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How Tomlinson Sotheby's Uses Innovative Tech to Recruit and Train New Agents
How do top brokerages recruit and retain new agents? For Tomlinson Sotheby's in Coeur d'Alene, Idaho, it starts with an iPad. From listing presentations to showing off virtual reality capabilities in casual conversations, new agents are trained from the start on the technology and marketing strategy that differentiates Tomlinson Sotheby's agents from their local competition. In a recent webinar, three new agents from Tomlinson share why they switched to a career in real estate, the challenges they faced, and how Tomlinson Sotheby's innovative use of technology helped them earn their first commission checks far sooner than the industry norm. Read on for standout highlights from the webinar.
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Tune Up Your Listing Presentation
There is nothing more important in real estate than the listing presentation. It is the place where you position yourself as the prize, not the contestant. If you want to convert new clients predictably and sustainably, the listing presentation is the first place to start. What is that old saying? If you own the listings, you own the market.
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Listing Presentation Template, Skills, and Scripts for Agents
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Win More Listings with the Ultimate Go-To-Market Plan
Thursday, February 16, 2017 at 9:00 AM PST It's the listing appointment advantage you've been looking for—a step-by-step plan that shows sellers exactly what you'll do that no other agent will. We call it a "Go-to-Market Plan." It's our process for marketing and selling a listing, and it leaves sellers with no doubts: "You're the right agent for the job." Register NOW so you can learn how to give sellers an irresistible reason to chooes you over the competition ... every time! Here's just some of what you will learn on Thursday's free training: Our totally effective "Go-to-Market Plan," and how to use it to impress sellers, stand out from the competition, and win more listings The unique scripts and dialogues from Garry's "Listing Appointment Toolbox" to separate himself from the competition and effectively explain the Plan to sellers Cost-effective online marketing strategies that create MASSIVE online exposure for your listings... you'll sell listings faster and for more! Step-by-step walkthroughs of low-cost, but powerful Facebook Ad campaigns that are bound to increase your market influence AND generate future home buyer and seller leads Got questions? We're having an extensive Q&A session to answer your toughest listing appointment and real estate marketing questions! Register now!
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Tools and Tips for a Winning Listing Presentation With RPR® (9/19)
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Create the Perfect Commercial Presentation Package with RPR
The perfect presentation package can be timely and expensive to compile for REALTORS® working with commercial clients. Having the right reports and data to help walk a client through your expertise is essential in gaining their trust and business. It's your job to learn your client needs and wants; from space requirements, approved uses, amenities needed, etc., to specific attributes that might support who they want to be around for potential customers, tenants or even employees. The more thoughtful your asks, the more precise you can be with pinpointing the right location. Having this conversation provides you with a checklist for your research process and presentation package. Once you have your client's checklist, the data collection begins... STEP 1: ESSENTIAL ATTRIBUTES Review your client's checklist of attributes and determine the most important economic, demographic and spending behaviors that best suit your client's needs. For example if your client is looking for a multifamily investment, you might focus on finding areas heavily populated with those in early adulthood (20-39) who have college degrees, and who live in an area with population growth.
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Your Digital Listing Presentation: WOW the Seller with Technology (8/3)
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This Summer's Best Listing Presentation Template, Skills, and Scripts (7/28)
Thursday, July 28, 2016 at 9:00 AM PDT This Summer's Best Listing Presentation is so good, it will convince any seller to want to do business with you immediately. On Thursday we're taking an in-depth look at our strongest, most effective listing presentation ever, PLUS the 5 easy steps you can use to engage sellers and ACE every listing appointment! With our latest listing presentation template, skills and scripts, you'll discover it's never been so easy to convince a seller that you're the right agent for the job! Here's what you will learn when you join us for this Thursday's training: The stress-free, easy 5-Step Listing Appointment that will impress any seller and convince them YOU are the right agent for the job Field-proven, effective updates you can make to your listing presentation so you stand out from the competition and win more listings Powerful persuasion tactics, and how to talk about your services and skills so you can inspire deal-making confidence in your clients Professional-looking templates you can use immediately to improve your success rates and ace any meeting with a prospect client We'll have an extensive Q&A session to answer your toughest listing appointment and real estate marketing questions! Register now!
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Listing Presentation Template, Skills, and Scripts for Agents (7/14)
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Tools and Tips for a Winning Listing Presentation With RPR® (6/16)
Thursday, June 16, 2016 at 12:00 PM PDT Sellers want to know your listing presentation is based on a keen sense of the market, an expertise in determining value, and your ability to bring a deal to closing in the shortest time and at the highest price possible. Learn how to create a winning listing presentation using modern marketing approaches such as RPR's Preparation, Price and Promotion model. This free workshop will highlight the RPR assets found within each of these successful strategies, including: Researching the property, neighborhood and local market Earning seller buy-in from the onset Validating the property's basic facts, selecting comps, and adjusting those comps to create a customized and flexible comp analysis Using the one-and-only Realtor Valuation Model®—an exclusive RPR pricing tool Generating a customized, client-friendly, and definitive Seller's Report Realtors Property Resource® (RPR®), one of the most innovative benefits included in your NAR membership, is offered at no additional cost. Register now!
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The 5-Step Digital Listing Appointment (5/12)
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Helping Agents Master the Listing Presentation
When agents have time to prepare for a listing presentation, they do a great job. Unfortunately, agents are time constrained and sometime lack the bandwidth to produce truly excellent listing presentations every time. It is incumbent on brokers to support agents with streamlining the listing presentation process. The lowest common denominator of listing presentations are agents who show up to a listing appointment with a few black and white listing printouts from the MLS. As undesirable as that may seem, it produces a good goal. If it was as easy to print out a full listing presentation as it is to search and print out a few listings from the MLS, agents would do it. Great listing presentations provide a 360-degree overview of all facets of the brokerage, the agent, the market trends, the current market (CMA), your seller marketing services, what to expect when your home is listed, the closing process, and the listing agreement. Other than the CMA, all of the components of a great listing presentation are dynamic templates. A broker technology solution that builds listing presentations contemplates this. The word dynamic is important here. Listing presentations need to be localized to the community and to the subject property. If the agent can identify the property address, the entire listing presentation can be built in seconds, establishing a new minimum standard of excellence that will produce better results and more listings.
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Top 8 Secrets to a Great Business Presentation
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iPad Listing Presentations and Relationships
WAV Group has been working with many companies on listing presentations. They are the Barnum and Bailey Circus of selling real estate. You know the drill: in this ring we have the home tour, in this ring we have comps, and in this ring we have why you should pick me. iPads deliver listing presentations with a much higher impact than paper. It’s a great listing tool. There are a few tools that make the iPad sing that I really like. I think that Paperless Agent has put together a great series of education and applications that make the iPad a terrific selling tool. They call it the Digital Listing Presentation Power Pack. For $67, you should just purchase it to see how they combine the training with the tools and bring them to life on the iPad. Another tool you cannot purchase but should see if you are a Realty Alliance broker, is Pacific Union’s Digital Listing Presentation. Like so many things that are in the DNA of Pacific Union’s success, they built it themselves. The first version was better than any listing presentation around, but version two is a combination of luxury refinement and simplicity. The Realty Alliance members share their techniques with other Realty Alliance firms, so that is the ticket to seeing this work of art. Cloud CMA and TouchCMA are also winners. Cloud CMA is in every MLS, but only smart agents have found it. TouchCMA has less adoption but bangs out some serious horsepower.
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Brokers Need to Sharpen Their Value Story
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Unboxing the New iPad App 'Slide Bureau'
As a newbie to the real estate technology industry, my journey has been nothing short of a learning experience. With a solid background in social media, I had a foundation to build from but what I didn't know was how the real estate industry used the various social media platforms or other technological tools available for agents, brokers and multiple listing services. To quote Aladdin, it was a "Whole new world!" At first, it was a bit overwhelming. Not only did I have to learn the different real estate terms, but I was also playing catch-up on the different technological tools. I've been in this industry for five weeks now and every week I learn about a new and exciting technology available to the real estate industry. This past week I sat in on a demo for Slide Bureau, a presentation creation and sharing service. After the demo ended, I promptly downloaded The Slide Bureau app on to my iPad. The layout of the app was simple and color wise, it was easy on the eyes. It allows users to open a free account either through their Facebook, Twitter or email account. With just one touch of the Twitter button, I was connected!
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How To Win the Listing BEFORE the Listing Presentation
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Leprechauns, Unicorns and Property Marketing - Part 2
This is the second part of an excellent whitepaper published by VHT. To read Part One, click here. Consumer Expectations Today's web-savvy consumers are accustomed to being dazzled by sharp, colorful, professional photography and elegantly designed retail sites. They are used to features, functions and presentations that help them picture themselves wearing or using the merchandise they see on the web. Can you imagine going to a top retailer's web site and seeing fuzzy, unfocused pictures of merchandise? How much time would you spend shopping on a site that showed grainy or distorted photos with bad lighting? Or photos with poor composition that appeared hastily shot? You would be shocked to see a leading consumer brand such as Macy's use anything less than vivid, full-color photographs in its online merchandising.
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Monday Morning Mobile: What’s Gucci?
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