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Stay in Your Lane: How Hiring Professional Photographers Saves You Money
Time is money and you need to make the most of both, especially in real estate. Don't waste your time acting like an amateur real estate photographer snapping photos with your iPhone. For around $150, you can have a pro do the job and return the photos to you in as little as 14 hours. Hire a professional and get back to doing what you do best--selling properties.
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10 More Ways to Increase Real Estate Leads Using Instagram
Out of all social media, Instagram users are the most likely to "take action" on posts. Because of this, Instagram has become a very welcoming place for businesses. Engagement is encouraged in a much stronger way than on other social media platforms, and there are endless possibilities when it comes to advertising on Instagram. Take a look at these ten ways to Increase your real estate leads on Instagram and take your profile to the next level.
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6 Head Shots to Stop Taking
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Cheat Sheet: Photo Editing Terms for Real Estate Agents
Professional photographers make a bunch of tweaks to your photos behind the scenes that have a huge impact. Here is a guide to talking the photography talk even if you can't walk the walk. Use the guide to communicate changes you may need or to criticize your colleague's inferior photos--up to you!
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How to Shoot Bedrooms
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23 Resources to Grow Your Multimedia Marketing Skills
June is Entrepreneurs' DIY Marketing Month--and who's more DIY when it comes to marketing than real estate agents? We'd be remiss if we let the month pass without acknowledging all the hard work you do to market your brand and your listings. After all, to keep up with today's marketing trends, you need to employ a host of multimedia skills--from graphic design to video creation to photography and beyond. To keep your knowledge fresh and your skills up-to-date, we've compiled this guide of 23 resources to help grow your mastery of multimedia marketing.
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Most Real Estate Agents Aren't Using the Right Photo File Type
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How to Shoot a House for Under $16
Real estate photography can quickly become expensive, which is less than ideal. However, creating high quality professional images can be achieved at a fraction of the cost. To demonstrate this, BoxBrownie's real estate photography guru and co-founder Brad Filliponi is going to shoot a property with a smartphone. You will learn the key tips on the most important areas in the home so your listing will stand out.
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How to Attract Real Estate Leads on Instagram
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Top 10 Real Estate Photography Tips
Want your listing to appeal to as many potential buyers as possible? Make sure you listing photos are as good as they can be. In this article, BoxBrownie founder Brad Fillponi shares his expert tips and tricks to nail those all-important shots. By following these simple steps, you can ensure you are showcasing everything your listing has to offer in your photos.
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How to Plan Your Next Real Estate Post on Instagram
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4 Tips for Growing Your Real Estate Business with Instagram
No matter what platforms you prefer for marketing your real estate business, there's no doubt that visual marketing is a massive key to attracting qualified real estate leads. That's just one reason why Instagram, one of the most popular social platforms in the world, is also among the best places online to promote your real estate business. Having a plan based on proven practices is crucial to Instagram success, and we're here to help you get started with four tips for growing your real estate business with Instagram.
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57 Hilariously Terrible Real Estate Photos
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Top 5 Beginner Camera Tips for Real Estate Photography
Starting off in real estate photography? Not sure where to begin? We're here to help! This article will explore five practical tips for anyone starting off in real estate photography that will help speed up your workflow and improve image quality.
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Building Your Brand on Instagram? These Tips Can Help!
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What Today's Buyers Are Looking for Online
Whether you're a new agent or a seasoned pro, chances are you're always looking for that competitive edge over other local agents to score the hottest new listings in your area. From your (perfectly on-brand) listing presentation to your rock-solid knowledge of the latest neighbourhood sales, you've got the tools you need to nail the appointment. While those factors can certainly help sway a seller's decision and win you the handshake, one thing is certain: in today's market, sellers have a LOT of questions.
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[Best of 2018] The 6 Listing Photos You MUST Upload to the MLS
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Don't Overlook These 4 Bonus Marketing Assets from Your 3D Property Tour
Have you noticed the following cube icon popping up everywhere lately? It started appearing on Realtor.com in 2017, and just this autumn, you may have noticed it on Homesnap, a property search app that's free to 900,000 Realtors nationwide through their MLS. It's the Matterport icon, and its appearance on a listing indicates that a 3D property tour is available. While 3D property tours are what Matterport is best known for, did you realize that this tool also offers a wealth of visual assets that you can use in your marketing? Here's a rundown of all that Matterport offers. 1. High-resolution Listing Photos Photographs are typically the very first thing most people see of your listing—and what draws them in or drives them away. If your listing photos are of poor quality, you risk turning off potential buyers. When your listing is scanned for a 3D property tour, Matterport also captures hundreds of high quality photographs. If you balked at "hundreds," don't worry. Matterport employs machine learning to automatically select the best photos for your listing in Matterport Instant Galleries. That means agents don't have to spend time collecting and curating photos—you have an MLS-ready gallery of photos once your 3D tour has been created. "[Instant Galleries] are great. We are using these for all our inside images," says Beth Riggs of Amanda Howard Real Estate, Sotheby’s International Realty. 2. Teaser Videos Want to cut through the noise of social media and capture the attention of local consumers? Try teaser videos or animated GIFs. Movement within GIFs and video stands out and draws the eye. Real estate professionals get automatic videos and GIFs with their Matterport 3D tours. You can share them on social media and in emails to drive greater interest in your listings. They're effective, too—a Matterport customer survey shows that 76 percent of respondents say they attract more home buyers on social media with Matterport 3D. 3. Virtual Reality Looking for a fresh way to 'wow' buyers? Let them tour listings via virtual reality. Not only does this position you as tech-savvy agent, it also potentially cuts down on in-person listing tours. Consumers who view listings via virtual reality are better able to narrow down which homes they'd like to see in person, saving agents time. Matterport 3D tours are automatically converted into virtual reality, and can be viewed via Google Cardboard, Daydream, Oculus, or Gear VR headsets. Keep headsets in your office to use with clients when selecting which properties to tour. Want to impress sellers? Take a VR headset to a listing presentation and show sellers a sample listing, mentioning that you'll do this for their home, as well. "Consumers get more discerning about their choices and sellers want to present their properties in the best light possible," says a representative from Greg Lynn Sotheby's. "Open houses are only a couple of hours a week, but when you have Matterport virtual reality, we can be open 24 hours a day, 7 days a week, 365 days a year." 4. Floor Plans Differentiate yourself from other agents by including floor plans in your marketing. This helps consumers better understand the layout of a home, and how their own furniture and belongings may fit. Matterport generates floor plans two business days after your 3D tour is created, using dimensional data captured during the scan. All you have to do is press 'Order' on the Matterport platform, and floor plans are automatically prepared for you. Live Examples of Matterport Marketing Assets Want to see what the visual collateral mentioned above looks like? Check out these two examples of homes that were captured with a Matterport camera, and the automated content that was created: http://sites.relahqdemo.com/1178carollane/?mls http://sites.relahqdemo.com/1234californiaway/?mls Visit Matterport.com to learn more.    
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How to Take Real Estate Pics Like the Pros
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How to Use Instagram Stories Ads for Real Estate
Whether it's the memories a family made in their old home or a buyer's dreams for their new one, agents use stories to build emotional connections. Instagram has a similar business approach. Originally a platform for posting pictures of lattes and fancy food, Instagram has evolved into a social media giant where people can create and share their own "stories."
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Safe Selling: How Your Headshot Can Deter Predators
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The Case for Professional Listing Photos
What's the first thing buyers see — or the first thing they're looking for — when they find a listing? Those crucial property photos. In fact, the Wall Street Journal reported that potential buyers spend just 20 seconds looking at the first photo before they decide to keep looking or go somewhere else. And though it's tempting to play the part of both agent and photographer, reports show that — on average — homes with professional photos sell faster, too. So we're diving into the case for why professional photos matter — and how to make them happen.
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6 Apps to Help You Take Better Listing Photos
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Realtor Headshot Photo: Why They Matter and How to Get Your Best One Yet
Ah, the dreaded headshot photo. Some love it, most hate it. Many real estate agents take one when they first become agents and use it for the rest of their careers. If your photo is outdated enough, it'll make it so that when you meet with your clients, they're greeted by someone who looks nothing like the person they envisioned from the picture on the website.
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No Image, No Active Listing... PERIOD!
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How to Update Your Photo without Losing Your Look
Time passes and you change: your clothing style evolves, you change your hair, and you grow older. Still, when someone bumps into you around town, they should recognize you from your photo. That means keeping your photo up to date. Your agent profile photo represents you online, in flyers, in ads, on business cards, and in many other places. It helps build and maintain your brand, creates a first impression, and is one of the first steps to building client relationships. However, changing your photo means running the risk of losing presence you've built on your current image if people don't recognize you as the same agent.
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Friday Freebie: Guide to Better Real Estate Photographs
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Instagram: Best Practices for Social Success
Since the beginning of the social media era, individuals and businesses alike have embraced their online presence and shared their journeys for the world to see. However, 2017 proved a challenging year for many networks when several saw a decline in social use, especially among major players like Facebook and Twitter. Despite this trend, one social network has continue the climb upward: Instagram. Now is the time to improve your Instagram presence and make the most of your opportunities as Instagram's monthly active users increases and more attention is driven to the platform.
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Should Real Estate Agents Be on Instagram? The Pros, Cons and How to Get Started
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Drone-in-a-box for Real Estate? How Drones Are Transforming Real Estate Marketing
Real estate has become the number one industry in North America that uses drones for marketing purposes. And the numbers projecting the growth of the drone industry are staggering: 10 million drones were sold worldwide last year; that number is expected to nearly triple by 2021 Drone industry value was estimated at $3.3 billion in 2015; by 2025, it's expected to be $90 billion NAR reports that the interest in using drones for marketing is already pervasive: 44 percent of members either use drones for marketing (14 percent), report that someone in their office uses drones for marketing (12 percent), or plan on using drones for marketing (18 percent). CREA is also monitoring the development of drone use in real estate. Drones have transformed real estate marketing when it comes to listing a property. Overall, the impact of drones has made aerial photography commonplace. Soon, most sellers may request it for their property listings.
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The 6 Listing Photos You MUST Upload to the MLS
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8 Accessories that Give Your Smartphone Superpowers (Part 1)
Want to soup up your mobile phone? Rather than relying on apps for that (as we so often do), let's head down the road less travelled instead. Today, we're exploring the world of physical accessories that work with--and enhance--your smartphone. Enter the World of Smartphone Accessories That's right, we're ditching the digital in favor of things that attach to or sync to your phone and boost its functionality. And we have to say, there are a LOT of different types of mobile phone accessories--so much so that we've broken up this article into two parts. Today, we're taking a look at accessories that enhance the multimedia capabilities of your phone, and make those photos and Facebook Live videos so much better.
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How to Secretly Use Instagram as Your Photo Editor (without Posting)
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25 Resources for Mastering Real Estate Photography, Video and Beyond
When it comes to their skillset, real estate agents are a bit like a Swiss Army knife. They need interpersonal intelligence, negotiation know-how, sales chops, and a whole lot of patience. But when you started out in real estate, I bet nobody told you how important multimedia skills were to the job—and how many different types of media you'd need to be comfortable with. From taking property photos, to creating listing flyers, to shooting video, agents in today's DIY digital age are expected to be media whizzes. Of course, there's only so much time in the day. To lessen your workload, we advocate automating where possible, and then filling in the gaps with a little do-it-yourself chutzpah. To that end, we've combed through our library of educational content to find the best, most helpful articles on media of all sorts—everything from photography to graphic design to virtual tours and beyond. Consider it your crash course in multimedia skills for real estate.
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Stand Out in Your Market and Win Listings for Less with All-in-one Marketing
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Rules of Instagram Engagement for Real Estate Agents
Though it doesn't have as many users as Twitter and Facebook, Instagram offers companies a rate of return for branding products and services on the platform almost 60 times that of Facebook. And compared to Twitter, it provides 120 percent more user interactions. Instagram for real estate agents is the cash cow of digital marketing and lead generation platforms. But achieving customer interactions isn't simply a matter of posting the right photos or videos—ones that prompt a response. In fact, identity and community management are more important than the click rate of photos and videos! Even a popular photo or video cannot generate enough customer interactions to qualify as a successful lead generation strategy. However, a moderately high number of clicks from new and would-be customers on a large quantity of photos is a sign of a building brand on Instagram. These are the four Instagram Rules of Engagement for your social media battle:
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Real Estate Property Photos: Drones and Aerial Photography 101
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Instagram Posts for Realtors
How many times have you posted on Instagram in the last week? The last month? Instagram used to show the most recent posts from accounts you're following, but they have recently adopted Facebook's content algorithm so you don't have to post quite as often. However, Instagram still prioritizes people who post more often. Tips for Posting on Instagram
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4 Free Photo Editing Tools for Real Estate
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The Low-Cost Way to Generate More Real Estate Leads
Want to get more visual assets and reduce your marketing expenses? With Matterport's all-in-one media solution, real estate agents can generate everything they need to market a property online and offline from the same fast, easy system. From a single 3D shoot, agents can get hi-res photographs, 3D virtual tours, and 2D floor plans - and give buyers exactly what they're looking for. In a recent survey of home shoppers conducted by realtor.com, buyers listed high resolution photographs and 3D virtual tours as the top two things they're interested in seeing on an online listing. That's no surprise—a strong visual marketing strategy has long been crucial to selling listings faster and for more money. A 2015 study from Real Trends shows that agents who consistently use professional photography earn 100 percent more in average Gross Commission Income (GCI) than those who never use professional photography. This echoes Redfin's famous 2010 study, which found that listing photos shot with a DSLR camera (implying that they were likely taken by a pro photographer) sold for between $934 to over $16,000 more than listings that weren't. Today, advanced technology like Matterport is enabling Realtors to take their visual marketing strategy to the next level. In the amount of time it takes for a typical photoshoot, Matterport's Pro2 camera can scan an entire listing and offer the following:
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Should You Post Your Client's Photo on Social Media?
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Why Use Instagram for Real Estate?
Do you have an Instagram account? Are you active on your Instagram account and getting results? If you were to go into Instagram, you'd see that there are millions of advertisers using it, and that there are a lot of benefits in using their platform, as well. The Stats There are two major stats that convinced us Instagram was the way to go:
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5 Tips to Finding Images for Your Website
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Photos Taking Up Too Much Space? A Few Tips to Compress
When you see a warning that your storage is 90 percent full, you might begin to panic. And you probably know exactly what's causing your problem: your photos. For most real estate professionals, photos and videos have become both a blessing and a curse. They are a blessing because powerful visuals help sell homes. But they are also a curse because they are data hogs. Yet, there are ways you can use less space on your device without losing all the luster of your great photos. Let's take a look at some of the things you can do to reduce the amount of space your images are taking up on your phone and your laptop.
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Real Estate Property Photos: Property Photography 101
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Tips on Choosing the Right Instagram Username
To become successful at digitally marketing yourself and your brand, it is important to have a presence across most social media platforms. Since Facebook expanded its ad platform to include Instagram as well, it's important to build your presence there, too. Along with a presence, it is even more important to have an identity on social media. One of the first steps in creating that identity is picking out a strong Instagram handle or username. For those of you who already have an Instagram account, you may even want to go back and change that username if you find yours isn't as strong or identifiable as it could be! First, Here's What NOT to DO
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Win More Business from Your Sphere: 3 Ways to Tweak Your Marketing
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6 Tips for a High-Octane Instagram Account
As social media continues to evolve and grow in popularity, Instagram is the platform on steroids that dominates the social media game, making it the fastest growing social media platform across the planet. Consider this: in less than six years, we've shared over four times more photos than there are human beings on earth! It's mind boggling how much our society loves to consume enthralling media – and businesses have long understood the power this visual storytelling behemoth holds for brand building, user engagement and what it could mean for their bottom line. Instagram by the numbers:
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How Visual Storytelling is Shaping Real Estate
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More Updates from Instagram!
Last week, Instagram released new enhancements to their My Story feature. Just two months ago, I called it the “B-movie version of Snapchat.” Well, I’m here to tell you Instagram has shed that skin and has throttled the My Story feature into A-list territory. Folks, Instagram was a content sharing and marketing dream before these updates were launched. Now, Instagram can certifiably say that it is a POWERHOUSE of a social network and can, quite literally, do it all. It’s time you learn how to harness that power for yourself!
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Professional Looking Photos Don't Have to Cost a Fortune: Smartphone Photography
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How to Use Technology to Make Gorgeous Listing Photos
Are your listing photographs eye-catching enough? Your photos need to make an impact and stand out to potential home buyers. These tips from Mark Richardson will help add visual interest to your photos. The result at the 18:24-minute mark is a game changer.
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Add Your Entire Listing to Instagram? It Can Be Done!
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Learn to Convert 95% of Your Listing Appointments
Are you interested in elevating your marketing approach to win more listings and outsell the competition? Matterport's 3D tours and virtual reality walkthroughs are the key to engaging buyers and delighting sellers — while differentiating your services from the competition. Register for Matterport's webinar on Feb. 28 to learn how agents and brokers from RE/MAX, Century 21, Coldwell Banker, Sotheby's International Realty, and more, are using 3D and VR to win listings and outsell the competition. In a recent customer survey, 74 percent of real estate professionals agreed they win more listings, while 90 percent stated they have a stronger brand because of Matterport. It's true—real estate brokers and agents are seeing immediate results after using Matterport in their listing presentations and online marketing. Here's the proof: The Creig Northrop Team of Long and Foster Real Estate, the number one team in Maryland in transaction volume since 2006, improved their sales transactions by 10 percent after committing to use Matterport for all their listings. Cressy and Everett Real Estate, one of RealTrends' top 250 brokerages in the United States, receives an average of 10,000 visits monthly to Matterport 3D tours on their website. HomeVisit, a Matterport service partner, has seen a threefold increase in demand for 3D tours year-over-year. There's a reason brokers and agents are realizing such success: Home buyers are 65 percent more likely to email an agent and 95 percent more likely to call after seeing a property with Matterport 3D versus listings displayed only with pictures, according to realestate.com.au.
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Quick Tips for Taking Better Listing Photos with Your iPhone
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The Best Real Estate Drone Footage Is Less Drone Footage
A primer for hiring drone videographers for real estate marketing In military parlance, they're called UAVs, or unmanned aerial vehicles. "Drone" suggests the device operates autonomously, implying that it doesn't require years of training to pilot. There's probably no selling that military acronym to the public today, as "drones" have become a popular way for people to capture extreme recreational exploits, or in the case of real estate, powerful listing visuals. In the late 90s, it was digital cameras that allowed real estate professionals to capture creative visuals and quickly turn around property content. Then, there was the Internet. Alongside 3D tours, aerial photography is the latest advancement in real estate marketing that has agents scrambling for ways to offer it to their clients. The fastest, easiest way to get started with drone photography is to hire a professional. Every major market has a licensed person or marketing company with certification for operating an unmanned aircraft system (UAS), the most recent formal legal terminology. For years, the only form of legal structure the FAA could apply to monitoring drone flight was what already existed: actual pilot licenses. To tackle the rapid growth of consumer-level drones, they settled in 2016 on "remote pilot certification."
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29 Resources to Help You Master Real Estate Video and Photography
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Best of 2016: 5 Basic Tips for Taking Great Photos With Your iPhone
We're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published back in March and is #5 in our countdown. See #6 here. Every day we see an increase in people replacing their digital cameras with their smartphones to take pictures. This is mainly because manufacturers are adding some incredible lenses to smartphones that make it a very convenient device to capture daily moments and upload them quickly to social media apps. Smartphone cameras do not provide the quality photos that a good digital camera can provide, which are recommended for listings. Nevertheless, here at Tech Helpline, we see a trend of agents using their smartphones to take pictures for their listings. For this reason, today we will show you some quick tips on how to get the best possible image using an iPhone with iOS 9. All features listed below are available on the iPhone 5 or newer. 1. Use Auto Focus (AF) This is the most important feature to use. Without using this option, your image could appear blurry or lose detail. Here is what you do: Tap the area on your screen that you wish to focus on, remove your finger and wait a couple of seconds to allow the camera to focus on the subject before taking the photo. You can also tap and hold the area on your screen, until the yellow "AE/AF LOCK" appears (Auto-Exposure/ Auto-Focus Lock). This will allow you to take photos from different angles without losing focus on the subject.
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How Instagram's New Features Impact Your Real Estate Business
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How to Make Your Listings Stand Out with Facebook 360
We don't have to sell you on the importance of adding strong visuals to your real estate listings. As a real estate professional, you know that a picture is worth a thousand words, and directly contributes to the emotional decision making process of making a home purchase. Many of us spend hundreds of dollars on companies that can produce virtual tours, or empty our budgets on expensive professional equipment so we can showcase our listings. Not every home we list requires that kind of technological investment, but all of them will require engaging, attractive visuals. The technology landscape has changed, and people no longer want to jump in the car and drive to see 10 random homes in a day. (Neither do we.) The modern consumer relies on the convenience of viewing homes online at their leisure. Your challenge as a real estate professional is to make your listings stand out from the rest without breaking the bank. Well, thanks to Facebook's new 360 feature, you can do that for free from your mobile device. You can give tours of exquisite home features, neighborhoods, yards, and so much more. And you can do it in minutes from your mobile device. With Facebook 360, you can now place your prospective clients in the center of the action, ensuring there's something to see and experience at every angle. Create a story with your photo that encourages your followers to explore your property the full 360 degrees. See our live Facebook example (You may have to be logged into Facebook to view it properly):
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How to Take Incredible Listing Photos
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Fear of Facebook Live? How to get over it (and get tons of exposure)
At this point, it's impossible to ignore: Facebook Live is a game-changing feature for the social media behemoth. Millions of live stream videos are posted each day, and stats show that people spend triple the time watching live stream videos than traditional video posts. Plus, Facebook is doubling down on helping their users get more views by automating alerts when a friend or page goes live. In short, Facebook Live is only going to get bigger — and so is your opportunity to use it as a free brand-building tool! If you're too scared to try it, we have a few easy exercises and best practices to get you started in private. 1) Practice to an audience of one To give the feature a test, head over to your personal page. On this page, you can practice a live stream by setting it to stream only to yourself. Click on the "Live" button in the top left, just below the search bar. Immediately select "Only me" as the audience for your video, then give it a test! Once the post is up, watch it a few times to see how you did.
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Google's Pixel and Daydream Can Be Game-Changing for Real Estate Video and Photography
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How the iPhone 7 Can Improve DIY Real Estate Video and Photography
Apple released the first iPhone eight years ago. Now it's 2016 and we're up to iPhone 7. Much has changed since the first version of the phone, but not much has changed since the previous. Basically, the new iPhone is shinier, available in black, and will no longer support your primitive headphone wires. These updates don't really impact real estate—outside of the fact that you'll look cooler without your headphone wires all tangled up. The camera updates, on the other hand, have the potential to significantly improve DIY real estate videos and photography. Let's take a look. iPhone 7 The standard iPhone 7 camera has been enhanced with several features typically seen in DSLRs. Optical image stabilization allows for more stable control of your camera. This stabilization should account for your jitters and enable your photos and videos to stay in focus in spite of these shakes.
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New Drone Rule Affecting the Real Estate Industry
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Instagram for Real Estate: New Updates Make It Easy to Engage
Social media is constantly changing, and people are always trying to keep up. Recently, some changes were released by Instagram that could create a big boost in your real estate business strategy. A social network that was once thought to be reserved for pictures of coffee and fancy food, Instagram now has 400 million active users, 85% of top brands, and 60% of users logging in daily, making it the second most engaged social network after Facebook. Recently, Instagram released two major changes to their platform. The first, more business-oriented change, is that they created a Business Profile option. The second is that they created a "Stories" feed, similar to Snapchat. Want to know how these updates can (and should) change the way you use your Instagram page? Here are some tips to help. Instagram for Business Instagram is more than just a way to network with friends. Since Instagram is known for its visual appeal, many users also follow businesses. In fact, according to Instagram, about half of users follow a business on the platform. However, what's more important is that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter. If you're looking to connect with clients, this is a great platform to do so. Before you choose to convert your personal profile to a business one, there are a few things you should know. The first is that Instagram is gradually releasing this feature. If it isn't available to you yet, it should be in the near future. Next, in order to convert your Instagram profile to a business one, it must be connected with a Facebook business page. Finally, your business profile cannot be set to private. The process to switch over is very simple. You can read more about it here.
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The Photography Tips You Need to Sell Your Listings Now
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Summer School: 3 Online Training Opportunities for Real Estate Agents
The kids may be out of school, but class is still in session for agents who want to gain new skills this summer. Just this week, we learned of three new educational opportunities in areas like listing photography and social media. All options are offered online, too, which means that you can work through them at your own pace while powering through the busy season. Here's a quick rundown of each: #GetSocialSmart Academy For years, Katie Lance has been real estate's go-to guru on all things social media. It's likely you've heard her share her knowledge on stage at real estate conferences, or read her name in any number of industry publications. On Tuesday, Lance launched her latest knowledge sharing venture, the #GetSocialSmart Academy. It's a web-based "learning portal" featuring social media training videos, downloadable materials, and live webinars. The content is based on Lance's 6-week coaching program, and covers topics like content strategy, blogging, Facebook advertising, Instagram, Pinterest, video marketing, livestreaming, LinkedIn, Twitter, and beyond. Until June 30, Academy membership is available at a deeply discounted "early bird" rate. Check out GetSocialSmart.com to learn more. Looking for similar training opportunities? Check out The Paperless Agent and/or their Real Estate Digital Marketer (REDM) certification course.
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Professional Tips to Take Awesome Listing Photos
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5 Tips for Better Real Estate Photos
A picture is worth a thousand words. We all have heard that saying haven't we? It's very true. Whether it's on a menu, a book cover or on a billboard, pictures convey information far more quickly and easily than words. When a potential buyer is scrolling through your listings, do they check out the best looking photos first? An ideal way to showcase your listing is to hire a professional photographer. A professional knows how to use light to their advantage. They understand depth of field, perspective and how to frame a photo properly among many other things that are involved with making a great photo (as always, be sure to look at a photographer's portfolio to ensure their style will best represent what you want to achieve). But sometimes you don't have the time or the budget to hire a professional. You might already be at the property, you have an in-phone camera and you might only have one opportunity to get the photos you need for your listing. Here are a few simple steps you can take to turn a so-so photo into something that will help market your listing. 1. Less is more If you can, ensure the property is de-cluttered. Clean counters, properly made-up beds and toys put away will do wonders for how a place will show for prospective buyers.
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Don’t Get Lost in the Instagram Panic: 3 Tips for a Killer Feed
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5 Basic Tips for Taking Great Photos With Your iPhone
Every day we see an increase in people replacing their digital cameras with their smartphones to take pictures. This is mainly because manufacturers are adding some incredible lenses to smartphones that make it a very convenient device to capture daily moments and upload them quickly to social media apps. Smartphone cameras do not provide the quality photos that a good digital camera can provide, which are recommended for listings. Nevertheless, here at Tech Helpline, we see a trend of agents using their smartphones to take pictures for their listings. For this reason, today we will show you some quick tips on how to get the best possible image using an iPhone with iOS 9. All features listed below are available on the iPhone 5 or newer. 1. Use Auto Focus (AF) This is the most important feature to use. Without using this option, your image could appear blurry or lose detail. Here is what you do: Tap the area on your screen that you wish to focus on, remove your finger and wait a couple of seconds to allow the camera to focus on the subject before taking the photo. You can also tap and hold the area on your screen, until the yellow "AE/AF LOCK" appears (Auto-Exposure/ Auto-Focus Lock). This will allow you to take photos from different angles without losing focus on the subject.
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4 Considerations for Using Drone Photography in Real Estate Marketing
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7 Tips for Better Interior Listing Photos
If an attractive primary exterior photo is what first draws prospects to click on your listing, your interior shots are what really sells the home. These are the photos that show potential buyers where they could be living--the kitchen that could be theirs, the bedrooms that their kids could grow up in. Interior photos can be tricky to master, however, and it's easy to drive property searchers away with images that are too dark or poorly composed. To help you make the most of your inside shots, we've rounded up a bunch of tips for capturing photos that buyers will love. 1. Be mindful of lighting Psychologically speaking, people are more attracted to light images than dark ones, so it's important to get your lighting right. One of the biggest causes of too dark photos are windows that are too bright or "blown out" and make the rest of the room look dark by contrast. To avoid blown out windows, be mindful of the time of day you're shooting. Shooting in early morning light or during the "golden hour" before sunset is ideal, as the soft light of that time more closely resembles interior lighting. You can also aim to shoot on overcast days to mitigate the effects of a too-bright sun. For more on lighting, see this article.
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Real Estate Photography Essentials
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15 Resources for Better Real Estate Photos and Videos
Photography and video articles are consistently among the most popular on our site. And it's no wonder--unless you hire a professional for your photo and video needs, agents have to learn everything from the ground up. This includes everything from lighting, choosing the right camera equipment, editing, and beyond. That's a lot to get a handle on! In 2015, we published multiple articles about photography and video. Two even made it into our Top 10 Articles of the Year! (You can see them here and here.) While we've omitted those two to avoid repeating ourselves, but you can see the rest of the best photo and video posts of the year below. This gives you a single list of resources to refer to when you're looking for ways to improve your multimedia skills in the year ahead. Photography Tips and Tricks Are your listing photos missing that certain je ne sais quoi? Paying attention to things like lighting, staging, and composition principles can make a big difference. These five articles offer advice for making your photos compelling to viewers: How Professional Photos Will Sell Your Property 5 Easy Composition Tricks for Better Listing Photos Most-Loved Listing Photos and Best Practices for Capturing Them Simple Real Estate Photography Tips: Shooting Outside 6 New Headshot No-No's for Agents
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Best of 2015: Why Reusing Listing Photos Could Mean Legal Trouble
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Best of 2015: 13 Listing Photos that Will Scare Prospects Away
We're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published back in October and is #3 in our countdown. See #4 here. 'Tis the season for ghouls, ghosts, and all things that go bump in the night. However, if you're looking for something really scary, you need only look at some of the listing photos uploaded to MLSs around the country. Often, the most frightening thing about a bad property photo is that an agent thought it would somehow attract potential buyers. In the spirit of the season (and a good laugh), we've rounded up 13 of the scariest listing photos around. 1. Heeere's Johnny! The best way to show how "open and airy" your new listing is? Frame a random person in the hacked up opening of the basement door. Bonus points for flash-induced red-eye. It only adds to that perfect "The Shining" vibe! Tip: Keep people (and pets) out of your listing photos. Insist that your sellers be out of the house--or at least far from the room you're currently shooting. That also means no accidental appearances of the photographer in the bathroom mirror! There's no hope for that basement door, though.
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13 Amazingly Awful Property Pics that Shouldn't Have Been Listed (Plus 5 Gorgeous Examples)
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Instagram, Thanksgiving and Your Best Content Yet!
Instagram: What Is It? Instagram is a social network that allows users to take or upload photos and videos, and share content with followers on mobile devices. Having a strong Instagram strategy is a lot like planning a Thanksgiving meal. First off, you have to have a turkey, which is your images. This is the core of the content strategy and the traditional meal. Then you have your stuffing, which complements the main dish–these are your words that accompany the image. Next, you have your sides that round out the meal–your hashtags. Don't forget about desserts! Desserts polish off the meal, just like polishing off your professional profile rounds out your posts. And finally, don't forget to give "thanks"! The Turkey Just like a plump bird is the centerpiece of most Thanksgiving dinners, images are the foundation of your Instagram content strategy. You can either build two separate Instagram accounts, one for you and one for your business, or find a way to the mesh the two together. Make sure you have fun with your images! Showing off your listing with professional photography is a great way to increase your business awareness. Create a collage of your listing photos to show off multiple beautiful facets of the house. Or, spice things up a little and take a selfie with the home behind you. (Instant face recognition!) Be creative and find ways to feature neighborhood amenities in your content strategy that complement your beautiful listing images. If the home you have an open house at also has a really cool coffee shop nearby, stop in for a pick-me-up and snap a pic of that amazing latte.
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The 3-Shot Approach to Better Listing Photos
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13 Listing Photos that Will Scare Prospects Away
'Tis the season for ghouls, ghosts, and all things that go bump in the night. However, if you're looking for something really scary, you need only look at some of the listing photos uploaded to MLSs around the country. Often, the most frightening thing about a bad property photo is that an agent thought it would somehow attract potential buyers. In the spirit of the season (and a good laugh), we've rounded up 13 of the scariest listing photos around. 1. Heeere's Johnny! The best way to show how "open and airy" your new listing is? Frame a random person in the hacked up opening of the basement door. Bonus points for flash-induced red-eye. It only adds to that perfect "The Shining" vibe! Tip: Keep people (and pets) out of your listing photos. Insist that your sellers be out of the house--or at least far from the room you're currently shooting. That also means no accidental appearances of the photographer in the bathroom mirror! There's no hope for that basement door, though.
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Six Tips for Better Real Estate Photos
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Free Photo Resources for Real Estate Agents
Q: What's one thing that real estate websites, social media platforms, blog posts and articles have in common? A: They all get more engagement from potential leads when you use great images. But do you have a staff photographer on hand? Neither do we. While you may work with a photography expert to shoot your listing photos, chances are that you don't have the extra marketing dollars to spend on images for your website, brochures and more. But downloading photos that are copyright protected and using them for a commercial enterprise is illegal and can result in fines. And purchasing stock images for every little thing can add up quickly. What's an agent to do? Relax, we're here to help. For today's blog post, we've rounded up some wonderful sites where resourceful real estate agents can find photos to use on their websites, Facebook pages and everything else, all for free. Here are four places you can find free photos for all of your real estate marketing needs: Flickr Creative Commons Flickr is a photo management and sharing tool that allows you to search for and download images shared under a Creative Commons license. You can copy, distribute and display these works as long as you give proper attribution, meaning photo credit. You can do this by either including the photographer's name or linking back to the original image.
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6 New Headshot No-No’s for Agents
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How Professional Photos Will Sell Your Property
If you're wondering why the property you're trying to sell is sitting longer on the market than expected, the problem could be your photos. With increased popularity in sites like Pinterest and apps like Instagram, there is a trend in the movement from personal use to professional use for things such as product marketing. Most potential homebuyers begin their buying process online; these buyers are visual and don't want to see boring text heavy pages accompanied by dull photos. Long story short: it's all about the photos. When you capture professional, high-quality photos of your property, you capture your audience as well. Choose the right photographer When selling your property, you want to put it in the best light possible, and doing this starts with finding the best photographer. In order to produce the most eye-catching photos to market your home you'll need a photographer that specializes in a buyer's point of view, so that each and every photo will demand the attention of potential homebuyers. Most experienced photographers will have a portfolio with multiple examples of their work; looking at their past work is a huge indicator of whether or not they're the best photographer for you and if you'll get the desired results for your money. When they shoot a property they need to catch images that truly speak to potential buyers. If they can't do that, you might need to explore other options.
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Why More Photos of Listings are Valuable to Realtors
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5 Easy Composition Tricks for Better Listing Photos
Do you suffer from lackluster listing photos? Unclear or carelessly composed snapshots of the home you're selling can leave consumers underwhelmed and uninterested. Fortunately, it's easy to improve the quality of your photos. The following tips are easy to implement and help breathe life into dull listing photographs. 1. Shoot at Twilight It's become increasingly trendy to photograph listings at twilight. The darkened sky lets the windows of a home project warm, inviting light that draws the viewer in. It also makes the yard and other background elements less pronounced, narrowing the viewer's focus to the home. However, there's still enough light that one can see the slope of the yard and neighboring homes. But because of the reduced visibility, these things are less distracting. Twilight also produces strong interior shots. There's no worry of bright sunlight washing out your photos, but there's just enough light to offer a muted hint of the view through the home's windows. Photo credit
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Easy Tips for the Perfect Headshot
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3 Fun Instagram Apps for Real Estate
By now, you probably already use Instagram for real estate. You've at least taken it for a test drive. And you might have even heard about their time lapse video app, Hyperlapse. But what about other Instagram apps that make the photo-sharing social media platform a whole lot more fun? And even engaging? What are Instagram Apps? Instagram apps are standalone apps that help you interact with Instagram in new and exciting ways. They can help you take more attractive pictures, add text to your images before posting and even make videos out of your photos! There are hundreds of Instagram apps out there (with more popping up every day), and many of them are free to download. 3 of Our Faves Flipagram Flipagram is an app that allows you to create videos from your favorite photos and set them to music, too. It's a great way to "flip" through some of the best houses for sale in your area, great restaurants in your neighborhood or pictures of amazing gardens in your town. Or you could flip through photos of your happy clients (just be sure you have their ok first). Watch this fun example Flipagram showing what it's like to camp in Big Sur. Then download the free iOS, Android or Windows app.
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Why Reusing Listing Photos Could Mean Legal Trouble
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Simple Real Estate Photography Tips: Shooting Outside
A picture is worth a thousand words...provided, of course, that you've taken a good picture. First impressions in the real estate world can be incredibly impactful, and for many potential homebuyers these first impressions often come in the form of a picture. A good one can showcase a property in a way that words and numbers simply can't, giving life and depth to a listing. A poor one, on the other hand, is a missed opportunity. While not all REALTORS® have a professional photographer available to them, we've listed a few helpful tips to make sure that you take your best photo possible. Your Gear For the purposes of this article, let's assume that you are using a simple point-and-shoot camera. This would be the camera available on most phones, or even better, a DSLR on automatic mode. Although the better your camera, the better the quality of your picture will be, even the simplest cameras can achieve fantastic shots with the right skills applied.
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The Art of the Realtor Headshot
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5 Most-Loved Listing Photos and Best Practices for Capturing Them
"L...is for the way you look at.... Listings?" OK, so that might be a stretch, but click here to hear Nat sing while you sway with me and read through our tips for taking the listing photos that buyers love. As we all know, if you really want buyers to fall in love with your listings in 2015, you need to make a mega-splash with your online listing photos. Check out this quick slideshow and our tips below for creating a little more love for your listings this weekend. Trulia research shows that visitors not only spend most of their time on our site looking at photos, but also that when it comes to pictures, having a single shot from your cell phone is not enough. Here are a few photo elements that mattered. 76.6% of buyers say number of photos is very important. 74.6% of buyers and sellers say the quality/clarity is very important. 82.6% of buyers and sellers say it's very important that photos show the right areas. 84% of buyers and sellers said they would not consider buying a photo-less listing. What does this mean for agents?
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Mastering Multimedia: The Best Photo and Video Posts of 2014
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5 Reasons to Use Instagram as a Real Estate Marketing Tool
Instagram is a social media platform that is centered around photo sharing. It's a way to creatively share what's going on in the world around you while allowing you to connect with others. People seem to love it too with the number of active users jumping from 1 million to over 200 million since its start date in 2010. With cool tools to upload photos and videos with interesting filters and cropping options, it's no wonder it has become so popular. With that many people looking at Instagram daily, you can see why it would be a powerful real estate marketing tool. Here are five reasons you'll want to use Instagram after reading this: 1. Instant testimonials and credibility. You just sold real estate property and the buyers are in front of it in the picture, i.e. – you are a real person and actually sell houses. Photo by @kalgirl3 on Instagram
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A Picture is Worth 1,000 Leads!
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How Many Listing Photos Do You Need to Get Leads?
We spend a lot of time thinking of how to help our clients get the most out of their online marketing activities. When it comes to marketing your listings online we want to make sure that you generate as many leads as possible, so we had our experts analyze the data from Point2 Homes to see how many listing photos you need in order to generate leads. Put this information to use in your own business to streamline your workflow and grow your business! What is the optimal number of listing photos to generate leads? Is five photos enough? Is 50 photos too many? Here is what our research revealed: Takeaway: A listing with between 10 and 15 photos has the best chance of generating leads.
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5 Quick Photo Editing Tools For Real Estate
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5 Keys to Choosing the Right Camera Equipment for Real Estate
As a real estate professional, you are a prodigious content producer responsible for a seemingly endless stream of pictures and videos. Though the cost of maintaining this production is significant, it is perceived as a necessary evil since the prospect of producing your own videos can be overwhelming. However, video production is not as daunting as it once was, especially considering the technology available today. DSLRs have ushered in a content revolution in which 'professional' quality images are attainable even for the untrained. And post-production programs are more user friendly and affordable than ever. There is also an over-abundance of graphics, plugins, and templates on the web that are a veritable bounty to the amateur video producer. And here's something more. You have already, unbeknownst to you, developed many of the skills that are fundamental to video production. This is because the fundamentals for video production are a) to know the basics, b) to pay attention to the details, and c) to own a few important tools. The same can be said for real estate: where would you be without your knowledge of the industry? Your attention to detail? Your phone, tablet or computer? In this way, the professional standards you have already established in your real estate career serve as a perfect foundation for video production. So let's get started. The first step to producing your own videos is getting your own equipment. As I stated here, you're better off in the long run to pay this initial cost than to continue paying overpriced production companies or underpriced, unreliable ones. Buying this equipment will cost you cash today, but will pay off tomorrow with every piece of content that you successfully produce by yourself, on your own schedule, for free.
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