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Friday Freebie: Guide to Crushing It with Direct Response Marketing
We talk a lot about digital marketing here at RE Technology: social media, online ads, websites, landing pages… the whole nine yards. But in all the excitement surrounding these technologies, let's not overlook one fact: good old print marketing still works--and it works well. That's why in today's Friday Freebie we're highlighting a free guide to direct response marketing for real estate. The twist? This guide shows you a high-tech way to target your mailing lists and manage your campaigns. Read on to learn more. Free Download of 'How to Crush It with Real Estate Direct Response Marketing,' courtesy of ProspectsPLUS! Now, when we say direct response marketing "works well," we mean it. In fact, direct mail nets a 9% response rate—well ahead of the 1% response rates of email, social media, and paid search. What's more, 76% of consumers trust direct mail when making a decision, and direct mail is 20% more persuasive to consumers than digital media. Maybe that's just a sign of our times where digital marketing has become so ubiquitous that holding a physical piece of marketing is now a novel, tactile experience. Whatever the case may be, mastering direct mail can only benefit your real estate business. There's one caveat, though: mail can be expensive. That's where technology comes in. Rather than sending out direct mail pieces to everyone in your geographic farm, today's technology lets you build targeted lists so that you can market more effectively—and more affordably. This guide from ProspectsPLUS! shows you how you can do just that. Inside this 20-page guide, you'll find: The six steps to launching an effective direct response campaign A visual layout guide to create more compelling direct mail pieces The top seven opportunities you should target and suggested campaign ideas An introduction to tools that can help you target consumers in your market And more! Download your FREE copy of How to Crush It with Real Estate Direct Response Marketing and Get Them Calling YOU today!
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Friday Freebie: 100 'Just Listed' and 'Just Sold' Postcards
It's easy to automate your digital marketing--but what about your print marketing? Well, say goodbye to looking up addresses and licking stamps, because we've found a solution that automatically sends "Just Listed" and "Just Sold" postcards to verified homes near your listing. The best part? RE Technology readers get to try it out for free. Read on to learn more. 100 free postcards, courtesy of MLSMailings.com MLSMailings.com is an automated print marketing service with a high-tech twist. It taps into your MLS's data to monitor when you newly list or sell a home. When it sees a new listing or just sold home, it automatically sends "Just Listed" and "Just Sold" postcards to verified addresses near your listing. It does it quickly, too, sending postcards within 48 hours of you listing or selling a home. We've teamed up with MLSMailings.com to offer RE Technology readers a chance to try it for themselves. MLSMailings.com is offering our subscribers 100 free postcards (you just pay for postage) with promo code FIRSTORDER. Ready to see what automated print marketing can do for your business and your busy schedule? Claim your free postcards today!
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Friday Freebie: Property Flyer to Download and Print
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Friday Freebie: $25 Gift Card to ProspectsPLUS.com
We're going to slide you into the weekend with one of our most low-effort Friday Freebies ever. It's one of the most rewarding, too: Get a free $25 digital gift card simply for creating an account, then instantly use it to buy professionally created marketing materials for your real estate business. Sounds too good to be true, right? It's not, and it's only the beginning. Starting today, RE Technology and ProspectsPLUS! are teaming up to offer a series of Friday Freebies that features a wealth of real estate marketing collateral. So create your account, collect your reward, and stay tuned for a host of exciting offers over the next two months. If "Where do I sign up?" is the next thing on your mind, read on to learn more. Free $25 Gift Card, courtesy of ProspectsPLUS! Like we said, this is a very easy Friday Freebie. All you have to do is: Create an account Get a $25 gift certificate via email Naturally, your next question probably is, "What can I spend that $25 on?" Well, ProspectsPLUS! is a "web-to-print platform" that lets real estate professionals create, ship, and track print marketing materials. Here's a sampling of what they offer: Postcards Flyers Door hangers Specialized marketing kits for FSBOs, expired listings, and more Downloadable reports Brochures Newsletters And more! We'll be offering Friday Freebies on some of the above items over the next few months. So get ready to dive in: Create an account and get your FREE $25 gift card today!
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3 Quick Ways to Print What You See in RPR
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Top 10 Print Marketing Strategies for Real Estate
Over the past half dozen years we've seen a lot of media coverage about the demise or merging of newspapers around the country. The loss of advertising revenue from their major past customers, like real estate brokerages and auto dealerships, has been one factor. Advertisers want to spend their money for results, and as people moved their news consumption from print media to the Internet, advertisers have moved with them. Marketing research firms have been publishing reports recently that indicate changing trends. For years, marketing spending by real estate firms has been down and their spending has been moving from print to the Web, with last reports showing 56% going digital. Now the data is showing digital advertising spending flattening out and print spending rising again. There isn't published data to support it, but this spending may be by companies that have found ways to use print and digital together for better results from both. Let's see how these media can work together. Strategy #1: Don't dismiss print. You may not have been dismissing print, but if you've been reducing your print budget over time, it may be time to take another look at the ratio of print-to-digital spending. The trend began to change in 2012 with newspaper spending up almost 1% that year, and magazine spending up more than 30%. So at the very least, you should be putting some thought into your budget and marketing plan to see how to get more from print and use print and digital together for better results. Multiple major surveys are telling us that people still respond to print marketing, but in a way that's different from in the past and from which we aren't benefitting. Americans have become dependent upon the Internet and have moved to mobile devices in droves. These surveys also tell us that no matter where our prospects hear about us or see our advertising, many will make their first research effort a visit to our website. Our #1 strategy is simple but important: Start thinking of print and online marketing as a team, not an either/or.  
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3 Reasons You CANNOT Ignore Postcard Marketing To Your Geographic Farms
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Online Media Surpasses Print in 2012 – What It Means for REALTORS®
We recently spotted an article on Mashable.com that boldly proclaimed that dollars spent on ads online would surpass dollars spent on print for the first time in 2012. You can read the Mashable article (based on a study from eMarketer) here. We were intrigued and believe it has important implications for REALTORS®. For what seems like a long time now, many of us have had our doubts about the return-on-investment of real estate ads in newspapers and other print media. After all, multiple studies have shown that the majority of homeowners begin their search online. Apparently this is a trend that is true across many industries, as you can see in the chart from Mashable below.
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The secret to magazine advertising
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