REach™ Accelerator Class of 2013 to conclude at REALTORS® Conference & Expo

This year the NATIONAL ASSOCIATION OF REALTORS®' investment arm, Second Century Ventures (SCV), launched the REach™ technology accelerator program to bring the latest cutting edge technologies to the real estate industry. The inaugural class is set to conclude at the REALTORS® Conference & Expo in San Francisco in November.

During a panel discussion just before the Expo opens, some of the industry's top executives including Rick Davidson, CEO of CENTURY 21, Pam O'Connor, CEO of Leading RE and Errol Samuelson, President of realtor.com®, will discuss how they are using technologies from the REach™ companies to streamline communications, deploy social media and enhance their brands. Following the panel discussion, the REach™ companies will demonstrate their products and the progress they have made throughout the program.

Meet the REach™ Class of 2013 at the REALTORS® Conference & Expo in San Francisco:

• BombBomb: Get more listings and recruit more agents with the power of video email. BombBomb provides a complete e-mail and video marketing platform for developing, sending and tracking results of traditional and video e-mail campaigns from any device.

• Lumentus Social: Social media made easy and effective for real estate agents and brokers. Lumentus Social gives companies a measurable edge in identifying, understanding and engaging social media communities keeping social media communications on brand and on mission.
• Planwise: Engage more prospects and close more transactions by helping clients financially plan for the purchase of their next home. Planwise offers an easy to use financial forecasting tool that enables individuals to plan for major life events by simply and visually testing real-life scenarios.
• Reach150: Get your stellar reputation online with client testimonials. Reach150 provides a turnkey referral platform for service professionals to quickly build a positive reputation online.
• Treater: Referral marketing made social. Treater's marketing platform drives trusted referrals to help acquire new customers.
• Updater: The fast and free way for your clients to update all their accounts with their new address. Updater provides a free service for anyone who is moving to easily forward mail, update accounts, transfer utilities, and sign up for home services in a single location.
• Workface: Engage your clients and prospects online in real time via web, text and video chat. Workface's unique software platform is easy, quick-to-deploy and provides the ability for real time one-on-one conversations at a customer's moment of interest.

There is still time for Realtors® to get involved in REach™ - Join the REach™ Insight Panel.

Members of the REach™ Insight Panel receive first access to the new technologies introduced by REach™ companies. REach™ Insight Panelists are provided with free test accounts. Panelists choose one or more REach™ companies to work with and receive exclusive discounts from the companies in exchange for providing feedback on their experience. The commitment is small and experience to shape customized products very rewarding. Apply to be part of the Insight Panel today!