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Why Did a New Homes Construction Professional Join RESO?
A serial entrepreneur who started his first firm at 11 years old and is working on his fourth startup, Bill Gaul has been driven by solving problems. His first appreciation for standards came from his military experience, and it fueled Bill's keen interest in joining RESO. Although Gaul is new to RESO, as the CEO of Builders Update, he brings a new homes construction perspective to the development of industry standards. In this video interview, Gaul discusses the value he's found in attending RESO conferences. "I really love coming to RESO. From the networking, I am able to make contacts that I'm able to use as resources, and they're able to use me as a resource as well." Gaul says MLSs are not really set up for home construction and he sometimes finds himself as the odd person in the room. But he is working with RESO to help create new standards that are friendlier to the new construction industry. "I love standardization. It makes things easier to work with when everything is standardized," said Gaul. "You don't have to rediscover fire when you work with a new client, because everyone's working and singing off the same sheet of music." Gaul says that RESO can provide his builder clients information that will help real estate agents sell new homes, noting that the National Association of REALTORS® has stated that agents are responsible for 65 percent of new home sales. Gaul also says that some of the biggest values of being a part of RESO is networking and the ability to build your credibility with the industry. "For companies out there that are interested in dealing with MLSs…brokers…they need to be here at RESO. This is the best," said Gaul. "This is a great place to be able to meet those people face to face that you've been dealing with on the phone or through email. This is all about developing relationships, and these relationships last." Finally, Gaul noted that RESO provides one of the industry's lowest-cost conferences, making it easy to get a great return on investment. Book Your Hotel for the RESO 2020 Spring Tech Summit Now! To get the best rates, make sure to book your hotel early and register for the RESO 2020 Spring Tech Summit in New Orleans, April 20–23, 2020, at the Hilton New Orleans Riverside. | REGISTER AND BOOK YOUR HOTEL TODAY
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What Does $1 Billion Look Like?
Last year, HomesUSA.com's Ben Caballero—who has been atop the REAL Trends/WSJ "The Thousand" list of real estate agent rankings for both total dollar volume and number of transactions since 2013—became the "World's First Billion Dollar Producer." It's a feat that's hard to get our heads around because we toss around the term "billion" so frequently we forget how truly breathtaking this accomplishment is. From a PR point-of-view, it presented a significant challenge in finding a way to put what Ben had done in the proper perspective. That was the test we faced at WAV Group Communications when Ben became our client. A picture is worth 1,000 words One of my favorite quick reads as a young writer was Harper's Index. It was really the first textual version of the infographic, as it made numbers interesting and put a clever spin on numbers related to obscure and often startling facts and figures. It's also what sparked the idea of a great way to tell Ben's story: make it a visual one and bring those numbers to life. And that's why we turned to creating an infographic that could put in perspective exactly what Ben had accomplished. The goal was to show the awesomeness behind being the first to break the billion-dollar barrier. Think about it: one agent responsible for more than $1 billion in home sales during a single year! We also didn't know if Ben would ever hit that level of volume again. After all, Ben's markets were all Texas-based (Dallas, Houston, Austin and San Antonio) and conventional wisdom at the beginning for 2016 said that most of the Texas markets that were exploding with new home construction would soften. Nearly 100 percent of Ben's business is new home construction listings for builders.
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Real Estate Around the Nation
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Help Sell Your Land Listings With Vision
Those in the market for a piece of land upon which to build their dream homes often know what kind of house they want, long before they see the land. They love the charm of the Craftsman style; they long for simplicity of a ranch home. Perhaps they have always dreamed of living in a stately Victorian, or they grew up in a classic Cape Cod. Some of these potential home owners, however, may not actually know what makes a house a Craftsman or a Cape Cod—or if they'll even work with the chosen plot of land. There is another group of potential new homeowners, one that is open to other styles of homes but is unclear about the specific style. That is, until they see the perfect piece of land (which, of course, may be totally unsuitable for a home). These homeowners are sometimes harder to please, but with the help of a skilled land broker, they can begin envisioning the house that they will soon call home. How the Land Broker Helps Buying a home can be complicated; building a home can be even more so, especially if the potential home builders aren't experts in land ownership, loans and mortgages, house plans, construction, and design. Land brokers build the foundation of knowledge for new homeowners, helping them further down the line as they begin the journey to homeownership. Regardless of which type of potential land buyer, every new client must learn what the land they buy means for the house they'll own. The Size of the Lot Dictates the Home Style A family looking to upgrade to a stately Georgian manor may have trouble finding a parcel of land that can accommodate it, especially in densely populated urban or suburban areas. The size of a lot can be deceitful; many homeowners don't factor in local setback regulations that may push a house so far back that the house no longer fits. This Georgian style home has over 4500 square feet of living space, but the actual footprint of the home can be much larger. Alternatively, a plot could just be very oddly sized or shaped; a deep but very narrow strip of land severely restricts the style of house that can be placed there, forcing homeowners to opt for a two-story instead of a single-story.
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Are you re-considering developer/new construction marketing?
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Develop Online Applications with dataFloat
IDC Global is a software development company that focuses on database and data processing specialized to improve the performance of Internet and other networked applications. Their new product, dataFloat, offers significant improvements in performance and scalability for Internet and mobile applications and also allows clients to develop e-business and multilingual applications easier and more efficiently.
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