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Real Estate Open House Tips: How to Host the Best Open Houses
Real estate marketing has changed drastically in recent years, with more and more home buyers using the internet to research home listings, neighborhoods, and schools. Is there still a place in your marketing strategy for an open house? Absolutely! Well-planned and executed open houses continue to be a fabulous way to generate leads for your sellers and your business. Open houses enable buyers to visit potential properties without an appointment and without pressure. Forty-one percent of buyers visit open houses as part of their search process, using the opportunity to gather important information about the homes and communities where they hope to buy. To host a stellar open house that will attract attention and generate leads, you need to do your homework. Here's what you need to know to host the best open houses.