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How to Boost Your Business When You Partner with a Builder
You Can Grow Your Revenue Stream by Creating a Relationship with New Home Builders Many would-be buyers begin their house hunt from existing housing inventory while others turn their homeownership dreams into reality with a custom-built home in their local communities. When you partner with custom home builders, you open the door to a whole new revenue stream for your real estate business. Creating a working relationship with custom home builders is a win-win-win for you, the builder, and the home buyer. At the same time, you add more value for buyers who've purchased land—streamlining their journey to the new home they want. It also works in reverse: Your builder partner can refer their clients to you to help them acquire the land they need. Either way, you can earn a commission as clients go forward. On top of a boost in revenue, you'll raise visibility for your land listings among buyers who urgently need them. Selling sales associates can also acquire more leads since builders often work with clients who need to sell an existing home to finance new construction. What Can Sales Associates Offer That Builders Need? You might wonder – what motivates a builder to partner with one sales associate over another? Many builders minimize uncertainty by working with the same title company and lender for every transaction. That helps ensure closing takes place on schedule and prevents them from absorbing carrying costs for completed stock. The builder-sales associate relationship can be just as vital for sales associates willing to commit to one or more specific builders. In any partnership, there needs to be a mutual commitment to promoting and benefiting the other party. Luckily, there are lots of ways sales associates can be indispensable to a chosen builder. Sales associates are experts at "translating," so builders and buyers don't end up talking past each other. They ensure that buyers understand the terms of sale, then work with the builder to ensure everything is delivered as agreed. Buyers love the chance to participate in the design and select finishes, but the fun stops if they feel misled. A sales associate orchestrates the process so all expectations are met. The sales associate's role is even more visible in new home communities. Actively promoting a builder's community fosters rapport. That feeling of reciprocity can make it easier for your future clients to get special requests incorporated into their new builds. First Steps for Creating a Builder Partnership Buyers of custom construction homes are often on their second or third property. You can maximize the value you offer by providing sales support for their existing home. This streamlines the transaction and benefits everyone involved by getting buyers to closing faster. To make the biggest splash with a builder, get to know their offerings inside and out––literally. Ask to visit recently-constructed homes, and those homes still in progress to get a sense of the process. Find out what the builder considers their key selling points so you can communicate them in ways that are truly meaningful for buyers. Familiarize yourself with all the available floor plans and add-ons so you can match options to each buyer's needs. Last but not least, interview builder representatives and find out the kinds of questions buyers have asked them in the past. Builders often look for partnerships with sales associates when they have been burned by unqualified buyers. By putting in face-time and doing your research, you will demonstrate to a prospective partner you're in this for the long haul. New construction is a lucrative area where you can expect cycles of strong growth. Not only that, but it's also exciting and fun for sales associates and buyers alike. Get Started Promoting Your Partnerships Delta Media Group® has made it easy to feature home builders, their communities on your website. Spotlight the builders, their communities, and model homes you represent on your website using DeltaNET™️ 6 and its Builder Showcase feature. Add a detail page for each builder highlighting their company details, inventory listings, and open houses. Call special attention to model homes. Adding Google maps to these pages, your website visitors can find these communities and listings easily. You'll be able to add floorplans, plat maps, brochures, and videos for potential buyers to view. Promote upcoming open houses on your website too. Find the right builder in your area, and your partnership could be the platform that brings you both to the next level. Not getting your copy of Delta Media Group's magazine, Real Estate Marketing & Technology? Sign up today. Your subscription is free. To view the original article, visit the Delta Media Group blog.
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How to Sell Property 'Off the Plan' in 72 Hours... even if you've never done it before.
"We're selling circles around the other builders that are on the same street… both in terms of numbers and in dollars per transaction." The words of one very satisfied development marketing agent who used 3D renders to sell their builder's off-the-plan property, in less than 72 hours. When their online listing went live, it absolutely whomped similar developments on the same street in terms of views, Zillow saves, sale price, and the speed of sale. These other developments were using 2D black and white elevation images and half-finished build photos in their marketing, not holding a candle to the photo-realistic external renders, 360° internal renders and virtual tours used by this savvy agent. What exactly are renders? 3D renders are also known as architectural visualizations or real estate renderings. They are 3D visuals of building plans that virtually bring property designs to life. Property buyers are visual, which is why the display home has been a crucial sales tool for property developers and marketing agents in the past. To cement a sale you can't rely on a buyer's imagination to see what a property will look like beyond the plans. Renders showcase what a property will look like complete with photo-realistic furnishings, landscaping, lighting, façade, and room navigation. Like a display home, 360° render virtual tours allow buyers to walk through a home, but in this instance, they can do so from anywhere. They can integrate themselves into a property in their own space, at their own pace. Plus, using Additional Outputs in a virtual tour, buyers can toggle between different designs, colors, styles, and options. Here is an example of a 360° Render Virtual Tour: How can high quality renders benefit my real estate sales? As Solid Ground Home Builders and their marketing agent Charles Nitschke recently discovered, using renders to sell your property is a no-brainer. BoxBrownie.com's business expertise brought to renders has made them more affordable than before without compromising on quality. Plus, a quick turnaround means a quick to market strategy is available. Charged with selling a land and home package in Spokane, Wash., Nitschke ordered four internal 360° renders, and two static external renders to display the front and back elevations of the unbuilt home, plus a 3D floor plan with furnishings. This provided an affordable solution to "build” a quarter of the house, virtually giving the agent 90 percent of what they needed to go to market. They also received a virtual 360° tour link to embed and share on the listing—a speedier solution for display homes to allow potential buyers to walk through. With a two-week turnaround on the 3D renders, the online listings were up quickly and the builder had their first contract within 72 hours. To date, they have since contracted four more sales from their 3D render listing. Why should I use 360° renders? 3D renders provide a photo-realistic image of an unbuilt home, allowing you to market the intangible. By bringing the property to life with high quality imagery, BoxBrownie.com renders are an extra tool in your go-to-market strategy that are much more affordable than previously realised. Making the step up from static to 360° renders is a small increase pricewise, but a big step up for market interest. With complimentary 360° virtual tour creation and hosting thrown in, you'll be top of the class on MLS and listing sites who now offer a "search by virtual tour” filter. There is no need to create a 360° render of every room to take advantage of showcasing with a virtual tour. The use of 3D renders in development marketing is proving to be the most successful way to sell a property off the plan. If you want to learn more about BoxBrownie.com renders and how they can increase your property marketing capabilities, register here and our Expert Renders Team will be in touch. BoxBrownie.com is currently offering a free virtual staging edit (valued at $32) to every RE Technology member (new accounts only). This offer expires on November 30. Click here to claim your free virtual staging edit.
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Are You Marketing New Construction Homes Correctly?
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Top-Ranked Real Estate Agent Ben Caballero Issues New Podcast Episode
One of real estate's most popular podcasts, "Ben Caballero: Real Estate Lessons from the #1 Ranked Agent in the US," released today a new episode for home builders. "Following a recent federal advisory concerning the Covid-19 response, most states have designated residential construction an essential service," said Ben Caballero, president and founder of Dallas-based HomesUSA.com. "Home builders are continuing with construction, but they need creative ideas to help them prepare for the market's recovery while remaining viable. This new episode discusses ideas on how builders can do that," he said. "Ben Caballero Real Estate Lessons: Part 5 – How Production Home Builders win by maximizing the Multiple Listing Service (MLS)," features legendary top producing agent Ben Caballero, a current Guinness World Record title holder for "Most annual home sale transactions through MLS by an individual sell side real estate agent." Ben is the first individual with more than $2 billion of MLS recorded sales transactions in a single year, a feat he has accomplished every year since 2018. He has been consistently ranked as the No. 1 agent by REAL Trends in its "The Thousands" lists, which appears in the Wall Street Journal, for both transaction sides and volume since 2013. Now available for free download on Apple iTunes and Google Play Music, "Part 5" is the latest episode in a podcast series that has received thousands of downloads from real estate agents and home builders since its debut at the end of 2018. Ben says his newest podcast episode focuses specifically on home builders because, "Builders are missing a multi-million-dollar profit opportunity by not truly understanding the value, or taking full advantage, of the best and cheapest real estate marketing tool in the world: the MLS or Multiple Listing Service." In the new 14-minute episode, Ben explains why speed, accuracy and efficiency are essential to the management of builder listings in the MLS. Ben discusses how he fully leverages the MLS to help his 60+ builder clients in Texas make faster sales and increase profitability by reducing carrying costs. Throughout his five-episode podcast, Ben shares secrets to his success, gives advice to agents on how to build their businesses, explains the unique services he and his company, HomesUSA.com, provide builders, and tells stories about his rise to the top. Each podcast is introduced by award-winning real estate journalist and accomplished author Tom Kelly. "Most of America's 1.4 million licensed real estate agents remain housebound, working from home. Many are taking time to learn new skills to prepare for a major rebound in real estate business. My podcast series teaches agents a huge business opportunity: how to work with builders," Caballero added. Ben Caballero's podcast series is also available on Spotify, iHeart Radio, Player FM and most major podcast platforms free of charge.
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Marketing New Construction Homes: What Real Estate Agents Need to Know
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How to Help Me as a First Time Home Builder
Not too long ago, my spouse and I decided we no longer wanted to pay rent and needed to invest in our own equity. So we decided to jump into the real estate market! As first-time home buyers, we could not get in to our dream home right away and needed a starter home first. However, after determining our budget and viewing our options we were put off at the selection. Then we came across a new build of townhomes that had all the luxury items we wanted in a home: walk in closet, master bathroom, open concept kitchen, and right in our budget... it was perfect! One thing led to another and there we were, sitting in a trailer office on site, with nothing built but a hole in the ground that would eventually become our new home. Do you know how scary it is to buy your first home when all you have to go by is a picture and some floor plans? Being a professional videographer, I am a very creative person, but even I could not imagine what my home was going to look like. After the deposit, the mortgage loan, and signing papers it all felt like a dream. And don't even get me started on picking upgrades! Upgrades... I don't even know what the original looks like! All in all, it was a very surreal and overwhelming experience that was greatly aided by the patience and understanding of our agent. So here are some points for agents to help first time home builders and ease the pain.
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Develop Online Applications with dataFloat
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