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Tune Up Your Listing Presentation
There is nothing more important in real estate than the listing presentation. It is the place where you position yourself as the prize, not the contestant. If you want to convert new clients predictably and sustainably, the listing presentation is the first place to start. What is that old saying? If you own the listings, you own the market.
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Listing Presentation Template, Skills, and Scripts for Agents
Thursday, March 9, 2017 at 9:00 AM PST If you're like most agents, you're always on the lookout for new ways to seriously impress sellers at your listing appointments. Now you can use our updated Listing Presentation Template, Skills, and Scripts to impress sellers and have a perfect listing appointment — every time! Convincing sellers that you're the right agent for the job just got a whole lot easier. Join us on Thursday and we'll show you exactly how it's done! Here's what you will learn: The 5-Step Listing Appointment you can use to impress any seller and convince them YOU are the right agent for the job Field-proven, effective updates for your listing presentation so you can stand out from the competition and close more deals Powerful negotiation tactics, and how to talk about your services and skills so you can easily persuade and inspire confidence in your clients Free, professional-looking templates you can use immediately to improve your success rates and ace every listing appointment Got questions? There will be an extensive Q&A session to answer your toughest listing appointment and real estate marketing questions! Register now!
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Win More Listings with the Ultimate Go-To-Market Plan
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Tools and Tips for a Winning Listing Presentation With RPR® (9/19)
Monday, September 9, 2016 at 12:00 PM PDT Sellers want to know your listing presentation is based on a keen sense of the market, an expertise in determining value, and your ability to bring a deal to closing in the shortest time and at the highest price possible. Learn how to create a winning listing presentation using modern marketing approaches such as RPR's Preparation, Price and Promotion model. This free workshop will highlight the RPR assets found within each of these successful strategies, including: Researching the property, neighborhood and local market Earning seller buy-in from the onset Validating the property's basic facts, selecting comps, and adjusting those comps to create a customized and flexible comp analysis Using the one-and-only Realtor Valuation Model®—an exclusive RPR pricing tool Generating a customized, client-friendly, and definitive Seller's Report Realtors Property Resource® (RPR®), one of the most innovative benefits included in your NAR membership, is offered at no additional cost. Register now!
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Create the Perfect Commercial Presentation Package with RPR
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Your Digital Listing Presentation: WOW the Seller with Technology (8/3)
Wednesday, August 3, 2016 at 10:30 AM PDT Nothing is more important to a Realtor® than a listing appointment! Today, it's about the "WOW" factor and there's no doubt that you will be competing with at least three other agents. In this session you will learn how to create an unforgettable listing presentation that stands above the rest by using various technology tools to help you win listings and "WOW" your clients. During the webinar we will show you the following: Creating a great pre-appointment listing package. What every agent should include in a listing presentation. 2 strategies for getting the property listed at market value. Should you always use technology as part of your presentation? Seamlessly integrating technology to beat out your competition. Register now!
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This Summer's Best Listing Presentation Template, Skills, and Scripts (7/28)
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Listing Presentation Template, Skills, and Scripts for Agents (7/14)
Thursday, July 14, 2016 at 9:00 AM PDT The moment when you finally get a seller to commit to a time and date for a listing appointment is exciting, but that's when the real challenge begins. You then actually have to go to the appointment and convince them you're the right agent for the job! For new and experienced agents alike, the entire process can be daunting. What exactly are you supposed to say, and how are you supposed to say it? What information do you need include in your presentation? This Thursday we're going to cover the answers to these important questions, along with each of the 5 simple steps you can use to engage sellers and ACE every listing appointment! Here's just some of what you will learn: The jaw-dropping 5-Step Listing Appointment that will impress any seller and convince them YOU are the right agent for the job Field-proven, effective updates for your listing presentation so you can stand out from the competition and close more deals Powerful negotiation tactics, and how to talk about your services and skills so you can easily persuade and inspire confidence in your clients Free, professional-looking templates you can use immediately to improve your success rates and ace every listing appointment Got questions? There will be an extensive Q&A session to answer your toughest listing appointment and real estate marketing questions! Register now!
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Tools and Tips for a Winning Listing Presentation With RPR® (6/16)
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The 5-Step Digital Listing Appointment (5/12)
Thursday, May 12, 2016 at 9:00 AM PDT The countdown has started for the release of our 2016 List of MUST-HAVE Apps for agents to go paperless, save hours of time, and get more signed listing agreements. We've also created an easy, repeatable 5-Step process to use these Apps, which is proven to help agents get more signed listing agreements. Join us for a few minutes this Thursday so you can learn the MUST-HAVE Apps and see how to use them in our 5-Step Digital Listing Appointment. During this online training, you'll also learn: All about the 6 MUST-HAVE Apps every agent needs to work with clients in today's fast-paced digital age How to use a proven digital work flow for seller prospects that recognized by Apple Sales Scripts and Narratives to maintain control and turn any situation around so you can pick and choose who you want to work with Slides from a bullet-proof listing presentation that turns heads and creates customers Stop wasting hours of time pulling comps, getting ready, and getting the run around while clients "think about it" Live Q&A session so you can get all of your most pressing questions answered! Register now!
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Helping Agents Master the Listing Presentation
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Top 8 Secrets to a Great Business Presentation
Have a big presentation coming up but not quite sure how to get everyone as excited about it as you are? Watch author Jason Teteak give you 8 go-to presentation strategies you can use to make any topic captivating. Number 5 is a no-brainer!
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iPad Listing Presentations and Relationships
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Brokers Need to Sharpen Their Value Story
WAV Group is re-launching a number of brokerage brands today. Re-launching a brand does not require a brand to change, but the brand communication changes. We review how the brand is communicated everywhere, but especially where the brand has the greatest reach – in your technology applications. A brand re-launch begins with a strategy to tell the story about why your brand is a good choice. We identify why your managers (employees) work for your firm so competitors do not hire them away. We define the reasons why agents (contractors) work for your firm so they cannot be recruited away. But, most importantly, we identify why consumers trust your firm so they do not wander elsewhere. The single most important place to reinforce your brand is in your presentations. What is the story that you tell managers when you are recruiting? What is the story that managers tell agents when they are recruiting? What is the story in your listing presentation that agents are conveying at the kitchen table? In most cases, the brand story is old and tired. When I show the story to principals, they are appalled. Firms forget to update their brand story. Moreover, everyone's listing presentation is looking the same these days, and that is a problem for brands. WAV Group thinks that brokerage firms should perform a hygienic cleansing of a brand every year. We are happy to help. Marilyn Wilson of WAV Group is among the top marketing professionals in our industry. Before her decade-long experience as a founder of WAV Group, she was the EVP of Marketing for Fisher-Price, one of the top 10 international brands in the world.
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Unboxing the New iPad App 'Slide Bureau'
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How To Win the Listing BEFORE the Listing Presentation
Wouldn't it be wonderful to show up to the listing presentation knowing you're already hired? We've got a sure-fire plan that will help you impress your sellers and beat your competition before you arrive for the listing presentation. Follow these three steps to win your next listing. 1. Build the property site Don't just tell the sellers what you plan to do for their home--show them. Building a property site before you've actually taken the listing will show your sellers how committed you are and that you've already invested in them and their home. Drive by the property and snap a few exterior photos to use for the site. Research the home's history and details, and write up an accurate description that shows how well you already know the home and neighborhood. 2. Create the digital listing presentation Once your property site has been created, it's time to build a property-specific digital listing presentation for your sellers. Use the iPad-friendly listing presentation flip books available on ePropertySites to show your sellers how dedicated you are to them and their home. Explain your strategy, and show the sellers how and where you will be marketing their property site. Use photos of their home and neighborhood, as well as screenshots from their property site to illustrate your focus on their home. To see an example of a property-focused digital listing presentation, click here.
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Leprechauns, Unicorns and Property Marketing - Part 2
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Monday Morning Mobile: What’s Gucci?
Mobile – that’s what Gucci is!  The Italian label that is synonymous with all thing luxury is turning to mobile to enhance their shoppers’ in-store experience. Mobile Marketer’s Tricia Carr reported that the fashion house is equipping its store associates at select locations with Apple iPhone 4S devices that contain a mobile point-of-sale program that lets employees process sales, email receipts to customers, access the Gucci Style app and use a translator and currency convertor on the spot. The brand is gradually implementing the app in select branded stores in the United States, Europe and Asia. Increasingly, luxury brands like Gucci are turning to mobile devices to enhance the overall customer experience from an efficiency and presentation standpoint.  Just last week Coach REALTORS®, New York in conjunction with Mobile Real Estate, LLC (MRE) announced the release of their new Tablet Listing Presentation which allow them to generate branded content and presentations for their agents to use to create and present the company’s listing presentation to prospects on their iPads. “We know how incredibly influential tablet devices are in today’s market and we believe their influence will only continue to grow,” explains Coach COO LP Finn III.  “Coach REALTORS® has always been ahead of the curve in utilizing cutting edge tools and the tablet potentially represents one of the most significant evolutions of listing presentations to date.  Real estate professionals must be able to deliver their message and the information the consumer wants, when they want, and in the method they prefer.  Today’s consumers will increasingly expect and agent to be communicating and delivering information through a tablet device.”
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