You are viewing our site as an Agent, Switch Your View:

Agent | Broker     Reset Filters to Default
Real Estate Agents Deserve Better Tools
Friday, November 15, 2019 at 10:30 AM PST Thousands of agents are incorporating Cloud Agent Suite tools into their everyday workflow. Agents love the modern design that helps them look awesome in front of their clients. With the Cloud Agent Suite, agents are writing more offers with Cloud CMA, sending the fastest listing alerts with Cloud Streams, working smarter with Cloud MLX, and generating their own leads with Cloud Attract. Cloud Agent Suite tools are helping agents stand out from the competition and stay top-of-mind with their clients. Join our live webinar Monday-Friday and we'll cover topics such as: Creating your first landing page with Cloud Attract How Cloud MLX centralizes your workflow How to set your client up with the fastest listing alerts Creating your first Cloud CMA report How to brand your Cloud CMA reports How you can automate your lead follow up process Register now!
MORE >
How to Create a Best-In-Class Real Estate Tech Stack
Wednesday, November 13, 2019 at 12:00 PM PST It's almost 2020. We don't have to tell you how critical technology is for a modern real estate business. But we believe the difference between agents who simply survive and agents who thrive lays within their tech stack. At the end of the day, your technology should manage the core functions of your business, make your life easier, and help you reach your goals. So, join us as we take a deep dive into the framework of a stellar tech stack. The how-tos we'll cover: How to identify the things that will build the foundation for your real estate business How to go from disparate systems to an integrated platform How to succeed (from the get-go) instead of endless and expensive trial and error How to set expectations How to understand and measure ROI How to avoid the top 5 common mistakes Register now!
MORE >
Success Story: San Diego Team Triples Their Transactions with Software Switch
MORE >
How to Ask Your Clients for a Referral
The best time to ask for a referral from your clients is when you're working with them on a transaction. Your current clients are the best advocates for your business. Think about it — they're excited about closing on their home purchase or sale and are talking about it with family, friends, neighbors, co-workers and acquaintances. Additionally, everyone is asking your clients about their experience — how it's going, when do they get to move in, etc. Since you're also in frequent contact with your clients on the phone or via text or email, you have many opportunities to ask for referrals. However, many agents are nervous about asking for a referral because they don't want to seem pushy. They assume that their clients will automatically refer them so they don't ask. Don't assume your clients know to refer you; like everyone at one point or another, they need a reminder. We developed the Referral Dialogue to make it easier for agents to ask for a referral. It makes the asking part feel more natural so you don't feel like you're being pushy. The beauty of the Referral Dialogue is it explains how you're different from your competition, the concept of working by referral and why their referrals help drive your business. First, you'll educate your client about how the traditional real estate business works: "Most people spend the majority of their time and resources prospecting for new business—things like cold calling, door knocking, advertising, etc." Then, you'll explain how you work: "I don't do any of that. I devote myself to serving the needs of my clients before, during and after each transaction. All I ask is that while I'm working for you, I would like you to refer me to people of comparable quality to yourself, who are thinking of the type of service I provide, and who would appreciate this same level of attention." Finally, you'll explain how working by referral benefits them as clients: "You see, as long as you and my other clients keep referring me, I don't have to go out prospecting like everyone else and I can do an even better job working for you. Does that make sense?" Practice this dialogue often so you can refer to it whenever you speak to your clients, especially early on in your relationship with them. It also helps to gently remind them to refer you at the end of your communications with them, whether it's written at the end of an email or at the bottom of the cover letter that you send with your flyer. You might even say it before you hang up the phone. Use this dialogue to remind your clients to refer you: "Oh, by the way… if you know of someone who would appreciate the level of service I provide, please call me with their name and contact information. I'll be happy to follow up and take great care of them." Another great way to generate referrals is by mailing monthly items of value to your clients — these can be anything that teaches them something new or provides them with useful information to apply right away. By doing this, keep your service top-of-the-line, making clients even more excited to refer you to others. Referral Maker PRO is a monthly marketing kit that can take care of the entire process for you. Each month, members receive Items of Value, eReports, notecards and many more helpful materials. Give it a try and download your free marketing materials today to get started!
MORE >
Seasonal Tactics to Keep Your Momentum Going this Fall
MORE >
13 Last-Minute Halloween Events that Will Grow Your Business
Halloween is right around the corner. It's a perfect way to bring fun, sweets and treats to your community and build your business. Many real estate agents wait until the big holidays. Why not begin now? Want to get known in the community or a neighborhood? This is a great time go begin. Here are 13 spooktacular ideas that are fun and can be put together quickly:
MORE >
How to Generate Real Estate Referrals Using Local Online Groups
MORE >
Top Tools, Templates and Tech for Listing Leads
As real estate agents, we're constantly looking for innovative ways to get listings and stand out from the competition. Because these days, our competition is everywhere. Discount brokerages, iBuyers, other agents--everyone is competing for the same scarce inventory. That's why we're sharing our most creative, innovative, and proven methods for getting more listing leads:
MORE >
Do You Have a System for Real Estate Listing Success?
MORE >
Friday Freebie: Downloadable Report for Home Buyers and Sellers
If you've heard us say it once, you've heard us say it a thousand times: quality content is one of the most effective ways to reach buyer and seller leads. But rather than putting you through the rigmarole of creating your own content, today we're going to introduce you to a top-notch source of professionally created real estate reports. And, bonus, RE Technology readers get to download the report of their choice for free. Read on to find out how to claim your free report today. Free lead generating report, courtesy of ProspectsPLUS! Before we get started, here's a friendly reminder that today's offer is the fourth in a series of Friday Freebies that we're producing with ProspectsPLUS! Check out these links to claim more free real estate content, like a property flyer, 100 postcards, and a gift certificate for creating a new account. Today's offer is a free real estate report professionally designed to generate buyer and seller leads. How? By providing information that is valuable to real estate consumers. Choose your favorite from 60 reports like: 5 Powerful Ways to Build Equity in Your Home Common Mortgage Missteps Home Staging Checklist Six Tips for Selling in a Shifting Market What Every FSBO Should Know And more! Each report is customizable and prominently features your name, contact information, and even your headshot and logo. Your report is delivered digitally as a PDF that you can download and share online, print yourself, or at a local print shop. ProspectsPLUS! offers reports for a wide variety of real estate leads: current homeowners, cash buyers, FSBOs, and more. Ready to start warming up new real estate leads in your market? Claim your FREE report here (use promo code FREEREPORT at checkout)!
MORE >
What Happened to All of Your Referrals?
MORE >
The Focused Strategy for Generating Real Estate Listings
How much effort and money are you putting into direct mail marketing to generate real estate listings? Farming a neighborhood is a popular and very productive activity, but for many agents, there could be a more effective approach. For our example, we'll assume you're mailing postcards into a farm area for listing leads.
MORE >
The Five Fifty-Five Program
MORE >
The 8 Elements of a High Converting Real Estate Landing Page
Why do real estate agents invest so much time and effort into online marketing? Simple. To grab the attention of new prospects and direct them to their website. The only problem is, most traffic that comes from social media and advertising tends to bounce when it lands on a real estate website. Why Do Most Real Estate Prospects Leave Your Website? When you create an advertisement, let's say on Google Ads, your goal is to make the prospects curious enough to click on your content. This can be done with a clever line of text or an intriguing picture. At the end of the day, a potential client will click on your ad because they believe it will bring them value. They have a need and you are offering some sort of solution. The Problem with Real Estate Home Pages If someone takes the time to click on your advertisement, why wouldn't they investigate your website once landing there? In most cases, the prospect likely experiences some level of disconnect. Let's say your advertisement was tailored towards confused first-time homebuyers. An ad like this might have a high conversion rate because the process of purchasing a home for the first time is daunting and confusing. First time home buyers are actively seeking out answers to their specific questions. The disconnect occurs when they land on your homepage or services page which doesn't provide the exact answers they were searching for. Most real estate agents set up their web pages to be fairly generic, proving a broad overview of all their services. While this might be a good place to start for your average client, when a prospect is looking for an exact solution, your homepage could have them looking elsewhere. How Real Estate Agents Funnel Traffic There are a few common ways that you can attract attention to your real estate website. Social Media Organic Search (SEO) External Linking Paid Advertising Agents use social media to build an online following. If you are looking to bring traffic from your Twitter feed to your site, you might share a timely insight followed by a call to action (CTA). This CTA would outline how you could help the prospect and link back to your site. Organic search brings users to your website after they have used a search engine to attempt to answer a question. If you have created content with SEO in mind, hopefully, Google directs the prospect your way. External linking directs traffic back to your site by mentioning your brand or services on an external source such as someone else's blog. And paid advertising is the process of creating marketing materials on platforms such as Facebook and Google that hopefully catches the attention of browsers and funnels them back to your site. Real Estate Landing Pages: A Specific Solution All four of these options have the ability to attract the attention of a potential prospect with a specific message. However, if you don't have a specific solution for the prospect to explore and interact with, you will likely lose their interest quickly. The solution: a landing page. What Is a Landing Page? A landing page is a single web page that is designed for a specific topic or purpose. Using our previous example, you could create a first-time home buyers landing page where all the corresponding traffic could be funneled. This way, when the visitor lands on your landing page, they will be interacting with the content that can directly answer their questions. All real estate landing pages should be created with one goal in mind: Conversion. All of the pictures and text found on your landing page are there to help lead the prospect to your call to action. The Fundamental Elements of a Real Estate Landing Page Ready to harness the power of landing pages? Here are the 8 qualities of a landing page that successfully converts online real estate leads… #1) Embrace Minimalism Have you ever landed on a webpage and instantly felt overwhelmed? Avoid giant walls of text above the fold on your web pages. A simple, clean, and minimalistic design will allow a prospect to easily see that the content pertains to their particular need. This style of landing page also leaves the prospect hungry for more information which will prompt them to begin scrolling down the page (towards your CTA). #2) Announce Your Offer/Value Proposition Right Away When a prospect lands on your page, they should be able to decipher your proposed offering within seconds. It should be extremely clear and exciting. Long lead-ins typically don't perform well on real estate landing pages. Additionally, ensure your main title and headers contain the keywords that relate to your landing page topic. #3) Utilize Endorsements and Trust Signals Every great landing page includes some sort of endorsement where a previous client explains the value that you brought them. This gives the prospect a glimpse into your abilities and also begins to create trust between the prospect and your brand. Real estate agents can also use "trust signals". These are images or logos that increase your credibility. Have you been nominated for the Top 40 Under 40 in your city? Perhaps you are accredited by the Better Business Bureau. Utilize the brand imaging from these recognitions to further build trust. #4) Match the Advertising Style When you are creating your landing page, use your advertisements as inspiration. The styles of your landing pages and your marketing materials should be very similar. Use the same type of language and phrases. You will also want to make sure that the color schemes are the same. Remember, a landing page is an extension of the ad that they first clicked on. #5) A/B Testing Your first landing page design may not be the most effective. The only way to find out is through some basic A/B testing. Create two or three landing pages and funnel similar traffic to all of them. After a set amount of time, perhaps a two week period, you can analyze the metrics and see which page converted at the highest rate. #7) Create a Sense of Urgency The best landing pages create a sense of urgency. Your ad copy should slowly build in momentum and push towards your end goal or CTA. Perhaps you are running a free course for first-time homebuyers in your city. Your landing page should touch upon the fact that there are limited spaces available and that the date is fast approaching. TIP: Countdown clocks can instantly convey a sense of urgency on any style of landing page. #8) Provide Alternative CTAs Always provide prospects with multiple opportunities to interact with you. Maybe the user isn't ready to contact you for home buying services today but they found your information very useful. This is where a secondary CTA can capture any of the leads that were not convinced by your main CTA. One of the most common and successful secondary CTAs is an email capture. If you have a monthly email or you have authored an ebook, provide an email sign-up at the very bottom of the page. Remember, if someone took the time to read through all of your copy and scroll to the bottom, they are very close to converting, you just have to give them the right outlet. Conclusion These 8 elements have the ability to increase your conversion rates 10x if implemented properly. Constructing the perfect landing page is not a simple task but it will be well worth your time. To view the original article, visit the Parkbench blog.
MORE >
Think Your Lead Generation Is Expensive and Ineffective? Watch This Short Video for 3 Lead Gen Tips from Industry Experts
MORE >
5 Ways to Lose a Lead Real Quick
Leads are the lifeblood of any business. Period. Whether you are communicating to a lead or client, both should be given the same amount of attention. If a prospect was recommended to you, found you online or heard about you by way of word of mouth, the clock has started for you to make them feel comfortable in helping them with this major transition in their life. You might think that mishandling a new lead is a short term problem, but if it's consistent, putting a band-aid on it will only make the same issues persist down the road – damaging your reputation and your business referrals.
MORE >
3 Ways to Leverage HOAs for Leads
MORE >
3 Tips to Attract Your Ideal Real Estate Clients
As an independent contractor, you have the freedom to make choices in every aspect of your real estate business. From the broker under which your license is hung to how you market and advertise your business and, yes, even the clients you work with. New agents can't imagine turning down or even firing a client. But as the years go by, they begin to understand that some clients are just not worth the time spent on them. From those with champagne tastes, shopping on a beer budget, to those who are just downright toxic, you have a choice to avoid or embrace each client that enters your sphere. How to choose the embraceable ones is what we'll show you with three basic tips.
MORE >
Increase Your Inbound Leads with Twitter and LinkedIn
MORE >
How to Snag Baby Boomer Real Estate Leads
Need listings? Our advice is to get very familiar with the older generations. According to the chart on page 96 of NAR's latest Home Buyer and Seller Generational Trends, 55 percent of all home sellers are members of the baby boomer (age 55 to 73) and silent generations (age 74 to 94). When it comes to buyers, Millennials make up 39 percent of the pool, but those 55+ generations loom large as well, making up 37 percent of homebuyers. As you know, Millennials are typically first-time homebuyers. The chances are quite good, however, that since 76 percent of boomers own homes, your older client will gift you with two transactions, both selling and buying. You'll need to earn their business, though. First, get to know them They may be older, but they're not "old." And they aren't "seniors" either. In fact, "they flat out reject the term 'senior citizen' with all of the implications that come with the phrase," according to John Brandon, contributing editor at Inc. magazine. If you want to market effectively to this generation, dump the stereotypes, warns Brent Green who wrote the book Marketing to Leading Edge Baby Boomers. "They will not tolerate … generational stereotypes and clichés," he warns. This brings us to the second misconception about baby boomer real estate consumers. They're not tech dolts, either Remember: the World Wide Web was created by baby boomers, so there's always been a certain curiosity about tech advances among the cohort. Today, nearly 90 percent of adults between the ages of 50 and 64 use the internet regularly while nearly three fourths of those age 65 and older do, according to Pew Research. Surprisingly, more than half of adults age 75-79 use the internet (there goes another stereotype!). They make up a large part of that 90 percent of homebuyers who shop for homes online before calling an agent. How to market to older Americans If you plan on concentrating your marketing efforts on the baby boomer generation, start with your website; ensure that it's boomer friendly. Remove anything that may be offensive or makes you appear out-of-touch. Remove the words "seniors" and, most especially, "elderly." Use "mature," "50+" or "baby boomer" instead. Avoid referring to them as "retirees," as boomers make up nearly 30 percent of the workforce. Use a slightly larger font to make your content easier to read so they'll stick around longer. Sprinkle your pages with testimonials – this type of social proof means a lot to this cohort. Then, work on beefing up your content to match what boomers are seeking: Community descriptions and resources Keep it hyper-local Educate – it's been awhile since they've been involved in a real estate transaction. Not all of your content should be about real estate. Use your hyper-local posts to highlight nearby businesses or amenities that serve their interests. Some of these include: Dining out Entertaining Gardening Golf Home improvement Online and video games Travel Walking, jogging, hiking Working out at the gym Don't neglect to share your content on social media. This generation is especially prevalent on Facebook and LinkedIn, according to Irfan Jafrey at Forbes.com. Additional marketing ideas Two themes regularly appear in real estate articles and studies of baby boomers: they will either age in place or sell their homes and rent. They may say they want to age in place, but reality is setting in: it's going to take a lot of time, effort and money to retrofit their current homes. Even if they have the time, effort and money, they simply no longer need as much space. It turns out, however, that aging in place doesn't necessarily mean aging in this place. Older adults are "redefining what it means to age in place, with one in four planning to move to a new home to accommodate changing needs that come with aging," according to recent research from Home Instead Senior Care. "A growing number of older adults no longer see aging in place as having to stay in the same home where they've lived for decades and perhaps even raised their family," according to the company's gerontologist, Lakelyn Hogan. One-story homes, less square footage and low-maintenance landscaping are about to become quite popular in the real estate world. Use your real estate postcards, newsletter articles and social media shares to help educate boomers on the benefits of buying another home instead of renovating their McMansions and of owning over renting. Overall, your older clients expect to be taken care of with excellent customer service. Provide it and you'll get the bonus – they love to refer their friends and family members to those who have served them well.
MORE >
10 More Ways to Increase Real Estate Leads Using Instagram
MORE >
Turn Your Listing Descriptions into Sales
Think back to 2006. You may remember hearing about the launch of a new social media platform, Twitter. You most likely didn't, because it had little fanfare. Posts to the social media platform were dubbed "tweets" and tweeters were limited to only 140 characters. Jack Dorsey, one of the platform's founder, claims they chose the word Twitter, because it was "perfect," defined as "a short burst of inconsequential information." Today, tweeters are allowed to use 280 characters to tweet out their inconsequential information, but the majority use only 33 characters, according to Sarah Perez, at TechCrunch.com. Remind you of anything?
MORE >
10 Reasons Why You Are Not Generating Real Estate Clients Online
MORE >
10 More Ways to Increase Real Estate Leads Using Facebook
People often feel like their company needs a Facebook page, rather than wanting to have a Facebook page, because many people do not know how to properly use Facebook to help their company. Not knowing the right way to use Facebook to help increase leads can cause people to dread having an account altogether. By following these ten steps to increasing real estate leads by using Facebook, you will be more excited than ever to set up a company account and get started.
MORE >
4 Ways You Can Reach New Leads Faster
MORE >
4 Real Estate Tips for Turning Listings into a Social Media Lead Magnet
The home search process is changing. So is real estate's ability to engage clients online. In the olden days, the average real estate customer journey was a nice, easy-to-understand shape. A funnel. A line. Not anymore. Today, it's a spiral inside a maze. And your marketing to today's home buyer and seller has more avenues than it ever has before. But that also means you also have greater opportunities to reach your audiences than ever before.
MORE >
Friday Freebie: Take a 5-Minute Survey on Listing Strategy, Get Rewards
MORE >
Tips and Tricks for Hosting the Perfect Real Estate Webinar
Webinars are a relatively easy way to reach and educate a wide audience. With no geographical barriers, webinars provide the perfect platform for you to reach attendees from around the world. To start with, here are just a few benefits of hosting a webinar, and the top reasons why webinars are leading the way:
MORE >
5 Strategies to Generate Seller Leads and Build Better Relationships
MORE >
Reducing Objections and Real Estate Buyers Remorse Before Showings
At times, working with real estate buyers can be frustrating. This is especially true if they consistently object to homes that meet their stated criteria, or worse, they back out of a purchase contract. You can over-react and try too hard to qualify them before showings, especially if you ask too many questions in online lead generation forms and they simply leave your site. Getting the best and most urgent buyers to the top of your list is important, so how do we do that without losing real estate buyer prospects?
MORE >
Open House Sign-in Sheet Sales Funnel for Real Estate Agents
MORE >
7 Secrets to Owning Your Area
As a Realtor, you have many responsibilities. One of the most important responsibilities is to find prospects and convert them to leads. In the most recent Secrets of Top Selling Agents webinar, Nick Baldwin and Tristan Ahumada shared seven ways for you to do just that. Baldwin, who holds 20 years of experience in the real estate world, has been an agent for 12 years and is the CEO of Superior Homes Group. Ahumada has been an agent for 15 years in the Los Angeles area. In this webinar, they shared how you can become the go-to agent in your neighborhood in just seven steps.
MORE >
To Find a Lead, Think Like a Lead
MORE >
7 Ways to Win More Listings Regardless of Market Conditions
A changing market, summer selling season, low inventory, high inventory, queasy economy, fluctuating interest rates... are all, without question, factors affecting your production potential. However, regardless of current conditions and circumstances beyond your control, the question remains: what can you do to find more sellers and get more listings? Here are seven ways you can rise above the rest and win in any market:
MORE >
Hosting Events to Build Your Real Estate Business
MORE >
Word of Mouth Marketing: How to Turn Happy Home Buyers into Lead Generators
People are likely to tell everyone they know about a bad experience with a business, and they're usually thrilled to pass on information about good experiences, too. And that's what word-of-mouth marketing is all about. The home buying and selling processes are ones in which you become intimately familiar with your clients, and vice versa. This is a prime opportunity to get these clients to spread the word about your services.
MORE >
How to Automate a Google Sheets Lead Capture Form
MORE >
Generating Leads on a Budget
Paid lead sources are an easy and efficient way to fuel your business' lead funnel. But if you're just starting out or haven't found your real estate rhythm yet, you may be on the hunt for some free lead generation strategies. Check out these five free lead generation strategies below:
MORE >
Tips for Turning Real Estate Client Referrals into Recurring Business
MORE >
Key Findings from Our Third Annual Referral Report
Agent-to-agent referrals are a key part of every serious real estate agent's business — especially as markets slow from peak activity and business slows for many. ReferralExchange recently released their third annual referral report, "Why Agent-to-Agent Referrals are Key in 2019," where they surveyed more than 1,200 agents about their referral business, use of social media and the qualities they value in referral partners. Below are key findings from the report.
MORE >
How to Market to Expireds the Right Way
MORE >
Elevate Your Content with High-Converting Guides
There's that pesky word again: "content." Now before your eyes glaze over with visions of "Top 5" articles and makeup tutorials, let me remind you that content is simply the valuable information on your website or social media platforms that you share with your prospects. You likely already have some content built up in your repertoire. Maybe you blog about areas in your geographic farm, share videos on Facebook, or perhaps you've created a downloadable checklist for first-time homebuyers. If so, you're ahead of the curve!
MORE >
Mission Focused: Behind the Scenes of a Top Team
MORE >
Real Agent Story: Online Branding Key to Winning New and Past Clients
How are real estate agents building their business online? To find out, we've been speaking with successful Realtors. Today, Delaware-based agent Debbie Phipps shares how she reaches buyers, sellers, and past clients through lead generation and strategic branding on realtor.com. Your branding on realtor.com—is this a tool to secure listings? I use realtor.com® Local Expert as an important element in my listing presentations. I log them onto realtor.com® and I show all of the exposure and how it drives everything to my DebbiePhipps.com site. I have a 15-inch laptop I bring to the presentation. I talk about realtor.com®. I tell everyone that it's the only site that's affiliated with the National Association of REALTORS®. I recognized early on that this was where I should focus my marketing dollars because the site would be there over the years. The other sites don't have the same correctness and accuracy and the amount of people looking at them. Other sites come and go. But realtor.com® will always be there. I tell my potential listing clients that this particular program I use gives them maximum exposure that is better than you could ever get with any other agent. Of course, it's a tool to make sellers understand the exposure you are giving them; but it's also a presentation tool. While presenting, I show them an example of a listing. I put in the appropriate Zip codes, so they see that my listing and my links to my website where they are featured are coming up 50 percent of the time as they scroll through three or four pages. If I get an appointment where I don't have the Zip code, I will still be able put it in nearby areas. Usually they're very impressed when they see how their home will appear on realtor.com®. Does this help you on the buying side? I use the featured property piece of the Local Expert for listings and the other piece of it as a way to help us close our leads. When the realtor.com® leads come through, they recognize me as someone that's a local expert. I have worked primarily in New Castle County, Cecil County, Chester County area most of my life. I've been in this business 30+ years. I want past clients to know how to find me. So past customers are reminded by your branding? You can't imagine how many calls I get because people remember me from our past association. When it comes to selling their house, they're still calling me. I keep my brand out there so that they can see I'm strong in business. Most people say they would use their agent again. But although they were happy with the agent they used last time, most don't even know what their name is now. If they can't remember their agent, how could this help draw them to you? Are they seeing your branding? As an example, I recently went to a $550,000 listing in our average $250K marketplace. They didn't know me at all, but they were impressed with my marketing. I am always marketing my brand through my website, social media and print ads. It is not easy to measure, but you eventually can see the effect. My marketing appears in quite a few places, but the realtor.com® Local Expert really grabs their attention. Many of my listing leads say, "Oh, we saw you on the internet," and when I drill down, they saw me on realtor.com®.    
MORE >
What to Look for When Buying Online Marketing and Lead Generation Tools
MORE >
Trends in Online Marketing and Lead Generation
Online marketing and lead generation is a constantly evolving science. In the early days of the internet, simply putting a property online with text was a big chore that required agents (or their development partners) to have HTML programming skills. The next big evolution happened around 1999 when the industry launched the first Internet Display program called IDX. This allowed agents and brokers to publish all of the listings from the multiple listing service on their websites and enable consumers to search. This was quickly followed by the emergence of national property advertising portals like Realtor.com, MSN, Yahoo! and others. IDX and listing portals delivered a great savings to the real estate industry, which was focused on newspaper and magazine advertising at the time. It was not uncommon for listing agents or brokerages to spend between as little as $300 or well over $1,500 in the marketing of a property. Online home search grew in popularity among homebuyers as access to internet connected computers grew. The next huge growth in this category came along with the consumer adoption of internet connected mobile phones and tablets. Today, more than 50 percent of all property searches happens on a mobile device. Nearly concurrent with the adoption of mobile, popular social media sites have became conduits for accessing real estate information including Facebook, LinkedIn, Twitter, and now Instagram and Snapchat. The options consumers have today for looking at property is almost absurd. There are millions of agent websites, hundreds of thousands of brokerage websites, and hundreds of property portals. The abundance of these options has created some interesting consolidation. It is estimated that the top 10 real estate portals in America are visited more than 500 million times a month. Given that there are only about 5.5 million transactions a year in America, it makes you wonder what all of those people are doing. Agents and brokerages are recognizing that digital marketing and advertising is changing from "spray and pray" to highly focused and localized marketing. To accomplish this, solutions have emerged that support real estate marketers with geotargeting to a particular house, neighborhood, polygon, or Zip Code. Within those geographies, real estate marketers can tune their marketing for attributes like age, renter vs. homeowner, or any number of filters that narrow the audience. Another major development is the connection between customer management solutions and online marketing. There is an appreciation that one goal of online marketing is to help build a database of potential customers. This famous sales strategy of collecting contacts and staying in touch was famously dramatized in The Wolf of Wall Street where Leonardo DiCaprio encourages his sales team to stay in touch with the customer until they buy or die. Some research has emerged that provides some good guidelines for real estate agents who hope to develop a digital marketing farm. A good target is to focus your efforts on a group of 2,000 to 2,500 households. With a steady focus of targeted digital marketing, agents should be able to develop a sales funnel that will yield about two trades a month. The important ingredient to developing this volume of units from this number of transactions is the frequency and quality of your marketing and lead conversion efforts. Always remember that digital marketing only works if you respond inside of five minutes to an inquiry—or ideally inside of one minute. Consumers expect you to be ready to serve them right away. Want to learn more about online marketing and lead generation? Download our latest Success Guide today!    
MORE >
If You Are Not Generating Massive Sales from Your Email List, Try This
MORE >
5 Tips for Winning More Listings with Your Property Data Tool
Looking for an edge to beat out the competition for listings? Look no further than your property data tool. From generating CMAs to helping you overcome seller objections, this tool can help you impress prospects and win more listings. But how? To find out, we turned to an expert. Nikki Morgan of CRS Data has spent years training agents on how to leverage public records. "The best thing agents can do is to come to the table with the information that your property data solution can arm you with," says Morgan. "Not just words, but the facts." Here are five ways agents can tap into their property data solution to impress sellers and win more business:
MORE >
How to Find a Fantastic Niche
MORE >
The Key to Real Estate Lead Generation: Custom Landing Pages
Are you searching for ways to boost both your website lead generation and the effectiveness of your online advertising? Custom landing pages, which users "land" on after clicking one of your ads, are one of the biggest keys to lead generation. Landing pages are designed with one goal in mind: to earn the contact information of people who click your advertisements. Of course, to get that contact info you'll often have to offer something in return. Learn how to put landing pages to work for your business with our guide to custom landing pages for your website.
MORE >
5 Lead Generation Mistakes to Avoid in Real Estate
MORE >
3 Steps to Attract Real Estate Clients You Love
Attracting clients will be one of your top concerns throughout your real estate career. Real estate agents who learn how to attract the right kind of client for them early on have the best opportunity to create a flourishing practice that meets their needs personally and professionally. Just about every real estate agent wants clients who: Respect their time and effort while engaging with the process. Provide them with the kind of compensation that they expect. Connect them with other clients who can build their business. Many real estate agents take years before they figure out the winning formula for attracting leads. Part of the reason is that it's easy to assume getting great clients for you is complicated. Luckily, you can set expectations and take concrete steps to help you meet them. Here's how to do it:
MORE >
Take Control of Your Lead Generation
MORE >
Ask Your Way to More Listings
I know, I know... it sounds too good to be true. The reality, however, is that this strategy is MUCH more effective than any other means of generating seller leads. I'll explain. Let's imagine a big ol' juicy subdivision that's positively packed with homes you'd like to sell. And let's also agree that you don't know a soul in the neighborhood and that you have zero dollars to invest in marketing. And just to make it even more obvious, let's imagine that they don't have mailboxes, phones, or email addresses. If this was your scenario, you'd recognize that door-knocking is your only option. (And keep reading if you'd rather die than go door-knocking. I'm going to show you how to use this strategy even if you're not willing to get paid for going on a walk and talking to people.) Let's consider how you might feel the day you decide to park your car in somebody's cul-de-sac and get your door-knocking on. Will you be nervous? What will you be expecting? Will people slam their doors in your face? Will people tell you there's NO SOLICITING in this neighborhood? Will they call the police? Will they tell you to GET OUT? They might. In fact, they're likely to if you have the wrong approach. That said, they might also really appreciate the opportunity to help you. They might happily give you a bunch of warm referrals. Who knows, they might even list their home, with YOU, right then! I know, #amazeballs So what's the right approach? It's simple. Instead of going into that neighborhood with the intention of taking what you need (listings), go with the intention of helping people. Put it firmly in the bedrock of your mindset. Tell yourself: I am doorknocking to help people. I am doorknocking to solve an important problem. I am doorknocking to make this neighborhood a better place. I am doorknocking to give back to this community. I am doorknocking to make a positive impact on the world. And the best part is that you will really be doing all these things when you have the right approach, which I'll give to you now. Instead of being ready to tell them about how great you are, be ready to ask for their help. You see, psychologically, we each have six fundamental human needs that MUST be met. The one we're appealing to with this approach is called 'contribution.' It feels good to help other people. Most of the people who answer their doors will be willing to help you, provided that you give them a compelling reason. Your need for income is not compelling. Your desire to buy a new car is not compelling. That vacation you want doesn't mean squat to them—but if they can see that you're willing to do something most peole find unpleasant in an effort to help other people, the table turns instantly. Consider this approach... It's a warm day and you're dressed in office clothes even though you're out pounding the pavement. Who knows, you might even be sweating? You lumber up to the first door, knock, and someone answers. They look at you quizzically, trying to decide if you're dangerous or maybe they know you from somewhere, and then you say "Hey... I'm really sorry to bother you, I don't normally do this but I really need some help. Can you help me?" Nine times out of ten they're going to say something like, "I don't know, what do you need help with?" And your response is going to be, "Well, here's the thing... I'm a real estate agent and I know there are people who insist on living in this neighborhood. I'd like to find a home for them. Do you know anyone that's thinking of selling?" Their answer is going to be yes or no. If yes, simply thank them. Then, introduce yourself, ask for their name, and then ask for the name and address of the people they think might be willing to sell. If they say no, simply thank them for their time. Then, introduce yourself and hand them your card. Tell them that you sure would appreciate a call if they think of anyone later. I know a brand new real estate agent in Tampa, Florida who used this technique to list 11 homes his first month in the business. There are some people reading this who haven't listed 11 homes in their entire career. What are you waiting for? Get out there and make it happen! To view the original article, visit the Happy Grasshopper blog.
MORE >
How Real Estate Agents Can Use Social Media to Generate Leads
MORE >
Busted! 7 Myths About Real Estate Leads We Can Finally Put to Rest
Forget what you've heard! We're taking a look at what is fact vs. fiction when it comes to online real estate leads. Growing a successful real estate business means creatively and strategically generating leads. In addition to referrals, many real estate professionals turn to "online leads" to generate more business. This could be in-house digital marketing (through Google and Facebook Ads), or paying for leads from a provider. Whatever your methods, you've probably heard plenty of "facts" about online lead generation and quality. And you might be frustrated with your results. But before you scrap your strategy all together, let's clear a few things up!
MORE >
5 Ways to Generate Higher Quality Real Estate Leads
MORE >
Landing Pages for Real Estate Seller Lead Generation
What marketing are you doing for seller lead generation? Many real estate professionals do direct mail and farm neighborhoods, and it's very effective. You may also do other print and online marketing, and every method has some success. The question is whether your website is generating seller leads for you, or if you know which real estate seller leads come from your website?
MORE >
Door Knocking: Opening the Door to Your Next FSBO Client
MORE >
4 Essential Landing Page Features to Improve and Convert Leads
Nothing drives away a potential customer like an unclear homepage that leaves them digging through various tabs and web pages to find what they need—and that's if they even take the time to browse past the landing page. Make sure your landing page has these key features to improve lead capturing.
MORE >
Did You Make Your Broker's Naughty or Nice List This Year?
MORE >
Kendrick Realty Clones Business Model to New Locations
At RE Technology, we love to bring you success stories from fellow real estate professionals. Kendrick Realty has a GREAT story about how they were able to significantly dial up the success on their lead gen efforts in 2018. Check it out! In early 2018, the founders of Kendrick Realty, Lucas Monroe and Dan Sundberg, started to expand their lead program with realtor.com. At year-end, we checked in on their progress to see what they learned while driving agent- and office-expansion through their realtor.com lead solution.
MORE >
Win Quality Leads by Building Awareness and an Online Presence
MORE >
Do Online Real Estate Leads Really Suck? Here's the Bottom Line
Online leads are a totally different ball game. You wouldn't play soccer with a baseball bat, right? Here's how to start working your leads the right way and finally see a return on your investment. Online leads are what you might call the "black sheep" when it comes to real estate lead generation. Some agents write them off as "trash" and don't even bother investing a dime. Some swear that it's a worthy investment that can generate 10-40+ percent of their business. So what's the bottom line?
MORE >
3 Reasons Real Estate Agents Should Keep Marketing Through Winter
MORE >
Get More Leads by Posting Content Followers Want to See
Creating content for your social channels can sometimes feel like a challenge. Between selecting the right image for your posts and thoroughly considering the text that goes with it, you are left wondering how to get your content maximum exposure and engagement. With this social media guide, selecting the optimal message type, number of characters, hashtags, and emojis for each social network is going to feel like a breeze.
MORE >
Find Your Next Listing with These Geographic Farming Tactics
MORE >
Last-minute Ad Blitz for Open House Nets 200+ Leads
Are open houses useful? That depends on what you mean by 'useful.' If you mean attracting the eventual buyer of a home, that's debatable. But if you mean, Are open houses useful for filling my sales funnel? then yes, absolutely. That's what Steve Ford, a Keller Williams agent, discovered when he was assigned to hold an open house for another agent's property at the last minute. With just 24 hours before the event, Ford had to think fast in order to generate interest—and ensure that anyone showed up at all. He turned to the Open House Toolkit from Listings-to-Leads, which lets agents quickly market their open house with Facebook ads, landing pages, single property websites, and more. Ford ran the ad below for the 24-hour period leading up to the open house to impressive results. So what can a Facebook ad do in just a day? Here are Ford's results: Over 230 leads captured from his Listings-to-Leads open house landing page (here's an example), which were then funneled into his CRM and assigned to a drip campaign. Six new pre-approved clients who responded by email and gave Ford their phone number Six more families who came to the open house after seeing the ad Ford ran the ad in four different locations: his Facebook business page, a Facebook community page for his area, Facebook Marketplace, and as a shared post on his personal Facebook profile. Here's a breakdown of how each performed: Facebook community page: drove 70 percent of leads from ad Facebook business profile: drove 20 percent of leads from ad Facebook Marketplace and Ford's personal profile: drove 10 percent of leads from ad Ford paid paid $50 to run the ad on the community page, $25 on his business profile, and nothing on Marketplace or his personal profile. That's $75 for more than 230 leads--or a very impressive (and budget-friendly) 33 cents per lead. Tip: Notice in the ad above how Ford doesn't mention the listing price? Instead, he holds back this information in order to encourage lead conversion. On his landing page, leads can get the price, property photos, and more in return for their contact information. Test this technique out for yourself to see if it earns you more conversions. So next time an open house is looming, don't panic. Just turn to Facebook for an efficient, affordable, and very effective way to capture new leads and drive traffic to your event. Brokers, arm your agents with the tools they need to win more commissions. Learn more about Listings-to-Leads today.    
MORE >
A Real Estate Lead Generation Strategy for Out-of-Area Buyers that Works
MORE >
Using Your Personal Sphere of Influence for Referrals
In real estate, referrals are the name of the game. Sometimes, however, determining the best way to market to your personal sphere can be challenging. Social media strategist and author Katie Lance and ReferralExchange recently discussed tips, tools and strategies for how to effectively leverage your personal sphere of influence to increase your referral business. Here are some key takeaways from the webinar.
MORE >
5 Common Mistakes Agents Make When Farming -- and How to Avoid Them
MORE >
How Reverse Prospecting Can Work for You
Your MLS is one of your most valuable marketing tools as a real estate agent because it allows prospects to use your real estate website to search listings based on their unique preferences and find the right match for their needs. In other words, MLS search helps the right client find the right home. But wouldn't it be nice if you could also help the right house find the right client?
MORE >
Farming and Facebook: Getting It Right
MORE >
Advanced Lead Generation: Hosting a Seminar
Hosting a real estate webinar or seminar is one of the best lead generation techniques, but it's one that most agents and brokers overlook. This is because of the time and planning that setting one up generally takes. However, the rewards of hosting a well-attended educational session can be immense since you know anyone attending has a strong enough interest in your topic to sit though your discussion. Here are some things to keep in mind if you're considering hosting an educational session. Seminar vs. Webinar The primary difference between a seminar and a webinar is whether it's held online (a webinar) or in person (a seminar). Because seminars take place in person, it can be easier to make a personal connection and gauge your audience's interest and engagement. Seminars also don't require much technological know-how, just your classic sales techniques with some free information added in. On the other hand, a webinar can have many people or just a few attend without affecting proceedings. You don't have to worry about finding or renting space, setting up chairs, or brewing coffee for anyone but yourself. You can also invite guest speakers to join your webinar and present their topic from anywhere in the world. You may miss out on some of the relationship building that happens when you're face to face with someone, however. Partners Real estate agents aren't the only ones who earn business from real estate transactions. Builders, mortgage companies, movers, and home security companies are just a few of the people and industries who also benefit. Ask someone from one (or several) of these industries to team up with you to host your educational session. They can help with expenses as well as supply valuable information about what a home buyer or seller should expect to switch on their utilities, qualify for a mortgage, etc. Before you approach a potential partner, think about what sort of things they may be able to share. You don't want your educational session to turn into a sales pitch. You and your partners should make usefulness the first priority; if you do that, the leads will follow. Attendance Promoting your educational session in the right place and with the right people is critical. You can't convert leads that never materialize. Leverage past clients to spread the word with shareable social media posts and emails. Your partners should have a list of people they can invite to the session, and HOAs can help spread the word about seminars targeted toward homeowners. Other options include buying radio ads or leaving flyers around town at places like apartment complexes. Create a landing page on your website with information about your session and a registration form. Once you collect someone's information, be sure to send them follow-up emails reminding them there's a week, day, and few hours until the session begins. Tip: Remember to collect your attendees' contact information. Without it, you have no way to follow up and convert your leads. Types of Educational Sessions: Before you start advertising anything, you need to figure out who your target audience is. To do that, determine what type of leads you want. Do you want to connect with buyers? Sellers? Are you trying to reach more people who want to do both? Or are you looking for people in search of a vacation home or thinking about buying an investment property? Do you want to host a seminar for FSBOs? Go for it! Find tips and sample outlines to target various types of leads below. First-Time Buyer First-time buyers need a lot of guidance. Be the one to offer it to them and there's a good chance they'll want to work with you. Just remember to let your session guests know they aren't obligated to work with you or your partners, but that you would be glad to help them find a home. Your first-time buyer seminar or webinar could look something like this: Sign-in/Welcome/Introduction Is buying a home right for you? Renting vs. buying Cost of homeownership How much can you afford? Are you ready to buy a home? (A mortgage partner could cover these topics) Different types of mortgage Qualifying for a mortgage What not to do before you close on your house The home buying process First-time home buyer programs What to look for in a home The importance of homeowners insurance (another great topic for a partner) FSBO In an ideal world, your FSBO session will convince attending homeowners to list their properties with you. However, you should build your session around helping them do it themselves. Be sure to give plenty of genuinely helpful advice and build your CTA around the idea that real estate is a tough business, so if they have any family or friends who don't want to go it alone, please send them your way. Figuring out how much your home is worth Repairs/upgrades with the best ROI Staging basics Listing photo tips Listing and marketing your home Showing tips/working with the buyer's agent How to determine if you have a legitimate offer Negotiating an offer/counter offer Closing on your home Liability issues (you could partner with an insurance agent for this) Investment Property People don't always look for the same things in an investment property that they do for a home they're planning to live in. Value and easy upkeep are typically higher on their list of must-have features than granite countertops or a certain number of square feet. Focus on helping attendees figure out how to spot a good buy, what they should expect from the transaction, and how to turn their investment into a profit. Why invest in real estate How buying an investment property is different than buying a home Down payment Property taxes Interest/insurance How to finance your investment Single family vs. multi-family vs. townhouse/duplex How to identify a profitable investment Value Location Condition Rental history What to do with your investment: flipping vs. renting Tip: Be sure to make a slideshow presentation for your attendees to follow along with. Check out our article on creating a custom theme in Google Slides here. Turning Your Attendees into Clients After spending a couple of hours in their company, whether online or in person, you should have had a chance to build rapport and a foundation of trust with your attendees. Now it's time to start converting. Some people will be ready to work with you right away. Have a copy of your calendar with you so you can schedule a meeting or listing appointment for those leads as soon as possible. Other attendees may still have steps to take before they're ready to commit to a specific agent. Try taking polls throughout your session to determine what each attendee's transaction timeline looks like. In a webinar format, have them type in their answers and keep a written record to refer back to. In a seminar, you may just have to remember or set aside a few minutes to go through it with each person and help them figure it out. Once you know when they'll be transacting, you can set up an appropriate follow-up plan (this can be anything: phone calls, text messages, social media outreach, emails, direct mail). Keep in touch with each of your attendees, even the ones who may be farther from a transaction than they (or you) may have hoped. You can also consider making branded parting gifts for your attendees. If you make it something they'll actually keep around, they'll have your contact info easily available for when they are ready to transact. There you go! You're ready to start planning your first educational session to generate leads. To view the original article, visit the Homes.com blog.
MORE >
5 Social Media Tips to Launch Your Real Estate Brand and Win Clients
MORE >
Filling Your Pipeline: Origination vs. Order Taking
Many sales agents have a love/hate relationship with their database. Often it is because they have never mastered the art of origination. They are still managing their pipeline like they are taking short cook orders at a diner, just processing the customers that are in front of them. Even experienced pros can struggle with walking the fine line between generating business and managing the existing business that they have. Where can one find a healthy balance? The proof is in learning how to originate a steady stream of customers to network with. Defining Origination Origination at its core is creating new relationships for your business. It can come in two forms: building new relationships with people that already have a connection with you but have never used your services, or creating entirely new relationships. People Who Know You But Have Never Used Your Services If there are individuals in your Sphere of Influence (SOI) that you have not worked with yet, there are three things to consider. Are you sure they know you are licensed and where you work? If they are working with a different agent, do you know why? Have you offered them anything of value? You would be surprised how many family members, friends, and former coworkers are confused about how licensing, commission, and referrals work. They might think you only work with buyers, sellers, or in a specific area. They may also think you are too busy to help them, based on what your narrative is in your marketing. If you want your SOI to take you seriously, you need to show them that you are an educated agent with the skill set to help them. People Who Have No Idea Who You Are Take a moment and think about how busy your daily life is. How many emails, texts, phone calls, letters, flyers, memos, and commercials do you think you absorb during your day? In September of 2017, The Business Journal reported that the average American could be subjected to up to 4,000 advertisements a day. Let that sink in. Remember that one postcard you sent out a few months ago and never received any leads from? The postcard did not fail, but the way you interacted with the prospect did. If your marketing systems have failed in the past, you need to consider three things: How are you conversion/follow-up skills? Does your audience know that you are trying to reach them? When they are contacting you, are they contacting you from a specific call to action? Advertising is becoming more challenging every day. Consumers do not wish to be bothered with countless flyers and advertisements. Time is a priceless commodity. If they identify your message as something that WASTES their time, instead of saving it, your message will fail. We live in an instant gratification culture. People want their goods quickly, effortlessly, and to be able to review and hold the seller/service provider accountable for their personal experience. Can you offer a smooth and efficient transaction? The Two Biggest Mistakes Agents Make with Origination Assumption and vanity. Do you assume that everyone knows how great or professional you are? Is your message one of vanity? And the worst combination of these two mistakes: Do you believe because someone hired you once, that they will hire you again? Keep these errors top of mind when you are building any part of your business plan that deals with customer interaction. Wrapping Up If you have decided to make a full-time career in real estate, origination tasks will need to be part of your schedule every day. Your pipeline (stream of business) will not remain full if origination is not a primary focus. Origination is an art form. You will need to study, practice, fail and then start the cycle over again to figure out what works. Keep working, keep evolving, stop being a short order cook, and become a master at building relationships for the long term. To view the original article, visit the Realtor.com Hub.
MORE >
Effective Real Estate Website Calls-to-Action for Lead Generation
MORE >
8 Unique and Simple Ways to Get Real Estate Leads
If you can generate real estate leads without expending a lot of effort or money, your business can only benefit. Traditional methods of lead generation may be simple as well, but they may not be very effective, and they surely aren't very much fun. What follows is a list of simple, creative, outside-the-box methods for lead generation. Not only are they simple, but they cost little to no money, and you might even have some fun with them.
MORE >
3 Creative Ways to Generate Listings
MORE >
How to Use Social Media to Connect with Your Real Estate Leads
Nine in 10 home buyers rely on the internet as one of their primary research resources. To meet these searchers and make sure they work with you and not another agent, you should connect with them on the platforms they use to seek answers and discuss information about home buying and selling online—social media.
MORE >
10 Tips for Networking Your Way to More Referrals
MORE >
Neighborhood Profile Pages for More Real Estate Buyer Leads
What can you do to get more real estate buyer leads? Listings are wonderful, but the more business the better, so buyer leads are important as well. Take a trip through your website to see if you're providing the assets that buyers, and particularly first-time buyers, want. With younger buyers re-entering the homebuying market due to better job prospects in a growing economy, providing them the information they want when they want it will lead to more buyer leads.
MORE >
5 Things to Consider When Choosing a Geographic Farm
MORE >
Win More Business from Your Sphere: 3 Ways to Tweak Your Marketing
The ads and flyers you run to your geographic farm often act as an introduction to you, your brand and your business niche. It's acceptable (and expected) that your Just Listed flyers explain who you are and what you do. But when it comes to marketing to your sphere — the people who know you best — it's important that you work to reinforce your value proposition, not introduce it. Because while a refrigerator magnet with your face and email on it may be a suitable giveaway for 500 people in your farm, it's a weird gift to offer the cousin who bunked with you every summer at Camp Lakota. Your goal, then, is to make Cousin Jim feel more special than anyone in your CRM. Here are three ways you can tweak your marketing to better appeal to your sphere contacts.
MORE >
How to Leverage Public Records for Business Intelligence
MORE >
Combating FSBO: 3 Reasons Why Agents Rule
You know why you matter to the seller, here's how to help them know it too Every person who decides to sell their home without a listing agent does so for the same reason: to save money. However, what those eager sellers tend to not realize is that the soft costs of handling a real estate deal far outweigh what they'll spend on a commission. While real estate practitioners are aware of everything that goes into a home sale, it's not always easy to convince a consumer that the FSBO model is much more involved than posting a yard sign and sharing their listing on Facebook. As advocates for agents, we hope the following suggestions might help you drive home the importance of using a listing agent instead of trying to navigate this complicated market without a rudder.
MORE >
Offer an Absorption Rate Report for Leads and Expert Status
MORE >
How to Win Business from Leads You Never Wanted
Before dividing leads into categories like first-time buyer or empty-nest seller, many real estate agents separate their leads into "real" and "fake." How you make the distinction can be the difference between getting by and getting paid. If you're just getting by, it could be because you're writing off too many leads. For many agents, a "real" lead has to have real contact information, meet a certain price point (anything under $100,000 is often considered fake), and not be a renter.
MORE >
How to Leverage Content Marketing for Lead Generation
MORE >
The Real Estate Lead Generation Form that Works
When we're talking about website real estate lead generations forms, look at the strategy like a journalist using the 5 Ws rule. Who, what, when, where and why are the 5 Ws. What's so crucial about a simple lead generation form? It's just a form asking for contact information. Let's analyze the question using the 5 Ws, starting with the last one first. WHY are We Using Lead Generation Forms?
MORE >
Low Inventory? Who Cares? Get Listings TODAY.
MORE >
Use an Online Real Estate Survey on Your Website for Feedback and Leads
Is there something more a real estate website can do to generate leads that everyone isn't already doing? Online surveys on real estate websites are not easy to find, so they meet the unique requirement, but can they actually generate leads? Online surveys not only can generate leads, they can also provide valuable information about your website and how visitors use it. If you put the lead generation second to asking questions, your site can be a better destination and resource for your visitors--and that generates leads.
MORE >
5 Steps to Create a Referral Business You Love
MORE >
5 Proven Ways to Generate Sales Leads
Sales leads are the lifeblood of real estate. In order to scale your business, bolster your database with fresh contacts and unique opportunities, there has to be a pipeline of new leads flowing in. However, sometimes leads can dry up for a number of reasons. Perhaps you got busy with other aspects of your business and neglected your lead generation, or the same framework that was working for you has since grown stale. No matter what caused the well to run dry, there are always new methods to try when it comes to lead generation. Here are five effective ways to generate sales leads – and reopen the reservoir.
MORE >
For Massive Real Estate Leads, Think Like Every Page Is a Landing Page
MORE >
Want to Sell More Homes? Walk a Mile in Your Seller's Shoes
Time and time again, we see agents frustrated with the results they are getting from their marketing efforts. They studied the turnover, looked at the average sale price of homes, and found an area where there isn't a dominant real estate agent doing all the sales. Yet, they still aren't getting listings. Did they pick a bad area to focus their marketing efforts? No. Of course they didn't. They are just not touching homeowners with information that is relevant to them, and consistent with their current life circumstances.
MORE >
The Lead Generating Power of the Monthly Market Report
MORE >
6 Simple Strategies to Heat Up Summer Prospecting
With longer days and warmer weather come more opportunities to connect with neighbors, friends, past clients and those percolating prospects you've been marketing to. You have their contact information in your CRM -- now let's rein them in and get personal. Here are six ways to engage potential sellers in your sphere and your farm this summer.
MORE >
3 Ways to Get that Phone to Ring
MORE >
Tinder for Real Estate? How digital matchmaking could change the game for agents
We get it. You've heard a lot about predictive analytics, but every time you try to learn more about it, you're hit with even more terms you'll have to google: Back-testing, machine learning, algorithmic modeling. The truth is, you already know about all of these terms and how they work. You just don't know how they work for real estate agents like you. To better understand predictive analytics for real estate, let's dive into another massive modern trend that once seemed impossible: the rise of long-term partnerships as a result of online dating. Here are three ways predictive analytics for real estate overlaps with today's dating apps — from the data matching to the natural chemistry needed to build a professional or personal relationship.
MORE >