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Warm Up Cold Real Estate Leads with SMS Texting
The real estate industry is changing, and so are the needs of clients. These days, people want speed and convenience. Providing rapid, responsive service is crucial for top-notch customer service. One of the best tools for growing rapport is something you probably use daily but might not have applied to your business just yet. It's SMS texting.
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Real Estate Agents Deserve Better Tools
Multiple Dates Thousands of agents are incorporating Cloud Agent Suite tools into their everyday workflow. Agents love the modern design that helps them look awesome in front of their clients. With the Cloud Agent Suite, agents are writing more offers with Cloud CMA, sending the fastest listing alerts with Cloud Streams, working smarter with Cloud MLX, and generating their own leads with Cloud Attract. Cloud Agent Suite tools are helping agents stand out from the competition and stay top-of-mind with their clients. Join our live webinar and we'll cover topics such as: Creating your first landing page with Cloud Attract How Cloud MLX centralizes your workflow How to set your client up with the fastest listing alerts Creating your first Cloud CMA report How to brand your Cloud CMA reports How you can automate your lead follow up process Register now!
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Converting FSBOs to Clients: 4 Tips
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It's Not About Luck: 6 Ways to Maximize Leads and Entice Buyers
"Luck is when preparation meets opportunity." The above quote, credited to Roman philosopher Seneca the Younger, posits that the most successful among us are responsible for making their own luck, not biding their time waiting upon some indeterminate stroke of good fortune or unexpected twist of fate. When it comes to success in real estate, we tend to agree. High-performing agents are no more lucky than their peers. Rather, in knowing the right tools and data to put to use, they prospect more effectively, get more eyeballs on their listings, entice buyers, and maximize leads. In other words, they're preparing. Then getting "lucky." So, it stands to reason: If you know what avenues to take, what tricks can put you ahead of your competitors, and what tech can help you work more efficiently, you can tap into the same knowledge and tactics that high-performing agents use—no luck required.
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How to Build an Income-Producing Referral Business
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The 5 Best Real Estate Cold Calling Tips
If you're like most real estate agents, cold calling is one of your most dreaded tasks in any given day. It can be intimidating and uncomfortable, but with the right tools and guidelines you have the capability to turn this once-daunting job into a pleasant one that reaps great results.
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Get More Listings: Pursue Absentee Owners
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The Time Is Now to Supercharge Your Database
The perfect stay-at-home marketing activity Imagine what the future would look like if you could stop cold calling, door knocking or chasing after FSBOs indefinitely--or at least cut way down on those activities? Ditching the more distasteful aspects of your real estate lead generation routine may be possible if you vow, right now, to get serious about your CRM database. Warm calls are so much more pleasant and knocking on doors where people are happy to see you beats the alternative. Make building better relationships with people you already know the center of your current stay-at-home activities. How's your sphere of influence? Agents who have been in the business for more than a minute tell horror stories about friends and even family members who "forgot" that they were in real estate and listed their homes with another agent. In fact, NAR statistics say, "The typical real estate agent earned 13 percent of their business from repeat clients and 17 percent from referrals from past clients and customers." Look at those numbers – they're pathetic, aren't they? Especially when NAR surveys say that nearly 90 percent of real estate consumers say they would use their agent again in the future. Past clients know you and, hopefully, they like and trust you. Shouldn't agents be getting more than 17 percent of their business from referrals from them? We get it. Agents have a ton of irons in the fire during the typical work week and keeping in contact with their SOI typically ends up as a low priority. What would happen, though, if you moved it up on the list? Made those warm contacts (instead of contacting strangers) a priority? You'll end up top-of-mind with your sphere when someone mentions buying or selling a home. Step 1 to get your real estate business on the referral track Organize your database. Yeah, it doesn't sound like a whole lot of fun, but it's necessary to keep you on track. And there is no better time to do this than right now, while you're at home. If you already have an organizational method, you're one step ahead. If not, let's create a simple one. Start by grouping your contacts. There are many ways to group them, so choose labels that make sense to you. Some suggestions include: Hot leads (people you don't know yet) Cold leads (again, people you don't know) Sphere (or "family," "friends" "ladies I play tennis with" "past clients") Vendors Feel free to create subgroups, if it will help you to stay organized. Some of these may include: Immediate family members Extended family Closest friends Acquaintances Neighbors People you met through your kids Thanks to the folks at TopProTraining.com for some of those ideas. Check out their list for more. Kim Hughes at KimHughes.com suggests that the next step in setting up your database to help you succeed should be to go through all of the leads, checking the information you have on them and adding anything that comes to mind. At a minimum, Hughes says you should have the contact's full name and the name of immediate family members. Naturally, you won't have family member info for some contacts, such as leads. Then, take some time to pick up the phone and start calling people. Start with folks you know, like past clients, relatives, and friends. Let them know they're in your thoughts and you're checking in to see if you can help them with anything. While on the phone, tell them you're updating your database and want to ensure you have their correct contact information: Verify that their addresses, both snail and email, are current. Best phone number to contact them. Birthdate is an important one (folks LOVE getting birthday greetings). The birthdate might be a tough one to ask, but tell them you like to reach out to people on their birthdays. You don't need a year, so that may make the question "Hey, when is your birthday?" a bit easier to ask. Get ideas for these conversations at TheRealEstateTrainer.com. Listen carefully to their end of the conversation for any tidbits you can add to their spot in your database. Then schedule a follow-up call, or a reminder to send a card, depending on what they've told you. This is a project that, although it needs to get done sooner rather than later, can be done in chunks. Hughes brilliantly recommends starting the organization process with your past clients. But do schedule those time chunks and vow to stick by the schedule. Before you know it, you'll have an organized, clean database, making your real estate lead generation a much more enjoyable and rewarding process. Do you have current listings to promote? Create "virtual" open house postcards for your current listings using the Just Listed Series and promote them through social media, on your website, and through mailings. To view the original article, visit the ProspectsPLUS! blog.
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3x Your Lead Generation ROI with These 5 Tips
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Learn How to Win New Listings During COVID-19 by Delivering a List of Qualified Buyers
According to a 2018 Zillow survey and NAR's Homebuyers and Sellers survey, owners want two things from a listing agent: Skills at pricing the home right and the ability to find qualified buyers. Charles Williams, CEO of Buyside, showed us a simple path to significantly increase your chances of winning a new listing by following these simple steps and best ways to "list to last." Here are three key takeaways about how to win more listings by sharing a list of qualified buyers: 1. Capture seller leads Attract sellers to your website by inviting them to ask you for a valuation of their home. You can use third party Automated Valuation Models as a way to attract them and then follow up with a customized analysis to show off your keep knowledge of your local market. 2. Nurture your past clients/homeowners The best way to ensure long-term success in real estate is to create clients for life. If you stay in touch with them, sharing homeownership information, and especially provide them with monthly updates on the current value of your home, you will stay top of mind with information that is relevant and meaningful. 3. Dominate listing presentations by delivering pre-qualified buyers One of the best ways to walk away with every listing presentation is to demonstrate that you have a specific list of pre-qualified buyers interested in buying a home that matches your prospects' property characteristics. You can use reverse prospecting in the MLS system to do this, or you can use systems like Buyside. More Resources: Success Stories from Buyside Don't Miss These Upcoming Coffee Chats! Tuesday, May 19 The Importance of Cash Flow and the 7 Myths of Commission Advance with Sean Whaling from eCommission Wednesday, May 20 Virtual is the New Reality for Real Estate with Patty McNease of Homes.com If you would like us to sign you up for all upcoming coffee chats, email [email protected] and he will get you signed up. If you would like to get notifications every time a Coffee Chat recording is published, subscribe to our YouTube channel, RETechnologyInc. Then hit the bell next to the Subscribe button and receive notifications every time we publish new educational videos. Get Recordings of All Coffee Chats If you would like to binge watch all of the Coffee Chat recordings, click here. If you would like a FREE 3-month trial of RE Technology, go to retechnology.com, click Create Account and then use one of these coupon codes: COVID-19A COVID-19B COVID-19M
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10 Things to Do When you Receive a Referral
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The Time Is Now to Build Up Your Prospecting Muscles!
We had a great Coffee Chat on Friday with Jamie Quenzer and Eddie Rodriguez of CINC. They had some very practical advice for every agent trying to take full advantage of the downtime they are experiencing during COVID-19. They had three main takeaways: 1. Use more video − Video viewing us up 71% over last year, according to Hubspot. Time to get over your fears and insecurities and use the camera on your phone to tell your own personal brand story, shoot live open house tours, film personal notes to your prospects and clients, and provide video marketing updates. If you want to know more about how to use video to build strong customer relationships, check out the Coffee Chat we did with Bomb Bomb a few weeks ago HERE. 2. Time to build up your prospecting "muscles" – Every great salesperson has one thing in common. They prospect, secure new clients, manage sales and close EVERY day. This is a great time to learn how to give yourself specific time slots during the day for each of those activities. Right now, those slots have to be considerate of the rest of the family too, but once you have built this discipline your income will definitely grow. 3. Practice, Practice, Practice – CINC offers FREE scripts and other educational materials in their blog you can use to practice scripts to reach out to clients now and in the future. Adopting a client servant mentality will help you win now and forever. Check out the full 30-minute conversation here: Don't Miss These Upcoming Coffee Chats! Monday, May 4 No Need for Earnest Money Collection to Slow You Down from a Complete Virtual Closing! Learn How! with Lynn Leegard, CEO, TrustFunds Tuesday, May 5 Why Intentional Marketing Matters More Than Ever with Molly McKinley, CEO of Intentionalities and VP of Brand Strategy for Rate My Agent Wednesday, May 6 What's STILL Making Marketing Work for Agents with Jim Studebaker and Todd Robertson from ProspectsPLUS! Thursday, May 7 Become the GO TO Agent in Your Neighborhood: Learn about a simple, effective, affordable and automated way to be the most consistent and effective virtual marketer you can be! with Albert Clark of Homeactions Friday, May 8 Your MLS System: The Ultimate Prospecting and Lead Generation Machine with Brian Tepfer, Executive VP and CTO, Rapattoni If you would like us to sign you up for all upcoming coffee chats, email [email protected] and he will get you signed up. If you would like to get notifications every time a Coffee Chat recording is published, subscribe to our YouTube channel, RETechnologyInc. Then hit the bell next to the Subscribe button and receive notifications every time we publish new educational videos. Get Recordings of All Coffee Chats If you would like to binge watch all of the Coffee Chat recordings, click here. If you would like a FREE 3-month trial of RE Technology, go to retechnology.com, click Create Account and then use one of these coupon codes: COVID-19A COVID-19B COVID-19M
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How to Set Up Facebook Instant Replies to Convert Real Estate Leads
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The 5 Best Real Estate Cold Calling Tips
Let's be honest, cold calling is probably not your favorite thing to do, and no one can blame you. Constantly being rejected quickly becomes exhausting, and discouraging. After a while you may start to think that it would be better to just give up on the method. Many experienced real estate agents consider cold calling an essential part of lead generation, though, and for good reason. Cold calling has repeatedly proven to be a successful method of procuring business, even it takes 200 calls before someone bites. Using quality cold calling scripts, and real estate cold calling tips, helps you to stay on message. It also helps you achieve the goal of scheduling an in-person meeting, and effectively converting a lead into a client.
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How to Write a Strong Call-to-Action and Convert More Real Estate Leads
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So You Want to Generate Leads...
Over the past few weeks, we've written about the various marketing strategies and tools you can use to promote your real estate business. We've discussed turning millennial consumers into repeat customers. We've shared under the radar tactics for driving foot traffic to your open houses. We've even chronicled the best practices for boosting your online presence and reputation. But, we get it... ...nothing is as important as those leads.
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Friday Freebie: 6 Downloadable Reports for Connecting with Prospects
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Real Estate Prospecting: What You Need to Know
The topic of real estate prospecting is one that many agents love to hate. While a lot of real estate professionals achieve moderate success in the early years of their career, it's common to hit a wall when your well of leads starts to dry up. It's clear that more leads need to be generated so that you can close more sales, but the prospecting process can be a daunting one for many agents. There are a lot of strategies out there, but most of them are a marathon – not a sprint. It often takes some time before you begin to see the fruits of your real estate prospecting labor.
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3 Steps to Attract Millennial Homebuyers on Instagram
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10 Thank You Notes That Will Generate Business
Amid non-stop e-mails and social media bombarding everyone each day, there is a powerful answer to help you stand out above the noise. How can you make an impact that is both remembered and generates additional business for you? It is the power of the handwritten "Thank You" card. Yes, Thank You via e-mail is so much easier. Yet, it is not the same. By setting up a system to send out handwritten Thank You cards, you will see a positive difference in your real estate business. The handwritten Thank You card is not something new and has been a tool for the success of many of the top agents in the country involved in real estate for decades.
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New Social Advertising Tool Lets Realtor Expand Her Reach from Coast to Coast
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Drive More Foot Traffic to Your Open House
Picture this: You're hosting an open house at a home that's a little out of the way--the sellers live in a cul-de-sac that takes a few confusing turns to get to. Yes, you've done your traditional open house marketing and you've put up road signs on every curb nearby, but still, you're worried people aren't going to find it or simply won't bother navigating a tangle of unfamiliar roads. And in large part, your concerns are well-founded. While you may get some fresh faces in the door, a house's secluded location can often prove a deterrent for prospective attendees.
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Find Seller Leads with Homesnap Pro's Likelihood to List Scores
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10 Actionable Ideas to Generate Real Estate Leads Online
The internet has forever changed the way real estate agents get leads for their business, and you're definitely behind the curve if you haven't optimized your website for lead generation. How do you generate real estate leads online? In this guide, you'll learn various methods for obtaining quality leads online and the secret to converting your website into a real estate marketing machine. Let's get started.
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9 Underutilized Websites that Can Help You Generate Real Estate Leads
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2 Secrets to More Lead Conversions, Straight from a Top Team's Playbook
Lauren Bowen leads one of the most productive real estate teams at Robert Slack. She's increased conversion rates and productivity while the company nearly doubled in size. The secret to her team's success? They stalk their real estate leads... or, more accurately, they let their lead generation solution do it for them. Targeting the Most Likely Buyers Anyone who has spent any time on the internet has been "stalked" by an online ad. You visit a site once, and for days or weeks after, an ad from that site follows you around the web. This is called "ad retargeting," and marketers love this advertising strategy because it is so effective. The Lauren Bowen Team employs this strategy to great success via realtor.com's Local Expert program. Local Expert users can create three types of ads: For Sale ads, Just Sold ads, and Branding ads. Those ads are then displayed to buyers in your chosen area on realtor.com. Once they leave the site, those same ads are displayed in their Facebook feed. "This not only helps bring a buyer to the house, it also shows the seller that we are putting it in front of numerous buyers for them," Lauren says. Tip: Because Local Expert offers detailed campaign analytics, you can impress your sellers by telling them exactly how many people have seen their home's ad. Dialing Up Lead Volume for a Higher Conversion Ratio Lauren's team may have stumbled on another secret to improved conversion rates when, thanks to the success of their realtor.com program, they decided to increase their volume of leads. This lead to a curious phenomenon. The team's number of lead conversions not only increased—as expected with more overall leads coming in—but their conversion ratio increased as well. That means the team is converting a higher percentage of leads than they were at their previous lead volume. "We've almost doubled our conversion ratio with the same leads," says Lauren. See Lauren THIS THURSDAY at Inman Connect NY Want to hear more real estate lead wisdom from Lauren? On Thursday, she'll be sharing her expertise during a panel discussion on the Team Track at Inman Connect New York. Check out her panel, Lead Distribution: Who Gets What?, on January 30!
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How to Actually Generate Good Quality Leads on Facebook
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How to Fit Prospecting and Farming into Your Marketing Budget
No leads, no business, right? True as that might be, it's hard to put numbers to the value in seeking leads. How much of your time should you dedicate to prospecting marketing each week? And how much of your overall real estate budget? This is our quick guide to making those decisions.
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Winning More Listings through Teamwork and Technology
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[Best of 2019] Friday Freebie: Downloadable Report for Home Buyers and Sellers
We're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published in September and is #7 in our countdown. See #8 here. If you've heard us say it once, you've heard us say it a thousand times: quality content is one of the most effective ways to reach buyer and seller leads. But rather than putting you through the rigmarole of creating your own content, today we're going to introduce you to a top-notch source of professionally created real estate reports. And, bonus, RE Technology readers get to download the report of their choice for free. Read on to find out how to claim your free report today. Free lead generating report, courtesy of ProspectsPLUS! Before we get started, here's a friendly reminder that today's offer is the fourth in a series of Friday Freebies that we're producing with ProspectsPLUS! Check out these links to claim more free real estate content, like a property flyer, 100 postcards, and a gift certificate for creating a new account. Today's offer is a free real estate report professionally designed to generate buyer and seller leads. How? By providing information that is valuable to real estate consumers. Choose your favorite from 60 reports like: 5 Powerful Ways to Build Equity in Your Home Common Mortgage Missteps Home Staging Checklist Six Tips for Selling in a Shifting Market What Every FSBO Should Know And more! Each report is customizable and prominently features your name, contact information, and even your headshot and logo. Your report is delivered digitally as a PDF that you can download and share online, print yourself, or at a local print shop. ProspectsPLUS! offers reports for a wide variety of real estate leads: current homeowners, cash buyers, FSBOs, and more. Ready to start warming up new real estate leads in your market? Claim your FREE report here (use promo code FREEREPORT at checkout)!
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What Do You Really Know about Apartments.com?
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Your Complete Real Estate Prospecting Guide
Figuring out how to get new clients can be daunting for many real estate agents, even those with years of experience under their belt. As the industry, local markets, and technology all change, the best practices for how to prospect are ever-evolving as well. Here's everything you need to know about prospecting for buyer and seller leads, so you can keep growing your business. This is ideal for the slower months, so you can "farm" for prospects and then have a wealth of clients in preparation for the busy season.
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Success Story: San Diego Team Triples Their Transactions with Software Switch
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How to Ask Your Clients for a Referral
The best time to ask for a referral from your clients is when you're working with them on a transaction. Your current clients are the best advocates for your business. Think about it — they're excited about closing on their home purchase or sale and are talking about it with family, friends, neighbors, co-workers and acquaintances. Additionally, everyone is asking your clients about their experience — how it's going, when do they get to move in, etc. Since you're also in frequent contact with your clients on the phone or via text or email, you have many opportunities to ask for referrals. However, many agents are nervous about asking for a referral because they don't want to seem pushy. They assume that their clients will automatically refer them so they don't ask. Don't assume your clients know to refer you; like everyone at one point or another, they need a reminder. We developed the Referral Dialogue to make it easier for agents to ask for a referral. It makes the asking part feel more natural so you don't feel like you're being pushy. The beauty of the Referral Dialogue is it explains how you're different from your competition, the concept of working by referral and why their referrals help drive your business. First, you'll educate your client about how the traditional real estate business works: "Most people spend the majority of their time and resources prospecting for new business—things like cold calling, door knocking, advertising, etc." Then, you'll explain how you work: "I don't do any of that. I devote myself to serving the needs of my clients before, during and after each transaction. All I ask is that while I'm working for you, I would like you to refer me to people of comparable quality to yourself, who are thinking of the type of service I provide, and who would appreciate this same level of attention." Finally, you'll explain how working by referral benefits them as clients: "You see, as long as you and my other clients keep referring me, I don't have to go out prospecting like everyone else and I can do an even better job working for you. Does that make sense?" Practice this dialogue often so you can refer to it whenever you speak to your clients, especially early on in your relationship with them. It also helps to gently remind them to refer you at the end of your communications with them, whether it's written at the end of an email or at the bottom of the cover letter that you send with your flyer. You might even say it before you hang up the phone. Use this dialogue to remind your clients to refer you: "Oh, by the way… if you know of someone who would appreciate the level of service I provide, please call me with their name and contact information. I'll be happy to follow up and take great care of them." Another great way to generate referrals is by mailing monthly items of value to your clients — these can be anything that teaches them something new or provides them with useful information to apply right away. By doing this, keep your service top-of-the-line, making clients even more excited to refer you to others. Referral Maker PRO is a monthly marketing kit that can take care of the entire process for you. Each month, members receive Items of Value, eReports, notecards and many more helpful materials. Give it a try and download your free marketing materials today to get started!
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Seasonal Tactics to Keep Your Momentum Going this Fall
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13 Last-Minute Halloween Events that Will Grow Your Business
Halloween is right around the corner. It's a perfect way to bring fun, sweets and treats to your community and build your business. Many real estate agents wait until the big holidays. Why not begin now? Want to get known in the community or a neighborhood? This is a great time go begin. Here are 13 spooktacular ideas that are fun and can be put together quickly:
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How to Generate Real Estate Referrals Using Local Online Groups
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Top Tools, Templates and Tech for Listing Leads
As real estate agents, we're constantly looking for innovative ways to get listings and stand out from the competition. Because these days, our competition is everywhere. Discount brokerages, iBuyers, other agents--everyone is competing for the same scarce inventory. That's why we're sharing our most creative, innovative, and proven methods for getting more listing leads:
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Do You Have a System for Real Estate Listing Success?
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Friday Freebie: Downloadable Report for Home Buyers and Sellers
If you've heard us say it once, you've heard us say it a thousand times: quality content is one of the most effective ways to reach buyer and seller leads. But rather than putting you through the rigmarole of creating your own content, today we're going to introduce you to a top-notch source of professionally created real estate reports. And, bonus, RE Technology readers get to download the report of their choice for free. Read on to find out how to claim your free report today. Free lead generating report, courtesy of ProspectsPLUS! Before we get started, here's a friendly reminder that today's offer is the fourth in a series of Friday Freebies that we're producing with ProspectsPLUS! Check out these links to claim more free real estate content, like a property flyer, 100 postcards, and a gift certificate for creating a new account. Today's offer is a free real estate report professionally designed to generate buyer and seller leads. How? By providing information that is valuable to real estate consumers. Choose your favorite from 60 reports like: 5 Powerful Ways to Build Equity in Your Home Common Mortgage Missteps Home Staging Checklist Six Tips for Selling in a Shifting Market What Every FSBO Should Know And more! Each report is customizable and prominently features your name, contact information, and even your headshot and logo. Your report is delivered digitally as a PDF that you can download and share online, print yourself, or at a local print shop. ProspectsPLUS! offers reports for a wide variety of real estate leads: current homeowners, cash buyers, FSBOs, and more. Ready to start warming up new real estate leads in your market? Claim your FREE report here (use promo code FREEREPORT at checkout)!
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What Happened to All of Your Referrals?
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The Focused Strategy for Generating Real Estate Listings
How much effort and money are you putting into direct mail marketing to generate real estate listings? Farming a neighborhood is a popular and very productive activity, but for many agents, there could be a more effective approach. For our example, we'll assume you're mailing postcards into a farm area for listing leads.
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The Five Fifty-Five Program
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The 8 Elements of a High Converting Real Estate Landing Page
Why do real estate agents invest so much time and effort into online marketing? Simple. To grab the attention of new prospects and direct them to their website. The only problem is, most traffic that comes from social media and advertising tends to bounce when it lands on a real estate website. Why Do Most Real Estate Prospects Leave Your Website? When you create an advertisement, let's say on Google Ads, your goal is to make the prospects curious enough to click on your content. This can be done with a clever line of text or an intriguing picture. At the end of the day, a potential client will click on your ad because they believe it will bring them value. They have a need and you are offering some sort of solution. The Problem with Real Estate Home Pages If someone takes the time to click on your advertisement, why wouldn't they investigate your website once landing there? In most cases, the prospect likely experiences some level of disconnect. Let's say your advertisement was tailored towards confused first-time homebuyers. An ad like this might have a high conversion rate because the process of purchasing a home for the first time is daunting and confusing. First time home buyers are actively seeking out answers to their specific questions. The disconnect occurs when they land on your homepage or services page which doesn't provide the exact answers they were searching for. Most real estate agents set up their web pages to be fairly generic, proving a broad overview of all their services. While this might be a good place to start for your average client, when a prospect is looking for an exact solution, your homepage could have them looking elsewhere. How Real Estate Agents Funnel Traffic There are a few common ways that you can attract attention to your real estate website. Social Media Organic Search (SEO) External Linking Paid Advertising Agents use social media to build an online following. If you are looking to bring traffic from your Twitter feed to your site, you might share a timely insight followed by a call to action (CTA). This CTA would outline how you could help the prospect and link back to your site. Organic search brings users to your website after they have used a search engine to attempt to answer a question. If you have created content with SEO in mind, hopefully, Google directs the prospect your way. External linking directs traffic back to your site by mentioning your brand or services on an external source such as someone else's blog. And paid advertising is the process of creating marketing materials on platforms such as Facebook and Google that hopefully catches the attention of browsers and funnels them back to your site. Real Estate Landing Pages: A Specific Solution All four of these options have the ability to attract the attention of a potential prospect with a specific message. However, if you don't have a specific solution for the prospect to explore and interact with, you will likely lose their interest quickly. The solution: a landing page. What Is a Landing Page? A landing page is a single web page that is designed for a specific topic or purpose. Using our previous example, you could create a first-time home buyers landing page where all the corresponding traffic could be funneled. This way, when the visitor lands on your landing page, they will be interacting with the content that can directly answer their questions. All real estate landing pages should be created with one goal in mind: Conversion. All of the pictures and text found on your landing page are there to help lead the prospect to your call to action. The Fundamental Elements of a Real Estate Landing Page Ready to harness the power of landing pages? Here are the 8 qualities of a landing page that successfully converts online real estate leads… #1) Embrace Minimalism Have you ever landed on a webpage and instantly felt overwhelmed? Avoid giant walls of text above the fold on your web pages. A simple, clean, and minimalistic design will allow a prospect to easily see that the content pertains to their particular need. This style of landing page also leaves the prospect hungry for more information which will prompt them to begin scrolling down the page (towards your CTA). #2) Announce Your Offer/Value Proposition Right Away When a prospect lands on your page, they should be able to decipher your proposed offering within seconds. It should be extremely clear and exciting. Long lead-ins typically don't perform well on real estate landing pages. Additionally, ensure your main title and headers contain the keywords that relate to your landing page topic. #3) Utilize Endorsements and Trust Signals Every great landing page includes some sort of endorsement where a previous client explains the value that you brought them. This gives the prospect a glimpse into your abilities and also begins to create trust between the prospect and your brand. Real estate agents can also use "trust signals". These are images or logos that increase your credibility. Have you been nominated for the Top 40 Under 40 in your city? Perhaps you are accredited by the Better Business Bureau. Utilize the brand imaging from these recognitions to further build trust. #4) Match the Advertising Style When you are creating your landing page, use your advertisements as inspiration. The styles of your landing pages and your marketing materials should be very similar. Use the same type of language and phrases. You will also want to make sure that the color schemes are the same. Remember, a landing page is an extension of the ad that they first clicked on. #5) A/B Testing Your first landing page design may not be the most effective. The only way to find out is through some basic A/B testing. Create two or three landing pages and funnel similar traffic to all of them. After a set amount of time, perhaps a two week period, you can analyze the metrics and see which page converted at the highest rate. #7) Create a Sense of Urgency The best landing pages create a sense of urgency. Your ad copy should slowly build in momentum and push towards your end goal or CTA. Perhaps you are running a free course for first-time homebuyers in your city. Your landing page should touch upon the fact that there are limited spaces available and that the date is fast approaching. TIP: Countdown clocks can instantly convey a sense of urgency on any style of landing page. #8) Provide Alternative CTAs Always provide prospects with multiple opportunities to interact with you. Maybe the user isn't ready to contact you for home buying services today but they found your information very useful. This is where a secondary CTA can capture any of the leads that were not convinced by your main CTA. One of the most common and successful secondary CTAs is an email capture. If you have a monthly email or you have authored an ebook, provide an email sign-up at the very bottom of the page. Remember, if someone took the time to read through all of your copy and scroll to the bottom, they are very close to converting, you just have to give them the right outlet. Conclusion These 8 elements have the ability to increase your conversion rates 10x if implemented properly. Constructing the perfect landing page is not a simple task but it will be well worth your time. To view the original article, visit the Parkbench blog.
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Think Your Lead Generation Is Expensive and Ineffective? Watch This Short Video for 3 Lead Gen Tips from Industry Experts
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5 Ways to Lose a Lead Real Quick
Leads are the lifeblood of any business. Period. Whether you are communicating to a lead or client, both should be given the same amount of attention. If a prospect was recommended to you, found you online or heard about you by way of word of mouth, the clock has started for you to make them feel comfortable in helping them with this major transition in their life. You might think that mishandling a new lead is a short term problem, but if it's consistent, putting a band-aid on it will only make the same issues persist down the road – damaging your reputation and your business referrals.
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3 Ways to Leverage HOAs for Leads
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3 Tips to Attract Your Ideal Real Estate Clients
As an independent contractor, you have the freedom to make choices in every aspect of your real estate business. From the broker under which your license is hung to how you market and advertise your business and, yes, even the clients you work with. New agents can't imagine turning down or even firing a client. But as the years go by, they begin to understand that some clients are just not worth the time spent on them. From those with champagne tastes, shopping on a beer budget, to those who are just downright toxic, you have a choice to avoid or embrace each client that enters your sphere. How to choose the embraceable ones is what we'll show you with three basic tips.
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Increase Your Inbound Leads with Twitter and LinkedIn
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How to Snag Baby Boomer Real Estate Leads
Need listings? Our advice is to get very familiar with the older generations. According to the chart on page 96 of NAR's latest Home Buyer and Seller Generational Trends, 55 percent of all home sellers are members of the baby boomer (age 55 to 73) and silent generations (age 74 to 94). When it comes to buyers, Millennials make up 39 percent of the pool, but those 55+ generations loom large as well, making up 37 percent of homebuyers. As you know, Millennials are typically first-time homebuyers. The chances are quite good, however, that since 76 percent of boomers own homes, your older client will gift you with two transactions, both selling and buying. You'll need to earn their business, though. First, get to know them They may be older, but they're not "old." And they aren't "seniors" either. In fact, "they flat out reject the term 'senior citizen' with all of the implications that come with the phrase," according to John Brandon, contributing editor at Inc. magazine. If you want to market effectively to this generation, dump the stereotypes, warns Brent Green who wrote the book Marketing to Leading Edge Baby Boomers. "They will not tolerate … generational stereotypes and clichés," he warns. This brings us to the second misconception about baby boomer real estate consumers. They're not tech dolts, either Remember: the World Wide Web was created by baby boomers, so there's always been a certain curiosity about tech advances among the cohort. Today, nearly 90 percent of adults between the ages of 50 and 64 use the internet regularly while nearly three fourths of those age 65 and older do, according to Pew Research. Surprisingly, more than half of adults age 75-79 use the internet (there goes another stereotype!). They make up a large part of that 90 percent of homebuyers who shop for homes online before calling an agent. How to market to older Americans If you plan on concentrating your marketing efforts on the baby boomer generation, start with your website; ensure that it's boomer friendly. Remove anything that may be offensive or makes you appear out-of-touch. Remove the words "seniors" and, most especially, "elderly." Use "mature," "50+" or "baby boomer" instead. Avoid referring to them as "retirees," as boomers make up nearly 30 percent of the workforce. Use a slightly larger font to make your content easier to read so they'll stick around longer. Sprinkle your pages with testimonials – this type of social proof means a lot to this cohort. Then, work on beefing up your content to match what boomers are seeking: Community descriptions and resources Keep it hyper-local Educate – it's been awhile since they've been involved in a real estate transaction. Not all of your content should be about real estate. Use your hyper-local posts to highlight nearby businesses or amenities that serve their interests. Some of these include: Dining out Entertaining Gardening Golf Home improvement Online and video games Travel Walking, jogging, hiking Working out at the gym Don't neglect to share your content on social media. This generation is especially prevalent on Facebook and LinkedIn, according to Irfan Jafrey at Forbes.com. Additional marketing ideas Two themes regularly appear in real estate articles and studies of baby boomers: they will either age in place or sell their homes and rent. They may say they want to age in place, but reality is setting in: it's going to take a lot of time, effort and money to retrofit their current homes. Even if they have the time, effort and money, they simply no longer need as much space. It turns out, however, that aging in place doesn't necessarily mean aging in this place. Older adults are "redefining what it means to age in place, with one in four planning to move to a new home to accommodate changing needs that come with aging," according to recent research from Home Instead Senior Care. "A growing number of older adults no longer see aging in place as having to stay in the same home where they've lived for decades and perhaps even raised their family," according to the company's gerontologist, Lakelyn Hogan. One-story homes, less square footage and low-maintenance landscaping are about to become quite popular in the real estate world. Use your real estate postcards, newsletter articles and social media shares to help educate boomers on the benefits of buying another home instead of renovating their McMansions and of owning over renting. Overall, your older clients expect to be taken care of with excellent customer service. Provide it and you'll get the bonus – they love to refer their friends and family members to those who have served them well.
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10 More Ways to Increase Real Estate Leads Using Instagram
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Turn Your Listing Descriptions into Sales
Think back to 2006. You may remember hearing about the launch of a new social media platform, Twitter. You most likely didn't, because it had little fanfare. Posts to the social media platform were dubbed "tweets" and tweeters were limited to only 140 characters. Jack Dorsey, one of the platform's founder, claims they chose the word Twitter, because it was "perfect," defined as "a short burst of inconsequential information." Today, tweeters are allowed to use 280 characters to tweet out their inconsequential information, but the majority use only 33 characters, according to Sarah Perez, at TechCrunch.com. Remind you of anything?
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10 Reasons Why You Are Not Generating Real Estate Clients Online
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10 More Ways to Increase Real Estate Leads Using Facebook
People often feel like their company needs a Facebook page, rather than wanting to have a Facebook page, because many people do not know how to properly use Facebook to help their company. Not knowing the right way to use Facebook to help increase leads can cause people to dread having an account altogether. By following these ten steps to increasing real estate leads by using Facebook, you will be more excited than ever to set up a company account and get started.
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4 Ways You Can Reach New Leads Faster
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4 Real Estate Tips for Turning Listings into a Social Media Lead Magnet
The home search process is changing. So is real estate's ability to engage clients online. In the olden days, the average real estate customer journey was a nice, easy-to-understand shape. A funnel. A line. Not anymore. Today, it's a spiral inside a maze. And your marketing to today's home buyer and seller has more avenues than it ever has before. But that also means you also have greater opportunities to reach your audiences than ever before.
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Friday Freebie: Take a 5-Minute Survey on Listing Strategy, Get Rewards
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Tips and Tricks for Hosting the Perfect Real Estate Webinar
Webinars are a relatively easy way to reach and educate a wide audience. With no geographical barriers, webinars provide the perfect platform for you to reach attendees from around the world. To start with, here are just a few benefits of hosting a webinar, and the top reasons why webinars are leading the way:
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5 Strategies to Generate Seller Leads and Build Better Relationships
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Reducing Objections and Real Estate Buyers Remorse Before Showings
At times, working with real estate buyers can be frustrating. This is especially true if they consistently object to homes that meet their stated criteria, or worse, they back out of a purchase contract. You can over-react and try too hard to qualify them before showings, especially if you ask too many questions in online lead generation forms and they simply leave your site. Getting the best and most urgent buyers to the top of your list is important, so how do we do that without losing real estate buyer prospects?
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Open House Sign-in Sheet Sales Funnel for Real Estate Agents
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7 Secrets to Owning Your Area
As a Realtor, you have many responsibilities. One of the most important responsibilities is to find prospects and convert them to leads. In the most recent Secrets of Top Selling Agents webinar, Nick Baldwin and Tristan Ahumada shared seven ways for you to do just that. Baldwin, who holds 20 years of experience in the real estate world, has been an agent for 12 years and is the CEO of Superior Homes Group. Ahumada has been an agent for 15 years in the Los Angeles area. In this webinar, they shared how you can become the go-to agent in your neighborhood in just seven steps.
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To Find a Lead, Think Like a Lead
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7 Ways to Win More Listings Regardless of Market Conditions
A changing market, summer selling season, low inventory, high inventory, queasy economy, fluctuating interest rates... are all, without question, factors affecting your production potential. However, regardless of current conditions and circumstances beyond your control, the question remains: what can you do to find more sellers and get more listings? Here are seven ways you can rise above the rest and win in any market:
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Hosting Events to Build Your Real Estate Business
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Word of Mouth Marketing: How to Turn Happy Home Buyers into Lead Generators
People are likely to tell everyone they know about a bad experience with a business, and they're usually thrilled to pass on information about good experiences, too. And that's what word-of-mouth marketing is all about. The home buying and selling processes are ones in which you become intimately familiar with your clients, and vice versa. This is a prime opportunity to get these clients to spread the word about your services.
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How to Automate a Google Sheets Lead Capture Form
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Generating Leads on a Budget
Paid lead sources are an easy and efficient way to fuel your business' lead funnel. But if you're just starting out or haven't found your real estate rhythm yet, you may be on the hunt for some free lead generation strategies. Check out these five free lead generation strategies below:
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Tips for Turning Real Estate Client Referrals into Recurring Business
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Key Findings from Our Third Annual Referral Report
Agent-to-agent referrals are a key part of every serious real estate agent's business — especially as markets slow from peak activity and business slows for many. ReferralExchange recently released their third annual referral report, "Why Agent-to-Agent Referrals are Key in 2019," where they surveyed more than 1,200 agents about their referral business, use of social media and the qualities they value in referral partners. Below are key findings from the report.
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How to Market to Expireds the Right Way
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Elevate Your Content with High-Converting Guides
There's that pesky word again: "content." Now before your eyes glaze over with visions of "Top 5" articles and makeup tutorials, let me remind you that content is simply the valuable information on your website or social media platforms that you share with your prospects. You likely already have some content built up in your repertoire. Maybe you blog about areas in your geographic farm, share videos on Facebook, or perhaps you've created a downloadable checklist for first-time homebuyers. If so, you're ahead of the curve!
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Mission Focused: Behind the Scenes of a Top Team
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Real Agent Story: Online Branding Key to Winning New and Past Clients
How are real estate agents building their business online? To find out, we've been speaking with successful Realtors. Today, Delaware-based agent Debbie Phipps shares how she reaches buyers, sellers, and past clients through lead generation and strategic branding on realtor.com. Your branding on realtor.com—is this a tool to secure listings? I use realtor.com® Local Expert as an important element in my listing presentations. I log them onto realtor.com® and I show all of the exposure and how it drives everything to my DebbiePhipps.com site. I have a 15-inch laptop I bring to the presentation. I talk about realtor.com®. I tell everyone that it's the only site that's affiliated with the National Association of REALTORS®. I recognized early on that this was where I should focus my marketing dollars because the site would be there over the years. The other sites don't have the same correctness and accuracy and the amount of people looking at them. Other sites come and go. But realtor.com® will always be there. I tell my potential listing clients that this particular program I use gives them maximum exposure that is better than you could ever get with any other agent. Of course, it's a tool to make sellers understand the exposure you are giving them; but it's also a presentation tool. While presenting, I show them an example of a listing. I put in the appropriate Zip codes, so they see that my listing and my links to my website where they are featured are coming up 50 percent of the time as they scroll through three or four pages. If I get an appointment where I don't have the Zip code, I will still be able put it in nearby areas. Usually they're very impressed when they see how their home will appear on realtor.com®. Does this help you on the buying side? I use the featured property piece of the Local Expert for listings and the other piece of it as a way to help us close our leads. When the realtor.com® leads come through, they recognize me as someone that's a local expert. I have worked primarily in New Castle County, Cecil County, Chester County area most of my life. I've been in this business 30+ years. I want past clients to know how to find me. So past customers are reminded by your branding? You can't imagine how many calls I get because people remember me from our past association. When it comes to selling their house, they're still calling me. I keep my brand out there so that they can see I'm strong in business. Most people say they would use their agent again. But although they were happy with the agent they used last time, most don't even know what their name is now. If they can't remember their agent, how could this help draw them to you? Are they seeing your branding? As an example, I recently went to a $550,000 listing in our average $250K marketplace. They didn't know me at all, but they were impressed with my marketing. I am always marketing my brand through my website, social media and print ads. It is not easy to measure, but you eventually can see the effect. My marketing appears in quite a few places, but the realtor.com® Local Expert really grabs their attention. Many of my listing leads say, "Oh, we saw you on the internet," and when I drill down, they saw me on realtor.com®.    
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What to Look for When Buying Online Marketing and Lead Generation Tools
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Trends in Online Marketing and Lead Generation
Online marketing and lead generation is a constantly evolving science. In the early days of the internet, simply putting a property online with text was a big chore that required agents (or their development partners) to have HTML programming skills. The next big evolution happened around 1999 when the industry launched the first Internet Display program called IDX. This allowed agents and brokers to publish all of the listings from the multiple listing service on their websites and enable consumers to search. This was quickly followed by the emergence of national property advertising portals like Realtor.com, MSN, Yahoo! and others. IDX and listing portals delivered a great savings to the real estate industry, which was focused on newspaper and magazine advertising at the time. It was not uncommon for listing agents or brokerages to spend between as little as $300 or well over $1,500 in the marketing of a property. Online home search grew in popularity among homebuyers as access to internet connected computers grew. The next huge growth in this category came along with the consumer adoption of internet connected mobile phones and tablets. Today, more than 50 percent of all property searches happens on a mobile device. Nearly concurrent with the adoption of mobile, popular social media sites have became conduits for accessing real estate information including Facebook, LinkedIn, Twitter, and now Instagram and Snapchat. The options consumers have today for looking at property is almost absurd. There are millions of agent websites, hundreds of thousands of brokerage websites, and hundreds of property portals. The abundance of these options has created some interesting consolidation. It is estimated that the top 10 real estate portals in America are visited more than 500 million times a month. Given that there are only about 5.5 million transactions a year in America, it makes you wonder what all of those people are doing. Agents and brokerages are recognizing that digital marketing and advertising is changing from "spray and pray" to highly focused and localized marketing. To accomplish this, solutions have emerged that support real estate marketers with geotargeting to a particular house, neighborhood, polygon, or Zip Code. Within those geographies, real estate marketers can tune their marketing for attributes like age, renter vs. homeowner, or any number of filters that narrow the audience. Another major development is the connection between customer management solutions and online marketing. There is an appreciation that one goal of online marketing is to help build a database of potential customers. This famous sales strategy of collecting contacts and staying in touch was famously dramatized in The Wolf of Wall Street where Leonardo DiCaprio encourages his sales team to stay in touch with the customer until they buy or die. Some research has emerged that provides some good guidelines for real estate agents who hope to develop a digital marketing farm. A good target is to focus your efforts on a group of 2,000 to 2,500 households. With a steady focus of targeted digital marketing, agents should be able to develop a sales funnel that will yield about two trades a month. The important ingredient to developing this volume of units from this number of transactions is the frequency and quality of your marketing and lead conversion efforts. Always remember that digital marketing only works if you respond inside of five minutes to an inquiry—or ideally inside of one minute. Consumers expect you to be ready to serve them right away. Want to learn more about online marketing and lead generation? Download our latest Success Guide today!    
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If You Are Not Generating Massive Sales from Your Email List, Try This
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5 Tips for Winning More Listings with Your Property Data Tool
Looking for an edge to beat out the competition for listings? Look no further than your property data tool. From generating CMAs to helping you overcome seller objections, this tool can help you impress prospects and win more listings. But how? To find out, we turned to an expert. Nikki Morgan of CRS Data has spent years training agents on how to leverage public records. "The best thing agents can do is to come to the table with the information that your property data solution can arm you with," says Morgan. "Not just words, but the facts." Here are five ways agents can tap into their property data solution to impress sellers and win more business:
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How to Find a Fantastic Niche
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The Key to Real Estate Lead Generation: Custom Landing Pages
Are you searching for ways to boost both your website lead generation and the effectiveness of your online advertising? Custom landing pages, which users "land" on after clicking one of your ads, are one of the biggest keys to lead generation. Landing pages are designed with one goal in mind: to earn the contact information of people who click your advertisements. Of course, to get that contact info you'll often have to offer something in return. Learn how to put landing pages to work for your business with our guide to custom landing pages for your website.
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5 Lead Generation Mistakes to Avoid in Real Estate
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3 Steps to Attract Real Estate Clients You Love
Attracting clients will be one of your top concerns throughout your real estate career. Real estate agents who learn how to attract the right kind of client for them early on have the best opportunity to create a flourishing practice that meets their needs personally and professionally. Just about every real estate agent wants clients who: Respect their time and effort while engaging with the process. Provide them with the kind of compensation that they expect. Connect them with other clients who can build their business. Many real estate agents take years before they figure out the winning formula for attracting leads. Part of the reason is that it's easy to assume getting great clients for you is complicated. Luckily, you can set expectations and take concrete steps to help you meet them. Here's how to do it:
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Take Control of Your Lead Generation
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Ask Your Way to More Listings
I know, I know... it sounds too good to be true. The reality, however, is that this strategy is MUCH more effective than any other means of generating seller leads. I'll explain. Let's imagine a big ol' juicy subdivision that's positively packed with homes you'd like to sell. And let's also agree that you don't know a soul in the neighborhood and that you have zero dollars to invest in marketing. And just to make it even more obvious, let's imagine that they don't have mailboxes, phones, or email addresses. If this was your scenario, you'd recognize that door-knocking is your only option. (And keep reading if you'd rather die than go door-knocking. I'm going to show you how to use this strategy even if you're not willing to get paid for going on a walk and talking to people.) Let's consider how you might feel the day you decide to park your car in somebody's cul-de-sac and get your door-knocking on. Will you be nervous? What will you be expecting? Will people slam their doors in your face? Will people tell you there's NO SOLICITING in this neighborhood? Will they call the police? Will they tell you to GET OUT? They might. In fact, they're likely to if you have the wrong approach. That said, they might also really appreciate the opportunity to help you. They might happily give you a bunch of warm referrals. Who knows, they might even list their home, with YOU, right then! I know, #amazeballs So what's the right approach? It's simple. Instead of going into that neighborhood with the intention of taking what you need (listings), go with the intention of helping people. Put it firmly in the bedrock of your mindset. Tell yourself: I am doorknocking to help people. I am doorknocking to solve an important problem. I am doorknocking to make this neighborhood a better place. I am doorknocking to give back to this community. I am doorknocking to make a positive impact on the world. And the best part is that you will really be doing all these things when you have the right approach, which I'll give to you now. Instead of being ready to tell them about how great you are, be ready to ask for their help. You see, psychologically, we each have six fundamental human needs that MUST be met. The one we're appealing to with this approach is called 'contribution.' It feels good to help other people. Most of the people who answer their doors will be willing to help you, provided that you give them a compelling reason. Your need for income is not compelling. Your desire to buy a new car is not compelling. That vacation you want doesn't mean squat to them—but if they can see that you're willing to do something most peole find unpleasant in an effort to help other people, the table turns instantly. Consider this approach... It's a warm day and you're dressed in office clothes even though you're out pounding the pavement. Who knows, you might even be sweating? You lumber up to the first door, knock, and someone answers. They look at you quizzically, trying to decide if you're dangerous or maybe they know you from somewhere, and then you say "Hey... I'm really sorry to bother you, I don't normally do this but I really need some help. Can you help me?" Nine times out of ten they're going to say something like, "I don't know, what do you need help with?" And your response is going to be, "Well, here's the thing... I'm a real estate agent and I know there are people who insist on living in this neighborhood. I'd like to find a home for them. Do you know anyone that's thinking of selling?" Their answer is going to be yes or no. If yes, simply thank them. Then, introduce yourself, ask for their name, and then ask for the name and address of the people they think might be willing to sell. If they say no, simply thank them for their time. Then, introduce yourself and hand them your card. Tell them that you sure would appreciate a call if they think of anyone later. I know a brand new real estate agent in Tampa, Florida who used this technique to list 11 homes his first month in the business. There are some people reading this who haven't listed 11 homes in their entire career. What are you waiting for? Get out there and make it happen! To view the original article, visit the Happy Grasshopper blog.
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How Real Estate Agents Can Use Social Media to Generate Leads
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Busted! 7 Myths About Real Estate Leads We Can Finally Put to Rest
Forget what you've heard! We're taking a look at what is fact vs. fiction when it comes to online real estate leads. Growing a successful real estate business means creatively and strategically generating leads. In addition to referrals, many real estate professionals turn to "online leads" to generate more business. This could be in-house digital marketing (through Google and Facebook Ads), or paying for leads from a provider. Whatever your methods, you've probably heard plenty of "facts" about online lead generation and quality. And you might be frustrated with your results. But before you scrap your strategy all together, let's clear a few things up!
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5 Ways to Generate Higher Quality Real Estate Leads
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Landing Pages for Real Estate Seller Lead Generation
What marketing are you doing for seller lead generation? Many real estate professionals do direct mail and farm neighborhoods, and it's very effective. You may also do other print and online marketing, and every method has some success. The question is whether your website is generating seller leads for you, or if you know which real estate seller leads come from your website?
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Door Knocking: Opening the Door to Your Next FSBO Client
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4 Essential Landing Page Features to Improve and Convert Leads
Nothing drives away a potential customer like an unclear homepage that leaves them digging through various tabs and web pages to find what they need—and that's if they even take the time to browse past the landing page. Make sure your landing page has these key features to improve lead capturing.
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Did You Make Your Broker's Naughty or Nice List This Year?
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Kendrick Realty Clones Business Model to New Locations
At RE Technology, we love to bring you success stories from fellow real estate professionals. Kendrick Realty has a GREAT story about how they were able to significantly dial up the success on their lead gen efforts in 2018. Check it out! In early 2018, the founders of Kendrick Realty, Lucas Monroe and Dan Sundberg, started to expand their lead program with realtor.com. At year-end, we checked in on their progress to see what they learned while driving agent- and office-expansion through their realtor.com lead solution.
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Win Quality Leads by Building Awareness and an Online Presence
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Do Online Real Estate Leads Really Suck? Here's the Bottom Line
Online leads are a totally different ball game. You wouldn't play soccer with a baseball bat, right? Here's how to start working your leads the right way and finally see a return on your investment. Online leads are what you might call the "black sheep" when it comes to real estate lead generation. Some agents write them off as "trash" and don't even bother investing a dime. Some swear that it's a worthy investment that can generate 10-40+ percent of their business. So what's the bottom line?
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3 Reasons Real Estate Agents Should Keep Marketing Through Winter
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Get More Leads by Posting Content Followers Want to See
Creating content for your social channels can sometimes feel like a challenge. Between selecting the right image for your posts and thoroughly considering the text that goes with it, you are left wondering how to get your content maximum exposure and engagement. With this social media guide, selecting the optimal message type, number of characters, hashtags, and emojis for each social network is going to feel like a breeze.
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Find Your Next Listing with These Geographic Farming Tactics
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Last-minute Ad Blitz for Open House Nets 200+ Leads
Are open houses useful? That depends on what you mean by 'useful.' If you mean attracting the eventual buyer of a home, that's debatable. But if you mean, Are open houses useful for filling my sales funnel? then yes, absolutely. That's what Steve Ford, a Keller Williams agent, discovered when he was assigned to hold an open house for another agent's property at the last minute. With just 24 hours before the event, Ford had to think fast in order to generate interest—and ensure that anyone showed up at all. He turned to the Open House Toolkit from Listings-to-Leads, which lets agents quickly market their open house with Facebook ads, landing pages, single property websites, and more. Ford ran the ad below for the 24-hour period leading up to the open house to impressive results. So what can a Facebook ad do in just a day? Here are Ford's results: Over 230 leads captured from his Listings-to-Leads open house landing page (here's an example), which were then funneled into his CRM and assigned to a drip campaign. Six new pre-approved clients who responded by email and gave Ford their phone number Six more families who came to the open house after seeing the ad Ford ran the ad in four different locations: his Facebook business page, a Facebook community page for his area, Facebook Marketplace, and as a shared post on his personal Facebook profile. Here's a breakdown of how each performed: Facebook community page: drove 70 percent of leads from ad Facebook business profile: drove 20 percent of leads from ad Facebook Marketplace and Ford's personal profile: drove 10 percent of leads from ad Ford paid paid $50 to run the ad on the community page, $25 on his business profile, and nothing on Marketplace or his personal profile. That's $75 for more than 230 leads--or a very impressive (and budget-friendly) 33 cents per lead. Tip: Notice in the ad above how Ford doesn't mention the listing price? Instead, he holds back this information in order to encourage lead conversion. On his landing page, leads can get the price, property photos, and more in return for their contact information. Test this technique out for yourself to see if it earns you more conversions. So next time an open house is looming, don't panic. Just turn to Facebook for an efficient, affordable, and very effective way to capture new leads and drive traffic to your event. Brokers, arm your agents with the tools they need to win more commissions. Learn more about Listings-to-Leads today.    
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A Real Estate Lead Generation Strategy for Out-of-Area Buyers that Works
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Using Your Personal Sphere of Influence for Referrals
In real estate, referrals are the name of the game. Sometimes, however, determining the best way to market to your personal sphere can be challenging. Social media strategist and author Katie Lance and ReferralExchange recently discussed tips, tools and strategies for how to effectively leverage your personal sphere of influence to increase your referral business. Here are some key takeaways from the webinar.
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