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Has Technology Brought Real-Time Translation to Real Estate?
In the last couple of years, there have been significant advances in technologies that help connect different countries and break cultural barriers. However, real-time translation remains an issue. In 2017, Google officially launched their first attempt at real time translation with Google Pixel Buds. Reviewing Google Pixel Buds for real estate:
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4 Apps that Let Real Estate Professionals Smash Language Barriers
We live in a global world. In Toronto, for example, it's hard to go one minute without hearing another language. Today, we're constantly in contact with people of different backgrounds and different languages. This is especially true if you are a real estate professional. Between March 2016 and March 2017, foreign buyers purchased $153 billion worth of properties in the U.S. A large portion of these foreign buyers came from China, as well as Mexico and India. Hiring a team of agents that speak Mandarin, Cantonese, Spanish, Hindi, Bengali and a host of various other languages is not feasible for a lot of brokerages. So how can you help your team speak the language of their clients?
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WAKE UP BROKERS! Hablas Espanol?
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Are You International?
Sophisticated real estate companies in metropolitan areas do a lot of international business, or at least aim to do international business. To facilitate international business, they belong to networks like Christie's, Leading Real Estate Companies of the World, Luxury Real Estate, or international franchise organizations. International is also a significant strategic development initiative for brokerage firms with strong relocation departments. The trigger to securing inbound referrals from abroad is relationship building. If you are not reaching out to international corporations with locations in your area or taking trips to develop referral relationships with feeder markets, you are not likely to have much success. Some firms even open offices in foreign cities. The goal is to get in front of international buyers and sellers and deliver a compelling presentation that assures the prospective client that you have experience handling international transactions. Here is a checklist of a few convincing details that may support your goal of handling international transactions: Line up translation services. Find firms that can take your communications and translate them into foreign languages. All of your materials communicating to international customers will be in English – that is the international language. However, providing a copy of the materials in their native tongue demonstrates your experience and dedication. Do not rely on Google Translate.
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Attracting the International Buyer
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Why International Buyers Want to Buy in the US
Did you know in some other countries you can buy a home, but not the land? It's true! For many buyers, this is one of the many reasons that buying real estate in the US is so attractive. Innovation, a stable economy, and educational opportunities are also frequently cited by foreign buyers as reasons to buy property in the US. Fanny Chu offers her advice on working with international buyers and why they continue to be motivated to look for real estate in the United States. Fanny is a professional Speaker, Trainer, and Agent with Better Homes and Gardens JF Finnegan (CA).
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Product Review: ListHub Global
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Expand Your Real Estate Reach
There's nothing wrong with focusing on community for your real estate agent marketing. In fact, it's crucial to use social media to emphasize to your clients and prospects that you are indeed the right person to find them a home in a particular part of the country. But that doesn't mean you should think locally exclusively. New research shows that foreign buyers still see the U.S. as a safe real estate investment, making them a new target for your real estate agent marketing. Trulia's International House Hunter Report shows a drop in the foreign share of American home searches, but nevertheless reveals that despite increasing housing prices, U.S. real estate is seen as among the safest investments. "Although Europe's financial troubles have been a global economic threat, the Eurozone crisis had a silver lining for U.S. housing in 2011 as Europeans looked to American real estate as a safer investment," said Trulia's Dr. Jed Kolko. "Last year, the share of searches from Greece, Spain and Italy increased, bucking the international trend. Now, however, the foreign search share is declining even from those Eurozone crisis countries."
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Product Review: Immobel’s Multi-Language Website IDX and REAL-Buzz
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Google Shuts Down Translation Service
Google has done so many great things that have helped us all in real estate. But today, they delivered an announcement that may pose a problem for some. If your Web developer is using the Google Translate API to translate your website into multiple languages, you need to act now to replace it before December 2011. It is important to note that Google is not turning off the Google Translate website nor the Translate Web Element.
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How to Use IDX Data on Social Media Networks
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