways she does this is by sharing her branded version of the Prudential, Fox & Roach, REALTORS® mobile app. Laurie says the app is "a great tool for people to become educated on the market as far as what's available, pricing, etc." According to Laurie today's buyers, especially "Gen-Yers" are "thirsty for information via technology."
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Monday Morning Mobile: There is no “i” in FRUSTRATED
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Journaling with Purpose
If you are looking for a resource to help inspire and motivate your agents to success in business, you may look into journaling and the coaching services of Frame of Mind Coaching.  Journaling can be an effective tool if used consistently and honestly.  If you are curious to know how this method of coaching is successful at uncovering and exposing harmful mind sets and professional roadblocks, Frame of Mind Coaching recorded their last teleseminar.  The teleseminar covered the following topics: The benefits of journaling The tactics of journaling How to overcome the "I don't know what to write about" problem How to journal for the purpose of releasing a blockage that is interfering with your progress How to journal for the purpose of accelerating growth and development How to journal as a means to improve your health and well being How to use the journaling process to affect a change in your relationships
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Give Buzz Another Look
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A Customer Service Confluence
There has been this weird confluence of customer service experiences for me over the last few days. It’s like a disturbance in the nexus of the customer service universe. I’m a big fan of great customer service. I love being on the receiving end of it, and I try to make premium customer service the primary focus of our real estate brokerage. There are several stories of customer service experiences strewn about this blog, from the great — the Broadmoor Hotel and a mattress store — to the not so swift horrific at Nationwide Vision. And then there was this…
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SureClose Wins Wright Kingdom's Vote
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Using Technology
The history of the Internet is a story of inverse proportion; as technology accelerates, the barriers to it—both monetary and technological—shrink. During one of my CRT presentations, I lead off by asking, “Who has been using email since 1971?” Only once has someone raised their hand. And while you may be wondering who would be naive enough to think that they could have been emailing since then, the lore of the Internet traces the first use of email back to the summer of 1971. So now, I ask you, "Why weren’t you using email back then, or even in 1991?" I lead off with that example because it clearly demonstrates what I’m discussing: technically, there was nothing to prevent people from sending email back in 1971. If you look at a timeline of the Internet, you can see that many of the services that we take for granted today and which we often perceive as only a couple of years old have actually been around for quite some time. Many times, a “new” technology merely refers to an old technology with a new label, a sign that it has reached the mainstream. But because technology takes some time to enter the mainstream, most people either aren’t aware of what’s possible or consider the cost too unreasonable.
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