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How to Accentuate the Positive in Your Real Estate Career
Achieving what you dream of in real estate takes more than believing you can do it. But if you believe you can't do it, you might well never reach your goals. No matter what your background, your unique perspective can help you succeed in real estate. And given the diversity of interactions and skills you'll need to practice, it's not unusual to find some aspects of real estate fit you better than others. Of course, you want to build your skills and address your weak points over time. It's also important to remember that few people achieve rock star status overnight. That means being ready for plenty of learning experiences and relatively few "mastery" experiences. Understanding that can be intimidating, especially when it seems like you are doing all that learning in the public eye, in the highly visible position of marketing yourself as a local real estate expert. When it seems like too much to handle, that's when it's time to look at what you're telling yourself: "Maybe I'm not cut out to be a real estate agent." "If I try this approach, I'll just embarrass myself." "I don't know how I'm going to close this deal." Negative thoughts like these will change your center of gravity. Instead of looking for all the useful and effective things you can do out in your world, they will run you in circles. And while hyping yourself up with positivity you don't believe generally won't help, neither will dwelling on these thoughts. They have nothing new to tell you – and they won't help move you forward, either. At the end of a year, real estate agents need to be particularly alert to what narrative their thoughts are spinning. If you had goals for the last 12 months that didn't pan out the way you wished, you could get knocked off track by that thought – or recognize that January 1 is a new day and keep pursuing them. The key is getting out of your own head. Let's explore how to do it. Motivation Means Focusing on What You Want, Not What You Don't Want Each of us only has so much time, energy, and focus in a day. Negative thoughts are tiring and disempowering. But what, exactly, do you replace them with? In effect, you need to focus your attention on what you want. This can take some imagination. The key skill of staying motivated is to direct your thoughts from what you don't want to what you do any time you find yourself worrying, complaining, or criticizing your own performance. That can be tricky, and it takes practice. So, set up your environment to be conducive to it. Here are some ways to do that: Make Plenty of Time for Yourself to Recharge The first year of a real estate agent's career can be hectic, and it's not unusual to lose sight of what a healthy set of work hours looks like. As time goes on, you define repeatable processes and win back time using technology. But you can – and should – start that process at any moment. Set boundaries so you aren't answering client questions at 2 a.m., and be sure you are getting full weekends off! Foster Human Connections Every Week Scheduling real face-time is getting harder, both in business and among the people you care about. If you're working from home, it's extra important to make sure you aren't isolated. Networking groups can be a big help here, especially if the members share a compatible vision. If you're at the right stage, also consider how you might delegate more tasks by bringing on a virtual assistant or another staff member. Understand What Keeps You Inspired "Inspiration" can seem like something that's hard to gauge or define, but it can be simple. It's a positive emotional experience that makes you feel the power and potential of your ideas. You don't have to wait for inspiration to strike on its own: You can think about what inspires you and get a burst of energy by listening to podcasts, watching videos, or partaking in any other content that aligns with those desires. Define Your Deeper Mission Many of the most successful and long-lasting businesses are defined by a mission with values that go beyond making money. This works especially well for real estate professionals. In everything you do, you are helping someone reach one of their biggest goals in life. So give yourself credit for all the ways you make a positive difference in the lives of others, and it will help you get through the tough days. Three Big Excuses You Can Get Rid of Right Now to Achieve More in Your Business Sometimes, getting stuck in your own head comes from certain habits of thought. These habits arise from preconceptions about how much you need to know and what you need to do to be a valuable partner to your customers. They are particularly challenging for perfectionists. Even the best real estate expert doesn't know everything, and everyone makes mistakes. "What if?" thoughts are especially burdensome. They always represent a place where your knowledge is necessarily imperfect. There's really no way to answer a "what if?" in advance, and trying to is a waste of energy – you have to get out there and work through it as it happens. Those are learning moments. Here are some examples of excuses you can drop in order to do more: "What if I don't know the answers to customers' questions?"One of the biggest pieces of the puzzle when it comes to a real estate agent's brand is their knowledge of the local area and communities. But no matter how hard you work, you will still get questions you don't know the answer to – including those you never thought of before. Learn to take those in stride, get the information, and follow up promptly. Everyone does it, even the biggest successes out there. "That [method, software, whatever] won't work for my people." Many new real estate agents shy away from things like email marketing, social media, and even basics like following up because they believe the people they know are (or aren't) a certain way. But all of these techniques have been used effectively by thousands of real estate agents. They exist because, on average, they do work. Trust in the process, and you will find yourself moving forward. It's that simple. "I don't want to put myself out there like that." Unfortunately, Google and antiquated rules about what constitutes "public information" have already put just about everything there is to know a few clicks away – address, age, and much more. If this feels like a nightmare to you, you're not alone. But you still have plenty of control over what you post on social media. If you don't want to share what you had for breakfast, you don't have to. The good thing about being in your head is that you can get out whenever you wish. After all, you can only do one thing at a time, and that includes thinking. Commit to focusing your attention where you want it to be. That will influence your day-to-day, then your strategy, and ultimately your career. Get a positive start on your goals with a free 30-day trial of DeltaNET 6. To view the original article, visit the Delta Media Group blog.
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37 Times Better: The Long and Effective Way to Become a Better Agent and Grow Your Business
You have probably heard this before, but success does not happen overnight. Three of the best examples are Amazon (founded in 1994), Apple (founded in 1976), and Google (founded in 1998). They are now some of the most valuable companies in the world, and this wasn't because of one or two actions—it took time. Amazon, Apple, and Google are three of the most valuable companies in the world because of taking constant action and years of work. So, what is the secret to becoming a better agent? It's simple really—as James Clear in Atomic Habits writes, "The difference a tiny improvement can make over time is astounding. Here's how the math works out: if you can get 1% better each day for one year, you'll end up thirty-seven times better by the time you're done." 37 Times Better What would your real estate business look like if it was 37 times better? I can only imagine what this would look like for you and your company. In October 2018, I bought Atomic Habits for the first time. It changed my life. I went from being over $20,000 in debt to wiping out that debt in less than two years—all due to making tiny improvements. But how does it work? Simple: Stop trying to make giant changes Start with making small changes Build on those small changes Understand the power of 1% growth Understand what a habit is Learn Habit Stacking (You will have to read the book to learn this) What Is a Habit? Before anyone can make changes, they first need to understand what a habit is. There are four parts to a habit: cue, craving, response, and reward. An example of this is waking up (cue), craving a cup of coffee (craving), going to the kitchen and pouring a cup of coffee (response), and drinking that coffee (reward). It's that simple. How to Change Your Habits? Start with one habit. Let's say you drink too much coffee. Your doctor has prescribed drinking less coffee for one reason or another, but when you try to quit cold turkey, you find it impossible to quit. It's so hard to quit because you have a habit of drinking coffee when you wake up. Instead of trying to quit drinking coffee when you wake up, instead replace the craving/response. Change coffee for water. You have the same habit of drinking something when you wake up, but instead of coffee, it is water. That change in the response is the key to changing your habits and improving yourself over the long term. How Can I Change My Real Estate Business by 1%? Question everything, every day. Ask yourself, what small changes can I make? For your real estate business, it could be asking for referrals. You know that you are supposed to ask for referrals, but you always find it weird to call your clients out of the blue to ask for them. This makes sense to me because I have the same problem. What if you made a small change to your habits when you interact with clients? When it is time to end a conversation with a client (cue), you change your response from saying "goodbye" to instead asking for a referral (response) before you actually say goodbye. This way you have a built-in referral engine. Did it take a lot of work to make this change? Maybe at first, but as you did it, the easier it became. How much business could you bring in by making this small change? Now It's Your Turn Take a minute and buy the book Atomic Habits; it will change your life. (This is not a referral link.) Sign up for James Clear's newsletter, "3-2-1 Thursday by James Clear." On a daily basis, find yourself a 1% improvement for yourself or for your business. Do this every day. One day you will reflect on these changes and realize you have developed a growth mindset. Check back next week to learn about my favorite feature of CRMs—it might not be what you think. If you have 1% improvements you would like to share with RE Technology's readers, please send them to me, or if you have suggestions for other articles, please feel free to reach out to me at [email protected] or on LinkedIn.
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From Plan to Reality: Making Goals and Sticking to Them
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3 Ways to Be More Productive in Real Estate
3 things you can do in your database right now Time is of the essence in the current real estate market. How are you staying on top of your productivity goals? Here are three quick (but impactful) ways you can be more productive right within your database.
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23 Productivity Hacks to Help Real Estate Agents Boost Their Business
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Master the Habits, Mindsets, and Tactics of Real Estate's Super Producers
The Secrets of Top Selling Agents brand has connected real estate agents with the industry's top coaches and experts for over a decade. What started out as a webinar program has boomed into podcasts, live events, and even best selling books available on Amazon. Now, Secrets has once again gathered tips and scripts to help you master the Habits, Mindsets, and Tactics of Real Estate's Super Producers. Find quotes from this Amazon best selling book that will inspire and guide your real estate career below!
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9 Traits of Wildly Successful Agents
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The power of resilience, partnerships and people... in good times and bad.
Running your own business is challenging, even in the best of times. During times of crisis, running your own business can feel more than overwhelming; it can feel down-right impossible. Take it from someone who's been there -- a few times over. In 2005, I was living in New Orleans and had just restructured my entire business model from a service-based marketing agency into the wild world of software development. I had a 15-month old daughter and a 1-month old son. I was hustling through life and focused on building both a successful software company AND a loving household. All was well until August 29th, 2005... Hurricane Katrina. In an instant, your entire life can change. My staff dispersed all across the U.S. and Canada. My family was split as my husband stayed in New Orleans working with the National Weather Service, while I evacuated with two babies in diapers. I lost my home. I lost my office. I lost my entire community. I remember walking through what was left of my home with lead legs, feeling like I could barely move as my husband grabbed parts and pieces of our personal belongings and threw them out of the way so we could make our way from room to room. The media was telling people across the nation that our city was destroyed, that there was nothing to come back to. As I reached out to my staff, I was met again and again with "I'm going to relocate back home, maybe I can work remotely for you." I remember standing in the shell of my office, on the phone with my CTO who told me he was back in Oregon for good, assuring him that there WAS something to come back to, that we COULD get through this, and that we NEEDED him to make it happen. Luckily, he decided to believe me over the mass media hysteria, as eventually did the rest of my staff. The moments that define you. In times of crisis, you truly see who people really are. Hurricane Katrina showed me a side of people that in "good" times I may have never seen. I saw people who bailed, who fled, who left their friends, family, community and companies holding the bag. I also saw the people who rose above, who stopped gutting their own homes so they could spend a day gutting mine when I felt like I couldn't go on. I witnessed a sense of community, friendship and camaraderie that I will NEVER forget. There are people who stepped up in my time of need that I will forever remember and be indebted to, not because they have asked for it, but because I witnessed their true character—and it was beautiful. I would do anything for these people, and they would do the same for me because I did the same for them. How will people remember you...right now? Real estate gets a tough rap. For every great agent that's out there, there are 10 others that make the industry look bad. Real estate community, THIS is your moment of redemption. How are you going to handle it? Are you going to bail, or are you going to rise above? How do you want people to remember your actions during this challenging time? Your community is suffering and homeowners are scared, not only for their personal safety but for their ability to sustain one of the fundamental human needs — shelter. Are you going to be the resource and source of insight and guidance they need? You SHOULD be. Here are my thoughts... This will pass, as so many crises before us (Hurricane Katrina, 9/11, the 1918 Spanish Flu, etc). People and organizations will profit from this, while others will fail. That's okay. That's the way it goes. Here are my thoughts and suggestions on how YOU can ride this out. Trust me, there is light at the end of the tunnel. Mr. Rogers said, "Focus on the helpers." I add to this: BE one of the helpers. Don't be reactive, be proactive. Anticipate the needs of your family, friends, clients and community and REACH OUT before people ask for help. Align yourself. This is the time to connect with your partners and make sure that you are hyper-focused on how you can collectively service your audience. Connect with your family, friends, community leaders. Show them that you are here to serve—and then actually step up and do it. This is NOT an every-man-for-themselves time. Get outside of your own head (a.k.a., don't be a douche) and serve those around you — safely. Find your "keepers." Take a hard look at every one and every company that supports your business. Who's there for you? Who's collaborating and working with you? These are your keepers. These guys get the fact that "we're in this together." They are invaluable. Clean house. Who's holding strong to their contracts in a "damn the torpedoes, full speed ahead" approach? Get rid of those assholes. If they aren't standing with you, then they need to step aside. Enough said. My service to YOU, my real estate community. I sincerely want to see everyone weather this storm. I want to see every single one of you come out of this crisis better and more focused on your business and family. I want to see every single one of you take advantage of what will surely be a real estate flood of activity. Here are ways that I can offer assistance to make that a reality: Agents – Your online presence is more important today than ever before, and you need to be present in order to be competitive. Schedule a 15-minute social media audit with an Elevate Coach to review what you are doing. They'll discuss what's working, what's not, and give you tips for improving. Schedule your session at tryelevate.com/socialmediareview/. Brokers – Before you start slashing and burning, or thinking about exiting this rat race, allow an Elevate Brokerage Development Coach to spend an afternoon with you digging into the fundamentals of your business. Be ready to take a hard look at your systems, processes, technology, marketing, lead generation, and agent offerings. Our team will help you understand where you can consolidate and streamline — without hurting your bottom line. Schedule your session at: https://boss.tryelevate.com. ALL – As the Managing Partner of 3sixtyfive.agency, I have the ability to bring you insight into everything from business growth to exit strategies, rebranding to reimagining your future. If this is a time of contemplative shift for you, let's have a conversation. You start by emailing me at [email protected] I look forward to serving you. Bondilyn Jolly is a tech entrepreneur, investor and business leader. She currently serves as the VP of Marketing at Elevate and the Managing Partner of 3sixtyfive.agency, a full-service digital and creative ad agency servicing the real estate sector. She consults and works with everyone from large tech companies, global franchise organizations, all the way down to individual brokers and agents looking to "up their game." She's been featured in Huffington Post, Inc. magazine, Inman News, RISMedia, and is a sought after speaker across the real estate sector and beyond.
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Red-blooded Passion Shown by Realtors and a Realtor Association
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4 Skills That Will Catapult You to Success
Would you like to make 2020 your best year ever? It is a time to leap, yes 2020 is a leap year, and your opportunity to leap into spectacular performance in all areas of your life. Make the first year of the decade one worth remembering. Here are the top skills that will greatly enhance you in every area of your life:
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5 Quotes that Will Motivate You to Become the Best Real Estate Agent in the New Year
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Real (Estate) Talk: How a Single Mom and New Agent Achieved Success in 6 Months
How did you feel when you first started in real estate? If you're anything like Tina Minshall, you probably felt worried—worried about building your pipeline, worried about supporting your family, and worried about navigating the ins and outs of the industry. As a new real estate agent and a single mom to an autistic son, Tina had those same concerns. But those concerns quickly receded as Tina built a real estate family of mentors and caring clients. In just six months, she has created an impressive book of business and far exceeded the goals she initially set for herself. How did she do it? In a recent video interview with Bondilyn Jolly of Elevate and 3sixtyfive.agency, Tina shares the secrets to launching her business and achieving success so quickly. Tune into this interview for an inspiring conversation and some key takeaways. Here are a few highlights: 1:50 - On creating one big, happy real estate family: "My family is first. However, my clients become family most of the time, which is awesome. And I've managed to integrate my son into some of those families." 2:55 - Tina's secrets to work life balance: "Be you, be human … You just can't pretend your way through it." 4:30 - Tina on the technology that drives her success. "I understand that social media is where it's at, or video is where it's at. None of that is my gig. I like to meet people and sell houses, but I understand that I have to do all of it." She uses the Elevate platform to automate her social media and blog posts on busy days, generate leads, nurture leads, and more. 6:55 - Tina shares how Elevate saves her time, but also lets her personality shine: "Elevate lets me be me when I want to be...me. I don't want a stuffy, everyday Realtor's site or image or anything like that. I need me to come out. I have a personality, so people should know that." One of her goals is to change the public's sometimes negative perception of REALTORs. 9:45 - Tina on her #1 piece of advice to other real estate agents: "Be you. Be human." Watch Tina's full interview for more great advice:
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5 Quotes that Will Motivate You to Become the Most Successful Real Estate Agent
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49 Uplifting Real Estate Quotes That Will Inspire You to Be Great
Real Estate Quotes "Buyers decide in the first eight seconds of seeing a home if they're interested in buying it. Get out of your car, walk in their shoes and see what they see within the first eight seconds." – Barbara Corcoran "Typically, the research tells us, that a high quality real estate agent that really knows what they are doing will add more to the equation than they cost. Because people make mistakes when selling their own home – the mistakes are costly." – Dave Ramsey "Don't beat yourself up. Some transactions will naturally go smoothly, and others are a month of challenges. Learn what you can from each transaction, move on, and start the next one." – Kurt Uhlir "A real estate agent has two property listings. Now add 11 more. What does the agent have now? Happiness. That agent has happiness." – Tim Dulany "In any market, in any country, there are developers who make money. So I say all of this doom and gloom, but there will always be people who make money, because people always want homes." – Sarah Beeny "To be successful in real estate, you must always and consistently put your clients' best interests first. When you do, your personal needs will be realized beyond your greatest expectations." – Anthony Hitt "Now, one thing I tell everyone is learn about real estate. Repeat after me: Real estate provides the highest returns, the greatest values, and the least risk." – Armstrong Williams "Real estate is the purest form of entrepreneurship." – Brian Buffini Real estate is never easy. There are late nights, early morning, no weekends, and infrequent vacations—but the payoff is that you get to help people through one of the biggest decisions in their lives and make their dreams come true. There are multiple lists of the same 10 real estate quotes that people toss up. We wanted something more. Our team combed through more than 15,000 websites, 115,000 tweets, countess Pinterest pins, 300 hours of keynote speakers and a ton of other sources to find you the most real estate quotes that will inspire you for the long-haul, motivate you to take the next step in your business, and hopefully laugh a little too. In today's real estate market, we all get little sleep. You deserve at least five minutes to feel inspired and laugh. Don't you? I hope that this list of deservedly famous real estate quotes will give you the break you need to recharge today. Happy reading! Forty-one more motivational quotes (and shareable images!) are waiting for you. Click here to read them all!    
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5 Morning Habits of the Most Successful Real Estate Professionals
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The Dance between Patience and Mindful Real Estate Sales
In real estate, we are quickly handed the industry rhetoric as to how things are, the proverbial "blueprint for success." Follow this concept, this model, and you will achieve the reward. We quickly hit the ground running because we have the consistent set of waves coming in known as bills, debt, and so on. There is no time for patience or for reflection. Instead, it's I need to go DO something or the industry will leave me in the dust, I will lose to the competition, I won't be able to pay my bills or maintain MY lifestyle. Take a deep breath... the momentum and tension builds and builds until it works against us completely.
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How to Become, Stay and Feel Successful: The Final Secret (6/22)
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Proverbs for the Real Estate Professional
Proverbs are fun. The idea of a proverb is to use an oft-repeated phrase, frequently metaphorical, to provide advice or a life lesson. For example, 'the pen is mightier than the sword' implies that words and ideas are more effective and persuasive than force. Proverbs are used around the world and can have their own culturally specific meanings as well as universal implications. They can be informing, entertaining or even inspirational. Let's take a look at some proverbs from around the world and see what real-estate specific lessons we can learn from them. 1. Fortune favors the bold Meaning: Be courageous. Real Estate Interpretation: Take risks. Pursue your business with courage and passion and don't let fear stand in your way. Challenge yourself and be bold and business will come your way.
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[VIDEO] 7 Brilliant Tips to Start Making 7 Figures in Real Estate
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3 Mindsets Sabotaging Your Success in Real Estate
Mindset: "The established set of attitudes held by someone." How could a mindset be dangerous; I mean, it's not like it's affecting anything, right? When driving down the highway, I cruise on over to the second to the left lane ready for a long commute to work. I have my music on, and the morning so far is going pretty good. Then, out of nowhere this red SUV cuts in front of me and slams on his brakes! My immediate response is anger. How DARE you cut me off! The nerve of this guy. I proceed to swerve around him angrily, effectively cutting someone else off. My mindset here is that people are intentionally doing things TO me. The only reason the jerk in the big, red, SUV cut me off was just to have his way – because he simply could and looks for opportunities to be rude. I took his actions personally, when in reality, he was just trying to cruise over to my lane, too, and avoid the near crash over to the right of him. We all operate out of mindsets every day. They are shaped by our beliefs, values, and experiences. Those same mindsets then shape our actions and make or break our success in real estate. To change a particular mindset, it takes: Willpower + Knowledge of your current mindset + a healthy mindset you are moving into + a plan of attack = life change. Oh, and a good dose of humility – can't forget that one.
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I Can't Believe This is Happening to Me!
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4 Traits of a Top Producer
Some people just walk in the light. I'm sure you know which light I'm talking about – the "everything they do seems to turn out great" light. This is rare – few can claim they all of a sudden just knew how to be successful. Sure, instinct plays a big role here, but for the most part, there are a few ingredients that go into making someone a top producer. Education Don't know the answer? Go and find it. This is where a good dose of humility comes in handy. You do not know everything. Sometimes (er, rather, a lot of times) there are others who have more experience than we do. It's wise to go and ask them for advice. There are several people I go to frequently when I don't know the answer or how to do something. One such friend is Google. He is quite knowledgeable. But seriously, Google it. Rarely do I not find an answer to a question after Googling. There are also a ton of resources out there for pretty much everything you want to do--real estate especially. Take that class, read that book, look up that article – it will all come in handy and will further your success and knowledge base. The internet is a BIG asset here – not only can you take classes online, but you can watch "how-to" videos, download books in an instant (or three if the connection is slow), and keep it stored in one place for later reference. However, all of this knowledge building is not possible without hard work, which leads me into my next point...
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Convince Yourself First
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Things Always Even Out
Amazing but True... when things aren't going your way do you ever think that "the gods have conspired against me"? Ever wonder when two or three disappointing things happen in a row that "I feel 'snake bit' or maybe I'm just unlucky"? The fact is, in the long haul – things always even out. When you have a streak of misfortune, you can expect an equally exciting streak of good fortune in the very near future. Here is a real life example of things evening out: February 1, 2015 – it's Super Bowl XLIX time! The Seattle Seahawks were defending their title against their archrivals, the New England Patriots. It was a see-saw battle in the first half. Seattle was struggling but got a few breaks and they went into halftime tied with New England. The score was 14-14. In the third quarter the Seahawks got hot, scored 10 points and went ahead 24 – 14. Now everything was going their way. In the fourth quarter Hall of Fame bound quarterback Tom Brady marched his Patriots down the field twice throwing his 3rd and 4th touchdown passes of the game to take the lead 28 – 24. The game appeared over...with only two minutes to go Seattle was up against it. They had to score a touchdown because a field goal wouldn't be enough. With one minute to go, quarterback Russell Wilson was at the end of his rope... he elected to throw a long pass toward the sidelines around the New England 10 yard line. The pass was knocked away by rookie defender Malcolm Butler and then the improbable happened...as the receiver fell down, the ball bounced off his arm, off his leg, and back onto his stomach completing the pass. Receiver Jermaine Kearse caught the pass lying on his back!
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5 Great Sales Tips from Steve Jobs
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10 Amazing Real Estate Quotes to Inspire You
Competition in the real estate industry is intense. In the midst of marketing, negotiating, and hustling to complete the transaction, it's easy to forget why you got involved in real estate in the first place – for the pure love of the game. After all, real estate is the greatest and most timeless of all assets, a representation of the intrinsic bond between man and the earth beneath his feet. The following 10 real estate quotes are shared here to inspire you today. Share them with your audience by simply mousing over the image and selecting the social network of your choice. Russell Sage (4 August 1816 – 22 July 1906) was a financier, railroad executive and Whig politician from New York, United States.
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Finding True Job Satisfaction in Real Estate
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How to Stay Motivated When Opportunities are Low
Shifts happen. It's the nature of the real estate industry beast to be in the midst of feast or famine at any point in time. While it helps to remember that our crazy business is cyclical, and that what goes down will eventually go back up, sometimes we need more encouragement than that to remain motivated enough to continue putting our feet on the floor every morning. "Regardless of the circumstances, there is always an opportunity," according to sales coach and author John D. Mayfield. To prove this, think about the old saying: "When life gives you lemons, make lemonade." The housing crash certainly felt like a great big truck full of lemons, didn't it? Yet, look what we did with it: We made yummy lemonade in the form of distressed property transactions. Sure, it was tough on America's homeowners, but motivated real estate agents were able to stay afloat in an industry that seemed to be drowning everyone around them. Although the nation's housing market seems to be about to move off of life support and into the recovery room, if you've been lacking motivation for some time, it may be hard to get going again. Let's take a look at some tips from both motivational gurus and your colleagues.
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December Blogging Plan
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9 Effective Home Buyer Calls-to-Action
We're looking back on our favorite posts from 2012 this holiday season. Originally published on our Broker channel, this article lists great calls-to-action--an important part of any real estate professional's arsenal. In many articles, we've discussed the importance of an effective call-to-action. Your call-to-action, whether it's on your website or at the end of a listing presentation, is the language you use to entice your audience to take a specific action. It can be spoken or it can be written, and it can appear almost anywhere. We spotted an article from the National Association of REALTORS® that studied consumers motivations when purchasing a home. First, let's take a look at the chart from the NAR article; then, we'll explain what this means for your calls-to-action.
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November Blogging Plan
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Prepare Now to Sell More Homes in 2013
Michael Lindstrom, nationally recognized business coach, has a client roster that includes industry leaders, public figures, top executives, professional athletes and most recently, the five winning real estate agents of the HomeFinder.com Agent Makeover Sweepstakes. Michael has coached thousands of real estate agents for almost two decades and is an in-demand speaker at many large real estate conferences. HomeFinder.com sought Michael's expertise to coach the five winning agents on how establishing their personal brand will help improve their professional brand. Below, Michael elaborates on the top things agents should focus on for success in to 2013. Ride the Technology Wave. Commit to learning the next wave in technology; embrace technology and make a commitment to it. Learn something new every week. Give Back and Be Selfless. Find ways to give to your clients, community and neighborhood; contribution has a powerful place in business. Create your personal brand by operating from a place of selflessness. When working with clients, colleagues and your community, make it your personal brand to impact, move, inspire, touch or agitate them in some way.
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Follow the Leader: Top Agent Justin Havre on the Value of Technology
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October Blogging Plan
October may mark the start of the final quarter of the year--but there's still time to turn your real estate blog into a robust part of your marketing plan! Use our latest blogging plan to kickstart your writing habits. Looking for more ideas? Check out our previous plans for more inspiration: June Blogging Plan July Blogging Plan August Blogging Plan September Blogging Plan Week 1: Where to See the Best Fall Colors The seasons are changing and so are leaves on trees across the country. Use this blog post to position yourself as a local expert. Let your readers know when the colors in your area will be most vibrant. Then, recommend nearby getaways--or even great "Sunday drive" routes--where the changing leaves can best be seen. Additional or alternative topic: Best Seller Incentives in [Your City's] Market Some sellers can struggle to get offers, despite a well-priced home. Create this post as a list of incentives that owners have successfully used in your area to sell their home. This could include things like interest rate buy-downs, credit at closing, or even lease-to-own options. Be sure to let readers know the benefits and drawbacks of each option.
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August Blogging Plan
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Who’s Training Who? What My Dog Is Teaching Me About Engagement
Guest Contributor Michael Becker of Mountain of Agents says: My wife and I recently adopted an adorable, 12-week-old King Charles Cavalier. This new and exciting endeavor prompted us to conduct countless hours of research and preparation so that when we welcomed him into our lives, he would listen to everything we said and integrate seamlessly into our schedule. You can stop laughing now. We were immediately caught off guard by the amount of work we needed to do to cultivate our new furry audience. It was apparent that the instant gratification we so eagerly desired didn't yet exist in its purest form; it needed to be harvested through patience, engagement, loyalty and trust. Sitting on the couch at 3am – with a chew toy in one hand and Indy resting comfortably in the other – it occurred to me the odd similarities that exist between training a new dog and training your target audience. In fact, the skills you need to hone and the elements you need to succeed are identical: PatienceThe single most difficult skill to master, especially when training a puppy (or appealing to your target audience). Getting frustrated or ultimately conceding is not an option. Instead, take a step back and consider new approaches to help give you a different perspective. There's no excuse anymore for saying you don't know how to do something. Google what you're looking for and spend some time reading tips and tricks from people who've already been in your shoes and succeeded where others floundered.
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Goals 2012
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Marketing Strategies: Stop Being So Hard on Yourself
This article, written by Dr. Maya Bailey, appeared originally on RISMedia.com. When I coach real estate agents, I often hear the misconception that they need to be hard on themselves in order to succeed. When I ask about the origin of this belief, I often receive stories of being conditioned by well-meaning teachers and parents in a controlling and rigid way. Since we learn to treat ourselves the way we were treated, my clients are just carrying on the legacy because they don’t know how else to motivate themselves. Unfortunately, their strategy actually works against them. Studies have shown that when we are hard on ourselves, and beat ourselves up, we actually lower our energy. This leads to decreased motivation and eventually burnout. So what is the answer? If you’re not going to be hard on yourself, then how do you motivate yourself to succeed? Fortunately, there is a positive solution. Research indicates that if we choose a positive and encouraging way to get ourselves focused and on track; that this can be a very efficient motivation technique. So here are some tips on how to change your motivational strategy:
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Fight Your Way Out of the Doldrums
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Memorial Day: Thankful for Freedom
Whether or not you agree with war, or have supported any American military engagements, perhaps we can all agree that for the men and women at arms who marched into danger believing they were protecting the innocent and fighting for your freedom and mine, today is a good day to honor their bravery. If you are reading this and fought for America, fathered or mothered a child who died for America, know you are not alone in remembering the true meaning of this day. We are thankful for the freedoms we daily have grown accustomed to, knowing full well how many people around the world suffer injustice far more than we. Thank you.
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Find What You Love
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Rid Your Vocabulary of the Word Impossible
After watching the Inside Job, a documentary detailing the who and why behind the 2008 economic collapse that so grossly affected the real estate industry, I felt a surge of doubt about overcoming the economic downturn and returning to the America of old. Certainly at the moment, there has be a lot of pessimism circulating the industry as agents look at the bleakness of the current market. Corny as some videos can be, every now and then it can be a good idea to sit back and remember that before greatness often came doubt. Nay-sayers voiced their opinions before inventions came to completion. Today, as you go into your work week, take a few minutes to think through some of the most famous innovations and feats in our modern world, and remember that those inventors also had people saying their was no market, no one would buy, or they couldn't do it. Go into this week, empowered that today is your day to pave the way to success. No matter the odds, it's important to remember not to be daunted by the word "impossible."
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5 Blogging Lessons Straight from Hollywood
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Changing Perspective: A Life Altering Moment
Imagine this... You are driving down the freeway at ten o'clock at night. Up ahead you see the flashing lights of multiple emergency vehicles and traffic slows. "Great, an accident. All I want to do is get home..." you may be thinking. As you approach the scene, you see a flipped over and mangled car. A car of the exact make, model and unusual color of what your 19 year old son drives. By the time you can cross two lanes of traffic and pull over, you are well past the accident scene. So you slam the car into reverse and drive faster in reverse than you've ever driven before. You get out of the car and run toward the accident. The entire time, all sorts of thoughts are exploding in your brain. You're praying like you never have before. As you get closer to the scene and see that, yes, it looks exactly like your son's car, you practically lose your mind.
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4 Reasons Giving Positive Feedback Rewards
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Are You on the Path of Living Extraordinarily?
The challenge in today's complex world, is it's so easy to get caught in the process of achieving so much, that it's sometimes easy to lose focus of what you really want. We believe to attain an extraordinary life—a life on your terms, one filled with unbridled joy, ultimate success and lasting fulfillment—it's imperative you make progress in the areas of life that are most important to you. Anthony Robbins has devoted his life to sharing a unique system for anyone who wants to take their life to the next level. Continue reading to hear a clip of his motivational message...
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Go Into Your Week Smiling
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5 Tips to Motivate You This Week!
Have you ever enjoyed an experience like this: You meet with someone and two hours fly by and you can’t believe the meeting is over! You still have so much to learn from them that you just don’t want it to end! What if every meeting or presentation you were a part of ended like that? Would your second connection with these people be easier or harder to schedule? Easier is the answer of course! So the question is: After working with you, do prospects leave so energized, so pumped up, so laden with valuable information, tips, strategies, resources and inspiration that they can hardly wait to meet with you again?  If your goal is not to surprise, delight, engage, energize and really connect with people you are doing business with, you might want to fine-tune your strategy.
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Start the Week with Inspiration
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Greatness Takes Conditioning
It is easy sometimes to hear "inspirational" stories of remarkable billiionaire individuals who left a significant mark on our world and think it's just because they had... More money More opportunities Better genes Luck, etc. Justin Cohen is a motivational speaker and creates creative videos that tell what he calls Big Little Stories, also the namesake of his website. In this video he reminds us that there is really only one thing that allows the seed of greatness to grow rampant in some and remain dormant in others.
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How One Cashier Generated Clients for Life
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Inspiring Your Team to Excellence
Peter Grazier says: Motivation. We hear the term often. Generally we associate the word with human behavior, meaning, a state of mind that moves us to action. And even though few of us have had formal training in it, it's one of those characteristics of life that seems to fit the old adage, "I know it when I see it." For most of my years working in the field of workplace collaboration, this word has held a place of stature and importance, because it has been, perhaps, the most significant outcome of worker involvement. As the collaboration trend, and more specifically, the use of employee teams continues to grow, one question that is taking on greater importance is how to keep the team motivated over the long haul. What are the ingredients or characteristics of teams that seem to sustain high levels of motivation?
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How to Play Your Team’s Personalities to Their Advantage
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The Truth About What Drives Us
When it comes to motivating a workforce, or yourself, if you are a self-employed real estate agent, it is interesting to note that sometimes monetary rewards stiffle productivity.  Don't believe me? Well, I wouldn't have either, but in a lively RSA Animate, adapted from Dan Pink's talk at the RSA, you will see how PInk illustrates the hidden truths behind what really motivates us at home and in the workplace—and it's not money! There are three things:   Autonomy Mastery Challenge
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Making Your Goals a Reality
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Find the Path to Success in These 8 Steps
Have you ever been startled to sitting up when you've read an article? That happened last night to me while reading "In Praise Of The Purple Cow" by Seth Godin printed in the January Fast Company magazine. I almost spit out my coffee in uncontained excitement as comprehension finally crashed over me as I read, "Today, the one sure way to fail is to be boring! Your one chance for success is to be remarkable." To be remarkable...that's the brass ring we leap for as it swings just outside our grasp. That's where the problem lies. How do we know when we're being remarkable? A whole slew of questions rebound in my mind: What if we are too self-absorbed or busy to recognize brilliance in a simple process-altering idea? What if our brains constantly generate new revelations, but it seems like everyday common stuff to us? How do we know we haven't had a remarkable idea, and then blew it off because we were bored by it?
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Committing to Success in 2011
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Life Will be Mundane Without this Key Ingredient
We all get those email forwards that are supposed to inspire us.  Some of us believe email forwards are annoying and delete it without thinking twice.  Others continue the pattern and send it on to all of their friends.  No matter which side you are on, sometimes one or two slip through the cracks and stand out to you.  This one did for me. An exercise in perspective is always refreshing.  The email I received simply added tag lines to several images. Here are the images without the headlines.  What do you think?
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Money Doesn't Buy Happiness
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Need a Little Inspiration? There's a Quote for That!
Happy Monday! The holidays are almost here, and it can be a classic time to sit back and spend less time in productive focus, and more time in conversation and (holi)day-dreaming. It's mid-December, which is the calendar's fourth quarter.  It's time to step it up and sprint that final 100 meters. Take a few minutes to watch this video.  No matter who you are and where you are in your life, there will be a quote here for you.  Let's take Monday's by storm and focus in on having a productive day at work!
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Are You Remarkable? If You Choose to Be
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