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Building Your Brand Voice and Referral Business with Instagram
With over one billion users worldwide, Instagram has quickly become one of the most popular social platforms for brands to market themselves. For real estate professionals, Instagram has become a great way to promote their listings, offer a peek into their open houses, highlight restaurants and shops in desirable neighborhoods and much more.
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Why Your Real Estate Brokerage Should Be on Instagram
Over 80 percent of users follow a brand account on Instagram--a high rate compared to other social sites. Instagram has made themselves a very friendly place for businesses. They encourage promoted posts, influencer engagement, and other marketing methods that work well on their always on-the-go platform. This is great for agents. It means you can advertise to the people who need your services with local hashtags and targeted campaigns while also gaining more followers through promoted posts and broader hashtags. Here are five reasons why your real estate brokerage should be on Instagram:
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Creativity Brings Closeness: Brokerage's Photo Contest Unites Team
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Real Estate Must Fix the Problems with Photography
One of the most interesting things about being an expert witness is recognizing how companies can avoid costly litigation. Zillow actually tested the courts in the case of VHT v. Zillow. The facts of the case were reported by Inman News. In summary, VHT filed for copyright on their images. The copyright was granted. VHT then provided a notification of their filing and requested removal. Zillow refused. VHT sued. The court awarded damages. I think the case is on appeal. This issue is not with Zillow or any other portal, it is about protecting the rights of copyright holders and giving privacy to families that buy homes.
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How to Turn Instagram Likes into Real Estate Sales
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Drones and Real Estate: Soar Above the Competition
When it comes to selling real estate, there are many marketing challenges that real estate pros and homeowners must face. One of the more difficult challenges is obtaining high quality photography and video. Luckily, the advancement of consumer Unmanned Aircraft Systems (UAS), commonly known as drones, makes collecting great aerial footage extremely easy. Today's drones offer a unique perspective that can drastically improve marketing efforts and increase the visibility of real estate plots. The easiest way to accomplish any drone project is by hiring a professional pilot or company to shoot the footage for you. However, it is important to know prior to signing the contract what sort of projects will benefit your property the most. With that in mind, we have put together a list of tips and advice for those looking to leverage drones to enhance their real estate endeavors.
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Stay Safe When You Use Drone Photography and Honor Others' Privacy
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1 in 3 Real Estate Buyers Now Make a Purchase Decision from Only Photo and Video
Buyers are increasingly relying on video usage in real estate marketing, making 1 in 3 purchases sight-unseen, according to the latest Redfin statistics – up from 1 in 5 just a year ago. Are you missing out on speedier sales by failing to take advantage of this increasingly popular marketing medium?
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5 Tips to Finding Images for Your Website
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What Experts Want You to Know About Drone Usage in the Real Estate Industry
At the the REALTORS® Legislative Meetings & Trade Expoin May, industry experts joined forces to share knowledge about safely aligning drone technology with video use in real estate marketing. Who's Got the Bird's Eye View? Jim Williams, manager of the FAA's Unmanned Aerial Systems Integration Office; Doug Trudeau, associate broker at Tierra Antigua Realty in Tucson and the first Realtor to apply for and receive a waiver for drone use (before drone flight certification was redesigned to omit manned flight licensing requirements); and associate counsel for the NAR, Lesley Walker. What Guidance Did These Industry Experts Have to Offer on Drone Tech?
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The Do's and Dont's of Instagram for Real Estate
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The Emperor Has No Clothes: Why Listing Photos Are Imperative
'Naked' listings are a disservice to both buyers and sellers and WILL hurt your brokerage! When a listing hits the MLS and is syndicated to brokerage and portal websites — especially in 2017 — there are qualified, avid buyers who are waiting for that listing. They want to learn everything they can about their potential new home so they can decide whether it's worth the asking price and whether they should spend some of their precious house-hunting time taking a tour. Let me ask you something: How easy do you think that is to do without any listing photos?
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Drone Photography Can Take Your Real Estate Business to New Heights
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DMCA Safe Harbor Alert for Broker Websites
The Digital Millennium Copyright Act provides some protection to website owners from tiresome litigation when an image or other copyrighted content is found to be on their website. Before December 31st of next year, you should electronically register your designated agent. Even if you filed before using the old paper method, you must refile electronically by Dec. 31, 2017, or your DMCA Safe Harbor will no longer be in effect. By now, I think that every website owner has gotten some form of letter from Getty Images or other copyright trolls – and this will continue. In fact, now that the Copyright office allows firms to electronically submit thousands of images for copyright protection, it is likely to cause more copyright claims for photos. The safe harbor provision works something like this. First, you must have a DMCA notice on your website. WAV Group recommends that you have an attorney review your DMCA and your Terms of Use each year to assure that you are in compliance with current laws. While you are at it, plan to update the copyright on your site to ©2017. Also make sure that you incorporate the National Association of REALTORS® guidance on the Americans with Disabilities Act by adding a statement into your terms of use, like, "If you have a disability that is preventing you from experiencing this website, call..." The most important part of compliance with the DMCA Safe Harbor is that you pay a fee and designate an agent for any copyright violations. Under the Safe Harbor Act, if you are found to be infringing, the copyright holder will notify you to take it down. If you comply with the notice, the issue should be resolved unless there are extenuating circumstances. There is a lot more information at copyright.gov.
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5 Steps to Upgrading Your Instagram to Business
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5 Steps to Finding Your Instagram Fame
"Instafamous," a term used mainly by Millennials, describes those with a high Instagram presence, determined by the number of likes and followers. Although it has only been around for only five years, Instagram is the world's most popular social media, only second to Facebook and its 1.654 billion active users. With the mobile industry still growing, Instagram has yet to hit its full potential. Last month, Instagram's active monthly user count surpassed 500 million, with more than 300 million using Instagram daily. More than 95 million posts are uploaded daily along with 4.2 billion likes daily, and 80% of Instagram users are outside of the United States. Over 50% of Fortune 500 companies use Instagram actively to promote their brand. These numbers are hard to ignore, and if you or your company are not using this social medium, you're missing out on a significant marketing opportunity. Instagram is brilliant for marketing, primarily due to the platform's focus and simplicity. Unlike other social media platforms, Instagram posts can only be photographs or videos, both set to certain size and time limits. This emphasis on visual media is not only attractive for professional photographers but also for the greater public, as the 4.2 billion daily likes on photos indicate. The old saying that a picture speaks a thousand words has been the root of Instagram and its rise. With a new, enhanced white themed background and menu buttons, the user's eyes are more focused on a profile's posts within Instagram itself; the images pop and help attract attention to the content of each post. Instagram's uniformity and simplicity also help users easily compare posts and profiles side-by-side. As a result, competition for followers and likes run high. Many people go to Instagram to check out a brand or company's profile or even use it as a means to scope out a potential real estate agent or service provider. Simply put, it's worthwhile to start establishing an Instagram presence for yourself and your business.
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Master Tips On Using Instagram To Sell Homes
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Large Images Are Killing Your Real Estate Website
Creating a strong "first impression emotion" in your audience is a great strategy to keep visitors on your site. But when that first impression emotion is annoyance your bounce rate will skyrocket. The current trend is to use large, full-width, high-impact images to create emotion in your visitor. But improper us of these images are killing your website. I see it everywhere. Click to visit... wait, and wait for the top of a site to load. Expect that 7 seconds is the very longest your new visitors will wait for a page to load. For repeat visitors, it is a little longer at 10 seconds. But both of these load speeds are unacceptable; you should be impressing your audience in the first 3 seconds, no excuse. Google states that it takes load speeds into account with their SERPs Ranking. Granted, there are many factors that can slow your site (server speed, coding, plugins, redirects, etc.), but as a casual website owner, it is the improper use of larger images that you can quickly overcome and avoid.
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The One Photography Tip That Will Make You More Money
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The One Thing You Need For Jaw-dropping Listing Photos
Do you want to make your listing photos look unbelievable in 2016? This tutorial will show you one program that makes your listing photos look incredible and how to use it! Minute 13:01 will change the way you develop your listings photos forever:
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How to Stage a Home for Listing Photography
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Why Using Professional Photography Makes Good Economic Sense
Yesterday, we posted a list of "scary" listing photos--images executed so poorly that using them risks driving buyers away. What each of these photos have in common is that they were shot by the listing agent rather than a professional photographer. Knowing how crucial photos are in drawing in prospects, why would an agent or their broker allow such unflattering images to be made public? Often, the answer is cost--some brokers may feel that hiring a photographer is too expensive, or that the financial burden should be borne by the agent instead. However, this approach is short-sighted. A recent study from Real Trends shows that agents who consistently use professional photography earn 100 percent more in average Gross Commission Income (GCI) than those who never use professional photography. When compared against agents who use professional photography intermittently, consistent users still earn over 46 percent more GCI.
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Take the DIY Approach for Your Real Estate Listing Photos
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[FAA UPDATE] The Dream of Using Drones for Real Estate is Becoming A Reality
So, you want to use a drone for real estate purposes. Your competitor is doing it and their videos are coming out in 4K high definition footage and are being posted across their social media channels and websites. So why can't you do the same? Well, you can, but the answer is a bit more complicated than that. Let's take an in-depth look at this topic so you can have a better understanding of what's going on in the world of drones. Commercial drone use is currently banned by the Federal Aviation Administration (FAA) in the United States. However, the FAA does allow the use of drones for recreation. The FAA specifically defines hobby or recreational use as "Taking photographs with a model aircraft for personal use." On the other hand, they define commercial use as "A Realtor using a model aircraft to photograph a property that he is trying to sell and using the photos in the property's real estate listing." That's pretty black and white. So is your competitor who's posting aerial footage of his newest property breaking the law? If they don't have an exemption from the FAA, then yes, they are. They might be breaking the law, but the FAA isn't running around writing citations for every real estate company using a drone to film a property. They just don't have the resources for that. Your competition might be breaking FAA regulations, but a lot of companies are, and those companies could face heavy consequences, including large fines. If you want to use drones to take videos or pictures of your properties, then you'll need to be granted permission by obtaining an FAA Section 333 Exemption. The FAA isn't sitting around denying businesses the Section 333 Exemption either. They're actually approving a surprising number of exemptions due to pressure coming from all types of businesses, not just real estate companies. As of July 2015, the FAA has officially approved 840+ exemptions, allowing companies to use drones for commercial use. The process isn't quick, as you can expect when working with a government agency like the FAA, but it has been sped up a lot since last year. Currently, it only takes two to three months to be approved.
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Five Best Practices for Listing Photos
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Getting Started with Instagram for Real Estate
Looking for inspiration for what to share on Instagram? Get ideas in this short video.
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FAA Finally Approves Drones for Real Estate: Will it be Worth Your Time?
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The Future of Real Estate Video
With the new year approaching, it's time to look forward. 2015 brings new directions and new opportunities, and while it may be fun to look ahead on a personal level, it is vital to do so professionally. Ask yourself: will you continue to do things in the future the way you've done them in the past? It may be convenient to keep things status quo, but if you fail to adapt to changes in your industry then you risk falling behind. Indeed, there have been many recent changes in video production that are going to directly affect how, where, and why viewers will consume real estate videos, and if you want to stand out from the pack, you need to be ready to adapt. So let's take a look at some of these changes and see what kind of impact they might have on your videos in 2015. Technology DSLRs are not just for photographers anymore. Many video producers now prefer DSLRs to camcorders as they have similar video quality but a lower price. The Panasonic GH4, for example, captures an amazing amount of detail, can film in 4K, and is only $1,900. Mirrorless cameras such as the Sony A7s are also 4K-capable, can shoot in extremely low light conditions and have film quality resolution for just over $2,000. Point being: as these cameras become more affordable and high video quality more prevalent, poor video quality will be more noticeable to the average person. Your smart phone videos won't hold up to those shot in 4K—it would be like watching a VHS vs. blu-ray. In 2015, you will need to ensure that all of your videos uphold the minimum resolution standards of these cameras, or you may lose your viewers to videos that do.
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Tech Talk: iCloud Photo Sharing for Real Estate
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The Best Instagram Filters For Real Estate
With the growing popularity of Instagram, real estate professionals have an intuitive and inexpensive tool for creating and sharing their properties. Instagram's filters allow you to edit and manipulate your images in order to achieve your desired look and feel. Depending on the property and the audience, you may want to edit in a retro feel, or create a hyper vibrant colorscape. Instagram lets you play photo editor without investing in expensive camera equipment and photo editing software. Instagram experts all have their favorite filters, and some are more suited to homes and properties than others. Some of the most popular filters for real estate include: Amaro allows you to add more light to the photo. This versatile filter creates a "old west" or "country" look to photos already edited in a sepia tone. Real estate pros will like the "glamour" factor it adds to photos with a pink or rosy tone. Amaro is especially popular for photos of properties shot at sunset. The Hudson filter enhances blues to create a cool, crisp look. You can use the Hudson filter to enhance the water, sky, or any other blues in the photo. It's great for exterior shots. The Rise Filter is a great option for indoor photos. This editing tool creates a cozy, warm feeling. It's perfect for kitchens and dens. The X Pro-II is a versatile, indoor/outdoor filter that enhances reds and blues to a vibrant "pop" of color.
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What the New iPhone 6 Camera and Video Features Mean for Real Estate
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Could You Be Stealing Stock Photos?
I'm part of a couple of different business groups. In the last two months, a serious but surprising topic has come up among the group members three times. My professional peers were contacted by lawyers telling them that they'd used an image on their blog without paying for it or citing its source. If this is something you've ever done, say, scrolled through Google images to find what looks like a great pic to include with your latest blog article, you could be the next facing legal action. So, I have to ask, who took the photo in your blog post? And did you pay for it? Could you be stealing stock photos? "Come on," I can practically hear you saying, "I don't want to/can't afford to buy a new image every single time I post a new article to my blog." Well, I have two responses to that: 1) It's a lot more affordable than you might think (and a LOT more affordable than legal fines). Plus, you can rest easy knowing you're covered if you do purchase all your images. 2) There actually are many free resources for images that you can use safely. Designmodo recently published a Carrie Cousins article on great places to source free stock photography. Titled 16 Places to Find the Best Free Stock Photos, it's just that – a comprehensive and fabulous list of 16 separate sources of free stock imagery. Cousins' selections include: 1. Raumrot2. Unsplash3. Little Visuals
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The Future of Drones in Real Estate
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Marketing Trauma
REALOGY has made a big deal of the new 3D virtual tours that they believe is the future of property marketing. They may be right. WAV Group took a look look at homes on the internet which offered three distinctive methods of viewing images – photos, 3D tours, video tours. When you think of marketing homes for sale, real estate professionals need to think in terms of priority. In consulting parlance, we divide prioritization into three categories: Trauma, Pain Killer, Vitamin. Beyond marketing decisions, it is a healthy idea to use this categorization across many of your technology considerations. Here is what we opined from looking at listings offering all three media types. Trauma = Photos Pain Killer = Video Vitamin = 3D tours Trauma It all starts with great photography. Your marketing will die without it. The worst-case scenario, agents take a single photo on their flip phone of the front of the house out of the window of their car (rear view mirror included). For the best case, look at photography by Malin Giddings of Coldwell Banker San Francisco.
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Inner Beauty: Do Homebuyers Care?
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Utilizing the Power of Photography in Blog Posts
As the popular saying goes: "A picture is worth a thousand words." Doubly, adding a picture to a story with a thousand words comes with its own unique set of advantages. Below are some useful tips on how to best utilize photos in your blog while also further attracting readership to the site. We live in a visual age where the phrase "print is dead" has been thrown around with some degree of accuracy. Attention spans are shorter and online viewers are less inclined to read blocks and blocks of text without any visual aid. It's also worth noting that using the right photo can further entice visitors to your blog to click on and read posts relevant to them. For example, someone perusing recent posts might miss the fact that an article is geared toward them based solely off the title, but the appropriate image could catch their eye and lead to them digging deeper and reading the post. As hinted at above, relevance and appropriateness are key when it comes to implementing photos in your blog posts. For example, if you write a geo-specific story on Southern California and use an image that features snow-covered trees, it could take the reader out of the story as it is obvious the stock image has nothing to do with SoCal. Another example: say you write a story about the condo market in your area but the image you use clearly features a single-family house. Anyone who knows the difference between a home and a condo (which is everyone) will immediately be turned off by the post and you as the author will lose credibility for not only the post, but the entire blog.
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Smartphone Photography Gets an Upgrade
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Quick Guide to Focal Lengths in Real Estate Photography
Strong photos are the cornerstone of all great real estate marketing. They appear on everything from the MLS to postcards and online portals. If you're already a shutterbug, you probably know that wide-angle lenses are recommended for real estate photography. They help you capture more of a room, and are particularly helpful for taking photos of compact spaces like bathrooms. As with all good things, though, there is such a thing as too much. Whether you're taking your own photos or evaluating the portfolio of a professional, it's important to know how wide is too wide. For a great overview of focal length, check out this short video tutorial from pro photographer Simon Maxwell:
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13 Sources of Free and Low-Cost Images for Your Blog Posts
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7 Things to Check Before Hitting Record
Today, we're taking it back--WAY back--to the basics with seven things you need to check before hitting that record button. You're at a shoot, and it ends up being a "run and gun" operation, and there is a LOT going on. Your focus is critical so you can manage everything going on behind the camera and everything going on in front of the lens. So, because you demanded it, I have seven things you need to check before pressing record. 1. Resolution and frame rate - Yes, I know--common sense--just remember, though, that if you're going to be out shooting with multiple cameras, each camera needs to have the exact same resolution and frame rate. Otherwise, your video is going to start looking bad real fast and editing will be more difficult than you want it to be.
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My Favorite Tablet Photo Editing App is Now Available on Your Desktop
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Ten Real Estate Instagram Accounts to Follow
With the news coming out last week that Instagram now has over 150 million monthly active users, the platform is definitely showing it's the place you want to be connecting with potential real estate customers. The site is such a great way to share your photos and engage with your potential customers by showing off your listed properties. One of the more amazing stats from that article is that their active users has grown 50 percent since February when they reached the 100 million user milestone. More On Instagram Getting Started with Instagram for Real Estate Instagram Video for Real Estate Using Instagram to Enhance Your Real Estate Business Here are ten real estate Instagram accounts that are doing a great job of leveraging the platform for their businesses and providing great content for their followers. 10 Real Estate Instagram Accounts You Should Check Out BondNewYorkRealEstate Great photos of urban New York City.
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360° Photos for Real Estate With Pano
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5 Tips to Help Sellers Get a Higher Sale Price
Guest contributor VHT, Inc. says: Reports of rising home prices as the housing recovery accelerates are prompting more owners to think about jumping into the real estate market. But before they take the leap, potential home sellers need to consider how technology has changed the way homes are sold in recent years. "Increasing prices are encouraging more homeowners to put their properties on the market," said Brian Balduf, Chairman, VHT Studios, a leader in photography and digital marketing for homes and businesses. "But if you haven't been in the real estate market for five or 10 years, you may be surprised how much the home-buying experience has changed, thanks to the Internet." A decade ago, selling your home meant pounding a sign in the yard and having your agent mail out postcards and place newspaper ads. But that approach is as obsolete as VCRs, pagers and cassette tapes. Today's buyers are focusing their searches on the web. They're using iPads and tablets to shop and compare homes for sale, typically scanning hundreds of listings, looking for properties that catch the eye. Grabbing the attention of these web-savvy buyers requires professional-quality photographs, publishing a video on YouTube.com and providing interactive floor plans, said VHT's Balduf. "Selling your home has become an online beauty contest," Balduf said. "Buyers are visually-oriented. So sellers need to provide the best possible pictures of their house on the Internet to grab buyers' attention and motivate them to set up a showing."
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Instagram for Real Estate Pros
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Using Instagram to Enhance Your Real Estate Business [Video]
Instagram is a FREE photo sharing social network that allows users to capture photographs with their mobile devices and share them with fellow Instagram users. Instagram makes photography easy, and is an opportunity to showcase your business and listings in a more inviting way. Continuing with Getting Started with Instagram for Real Estate, let's discuss five ways to use Instagram to enhance your real estate business.
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The Rule of Thirds for Video and Photography
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App for the iPhone Uploads Multiple Photos
iLoader for iPhone is the perfect companion for your iPhone/iPod Touch, and it completely changes the experience of uploading content to Facebook from the ground up. The concept of iLoader could not be simpler. It is an upload tool to enable you to quickly and easily share your iPhone pictures and videos with your friends on the go. The thing is, the app is so good, I might start using it when not on the go as well. What does iLoader offer that the highly popular Facebook app does not? The answer? A lot! For starters, just like on a computer, you can select as many photos as you want to upload, and in one action, upload them all. With iLoader, you can easily tag the photos, give them captions, as well as create an album or add pictures to an existing one. Not only can you actually upload pictures easily, but using iLoader, you can notify whoever you want that you have uploaded a new album to Facebook. Well, that is not completely accurate... Unfortunately, the app does not integrate Twitter or email, so you cannot share this news with your followers or friends not on Facebook, but then again, it is a Facebook app.
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How to Easily Transfer Photos and Videos
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Managing and Getting the Most ROI from Your Visual Assets
This is the third and final part of "Photography: The Most Visible Reflection of Your Company's Brand." This whitepaper by Brian Balduf, founder of VHT, Inc., explains to brokers why, in the age of iPads and Pinterest, they are missing the boat if they are using MLS photos on their websites, instead of original, high-quality photography. Read Part One and Part Two here. Managing Your Visual Assets File sizes If you want to display your images in "Full Screen" to really make an impact, you need to save your images in large file sizes. Nothing wrecks a photograph more than trying to expand it. You can always shrink an image but never, ever blow it up, especially one that's previously been shrunk/compressed, i.e. MLS photos. Originals The most impactful change any brokerage could make regarding its visual assets is to STOP using copies from the MLS. Your agents have the originals--give them a simple solution for getting them to you. That way you have the largest size and the flexibility to use the image as needed. MLSs compress, crop and watermark images. That's fine for other agents to see, but you shouldn't have to use that garbage in your consumer-focused marketing. Optimization Even though digital photography has made it easier than ever to snap a photo, all it's really done is make it easier to shoot more bad photos. It's almost unthinkable to have photos go straight from the camera to your marketing/website without any type of quality controls. With all of the different challenges a photographer has to deal with on site, in particular all the different types of lighting, it's best to have an image specialist correct, optimize and/or enhance every image that goes on anything with your name/brand on it. This will help create a consistent look across your inventory, or at least create some consistency from room to room on a particular property. This avoids the kitchen looking bluish, the bathroom looking yellowish, the bedroom looking too dark and the living room looking overly bright.
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Displaying Great Photographs
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Photography: The Most Visible Reflection of Your Company's Brand
This is the first part of a whitepaper by Brian Balduf, founder of VHT, Inc. It explains to brokers why, in the age of iPads and Pinterest, they are missing the boat if they are using MLS photos on their websites, instead of original, high-quality photography. It's obvious from even a cursory glance at many real estate websites that the industry in general tends to overlook the importance of good photographs. Consumers don't. When even a used $50 coffee pot on e-Bay has stunning, striking photos, consumers expect that sites marketing the most expensive item they'll ever buy – a home – would have at least the same. The problem stems from two factors. First, most property marketing has traditionally been targeted to other agents, not consumers (thanks to MLSs). And second, photography has been a part of selling real estate for such a long time, but because of the agent-to-agent nature of MLSs, the purpose was primarily documentation, not marketing. The difference is huge. Documentation results in, "Yes it's a house," while marketing results in "Wow, what a house." As sellers now need to market directly to consumers, thanks to the Internet, they need to start thinking like consumers, or at least looking at real estate marketing like consumers. And the typical consumer's attitude is: if you want to get my attention – WOW me. Nothing wows better than stunning, striking photography. When a consumer is getting to know your brand, the most visible reflection of your brand (and most likely to stick in their mind) is the quality of the photographs on your website and in your marketing materials. So, VHT has created this essential guide to ensuring that your brokerage has the most stunning and striking images in your market and is visibly seen as far superior to your competitors. We've divided the guide into four main categories: 1) getting great photographs, 2) displaying great photographs, 3) managing your visual assets, 4) getting the most out of your visual assets.
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2012 Multimedia: DIY or Professional?
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Canon Rebel T4i (650D) Product Review
Today, we're going to tell you why picking up the Canon T4i will give you the most bang for your buck! You can get the Canon T4i body and a starter lens for about $900. It costs a little more than its predecessors, the T2i and T3i, but it has some really significant improvements over those cameras, as well, including a new sensor and image processor. Not bad considering how much prosumer video cameras cost. This is well above entry level and will give you crisp, colorful images and video right out of the box.
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Take A Picture, it lasts Longer...
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Leprechauns, Unicorns and Property Marketing - Part 3
This is the second part of an excellent whitepaper published by VHT. Click the links to read Part One and Part Two. Let Google See You If you want to increase the number of visitors to your website, you also need to understand the basics of how search engines rank sites in their results. Search engines such as Google are obsessed with determining the most authoritative source on a subject. In order to do that, they seek out the original author of a relevant piece of content. The site with the most unique and original information on a particular search topic (such as a particular home or neighborhood, etc.) is typically ranked higher because Google considers it the most authoritative and relevant source. After agents upload their photos to the MLS, the database renames and resizes the photos and then syndicates them to hundreds of real estate sites on the Web. This makes it impossible for Google to determine the original source of those photos, and it also prevents brokerages from being ranked by search engines as the authorities on photos of their listings. The solution to this problem is pretty simple: brokers need to put their own photos of their listings on their web sites. Just by taking control of their photos, and by investing in professional quality photography, brokerages can set themselves apart from the wasteland of unappealing property photos on other real estate sites.
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Leprechauns, Unicorns and Property Marketing - Part 2
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3 Things You Need To Know About HD Virtual Tours
There are a few things to remember when creating an HD virtual tour. The bottom line is this: it isn't as complicated as it sounds. Here's what you need to know. 1. You don't need a special camera Although we recommend using a professional photographer whenever possible, for many agents the cost is prohibitive. If you're taking your own listing photos, you can still create gorgeous virtual tours. When we talk about HD, we aren't referring to a special setting or type of photo, we're referring the size of the picture. Digital photo sizes are measured in megapixels: more megapixels mean bigger pictures. But they don't have to be huge to be considered HD. Even a 1 to 2-megapixel setting will work. Most camera phones can even take images that are considered HD, and certainly all digital cameras that are on the market today, even the inexpensive ones.
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How to Search Engine Optimize Real Estate Photos
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From Photograph to Advertisement: Enhancing Your Visual Marketing
Back in 2007, the US spent an estimated $149 billion dollars on advertising in an effort to increase brand recognition, move product, and sell services. The process of attracting consumer attention is big business, and it's never been more competitive. Of the average 5.8 hours of leisure time people have each day, there's hardly enough room for all 24 million companies in the US to capture a consumer's undivided attention, but it's not for lack of trying. Advertising has become so integral to our daily lives that very few of us even question it. Love it or hate it, we all know when we see an ad, as they tend to have those surreal qualities – those fundamental ingredients in the recipe for desire.
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