You are viewing our site as an Agent, switch your view below:

Agent | Broker     Reset Filters to Default
Friday Freebie: Property Flyer to Download and Print
In honor of back to school season, we're giving you homework this weekend. But don't worry--we promise it'll be fun and that you'll walk away with an upgraded real estate marketing toolkit. Ready? Let's get started! Expand your marketing mix with a free property flyer from ProspectsPLUS! Today's assignment has one purpose: to expand your real estate marketing horizons by upgrading or adding a new lead generation piece to your repertoire. That piece? A property flyer of your choice. We've teamed up with ProspectsPLUS! to offer RE Technology readers a free property flyer (with promo code FREEFLYER) that you can customize, download and print right from your computer. Your homework is to choose a flyer that either upgrades a property flyer that you're currently using, or is a type of flyer that you've never used before. There are multiple designs to choose from, and various flyer types like: Single property flyers Multiple property flyers Multiple property 'Just Listed' flyers 'Just Listed' lead generation letter to neighbors 'Just Sold' lead generation letter to neighbors Once you choose a flyer, you can customize it on the ProspectsPLUS! digital platform. Next, you'll download the flyer as a PDF and either print it at your office or take it to a local print shop. (Homework cheat: Before you get started, read our last Friday Freebie to learn how to get a $25 gift certificate just for creating a free ProspectsPLUS! account.) Use your flyer to create A+ marketing campaigns that target buyers, build your brand awareness, and attract seller leads. Download your free property flyer now! Use promo code FREEFLYER at checkout.
MORE >
Friday Freebie: $25 Gift Card to ProspectsPLUS.com
We're going to slide you into the weekend with one of our most low-effort Friday Freebies ever. It's one of the most rewarding, too: Get a free $25 digital gift card simply for creating an account, then instantly use it to buy professionally created marketing materials for your real estate business. Sounds too good to be true, right? It's not, and it's only the beginning. Starting today, RE Technology and ProspectsPLUS! are teaming up to offer a series of Friday Freebies that features a wealth of real estate marketing collateral. So create your account, collect your reward, and stay tuned for a host of exciting offers over the next two months. If "Where do I sign up?" is the next thing on your mind, read on to learn more. Free $25 Gift Card, courtesy of ProspectsPLUS! Like we said, this is a very easy Friday Freebie. All you have to do is: Create an account Get a $25 gift certificate via email Naturally, your next question probably is, "What can I spend that $25 on?" Well, ProspectsPLUS! is a "web-to-print platform" that lets real estate professionals create, ship, and track print marketing materials. Here's a sampling of what they offer: Postcards Flyers Door hangers Specialized marketing kits for FSBOs, expired listings, and more Downloadable reports Brochures Newsletters And more! We'll be offering Friday Freebies on some of the above items over the next few months. So get ready to dive in: Create an account and get your FREE $25 gift card today!
MORE >
3 Quick Ways to Print What You See in RPR
MORE >
Top 10 Print Marketing Strategies for Real Estate
Over the past half dozen years we've seen a lot of media coverage about the demise or merging of newspapers around the country. The loss of advertising revenue from their major past customers, like real estate brokerages and auto dealerships, has been one factor. Advertisers want to spend their money for results, and as people moved their news consumption from print media to the Internet, advertisers have moved with them. Marketing research firms have been publishing reports recently that indicate changing trends. For years, marketing spending by real estate firms has been down and their spending has been moving from print to the Web, with last reports showing 56% going digital. Now the data is showing digital advertising spending flattening out and print spending rising again. There isn't published data to support it, but this spending may be by companies that have found ways to use print and digital together for better results from both. Let's see how these media can work together. Strategy #1: Don't dismiss print. You may not have been dismissing print, but if you've been reducing your print budget over time, it may be time to take another look at the ratio of print-to-digital spending. The trend began to change in 2012 with newspaper spending up almost 1% that year, and magazine spending up more than 30%. So at the very least, you should be putting some thought into your budget and marketing plan to see how to get more from print and use print and digital together for better results. Multiple major surveys are telling us that people still respond to print marketing, but in a way that's different from in the past and from which we aren't benefitting. Americans have become dependent upon the Internet and have moved to mobile devices in droves. These surveys also tell us that no matter where our prospects hear about us or see our advertising, many will make their first research effort a visit to our website. Our #1 strategy is simple but important: Start thinking of print and online marketing as a team, not an either/or.  
MORE >
3 Reasons You CANNOT Ignore Postcard Marketing To Your Geographic Farms
MORE >
Online Media Surpasses Print in 2012 – What It Means for REALTORS®
We recently spotted an article on Mashable.com that boldly proclaimed that dollars spent on ads online would surpass dollars spent on print for the first time in 2012. You can read the Mashable article (based on a study from eMarketer) here. We were intrigued and believe it has important implications for REALTORS®. For what seems like a long time now, many of us have had our doubts about the return-on-investment of real estate ads in newspapers and other print media. After all, multiple studies have shown that the majority of homeowners begin their search online. Apparently this is a trend that is true across many industries, as you can see in the chart from Mashable below.
MORE >
The secret to magazine advertising
MORE >