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[Best of 2020] Friday Freebie: Download a COVID-19 Postcard and Reach Out to Your Sphere
We're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published in May and is #3 in our countdown. See #4 here. The coronavirus pandemic has changed the way we live--and the way we need to communicate. Gone are the days, for example, when agents could send their contacts a calendar of local events (what events, right?). So how do we communicate in this new era while remaining sensitive to changing norms and our sphere's changing needs? Find out for yourself in this week's Friday Freebie. We're introducing you to a series of coronavirus-related postcards that hit just the right note for reaching out to those who matter most to your real estate business. Free download from the COVID-19 postcard series by ProspectsPLUS! What kind of postcard messaging strikes the right tone during the coronavirus era? That depends on the type of real estate agent YOU are. Whether humorous, helpful or nurturing, there's a postcard with a voice that matches yours in today's Friday Freebie. RE Technology readers can download one free postcard from a library of 115 different postcards designs in eight content categories, courtesy of ProspectsPLUS! Here's a look at the types of postcard you can send to your sphere: Animals: Use humor to connect with clients with funny animal postcards. At Home: Offer helpful at-home advice for how clients can fill their downtime. Comfort Foods: Strike a nurturing tone with recipes for making comfort food. Content Cards: Remind clients you're the helpful home expert with home maintenance tips and more. Definitions: Gently stay top of mind with these trendy outreach cards. Inspiration Cards: Remind your sphere that brighter days are ahead with motivational designs. Looking for Listings: The market is still active! Remind homeowners that now is still a great time to sell. Virtual Marketing: Are you a tech wizard who knows how to thrive in these times? Show off your virtual tour capabilities, remote meeting skills and more! Download any COVID-19 series postcard for free with promo code FREECARD. Your postcard includes your choice of design on the front and your customized contact information on the back. Print your postcard at home or share it on social media, via email, and on your website. Download your FREE postcard today with promo code FREECARD at checkout!
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Friday Freebie: Guide to Creating Targeted Mailing Lists and Campaigns
Right around the time quarantine started, we launched a Friday Freebie series focused on using technology-powered direct mail to stay in touch with your sphere. RE Technology readers were able to claim 150 free 'Just Listed' and 'Just Sold' postcards, a free COVID-19 postcard, and download six free reports. While we hope those samples demonstrated the power of direct mail, perhaps some of you were left wondering who to target with those mailings. That's why today, we're highlighting a free guide that will bring it all together by helping you understand how to create targeted mailing lists. Free Guide to Real Estate Mailing Lists, courtesy of ProspectsPLUS! The "spray and pray" approach to direct mail hasn't been a valid strategy since… well, maybe ever. Datedness aside, sending out mailings with little thought of what you're sending and to whom is a great way to burn through your marketing budget with little return. This free guide to real estate mailing lists will help you identify your target market and launch successful direct mail campaigns. It offers a peek at the types of targeted mailing lists you can build with ProspectsPLUS! and the ideal content you can send to each demographic. The guide provides information on targeting groups like: Baby Boomers Empty Nesters Investors Lifestyle Interests High-Income Renters Move-Up Markets And more! And if you're wondering which groups are most prevalent in your area, don't worry—this guide has you covered! The guide offers a breakdown of how many consumers match the target groups above in the major metros in every state. (Miami, for example, has 32,171 high-income renters while Atlanta has 163,026 Baby Boomer and seniors.) Ready to check it out? Download your Real Estate Mailing List Guide for FREE now!
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Friday Freebie: Download a COVID-19 Postcard and Reach Out to Your Sphere
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There's No Spam Filter in the Mailbox!
Here's a quotable quote for you: "There's no spam filter in the mailbox." Statistics say that 97% of homeowners go to their mailbox EVERY DAY! While online marketing is a very effective tool, direct mail is a somewhat lost art these days that can be used to help you dominate your market! We spoke with Jim Studebaker and Todd Robertson from ProspectsPLUS! during a Coffee Chat on Wednesday, and they shared some great insights about the best ways to put direct mail to use. Here are three key takeaways: 1. Consistency is key With direct mail and any ongoing marketing effort, consistency is key. It's better to use your budget to target a smaller number of homeowners and potential buyers more often than trying to spray your message out too far to too many neighborhoods. 2. Relevance is critical: Sensitivity is really important, especially right now Gone are the days where you can send out a football schedule or a generic message and make it meaningful. For the COVID-19 era, messages have to be sensitive and timely. ProspectsPlus.com has built a series of virus-appropriate postcards with gentle humor, comfort food, market updates and other timely messages. 3. Direct mail CAN be used to target your messages to specific audiences Today, it's possible to target direct mail messaging based on ownership stage, net worth, type of property interests (e.g. golf communities) and a whole lot more. Gone are the days where every household you're targeting needs to get the same generic message. If you would like to learn about ways to send a simple campaign just for your current database, or if you would like to learn how to become a market dominator with exclusive campaigns in a zip code, direct mail can help you achieve these goals. Watch the video to learn about the power of direct mail here: FREE Book Offer Become a Listing Legend is free for DOWNLOAD here. If you would like to learn more about ProspectsPlus.com, click here. Don't Miss These Upcoming Coffee Chats! Thursday, May 7 Become the GO TO Agent in Your Neighborhood: Learn about a simple, effective, affordable and automated way to be the most consistent and effective virtual marketer you can be! with Albert Clark of Homeactions Friday, May 8 Your MLS System: The Ultimate Prospecting and Lead Generation Machine with Brian Tepfer, Executive VP and CTO, Rapattoni Monday, May 11 Learn How to Win New Listings During Covid-19 by Delivering a List of Qualified Buyers with Charles Williams, CEO/Founder of Buyside Tuesday, May 12 Look No Further than Your Local MLS to Generate a Ton of Business FREE! with Amy Gorce, Principal Business Development of CoreLogic Wednesday, May 13 Learn How to Become a Social Media Expert Without Doing All the Work! with Michael Glazer and Michael Tomasetti of BackatYou Media If you would like us to sign you up for all upcoming coffee chats, email [email protected] and he will get you signed up. If you would like to get notifications every time a Coffee Chat recording is published, subscribe to our YouTube channel, RETechnologyInc. Then hit the bell next to the Subscribe button and receive notifications every time we publish new educational videos. Get Recordings of All Coffee Chats If you would like to binge watch all of the Coffee Chat recordings, click here. If you would like a FREE 3-month trial of RE Technology, go to retechnology.com, click Create Account and then use one of these coupon codes: COVID-19A COVID-19B COVID-19M
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Friday Freebie: Targeted Mailing List to Jumpstart Your Print Campaigns
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Direct Mail During a Pandemic: Here's What You Need to Know
Timing is essential, even more so now than ever before. As we observe the landscape around us change, it's hard to know exactly what to do. Should we continue to advertise and promote our brands? Do we stop everything and re-evaluate? Do we shift our messaging to be relevant with the times? If there was a clear roadmap of how to navigate things during this time, what would it tell us? Well, it would hopefully tell us to stay in touch with our sphere of influence. Being there for the people who matter the most and offering help during these trying times is essential, and it all begins with a strong mailing list that is consistently updated. People are at staying home, just waiting for some sort of entertainment. For many homeowners, getting the mail is the highlight of their day and this is one of the best times to be sending direct mail. It offers a higher response rate than all digital channels combined, according to the Direct Marketing Association (DMA). And, although it typically costs more to market via direct mail, the ROI is astounding: 11.54 percent on average, according to the DMA. Although email inboxes are cluttered with appeals from businesses, and most aren't opened, let alone read, our snail mail boxes have become refreshingly clean of "junk mail." As well, Americans are far more tolerant of the advertising they receive in their home mailbox. Direct mail marketing continues to experience a renaissance or, as legendary copywriter Robert W. Bly calls it, "The Direct Mail Revolution." Real estate farming and direct mail go hand-in-hand, but the success of a campaign rests on the quality of the mailing list. Here's what you should do first: Determine your target audience A quality mailing list targets people who are most likely to be responsive to what you're offering. A strategically targeted mailing list is what's needed. For real estate agents, the first step in determining your target audience is easy: they will be either homeowners or renters. Do you want to list or sell? Next, you'll need to niche down into your chosen group. For instance, do you want to target landlords or owners who occupy the home? Is there a certain price range in which you prefer to work? If you'll target tenants, you may want to narrow down the audience by income but you'll definitely want to choose tenants within the average real estate consumer age range. You'll waste money mailing your marketing pieces to a community filled with college students. By the way, listing agents will want to use the average homeowner tenure in their farm area as one segmentation point. For instance, the average homeowner in Hartford, Connecticut stays put for 12.52 years, according to Jessica Guerin at HousingWire.com. Tenures vary across the country, so check your MLS tax records to try to get a handle on how long homeowners stay in their homes in your farm area. Once you've determined who you will target in a real estate direct mail campaign, keep that group's characteristics top of mind. Christina Newberry at Hootsuite suggests creating a target market statement to serve as a reminder. We've tweaked hers to make it more applicable to the listing agent: Our target market includes Happy Knolls subdivision owner-occupants, with homes valued in excess of $300,000 and who purchased their home before 2013. Now that you know who you are targeting, compiling a mailing list will be a lot easier and your results will be vastly more valuable. Just remember to stay in touch and be gentle with your marketing during times of distress. It should be all about helping and educating and less about selling and prospecting.
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Friday Freebie: Guide to Crushing It with Direct Response Marketing
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Friday Freebie: 100 'Just Listed' and 'Just Sold' Postcards
It's easy to automate your digital marketing--but what about your print marketing? Well, say goodbye to looking up addresses and licking stamps, because we've found a solution that automatically sends "Just Listed" and "Just Sold" postcards to verified homes near your listing. The best part? RE Technology readers get to try it out for free. Read on to learn more. 100 free postcards, courtesy of MLSMailings.com MLSMailings.com is an automated print marketing service with a high-tech twist. It taps into your MLS's data to monitor when you newly list or sell a home. When it sees a new listing or just sold home, it automatically sends "Just Listed" and "Just Sold" postcards to verified addresses near your listing. It does it quickly, too, sending postcards within 48 hours of you listing or selling a home. We've teamed up with MLSMailings.com to offer RE Technology readers a chance to try it for themselves. MLSMailings.com is offering our subscribers 100 free postcards (you just pay for postage) with promo code FIRSTORDER. Ready to see what automated print marketing can do for your business and your busy schedule? Claim your free postcards today!
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Friday Freebie: Property Flyer to Download and Print
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Friday Freebie: $25 Gift Card to ProspectsPLUS.com
We're going to slide you into the weekend with one of our most low-effort Friday Freebies ever. It's one of the most rewarding, too: Get a free $25 digital gift card simply for creating an account, then instantly use it to buy professionally created marketing materials for your real estate business. Sounds too good to be true, right? It's not, and it's only the beginning. Starting today, RE Technology and ProspectsPLUS! are teaming up to offer a series of Friday Freebies that features a wealth of real estate marketing collateral. So create your account, collect your reward, and stay tuned for a host of exciting offers over the next two months. If "Where do I sign up?" is the next thing on your mind, read on to learn more. Free $25 Gift Card, courtesy of ProspectsPLUS! Like we said, this is a very easy Friday Freebie. All you have to do is: Create an account Get a $25 gift certificate via email Naturally, your next question probably is, "What can I spend that $25 on?" Well, ProspectsPLUS! is a "web-to-print platform" that lets real estate professionals create, ship, and track print marketing materials. Here's a sampling of what they offer: Postcards Flyers Door hangers Specialized marketing kits for FSBOs, expired listings, and more Downloadable reports Brochures Newsletters And more! We'll be offering Friday Freebies on some of the above items over the next few months. So get ready to dive in: Create an account and get your FREE $25 gift card today!
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3 Quick Ways to Print What You See in RPR
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Top 10 Print Marketing Strategies for Real Estate
Over the past half dozen years we've seen a lot of media coverage about the demise or merging of newspapers around the country. The loss of advertising revenue from their major past customers, like real estate brokerages and auto dealerships, has been one factor. Advertisers want to spend their money for results, and as people moved their news consumption from print media to the Internet, advertisers have moved with them. Marketing research firms have been publishing reports recently that indicate changing trends. For years, marketing spending by real estate firms has been down and their spending has been moving from print to the Web, with last reports showing 56% going digital. Now the data is showing digital advertising spending flattening out and print spending rising again. There isn't published data to support it, but this spending may be by companies that have found ways to use print and digital together for better results from both. Let's see how these media can work together. Strategy #1: Don't dismiss print. You may not have been dismissing print, but if you've been reducing your print budget over time, it may be time to take another look at the ratio of print-to-digital spending. The trend began to change in 2012 with newspaper spending up almost 1% that year, and magazine spending up more than 30%. So at the very least, you should be putting some thought into your budget and marketing plan to see how to get more from print and use print and digital together for better results. Multiple major surveys are telling us that people still respond to print marketing, but in a way that's different from in the past and from which we aren't benefitting. Americans have become dependent upon the Internet and have moved to mobile devices in droves. These surveys also tell us that no matter where our prospects hear about us or see our advertising, many will make their first research effort a visit to our website. Our #1 strategy is simple but important: Start thinking of print and online marketing as a team, not an either/or.  
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3 Reasons You CANNOT Ignore Postcard Marketing To Your Geographic Farms
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Online Media Surpasses Print in 2012 – What It Means for REALTORS®
We recently spotted an article on Mashable.com that boldly proclaimed that dollars spent on ads online would surpass dollars spent on print for the first time in 2012. You can read the Mashable article (based on a study from eMarketer) here. We were intrigued and believe it has important implications for REALTORS®. For what seems like a long time now, many of us have had our doubts about the return-on-investment of real estate ads in newspapers and other print media. After all, multiple studies have shown that the majority of homeowners begin their search online. Apparently this is a trend that is true across many industries, as you can see in the chart from Mashable below.
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The secret to magazine advertising
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