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3 Uses for Microsoft Teams in Picking Up the Slack
For the past couple of years, almost everyone I knew used Slack for team collaboration. It was a powerful tool with tons of integrations with other applications and platforms. Slack's infusion of a new round of funding at $427 million last summer revealed some impressive stats. Slack reported that they had over 8 million daily active users with over 70,000 paid teams. Enter Microsoft Teams. Microsoft Teams wrangled its way into the collaborative chat market. Below are three ways that Microsoft Teams can make your real estate company more efficient through collaboration and transparency.
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Live Video Chat: The Way Modern Communication Is Supposed to Be
Technology has transformed the ways we communicate with clients. Today we have more channels available to us than ever: email, text, direct message on social media, and so on. Unfortunately, with each advancement, communication has become more impersonal and the use of chatbots and pre-recorded messages have made clients feel like they are talking to robots. However, there's one advancement in communication technology that can be the answer your clients (and you) have been searching for: video chat. Live video chat may seem optimal for friends and family, but it also holds great potential for businesses. Video chat can even help you increase engagement on social platforms and gain the winning edge over your competition.
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Should You Use Live Chat Apps on Your Website?
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Chat Bot 2.0 for Brokers
In 2013, WAV Group performed the most comprehensive research on responsiveness to consumer leads on broker websites. At the time, more than 50 percent of consumer inquiries were not responded to at all! For those that did respond, the quality of the response was very low and the time to respond was about 15 hours. The research highlighted an enormous disconnect between the efforts of brokers to drive consumer engagement though marketing and the problem with conversion. Since the paper, we have seen a few trends emerge. Zillow has created a center of excellence around concierge services to connect consumers from their websites with agents in real time. Zillow is the first responder and endeavors to make a live hand off to Zillow Premier Agents. Howard Hanna and others have adopted the offering of live operators too. It's working! But the expense of operating these call centers is significant, averaging about $58,000 in full-time employee costs.
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How to Use Videos and Live Chat to Increase Prospect Engagement
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Where Does a Chatbot Belong in Your Real Estate Business?
Yes, chatbots. It's a question every brokerage owner should be asking themselves. It's not as intimidating as it may sound, but it is necessary. The world of real estate is changing rapidly. What are you doing to stay ahead of the game and ensure your brokerage survives? By 2020, over 80 percent of businesses are expected to have some sort of chatbot automation implemented. (Business Insider, 2016) You don't have to be a technology company or specialize in artificial intelligence to be smart about your business tech. Look at the shifts happening in our industry and consider solutions for combatting competition and adapting with the market.
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2018 is the Year of the ChatBot
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Don't Use Them Yet? 'Unthreatening' Chatbots Are Changing Real Estate Search
In this week's real estate selling tips, we'll cozy-up to the latest chatbots – software that automatically responds to client/guest questions and requests with the help of a messenger-style widget. Powered by artificial intelligence, these rockin' robots are more than automated answering machines; they're capable of understanding conversational language and responding in-kind. And with over 83 percent of buyers and renters beginning their home search online, they may prove very kind to you! Chattering Chatbots Many homeowners are familiar with chatbot technology in the form of Alexa and Siri – they just take it for granted. And the who's who of the tech community jumped aboard last year, including Google, Microsoft, and Facebook. Since then, the tech has gone forth and multiplied – possibly arriving at a brokerage near you – due to the life-like, conversational services of the system. It's so realistic that chatbox users feel as if they're communicating with a real human representative on the other side of the screen.
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Does Live Chat REALLY Work?
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Best Practices of Live Chat
This post comes to us from the activSalesAgent blog. It was written in the context of home builders. However, it's equally applicable to real estate agents and brokers. We also recommend "Chatty Kathy, Beware! The Don'ts of Chat for REALTORS®": As more consumers are using the Web to research and communicate with home builders before they decide to purchase a home, it is important to understand the value of live chat and the power behind establishing a relationship between the chatter and your development. Keep in mind that although your potential customer has access to countless forms of information online, one thing hasn't changed: until someone follows up with them to answer their questions, they can't be sure of their purchase. There is plenty of literature on the Web that establishes the best practices of live chat for home builders. Watch out for these articles if they are not from credible sources! Here are some common misconceptions that are found online about live chat and the real facts to help your builder/development master the art of chat.
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Snap Engage - Lead Capture for Real Estate
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