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Marketing New Construction Homes: What Real Estate Agents Need to Know
New construction homes are a popular choice for many buyers, especially in markets where a lack of housing inventory exists. No matter what the reason a buyer is opting to build a house, marketing new construction homes often presents unique challenges for real estate agents. The market for new construction is strong, but you may still have to adopt new tactics to market new construction homes to your audience. Get started with our guide on what real estate agents need to know about marketing new construction homes.
How to Help Me as a First Time Home Builder
Not too long ago, my spouse and I decided we no longer wanted to pay rent and needed to invest in our own equity. So we decided to jump into the real estate market! As first-time home buyers, we could not get in to our dream home right away and needed a starter home first. However, after determining our budget and viewing our options we were put off at the selection. Then we came across a new build of townhomes that had all the luxury items we wanted in a home: walk in closet, master bathroom, open concept kitchen, and right in our budget... it was perfect! One thing led to another and there we were, sitting in a trailer office on site, with nothing built but a hole in the ground that would eventually become our new home. Do you know how scary it is to buy your first home when all you have to go by is a picture and some floor plans? Being a professional videographer, I am a very creative person, but even I could not imagine what my home was going to look like. After the deposit, the mortgage loan, and signing papers it all felt like a dream. And don't even get me started on picking upgrades! Upgrades... I don't even know what the original looks like! All in all, it was a very surreal and overwhelming experience that was greatly aided by the patience and understanding of our agent. So here are some points for agents to help first time home builders and ease the pain.
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