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Elevate Your Real Estate Marketing Success with an Elevate Educational Boot Camp
It's no secret that brokers and agents need to continually self-educate in order to stay competitive and tackle new technology, but not all education is made equal. Busy real estate professionals can easily waste time and money on "educational" training programs that are nothing more than thinly masked sales initiatives that provide little actionable takeaways. Luckily, there's the educational field team of Elevate to save the day and ensure that brokers and agents walk away with tips, tricks and strategies that can easily be implemented the moment they walk out of the room. What started with a single Social Media Boot Camp has grown into a nationwide phenomenon due to the Elevate Field Team's high-energy, interactive educational style. Brokers and agents alike are treated to an experience designed to inspire and empower, led by a group of industry professionals who help turn marketing "toys" into "tools." Although the Elevate name may be fairly new to the real estate space, the founders and stakeholders behind the company are seasoned professionals coming from top technology companies, franchise organizations, and investment firms who've joined together to develop Elevate, the highly anticipated CRM and digital marketing solution that recently hit the real estate market. But no technology can succeed without strong education, training and understanding, which is where the Elevate Boot Camp series enters. Collaborating with MLSs, mortgage companies and brokerages across the country, Elevate's Boot Camp series has evolved to include a variety of one-hour, two-hour and half day educational sessions, including the ever-popular Social Media Boot Camp, Secrets of Lead Generation Boot Camp, and the hot NEW Broker-Only Mastermind. Custom deep dives are also available on such hot topics as Facebook intensives, developing engaging content for consumer audiences, agent recruitment and retention strategies, and developing a website designed to capture and convert. Want to see if a boot camp is coming to your area? Visit tryelevate.com/events for the upcoming schedule, or call 844-812-8914 to inquire about booking a boot camp in your office or MLS. Bondilyn Jolly is the Managing Partner at 3sixtyfive.agency. You can contact her at [email protected]
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Create Your Own Mailing Labels in RPR: A How-To Video
One of RPR users' most frequently requested features is now live! REALTORS can now create mailing labels or export owner information from their RPR search results. These ready-to-print mailing labels will give agents another tool in their RPR toolbox for farming, prospecting or direct mail marketing within custom geographies. This "how-to" video will show you, step-by-step, how easy it is to create mailing labels within RPR. And there's no need to take notes, just click on this handy Quick Start Guide for detailed, written instructions and visuals.
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3 Reasons Why Every Brokerage Should Schedule In-Office Trainings with Homesnap
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Friday Freebie: The Only Guide You'll Ever Need on Agent Safety
Your brokerage, MLS, or association can help keep agents safe by building a "culture of safety." That's according to a new guide to Realtor safety--a comprehensive 65-page ebook that includes everything from a full safety training guide, to lead assessment worksheets, free resources, and more. Want to snag your own copy? In this week's Friday Freebie, we'll show you how (no contact info required).
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eXp Realty Trains Its Agents on RPR
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New RPR Videos Help Agents Learn at Their Own Pace
REALTORS want to get more listings and be more successful, it's as simple as that. Your brokerage can show them how to achieve these goals by utilizing RPR, the nation's largest property database, built for REALTORS. We've made it easier than ever to educate and empower your agents with a new series of video tutorials and supporting materials.
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eXp World Holdings Signs Letter of Intent to Acquire VirBELA
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The Student Becomes the Master
A few years ago, a student at the University of Tampa called and asked if I'd be willing to serve as his mentor for a class in entrepreneurship. He was bright, articulate, and had an unusual level of focus. I was impressed. He had done his research and made it very easy to say yes. What he may not have known then is that a mentor usually benefits as much as the mentee, which was exactly my experience with Scott Shuman. For example, in discussing his ideas, he didn't just want my advice. He wanted to understand the reasons behind my advice. This was a great gift because it challenged me to reconsider some long held beliefs. Today, Scott is the Director of Operations at the Sue Adler Team. Oh, and by the way, he's also finding time to be on pace for about $25mm of real estate transactions of his own. (Whaaaat?!?)
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Smart Charts: Using Visuals to Tell a Property's Story
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5 Tips on How to Get Your Agents to Adopt New Technology
It's not easy switching to a new technology. It can be kind of scary to change the way we do things. But who doesn't like getting better, faster, and stronger? Even though change can be difficult, it's also extremely beneficial. Here are five things you can do to help your team embrace change and adopt new technology.
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10 Reasons Why You Should Stop Multitasking
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RPR Introduces Learn-as-you-go eBooks
Now is the time to take your RPR knowledge to the next level by checking out these brand new learning materials. Each of these topical eBooks, accompanied by corresponding videos and an online workshop, will show you how to apply RPR's data tools and reports to every aspect of your everyday business. Simply choose the format best suited to your learning style, interest and schedule, and you're off and running. Getting Started With RPR We'll begin by establishing your RPR comfort level—setting up your account and profile, covering different aspects of the homepage and then taking a deeper dive into the real guts and glory of how this all-important tool will become your most valuable, professional asset for years to come. You'll learn to research properties, markets, neighborhoods and schools. We'll show you how to gain a competitive edge by creating branded property, seller's, and market activity reports; as well as valuation workbooks and flyers. And along the way, we've woven in tips and tools on how to use the RPR app when out and about with clients. eBook | Online Workshop | Video Learning
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RPR On-Demand Video Tutorials a Plus for Real Estate Pros
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Make the Most of the Summer Selling Season! (6/2)
Thursday, June 2, 2016 at 9:00 AM PDT News of this week's online training session is causing the real estate rumor mill to spin, so let me end the speculation right now... Yes, it's true. Thursday's webinar is going to feature 3 of the easiest-to-use campaigns we're ever discussed publicly. It's time to make the most of the summer selling season, which means you need to sell properties fast, find business in your sphere, and get more listings ASAP. Agents love easy, which is why we're expecting a huge turnout for this one. Here's just some of what we're going to cover with you: 3 New Sizzling Summer real estate marketing campaigns to fill your pipeline with red-hot leads while other agents struggle to gain traction An amazing new Facebook feature that is revolutionizing the way agents do property tours The little-known secret to bring life back into any expired listing, along with quick-and-easy scripts you can use to win the listing and close the deal Live Q&A session with two industry experts so you can get your most pressing real estate marketing questions answered Register now!
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5 Reasons Why You Should Attend Webinars
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Top Training Topics for Realtors
In late 2015, we conducted about 120 interviews with brokers from all over the country about their priorities and goals for the coming year. One of the major things we discussed and asked these brokers was what they were planning on training and educating their about agents in this year. Not only does this indicate what skills they're looking for in agents they're recruiting, but it gives you a good idea of what brokerages' priorities are when it comes to what they want their agents working on. Some of these top priorities included Contracts, Sales/Leads/Referral generating strategies, and New Media. While training in something like how to handle contracts may seem like a no brainer, the other two may come as a bit more of a surprise—because what's "New Media" considered to be anyway? We'll break it all down for you. 2016 Top Training Topics for Realtors Two of these skills are near and dear to our heart: understanding new media and lead generation and referral strategies. If these sound like something outside of the normal realm of what agents do, then read on. We can assure you that having a better understanding of these areas not only makes agents more profitable, but also more attractive to brokerages looking to recruit.
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Attracting Online Consumers: Listings and Syndication
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Drip Training
I love a morning call with a report of success. A broker that I am working with moved their chips around the board, renewing a core vendor agreement and adding five new services without any incremental costs. Bust out the champagne, right? Not so fast. The panic moment hits you when you understand that you will be launching five new products. A few of them are background products that support the operation of the brokerage – accounting type stuff. But a few of them are consumer launches and agent launches. Put the champagne away and start to whiteboard out the launch of each product. Launch event, video training, webinars, tips of the day, help desk training, manager training, individual agent training and support, consumer advertising, website update, public relations, reporting, benchmarking, satisfaction monitoring. All of that is being added to a staff that is already fully utilized. The term drip training popped into my mind. Drip training is not an original concept. I Googled it and found an article from BrainStorm dating back to September 9th, 2015. It's a great article that you should read. Drip system Seed (input) Nourishment Delivery method Harvest (output)
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Northwood Realty Launches Training Website for Their Agents
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Solving for Technology-Confused Agents
WAV Group supports organizations (brokers, MLSs, associations, franchises) to develop support services for the technology applications used by agents. To kick off these programs, we audit the systems that an agent has access to. This is an administrative process where we inventory all of the tools that they access from any source. 7 Sources of Real Estate Agent Technology (with one common example) National Association of Realtors – RPR State Association of Realtors – Forms Local Association of Realtors – Lockbox Multiple Listing Service – MLS system Franchise – lead management Brokerage – eMail Self – website The Big Problem: 7 different channels of training and support Forget about training and support for a second. Let's start with a basic observation: For an agent to even know what each of these tools do, they would need to spend at least one hour on a demo to get an overview. In reality, something as sophisticated as the MLS system would take at least two hours just to show an agent around. A fundamental problem with real estate today is that this basic process of introducing an agent to the tools they use is optional.
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Groundbreaking Agent Safety Class and Study Announced
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Is Your Training Tired? Try These 4 Tips
Guest contributor G.M. Filisko of REALTOR®Mag says: Even the best brokers can get into training ruts where they sympathize with restless and bored salespeople. One problem is that as markets and technology have changed, you're probably having fewer associates coming into the office for education, says Karlton Utter, director of learning technologies and solutions for Better Homes & Gardens Real Estate in Parsippany, N.J. Here are Utter's workarounds: 1. Make videos available for when associates are free. "Associates are looking for more self-paced training," says Utter. "If they're up at 10 p.m. and have a couple minutes, they can watch a video. One thing that works for us is to hire subject-matter experts who put together programs. We also take the training sessions we do, whether they're live or through a webinar, and record them. We add all those to our company's learning library." 2. Ask experts to record videos. "Find an expert on the topic you want to cover," explains Utter. "Then instead of doing a live webinar or training, ask, 'Can you take what you'd talk about in a training and break it into six videos for us?'" Keep videos to 3-5 minutes, advises Utter, and don't worry so much about the quality. "The question is whether it has actionable information," he says. The cost varies depending on the glitz of the production. "I've had social media experts give us videos they did on a webcam or by recording themselves giving a webinar, so then you have a PowerPoint presentation associates can flip through while listening," says Utter. "Those cost about the same as a webinar, which could be $300 or $3,000."
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The Uncoachable Agent: Breaking Through the Wall of Vulnerability to Achieve Greatness
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T3 Experts: Will Their Real Estate Tech Training Help You?
Some pretty big heavyweights released a brand new training product that I think a lot of real estate professionals are going to be interested in. There has been a lot of talk in forums, websites, and blogs about T3 Experts, founded by Stefan Swanepoel, Jack Miller, and Michael McClure. In a nutshell, T3 Experts offers digital training through a series of webinars, podcasts, Q&A sessions, interviews, checklists and buying guides. If you want a full review/preview of the membership, there are plenty of great articles out there that will give you a nice overview. Here is a great one from my pal Tracy Weir to brush up on the program. Since there already is a lot of published content about T3 Experts already, I wanted to do an interview with Michael McClure, the COO of the company and ask him some tough questions that I thought agents would like to ask themselves. Michael had no clue what I was going to ask him in the interview and answered every one off the cuff.
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Are you struggling with agent adoption across one or more of your systems?
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Friday Freebie: Free Training from realtor.com®
Brokers, did you know that realtor.com® offers free training for your agents? It's part of the company's comprehensive Brokerage Services program. Classes are conveniently offered right at your office by realtor.com®'s experienced brokerage specialists. Read on to learn more. Free Training from realtor.com® Realtor.com® offers a variety of services that agents can leverage in their business. Do you know if your agents fully utilizing the options available to them? Do they keep their free profile up to date? Are they collecting and posting recommendations? Using the listing tools? If not, realtor.com®'s agent engagement training can educate your agents on how maximize the tools that they're already entitled to. Those tools include: Agent Profile Listing Presentation HyperSocial™ Tools Collaborative Search Mobile App Mobile Website Builder Business Planning Tool Housing Trends Newsletters Facebook app Learn more about free training classes at your office.
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Training "Team Us" at Your Brokerage
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Useful Listing Syndication Terms Learned at Mid-Year
Today I was present in various meetings (before the fire in my hotel, of course) and one takeaway I thought would be useful to others was information from the CMLS Workshop on listing data syndication. There are often terms out there that people don’t know exactly what they mean, so I thought it might help to get these written down in the blogosphere for others. Consider it my listing syndication dictionary thanks to CMLS and volunteers to helped pull the first “Brings It To The Table” meeting together. A special thanks goes out to the organizers for a provocative discussion.
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Take the BO out of FSBO and Show Up!
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Aim for Generating Referral Leads
When it comes to technology and the real estate agents, I believe agents want to use technology to its fullest extent to serve customers better and in the most cost-efficient way. But they have been overrun by technology. Some real estate agents are are searching for a technique, tool, software or system that will eliminate the task of prospecting, when in fact it will only eliminate prospects. It's time to get back in touch with some real, fundamental principles about the reality of prospecting. Tip #4: Generate more referrals
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Sidestep the Trivial
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How to Motivate Your Team
Peter Grazier says: Motivation. We hear the term often. Generally we associate the word with human behavior, meaning, a state of mind that moves us to action. And even though few of us have had formal training in it, it's one of those characteristics of life that seems to fit the old adage, "I know it when I see it." For most of my years working in the field of workplace collaboration, this word has held a place of stature and importance, because it has been, perhaps, the most significant outcome of worker involvement. As the collaboration trend, and more specifically, the use of employee teams continues to grow, one question that is taking on greater importance is how to keep the team motivated over the long haul. What are the ingredients or characteristics of teams that seem to sustain high levels of motivation?
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What Is In Your Twitter Toolbox?
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What Is the Right Keyword Density for My Real Estate Blog Posts?
Take a look around real estate blogs and you’ll see nuggets of wisdom posted that look similar to this: The Phoenix real estate market is a mess! If you want to buy a home in Phoenix, then you should consult with a Phoenix realtor who knows and understands the Phoenix real estate market. Never buy a Phoenix home without utilizing a Phoenix realtor! Feel free to search for Phoenix homes on our Phoenix real estate blog, but be sure to call your Phoenix realtor before you go too far! Yeah, they’ll even bold all those keywords because some “SEO guru” told them that helps Google understand that those words are important.
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Have Writer's Block?
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MySpace - Stake Out Your Space
MySpace works similarly to Facebook, but the pages can be made fancier with themes, which can be downloaded for free, or purchased. It also appeals more to people who like to share information on music, hobbies, sports teams and TV shows. Where Facebook has more pull with college students and professionals, MySpace has more pull with teens and pre-teens. As a result, it is a goldmine for parents who have MySpace accounts used to monitor their children online. Through the process of checking on their children, they connect with other parents and find that MySpace is actually quite fun and easy—hence, the reason why they have amassed more than 100 million members.
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LinkedIn - Provider of 4 Degrees of Separation
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Go Big or Go Home – Network with Google Using Gmail
The next place you will want to do networking is with the largest online company on the internet – Google.com.  Specifically, you want to establish a Gmail account. Do not fret! You do not need to use the Gmail email address, although it is free, has unlimited storage and is the best at protecting you against spam. The goal of the Gmail account is to put your contacts in a place that will allow you to easily join other social networks and find your friends who are already there. As you may have noticed when joining Plaxo, all popular social network sites allow you to connect to your Gmail account to retrieve your contacts. When you do this, they search their registered members to see if there is anyone using their network that you might know. This is not unique to Gmail, although it is the most commonly offered service. You will find that many social networks allow you to use your hotmail.com or yahoo.com accounts also. Another great benefit of Gmail is that they make it easy to get your email anywhere, anytime. They support mail on your phone, and you can access your mail from any computer by simply logging in. Here is how to get started: Go to www.gmail.com
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How to Create a Facebook Fan Page
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A Customer Service Confluence
There has been this weird confluence of customer service experiences for me over the last few days. It’s like a disturbance in the nexus of the customer service universe. I’m a big fan of great customer service. I love being on the receiving end of it, and I try to make premium customer service the primary focus of our real estate brokerage. There are several stories of customer service experiences strewn about this blog, from the great — the Broadmoor Hotel and a mattress store — to the not so swift horrific at Nationwide Vision. And then there was this…
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Top Producer 8i or Microsoft Outlook?
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How To Use Your VOW Website To Retain Clients for Life
In this fifth of a series of five articles about Virtual Office Websites, or VOWs, we are going to discuss the ways to use a VOW to work more effectively with past clients. Many REALTORS® fail to stay connected to clients they have already done transactions with. Evidence of this is borne out in NAR's 2008 Homebuyer and Seller survey. Nine out of ten consumers would use their agent in a future transaction, but only one in ten use the agent again for buying, and only two use the same agent for selling! Granted, the opportunity for working with a client in a future transaction must be overcome by circumstances that the agent does not control. But staying in touch with past clients today requires different tactics. Greeting cards, newsletters and an array of other marketing mush are good touch points, but a new form of client engagement on a business level is far more compelling and can be delivered with a Virtual Office Website. Consumers have an expectation that their stockbroker provide them with a monthly report on the performance of their portfolio. The report is automated, but offers the customer an opportunity to connect with their broker to ask questions about buying, selling, investment strategies and the like. If the client has a concern or is interested in making changes to their portfolio allocation, the stockbroker stands at the ready to serve. With a VOW, real estate agents may provide the same level of professional service. Clients will gain an understanding of the marketplace; it will build confidence in your integrity, professionalism, and encourage referrals. Think of your VOW as a relationship enabler.
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Sell Homes More Quickly with a VOW Website
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Using Your VOW Website to Communicate with Buyers
In this third of a series of five articles about Virtual Office Websites, or VOWs. We are going to discuss the ways to use a VOW to work more effectively with buyers. Whether you are new to real estate or a seasoned veteran, you must be aware that consumers are using the Internet as the cornerstone of finding a home to buy. Year after year the influence of the Internet is measured by many—including the 2008 National Association of REALTORS® Profile of Home Buyers and Sellers Study which reports: 33% started their home search by looking online for properties for sale. 38% if a repeat buyer. 27% if a first-time buyer. 87% claim that they used the Internet as an information source. 89% if a first-time buyer and 86% if a repeat buyer. 81% found the Internet as a useful source of information. It is clear that brokers and agents must meet consumer demand for property information online if they are to have success in marketing homes to today’s home buyer. Until now, brokers have relied on IDX data feeds that typically update every active MLS listing everyday. The fields that are contained in the IDX feed vary by market, but fall short of displaying all of the information available in the MLS. With a VOW (Virtual Office Website), brokers may now obtain a data feed from their MLS that contains ALL NON-CONFIDENTIAL INFORMATION AVAILABLE. This represents an enormous opportunity for brokers and agents to differentiate themselves from other websites by providing home buyers with the best website listing content available.
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How to Use a VOW to Generate New Customers
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Building a Strong Brand
The best thing to do when the economy slows, is to focus on building your brand. The real estate industry has a number of technology products and services to help position your brand in front of potential home buyers. Products categorized as lead generation, online marketing and advertising all provide your brokerage the exposure you need to ensure your brand gets visibility. But before it comes to using technology to market your brand, there are a few underlying principals to consider to make sure your brand is strong. The best brands focus on building value and tying that to a brand. Only after your brand has been thoughtfully developed should it be sent out in various media channels. Jean-Claude Saade is a brand strategist living and working in Dubai, United Arab Emirates. Saade publishes branding articles and marketing strategies in many publications. We thought his insight into real estate branding was poignant for this economic low. Although the core underlying principles are always the same, branding in the real estate business is facing its own challenges and has found special creative ways to deal with them. In certain markets where this sector is now developing in an unprecedented way due to a number of economic and conjuncture reasons, being aware of certain concepts and dynamics about real estate branding might be priceless to real estate developers. At a time where the effects of the US credit crunch have not reached all markets, being prepared by building a strong brand could be the best strategy facing any possible real estate recession.
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Don't Make Them Wait!
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7 Steps to Powerful Online Seminars
As the global marketplace moves real estate communication and closing transactions online, online seminars create the ability to move a sales or training presenation online. Online seminars are increasingly replacing face-to-face meetings. In the real estate industry, online seminars are not just for NAR speakers to record their presentations, although that is useful. This technology can be harnessed for the real estate industry. It can be used to provide valuable and engaing information to potential clients or current clients. It can be used for brokerage educational meetings, all online. Online seminars can also be a profitable and cost-effective alternative to hosting live events. For those agents, brokers interested in learning how to create powerful seminars, John Jantsch of Duct Tape Marketing recently posted a blog containing seven steps necessary to creating online seminars. Continue to read John's seven steps...
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5 Tips for Using Landing Pages
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Ten Tips for Using Twitter to Drive Traffic!
Real estate professionals are tapping into the marketing resources Twitter facilitates! They know it is more than a vehicle to complain about your coffee spilling in route to work. Agents and brokers know the power Social Media has to drive traffic to their company site, or blog. Social Media guru Mark Hayward, who writes for Problogger, has learned how to harness Twitter and use it to drive traffic to his blog, which drives traffic to his business. He states that Twitter is not easy to learn. So he recently shared ten tips for using Twitter to drive traffic to a blogsite. These tips, however, are just as valuable for driving traffic to property virtual tour, your single property website, technology business or brokerage. Using Twitter can take time, but these tips will help you generate traffic by making sure you do things like complete your bio or add branding to your background.  Online networking is a science, but it is worth learning. To read Mark's ten tips for using Twitter, please continue...
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Belly Dancing: Market Your Personal Brand!
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Twitter Marketing Tips
Social media is all the buzz in the real estate space. Blogging, Twitter, Facebook, LinkedIn, and more are commanding a lot of attention in the real estate space. Twitter is now talked about in the mainstream media, and is one of the fastest growing and most heavily trafficked website on the planet.But where does the real estate agent start?
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Potato Chip Marketing!
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If You Don’t Offer S’mores…You Should!
Show me a man who cannot bother to do little things and I'll show you a man who cannot be trusted to do big things. ~Lawrence Bell It was just a s’more. Yes, I’m talking about a graham cracker, a little chocolate and a marshmallow. It probably had a cost of a half-cent to the business offering it, but that s’more made an impact. It symbolized a small act of kindness and generosity—with no expectations attached—that made a lasting impression. And THAT, my friends, is what each of us MUST replicate if we want OUR businesses to last and thrive in today’s unpredictable economy.
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SEO Responsibilities for Real Estate Brokers
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