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Video Home Tour Requests Soar Nearly 500% in One Week, Says Redfin
Redfin saw a 494% increase in requests for agent-led video home tours last week. As of Monday, 18.9% of tour requests from Redfin.com were video-chat tour requests, up from 0.2% at the beginning of March, a 94-fold increase. Other measures Redfin has taken to prepare for the coronavirus include:
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3 Uses for Microsoft Teams in Picking Up the Slack
For the past couple of years, almost everyone I knew used Slack for team collaboration. It was a powerful tool with tons of integrations with other applications and platforms. Slack's infusion of a new round of funding at $427 million last summer revealed some impressive stats. Slack reported that they had over 8 million daily active users with over 70,000 paid teams. Enter Microsoft Teams. Microsoft Teams wrangled its way into the collaborative chat market. Below are three ways that Microsoft Teams can make your real estate company more efficient through collaboration and transparency.
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Live Video Chat: The Way Modern Communication Is Supposed to Be
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Should You Use Live Chat Apps on Your Website?
Live chat apps are literally popping up everywhere. Today, we'll take a look at this talked about tech, and whether or not it might be right for your business. Put a Bug in Your Ear You spend countless hours driving traffic to your real estate website. But in your business, and with today's instant-access lifestyle, it's easy for first-time visitors to feel ignored. Let's face it, as much as it would be great for initial client contact to be one-on-one with you, the nature of the realty business makes a prompt, live response tough to tackle.
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Chat Bot 2.0 for Brokers
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How to Use Videos and Live Chat to Increase Prospect Engagement
Many real estate professionals today use chat such as LiveChat to engage customers — but if it's outside of business hours, customers may not be able to get a live person. This doesn't have to be a lost lead. Chatbots such as Facebook Messenger or MeOkay combined with video can make it easier to secure a lead even when a human isn't available. Using Chatbots to Engage Prospects After Hours Chatbots can be used to parse and answer simple questions that visitors might have about a business. For the most part, many people ask very similar questions. Getting an answer to these questions could be exactly what the customer needs to progress along their buyer journey.
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Where Does a Chatbot Belong in Your Real Estate Business?
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2018 is the Year of the ChatBot
You need to determine where chatbots fit within your business. That's right, not "if" but "where." Eighty percent of businesses already use or plan to use chatbots by 2020, according to a survey by Oracle. Some are even predicting that chatbots will be the new way for companies to monetize the mobile experience, where smartphone apps are losing steam. It may sound intimidating, but like it or not, chatbots are the new must-have thing for businesses in all industries to keep up with changing technology. Is this the case for the real estate world as well? We dug a little deeper and here's what we found.
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Don't Use Them Yet? 'Unthreatening' Chatbots Are Changing Real Estate Search
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Does Live Chat REALLY Work?
My good friend, business partner and real estate icon Jim Bray used to tell me, "I can't stand hearing from sales people that it only takes one more deal to pay for this stuff. REALTORS® need to stop buying stuff on the idea that it only takes one more deal to pay for it." I took Jim's words to heart every time I would hear them, and in memory of Jim, I still do today. With this in mind, about one year ago I started looking at the various chat providers. I looked into chat software providers, chat service providers and, being in the technology field, the computer hardware and programming that would be necessary to offer chat as a system provider. Why Did I Do This? I love watching and researching human behavior and how it correlates with technology. I have always been fascinated with technology, human behavior, and where the two meet in relation to the residential real estate business. To be more specific, the online residential real estate world has been going through an evolution over the past 22 years. The pace of this evolution has dramatically increased over the past couple years. Since 2013, I have seen a steady decline of people willing to schedule a specific showing request at a specific time on real estate websites. At the same time, I was seeing increases in generic email requests, where ironically someone would request a showing. At the same time, I was seeing growing popularity trends in live chat, especially among Millennials. So, I wanted to dig into this opportunity more and see if real opportunities were being missed by not offering live chat.
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Best Practices of Live Chat
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Snap Engage - Lead Capture for Real Estate
Jonathan Benya was kind enough to take some time out of his holiday weekend to explain to Tech Savvy fans how he is engaging and capturing more leads than ever from his website. Jon has tried several products that would pop up and offer assistance to his potential leads, while surfing his site, but thinks this one is the best by far. See the service in action on his site at www.somdexpert.com and check out our video to see why Jon thinks Snap Engage is the cream of the crop.
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