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How to Grow Your Business with Leads from Instagram
Real estate is more visually driven than ever before and to be a successful real estate agent, these days you need to know how to utilize all the tools. That is exactly what Marki Lemons-Ryhal explained when she shared her tips and best practices to help your Instagram business boom during her recent appearance on the Secrets of Top Selling Agents webinar, Increase Your Presence and Leads Quickly with Instagram and IGTV. Lemons-Ryhal is listed in the top 10 percent of REALTORS in the Chicago area and has earned the REALTOR Achievement Award and The President's Award from the Chicago Association of REALTORS. She shares her expertise by speaking at conventions and other classes to teach agents to use social media to benefit their business.
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Enhancing Photos and Virtual Staging: Know the Rules
Did you know that enhancing a listing photo could be a violation of your local MLS rules? It could be if you run afoul of your local MLS guidelines. There's another catch: the rules surrounding enhancing photos and using photos are unique to each MLS. Knowing your local MLS guidelines about listing photos "dos and don'ts" is essential, especially if you are uploading images that use virtual staging technology.
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How Much Do Bad Real Estate Photos Cost You?
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13 Spooky Listing Photos that Will Terrify Prospects
'Tis the season for ghouls, ghosts, and all things that go bump in the night. However, if you're looking for something really scary, you need only look at some of the listing photos uploaded to MLSs around the country. Often, the most frightening thing about a bad property photo is that an agent thought it would somehow attract potential buyers. In the spirit of the season (and a good laugh), we've rounded up 13 of the scariest listing photos around. 1. Heeere's Johnny! The best way to show how "open and airy" your new listing is? Frame a random person in the hacked up opening of the basement door. Bonus points for flash-induced red-eye. It only adds to that perfect "The Shining" vibe! Tip: Keep people (and pets) out of your listing photos. Insist that your sellers be out of the house--or at least far from the room you're currently shooting. That also means no accidental appearances of the photographer in the bathroom mirror! There's no hope for that basement door, though.
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Should Real Estate Agents Be on Instagram? The Pros, Cons and How to Get Started
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14 Easy Real Estate Photography Tips
The old cliché "a photo is worth a thousand words" is nowhere more true than in the world of real estate listings. And forget words, really: We're talking dollars and deals here! Nothing pulls buyers to open houses like stunning real estate photography. That's why it's so important to think of property photography as an investment. The more buzz you can build around a listing, the more competition you're going to drive. The photos are what's helping prospective buyers decide whether a listing is worth seeing in person. Photos will get them daydreaming about setting up their life in the house before they've even stepped across the threshold. And photos are what buyers are going to be looking at later, when they're back at home — pondering second visits and offers, maybe thumbing through a whole stack of flyers and brochures from a day of open houses. And beyond that, the best real estate photography also impresses your sellers and further wins them over as clients. Here's how to take your listing photos to the next level:
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The Ethical Use of Photoshop in Real Estate Marketing
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Headshot Ideas from the Pros: Stand Out from the Crowd
One of the biggest agent concerns is finding ways to stand out in the crowded marketplace of other agents. Why, then, do so many agents copy other agents? From websites to scripts, originality is sabotaged at every turn. And this is most apparent when it comes to an agent's photo. Nine photos out of 10 are absolutely identical. The hands are either on the hips or arms are crossed. Is it any wonder that consumers have the notion that all real estate agents are alike? Step away from the pack during your next photo shoot. Here are some ideas from the pros.
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Analyzing the Good and Bad of a Property Photo Shoot
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Stay in Your Lane: How Hiring Professional Photographers Saves You Money
Time is money and you need to make the most of both, especially in real estate. Don't waste your time acting like an amateur real estate photographer snapping photos with your iPhone. For around $150, you can have a pro do the job and return the photos to you in as little as 14 hours. Hire a professional and get back to doing what you do best--selling properties.
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10 More Ways to Increase Real Estate Leads Using Instagram
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6 Head Shots to Stop Taking
Whether you're just starting to build your business or you're revamping your image, you probably need a new head shot. Head shots are typically used on all Realtor marketing materials, and we're talking EVERYTHING from business cards, to yard signs, bus benches, and even billboards. When someone in your neighborhood starts thinking of buying or selling, you want them to think of your smiling face. However, you want a head shot that makes them think to call you, not turn you into a meme for internet ridicule. I know they say all publicity is good publicity, but here are a few head shot trends to close the doors on.
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Cheat Sheet: Photo Editing Terms for Real Estate Agents
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How to Shoot Bedrooms
Trying to achieve some great images of a bedroom for your next listing? Brad Filliponi, co-founder of BoxBrownie and experienced real estate photographer, has you covered. In this blog, he is going to share his secret top tips on how to take ideal shots of bedrooms.
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23 Resources to Grow Your Multimedia Marketing Skills
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Most Real Estate Agents Aren't Using the Right Photo File Type
As a real estate agent, you can easily school anyone on the hidden costs of investing in opportunity zones, no problem. But technical photography file terminology might not necessarily be your forte. Don't worry--we got you. Here, we define key photography vocabulary terms so you can market your property without losing your mind.
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How to Shoot a House for Under $16
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How to Attract Real Estate Leads on Instagram
How to Grow Your Account and Get Followers After doing the basics and setting the stage for growing your account--converting to a business profile, adding an awesome bio and profile photo, and creating an aesthetic--we have a few more tips for how to gain followers organically on Instagram.
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Top 10 Real Estate Photography Tips
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How to Plan Your Next Real Estate Post on Instagram
Currently, there are 25 million business profiles on Instagram. Is yours one of them? If your business is not on Instagram yet, you are missing out on potential leads and eyes from over 500 million daily users. Fortunately, it's easy to get started. Follow our step-by-step guide to get your business profile up and ready and plan your next real estate post.
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4 Tips for Growing Your Real Estate Business with Instagram
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57 Hilariously Terrible Real Estate Photos
Where would your dream home be? Would it be a rustic farm hidden in the woods or maybe a luxury condo in Manhattan? Would the interior be more traditional, have shiplap walls, or the latest modern trend? Yes, we love great real estate photos that really capture the perfect house. This post, though, is a tribute to the other kind that we've all seen.
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Top 5 Beginner Camera Tips for Real Estate Photography
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Building Your Brand on Instagram? These Tips Can Help!
Real estate statistics consistently show that buyers do their search online. Some put it at 84 percent of Baby Boomers and 94 percent of Millennials using various websites as their primary search for real estate. With these numbers, it's no wonder so many businesses turn to social media apps to build their brand. One popular app to build your brand online is Instagram. If you're unfamiliar with Instagram, it is a social media app that is entirely based around photography. It allows you to share pictures and short videos with people that follow you. The percent of adults using Instagram has grown from 28 percent in 2016 to 35 percent in 2018. Twenty-one percent of Baby Boomers and 34 percent of US millennials use Instagram, and overall, Instagrammers are the social networkers most likely to follow brands. With these statistics in mind, we put together the basics to help you enhance your Instagram game and close your listings faster.
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What Today's Buyers Are Looking for Online
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[Best of 2018] The 6 Listing Photos You MUST Upload to the MLS
We're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published in March and is #2 in our countdown. See #3 here. When it comes to choosing listing photos, more is typically better. Consumers want a thorough understanding of what a home looks like before they reach out for more information. But if you can't upload a ton of photos, due to time or budget restraints, what is the bare minimum number of photos you should add to your listing on the MLS?
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Don't Overlook These 4 Bonus Marketing Assets from Your 3D Property Tour
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How to Take Real Estate Pics Like the Pros
Excuse the cliché analogy, but photography really is the jelly to your content's peanut butter. Without it, your online presence would be dry and subpar at best. With real estate being as dependent on visuals as it is, you're practically expected to be a professional photographer (or at least be exceptional at pretending to be one) in order to produce the quality images that clients have come to expect.
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How to Use Instagram Stories Ads for Real Estate
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Safe Selling: How Your Headshot Can Deter Predators
We know that predators often find their next victim by browsing Realtor photos online. What are they looking for in those photographs--and what draws them to one agent over another? Like many things in life, it's all about power. Predators seek power over others, but are deterred by those who project power. Being cowards themselves, predators instead look for individuals who seem weak or subservient. So how can you convey power in your Realtor headshot? Watch this week's "Safe Selling" video to find out: The body language and expressions that intimidate predators The posture and facial expressions that attract predators The two types of agent headshots: professional vs. intimate Why professional photos actually earn you more business For a deeper dive into this topic, see Reducing the Risk of Being Targeted. For social media safety advice, see Setting Expectations in Your Marketing. Tune in next week for more safe selling tips!  
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The Case for Professional Listing Photos
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6 Apps to Help You Take Better Listing Photos
Photos are often the first thing a potential buyer sees, and they leave a big first impression — buyers spend just seconds looking at that first photo before deciding whether they're interested. Houses are huge investments, so even if a home looks stunning in person, a bad photo can sour buyers on it instantly. Many real estate agents hire professional photographers and consider the cost to be an investment in their own marketing (and time-saving) that'll pay off in the long-run. Though we encourage agents to bring in outside expertise, we also understand that it's an investment not everyone can make. So if you're playing the part of photographer and agent, check out these tips and apps that you can use to show your listing in the best possible light (there's really an app that can help you find the best light!):
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Realtor Headshot Photo: Why They Matter and How to Get Your Best One Yet
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No Image, No Active Listing... PERIOD!
In this day and age, it is ridiculous to be on a property site and see active listings with no images included. If we want to give sellers the marketing exposure their property deserves--and buyers the shopping experience they require--then it's time to get us past this problem once and for all! I received a property alert today for properties that matched my search criteria for $800,000 homes. Three of the six properties sent to me had NO photos!
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How to Update Your Photo without Losing Your Look
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Friday Freebie: Guide to Better Real Estate Photographs
Listing photos are arguably the most important component of marketing a home for sale. Not only are photos the first thing a potential buyer will see when searching listings online, they also take a starring role in listing flyers, postcards, and other marketing assets. Are your photos showing your listings in their best light? If your real estate photography skills could use a polish, then check out this week's Friday Freebie! Today, we're highlighting a free guide that offers specific tips on everything from the best angles to shoot each room to critical composition and editing techniques. Read on to learn more! Free Download: How to get 2D photos from a 3D camera This week's Friday Freebie comes to us courtesy of Matterport, the leader in cutting-edge 3D property tours. While you likely know about the company's three-dimensional virtual tours, did you know that Matterport's Pro2 3D camera can also produce high-definition property photos, floor plans, virtual reality walkthroughs, and more--all from a single, low-cost session? In this guide, Matterport shares best practices for obtaining eye-catching 2D listing photos from their 3D camera. Even if you don't own a Matterport camera, this guide offers solid advice for capturing photographs of every room in the house. Here are some of our favorite tips: Living room - Shoot from each corner of the room, and capture three walls to show depth of space. Kitchen - Shoot from the perspective of both the owner (the cook) and the guest (the diner). You can do this by pretending the camera is, for example, the guest and placing it where the guest would likely stand. Bathroom - Take two shots, each pointing at one corner of the bed--one shot with windows prominent, the other focused on the closet or other important room feature. Composition - Keep the "rule of thirds" in mind when composing shots. For indoor shots, this means the floor, wall, and ceiling should each take up about one third of the image. These are just a few of the tips you'll learn when you download the guide. The guide also offers advice on shooting exteriors, selecting and editing photos, and (our favorite!) a shooting/editing checklist you can print out and take with you. Ready to get started? Download Matterport's FREE guide today!    
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Instagram: Best Practices for Social Success
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Should Real Estate Agents Be on Instagram? The Pros, Cons and How to Get Started
Even if you're active on social media for marketing, you might still wonder if real estate agents can use Instagram to help promote their business. On one hand, Instagram seems like a perfect fit considering that it's image-based--and what better way to show off your latest listing than photos? But Instagram isn't quite like the other social media marketing platforms, such as Twitter and Facebook, and it can take real estate agents a little getting used to before they get the hang of putting it to work for their marketing.
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Drone-in-a-box for Real Estate? How Drones Are Transforming Real Estate Marketing
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The 6 Listing Photos You MUST Upload to the MLS
When it comes to choosing listing photos, more is typically better. Consumers want a thorough understanding of what a home looks like before they reach out for more information. But if you can't upload a ton of photos, due to time or budget restraints, what is the bare minimum number of photos you should add to your listing on the MLS?
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8 Accessories that Give Your Smartphone Superpowers (Part 1)
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How to Secretly Use Instagram as Your Photo Editor (without Posting)
From Photoshop to Lightroom to free programs like GIMP, there are a ton of photo editing tools for real estate agents to choose from. But despite all of those options, have you ever wanted to just, well... run that listing photo (or social media graphic) through Instagram instead? We know, we know—Instagram is really just supposed to be a fun, basic photo editing app, and not a "professional" tool. But let's forget all that today and just acknowledge that Instagram does make your images look pretty darn cool, and that it's perfectly okay to want to use this handy app as a photo editor. But here's the complication: Instagram is set up so that once you run an image through its filters, you have to post it to save it. What if you just want to use Instagram's filters and not post to the image at all, but save it for use elsewhere? Can that be done? Happily, we're here to tell you that it can—but you have to be a little bit crafty about it and employ some workarounds. Here is our quick hack for using Instagram as a photo editor, no posting required.
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25 Resources for Mastering Real Estate Photography, Video and Beyond
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Stand Out in Your Market and Win Listings for Less with All-in-one Marketing
Real estate agents - are you looking for new ways to differentiate yourself in 2018 and win listings for less? Top agents from RE/MAX, Keller Williams, Coldwell Banker, Century21, and more are flocking to all-in-one marketing services like Matterport that provide both traditional and cutting-edge marketing at affordable rates. With Matterport, real estate agents can get HDR photos, teaser videos, floor plans, 3D walkthroughs, and virtual reality from one fast, easy 3D scan. By getting traditional and cutting-edge marketing assets from the same one-stop shop, they are able to reduce their per-listing marketing expenses and offer stand-out marketing like virtual reality for all of their clients (and not just a select few). This is helping them attract more home sellers and buyers alike. Learn how it all works in Matterport's most recent webinar. In fact, according to a new survey from Coldwell Banker, 62 percent of U.S. consumers would be more likely to choose an agent that offers virtual reality property tours over an agent that does not. What's more, virtual reality tours can save you and your clients time on unnecessary showings. The survey found that 84 percent of prospective buyers would like to see video footage of a home, and 77 percent would like to be able to take a virtual reality tour before visiting a listing.
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Rules of Instagram Engagement for Real Estate Agents
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Real Estate Property Photos: Drones and Aerial Photography 101
Are you ready to present a bird's eye view of your next listing? Or do you want to show an out-of-town buyer the lay of the land around a prospective purchase? Either way, drones are the latest real estate tool that will let you take your photography to a new level and help you stand out from your competition.
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Instagram Posts for Realtors
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4 Free Photo Editing Tools for Real Estate
You are a real estate professional, not a photographer! But as a real estate agent, photos are a huge part of showcasing the homes you sell. With so many photo editing tools at your fingertips, you no longer have to stress about taking the perfect photo or purchasing high-end photography equipment. Although photo editing software can be expensive, there are a few free tools that you can use. This week, I tested four of some of the most popular free photo editing software tools, and here are my thoughts!
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The Low-Cost Way to Generate More Real Estate Leads
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Should You Post Your Client's Photo on Social Media?
You just listed a home, sold a property, or started working with a new client and the first thing you want to do is brag on social media. It's okay, we all do it and working in the real estate industry, a client-centered marketing focus is necessary to show leads and clients why you are the perfect real estate professional for them. However, before posting your client's photo on social media, take your client's opinions into consideration.
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Why Use Instagram for Real Estate?
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5 Tips to Finding Images for Your Website
Images communicate, draw attention and create interest. Images can keep people on your website if chosen correctly or lead people to leave your website. When choosing images for your website, it is important to choose images that are high quality, relevant, aligned with your brand, aesthetically pleasing and attention grabbing. So where can you get great images? Here are five ways we get images for our own site.
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Photos Taking Up Too Much Space? A Few Tips to Compress
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Real Estate Property Photos: Property Photography 101
Whether it's services or goods, an aesthetically pleasing picture will attract more eyes and drive more leads. Real estate property photos are no exception to this rule. If you're starting out and don't want to invest in a professional real estate photographer, or are looking to cut some costs, we've put together a beginner's guide you can use to create compelling real estate photos for your own listings. With this guide and practice, you can create better listing photos that will grab the most eyes!
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Tips on Choosing the Right Instagram Username
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Win More Business from Your Sphere: 3 Ways to Tweak Your Marketing
The ads and flyers you run to your geographic farm often act as an introduction to you, your brand and your business niche. It's acceptable (and expected) that your Just Listed flyers explain who you are and what you do. But when it comes to marketing to your sphere — the people who know you best — it's important that you work to reinforce your value proposition, not introduce it. Because while a refrigerator magnet with your face and email on it may be a suitable giveaway for 500 people in your farm, it's a weird gift to offer the cousin who bunked with you every summer at Camp Lakota. Your goal, then, is to make Cousin Jim feel more special than anyone in your CRM. Here are three ways you can tweak your marketing to better appeal to your sphere contacts.
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6 Tips for a High-Octane Instagram Account
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How Visual Storytelling is Shaping Real Estate
Have you ever heard the phrase, “A picture is worth a thousand words?” This famous idiom is based on the idea that a complex idea can be conveyed with just a single still image – and marketers took note of this powerful idea. Visuals have long been a cornerstone to a successful marketing strategy, to the point where an estimated 84 percent of communications will be visual by 2018. The Power of Visual Storytelling Can you imagine trying to sell a home using only text? Difficult, right? The challenge is that people form a first impression in a mere 50 milliseconds, so when they hear information, they’re likely to remember only 10 percent of that information three days later. However, if a relevant image is paired with that same information, people retained 65 percent of it three days later because of the unique story that was told.
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More Updates from Instagram!
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Professional Looking Photos Don't Have to Cost a Fortune: Smartphone Photography
Not long ago, you either had to have a professional grade camera (along with the knowledge of how to use it) or hire a professional photographer to take your listing photos to compete with the images you see in magazines and on the web. Thanks to the advancement of today's mobile technology, you can take and edit professional looking images on your phone. Taking great photos on your mobile device isn't just point and shoot; some skill is required. However, there's no secret to amazing photos; with just a few tips and tricks, you can capture the perfect image and add the finishing touches right from your phone. Clean Your Lens This might seem like a given, but you would be surprised at how many people post blurry images due to oil residue or dust particles that have collected on their lens. Your phone is constantly traveling between your pocket, purse, or bags; the lens is being touched; makeup and other things are falling on it, and even the oil from your hands creates a film on it. Keep a glass wipe handy and wipe the lens before using the camera. Composition (Using Gridlines) Rule of Thirds By turning on your camera's gridlines (which can be found in the settings section in almost all mobile devices), you will enable a series of lines (two vertical and two horizontal) superimposed on your screen which will separate your image into nine sections. The "rule of thirds" is a photography principle that states that by placing focal points along the intersecting lines, your photo will appear more balanced, leveled, and create a more natural flow throughout the image.
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How to Use Technology to Make Gorgeous Listing Photos
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Add Your Entire Listing to Instagram? It Can Be Done!
On February 22, Instagram launched an update that is poised to change the way real estate professionals use the network to help promote listings. Is the suspense getting to you yet? How about now? Okay, okay, I'll tell you what the update is... You can now add multiple photos and videos to the same post! You can post amazing listing photos all in the same piece of content now (and a few more cool ideas, but I'll get to that later). I'll wait for you to scoop your jaw off the floor. Want to know the BEST PART? It's beyond easy; there are no extra steps beyond your normal workflow to post something to Instagram. Here's how to do it; we'll use the example of my dog Ben, because he is cuter than some stock photos of a house. Step 1: Open Instagram as you normally would to post a picture or video. Notice anything different? You now have the option to select multiple photos or videos, as highlighted in red box below. If you don't see it, check your app updates to ensure you have the latest version of Instagram installed.
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Learn to Convert 95% of Your Listing Appointments
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Quick Tips for Taking Better Listing Photos with Your iPhone
Done correctly, photography can capture the essence of your listings and inspire potential buyers. Are you following the best practices? In this video the pros at Bay East Video share the secrets to taking better real estate photos and truly showcasing your listings. The insight at 0:50 is key!
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The Best Real Estate Drone Footage Is Less Drone Footage
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29 Resources to Help You Master Real Estate Video and Photography
For years, articles about real estate photography have consistently been among the best performing articles on our site. But in 2016, a strange thing happened--articles about real estate videos began to dominate. It's not just typical YouTube videos, either. In 2016, the rise of new technology like Facebook Live, augmented reality, and virtual reality changed the landscape of real estate multimedia. To help our readers get a grasp on all the new trends shaping the current media landscape, we've rounded up our best articles on real estate video, photography, and graphic design from 2016 here. Crash Course in Real Estate Video If you want a quick way to build your video production skill set, consider the following four articles your syllabus for Real Estate Video 101. Your first reading is The Beginner's Guide to Video Marketing for Real Estate to get grounded in the basics of real estate videography. Next, put theory into action with this series of progressively more challenging assignments. Once you're finished, you'll have created your first video, and learned the basics of new technologies like Snapchat and Hyperlapse: Video Challenge for Beginners: How to get started with easy, free video tools Intermediate Video Challenge: How to get ahead using video Advanced Video Challenge: Livestreaming, buying new tools and crushing Snapchat
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Best of 2016: 5 Basic Tips for Taking Great Photos With Your iPhone
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How Instagram's New Features Impact Your Real Estate Business
Instagram has changed a lot over the past year, with August heralding the introduction of several game-changing updates. Among these was Stories, a popular method of sharing photos and videos as a collection visible to the user's followers for 24 hours. Since then, Instagram has added even more features to help users connect with potential followers. Links! Instagram is now introducing the ability to add links to posts. These links will appear under the image's "see more" button, ensuring they don't clutter the picture. This means that only those who are serious about your image's message will actually see the link, helping generate quality interest. Initially, this functionality will be limited to verified accounts—those belonging to popular public figures, brands, and celebrities. Eventually, however, this feature should be available to everyone. Once it is, try using it to link to your listings' landing pages, your website, social pages, etc. Just keep in mind, the end game should be to drive your traffic to somewhere you can capture lead information.
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How to Make Your Listings Stand Out with Facebook 360
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How to Take Incredible Listing Photos
Are you taking the best photos possible of your listing? If you aren't, it might be the reason the listing is still on the market. First impressions are so important and that's why you need quality photographs of your listing. Learn the tricks to using a DSLR with Dave Dugdale!
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Fear of Facebook Live? How to get over it (and get tons of exposure)
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Google's Pixel and Daydream Can Be Game-Changing for Real Estate Video and Photography
A few weeks ago, we wrote about how the new iPhone 7 could help DIY real estate professionals improve their listing videos and photography. Well, it seems only fair that we do the same for the new Google phone—Pixel. What unique ability does Pixel offer real estate professionals? Is it a worthy competitor for the iPhone? Does it have a headphone jack? What the heck is Daydream? Get all these answers and more...right now! Pixel Like the iPhone 7, Pixel has some nice new features that a DIY agent can use to improve their listing video and photography. The phone has the highest-rated smartphone camera ever by DxOMark—a company that specializes in the analysis of image and video quality in cameras, lenses and smartphones. Some quick thoughts on their findings: 12.3 MP camera & f/2.0 lens means the phone can record high detail in most lighting conditions—you won't need perfect lighting to capture clear shots of your listing The laser detected auto-focus will help you in capturing video without losing focus The white balance is accurate, so you can capture both indoor and outdoor shots and get a good representation of natural color The camera can record 1080p at 120 fps, so you're able to shoot video in slow motion at the second highest resolution available The camera can also record in 4k at 30fps, so you're able to shoot video in the highest resolution available The camera doesn't appear to have the equivalent of the iPhone's dual camera system and shallow depth of field. However, Pixel's ability to capture in low-light conditions, as well as its excellent and accurate color detail, is a great boon for real estate agents looking to improve the quality of their video and photography without paying a professional. While these are not revolutionary changes, they are significant enough to have an impact.
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How the iPhone 7 Can Improve DIY Real Estate Video and Photography
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New Drone Rule Affecting the Real Estate Industry
Small Unmanned Aircraft Systems (sUAS), most commonly known as drones, are making an impact in many aspects of life. In the past, being able to use drones for commercial purposes, including in the real estate industry, had been complicated and limited to operators who had an FAA Section 333 exemption. That just changed. The first operational rule from the Department of Transportation's Federal Aviation Administration for routine commercial use of small unmanned aircraft systems became effective August 29, 2016. If you have been following the development of drones for commercial use, here are three significant changes to note with this ruling: A pilot's license is no longer required. A section 333 exception is no longer required. A remote pilot certificate with a sUAS rating from the FAA is required, if you don't have a pilot's license. Overall, with this rule, the FAA is making drone technology more accessible to the commercial sector. Real estate is one area where anticipation and expectation is high because with drones, one can take breathtaking video footage and make a distinguishable impact in the marketing piece of the property.
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Instagram for Real Estate: New Updates Make It Easy to Engage
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The Photography Tips You Need to Sell Your Listings Now
The photos you put in your listings have the power to convert an interested viewer into a potential buyer. That means your photos are the first tool you have to start selling a property. Take these tips to make effective real estate photos. Watch 2:24 to see how you can copy a pro photographer's techniques.
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Summer School: 3 Online Training Opportunities for Real Estate Agents
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Professional Tips to Take Awesome Listing Photos
Photos can make all the difference when you're marketing a new listing. But not everyone has the budget to hire a professional. Pro photographer Jared Polin goes over the simple steps he takes when he's working on a listing so that you can learn those skills yourself. Check out the 1:10 mark for his secret.
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5 Tips for Better Real Estate Photos
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Don’t Get Lost in the Instagram Panic: 3 Tips for a Killer Feed
Instagram recently announced some big algorithm changes that are causing a great deal of panic. According totheir blog, rather than displaying in the familiar reverse-chronological order, Instagram will now be organizing users' feeds "to show the moments [they] believe [users] will care about the most." The new algorithm update was expected to be released to all users on March 29th, causing Instagram users to flood their feeds with "Turn on Notifications" posts. In response, Instagram has reassured the public that they're still in the testing process and this new algorithm update will only be released to a small audience for now. So, the question is, when Instagram does release this update to the general public, what will it do to your feed? Here are three tips to make sure your followers will keep seeing your content. Too busy to manage your social pages? Let us do the heavy lifting! 1. Post Engaging Pictures Images are the foundation of your Instagram content strategy. Think about your audience — who you want to reach. Do you work mostly with millennials or first-time homebuyers? How about retired military personnel? Different groups will be drawn to different images. Remember to have fun with your pictures! What's your favorite coffee shop? Did you see a great play in your local theater? Does you dog have a favorite park? Snap some photos and start sharing! When it comes to this new algorithm update, the more your audience engages with your pictures, the more likely they'll display at the top of your followers' feeds.
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5 Basic Tips for Taking Great Photos With Your iPhone
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4 Considerations for Using Drone Photography in Real Estate Marketing
Aerial photography is quickly being adopted as an essential component of savvy real estate marketing programs across the world. By using drones, aerial photographers create stunning photos that show properties in visual context to the surrounding area. This is especially ideal for waterfront properties, large estates, and properties with unique geographic features. Top agents know that drone photos and videos make for amazing marketing content and featured images on listings, websites, and social media. As the technology becomes more accessible, interest in aerial photography is at an all-time high. Businesses specializing in aerial imaging are popping up in nearly every major market, and some agents are even investing in their own aircraft to create the images themselves. However, many real estate professionals still hesitate to employ this technology due to misinformation and confusing regulations around the industry. Before hiring an aerial photographer or making the investment yourself, there are a few essential things to consider. Regulations Due to the confusing laws surrounding commercial drone use, some real estate agencies have gone as far as implementing a company-wide policy of no aerial photography. This is largely because of the grey area created by the Federal Aviation Administration (FAA), the regulatory agency responsible for the drone industry. Beginning in 2012, the FAA implemented the so-called Section 333 Exemption, which is required for all commercial drone operations. This exemption was hard to attain and required a long waiting period to receive. Beginning in 2016, the FAA announced new registration requirements for all drone operators (commercial and recreational). The new system created more accountability in the industry by requiring all drones over 0.55 pounds to be in a federal database and tagged with a corresponding license number. Any drones used in real estate marketing must be tagged with the correct registration, which can now be easily obtained online through the FAA website.
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7 Tips for Better Interior Listing Photos
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Real Estate Photography Essentials
Top agents know that professional photography can make a huge difference in the effectiveness of their real estate marketing program. High-quality photos not only attract more attention to your listings, but show that you are willing to go the extra mile to make your listings look as good as possible. This makes sellers happy, creates more buzz for your agency, and enhances the professionalism and integrity of your brand. These days, the caliber of real estate photography ranges from low-quality cell phone pictures to professionally rendered HDR and multi-layer composite images. Developing a relationship with a good photographer or taking the time to learn how to capture and edit your own photos is essential to growing as an agent. It’s important to know what to look for when hiring a photographer or what gear to purchase if you plan to snap the images yourself. Here are a few things to consider if you want to improve your listing photos.
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15 Resources for Better Real Estate Photos and Videos
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Best of 2015: Why Reusing Listing Photos Could Mean Legal Trouble
We're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published back in March and is #2 in our countdown. See #3 here. That house you sold in 2012 has just come back on the market. You know you still have a picture somewhere--there it is--and the home still looks pretty much the same. You upload the photo and relist the property. No problem, right? Well, actually, you could be stepping into some dangerous legal territory. We spoke with Larry Lohrman, a real estate photographer and blogger in Salem, Oregon. He frequently writes about issues at the crossroads of real estate and photography. One of the most common topics of discussion on his blog is usage rights for photographs commissioned from professional photographers. "I have a friend who's an agent and photographer in Seattle," he says. After a conversation about just this subject, Lohrman's friend went back to his office of more than 80 agents and asked around. "Down to a person, no one" -- not the managing broker, not a single agent -- "understood that when the agents pay a photographer for photos, they aren't getting ownership of the photos. They're only licensing those photos for a specific time and purpose." A number of recent high-profile cases have brought this issue to light, and may be cause for concern if you're not 100% sure of the legal status of your listing images: In 2008, photographer Liz Ordonez-Dawes was awarded more than $12 million when the court agreed that her client's distribution of seven photographs to third parties constituted copyright infringement. In 2013, Palm Beach County photographer Andy Frame sued several websites over misuse of his photos of Olivia Newton John's home in Jupiter, Florida. In 2014, a class action lawsuit was filed against CoreLogic for allegedly tampering with and distributing proprietary photographic works to their MLS clients.
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13 Amazingly Awful Property Pics that Shouldn't Have Been Listed (Plus 5 Gorgeous Examples)
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Instagram, Thanksgiving and Your Best Content Yet!
Instagram: What Is It? Instagram is a social network that allows users to take or upload photos and videos, and share content with followers on mobile devices. Having a strong Instagram strategy is a lot like planning a Thanksgiving meal. First off, you have to have a turkey, which is your images. This is the core of the content strategy and the traditional meal. Then you have your stuffing, which complements the main dish–these are your words that accompany the image. Next, you have your sides that round out the meal–your hashtags. Don't forget about desserts! Desserts polish off the meal, just like polishing off your professional profile rounds out your posts. And finally, don't forget to give "thanks"! The Turkey Just like a plump bird is the centerpiece of most Thanksgiving dinners, images are the foundation of your Instagram content strategy. You can either build two separate Instagram accounts, one for you and one for your business, or find a way to the mesh the two together. Make sure you have fun with your images! Showing off your listing with professional photography is a great way to increase your business awareness. Create a collage of your listing photos to show off multiple beautiful facets of the house. Or, spice things up a little and take a selfie with the home behind you. (Instant face recognition!) Be creative and find ways to feature neighborhood amenities in your content strategy that complement your beautiful listing images. If the home you have an open house at also has a really cool coffee shop nearby, stop in for a pick-me-up and snap a pic of that amazing latte.
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The 3-Shot Approach to Better Listing Photos
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13 Listing Photos that Will Scare Prospects Away
'Tis the season for ghouls, ghosts, and all things that go bump in the night. However, if you're looking for something really scary, you need only look at some of the listing photos uploaded to MLSs around the country. Often, the most frightening thing about a bad property photo is that an agent thought it would somehow attract potential buyers. In the spirit of the season (and a good laugh), we've rounded up 13 of the scariest listing photos around. 1. Heeere's Johnny! The best way to show how "open and airy" your new listing is? Frame a random person in the hacked up opening of the basement door. Bonus points for flash-induced red-eye. It only adds to that perfect "The Shining" vibe! Tip: Keep people (and pets) out of your listing photos. Insist that your sellers be out of the house--or at least far from the room you're currently shooting. That also means no accidental appearances of the photographer in the bathroom mirror! There's no hope for that basement door, though.
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Six Tips for Better Real Estate Photos
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Free Photo Resources for Real Estate Agents
Q: What's one thing that real estate websites, social media platforms, blog posts and articles have in common? A: They all get more engagement from potential leads when you use great images. But do you have a staff photographer on hand? Neither do we. While you may work with a photography expert to shoot your listing photos, chances are that you don't have the extra marketing dollars to spend on images for your website, brochures and more. But downloading photos that are copyright protected and using them for a commercial enterprise is illegal and can result in fines. And purchasing stock images for every little thing can add up quickly. What's an agent to do? Relax, we're here to help. For today's blog post, we've rounded up some wonderful sites where resourceful real estate agents can find photos to use on their websites, Facebook pages and everything else, all for free. Here are four places you can find free photos for all of your real estate marketing needs: Flickr Creative Commons Flickr is a photo management and sharing tool that allows you to search for and download images shared under a Creative Commons license. You can copy, distribute and display these works as long as you give proper attribution, meaning photo credit. You can do this by either including the photographer's name or linking back to the original image.
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6 New Headshot No-No’s for Agents
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How Professional Photos Will Sell Your Property
If you're wondering why the property you're trying to sell is sitting longer on the market than expected, the problem could be your photos. With increased popularity in sites like Pinterest and apps like Instagram, there is a trend in the movement from personal use to professional use for things such as product marketing. Most potential homebuyers begin their buying process online; these buyers are visual and don't want to see boring text heavy pages accompanied by dull photos. Long story short: it's all about the photos. When you capture professional, high-quality photos of your property, you capture your audience as well. Choose the right photographer When selling your property, you want to put it in the best light possible, and doing this starts with finding the best photographer. In order to produce the most eye-catching photos to market your home you'll need a photographer that specializes in a buyer's point of view, so that each and every photo will demand the attention of potential homebuyers. Most experienced photographers will have a portfolio with multiple examples of their work; looking at their past work is a huge indicator of whether or not they're the best photographer for you and if you'll get the desired results for your money. When they shoot a property they need to catch images that truly speak to potential buyers. If they can't do that, you might need to explore other options.
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Why More Photos of Listings are Valuable to Realtors
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5 Easy Composition Tricks for Better Listing Photos
Do you suffer from lackluster listing photos? Unclear or carelessly composed snapshots of the home you're selling can leave consumers underwhelmed and uninterested. Fortunately, it's easy to improve the quality of your photos. The following tips are easy to implement and help breathe life into dull listing photographs. 1. Shoot at Twilight It's become increasingly trendy to photograph listings at twilight. The darkened sky lets the windows of a home project warm, inviting light that draws the viewer in. It also makes the yard and other background elements less pronounced, narrowing the viewer's focus to the home. However, there's still enough light that one can see the slope of the yard and neighboring homes. But because of the reduced visibility, these things are less distracting. Twilight also produces strong interior shots. There's no worry of bright sunlight washing out your photos, but there's just enough light to offer a muted hint of the view through the home's windows. Photo credit
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Easy Tips for the Perfect Headshot
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3 Fun Instagram Apps for Real Estate
By now, you probably already use Instagram for real estate. You've at least taken it for a test drive. And you might have even heard about their time lapse video app, Hyperlapse. But what about other Instagram apps that make the photo-sharing social media platform a whole lot more fun? And even engaging? What are Instagram Apps? Instagram apps are standalone apps that help you interact with Instagram in new and exciting ways. They can help you take more attractive pictures, add text to your images before posting and even make videos out of your photos! There are hundreds of Instagram apps out there (with more popping up every day), and many of them are free to download. 3 of Our Faves Flipagram Flipagram is an app that allows you to create videos from your favorite photos and set them to music, too. It's a great way to "flip" through some of the best houses for sale in your area, great restaurants in your neighborhood or pictures of amazing gardens in your town. Or you could flip through photos of your happy clients (just be sure you have their ok first). Watch this fun example Flipagram showing what it's like to camp in Big Sur. Then download the free iOS, Android or Windows app.
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Why Reusing Listing Photos Could Mean Legal Trouble
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Simple Real Estate Photography Tips: Shooting Outside
A picture is worth a thousand words...provided, of course, that you've taken a good picture. First impressions in the real estate world can be incredibly impactful, and for many potential homebuyers these first impressions often come in the form of a picture. A good one can showcase a property in a way that words and numbers simply can't, giving life and depth to a listing. A poor one, on the other hand, is a missed opportunity. While not all REALTORS® have a professional photographer available to them, we've listed a few helpful tips to make sure that you take your best photo possible. Your Gear For the purposes of this article, let's assume that you are using a simple point-and-shoot camera. This would be the camera available on most phones, or even better, a DSLR on automatic mode. Although the better your camera, the better the quality of your picture will be, even the simplest cameras can achieve fantastic shots with the right skills applied.
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