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Industry Acquisitions Drive Luxury Brokerage to Launch New Tech Stack
Willis Allen Real Estate, a leading luxury brokerage in the greater San Diego area, announced that they are launching a new tech stack for agents, "WAREhouse." The new platform will be launched in phases, with the first phase released to agents on June 17.
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3 of the Best Ways to Showcase Your Luxury Listings Online
Selling a luxury real estate listing comes with its share of challenges--in part, because discerning luxury shoppers are in the market for the very best. In order to maximize your return and find the right deal at the right time, it's crucial to do everything you can to market your luxury listings to your target audience. Taking the time to market your luxury listings effectively online will help ensure that you're reaching the widest possible audience, and keeping their attention when they see what you have to offer. Today, we're going to take a closer look at three proven tips to help you showcase your luxury listings online.
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Meet Michael Gabriel: The "East Coast's Craigslist" Is Now a Luxury Real Estate Leader
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Selling to High Net Worth Individuals
It's "growth month" at Happy Grasshopper, and I've noticed that many entrepreneurs always spell growth with a capital 'G.' For them, nothing is more important than getting bigger, even if that means burning boatloads of cash. This might make sense if you're building the next big software company, but it equals disaster for most of our businesses. In this post, I'm going to cover the single best way you can grow their business: by shifting upmarket and getting more dollars for the same amount of work. As obvious as this seems, many people fail when trying to shift upmarket because they suffer from a toxic combination of limiting personal beliefs and a fundamental misunderstanding of high net worth individuals.
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Can Luxury Real Estate Learn from Luxury Clothing?
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How to Understand the Luxury Buyer: They Are Different
Looking to break into the lucrative luxury market? To meet the needs of this unique and high-demand segment, you'll need the right real estate selling tips. Luxury home buyers are not your average clientele. What do luxury buyers love? Buzzworthy reputations Both yours as a real estate professional – and the property's. Wary of the intentions and the opinions of others, they will often choose an agent based on personal recommendation, and will gravitate toward properties with a newsworthy buzz in social media, amongst friends, and in the community. To keep a specific property in the spotlight and ramp up interest, never neglect to spread the word amongst your most socially active contacts. Ultra-exclusivity You should not and will not sell a home to a luxury buyer in the same way as you would a typical client. Luxury buyers see themselves as special and expect to be treated as such, with invitation-only open houses, private viewings, professionally presented information via luxury home booklets (for each listing of interest), live music, fine food and wine—the works.
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Do You Need a Celebrity Broker to Stay Competitive in the Luxury Real Estate Market?
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Everyone Wants to Sell Luxury Real Estate
Everyone wants to sell luxury real estate but not all are qualified. What if you could help them look qualified, let them work their contacts all over the world, and then send their leads to you to close? I've spoken about social collaboration before. The idea of putting your information in the hands of agents and letting them work for you is innovative and it's coming to real estate. (Social collaboration refers to processes that help people interact and share information to help achieve a common goal. In real estate, that goal is selling property.) Many high-end buyers are coming from outside your market. As a result, it's imperative that you have a way to reach those buyers so that they see your luxury real estate listing. The challenge is finding those people, especially the farther away they are. What if you could connect with agents all over the world — who know those buyers, give them the information about your property, and let them go out and find those buyers for you? The idea of social collaboration allows you to develop those relationships to the point where you are able to keep tabs on activity and determine which are the best agents working for you.
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Hunt Tops Who’s Who List in Luxury Real Estate
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"Sexy" Sells in Luxury Real Estate Marketing Verbiage
It's no secret that sex sells. And sexy verbiage? It's making the luxury real estate market hot. What words are steaming up the proverbial windows in the luxury market? According to real estate selling tips following a study by Realtor.com, the words "sexy" and "seductive" are often used in higher priced homes. What about love? Well, as the old rock song goes, "love" stinks. Of the 1.6 million homes in the Realtor.com study, "love" is often used in the property descriptions of lower priced homes. Hot – and not – verbiage and median asking prices: "Lovely" – $264,000 "Love" – $250,000 "Loving" – $195,000 "Sexy" – $620,000 "Seductive" – $640,000 "Romance" – $820,000
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Green and Smart Homes Top the Want List for Luxury Home Buyers
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A Look at News Corp's New Luxury Real Estate Portal
Luxury real estate enthusiasts, rejoice! There's a slick, new website in town where you can indulge your tastes for high-end property listings. Dow Jones, Move Inc.'s fellow News Corp subsidiary, launched a luxury property portal on Friday called Mansion Global. The site pairs high-end property listings from around the world with comprehensive news and data, a combination meant to aid buyers in making smart purchase decisions and engage luxury real estate fans. Mansion Global will feature content from News Corp publications like The Wall Street Journal, Barron's, realtor.com, and more. The site will offer original editorial features as well, like: Indicator Insights - Market data relevant to global buyers Mansion Essentials - A look at high-end amenities that raise property values Mansions New to the Market - Zeroing in on the "most intriguing listings" Markets on the Verge - Advising property investors on up-and-coming markets News Corp. also plans to offer enhanced listings data, video, interactive maps, personalization and more on Mansion Global in the coming weeks.
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Brokers Out-Marketing Competitors
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Luxury Home Price and Taxes
Luxury home marketing is global. When you are trying to communicate to a group that represents less than 1% of the population of the United States or the earth, you are aiming at a very small target group. It is for this reason that there are numerous luxury home marketing vehicles that make sense for brokerages to affiliate with. I am not exactly sure how it works out but somehow Christie's, Sotheby's, Luxury Real Estate, and Coldwell Banker Previews always find a way to send a magazine to my home. In truth, I really enjoy getting them. For the most part, I am familiar with the firms marketing homes through these channels, I often know the principals and sometimes I may know the agent. In some small way, it is like flipping through a high school yearbook. This week, I returned from Inman Real Estate Connect in San Francisco to find the Howard Hanna Homes of Distinction. As a Californian, I am always amazed how much house you get for the money in the states they serve like Pennsylvania, upstate New York, Michigan, Virginia, Ohio, West Virginia, North Carolina, and Maryland. For example, you can live in a stunning home in Michigan with 11 acres, 1000 feet of Lake Michigan lakefront, 12,000 feet of living area for $4.3M. A similar property on Lake Erie is priced at $3.9M. Here is the part I don't get. What are the taxes?
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Social Media for Luxury Real Estate
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How to Host a Broker Open House for a Luxury Listing
This post comes to us from the HomeFinder.com blog: Did you recently score your first million-dollar listing? If you're looking to reach this niche buyers club, consider hosting a broker open house to help identify potential buyers, and to network with other luxury brokers. Follow the five tips below to host a successful broker open house and enter a new echelon of selling. 1.) Thoroughly research invitees: Do your homework and invite brokers in your area who specialize in the price point or area similar to your listing. Is your listing a million-dollar urban condo with sprawling park views? Or perhaps a historic country farmhouse on a multi-acre estate? Invite brokers that specialize in that specific home type; your attendees will be more interested in what your property offers instead of what snacks you're serving. 2.) Timing is everything: Schedule your broker open houses during a time that won't interrupt client meetings or fall in the middle of the daily grind. A breakfast or cocktail event is likely to attract more attendees than an open house in the middle of the day. 3.) Attract top-producing agents: Offer private tours of the home to work around top producers' busy schedules. If they work with luxury clients from around the globe, use Skype or Google Hangouts to offer a virtual tour of the property. If you have enough details on their high-profile buyers, research them so you know what features the buyer is looking for in a home. For example, if their client is a professional athlete, highlight the home's athletic courts.
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Luxury Homes for Sale Skyrockets Above 30,000 Nationally
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Inside Story for Luxury Real Estate Brokers
Luxury is different. Luxury agents are different, luxury homes are different, and luxury buyers are different. When you are representing the affluent, you must carry a distinct conversation and have a distinct perspective. As a consultant, I had the opportunity to work on LuxuryRealEstate.com, the worlds’ top global location for Luxury Real Estate. Each day, the site receives early 7,000 wealthy home enthusiasts, 200,000 per month, viewing nearly 3.5 Million listings. London and Lake Tahoe Luxury broker, Shari Chase of Chase International reports that LuxuryRealEstate.com drives more traffic to her properties than LeadingRE, Trulia, Realtor.com, and other popular real estate portals – representing 17% of her referring traffic to her website.
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Behind the Secret Walls of Luxury Real Estate
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