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Tech Helpline Tips: Is It Time to Update or Replace Your Computer?
What year did you buy the computer you use most for your work? When is the last time you upgraded its operating system? Are you using the most current version of your web browser? If you can't easily recall the answers to any of these questions, there's a strong possibility that it is time to update or replace your computer. Here's a brief checklist to help determine if updating your computer's software is enough or if it's time to replace this vital technology that helps you do your job.
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Tech Helpline Video Earns National Nomination
Recently, PR Daily announced its 2018 Video and Visual Awards finalists. Among the five finalists in its Animated Video category was "Tech Helpline 2018 Animated Video, Florida Realtors." Other finalists in the category include videos from pharmaceutical giant Merck, agricultural fertilizer behemoth CF Industries and Bell Helicopters. Pretty impressive company! It's always great when an organization's creative efforts earn public recognition. Often, member communications work in the trade association world goes largely unheralded. But that does not mean the amount of effort that goes into many projects Realtor associations undertake each year is any less spectacular than those that grab an occasional accolade. So, when a real estate trade association does get public recognition for its communications efforts, it's kind of a big deal. It's even more impressive when recognition is from an organization that recognizes accomplishments from every business segment – not just real estate. PR Daily is published by Lawrence Ragan Communications, which for more than five decades, has been the leading publisher of corporate communications, public relations, and leadership development newsletters. To make its honor roll by being listed as a finalist for its annual video awards program is a high honor because of the broad range of business entries that this program attracts. About the video The new Tech Helpline animated video debuted in October 2018. It is available on Tech Helpline's YouTube Channel here. In just a little over two-and-a half minutes, all of the key features and benefits of Tech Helpline are presented to our target audience – real estate agents – in a fun, easy-to-view format. The video uses modern animation, music and two narrators – both male and female voice talent – to tell our Tech Helpline story. It explains how easy it is to reach Tech Helpline – call, chat or email – and all the things agents might not realize they can reach out for assistance. With 300 combined years of experience among Tech Helpline analysts, there's a lot of ways they help agents every day. Today, some 600,000 real estate brokers and agents in the U.S. and Canada have access to Tech Helpline as a member benefit from their MLS, association or a service provided by their brokerage. If you don't have Tech Helpline support, then ask your state or local REALTOR® association for it! For more information about Tech Helpline, visit our mobile responsive website at www.techhelpline.com. Tricia Stamper is Director of Technology at Florida Realtors®, which owns and operates Tech Helpline and Form Simplicity.
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How Much Money Can Tech Support Save Your Brokerage?
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4 Steps Brokers Can Take to Get Agents to Adopt Technology
One of the greatest struggles that broker-owners have with technology is getting their agents to use the technology tools they provide. On the other hand, many agents are suffering from tech fatigue with simply too many tech tools to learn, sometimes taking too much time to learn, none of them being integrated and often requiring too many different passwords to remember to access everything. While brokers throughout the U.S. over many years have invested hundreds of millions of dollars in technology for their agents, many studies show that fewer than half of all agents are using the tech tools their broker provides. A study by the WAV Group ("Broker Technology Adoption and Satisfaction Study") pointed to some of the reasons: Most brokerages today are managing relationships with five to eleven vendors Many of the tech tools provided have overlapping features and few, if any, ever work together The tech tools are scattered and not located in a single place for agents to access The study points out that "the cumbersome nature of this lack of organization leads to poor product adoption by agents, and low degrees of satisfaction by the broker." 4 Steps to Adoption Unfortunately, most brokerages can't wave a magic wand and fix all of these challenges overnight. So we talked to our Tech Helpline analysts for their advice on how to get agents more comfortable with technology. Tech Helpline is a service owned by the Florida Realtors® and the real estate industry's number one tech support service. Tech analysts work with real estate agents every day and have a combined IT experience of nearly 300 years. What they suggested were four basics steps that every brokerage can take today to help agents adopt their most important technology. Think of these steps as a "workaround" – a way to increase agent adoption despite other considerable challenges that may be inherent in how a brokerage provides technology to agents today.
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How Can Brokers Meet Agents' Tech Needs?
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Chat Bots: Don't Miss Out on the Latest in Real Estate Tech
Struggling to keep up with the seemingly endless issues of clients? Real estate and technology can work in harmony for better control of these queries. What is this miracle cure? It's not an added staff member, but bots – those little help-chat boxes that pop up on every website from your health insurer to your cell phone carrier. Building bots Carey is a DIY bot development product technology that is currently in development. It will allow users to create their own 'automated response technology,' or bots. Created by AgentPair founder Clark Giguiere, it's very close to wrapping up beta testing. One bot, built for industry news-provider Inman, will be ready any day. Another is already in-use by Trulia, helping renters find places in major markets and providing local stats and data. Smart-bot Bots are simple to find and use – even Facebook is using them. Just tap the Messenger's search tool to find a list of your friends and favorites, as well as available bots: Bots for sports teams and scores, news bots, bots for the Presidential race – you name it, there's a bot for it. Though certain key search terms must be used, bots are getting smarter and easier to use every day. As industries struggle to rise to the top in today's digital era, bots are an emerging power. Will you take advantage of the innovative opportunities they have to offer?
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Looking for New Tools for Your Business? Do Not BUY ANYTHING Until You Check Your MLS!
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Why Customer Service is Key to Selecting the Right Transaction Management Program
When you think of exceptional customer service companies, brands such as Apple, Amazon and Nordstrom immediately come to mind for most people. It's interesting that companies that are the best in their category are often known for having the best customer service. They also typically have the best products, processes or services, but it is the customer service component that resonates with most of their remarkably loyal fans and followers. Their customers often rave about their experiences, becoming unpaid company evangelists. For Form Simplicity, Brenda Ghibaudi is one of its biggest champions. When you ask the Florida 1st Realtor with Better Homes and Gardens Real Estate, located in South Florida, about the support she receives, she will tell you that Form Simplicity ranks beyond triple-A: "I would rate them, compared to any other customer service or tech support, a quadruple A," she says. It is the little things that add up to big benefits for Brenda, she explains. "They are welcoming when you call -- and they call me by my first name when they answer the phone. And they treat you great, regardless if you are tech savvy or not real techie at all; they are like chameleons in how they adjust to the level of the person who is calling in," she adds. Brenda also loves the fact that she can spend a Sunday at home, and if she's catching up on work and has a problem with a form auto populating, for example, she knows help is only a phone call away. "Being available seven days a week saves me a lot of time," she adds. Doing the right thing Brenda's experiences typifies the customer service approach that Form Simplicity strives to provide: a customer service experience that is unmatched by our competitors. Listening to the comments from both new and existing customers, it's a claim we are confident we can back up. More evidence of the success of our customer service-centric sales culture comes from the fact that our client attrition rate caused by customer dissatisfaction due to customer service is practically non-existent.
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The New Process for RFPs in Real Estate
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What Are the Advantages of Technology Made for Realtors by Realtors?
A little over 10 years ago, in January 2006, we were heading into a tumultuous housing market. But a few years before things got crazy, the Florida Realtors did something brilliant - it launched a new service for its members called Tech Helpline. The concept for Tech Helpline was pretty straightforward. Technology tools for agents were coming to market at a rapid pace and many agents admitted to needing technology assistance. Just a year later, the first iPhone would be announced and that little computer-in-your-pocket ushered in a flurry of both opportunities and challenges for agents as it quickly became the smartphone of choice for most agents in our industry. Florida Realtors saw the need to help provide a tech support service early on because it listened to its members. What was created with Tech Helpline was a kind of virtual "Genius Bar" for real estate agents, who could connect with a trained tech expert by dialing a toll-free number, opening up a chat window online, or simply shooting out an email if they had a less urgent question or need. The cost to the member: It was included as a member benefit, covered by their annual association dues. In other words, it didn't cost them an extra dime. Tech Helpline was originally started as a service solely for Florida Realtors. But we quickly realized there was national need for this service and we had created a system and infrastructure that made Tech Helpline easy to scale. We began offering it as a service to other associations, and today, it is the #1 real estate tech support service in North America, making support from Tech Helpline available to almost half the Realtors in the U.S. and Canada.
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How to Set Your Default Programs Preferences
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Should you Employ a Real Estate Virtual Assistant?
This post comes to us from the Properties Online blog: Chances are your real estate brokerage firm or agency business will grow in the next 12 months. This growth will require you to stretch yourself further than before, or make other arrangements. And even if you don't anticipate much growth in 2013, do you feel your technology skills are strong enough to meet the stringent demands of today's customer? Your business will thrive or flounder depending on how well you make use of your skills, and how well you can identify the skills with which you need assistance. The decision to hire an assistant may be on your horizon. So, should you hire an in-house employee or a virtual assistant? There is no right answer, but there are definitely some points to ponder. A real estate virtual assistant is a cost-effective way to add support to your team wherever and whenever you need it most—marketing, listing coordination, or lead generation and follow-up—giving you the time to focus directly on your clients, where you're needed most. Cost-wise, you'll find that a real estate virtual assistant is significantly more affordable per hour than an employee on an hourly wage. Another bonus is that you can employ a real estate virtual assistant on an as-needed basis, allowing you to better control your overhead.
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Ben Kinney’s Real Estate Team of the Future
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