You are viewing our site as an Agent, switch your view below:

Agent | Broker     Reset Filters to Default
Top 10 Closing Gifts for Your Clients During Hurricane Season
Hurricane season runs from June 1st to November 30th every year, and each year many people are unprepared when a storm heads their way. If you're tired of buying the same old closing gift or still searching for a gift that really resonates with your buyers and sellers, consider some of these closing gift ideas. They're not just perfect for new homeowners; they are a great way to help your clients get a headstart on their hurricane preparedness.
MORE >
Top 10 Real Estate Podcasts (in Our Opinion)
Are you searching for a fun, convenient way to learn more about the real estate industry, and pick up tips from a wide range of experts? Real estate podcasts make it easy to learn from the best in the business, keep up with current trends, and discover new ideas to help grow your brand. As an added bonus, you can listen to podcasts at your desk, on the road, or while you're taking care of tasks around the house, so there's never a bad time to discover new real estate ideas. Start your search for the perfect podcast with our guide to the ten best real estate podcasts.
MORE >
5 Facebook Groups Realtors Should Join Today
MORE >
10 Real Estate Apps that Will Amplify Your Productivity
Welcome to our annual "Best Apps" article; a yearly entry that has proven to be very popular among agents. Once again, we've researched and gathered up an impressive collection of digital applications that will make you a more efficient and more successful REALTOR. Gone are the days when apps were strictly for early adopters and tech wizards. Nowadays, incorporating business apps into your everyday workflow is the price of admission in the ever-changing, on-the-go real estate landscape. Using these apps can make you more productive, more responsive, and more capable to serve your clients and gain new ones. Enjoy this year's 10 Real Estate Apps That Will Amplify Your Productivity:
MORE >
The 5 Real Estate Apps Every Agent Should Be Using
MORE >
Top 10 Podcasts for Real Estate Pros
When you want to improve your business, those who've already walked the path are a valuable source of insight. With years of experiences and knowledge of the business, they're often willing to share their secrets to help other real estate professionals get ahead. One of the most popular methods to share their advice is through podcasts. But with thousands of real estate podcasts to choose from, which ones should you listen to? Here are ten of our favorite podcasts for real estate agents and brokers.
MORE >
Get Ready to Knock Your 2019 Taxes Out Cold with These Apps!
MORE >
Thoughtful Closing Gifts to Give Your Clients in 2019
How many buyers will you help find a home this year? How will you celebrate when the last sheet of paper is signed, money orders exchanged, and keys handed over? Many agents choose to mark the occasion by presenting their clients with a closing gift – something that will leave a lasting impression and help them settle into their new home. If you want to join in the closing gift tradition but aren't sure where to start, these closing gift ideas for 2019 are for you.
MORE >
Outsource These 6 Tasks to Save Time
MORE >
[Best of 2018] 10 Apps that Boost Your Real Estate Marketing Firepower
We're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published in September and is #7 in our countdown. See #8 here. For this year's awesome apps article, we've focused on apps REALTORS can use to quickly and effectively ramp up their marketing prowess. Some of these apps have been around for a while, while others are new, but they all provide a unique and polished offering.
MORE >
Holiday Gifts Your Clients Are Sure to Love
MORE >
10 Gorgeous Gadgets and Accessories for Road Warriors
Your car isn't just a way to get from place A to B: it's a mobile office, your space to sing and so much more. We've put together a list of 10 gorgeous gadgets and accessories that every road warrior could use. We tried to choose a mix of high-tech and low-tech items. We also looked at a variety of price points. Which is your favorite gadget or accessory?
MORE >
8 Cool, Affordable Tech Gifts
MORE >
5 Essential Apps for Real Estate Agents
Before helping a client buy or sell a home, real estate agents must first keep their own organizational houses in order. This requires putting in place the infrastructure you need to meet and communicate with clients, help them find and view the home of their dreams and sign on the dotted line. The best apps for real estate agents will help you check off all these items on your agent to-do list — and more. Keep reading to find out which real estate apps make the cut.
MORE >
9 Ways Real Estate Agents Can Boost Their Productivity
MORE >
Get Organized! 6 Business Apps that Can Help
When you're busy, it's easy lose track of important tasks or meetings, documents, and even your sanity! But you don't have to get comfortable with chaos on the job. In fact, you can download the solution to everyday disarray through one of many business organization apps on the market. Read on for a list of the best organization apps for business.
MORE >
From Books to Podcasts: Best Resources for New Real Estate Agents
MORE >
10 Apps that Boost Your Real Estate Marketing Firepower
For this year's awesome apps article, we've focused on apps REALTORS can use to quickly and effectively ramp up their marketing prowess. Some of these apps have been around for a while, while others are new, but they all provide a unique and polished offering.
MORE >
6 Apps to Help You Take Better Listing Photos
MORE >
7 Helpful Tools to Digitize Your Real Estate Business
Real estate is changing. These days, you don't have to meet your clients face-to-face every time you need something from them. The internet and the tools that come with it make it possible to conduct much of your business online, even from your phone. Read on for information about helpful tools you can use to streamline your real estate business on the go.
MORE >
Good Small Business Solutions: What They Are and How Agents Can Take Advantage
MORE >
Top Apps for Real Estate Agents and Brokers
To successfully run your real estate business, you need to make sure you're leveraging the right tools so all operations, customer interactions, and daily tasks are contributing to your success. It's not difficult to establish good habits and effective strategies, but consistency in effort and execution is where a lot of real estate entrepreneurs get tripped up. If you are still building your success-oriented habits, you may find that you need some digital help. Here are the top apps that will help you achieve your short-term and long-term goals as a real estate professional.
MORE >
Top Apps for Real Estate Agents in 2018
MORE >
Top (Free) Apps for Real Estate Agents in 2018
Happy New Year! It's time to strategize and plan for an even more successful 2018 business year by reviewing the previous year's successes and failures. As a business owner, you don't have to spend much to achieve success, and with the proper apps in place, you can save time and improve workflow. Here are the top FREE apps for 2018!
MORE >
9 Apps for Mastering Productivity
MORE >
Top Phones for Real Estate Professionals in 2017
There is no 'best' phone for real estate professionals as everyone's needs differ. You may prioritize the phone's operating system for better communication apps, while your colleague may put more importance on the two-way camera to take selfies at his desk. I sat down with smartphone enthusiast Jeremy de Souza to break down this year's top phones. Let's take a look at what he told me re: the best phones from world's leading smartphone brands in 2017:
MORE >
The 12 Top Real Estate Podcasts
MORE >
Must-Have Apps for Real Estate Pros
Real estate agents can attest—there never seems to be enough hours in the day to accomplish everything you need to do. There are, however, quite a few tools available that will help you make the most of your time. Real estate apps are a great solution for agents because you can take them with you on the go, access key data from your phone at any time, and use them in the office to maximize productivity. There are plenty of valuable options to choose from, and we're here to help you take a closer look at the most effective apps for real estate agents. Top-Rate Real Estate Apps to Make Life Easier and Earn New Business
MORE >
14 Best Apps for Real Estate Agents in 2017
MORE >
The Road to Recognition: How Do You Market Your Real Estate Brand?
It's rare that you find a marketing book that's not only a joy to read but packed so full of actionable advice you're going to want bookmarks for your favorite sections to read again and again. The Road to Recognition is that book. Written by Seth Price and his co-author Barry Feldman, this is one book you'll want your entire team to read. According to Nobu Hata, director of member engagement for the National Association of REALTORS®, "If you're a living, breathing human being doing business in this world, you're a brand, and no one understands that more than Seth and Barry. Here is a roadmap to success worth reading." Organized as an A-to-Z guide to personal branding, Seth and Barry don't just cover the why of good branding, they detail the how in 26 easy to digest chapters covering everything from authenticity, content marketing, and design, to influencer marketing, websites and how to write emails people want to read. This begs the question—how do you market yourself today? How can you leverage your brand to accelerate your success, but also that of your team, organization, and community? Authors Seth Price and Barry Feldman have examined these questions and transformed their years of research, and hard work into an A-to-Z guide detailing the exact strategies and tactics accomplished personal branders master. It's called The Road to Recognition.
MORE >
5 Email Tools to Make Follow-Ups Easier
MORE >
How to Use Google Keep for Real Estate
Google processes 40,000 searches per second and over 3.5 billion searches per day. That's incredibly impressive, but Google provides much more than just a search engine. Google offers internet users a large range of products free of charge. In this new article series, we'll share how you can use Google's free products to grow, manage, and organize your business. Here, you'll learn how Google Keep can help your business, where to find it, how to use it, and more. What is Google Keep? Google Keep lets you "Save your thoughts as notes, lists, and voice memos from anywhere." Basically, anything you want to remember, take note of, scribble down, photograph, or have available for quick and easy reference can be stored in Keep. Keep also syncs across all your devices (phone, desktop, laptop, and tablet), making it easy to access your data anywhere. Why use it? Keep allows you to share and collaborate with your contacts on your notes. Keep's advanced sticky note functionality also lets you add labels to your notes for easy sorting. Creating labels for things like buyer resources, seller resources, and individual properties or clients will create tabs in Keep that contain all items with that label, making it easy to keep track of notes relevant to a particular person or property. Where can I get it? Android iOS Computer Browser
MORE >
Four Time-saving Tools that You Need For YOUR Real Estate Practice
MORE >
10 Top Apps for 2017, Recommended by Top Agents
There are literally millions of apps out there. Some of them may not be very useful (doesn't mean they're not fun), but others can reinvigorate your business and change the way you market, manage, and collaborate in real estate. Because nobody has time to comb through all the apps out there, we've asked some of real estate's top agents and coaches for recommendations. Here is a list we pulled together of the best of those apps! iMovie – This all-in-one video app recommended by Marguerite Giguere makes it easy to create, edit, view, and share videos on your iPhone, iPad, or Apple computer. PicPlayPost – If you're tired of the standard click-click-click technique of scrolling through images, this is the app for you. Marguerite Giguere recommends this app for creating multimedia collages that incorporate pictures, video, and sounds into one incredible collage. Haiku Deck – Make professional looking presentations on the web, your iPad, or your iPhone with this app, recommended by Chris Smith. Haiku Deck gives you access to thousands of templates and millions of free images, making it easy to create a presentation that complements your branding. WordSwag – Text is more relatable, digestible, and memorable when you add it to an image. Debra Trappen introduced us to WordSwag as a quick, easy way to add text to your photos. Use this app to add descriptions to listing photos or share inspiring stats, quotes, etc.
MORE >
3 Real Estate Tech Tools This YPN Chairperson Can’t Live Without
MORE >
10 Must-Read Books All Agents Need to Study
Any successful business person knows that to be the best, they need to study their craft and perfect their skills. So in the interest of continuing to learn, Kevin Ward of YesMasters Real Estate Success Training lists 10 books that every real estate must read and how it benefits them. The fourth book is sure to help you up your game.
MORE >
5 Professionals for the Best Real Estate Partner Referrals
MORE >
10 Real Estate Influencers to Have on Your Radar
How do you keep up with the latest happenings in the real estate industry? In an ever-changing landscape, keeping up with the most up-to-date trends can make all the difference in closing more home sales and gaining more clients. Real estate has so many players and firms that you may find yourself overwhelmed by the plethora of options on who to follow professionally and socially. That's why we put together a list of some of the top real estate influencers out there in the USA, based on their careers, accomplishments, and social presence. This is by no means the be-all and end-all of lists, and we know there are plenty of real estate pros and influencers out there. But, if you're new in the industry (or a seasoned pro) and you're looking for some of the experts and influencers out there to keep an eye on for advice and the like, this list is a great jumping-off point. Real Estate Influencers to keep your eye on: Leigh Brown: Coming from a sales background, Leigh Brown is now a partner and chief broker at Leigh Brown and Associates located in Charlotte, North Carolina. Leigh's work has made her one of the top selling real estate agents in Charlotte. She has been a longtime speaker and advocator for real estate, especially in terms of sales and motivation advice. She's a writer at REALTOR®Mag, her own blog, as well as many other media outlets as a guest writer. Follow her on Twitter: @LeighBrown
MORE >
Best Online Tools and Apps for Real Estate Agents
MORE >
5 of the Best Apps for Real Estate Agents
Two blog posts that continually get a lot of reads are 9 Apps for Real Estate Agents on the Go and Best Tablet Apps for Real Estate Agents. And while both of those articles are chock-full of useful apps for real estate professionals of all stripes, we have to admit that we're always coming across new (and new-to-us) tools that we want to share. Today we're going to take you through 5 apps we think every agent should download. And we'll even tell you why! (We're helpful like that.) Ready? Grab your smartphone or tablet because here we go! Click to download for iOS or Android: MileIQ (FREE*: App Store, Google Play) The smart mileage tracker that uses drive-detection technology to capture, log and calculate your business miles. It runs quietly in the background, automatically recording your mileage every time you drive. You simply swipe one way to categorize personal miles and swipe the other way to categorize business miles. (We think this is pretty neat. Watch the video.) Better still, it stores data in the cloud and enables you to easily compile and export reports as needed. With MileIQ, you get an accurate record so you can confidently log your miles and claim any reimbursements or deductions. *MileIQ is free for your first 40 drives every month, forever. Upgrade to unlimited drives for $5.99/month or $59.99/year.
MORE >
Best of 2014: 15 Apps that Will Make Your Job Easier in 2015
MORE >
Gift Guide: What to Get Real Estate Agents
Last year around this time, we published the Savvy Agent's Guide to Holiday & Closing Gifts. While we still stand by that post 100%, we have noticed one glaring error: it was all about what agents should be giving other people. But what about our agent friends? Surely the people who work tirelessly to make transactions happen, who drive us around, show our houses and make sure our paperwork is in order deserve a gift or two this season. If you're wondering what to give the real estate agents in your life – whether they helped you buy or sell your home or they're a dear pal or even a relative – this list is for you. Without further ado, check out our top 6 gifts for real estate agents: For MacGyver Types The tool pen is the ultimate gift  for do-it-all agents. So much more than a pen, it's also a ruler, level, and Phillips or flathead screwdriver. It's the perfect pocket companion for showing and staging listings, and it costs less than $30!
MORE >
Krisstina Wise: The Birth of a Brand
MORE >
How I Took My Real Estate Business Paperless
As I look back on 2013, I'll definitely remember it as the year that I took my business paperless. Why was going paperless such a goal of mine? I am sure you can relate – I don't sit behind a desk from 9am to 5pm – I am out meeting clients, signing paperwork, showing houses and on the move. I am driving from location to location for a large part of my day. So why would I want to lug heavy stacks of files when everything I need can be at my fingertips on an iPad or iPhone? I love my iPhone and iPad, but finding the right combo of apps was the biggest challenge. I think I finally have a winning combo that gives me peace of mind while I am out of the office so that I won't miss a beat – either an opportunity or a client's deadline. My paperless arsenal includes Tempo Smart Calendar to prepare me for what's next, Evernote to keep client files and MLS sheets, Wise Agent for CRM (Top Producer also fully syncs with Gmail and is therefore fully compatible with Tempo), and DocuSign for signatures. I want to tell you about Tempo because it was my missing link for going paperless. Tempo connects to my Gmail, Contacts and Google Calendar and finds everything I need for each appointment. It retrieves all of the info I need for both my business world and personal life – from emails and documents, maps and locations to background info about the client I am getting ready to meet. It's a waste of my time and so frustrating jumping from app to app to find what I need. I get a lot done with Tempo in a single tap without leaving my calendar. It's like having an assistant prepare me for what's next. In Tempo, I title my appointments like this: "Buyer Appointment – Client Name" or "Seller Appointment – Client Name." Then, Tempo finds everything I need that's related to the appointment, including contacts, locations, conference calls, and related emails and documents.
MORE >
Top Product Reviews from 2013
MORE >
Forget Buyer Leads, I Need Sellers
In business, inversion is a deviation from the normal conditions of economic stability represented by a dramatic shift when conditions hit a tipping point. It is hard to spot the tipping point in real estate economics because it happens in local markets at certain price points first, then spreads systemically until it saturates a region or the nation. Clearly, we have moved from a buyer's market to a seller's market in real estate. Now it is time for a shift in marketing from buyer lead generation to seller lead generation. Its time to shift marketing money from online advertising over to direct marketing. The good news is that technology can help. I have written before about tools that leverage big data to power brokerages that want to predict the likelihood of customers purchasing affiliated services. There are a number of monitoring tools that can signal a mortgage company when it becomes in the consumer's best interest to refinance. Using the closing date of a home purchase, insurance companies can target renewal or take away business for homeowner's insurance and other insurance bundles. These solutions should be fundamental in the operations of brokerages offering a complete line of homeownership services. The new emerging category is using big data to predict what homeowners are likely to sell. There is a unique intersection in business between businesses and marketing that usually takes on the term of market research. Marketers build profiles of target customers, then the magicians or mathematicians take over. In today's parlance, they call it algorithm development. In the simplest of terms, any real estate professional can tell you what and who is selling today. Using those signals, algorithms can be developed to ascertain a model for predicting who is likely to sell next. It is not intuition, it's predictive math.
MORE >
5 More Awesome Apps for Your Real Estate Business
MORE >
Make Over Your Tech Tool Collection to Sell More Homes
This post comes to us from the HomeFinder.com blog: Looking to boost your go-to tech arsenal? We've compiled the must-have apps, gadgets and services you need to add to your collection, to make this summer your most successful selling season yet! Eliminate paper clutter: Eliminate unnecessary paper and clutter by scanning papers, documents and receipts onto your iPad. Download the Scanner Pro app ($6.99, iOS) to transform your iPhone and iPad into your own personal scanner. Your paper documents automatically become PDFs you can save, share or email at your convenience. Track your belongings: When you're juggling multiple sets of keys, a phone, a tablet and a laptop bag, you're bound to misplace one of them. The Garmin GTU ($119) is a small device you can attach to your most important belongings. If one of your designated items has entered or left any of the ten areas you have predetermined, its GPS technology it will automatically inform you by email or text. Take professional quality photos: Photos are a real estate agent's best friend. Invest in the ultra sophisticated Samsung GC110 ($449) camera to attract potential buyers before they even set foot inside the home. Thanks to this camera's Wi-Fi connectivity, you can immediately share photos and videos with your clients via email or social media. Also, consider bringing a digital photo frame to open houses, so you can keep a running photo loop of the neighborhood and nearby amenities, so potential buyers can have an idea of their possible future lifestyle.
MORE >
New Home Inventory Search Tool - Builder's Update
MORE >
Top 13 Apps to Start Your New Year Off Right
This past November, Homes.com's Joe Sesso presented the "Top 13 Apps for Success in 2013" at the National Association of REALTORS® Expo in Orlando. The presentation was a huge hit among real estate professionals. If you were unable to attend, don't worry — we've got a video for you, as well as the links to download all of these apps! Get your iPhone, iPad or Android device handy and start installing these as you watch! (Click through to the next page to find the links.)
MORE >
5 Mobile Apps That Streamline Your Real Estate Business
MORE >
Build Your Portfolio of Online Recommendations
Online reviews are an increasingly important part of real estate agents' lead generation arsenal. In fact, a recent survey found that 72% of consumers trust online reviews as much as personal recommendations. Search technology relies heavily on consumer recommendation data, too, further underlining their importance. Bing and Siri, the iPhone's voice search, both use data pulled from Yelp in their results. Google uses data from Google Places to determine which search results are most relevant. Online Ratings and Reviews Sites Here is a brief overview of important sites to begin building your portfolio of recommendations on. Yelp – This ratings and reviews site has achieved appeal across a variety of industries. This familiarity makes it more powerful, because it's where your customers are already going to pick things like a restaurant or dentist. You may be surprised at the volume of consumers who look you up using their iPhone, or in their automobile's navigation system. If you are not on Yelp, they will not appear in the results.
MORE >
Summer Product Highlights for Agents
MORE >
5 Local Directories to Bolster Your Online Reputation
According to the National Association of REALTORS®, reputation was the second most important factor when choosing an agent. Consumers are researching online and looking for a good brand presence and strong online footprint via online directories and social networks. The phone may ring a few more times this month because you read this article, so read on to discover more ways to brand yourself online. Increase your online presence by sharing your brand and contact information within several online directories. The conversion rate for local directory marketing can be up to 50% in some directories, which is significantly higher than traditional advertising like print and radio. That means that you could convert 1 in 2 leads into a potential customer!
MORE >
5 Simple Steps to Making the Best Real Estate Videos
MORE >
22 Real Estate Twitter Accounts You Should Follow
If you're starting to use Twitter to kick start the social media marketing plan for your real estate business, you're probably looking for some quality people to follow. One of the biggest complaints from new users to Twitter is the process of finding people to follow. This process has become a lot easier than it once was, with the introduction of Twitter lists and the revamped Who to Follow search. However, it still can be a bit of a chore, so that's where this list of real estate Twitter users comes in handy. When creating this list, I looked for Twitter users who are doing a great job of engaging with their Twitter feed. Many of them manage to mix in a little personality with relevant information about the real estate market as a whole, as well as local to their area. I have varied the list, so they are a mix of accounts ranging from a couple hundred to thousands of followers. This list displays users from across the spectrum of real estate tweeters, from agents and brokers, to mortgage brokers and home stagers. I've made it easy to get started. Just click the official Twitter follow buttons in the list below! Note that the buttons may take a few moments to appear. Real Estate Tweeters Follow @MsREAgentLA Angelena with a love for homes and my city. Follow my tweets and come talk to me. North East Los Angeles Real Estate Services. Follow @Agentopolis Real estate agent directory, REALTOR® directory, realtor marketing, home search, real estate information. Follow @RobMcKichanRLP Award Winning REALTOR® at Royal LePage Oakville; Broker, Accredited Senior Agent. Also serving Burlington, Milton, Mississauga, Etobicoke, Toronto/GTA. Follow @Ryan_TopleyC21 REALTOR® with Century 21 Lloydminster. I am a dad, a husband, and all around good guy. Follow @homingCloud A real estate information social and matching platform, connecting home owners with home seekers so they can bypass the middleman and be happier, not broker.
MORE >
Get Ready for Real Estate Connect SF!
MORE >
Two Approaches to Commute Calculation
Offering information about commute times to people shopping for a new home is, quite simply, a great idea. This is particularly true in our current culture, one focused on reducing expenses and protecting the environment. Today, we'll take a look at two different approaches to doing just this – courtesy of Trulia and Walk Score. My Commute Matters I should explain that I don't live in San Francisco, Los Angeles, Chicago or another thriving metropolis. However, I do have a commute to work (about 35 to 45 minutes, in fact). And it's a huge part of my day. Lengthening or shortening that commute will be a major consideration for me in making my next home purchase. I'm not alone. Many Americans are hampered by a long commute, and are looking for ways to cut it down. They want to save time, spend less money on fuel, and be kinder to the environment. So, like me, as they make their real estate choices, the length of the commute could be an important factor. Smart real estate professionals will recognize this priority, and will respond by offering information about commute times. New online tools, like the ones we're about to discuss, can be a great first step. Trulia's Commute Map I was actually inspired to write this article after spotting a recent post on the Trulia blog announcing their new Commute Map. I decided to give it a try for myself. Before I share my experience, I want to point out that Trulia's Commute Map lives on Trulia.com. In order to recommend this tool, agents will have to direct their clients to Trulia.com – away from their own website. However, the Commute Map represents another feature that Trulia offers to provide a richer home searching experience to online visitors and may encourage visitors to spend more time on the site (and, in a perfect world, more time viewing any listings that you have syndicated there). Alright, that being said, here's my experience with the Trulia Commute Map.
MORE >
Top-Ranking Cameras from Consumer Reports
MORE >
Top-Ranking Tablets from Consumer Reports
The August 2012 issue of Consumer Reports ranks some important real estate technology tools: Smartphones, laptops, cameras and (our subject today) tablets. We'll be dripping out some of their key findings to help those of you who haven't made these important purchases yet or are looking to upgrade. Let's talk tablets! With our upcoming webinar, "WOW Your Clients with Your iPad," we've had tablets on the brain. So we were particularly interested in seeing which brands and models Consumer Reports recommended. iPad Receives Top Score The third generation 10-inch Apple iPad with 4G and 16GB receives the highest overall score of any tablet Consumer Reports reviewed. Why does this model receive such high marks? Consumer Reports touts the excellent display, realistic colors, great camera, long battery life, and extensive app store. If you already have an iPhone, you should seriously consider leaning in this direction because all of your apps will populate to your iPad and you will not need to learn anything new. Looking to spend less money? The prior-generation iPad 2 also receives excellent marks and earns the accolade of "the best deal available for the iPad" from Consumer Reports with an overall score of 80 for Wi-Fi only and 82 for 3G.
MORE >
How to Write a Press Release
MORE >
Kodak Playtouch Review
VScreen recently heard about Kodak's new Playtouch Camcorder and created a video review of this hardware. If you would like to be able to shoot your own listing photos or video tour but also want to have an easy-to-use camcorder, this tool may be worth checking out. Learn how the Kodak Playtouch could help you grow your business.
MORE >
7 Keys to Email Success
MORE >
Top 10 Grammar Mistakes to Avoid (Part One)
If you're like most people, writing isn't much fun. Just because you're not a gifted scribe doesn't mean you shouldn't share your thoughts. After all, as an experienced professional, you've got valuable insights that could enlighten your peers and market your services, insights that would be best expressed in writing. You need to be sure that your literary gems have a basic level of grammatical accuracy if you don't want your message to get lost through the "noise" of your mistakes. We all have a few pesky bad grammar habits that we just can't seem to break. If you're a victim to any of the mistakes I'm about to mention, it's time to tape the list up on your wall, stick a post-it on your laptop, or have a colleague proofread your work. I'm going to cover the first 5 mistakes here. Part Two will cover the next 5 mistakes.
MORE >
Severe Spring Weather Brings Possible Perils to Homeowners
MORE >
Agents Can't Afford to Lack Confidence in Today's Market
Real estate is a business that requires a great deal of trust. People on the selling end want to get as much money as possible for their home, while buyers hope to spend as little as possible. Negotiations can be lengthy and frustrating when a Realtor® is inexperienced or unknowledgeable about a property; consequently, damaging their trust with buyers and sellers. Lacking the experience or knowledge in any situation damages self-confidence. Since there's a lot at stake in a real estate transaction, an agent's confidence goes a long way with clients. It is therefore imperative for realtors® to ensure that their self-confidence is solid and strong as a granite foundation. Here are a few tips to boost and strengthen confidence:
MORE >
5 Photo & Video Resources Your Competition Doesn't Want You To Know
MORE >
Fun and Creative Real Estate Marketing Ideas
Guest contributor Rick Bengson says: In the past, I've suggested a few creative and fun real estate agent marketing ideas that you can use to draw in more clients and promote your brand offline. I'm sure you've noticed after awhile it can get a bit stale using the same traditional methods of sending flyers and emails; although, these methods can be very effective, so I thought perhaps now would be a good time to mention a couple more fun and unique REALTOR® marketing ideas:
MORE >
The Queue Episode 3: Facebook MLS App and More
MORE >
Want the Inside Scoop about 5 New Products? Be the First to Know!
In episode #2 of The Queue I covered some amazing new services and products that can really help you grow your business and improve your new media marketing efforts as a Realtor®. Real estate technology is moving faster than ever and my weekly webshow The Queue is exactly what was needed to help you all keep up!       This weeks topics included reviews of: About.Me Qwiki Pip.l Evernote A wifi digital frame from Kodak
MORE >
Looking for the Best Free Online Backup System?
MORE >
Mobile Ads Make a Splash! Don't Be Left Behind!
Earlier this year a lot of attention was drawn to the world of mobile technology and mobile advertising in particular when both Google and Apple decided to ramp up their mobile advertising businesses.  In January, Apple bought mobile advertising company Quattro for $275 million.  A couple months later, Google completed a highly scrutinized purchase of Quattro rival and industry leading mobile advertising company AdMob for $750 million. While numerous reports from industry analysts show that mobile advertising dollars pale in comparison to dollars spent on traditional online advertisement an equal if not greater number of reports speculate that mobile Ad spending will increase exponentially over the coming years to the tune of tens of billions of dollars.  Regardless of the dollar amount, one thing is certain; mobile advertising within the mobile technology being used in real estate can provide tremendous benefits to both buyers and sellers.
MORE >
To Check In or Not to Check In
MORE >
Open Letter to Twitter: Promote Your Engagement, Really?
Dear Twitter, I was reading your new advertising plan on promoted tweets, trends and accounts, interesting read in general, but a little confusing! So let me start with the big question, what are you thinking??? The whole Twitter community is REALLY about engagement, interaction, and brands come to the space to humanize their corporate machines. What does that tell you about this space you have created (yes I worship at the shrine of Twitter I will admit), we have adopted it. Just like Charlie Brown’s Christmas tree or Tinkerbell, we believe and you have thrived. We clapped, we cheered, and we poo-poo’d the naysayers. So I ask you – ADVERTISING is one thing, promoted products are completely another.  
MORE >
Wish You Had a Secretary to Keep Track of Your Calls?
MORE >
Want to Promote Conversation on Your Blog?
Read enough about blogging, and you’ll see posts, comments and questions that typically sound like this: “How can I get more comments on my blog?” “My blog must suck, no one ever leaves comments.” “So-and-so must be a better blogger than I am. He/she always get a ton of comments.” And so on and so forth. A while ago on Active Rain (a large real estate network) there was a “featured post” titled, 10 ways to get more comments on your blog post. It’s a good article, and I can’t really disagree with anything the author wrote. But here’s the deal….
MORE >
Who to See and Where They’ll Be
MORE >
The Three Barreled Marketing Gun
I will never forget my father teaching me to shoot a gun. He started me out on a 4-10 shotgun. It was light and easy to carry – the shot did not travel far and the spray was enough to insure that I did not miss. Once I progressed, he moved me up to a 12 gage – double barrel.  Asking why they built a gun with two barrels, my daddy explained that the second shot was in case you missed with the first. The same is true of marketing in real estate today, but in these difficult and competitive times, I think a three barreled gun is what agents need. The three barrels in real estate marketing are: In-person marketing Direct marketing Follow-up
MORE >
What Does Your Website Say About You?
MORE >
Here Comes the Blackberry Tablet!
Many in real estate have taken great interest in the iPad. For many of us over 40, it is a great solution to mobile computing. The screen is big enough to read! The problem with the iPad for real estate is that most of the tools that agents and brokers use in real estate are not built to work on Apple OS. In real estate, Blackberry took major marketshare after the Palm Treo appeal melted. The Pre did not live up to the performance and usability of the Blackberry or the iPhone. Real Estate folks who needed a phone that worked with the MLS wireless products flocked over to Blackberry. Others that just wanted a cool phone choose the iPhone. Recently we have seen a variety of new companies emerge that are bringing real estate tool to all devices – iPhone, Blackberry and Android (Google). Here is a link to a pile of them on RE Technology.
MORE >
Want to Keep Your Gen Y Clients Satisfied?
MORE >
Want to Grow Your Real Estate Business? Go International!
Capturing business from American homebuyers has been tricky in the current housing market. But take heart. While real estate is local, foreign buyers are still buying in the US! REALTORS® focused on international homebuyers are seeing increases in that portion of their business. According to a 2009 study by NAR, “The 23% of REALTORS® with international clients seem have seen an increase in overall business. “Fully a quarter of [REALTORS® with international clientele] indicated that their international business had increased.” NAR also reported that, “A relatively small share of REALTORS® appears to account for the bulk of international sales in 2008/2009.” Statistics to this effect include: 10 percent of the over 1.1 million REALTOR® membership had 6 or more international clients Five percent of REALTORS® reported that more than 50 percent of their transactions were with international clients; of those, two percent indicated that 76 percent or more of their transactions were with a foreign client. The median number of foreign clients purchasing property was approximately 1 for those REALTORS® indicating that they had a foreign client. Many REALTORS® on the buy-side of a transaction have told us that they are familiar with the language, customs, culture, and needs of the specific nationality of buyers served, frequently having either been born in that country or having parents from the country. Given these statistics, it may be profitable for real estate professionals to look into engaging the international community of homebuyers. The study answered the following questions:
MORE >
6 Degrees of Socialization
MORE >
3 Simple Steps to Dominate Your Marketplace
On August 31st, Jennifer Cummings, the marketing strategist behind some of the most successful real estate agents today, will reveal her secrets to dominating your marketplace and becoming the obvious choice for homeowners. In this webinar, you will jump-start your business with… -Simple, low-cost strategies to boost your marketing to above average conversion rates -The shocking results of consumer research: discover why homeowners choose one agent over another -The #1 mistake most agents make in this recession economy and how to avoid it -And much more… Title: 3 Simple Steps to Dominate Your Marketplace and Become Every Homeowner’s First Choice Date: Tuesday, August 31, 2010 Time: 1:00 PM - 2:00 PM PDT   Cost: Nothing   Presenter: Jennifer Cummings      
MORE >
Homebuyers Are Not Connecting with REALTORS Online
MORE >
Don't Be Late for That Very Important Date!
It's no secret, home buyers offer a small window of opportunity for real estate agents to use to engage them.  If they do, great!  If not, they move on to an agent who will. Pennsylvania Association of REALTORS® posted an article on their JustListed real estate news site, featuring Marilyn Wilson.  The article pin points the need for real estate agents to act fast. Putting the consumer’s needs first is imperative to success, according to Marilyn Wilson of the WAV Group, a real estate research company. “As an industry, we often don’t think about what the consumer wants,” Wilson said. “NAR’s research shows that the average REALTOR® is 45 years and older. The average home buyer is 45 and younger. This is causing some disconnect.” For example, Wilson notes that many younger clients don’t expect REALTORS® to research homes for them. “They do, however, expect instant responsiveness from their REALTOR® so returning phone calls or e-mails at the end of the day isn’t going to cut it,” she said.
MORE >
Re-Connect with Inman
MORE >
Juggling Too Many Contacts? Consolidate with Plaxo!
As a REALTOR® you will always need to attend networking events and continually advertise your brand to your local marketplace. However, new online tools have emerged that help outreach and networking become easier and much more expansive. The new concept of online networking is a very productive method for building a “following” that you can connect with virtually. As the world around us changes, so must real estate marketing. From the early days of chat rooms, people have been successful at creating and developing relationships on the Web. Today, more and more agents are using the Internet to do the type of networking that they used to do offline, and some agents, like Diane Cohen of Chase International, for example, have seen their business explode as a result. The difficulty to many agents is the first step of understanding where to start or how to expand your online networking, hereafter referred to as social networking. Not all sites are for all people. Your goal is to cover the basics, but you will encounter surprises everywhere. If you are like most of us, you probably have distant relatives, classmates, and old friends that you have lost track of. With social networking, you may find them again. Connecting with old acquaintances is not only a personally rewarding experience, but also a great opportunity to let them know that you are a REALTOR®. What follows is a description of the top social networks for professionals, the order in which you should join them, and how to register. This series will include: Part 1: Juggling Too Many Contacts? Consolidate with Plaxo! Part 2: Go Big or Go Home – Network with Google Using Gmail Part 3: LinkedIn - Provider of 4 Degrees of Separation Part 4: Connect the Past with the Present Using Facebook Part 5: MySpace – Stake Out Your Space Part 6: Make Noise and Build Traffic with Twitter Part 7: He Said, She Said – Manage Your Online Reputation with Naymz We hope that you will glean the purpose of each of these sites in online real estate networking and take away the basic steps of getting started.
MORE >
Foursquare, or Not to Foursquare?
MORE >
Listing Photos: Truth in Advertising
Many Real Estate Agents are not good photographers, but learn to be better. Part of our job is to take photos of our listings, and to show those homes in the best possible light. I think that is a great goal, as we are marketing homes – and trying to appeal to the Buyer who is making their choice to view a property solely on the photos we present online. But is it truth in advertising? Tonight I showed two houses, the Client expressed certain expectations based on the photos he saw online. The photos shown, versus the reality of the properties was remarkable. The first house was a foreclosure, the condition was awful, and had it been properly represented we would never have been there, but the listing agent (or the Sellers) elected to show old photos. The expectations then for the second property were that those photos would also “falsely” represent the house.
MORE >
The Reality of the Open House
MORE >
Today Techno Real Estate Agent Must Haves
Technology and Real Estate really do go hand-in-hand today. What technologies a Real Estate Agent chooses to use may be what sets them apart from their competition. And this business is brutally competitive at times. Making some basic choices as you approach Real Estate Technology is a good foundation if you want to become the “High Tech” real estate agent. Someone recently asked me what I would suggest they do, as a new agent, to try to differentiate themselves from the rest of the pack. The following are just some basics that I think would be helpful for any real estate professional, and all very easy to use.
MORE >
4 Steps to a Successful Sale
MORE >
A Customer Service Confluence
There has been this weird confluence of customer service experiences for me over the last few days. It’s like a disturbance in the nexus of the customer service universe. I’m a big fan of great customer service. I love being on the receiving end of it, and I try to make premium customer service the primary focus of our real estate brokerage. There are several stories of customer service experiences strewn about this blog, from the great — the Broadmoor Hotel and a mattress store — to the not so swift horrific at Nationwide Vision. And then there was this…
MORE >
New Real Estate Technology Products From Microsoft
MORE >
Get Plugged into WordPress with the Latest
I recently got back from the Inman Connect 2010 conference.  It does not get much better than sunny San Francisco, real estate professionals, networking and best of all… technology evaluation! Were it possible to be three places at once, I would have done so merely to provide RETechnology.com subscribers with the most recent information to build your business and increase your effectiveness. The topics were excellent.  Although I could not be all places, I did manage to prioritize several key seminars, one of which was Reggie Nicolay’s “Plug Ins You Must Have to Rock a Real Estate Website.” Reggie is the Director of Social Media for REALTORS Property Resource™ (RPR), and well-known in the industry. In his presentation, he outlined his top eight WordPress plug ins.  For those who are not familiar with this term, a plug in is a software component that can be easily added to a larger software application (in this case, a WordPress blogsite).  Plug ins allow agents and brokers to add components to their blogsite that allow them to play video, scan for viruses, manage the site’s content from an administrator etc.  It is always interesting to see which plug in technologies professionals recommend. In Reggie’s case, he recommended the following eight plug ins: Gravity Forms Wishlist Member Altos Toolbar Backup Buddy WP Touch Pro Events Calendar Pr Sharebar Meet your Commenters
MORE >
RealtyTech123 Agent Website and IDX
MORE >
To Sell, or Not to Sell, That is the Question
Casey McCann (@CaseyMcCann) recently asked me a question on Twitter, which I want to answer here, because 140 characters and a short answer are just not enough.  “Do you think it works out in the long run to take a loss on one property to get a deal on another? Or should you just sit tight?”  The simple answer, is not so simple – it depends. Why it depends is a bit more difficult to answer, so based on Casey’s question I present a few options on how to deal with this sort of situation. The first question to consider in answering this, for anyone, is first do you have equity in the property, or the second do you need to pay to get out, or do a short sale. The answer varies, and then there are at least two scenarios it can apply to.
MORE >
Cloud CMA
MORE >
Step 3: Capture More Buyers with Full-Motion Home Tour Videos
In an effort to empower real estate agents to convert online listings to leads, REALTOR.com published the 6-Step Online Optimization Plan. This report covers the following topics: Intro: Get more buyer leads from your online listings Step 1: Generate more buyer leads with photos Step 2: Get more calls with Persuasive Property Prose Step 3: Capture more buyers with full-motion home tour videos Step 4: Getting online home buyers to your Open House Step 5: Your social network is still your #1 profit center Step 6: Increase exposure, increase buyer inquiries Following step two of this report, step three discusses how real estate agents can harness the power of video to sell more real estate. Today’s home buyers want more in-depth information when searching for homes – it’s the reason most buyers search online. They know they can get more pictures, neighborhood information and now even videos. Videos do something that virtual tours can’t – give you a feel of what it’s like to walk through a home. Best of all is that you don’t have to be a professional filmmaker and you don’t have to spend a fortune. This special guide will help you create a professional full-motion home tour video.
MORE >