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RESO Open for Curriculum Topics to Working with Real Estate Data
RESO Broker Advisory Group's workshop last September pushed some hotly debated topics among its members. One subject receiving a fair amount of back-and-forth dialogue was Marilyn Lund's concept of a "TSA-Precheck" program for data consumers requesting access to real estate data. What emerged was a collaboration of industry associates to begin crafting a curriculum for a training course on "Working with Real Estate Data."
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Realogy Modernizes Agent and Broker Learning: Launches New Digitally Driven Learning Platform
Realogy Holdings Corp. announced the launch of its new dynamic, interactive and digitally driven Learning Platform for affiliated agents across a number of its well-known brands. The Learning Platform will be white-labeled for each brand and comes at no additional cost for affiliated agents and franchisees. CENTURY 21 University is the first Realogy brand learning portal to be upgraded, while the Better Homes and Gardens Real Estate, Coldwell Banker and ERA brands will roll out their new learning platforms by year end.
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How Tomlinson Sotheby's Uses Innovative Tech to Recruit and Train New Agents
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Elevate Your Real Estate Marketing Success with an Elevate Educational Boot Camp
It's no secret that brokers and agents need to continually self-educate in order to stay competitive and tackle new technology, but not all education is made equal. Busy real estate professionals can easily waste time and money on "educational" training programs that are nothing more than thinly masked sales initiatives that provide little actionable takeaways. Luckily, there's the educational field team of Elevate to save the day and ensure that brokers and agents walk away with tips, tricks and strategies that can easily be implemented the moment they walk out of the room. What started with a single Social Media Boot Camp has grown into a nationwide phenomenon due to the Elevate Field Team's high-energy, interactive educational style. Brokers and agents alike are treated to an experience designed to inspire and empower, led by a group of industry professionals who help turn marketing "toys" into "tools." Although the Elevate name may be fairly new to the real estate space, the founders and stakeholders behind the company are seasoned professionals coming from top technology companies, franchise organizations, and investment firms who've joined together to develop Elevate, the highly anticipated CRM and digital marketing solution that recently hit the real estate market. But no technology can succeed without strong education, training and understanding, which is where the Elevate Boot Camp series enters. Collaborating with MLSs, mortgage companies and brokerages across the country, Elevate's Boot Camp series has evolved to include a variety of one-hour, two-hour and half day educational sessions, including the ever-popular Social Media Boot Camp, Secrets of Lead Generation Boot Camp, and the hot NEW Broker-Only Mastermind. Custom deep dives are also available on such hot topics as Facebook intensives, developing engaging content for consumer audiences, agent recruitment and retention strategies, and developing a website designed to capture and convert. Want to see if a boot camp is coming to your area? Visit tryelevate.com/events for the upcoming schedule, or call 844-812-8914 to inquire about booking a boot camp in your office or MLS. Bondilyn Jolly is the Managing Partner at 3sixtyfive.agency. You can contact her at [email protected]
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Create Your Own Mailing Labels in RPR: A How-To Video
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3 Reasons Why Every Brokerage Should Schedule In-Office Trainings with Homesnap
This blog post was written by Homesnap MLS Account Manager Jordan Weiers, who attended this Homesnap event in Ohio in April 2019. There's something in the water at USA-1 Real Estate in Pataskala, Ohio. When Homesnap Trainer Jack Hanlon and I were greeted at the door with an ear-to-ear grin by broker Robert Teague, I had no idea we'd walk out an hour and a half later having trained the most enthusiastic crowd of agents I've ever encountered.
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Friday Freebie: The Only Guide You'll Ever Need on Agent Safety
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eXp Realty Trains Its Agents on RPR
It's no secret that REALTORS want to be wildly successful and close more deals. That's why RPR built the nation's largest property database. It's our goal to make every single practicing REALTOR aware of the data, tools and reports that are available to them at no extra cost, as a member benefit of NAR. Part of our strategy to reach members is to make connections and partnerships with major brokerages. One of our most recent brokerage success stories involves the rapidly growing, virtual, cloud-based brokerage eXp Realty.
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New RPR Videos Help Agents Learn at Their Own Pace
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eXp World Holdings Signs Letter of Intent to Acquire VirBELA
eXp is on the move again – big news from their EXPCON this week! Check out their press release below: NEW ORLEANS — Oct. 23, 2018 — eXp World Holdings, the holding company for eXp Realty, the largest residential real estate brokerage by geography in North America (NASDAQ: EXPI), today announced at its annual EXPCON conference that it has signed a letter of intent to acquire VirBELA, LLC's core group of products and services, and bring its team and technology in-house to the eXp World Holdings family of companies. The companies are working toward a definitive agreement, which is subject to the satisfaction of customary closing conditions.
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The Student Becomes the Master
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Smart Charts: Using Visuals to Tell a Property's Story
Charts and graphs are often the best way to show trends and make comparisons between different groups. In real estate, they allow Realtors and customers to identify what's going on in any given market and to tell a property's story, all through visuals, which allows us to digest the information more readily than if presented in a textual format. Sometimes referred to "idealization tools," charts and graphs can also break up the monotony of a long report, allowing visual learners the opportunity to envision all aspects of their purchasing decision today and into the future.
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5 Tips on How to Get Your Agents to Adopt New Technology
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10 Reasons Why You Should Stop Multitasking
Any business owner knows the importance of being a good multitasker. In truth, though, multitasking may not be your best option. Here are 10 reasons why you should stop multitasking and focus on one thing at a time. It Lowers Your IQ If you are doing nearly all administrative tasks for your company, it's time to stop. Some company owners manage, run payroll, hire, interview and work on finances. A better idea is to simply focus on the management part of your business.
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RPR Introduces Learn-as-you-go eBooks
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RPR On-Demand Video Tutorials a Plus for Real Estate Pros
REALTORS®, broker brand managers and association staffers consistently reach out to RPR to request recorded versions of our webinars. We're happy to offer the recordings to participants, but did you know that RPR also offers on-demand video tutorials? In fact, these popular videos have been recently updated. How can RPR video tutorials help? To find out, we've surveyed three business professionals, each with different roles and perspectives. Here's their take on the matter: MEET OUR REAL ESTATE PROS #1: The REALTOR® Researching and identifying site use potential was easy for this St. Louis area REALTOR®. "The space is in an industrial area so I knew a sit down restaurant would cater to the area's working demographic," said Norma Nisbet, ALC, CCIM, CIPS, Vista Properties and Investments. With a quick look at RPR's Business Points of Interest (POI) video, Norma learned how to analyze nearby restaurants by type, annual sales, staffing levels and number of years in operation to determine how the new restaurant might fare against its competitors. Capturing this information within moments allowed Norma to then focus her attention on recruiting the right restaurant for her space.
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Make the Most of the Summer Selling Season! (6/2)
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5 Reasons Why You Should Attend Webinars
In this rapidly changing world, it is important to stay ahead of the game and continue to educate yourself. How many of us have had to learn a new skill or software to stay updated on current trends? How many times have you searched on Google and learned how to work with a particular software? How often have you been invited to attend a webinar regarding this software? How many times have you ignored it? Trust me when I tell you that I was skeptical, too, before attending my first webinar. But after I attended a couple, there was no looking back. Here are five reasons why you SHOULD attend webinars: 1. Convenience Webinars are a web seminar, which is a conference-style meeting that you can watch from your computer. It does not require you to step away from your desk and lets you learn from the comforts of your chair. Attending webinars does not involve travelling and therefore can be very cost effective. All you need is your computer and the Internet! 2. Topic Specific I know it is hard to take time from a busy schedule, but most webinars are short and would be topic-specific. You are able to attend a webinar and learn only a specific functionality of a product. Webinars are extremely handy in saving time and maximizing learning.
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Top Training Topics for Realtors
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Attracting Online Consumers: Listings and Syndication
Last year, ListHub collaborated with The CE Shop to create a course to help educate real estate professionals about the nuances of listing syndication and how to attract online consumers. Now you can learn about syndication AND get credit for it! This new comprehensive course from The CE Shop is designed with the goal of helping brokers and agents make more informed decisions about syndication and data rights. Course highlights include: Tips for putting together an engaging listing description A review of key fair housing laws and how they affect listing descriptions How to get the best images for listings An overview of the risks and rewards of listing syndication Tips for selecting and working with a listing syndication provider An analysis of listing syndication agreements and clauses to watch for Questions to consider before signing away your listing data
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Drip Training
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Northwood Realty Launches Training Website for Their Agents
About Northwood Northwood Realty is among the largest independent real estate companies in America. They cover multiple states and their 38 offices are focused mainly on the densely populated areas of Western Pennsylvania and Eastern Ohio. They are a full service firm with 974 agents, offering residential, finance, relocation, and insurance. Northwood is pioneering a program for agent training that introduces an effective model for other brokers to consider. It's called Northwood Tech Trainers. About Northwood Trainers Northwood deploys five field trainers to support just under 1000 agents.  The ratio is effectively one trainer to every 200 agents. The field trainers also have one supervisor, bringing their total department count to six. Tech trainers are assigned and integrated into offices and physically visit each office at least once a week. Agents can sign up for 30 or 60 minute sessions as often as they like, covering basically anything to do with technology—from the many Northwood programs, to helping setup a new phone or laptop, social networking and more. They are always available by telephone and email and additional tech support sessions can be held using JoinMe in group sessions or one on one with an agent/manager or admin.
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Solving for Technology-Confused Agents
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Groundbreaking Agent Safety Class and Study Announced
Austin-based Real Safe Agent is providing the student and instructor guide of their new Realtor Safety course to agents, brokers, associations, and Multiple Listing Services free of charge. The training material is uniquely effective because it's based on criminology and predator profiling. "This info is the first I've seen that is realistic," said Elizabeth Cooper-Golden, broker/owner of @Homes Realty Group in Huntsville, AL. "I appreciate it so much." "Because this class could prevent an agent from being a victim, this is something you make free to all; not something for which you charge money," said Wes Wiggins, VP Industry Relations for Real Safe Agent. The materials are available for free on RE Technology and at the company's website. The class was developed by Real Safe Agent's CEO, Lee Goldstein, and based on his own experience working with violent predators, as well as studies by noted researchers like Lawrence Cohen, Marcus Felson, Kim Rossmo and Ronald Clarke. "Our goal was to provide agents with practical knowledge of how to make their marketing, themselves, the properties, and showings as unattractive as possible to a predator without sacrificing attractiveness to a legitimate buyer," said Lee Goldstein, CEO of Real Safe Agent. The intent of making the student guide and the instructor guide freely available is to allow MLSs, associations, and brokers to teach the class on their own without having to pay third parties. To help those who wish to use the class within their organization or association, the company will also be providing train-the-trainer classes at no charge. To make arrangements for a Train-the-Trainer class, the company asks that people contact them through the "Contact Us" page on their website.
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Is Your Training Tired? Try These 4 Tips
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The Uncoachable Agent: Breaking Through the Wall of Vulnerability to Achieve Greatness
Owners, Brokers and Managers all experience it at some point in their careers, frequently more often than we care to admit. The incredibly talented REALTOR® who already "knows it all" – reaching them, through their mindset and breaking that wall of vulnerability, is the only way to help them grow and attain their potential. This is likely the most frustrating of all the processes of retention and business development when it comes to brokerage operation. Far too often, classic methodology and systems are recommended or thrust upon these bright stars of the industry. The result is typically a push-back of sorts that frequently leads to animosity, resentment and the search for a "better fit" by the salesperson. This isn't as much about them not "doing the activities" as it is about them not knowing how to implement the necessary systems and to "time block" their days. Part of this process that is rarely addressed is that the salesperson themselves may not truly possess the confidence in their own abilities that they seem to portray. Strength vs. Weakness Far too often people judge themselves to be strong in areas where they might not be. The ego has a very delicate tolerance level for the risk of admitting the lack of experience or knowledge; this vulnerability is a result of a fear of being perceived as "weak." Weakness recognition in itself is an enormous strength, but that aspect of personal development is usually forgotten in the coaching and training process.
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T3 Experts: Will Their Real Estate Tech Training Help You?
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Are you struggling with agent adoption across one or more of your systems?
A common concern we see with many brokerages is getting agents to adopt new technologies. We've got a tip for you: Create digestible strategies for agents by building a scorecard or report card. Here's how: Break down your technology systems into each category. For example: CRM, Video Platform, Listing Presentation, CMA tool, etc. Take each one and ask yourself: What does it look like with basic usage? Intermediate usage? Advanced? Create a scorecard. Here's an example: Technology Resource: Customer Relationship Management Basic Adoption: Are contacts loaded in the system? Is the agent assigning contacts to campaigns or using automation for this? Is the agent assigning tasks and reminders? Does the agent have social media integrated?
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Friday Freebie: Free Training from realtor.com®
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Training "Team Us" at Your Brokerage
Continuing with our series of articles on TEAM US, today we'll focus on training. No matter whether they are a newly licensed sales associate or a seasoned one, you need to deliver the training they need as soon as possible after their start date. Your program should be all inclusive and, at the same time, customizable to the individual. Regardless of experience they will require training on some company basics: How your company processes listings and agreements of purchase and sale Presenting your company's value proposition Company infrastructure such phones, email, website, paging, etc. Your company's mission statement A newly licensed agent, in addition to the above, will need training on how to make a living in the real estate business. Since they are new and motivated, there will never be a better time to teach them the right way of doing things. This is also the time they accomplish amazing things because they don't yet know that it can't be done. It, obviously, can be done but not according to the naysayers within an office who try to tell them the way things really are – at least according to their personal successes or lack thereof.
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Useful Listing Syndication Terms Learned at Mid-Year
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Take the BO out of FSBO and Show Up!
When it comes to technology and the real estate agents, I believe agents want to use technology to its fullest extent to serve customers better and in the most cost-efficient way. But they have been overrun by technology. Some real estate agents are are searching for a technique, tool, software or system that will eliminate the task of prospecting, when in fact it will only eliminate prospects. It's time to get back in touch with some real, fundamental principles about the reality of prospecting. This week here are two tips: Tip #5: Show Up Tip #6: Take the BO out of FSBO
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Aim for Generating Referral Leads
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Sidestep the Trivial
When it comes to technology and the real estate agents, I believe agents want to use technology to its fullest extent to serve customers better and in the most cost-efficient way. But they have been overrun by technology. Some real estate agents are are searching for a technique, tool, software or system that will eliminate the task of prospecting, when in fact it will only eliminate prospects. It’s time to get back in touch with some real, fundamental principles about the reality of prospecting. Tip #3: Avoid the quicksand of the trivial
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How to Motivate Your Team
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What Is In Your Twitter Toolbox?
If you set out to learn something, you might as well learn from the best. One of the pioneers of social media marketing is Chris Brogan, founder of New Marketing Brands. He works with large and mid-sized companies to improve online business communications like marketing and PR. With a vast Twitter following and a number of tools by his side, Brogan consults and speaks about how to better utilize Twitter for business developement. What type of tools does he use to make Twitter easier to use, and more effective? Keep reading to find out.
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What Is the Right Keyword Density for My Real Estate Blog Posts?
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Have Writer's Block?
One question I get consistently any time I talk to people about real estate blogging is, “What do you write about and where do you find the time?” And a darn fine question it is. Actually, it’s two questions. We’ll attempt to tackle the first one now, ans the second one in a follow up article. What to write about Here is where I differ somewhat from many “blogging experts”. Personally, I don’t think a real estate blog needs to be exclusively about real estate. You don’t need to go all “hyper local” to have a successful real estate blog. “Blasphemy!” someone is saying.
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MySpace - Stake Out Your Space
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LinkedIn - Provider of 4 Degrees of Separation
Since you are already familiar with Plaxo, you should know that LinkedIn.com has a number of similar features. LinkedIn allows you to stay connected to people who are in your address book.  LinkedIn also allows you to see what is happening with the people you know, but most importantly, it allows you to find people. Remember the wisdom of six degrees of separation. The theory is that we are all connected to everyone on the planet in some way through someone who knows someone, who knows someone, and so on—six times. LinkedIn supports four degrees of separation.
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Go Big or Go Home – Network with Google Using Gmail
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How to Create a Facebook Fan Page
Many of our subscribers have shown a high level of interest in learning more about Facebook Fan Pages. In response to this feedback, we have researched and provided the following step-by-step approach to setting up a Facebook Fan Page. We hope you enjoy! Without a doubt it can be tricky to locate the “Add a Facebook Page.” To jump straight to this page, and avoid the multi-step navigation process outlined below, here is the link: http://www.facebook.com/pages/create.php. If you cannot access the “Create a Page” link above, follow the below steps. 1.) Go to the home page of your personal Facebook page, and click the Account button on the top right hand corner of the screen.
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A Customer Service Confluence
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Top Producer 8i or Microsoft Outlook?
Top Producer 8i and Microsoft Outlook are both contact management database programs. The biggest difference between them both is that Top Producer is was designed specifically for real estate and Microsoft Outlook is not. In my opinion, choosing a contact management database can’t be made solely on what the program is capable of doing, but how much time and dedication is given to the program and the experience that the REALTOR® has using computer software.  
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How To Use Your VOW Website To Retain Clients for Life
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Sell Homes More Quickly with a VOW Website
In this fourth of a series of five articles about Virtual Office Websites, or VOWs, we are going to discuss the ways to use a VOW to work more effectively with home sellers. The value of a home is exactly equal to the amount a willing seller and a willing buyer agree to at a given point in time. It can sometimes be difficult or impossible to convince a seller of the a realistic asking price, especially if they purchased their home within the past few years. Virtual Office Websites can help you work more successfully with a seller by allowing them to watch the local market dynamics along with you. The pivotal concept is that if both the agent and the seller are looking at the same information, they should derive a similar opinion on how to price a home, or at least have a shared set of facts to enhance their positions. Here are a few tools that VOWs offer to help increase the chances of selling a home:
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Using Your VOW Website to Communicate with Buyers
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How to Use a VOW to Generate New Customers
Looking for ways to make your website and the Internet work harder for you? A virtual office website, or VOW, is a great solution to consider. It is an excellent way to create and grow relationships with consumers that will lead to future transactions. Why do VOWs make sense for today’s real estate consumer? According to the Swanepoel 2009 Trends Report, “It’s crucial to make sure that your customers trust you before you try to sell them anything. The goal is to create an ongoing, non-pressured dialogue with the prospect. This is best accomplished by not providing just the basic information they can get from any number of other sites.” VOWs are a great method for accomplishing this important goal. Historically, in agent-consumer relationships, the flow of information was one way—the agent would find the information for the client and send an email or a link. You can differentiate yourself using a VOW to provide many high-touch services. With a Virtual Office Website, the flow of information is bi-directional. VOWs can help create a conversation with consumers. Think of your VOW in the same way as you think of your IDX website. The only difference is that it requires registration to get access to the deeper level of information like listing history, tax data, and sold listings. Virtual Office Websites allow an agent to create a “conversation” with a customer using automated tools. We know that registration requirement rule is the top “no-no” of a successful online strategy, but access to this deeper level of listing information is the tradeoff for the consumer.
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Building a Strong Brand
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Don't Make Them Wait!
You finally decided that with prices still low, you are going to upgrade to that bigger house you and your husband have been talking about for years. Things are good with both your jobs and now is the time. You have heard from several people that XYZ Real Estate has a good reputation and you see a lot of their signs around town so you decide to start your search on their website one night after work. They have a nice site and you are getting excited about the listings they have in the neighborhood you have been wanting to move into. Saturday morning you decide that you want to spend Sunday looking at a few homes for sale in your dream neighborhood. You get back on XYZ’s site while you are having your morning coffee and put in a request to speak to someone about viewing homes tomorrow. It’s about 9 AM and you give them your cell phone number in case they call while you are out and about. Soccer, baseball, yard work, laundry, and grocery shopping chores are done by mid-afternoon. You and your husband finally sit down to relax before cooking dinner and wonder why you have not heard anything from XYZ Real Estate. You are both eager to look at homes tomorrow so you check your email to see if someone has gotten back to you. Nothing on email and nobody has bothered to call after several hours. Not impressed with the lack of response, you get back online and start searching for other companies. Does this happen every day in our industry? Unfortunately, it happens hundreds of thousands of times every single day!
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7 Steps to Powerful Online Seminars
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5 Tips for Using Landing Pages
With a growing emphasis on serach engine optimization (SEO) technology, real estate agents and brokers can be tunnel visioned, buying the latest and greatest technology to drive traffic to their landing pages, or webpages. Certainly SEO technology and other lead generating services are invaluable to marketing real estate websites, virtual tours, property listings and other online landing pages. However, in a recent blog post on Search Engine Land, Christopher Wallace addresses a common problem he sees today: the inability to convert site visitors into leads. Instead of merely pointing out the obvious problems that lie with driving thousands of visitors to your real estate websites and then sitting back while they move on, Christopher offers five tips to keep your online visitors around. 1. Simplify your content 2. Shorten your lead forms 3. Use your analytics to drive decisions 4. Keep the conversion path in mind when using images 5. Leverage landing pages for extended user engagement Instead of wasting time trying to get more people to click on your site in search engines, focus your efforts on ways to better convert the traffic you're already getting. *Editor's Note: A landing page is any online webpage that generates and drives traffic for marketing purposes. For example, if you advertise your real estate services online with a Web banner that if clicked on will direct online visitors to your website, that is a landing page. If you have an active blog and you use it to provide useful information to potential clients, this is a landing page.
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Ten Tips for Using Twitter to Drive Traffic!
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Belly Dancing: Market Your Personal Brand!
No matter where a real estate agent or broker goes, marketing advice is all around! There are constructive lessons about personal branding to grasp in every life, outside your office or the real estate industry. You just need to look for them! Lisa Barone discovered a prime example of personal branding in the oddest place: her belly dancing studio! In a recent blog post for www.CopyBlogger.com, Lisa explains the key marketing strategies her bellydancing instructor demonstrated to create a personal brand that inspires attention. One of the common downfalls in marketing your brand, even in the real estate industry, is that people often use marketing technology to boost their image by bragging about themselves. This is not a marketing trend Lisa Barone or RE Technology recommend. The lesson from this blog post is to learn to harness technology and basic marketing strategies to create a successful brand, one that is not associated with ego. Lisa states four tips for how to establish your personal brand: Claim your niche Create your character Treat people like humans Make your brand accessible  Continue to read Lisa's blog post...
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Twitter Marketing Tips
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Potato Chip Marketing!
What’s the #1 secret successful agents and brokers are using to THRIVE in this complex market? The answer may surprise you…It’s Potato Chip Marketing (a.k.a. The 7 Steps to Highly Effective, Low-Cost Marketing—No Matter the Market Conditions!) What is Potato Chip Marketing? And why does it matter to YOU? Today, more than ever before, it is absolutely necessary that you understand the difference between advertising and marketing. You may THINK you know and understand that difference. But after working with hundreds of agents and brokers from around the world, I’ve realized that most people don’t understand the REAL difference—the millionaire-making difference. Here’s what I’m talking about…
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If You Don’t Offer S’mores…You Should!
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SEO Responsibilities for Real Estate Brokers
Question: I am the real estate broker of my office—what are my SEO Responsibilities? Strange question; right? Well, not really. As the broker of your real estate agency, your job is to provide the best experience for your customers. You have been doing all you can to attract real estate buyers to your website, but you may have neglected the needs of your sellers. Isn’t it your job to provide the best marketing for your listings? Sellers want you to be the loudest bullhorn for their property—they need to sell their home quickly and for the highest price; they hire you to create the noise necessary for their property to help it sell quickly. Are you offering them that needed visibility?
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