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3 RPR Report Customizations You Should Be Doing Now
Ready to get more out of the reports you create? Follow these three report customizations to make the reports you create in RPR showcase the exact information your clients require.
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[Infographic] Best Seasons to Sell a Home
Ask most anyone which season is the best to sell a home, and likely, with little hesitation they will respond, "Summer." This stands to reason. Schools are out, giving families a clean break to transfer children to a new area. The weather is much nicer for attracting people to open houses. Many have a starry-eyed, relaxed attitude, freeing brain space to dream and plan for change. It can be, with well-laid plans, the perfect time to sell. But is it the BEST time to sell?
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Understanding the Real Estate Market to Generate More Sales in 2019
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Are You Keeping Home Sold Price Records?
When you want to look up some home sold prices for comps or other purposes, it's fast and easy to go to the MLS and get them. Do you know how long your MLS database keeps home sold prices where you can access them? Many remove them after five years, but check your MLS rules or ask, as it's important information. Whether you've checked or not, virtually everyone at some time or another wants information about home sold prices, and serious buyers and investors want long-term price appreciation information as well. The key here is "long-term." If your MLS is purging sold records after five years, that's all the reliable historical data available. There must be some value in having older sold price information, and you can build your own database easily.
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Share This: Market-Driven Graphics Your Sphere Will Love
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Find the Local Market that Offers the Best Growth Opportunity
Selecting and working in the wrong local market is a costly mistake that many real estate professionals make. But with some background knowledge, it's an error that you can avoid. If you selected your current Local Market based on the following factors, you may want to reconsider (and we will show the tools to do this, below): I live in this neighborhood; I like the area, the homes are nice; Other agents are marketing there, so I should too; I've got a listing there The reasons for choosing a local market area above aren't wrong, but they shouldn't be your sole reasoning. In this article, we'll look at how to select the best Local Market area—one that you can master (and be profitable in). To achieve this, we'll need to do some calculations (which we will walk you through step by step). Learn how to: Calculate the opportunity of a geographic area; Calculate the potential future opportunities of a particular market area; Look at other variables that will affect the Local Market you choose. To get started, grab a calculator, a pad of paper, and a pen. Let's get started!
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Top Job Markets for Real Estate Professionals vs. Top U.S. Real Estate Markets
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Grow as You Go: Searching Your Subject Property on RPR®
Here's where it all begins: the hunt for knowledge. It's what sets a REALTOR® apart from the unrefined data gathered by consumers via national real estate portals. As an RPR® user with an expert understanding of the local market, you have the power to analyze and manage a platform of unparalleled data to the extent that no other search mechanism offers. In fact, no other real estate data sharing website offers side-by-side, listing vs. public record comparisons like RPR. And it's all at your disposal, as a member benefit. In Part II of our eight-step series of Grow as You Go articles for new and seasoned RPR users, we'll talk about how the platform's vast array of search capabilities can become your "go-to tool" for virtually every aspect of your prospecting, listing, buying, selling, and open house business. And how your curiosity, competitive spirit, and compelling desire to succeed all begin with a search for knowledge. So let's jump in. Performing a New Search Your journey begins here, at the homepage search bar, with six unique options—each with their own individual set of drill-down filters. These varied and plentiful tools will get you exactly where you need to be, and also provide opportunities to extend your search beyond what you can imagine.
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Friday Freebie: Guide to Mobile Engagement
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Product Review: RBIntel
RBIntel is a very special data analytics program that is used by agents and brokers to educate consumers on what is happening in the local real estate market. The product is designed to allow MLS member agents and brokers to create almost any kind of market report they need, any time, on any device. It is amazing on the iPad or a smartphone, putting MLS market stats in your hands wherever you are meeting with customers. Today's real estate agent is bombarded by consumers who believe everything they read on the Internet. Unfortunately, even popular television news sites give consumers incorrect information about the real estate market. Consumers often encounter sources like Zillow, Trulia, and Case-Shiller that use outdated and incomplete data to talk about the market. RBIntel is different because it is built on MLS data and published every month to give you the advantage you need to help today's homebuyer or seller. RBIntel was developed by an MLS (MRIS). They fundamentally understand how agents and brokers use real estate market data today. The program supports the ability for reports, or any part of a report, to be communicated between real estate professionals and their customer, including print, website, newsletter, blog, social media, and email. It even allows you to export the raw data into a spreadsheet. Moreover, the market reports can be published as static reports or interactive reports. Think of a static report as a snapshot or photo. You might use this to tell your clients something specific, like today's list-to-sell ratio in their area. An interactive report has two features. First, it allows the customer to make changes to the report criteria. Secondly, the report will update automatically each month.
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Is there a market for haunted homes?
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How to Use the RVM in a Pricing Discussion
You’ve always known the importance of comps and market trends to setting pricing.  But in today’s market, having an understanding of the lender’s requirements has become just as critical to a successful closing. Watch this short video to learn more about the RVM in pricing.
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Mobile stats stack well for Rand Realty
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HomeGain Releases 2nd Quarter 2011 National Home Values Survey Results
Guest Contributor Louis Cammarosano from HomeGain Says: Fifty percent of surveyed real estate professionals nationwide expect home values to decrease over the next six months; Sixty-five percent disapprove of Obama’s performance as President. HomeGain, the first company to provide free instant home valuations online, announced the results of its nationwide second quarter 2011 home values survey. Over 750 real estate agents and brokers and over 2,600 homeowners were surveyed. Most real estate professionals and homeowners continue to expect home values to decrease or stay the same through the middle of the year. Fifty percent of agents and brokers and forty-two percent of homeowners think that home values will decrease over the next six months. In the first quarter 2011 HomeGain National Home Values Survey, thirty-nine percent of agents and brokers and 30 percent of homeowners thought that home values would decrease over the next six months.  
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How Branding Builds Trust and Familiarity for REALTORS®
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