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Tech Helpline and Form Simplicity May Be Coming to a Conference Near You
Team members from Tech Helpline, real estate's top-ranked tech support service, and Form Simplicity, the only Realtor association-owned top digital transaction management solution, are hitting the road. With more agents working remotely, tech support and digital solutions have never been more vital. That's why Tech Helpline and Form Simplicity representatives may be coming to a conference near you to showcase its technology services and solutions for real estate brokers and agents nationwide. Owned and operated by Florida Realtors®, both Form Simplicity and Tech Helpline are available to associations, MLSs and brokerages nationwide. Tech Helpline Check out Tech Helpline's new mobile app – available on Google Play and the App Store – that allows you to connect directly with a tech advisor while on the go. Or bring your top tech questions to the conference to ask Tech Helpline experts. Dubbed the real estate industry's "Genius Bar," the staff at Tech Helpline have a combined IT experience of 350+ years, providing support in English and Spanish via online chat, phone, and email. Form Simplicity If you're looking for a transaction management solution to help you go digital – or replace your current solution – talk to the experts from Form Simplicity to see how easy, safe, and secure it can be to go digital and paperless. Here is a list of upcoming conventions and conferences attended by Tech Helpline and/or Form Simplicity: August 24 to 25 – Florida Realtors in Orlando, FL: Form Simplicity and Tech Helpline will return to the Florida Realtors Convention & Trade Expo at the Rosen Shingle Creek Resort. Their booths are in the Sebastian Foyer, and analysts from Tech Helpline will be available to assist you with any issues you might face with your devices while on site. Also, check out "Selfie City," sponsored by Form Simplicity and Tech Helpline. Most importantly, don't miss the in-person training sessions throughout Wednesday and Thursday, by Kaz Cisowski and Jason Schatz, including: Wednesday, Aug. 24: 10:00 am – 11:00 am: "Master the Paperless Transaction in Form Simplicity"3:00 pm – 3:30 pm: "Brokers: Reduce Risk and Remain Compliant with Form Simplicity"4:00 pm – 5:00 pm: "Learn the new and improved eSign 2.0" Thursday, Aug. 25: 9:00 am – 10:00 am: "Brokers: Reduce Risk and Remain Compliant with Form Simplicity"10:30 am – 11:30 am: "Learn the new and improved eSign 2.0"2:00 pm – 3:00 pm: "Master the Paperless Transaction in Form Simplicity" August 29 to September 2 – Georgia Realtors in Nashville, TN: Form Simplicity and Tech Helpline will be exhibiting at the GAR Annual Conference & Expo at The Nashville Renaissance Hotel. September 12-14 – Arkansas Realtors in Jonesboro, AR: Form Simplicity and Tech Helpline will be present at the Arkansas REALTORS® 98th Annual Tradeshow & Convention, including as the sponsor of the ARA app. September 13-16 – Wyoming Realtors in Cody, WY: Form Simplicity education and training expert Kaz will be teaching three one-hour classes at the Wyoming REALTORS® Conference and Expo, including "The Foundations of Form Simplicity" (1CE), "Optimizing Your Workflow with Form Simplicity" (1CE) and "eSign and Close!" (1CE). September 18-21 – Ohio Realtors in Cleveland, OH: Tech Helpline heads to the Ohio REALTORS® Annual Convention and Expo. September 19 – Greater Springfield Realtors in Springfield, MO: Kaz will be teaching several workshops, including "The Foundations of Form Simplicity," "Optimizing Your Workflow with Form Simplicity," and "eSign and Close!" at the Greater Springfield Board of REALTORS®. September 20-22 – Missouri Realtors in Chesterfield, MO: Both Form Simplicity and Tech Helpline will be at the Missouri REALTORS® Fall Business Conference. Kaz will teach three one-hour Form Simplicity sessions. Please, check the convention's schedule for the days and times. September 28-30 – Council of MLS in Indianapolis, IN: Stop by the Form Simplicity and Tech Helpline exhibit at CMLS2022, located at JW Marriott in downtown Indianapolis. October 3-6 – Oregon Realtors in Seaside, OR: Form Simplicity and Tech Helpline will travel to the Oregon REALTORS® Fall Convention. October 4-7 – Idaho Realtors in Coeur d'Alene, ID: Form Simplicity and Tech Helpline also will be at the Idaho REALTORS® Convention at the Coeur d'Alene Resort. October 5-7 – Kansas Realtors in Overland Park, KS: Kaz will provide in-person training, including three one-hour classes during the KAR Annual Conference & Expo, including "The Foundations of Form Simplicity" (1CE), "Optimizing Your Workflow with Form Simplicity" (1CE), and "eSign and Close!" (1CE). November 11-13 – Realtors Conference & Expo in Orlando, FL: This year, Florida Realtors headquarters city is home to the biggest annual Realtor event, now renamed NAR NXT, The REALTOR® Experience, at the Orange County Convention Center. Form Simplicity and Tech Helpline will be front and center in booth #851. Kaz will provide in-person training that includes three sessions on Friday, November 11, and four sessions on Saturday, November 12. His line-up includes: Friday, November 11: 1:00 pm to 2:00 pm: "Get Started with Form Simplicity"2:30 pm to 3:30 pm: "Optimize Your Transaction Management Workflow"4:00 pm to 5:00 pm: "eSign and Close!" Saturday, November 12: 10:30 am to 11:30 am: "Get Started with Form Simplicity"12:00 pm to 1:00 pm: "Optimize Your Transaction Management Workflow"1:30 pm to 2:30 pm: "Brokers: Reduce Risk and Remain Compliant"3:00 pm to 4:00 pm: "eSign and Close!" December 5-8 – Triple Play at Atlantic City, NJ: The Form Simplicity and Tech Helpline team wraps up its travel schedule with the Triple Play REALTOR® Convention & Trade Expo at the Atlantic City Convention Center. Hosts include the New Jersey Realtors®, NYSAR, and the Pennsylvania Association of Realtors®. If you attend any of these conferences, please bring all your questions for Tech Helpline or Form Simplicity. Our team is ready to help you or get you swiftly connected to Tech Helpline analysts or Form Simplicity experts to ensure you get the answers and support you need. And we will update this article on the FormSimplicity.com and TechHelpline.com blogs as more information becomes available. We hope to see you soon! Other topics you also may be interested in: "How Tech Helpline became known for 'Friendly Tech Support'" – July 2022 "How to Answer the Top 3 Questions Clients Have About eSigning" – July 2022 "The 5 Most Common Questions Agents Ask When They Call Tech Support" – June 2022 "Which of These 3 Reasons Convinced You to Use THE Software Tool Brokers Encourage Most?" – May 2022 Tricia Stamper is Director of Technology at Florida Realtors®, which owns both Tech Helpline and Form Simplicity.
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Should You Go to a Real Estate Conference?
Is it worth it for you as a real estate agent to attend a real estate conference? You need to take time out of your busy schedule to be there. And there is also the financial cost that needs to be taken into account. Should you go? Here are reasons you SHOULD go to a conference: 1. The Networking Potential To be truly successful at anything, you need to surround yourself with like-minded individuals. What better place to find those people than a conference for your profession? Even the most introverted real estate agents can use this as an opportunity to build a mastermind. Despite being in a room filled with your competition, these people can become your best friends. There will always be somebody smarter or more successful than you. These are the type of people you want to have in your circle. 2. Talk to Real Estate Tech Companies You can ask technology companies what they do in person at a real estate conference. There are plenty of companies that offer services to real estate agents. This is your chance to learn more about them, or discover new companies you've never heard of before. Go say hi! 3. Learning Good conferences will book thought leaders to teach you a new aspect of the industry. Zurple's leaders will sometimes talk about the consumer timeline so agents know where a real estate lead is once they find your website. Some other speakers will talk about how integrate new technologies into your business model to make it more efficient. One of the primary reasons you should go is to learn something new that your clients will benefit from. 4. Agent Referrals For those of you going to out-of-town conferences, this is an excellent chance to create a nationwide network of agents that you can trade referrals with. This is a great strategy for anybody that conducts business in a place where people will migrate to. 5. Break Out Sessions For a more focused learning experience, some industry thought leaders will offer smaller sessions where they can teach what they know to a smaller class. This gives you more opportunity to answer the questions that have been burning in your head for the past year. Don't be an agent that learns all day, but doesn't benefit from it! The key is to implement everything you've learned into your business. Knowledge can only take you so far. Action is what is needed for true success. 6. New Perspectives Despite the sensory overload, you'll be able to look at your business with a new set of eyes. Maybe they'll cover an obstacle that you could never quite master. Or maybe they introduce you to a new way to do an old thing. It never hurts to keep an open mind! To view the original article, visit the Zurple blog.
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Realtors Discuss Top Emerging Tech Trends Impacting Real Estate Industry
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How to Successfully Attend a Trade Show
Attending a trade show can be one of the best things you can experience. With all of the networking and educational opportunities, you are sure to grow and have a lot of fun. However, if you go to a trade show without a game plan, it can be stressful and you can miss out on opportunities. Being prepared from pre-show all the way through to post-show follow-up will take the stress out of going to your next trade show. Pre-Show Planning Before going to the trade show, you should create a game plan that accounts for factors such as registration, where you are going to stay, and the dress code. When you choose to go to a trade show, you should register in advance. Generally you can save money if you pre-register for the show, rather than if you were to just show up at the door and register. Additionally, pre-registering also gives you the opportunity to register for any of the seminars that may be available to attend during the trade show. These do fill up quick, so the sooner you register, the better. Having a place to stay if you are traveling for the trade show should be a huge priority. The closer to the convention you can stay, the less time you will waste traveling each day. Larger shows will attract larger crowds and rooms fill up fast. Booking your hotel in advance will guarantee that you will have a place to stay. The correct dress code should be followed at the trade shows. Remember, you are going as a business professional, so make sure to look the part when deciding on what to wear for the trade show that you are attending. When attending, you will be networking and getting to know plenty of representatives from other companies. Dressing professionally can leave a lasting impression on those you get to know. What to Do While You're at the Trade Show While at the trade show, you should be prepared to have fun and learn. Here are a couple of things you can keep in mind while you are at the trade show. There is likely a very good keynote speaker, but don't miss out on the sideshows. When you pre-registered, you should have locked in at least a couple of these smaller classes on specific topics of interest. But sometimes the best classes and information are found out on the convention floor. While out on the floor, you should also take the time to explore at least three vendors you have never heard of or don't know much about. Keep your badge in plain sight. When walking around the show, there will be plenty of people to talk to and get to know. Keeping your badge in plain sight will make your name and the company you are from visible and more memorable. Additionally, your badge will allow you to walk in and out of the show as you choose. To be prepared to network, keep plenty of business cards on you – be sure your contact information is up to date. Handing out your business cards will help you look professional and prepared when networking with others. Lastly, it would be a shame to travel all the way to a new city and not look around a little while you are there. That can be hard with a tight learning schedule and meetings during the convention, so if you can, book an extra night or two before or after the show. If that is not an option, at least pick one local restaurant and attraction to take in that last night. After the Trade Show After you return, take some time to evaluate the success of your participation in the trade show. Take this time to save the contacts that you made into your contact list and send an email or phone call to thank those you met. Also, if this initiates your interest in attending trade shows, take some time to explore other trade shows in your area as well. To view the original article, visit the Homes.com blog.
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Your Survival Guide to Attending a Virtual Conference
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Tech Helpline and Form Simplicity are on the road again!
Each year, thousands of real estate agents and brokers who use Tech Helpline and Form Simplicity have the opportunity to meet some of the folks who make the magic happen for these two Florida Realtors owned products at local conventions and conferences. This year's schedule includes visits as far north and east as Nova Scotia, Canada, as far south as Hollywood, Florida, and as far west as Los Angeles, California. As real estate's number one tech support firm, Tech Helpline serves more than 600,000 real estate professionals in North America. Available through MLSs or local associations, as well as real estate brokerages, connecting with Tech Helpline is typically accomplished via a phone call, online chat or email inquiry. Our annual direct outreach gives agents and brokers, as well as MLS and association executives and staff members, an additional opportunity with face-to-face communications. Opportunities to connect This year, we kicked off our spring and summer schedule for Tech Helpline and Form Simplicity with an appearance at the REALTORS® Legislative Meetings & Trade Expo in mid-May. Tech Helpline was just represented at the Canadian Real Estate Association (CREA) Association Executives Seminar in early June, held in Halifax, Nova Scotia. Next up, Form Simplicity will be at "Rock the Market" at the Hard Rock Event Center in Hollywood, FL on June 25. The next two days on June 26 and 27, both Tech Helpline and Form Simplicity will be heading to the Florida Realtors Association Executives Education Workshops in Cocoa Beach, FL. August marks two major conventions for Tech Helpline and Form Simplicity. Association leadership from all business disciplines will convene at the ASAE Annual Meeting & Expo in Columbus, OH on August 10-13, followed by our own Florida Realtors Convention & Trade Expo (August 21 and 22) and Governance Meetings (August 23-25) in Orlando, FL. Tech Helpline will head to another big convention as the Colorado Association of REALTORS® hosts its "REfresh Expo" in Denver, CO on September 5. The summer tour schedule ends with two back-to-back events. The first one is in North Carolina, the NC REALTORS® 2019 Convention & Expo "Xchange'19" at the Pinehurst Resort during the Expo dates of September 14-16. That's followed by the Arkansas REALTOR® Annual Convention & Tradeshow being held in Memphis, TN at the Guesthouse at Graceland, during the Expo dates of September 16 and 17. More to come As the fall begins, Form Simplicity and Tech Helpline will be back at it, with appearances by Tech Helpline at the CALIFORNIA ASSOCIATION OF REALTORS® Expo "REImagine!" held in Los Angeles on September 24-26, followed by opportunities to ask your questions about Form Simplicity and Tech Helpline at CMLS2019 in Salt Lake City on October 16-18. The last two conventions for Form Simplicity and Tech Helpline currently are scheduled for both the 2019 REALTORS® Conference & Expo in San Francisco this year (booth #1234), November 6-11, and finally December 9-12 at the 2019 Triple Play REALTOR® Convention & Trade Expo in Atlantic City, NJ, which brings together members from New Jersey, New York and Pennsylvania Realtor associations. If you happen to be attending one of these events, please stop by and bring your questions about Form Simplicity and Tech Helpline. We hope to meet you face-to-face! Tricia Stamper is Director of Technology at Florida Realtors®, which owns and operates Tech Helpline and Form Simplicity.  
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On the Road Again: Tech Helpline May Be Coming Your Way
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Hot New Tech from NAR Midyear
Artificial intelligence, digital automation, hyperlocal marketing, and 3D posts for Facebook. These are just a few of the hottest technologies that new companies – and established ones –showcased at NAR Midyear. Officially called the "REALTORS® Legislative Meetings & Trade Expo," Midyear is where NAR members go each May to Washington, DC, for special issues forums, committee meetings, legislative activities and, of course, the trade show. Here are some of the hottest new tech offerings – both products and services – for agents and brokers that were on display: BoxBrownie It touts itself as providing "high-quality photo editing, virtual staging, floor plan redraws, and CGI renders at (an) unbelievable price." Grammar aside, BoxBrownie is all-pro when you see their before-and-after offerings. Their offer can be summarized in just two words: photo magic. If you have an empty room, but would love to show it fully staged with furniture, BoxBrownie does that. Have a dead, brown lawn in a photo because it's the middle of winter – or summer? Not a problem. BoxBrownie can give you lush, green grass and turn any season into blooming spring with bright blue, sunny skies to match. Or what about a house for which you need a nighttime shot with the rooms all lit? Other software that has tried to do this automatically have gotten the shadows and the interiors all wrong. BoxBrownie nighttime photos gets them all right. This is one tech company that stood out at NAR Midyear for several reasons. First, their technology looks fresh, practical and cool. Second, it's highly relatable as it attempts to dramatically improve what every agent does: post and use listing photos in all their marketing. Third, agents will love their price points: if you want to use their service for just one picture, you can, and it could cost you as little as $2.00. All of their pricing is far less than the alternatives. They are a NAR REach Class of 2018 member. Their website – with pricing and lots of before and after photos – is at boxbrownie.com. Streak If Google and Salesforce had a baby, they might very well have named it Streak. Streak is Gmail with a native CRM (Customer Relationship Management) software interface. If you know how to navigate Gmail, you won't have a lot of struggles finding your way around Streak. It isn't just a Gmail widget-like experience (think SalesforceIQ or Insightly). It is fully CRM entirely woven into your Gmail account. Its deep integration with Gmail eliminates a few of the biggest objections that agents who still don't use CRMs have: it's pretty intuitive, it's a program agents probably already use, and the leads that come in from Zillow or realtor.com and many other lead gen sources are automatically identified and readied for a response. The downsides? Some agents and brokers might find the price tag high. The monthly subscription isn't as expensive as most Salesforce options, but the $49 a month price tag for a single user isn't cheap. Then there's the fact that Gmail spam rules prevent any drip marketing campaign integration coming from Streak. The Streak salespeople tell you that's a good thing since email marketing barely works today anyway. Details at streak.com. zavvie This tech firm's DNA comes from a real estate brokerage. It was born out of the technology used by 8z Real Estate in Boulder, Colorado, the fastest growing brokerage firm in Colorado last year. Their focus: hyperlocal marketing. They practically wrote the book on it. Earlier this year, zavvie published the first white paper on hyperlocal marketing for real estate. They've been on a roll ever since and have expanded from Colorado to coast-to-coast. Inman News just nominated zavvie and 8z Real Estate for an Inman Innovator Award. NAR just announced zavvie is part of their NAR REach Class of 2018. zavvie creates a hyperlocal platform for an agent to dominate his or her neighborhood online. Through neighborhood websites, neighborhood Facebook Pages, and actively contributing to sites such as Next Door, zavvie helps agents digitally farm their neighborhood. While zavvie automates some of the social media content posts for agents, zavvie also makes it super easy for agents to post content from their mobile app on the go during their regular workday activities. zavvie targets brokerages, teams and even has an individual agent offering that starts at $299 a month. Learn more at zavvie.com. MoveEasy Technology is driving the rebirth of concierge moving services being adopted by brokerages. MoveEasy is one of the newest entries, and it is leveraging the use of APIs (Application Programming Interface) to reduce the stress of moving for home buyers and sellers. Let's face it: nearly everyone hates moving. Just the planning stage alone can be maddening: you have to make so many phone calls. You have to find a mover, get bids, worrying about packing and possibly storage. But that's just the beginning. You have to stand in line at the post office and pick up your moving kit. Then you have figure out which gas and electric utility providers, cable or satellite company, and Internet services firm provides services to your new home. Worst-of-all: you have to go to the Department of Motor Vehicles to get your new driver's license with your new address. The entire process takes so much time and is a significant stressor. Most agents just let their customers go it alone. MoveEasy is a service an agent can offer their customers for free. It acts as a virtual concierge and puts everything at the fingertips of the home buyer, so they can go online: click, enter and select. For agents, it's a free service that makes them look like rock stars because they don't lift a finger. For brokerages, it's a no-brainer because MoveEasy handles all the tech the setup and agent training. MoveEasy is fully integrated with MoxiWorks and say they can integrate with just about any CRM. Check them out at moveeasy.com. Chime IDX integrated with CRM Chime uses an ad management system to generate leads. Leads are directed either to your Chime IDX Website or your Facebook page. There, they are prompted to register. The inbound lead data is collected and goes into your Chime CRM. The Chime CRM then uses Artificial Intelligence to send an email to the new lead and an alert to the agent that they have a new lead. Chime's pricing model offers a starter version at $25 a month (no lead routing) and a pro version at $49. While it provides a team collaboration feature, teams have noted in online reviews that the product is not as well designed for a team as it is for individual agents. Chime has done well integrating with the major ad portals, all the primary email platforms, and many marketing offerings. It continues to integrate with other software. It is a NAR REach Class of 2018 member. The website is chime.me. Matterport From the folks that gave the world three-dimensional home tours without the need of headgear or glasses, Matterport has a cool little feature they added and were talking about at Midyear. Agents know that Facebook marketing remains one of their most powerful and cost-effective ways to maintain top-of-mind awareness and generate a new kind of lead process: inbound, where the leads reach out to the agent. That's the magic of social media marketing. Matterport has a neat feature for its users that is largely going overlooked. It will instantly generate a "mini-movie" for a Facebook post. These video teasers, just 10-15 seconds in length, showcase one's 3D Video Home Tour, and include a shorter animated GIF file for use as well. Here's the coolest part: Matterport used Deep Learning (aka Machine Learning) to create and automate this process. The agent or broker does not have to do a thing. These are generated automatically as Matterport Spaces with more information here. Check out their cover video on Facebook here at the top of the page. Find them at matterport.com. More tech ahead There were more great tech firms at NAR Midyear, and there are sure to be an exponentially higher number in Boston at NAR Annual. From Active Pipe, a hot startup that offers automated email marketing to Quigler, a high-tech compliance solution firm (both NAR REach Class of 2018 members), Midyear scratches the surface of what's out there. With innovations in areas like Artificial Intelligence and Deep Learning, we can expect to see even more breakthroughs for agents and brokers in the months ahead. For insight on other hot tech trends from Tech Helpline, check out these articles: Drone-in-a-box for real estate? How Drones Are Transforming Real Estate Marketing Future Tech: Tools that will change our work and our homes A Quick Review of Smart Home Technology Gifts and gadgets for under $15 Tricia Stamper is Director of Technology at Florida Realtors®. Florida Realtors owns both Tech Helpline and Form Simplicity.    
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Top Headlines from NAR Annual
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Following #NARAnnual: Conference Wrap-up
Today marked the final day of NAR Annual in New Orleans. As we write this, Realtors from across the U.S. and Canada are on their way home after 4+ days of educational sessions, events, giveaways, parties, beignets and po' boys (all the food pictures were seriously mouthwatering!). As usual, we took to Twitter to follow the official conference hashtag, #NARannual, and the ongoing events. After all, the best reporters are often the attendees themselves. Although there were far too many great Tweets to include here, we've done our best to round up the best. ### Valerie Garcia - If you don't want sellers rating, ranking, and reviewing you, it's probably because you are doing a crappy job. Just saying. #NARannual JenniferArchambeault - Brokers should take control of brand consumer experience & not leave min standard up to individual agents #cryeleike #narannual #RISmedia Brandon Martens - Verbiage change! "Charge a brokerage fee not a commission" @alexmils. Even @leighbrownremax wrote that one down! #narannual Brandon Martens - Have sellers help you select comps from what's on the MLS @leighbrownremax #narannual Valerie Garcia - Ask questions in your listing appointment that you can allow them to say yes to! @leighbrownremax #NARannual
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Conferences, Conventions and Local Organizations: Are They Worth Your Time?
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How to Be a Trade Show Pro
It's our favorite time of year again – trade show season! After a brief hiatus for the winter holidays, real estate industry conventions are back in full force. With Inman's Real Estate Connect just one week away – as well as a host of other awesome shows – we thought the timing might be exactly right for a post on how to become a trade show pro. Because booking your flight and hotel is only half the battle. Our dedicated sales and marketing teams travel to dozens of trade shows in the US and Canada each year. So we aren't exaggerating when we say we have oodles of experience when it comes to finding the best eats, making sure your feet don't hurt and scoring the best swag. Read on for four industry-insider tips on how to be a real estate trade show pro! Make Friends with Twitter Today's real estate conventions and trade shows make use of identifying hashtags to enable conversations on Twitter. Hashtags are used to mark a tweet as belonging to a specific conversation. For instance, the hashtag for Real Estate Connect is #ICNY. If you click here, you will see that attendees and speakers are already using that hashtag to talk about what they're going to see and do at the conference next week. Because Twitter happens in real time, using Twitter to find conversations about the trade show you're attending is a great way to stay ahead of the curve. You can learn which booths are giving away the best swag, find out what events are happening next and even discover great places to eat. If you're new to Twitter, check out our Twitter tips for real estate agents and get started today.
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Did you miss it? Catch what you missed at Conference Live and Playback NAR.
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DO’s and DON’Ts of Networking Events for Agents
Do you ever attend regional or national real estate conferences? We do! Real estate conferences and conventions are great places to connect with other professionals and expand your sphere of influence. Whether you meet a fellow agent from a neighboring area with whom you can exchange referrals or a complimentary vendor you can partner with, networking is a great way to get more leads. Of course, meeting strangers at a professional event (or anywhere!) can be tricky. It's important to give the people you interact with the right impression and avoid social faux pas that might prevent you from doing business together in the future. How do you know what to say and what to do? To help you perfect your networking skills and maximize your opportunities, today we've compiled the eight DO's and DON'Ts of event networking for real estate agents and brokers. DO's Smile Is anything more intimidating than a stranger with a scowl? Invite conversation by smiling and making eye contact to let others know you are ready to interact. Avoid closed-off body language like tightly crossed arms or a downward gaze.
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REach™ Accelerator Class of 2013 to conclude at REALTORS® Conference & Expo
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5 Ways to Have a More Productive Conference
Heading to a conference, convention, or expo this month? With so many real estate events on the calendar, chances are you've got one coming up. Before attending your next event, try doing a little strategizing to make sure you get the most out of your experience. Your time is valuable and with jam-packed event schedules, a little preparation goes a long way! Below are five ways to ensure that your event is a productive one. 1. Plan your day. The plan doesn't have to be detailed down to the minute, but do take some time to look over the event calendar and choose what you'd like to see, attend, participate in, etc. Vet the speakers, break out sessions, and vendors before arriving at the conference. What looks interesting? Make a point to explore that at the event. Doing this alone is ideal since you'll be less likely to shift your plan or make adjustments for other attendees. Don't compromise on why you want to attend. It's your conference, so get what you want out of it! 2. Set goals. Before your next event, set a few goals and acknowledge what your intentions are. Do you want to learn something new? Network with colleagues? Look for products or services to grow your business? Thinking about these things and setting goals ahead of time is a proactive way to make your event a productive use of time. To take it a step further, think about how you want to feel at the event and make that a goal, too. How do you want to feel at the end of the event? By setting goals, you'll be better able to stay focused and reap the maximum benefit. Your goals may be different than someone else's and that's okay. Every attendee has his or her own agenda, but ultimately you are responsible for your experience.
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Hurry! Register now for the REALTORS® Conference & Expo and receive an MVP Reward!
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The REALTORS® Conference and Expo: A Year-Long Learning Experience
Register for a Premier Access Pass to the REALTORS® Conference and Expo and you'll get complimentary access to all education session recordings for one full year. Last year's attendees had access to more than 100 recorded sessions and nearly 150 hours of learning. No other real estate conference provides this much educational content during and after the event. The Premier Access Pass lets you pick and choose which sessions to attend at the conference, and which ones to review after the event. Agents: This is a great way to catch up on sessions you might have missed, or revisit sessions you attended for that key piece of information. Brokers: Share the sessions with your agents throughout the year to help them stay on top of the latest trends and opportunities. Last year's attendees say it best: "I will use the access to the online recordings of all of the seminars all year long to further reinforce my learning and gain inspiration along the way. That is actually the best part was that with the full conference I will have access to courses I missed because they overlapped with another one." "Wow! It's like a gift that keeps on giving! Now as I look forward to the next NAR Annual Convention I can take me time and gain additional knowledge all year long!...I am proud to be a member of the NAR and happy that I invested in myself by going to the best Conference ever!"
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#ICSF Day 2: Off-MLS Listings, Tech Tools and beyond
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Inman Connect Day 1: Robots, IDX, and C.A.R. vs. dotloop
Real estate technology conference Inman Connect kicked off in San Francisco today. Conference attendees attended panels and talks on subjects ranging from robots and Google Glass to the worth of IDX. The most anticipated event of the day, however, was the on-stage debate between C.A.R's Joel Singer and Austin Allison of dotloop. The two went head-to-head in a discussion on the security and privacy issues behind C.A.R.'s recent refusal to license its forms to dotloop. We took to Twitter today to watch all the action unfold. It's our favorite way to monitor real time updates from the conference. Below, we've compiled a few of the day's best Tweets to keep our readers up to date, as well. Read on for some great 140-character nuggets of real estate wisdom. * * * KWStudioCity - Realtors benefits when C.A.R. ensures that their privacy and security is protected and respected, comments Joel on forms usage at #ICSF Laurie Weston Davis - It's not a choice if an agent wants oranges and you are force feeding apples CAR #icsf #choice Jack Miller - Separation of Content (forms) and code (software) allow user choice. Why can't we do that? #icsf Sam Scott - High drama at #ICSF as Austin Allison and Joel Singer debate access to CAR's proprietary forms. pic.twitter.com/n4fxxWJjph
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The REALTORS® Conference & Expo Can Help You Make More Money
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Is it Important to Network With Other Agents?
We've all heard that networking is an essential aspect of strong business development. What many in the real estate industry don't seem to get, however, is that networking's sole aim is to grow and promote your business. Looked at through that lens, the value of networking for real estate agents lies in hanging out with people that can help them find clients, not those that are competing for those very same leads. Networking With Other Agents in Town It appears that the real estate industry generally conflates networking with socializing, and those are distinctly different animals. Remember, other agents in your market are highly unlikely to promote your business in any way, shape or form, so networking with them, in the strict sense of the word, is useless. Socializing, on the other hand, may be of immense value, but for different reasons. Who doesn't need to blow off steam from time-to-time, and what better way to do that than with someone who does what you do for a living? Who else understands the frustration of a listing client who insists on overpricing the home, or the buyer who lowballs every list price and wonders why his offers aren't accepted? From commiserating to sharing ideas, having lunch, cocktails or coffee with another agent in your market is good for the soul. Just don't think of it as networking, and don't waste valuable time socializing with your competition under the guise of networking.
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6 Online Resources for Real Estate Education
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zipLogix to Preview Next Generation of zipForm at NAR Midyear
NAR Midyear is almost here, and REALTORS® across the nation are packing their bags and finalizing their schedules. Some of you may be planning to just hit the trade show floor and explore, while others are using tech tools like NAR's Midyear Mobile App or Online Planner to figure out what booths and events to attend. Whatever your approach, we recommend visiting zipLogix® at booth 1900. zipLogix® was the pioneer of forms management in real estate and they continue to bring cutting edge innovation to each upgrade of their system. This year, they are highlighting progress made to improve usability, store and manage documents, and improve forms automation. Nearly every real estate professional is familiar with their flagship product, zipForm®, and this year the company will be previewing the next generation of zipForm® at the trade expo. Dubbed zipForm® Plus, this updated version takes all the functionality that users are accustomed to and wraps it in a new, more attractive package. It's more than just attractive, though. zipForm® is a powerhouse of a solution--sometimes to an intimidating degree. We're excited to see zipLogix® adapting to the larger tech sphere's movement towards clean aesthetics that Apple started years ago. After all, a well-designed interface is more than just pleasing to the eye. When form meets functionality in an intentional way, the entire user experience is transformed.
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Why Real Estate Conferences and Conventions are Important for Business
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Highlights from NAR Annual in Orlando
Today marked the final day of the NAR Annual conference in Orlando. Attendees left with new connections, new ideas, and tons of inspiration to push them to new heights in 2013. We followed the conference on social media--the perfect medium for such a tech-oriented event! We saw lots of Instagram photos (like Chris Nichols' pic of NAR President Moe Veissi), iPad giveaways, educational sessions on digital marketing, and so much more. We were especially impressed by NARconferencelive.com--a fantastic site full of up-to-date conference happenings! For those of you who couldn't make the conference--and for those who did, but couldn't possibly attend every session--we've compiled a list of Twitter updates from the conference. Each one is a bite-size nugget of great information. Real Estate Trends @RETrends - ECONOMIC TRENDS: Lawrence Yun, NAR’s Chief Economist, on His 2013 Forecast (video) @NAR_Research #NARAnnual Rod Alderink @NAIwmRod - "You can't sow the seeds of mediocre patterns and expect extraordinary results" NAR Convention #cre #NarAnnual #naiwwm
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#ICSF: Final Day
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#ICSF: Day Two
Many of my RE Technology teammates are representing at Inman Real Estate Connect in San Francisco this week. Unfortunately, I am not among them. So that I don't feel like I'm missing out completely, I'm following the conference on social media and sharing it with you nice people. If you missed my coverage yesterday, you can read it here. Now let's get started with today's highlights from ICSF. Follow ICSF 2012 If you'd like to follow ICSF yourself, you can check them out here: Twitter – also check out #ICSF Facebook RealEstateConnect.com/sf12 #ICSF on Twitter Some of my favorite Tweets for Thursday, August 2nd: Alain Pinel Realtors @alainpinel : Quote: "Can we stop calling it social media? It's media! Why call them Internet consumers? They're consumers!" @MattBeall #ICSF Matthew Shadbolt @Corcoran_Group : Nice advice at #ICSF from @LisaArcher "Any time you receive a compliment, ask for a referral, and build your lifelong book of business." Jeffrey Kershner @jeff_kershner : 5 ideas to get the mobile experience right: 1. Play to your strengths. @1000wattbrian #icsf Jeffrey Kershner @jeff_kershner : #2 Deliver the greatest good to the greatest number of users. Search should be simplistic. Forget the weirdos. @1000wattbrian #icsf Jeffrey Kershner @jeff_kershner : #3 Care about the design: Think about the beauty of your application. Make the interface pleasing. @1000wattbrian #icsf Jeffrey Kershner @jeff_kershner : #4 Kill friction. Don't make it hard to use your mobile app, ie remove passwords, usernames and barriers @1000wattbrian #icsf Jeffrey Kershner @jeff_kershner : #5 know what you want: define the goal of the mobile app. Is it to generate calls, leads, showcase brand etc. @1000wattbrian #icsf Cynthia Hoskins @Cynthia_Hoskins : "Pulling Your Listings from Aggregator Sites: Who Wins?" session at #ICSF. Now this conference is going to get good!
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#ICSF: Day One
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Get Ready for Real Estate Connect SF!
Inman News is hosting another spectacular Real Estate Connect convention in San Francisco this year! The event is scheduled for August 1st through 3rd at the Hilton San Francisco Union Square. If you haven't already, take a moment to register today. Why Real Estate Connect is Awesome RE Technology will be attending the Inman Real Estate Connect convention for a variety of reasons – opportunities to network with and learn from other industry thought leaders, exciting technology announcements and education, and robust learning opportunities with cutting edge sessions. But perhaps Inman News explains it best on the convention website: At Real Estate Connect you'll experience: Unparalleled networking with industry leaders including the executives at the top real estate franchises; entrepreneurs bringing new products to market; marketing execs; top-producing real estate agents and brokers; and executives from the leading financial service and title companies...in other words, the people who are driving change in our industry. A fantastic set of exhibitors representing the players you already know and our Startup Alley participants that have new and exciting products you haven't heard of yet. Keynote presentations and fireside chats featuring leaders and innovators describing what's ahead for the industry In-depth tracks such as Broker Summit, ConnectTech, Digital Marketing and MLS Solutions If you are an industry leader, or you just want to rub elbows with them, you've got to be at Real Estate Connect. Register now to reserve your space!
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Following #Midyear (Wrapping Up)
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Following #Midyear (Wednesday)
Seems like many of our readers are interested in hearing more about the goings-on at NAR Midyear. So let's take a look at what the online chatter is today. (You can read my report from yesterday here.) On Twitter The #Midyear chatter certainly picked up on Twitter today! We can't cover all of it, but we've pulled together some of the highlights. Nick Kremydas @Kremydas: Hundreds of REALTORS® up at 7am for a briefing by NAR's Chief Lobbyist! http://twitpic.com/9ln8qr #midyear PrescottREALTORS @PAARtweet: Jerry Giovaniello, Senior VP of Government Affairs for NAR, updates a packed house at 7am on Federal Issues #midyear http://pic.twitter.com/XzwsUNlI
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Following #Midyear
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3 NAR Midyear Sessions RE Techies Shouldn’t Miss
Will you be attending the National Association of REALTORS® Midyear conference this week? If so, there are plenty of great sessions planned. You can see them all here; however, we've selected just a few sessions that seem to focus on real estate technology that we recommend you all check out. If you attend one of these sessions, please get in touch and share your comments. 1) Protecting The Value of Your Data Thursday, May 17, 2:00 PM - 3:00 PM Location: Marriott Wardman Park Hotel, Maryland Suite Join REALTOR.com® for a discussion on data, its proper usage in advertising for home sellers, home buyers, social sites and mobile - and what REALTOR.com® is doing to help safeguard data from cyber-attacks and illegitimate use. Meet the Speaker: Curt Beardsley
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RETSO Recap: “Where ideas and Doers Meet”
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Video: Trying to Learn at Events - Stop and Listen
Check out the latest video from our social media guru, Maya Paveza:
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Video: Step Inside the Expo Hall at NAR Annual!
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Matt Fagioli is a Gracious Guy
Today, finding a brand that is not too awkward, and has an available domain name, Twitter handle, and Facebook handle is pretty hard. At one point, I was thinking that there could be a business built around pulling these three online brand identities together and selling them to new companies. I spoke with a friend who does movie marketing for Sony – she laughed in my face – saying that they spend so many millions marketing their media that they can invent brands and identities  - and that is what they do. Yielding her advice, we did not worry too much when we named RE Technology. We ended up getting retechnologyinc on twitter and facebook – which was fine. But xplode founder Matt Fagioli called us today with a gift. He gave us the twitter handle @retechnology! Moreover, he showed us how to move all of our twitter followers over to that account from the RE Technology account, without disturbing anything.
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A Real Estate Conference Unlike Any Other!
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DotLoop CEO, Austin Allison, Joins Influential Panel at Inman Connect in S.F.
We pulled this news from the DotLoop blog.      The Inman Real Estate Connect is here as some of the biggest names in real estate convene in San Francisco, July 27-29, for what many consider one of the year’s must-attend, industry events.  At DotLoop, we’re proud to sponsor and participate in this year’s event to network and share innovative ideas that will move the industry forward.  During the three-day event, thousands of influential real estate leaders will connect through workshops, presentations and a trade show.
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8 Days Until Agent Reboot Denver - Next Stops Las Vegas, Portland, Houston
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