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Single Property Websites to Impress Sellers and Generate Leads
Is a single property website something you want to use? As the costs to have multiple websites have dropped over the years, it costs little more than hosting to have a website for each of your listings, but are they worth the effort? If done well and the right lead generation tools are used, these sites can both help you to get listings and to get leads for buyers. Here's how.
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Do Vanity Property Sites Actually Work?
I don't know about you, but vanity doesn't have a very good connotation to me. Here are some synonyms I found while I writing this: narcissism, self-importance, arrogance, conceit, and egotism. Do you agree? Here is why I ask: I've been in real estate for a long time on a variety of levels. I've been selling technology to brokerages and developers for quite a long time. Every time I hear the term vanity site or single property website, I talk to people about why they spend the money on these things I hear comments like, "Keeps the seller happy," "My agent feels it helps them get listings," and the like. But do vanity websites actually work? It's just like advertising listings in a newspaper; good to show the seller but it does not produce trackable and measurable results. I realize it's tough to change that mindset, but give some thought to the way marketing is done in the 21st century: Websites need to be interactive, not static. Landing pages don't cut it; Consumers expect an amazing experience that includes mobile-friendly, responsive design; Serious marketers know their audience, who they are, what they are doing, and how engaged they are so they can tailor a specific message to them; and Many buyers are coming from outside the U.S. so that has to be a consideration, especially if you are in an international market.
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5 Ways Brokers Can Leverage Single Property Websites
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Why Use Video to Sell Real Estate?
Guest contributor Properties Online says: NAR tells us that 73% of home sellers would choose a real estate agent who uses video to sell their property over one who does not. That means the small 3% of agents who are actually using video have a major advantage. Are you one of them? Why use video to sell real estate? Well, if getting a leg up on some 97% of your competition to attract nearly three-quarters of sellers isn't reason enough, read on. People like video, and the statistics back it up. While the average web user spends 48 seconds on a website, the same user spends close to six minutes (five minutes, 50 seconds) on a website that has video. It's simple, really. If your real estate website and individual property websites include video, your visitors are likely to stay longer. And the longer a user stays on your website, the more likely they are to translate into a lead. Video is said to be a whopping 53 times more effective at drawing people in than text alone!
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Holiday Deal: Charitable Donations from Obeo
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How To Win the Listing BEFORE the Listing Presentation
Wouldn't it be wonderful to show up to the listing presentation knowing you're already hired? We've got a sure-fire plan that will help you impress your sellers and beat your competition before you arrive for the listing presentation. Follow these three steps to win your next listing. 1. Build the property site Don't just tell the sellers what you plan to do for their home--show them. Building a property site before you've actually taken the listing will show your sellers how committed you are and that you've already invested in them and their home. Drive by the property and snap a few exterior photos to use for the site. Research the home's history and details, and write up an accurate description that shows how well you already know the home and neighborhood. 2. Create the digital listing presentation Once your property site has been created, it's time to build a property-specific digital listing presentation for your sellers. Use the iPad-friendly listing presentation flip books available on ePropertySites to show your sellers how dedicated you are to them and their home. Explain your strategy, and show the sellers how and where you will be marketing their property site. Use photos of their home and neighborhood, as well as screenshots from their property site to illustrate your focus on their home. To see an example of a property-focused digital listing presentation, click here.
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How To Have A Modern Open House
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How To Think Like A Small Business Owner
Guest contributor Karli Larson of ePropertySites.com says: As a real estate professional, your business is similar to an online retail store. Like any online retailer, it's important for you to ensure your products are easy to find, easy to understand, and that you are easy to contact. For your listings, the best way of doing this is by creating a single property website. Remember: buyers aren't looking for information about you. They want information about your listing. A single property site acts like a commercial about the property, giving the prospective buyer everything they need to know in one easy to navigate location. When you create your single property site, it helps to think like someone who owns a retail store by keeping these things in mind: When buyers land on your property site, it's an opportunity to grab their attention and keep them focused on your listing. Make sure the buyers find everything they need at your site and don't end up looking elsewhere! Don't make buyers go to competitors' sites for information on the property such as maps, nearby schools and businesses, or documents.
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Creativity Counts: 5 Tips For Customizing Your Property Site
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