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Friday Freebie: 100 'Just Listed' and 'Just Sold' Postcards
It's easy to automate your digital marketing--but what about your print marketing? Well, say goodbye to looking up addresses and licking stamps, because we've found a solution that automatically sends "Just Listed" and "Just Sold" postcards to verified homes near your listing. The best part? RE Technology readers get to try it out for free. Read on to learn more. 100 free postcards, courtesy of MLSMailings.com MLSMailings.com is an automated print marketing service with a high-tech twist. It taps into your MLS's data to monitor when you newly list or sell a home. When it sees a new listing or just sold home, it automatically sends "Just Listed" and "Just Sold" postcards to verified addresses near your listing. It does it quickly, too, sending postcards within 48 hours of you listing or selling a home. We've teamed up with MLSMailings.com to offer RE Technology readers a chance to try it for themselves. MLSMailings.com is offering our subscribers 100 free postcards (you just pay for postage) with promo code FIRSTORDER. Ready to see what automated print marketing can do for your business and your busy schedule? Claim your free postcards today!
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Friday Freebie: Property Flyer to Download and Print
In honor of back to school season, we're giving you homework this weekend. But don't worry--we promise it'll be fun and that you'll walk away with an upgraded real estate marketing toolkit. Ready? Let's get started! Expand your marketing mix with a free property flyer from ProspectsPLUS! Today's assignment has one purpose: to expand your real estate marketing horizons by upgrading or adding a new lead generation piece to your repertoire. That piece? A property flyer of your choice. We've teamed up with ProspectsPLUS! to offer RE Technology readers a free property flyer (with promo code FREEFLYER) that you can customize, download and print right from your computer. Your homework is to choose a flyer that either upgrades a property flyer that you're currently using, or is a type of flyer that you've never used before. There are multiple designs to choose from, and various flyer types like: Single property flyers Multiple property flyers Multiple property 'Just Listed' flyers 'Just Listed' lead generation letter to neighbors 'Just Sold' lead generation letter to neighbors Once you choose a flyer, you can customize it on the ProspectsPLUS! digital platform. Next, you'll download the flyer as a PDF and either print it at your office or take it to a local print shop. (Homework cheat: Before you get started, read our last Friday Freebie to learn how to get a $25 gift certificate just for creating a free ProspectsPLUS! account.) Use your flyer to create A+ marketing campaigns that target buyers, build your brand awareness, and attract seller leads. Download your free property flyer now! Use promo code FREEFLYER at checkout.
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Friday Freebie: $25 Gift Card to ProspectsPLUS.com
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3 Quick Ways to Print What You See in RPR
RPR's wide variety of reports are one of the most popular features of the platform. However, Realtors report that sometimes they simply want to print what's on the screen. That's exactly what this article is all about. Check out these three tips for printing what you see in RPR.
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Top 10 Print Marketing Strategies for Real Estate
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3 Reasons You CANNOT Ignore Postcard Marketing To Your Geographic Farms
One of the things I find fascinating about working with REALTORS® is the way that their world is full of absolutes. One of the most interesting ones I frequently see is when a REALTOR® tells us, "I'm going to stop doing xxx in my marketing and instead do xxx". These days, perhaps the most common one is, "I'm cutting my postcard marketing and going to do email marketing instead". Given the state of the economy, and considering that many REALTORS® have had to cut back on their marketing budgets, this is somewhat understandable. Things like email marketing and social media are new and attractive. One of the things that makes them even more attractive is the fact that these initiatives are VERY inexpensive and in some cases free. That said though, I suggest that REALTORS® should take a stance of "in combination with," rather than "in place of," when selecting marketing vehicles. I state this for three reasons: #1 You Should Use Your Print Marketing To Organically Grow Your Electronic Marketing Database Unless you have purchased an email list to market to (and if you've done this, STOP IT. It's illegal and ineffective), you need to find ways to grow your email list. One great way to do this is through postcard marketing.
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Online Media Surpasses Print in 2012 – What It Means for REALTORS®
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The secret to magazine advertising
Victor Lund of the WAV Group Says: I worked in the magazine business for three years. I was responsible for managing 10 luxury real estate magazines in places like Santa Barbara, Carmel, San Francisco, Marin, Napa/Sonoma, Lake Tahoe, etc.Here are some tips to buying advertising that I learned. The price for print Advertising is a factor of four variable costs that the publisher faces.•    Quality of the paper and color vs. black and white•    Number of magazines printed •    Number of distribution locations or street racks•    Cost of premium distribution locations like supermarkets Advertising in our magazines was priced from $500 to $1000 depending on the area and the number of magazines printed. In a market like Carmel California where tourism is enormous, we had to print 50,000 magazines a month. In smaller communities like North or South Lake Tahoe, we only printed 25,000 – so the price was less.
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