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What Does $1 Billion Look Like?
Last year, HomesUSA.com's Ben Caballero—who has been atop the REAL Trends/WSJ "The Thousand" list of real estate agent rankings for both total dollar volume and number of transactions since 2013—became the "World's First Billion Dollar Producer." It's a feat that's hard to get our heads around because we toss around the term "billion" so frequently we forget how truly breathtaking this accomplishment is. From a PR point-of-view, it presented a significant challenge in finding a way to put what Ben had done in the proper perspective. That was the test we faced at WAV Group Communications when Ben became our client. A picture is worth 1,000 words One of my favorite quick reads as a young writer was Harper's Index. It was really the first textual version of the infographic, as it made numbers interesting and put a clever spin on numbers related to obscure and often startling facts and figures. It's also what sparked the idea of a great way to tell Ben's story: make it a visual one and bring those numbers to life. And that's why we turned to creating an infographic that could put in perspective exactly what Ben had accomplished. The goal was to show the awesomeness behind being the first to break the billion-dollar barrier. Think about it: one agent responsible for more than $1 billion in home sales during a single year! We also didn't know if Ben would ever hit that level of volume again. After all, Ben's markets were all Texas-based (Dallas, Houston, Austin and San Antonio) and conventional wisdom at the beginning for 2016 said that most of the Texas markets that were exploding with new home construction would soften. Nearly 100 percent of Ben's business is new home construction listings for builders.
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Real Estate Around the Nation
Home building has been the last area of the real estate market to recover from the recession. Generally, it's believed that builders were hit the hardest during the recession. Many builders use leverage to purchase land and take loans for home building. When the investment market for these loans dried up and the value of the land collapsed, many were forced to downsize, cease operations or, in some cases, shutter everything. Coming out of the recession, builders have been slow to get started. It took a number of years for the market to work through the distressed and bank owned properties. Meanwhile, population growth continues in America and lack of inventory remains a key issue. Last month, CoreLogic reported that about 1.7% of homes are for sale. This is about half of the normal inventory amount. The lack of inventory is driving transaction prices up even as unit volume remains steady. Home builders play a key role in supplying inventory to the market. Here are the home builder stats around the nation for March.
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Help Sell Your Land Listings With Vision
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Are you re-considering developer/new construction marketing?
What you need to know about post-recession developer/new construction marketing Re-sales have seen a great comeback, and new construction is particularly hot of late. A lot of brokers are re-considering developer/new construction marketing as a way to expand their offerings and increase revenue. However, as I talk to many brokers who were very active in this space pre-recession, they are telling me it's a different world these days. Many developers (and brokers) were burned during the recession. They were stuck with inventory and huge marketing bills when things dried up. As a result, many are infinitely more cautious and analytical about things today. But I also see many are making the same mistakes when it comes to developer/new construction marketing: Making investments in traditional print media without a plan beyond distribution. "Let's print up a bunch of pretty brochures and give them to agents in town." Many developer and broker developer marketing services websites are substandard. And definitely not responsive (mobile-ready). A huge misstep in this day and age! Few have a true strategy for attracting foreign buyers, who predominantly prefer new construction! On the other hand, many developers — especially those building in hot markets — lean towards focusing on the consumer rather than developing relationships with agents in an attempt to save commission dollars.
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Develop Online Applications with dataFloat
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