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Research Properties with the RPR Map
The RPR map is a powerful way to visually search for properties and uncover market trends. From aerial, road, and overhead views, to schools, parcels, estimated values, heat maps, overlays and more, we'll show you how easy it is to draw or designate your map in ways that suit every type of interest or need.
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Google Maps: It Was Too Good to Last
Over the last 13 years, Google Maps API has been a cost-effective solution for website developers and owners, especially for those in the real estate industry, allowing the display of maps and geo-location of properties by address for a nominal fee (essentially free). Well, the easy road is over as all this is changing on July 16.
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myPlanit Receives First Ever 5-Star Product Rating from Inman
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Why Customers Care about Geocoding (and you should too!)
In the new world of real estate technology and data, local information must be accurate down to the lowest levels. It is one thing when your customers are physically visiting a property they are interested in. It is a completely different story when your customers are not only locating potential listings from a mobile or desktop application, but also reviewing comparables and points of interest (POIs) in the area. In that case, any data you display must be geocoded. Geocoding for real estate is the process of turning an address into a set of latitude and longitude coordinates. This may seem insignificant at first, but it is important to consider the ramifications that an incorrect lat/long may have on your customers.
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Google Local Guides Are Great for Real Estate
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Heat Maps Use Color as the Universal Communicator
Words, and especially data, get lost in the shuffle of today's sweeping onslaught of information sharing. But color is a different story. Color deepens understanding, increases retention and sparks engagement. In fact, color can increase readers' attention span by 80 percent and comprehension by as much as 73 percent. What's more welcome about color is its adaptability to innovation. When coupled with technology, color can be used to transform complex data into a digestible, relatable and, most importantly for REALTORS®, decision-making context. Such is the case with RPR heat maps, one of the most creative and powerful technological innovations in the history of visual marketing. For REALTORS®, heat maps unearth current market trends and historical data from up to 11 different data sets and compile them into one striking, color-coded visualization—each layer a graphical representation of a geography's home values, average sales price, flood zones, square foot values, distressed properties, and more. All presented in a way that prospects and clients understand quickly, clearly and with greater interest. John Virden, a REALTOR® with Keller Williams Memorial Realty based in Houston, experienced first-hand how positively prospective clients react to RPR's heat maps. "I needed to stand in for a colleague at an open house, in an unfamiliar area, so decided to use RPR heat maps to find out 'what's hot and what's not' in the neighborhood," said John. "I showed the heat map to one of the open house guests. She was so impressed, she called the next day to request a heat map of her neighborhood, and I ended up listing her house." John recalls the guest's reaction to the heat maps: "You know, I get tons of flyers and postcards in my mailbox from REALTORS® but have never seen anything like this!"
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How To Easily Plot and Map Multiple Locations
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Choosing a Mapping or Lifestyle Search Solution
What are Mapping and Lifestyle Search Tools? We decided to combine mapping and lifestyle search tools into a single category in our 2013 Technology Guide because they serve a similar very important purpose: enhancing real estate search. This benefits brokers and MLSs by improving user experience on their consumer-facing websites. It also benefits property searchers, who can more easily and enjoyably find the right property. Questions to Ask There are some important questions to ask when buying any real estate technology product and some that are unique to choosing a mapping or lifestyle search product. First, let's look at general questions you'll want to ask. What are my objectives for this piece of technology and will this product help me achieve those objectives? What is my budget? Does my MLS or Association have any agreements with any vendors that might help me obtain this product at a discount or for free? What kind of customer service and training programs are available? Are there webinars and, if so, are they recorded so you can view them at any time? Is the vendor's online help sufficient?
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Why the new Google Maps will be important
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Monday Morning Mobile: Maps on Mobile
The recent release of the iPhone 5 and the fact that they have replaced Google Maps with their own proprietary mapping system has brought a lot of attention to just how important the "mapping" feature on mobile devices has become. A recent report by comScore found that traffic to map websites on desktops has been steady now for quite a number of years, averaging between 95 to 100 million unique visitors during any month. This represents approximately 40 percent of the US population. However, in the past six months, the number of smartphone visitors to map websites and apps has jumped 24 percent to 92 million unique visitors a month, representing 83 percent of the smartphone population which still has a ton of room for growth.
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Trulia Launches Crime Maps
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