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28 Topics to Theme Your Real Estate Newsletters
Real estate newsletters can be very effective in connecting and engaging with your lead database. Whether you send email or hardcopy newsletters, it's always important to give your readers valuable content, so they associate your name and brand with helpful information. Since inboxes tend to flood with emails on a daily basis, newsletters should be unique and catchy. When creating newsletters, you can use several tactics to make your message stand out, one of which is by theming your content or message. Here are some topics to help you brainstorm and get started! Real Estate Newsletter Topics: 2022 Real Estate Trends to Be Aware Of Predicted Buyer Profiles of 2022 Predicted Mortgage Rate Trends for 2022 Real Estate Scams to Be Cautious Of Safety Tips for Homeowners When Is the Right Time to Sell or Buy? Latest Trends in New Construction Local Real Estate Trends (TIP: Tailor your content to the local market to provide relevance) Local Community Events DIY Design Tips to Update Your Home Fix-It Tips For Small Projects Around the House DIY Tips for Landscaping Your Backyard Best Practices for Keeping Your Home in Good Shape with Pets What to Look for When Shopping for a New Home First-Time Buyer Advice Green Home Tips Selling Scams to Be Cautious Of Feature a Luxury Listing Interior Design Trends Moving Tips - Recommend any companies? Home Staging Trends Common Selling Questions and Answers Top Reasons to Move Open House Advice What to Look for in a Seller's Agent How to Increase the Value of Your Home Seasonal Tips for Selling a Property Holiday/Season Inspired Pro tip: Try creating your newsletter as a real estate infographic. Readers are drawn to images over text, keeping them engaged longer! Whether you're informing leads about real estate trends, DIY tips or buyer and seller insights, make sure to provide compelling newsletter content (like these!) that your readers will find valuable. To view the original article, visit the Zurple blog.
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Top 10 Roadblocks: Clearing the Path to Success
Thursdat, July 7, 2022 at 10:00 AM PDT There are plenty of reasons why leads may start to pull-back when you reach out to them. Get one step ahead by understanding common roadblocks and how to clear the path. In this session, we'll share the top 10 challenges in connecting, converting and establishing value with online leads and how to overcome them. Examples of what we cover: Just wanted more info on the property Not ready to talk to an agent The listing is under contract Register now!
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Friday Freebie: Scripts and Tips for Voicemails that Get Results
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Why Real Estate Agents Should Prioritize Meaningful Outreach
Not all follow-up is good follow-up! It's 2022 and consumer demand is high. People expect Amazon speed combined with boutique service. Your outreach needs to be specific, high-converting -- and never generic or impersonal. Creating Custom, Lead-Specific Outreach In today's market, you need to be "listening" to what your leads are doing online. You should know how they're engaging with your site, allowing you to send them a customized outreach based on their activity. For example, if you know that a prospect is spending more time on the landing pages with one of your property listings — continually visiting, scrolling, and spending large amounts of time on the page — you'd understand that they are favoring this property over competing options. Access to your website data can help you leverage value-driven outreach plans. When you do follow up with that lead, you can promote the listing that they have been eyeing and prompt them to set up an appointment with you to discuss their position further. Do This → You might send an outreach email saying: Hello! If you're planning on buying a home in X market, you should check out this listing. It includes all of the amenities and features that you mentioned you're looking for, and it's at a great price. To help us better understand your specific needs and circumstances as a homebuyer, would you like to set up an appointment? We can speak more about X listing and develop a custom strategy to see if purchasing that listing is a viable investment for you. Text or call me at (XXX) XXX-XXXX, or send me an email so we can book a quick meeting. Looking forward to hearing from you! Not That → Compare this targeted, hyper-focused email that speaks to the lead's existing preferences to a bland, generic email asking them to browse the listings on your site. Pro Tip: Always prioritize value. Your outreach needs to grab the attention of your website traffic and offer them something of real value. Including the address and photos of the listing that one of your leads seems to be interested in is more likely to increase the efficiency of your follow-up. By offering them the chance to speak with you about their ability to purchase the house, the lead has a lot to gain by making the appointment with you — and you're one step closer to landing a new deal. Using Meaningful Outreach to Build Relationships You already know that capturing a lead's business typically comes after multiple touchpoints. As you're moving your leads through the sales funnel, meaningful outreach will give you to chance to build trust, credibility, and provide a preview of your services. Let's say one of your internet leads is spending a lot of time online calculating a loan. If you're observing how your internet traffic is behaving on your website, you'd be aware of their focus on loan-related topics — giving you a strong edge to move forward with. When it's time for you to reach out to that lead, you can speak directly to their needs. Even if they are not yet ready to buy, you can offer them helpful tips and information about financing their upcoming purchase. Do This → You'd be able to send an outreach email saying: Hello! I hope your home buying preparations are going well. I wanted to share a few helpful pieces of information regarding mortgage loans and home financing. Did you know that there are loans with low down payment requirements and low-interest rates for qualifying buyers? I've attached resources with more information that may help you. I've also included a list of questions that you should ask as you're looking for a lender to work with. If you have any specific questions or would like guidance as you take the first steps to secure financing, I would love to assist you. Let's book an appointment to speak soon. I've copied my upcoming availabilities below. Let me know what works for you and we'll move forward. I'll bring additional loan resources to our meeting as they will help you moving forward. Not That → If you had just sent an outreach email about your home buying and selling services, you would have missed out on the chance to touch on a real, pressing concern of your lead. Pro Tip: Even when you share helpful resources and real estate guides in an outreach email, always offer more with the catch of booking an appointment with you. This will incentivize your leads to keep their appointments since they'll receive custom tips and information by attending. To view the original article, visit the BoomTown blog.
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9 Web Content Ideas for Real Estate Agents
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30 Real Estate Email Subject Lines that Entice Leads
Email marketing isn't dead, you may need to just revamp your current campaign. When buyer and seller leads are navigating through their inbox or spam folders, they're deciding in seconds whether an email is worth their time. In fact, one study found 69% of email recipients report email as spam, based on the subject line alone. Email subject lines are a huge component of successful email campaigns. Subject lines, if done correctly, will entice readers to open your emails, not mark them as spam. Use this list of real estate email subject lines to increase your email open rates: Personalization This list of email subject lines will help you get started with a successful campaign. Personalized subject lines are designed to make your audience think they have met you previously. When a reader thinks an email might be from someone they know, as opposed to spam, they'll be much more likely to open it. Quick Question "Insert Name" Referred Me to You Let's Meet Up for [Insert Activity] on [Insert Date] One More Thing Let's get together [insert date] I have to ask I called, you didn't answer I missed you last week You weren't home, so I left a message How about next [MTWTFSS]? I need your opinion [insert name] how have you been? Similar Interest These subject headers will entice leads due to the fact that they are currently looking for or selling a home. Including a lead's target market within the subject line will increase their interest, as they can work with a limited number of agents serving that neighborhood. I Heard You're Looking for a Home What You Should Know About the [insert target market] Housing Market Why other agents can't help you Prices are [increasing/decreasing] in [insert target market] Up and coming neighborhoods in [insert target market] Here's where you should buy/sell in [insert target market] I can help you [buy/sell your home] Mystery It's true that when you're unsure of who or where an email came from, you'll be more likely to open it. That email could be from a former colleague, a new job opportunity or a distant friend. Ambiguous emails entice the reader to find out who the sender is. [A Blank Subject Line] Where do we go from here? We don't know what's next We've got you covered It's better if you didn't know Here's Your Private Invite Urgency Urgency is used in many different marketing tactics—think of 24-hour sales or limited edition items. The email header should make leads feel like they might miss out on a opportunity if they do not open your email. Almost There's still time It begins today It ends today Things are heating up in [insert target market] Why you should buy/sell now in [insert target market] Another huge aspect of lead conversion from email campaigns is response rate. Studies show that leads are four times more likely to convert into a client, when you respond within the first five minutes. After the first 30 minutes, leads are 21 times less likely to convert. Happy emailing! To view the original article, visit the Zurple blog.
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Lead Conversion for Real Estate Leads Not Answering Their Phones
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Friday Freebie: 67 Text Message Templates that Get Replies
Emails can be missed, phone calls can be screened, but text messages? With a 90% open rate, they have one of the highest engagement levels of any type of communication. But just because a real estate lead is likely to read your text doesn't mean they'll respond to it. How can you up your chances for starting a conversation with real estate leads over text? This week's Friday Freebie to the rescue! Today, we're highlighting a collection of 67 text message templates that are designed to reach leads and initiate a response. Read on to find out more. Free copy of 67 Text Message Templates that Get Replies from Real Estate Leads, courtesy of Zurple Here's the good news: Most text messages are read by recipients within 90 seconds. The bad? Not everyone is willing to respond to text messages from people they don't know—and real estate leads don't know you…yet. Zurple's text messaging guide aims to help you change that. The guide offers insight into why leads respond to texts, and provides text templates for various scenarios and lead sources, including cold leads, follow-up on free home valuations, referrals and more. Here's a brief glimpse at what's included: Text messaging tips that increase replies Text message templates for general leads Text message templates for homebuyer leads Text message templates for home seller leads And more! Ready to start engaging more leads? Download 67 Text Message Templates that Get Replies from Real Estate Leads now!
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Pet Peeves from a Real Estate Lead's Perspective
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How to Be Friendly, Yet Professional in Online Chats (Part 2)
In a previous article, we talked about the first four keys to making clients satisfied in online chats. In this article, get eight more tips to make your leads and clients feel happy in online chats. Check for Grammar and Spelling When talking to clients, you have to make sure that your sentences are grammatically correct and official. Do not use abbreviations such as ASAP, BRB, FYI, BFN, TY. A professional Realtor will always write the full words and avoid grammatical errors. Being too friendly and using slang will make clients feel like you are not very professional or, worse, they will not take you seriously. Although it might seem like hard work for new Realtors, there are several apps that will help you write content, such as Grammarly. Be Responsive If you are not a native speaker, communicating with clients can be stressful work for you, especially initially. Don't be afraid to send your messages right away. Proofreading your message can be a bit tiring and will keep your potential clients on wait, and they might lose interest in you just for delaying with your response. You might have grammatical mistakes or minor errors once in a while, but don't worry. You are a human being, not a robot, and your clients will understand a minor typo. However, avoid making them often. Save the Humor for Later Making jokes is a risky option, especially if you're unfamiliar with your clients' sense of humor. But being friendly is a must. Clients should trust you, but pay attention not to cross any lines and always remember that this is a business chat. Act in a way that satisfies everyone. Wrap up Conversations with a Positive Note At the end of the conversation, you should always make sure that you have answered all questions and solved the problem so that the client is truly satisfied with you and your services. Then you can end your conversation with a friendly tone. The end of the conversation is as important as the start. Your potential client should feel comfortable messaging again. At the end of the chat, ask if there is anything else they would like to know or ask. Never leave the client hanging at the end—make sure they know that the chat has come to an end. Use Active Voice Using the active voice is important. Using the passive voice all the time might sometimes make the message unclear and your client may get the impression that you are not that professional in what you do. Here are the benefits of using the active voice: Active voice is not confusing It's simple and direct It emphasizes and adds clarity to the sentence It's not always possible to have a conversation in the active voice only. Of course, you will have sentences in passive voice in your daily chats, but just make sure not to let it be frequent to avoid an awkward conversation. Give Fast Replies Never leave a chat unanswered. When a lead's message is left unanswered, they lose interest in your services and will straight up go to the next agent. Sometimes, they even text several agents and will go for the ones that reply fastest. So always be ready to accept the chats as they come. Ask for Feedback At the end of the conversation, especially if the client has reported an issue, ask for feedback. Problems occur in every real estate company. Asking clients for feedback will help you work with more efficiency. Every but of feedback will let you know what to do to be a better Realtor. The more you meet or exceed clients' standards, the more you will gain potential new clients. Avoid Misunderstanding If a client does not entirely explain their issue or explains in a way that might lead to misunderstandings, ask for further explanation. If it's not possible via online chat, you should give them a call to properly understand the issue. Misunderstandings can lead to bigger problems. Ask as many questions as needed to ensure that you understand what the client is asking. Final Word Knowing how to chat with clients and how to keep them happy with you and your services is crucial. The bottom line is that with successful communication techniques, you can keep both you and your clients satisfied and happy. Your clients are your key to your success. Make sure you show them the care they need. To view the original article, visit the Realtyna blog.
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How to Convert an Internet Lead via Phone
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How to Be Friendly, Yet Professional in Online Chats
Have you ever been in the position where clients or prospects send you a direct message online, but you don't know exactly how to guide them or give them an accurate response? Well, don't worry. In this article, we will explain how you can make communicating easier with clients over chats or emails. Talking over chats with clients is such an important role, and you have to put in as much effort as you would if you met your clients in person. However, the challenge sets in when you don't know what tone to use. It is vital to communicate with your clients and prospective clients in a warm, friendly, but professional manner and avoid being too pushy. Now, let's dive in! Here are a few techniques on how to improve your real estate business by communicating better with leads and clients: Greet Clients Remember to always greet your clients with a warm and friendly tone. This way, they will know that they are welcome and will feel comfortable enough to have a professional bond with you. For example, you can write : Hi Ashton, Good morning. This is [your name] from [your company]. How can I help you today? Pay Attention As a real estate agent, chatting with your client requires a lot of attention and patience. Thus, when clients report a problem to you or explain their situation, you have to listen very carefully because missing even one word could make them feel misunderstood and unsatisfied with your customer service. Tell Them to Hold on Always be honest with your clients. Having them waiting for your response can be exhausting. If you don't reply to your clients' messages on time, you might lose them. It helps to have a team assisting you with your website chats for timely responses. Answering potential client inquiries on time is key to their satisfaction. Sometimes, it's okay if you don't have the answer to a specific question immediately. Just tell your clients to hold on so you can provide a suitable response to their inquiry. Offer Further Help Whenever you answer all your client's questions, ensure that they don't have any further questions. Offer additional help or explain more, if need be. So, at the end of each conversion, ask them the following questions: Is there anything else I can help you with? Do you have any other questions you would like to ask? End the Conversation Appropriately Always remember that a satisfied client will advertise your real estate business, so you have to be nice and welcoming. Also, make sure you provide them with suitable answers to their questions. Ending the conversation is one of the most important parts of communicating with your clients and prospects. How you end the chat determines how they will always remember you. Make sure you have answered all the questions and double-check if the conversation helped them or not. Ask to know if they were satisfied with your service and if there's anything else you can improve to make their experience with your company even more satisfactory. The end of your chat should look something like this: Did I answer your question? Hope to hear from you soon Before you go, is there anything else I can assist you with today? I'm happy to help. Is Using an Emoji Unprofessional? Using emojis in business chats is a debatable subject. Emojis are a way of communicating feelings. We only use them to let the person on the other side of the chat know how we feel. Customers are also human and have feelings too. So, using emojis is another way of making the conversation warm and friendly. However, not all emojis are appropriate for business conversations. Thus, make sure to use only business-friendly emojis in your chats with clients and potential clients. It is also worth noting that using too many emojis might throw the client off. So, keep your use of emojis limited. Final Words If your real estate business is online, then chatting with clients is your way of expanding your business. The more satisfied your clients are, the more referrals you'll get. Adopt a warm, friendly, and professional approach when chatting with your clients. After all, having a positive conversation with your clients will increase your chances of getting new leads and referrals! To view the original article, visit the Realtyna blog.
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How to Maintain a Positive Email Reputation
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Why Content is the Holy Grail of Your Marketing Strategy
If you're already familiar with the phrase "Content is King," then you are ahead of the real estate pack. This phrase has become a mantra repeated over and over again by savvy digital marketers across all industries. The most successful entrepreneurs and industry leaders have adopted the idea that digital content is vital. Blog posts, email newsletters, and social media posts are all central to a marketing strategy. Publishing fresh, engaging content over and over again on a consistent basis is crucial. It helps you establish authority, attract more website traffic and generate more leads. And who doesn't want more of that? The unfortunate truth is that many people won't stay on a page long enough to read a complete article. Yet, in order for your website to appear on the first page of Google's search results, you will likely have to publish carefully written SEO-optimized articles and email newsletters, on a regular basis, over the lifespan of your business. Therefore, with all the other things you need to do to keep your business thriving, this can seem a bit overwhelming. Every day, over two million new blog posts go live, and over 205 billion emails are sent. So, as real estate professionals, how do you stand out from the pack and keep up with that incredible pace?  Here are three innovative ways to design content for your audience: Lists A great piece of content could be something like, "10 Things to Keep in Mind When Buying Your First Home." The items on this list will be as relevant today as they will be a year from today. It addresses a long-term need. No matter what the year or season, there will always be a curious people who are planning on purchasing a home. If you can come up with a great list of tips for new homebuyers, you will have people coming to your site. Furthermore, it will allow the search engine ranking of your site to consistently grow stronger. Define Something Part of running a solid content strategy is to put yourself in the shoes of your prospective clients. What are they curious about? Try thinking of a niche topic that potential clients might need information on. Then, you can write an article that explains it well. For example, an article that explains the difference between a buyer's and seller's market checks two crucial boxes: it answers a question that people will always be curious about no matter when they read it, and it answers a question asked by people who are likely interested in buying a home. This is the kind of content that, if optimized correctly, can attract potential clients to your site while building credibility and improving your search ranking. How-To's Did you know that a simple Google search for "How to start looking for a home" yields 663,000,000 results? Some of the most common Google searches ever begin with the words "how to." Therefore, if you can think of topics that relate to your service or organization, you can develop some great, useful content to satisfy a lot of interested people. When your content addresses questions in an engaging way, it can work wonders for your web traffic. For example: How to give a perfect housewarming gift How to stage your home in 5 simple steps How to capitalize on a hot housing market It takes effort and time to publish engaging, high quality content on a regular basis. If you follow the tips above, you'll be well on your way to establishing a solid content marketing strategy. To view the original article, visit the IXACT Contact blog.
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5 Things Agents Hate to Hear (But Need To)
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10 New Tech Terms Agents Need to Know
An onslaught of new technology terms is making the news: NFTs, Web3, gas fees, crypto wallet, and the metaverse. You may not think it impacts real estate or what you do. However, tech and business innovators are trying to apply this new technology to the residential real estate industry, and in some cases, they are succeeding. Keep in mind that digital natives – Millennials who comprise the biggest segment of the home-buying population today and for many tomorrows to come – know and often use these new tech terms. That's why Millennials and especially the next group of homebuyers, Gen Z, are likely to expect their agents to at least be familiar with them. The trend of blockchain, cryptocurrency, and the metaverse is evolving, literally day by day. Tech Helpline, your go-to source of unmatched technical support to help you resolve your everyday tech problems, while not staffed with cryptocurrency experts, knows the value in gaining an early understanding of new and emerging technology. So, while remaining neutral on this tech trend and social movement, to bring you up to speed, here's a quick primer. 10 new tech terms and what they mean Blockchain: This is a digital, distributed, decentralized public ledger, meaning it is shared and duplicated across an entire network of computers that can record and track transactions with information that can't be altered (immutable). This article explores ways that a blockchain can be used in real estate. Cryptocurrency: This is a digital currency that is tracked and verified by records maintained on a blockchain, a decentralized system, using cryptography versus a traditional currency, backed by a centralized authority (e.g., U.S. dollars and the U.S. Government). Popular examples include Bitcoin, Ethereum, Dogecoin, Binance, Tether, and Solana. Crypto wallet: You must have a crypto wallet to access your cryptocurrency. Unlike a regular wallet that you use to store your cash, a crypto wallet is where you keep your private keys – passwords that give you access to your cryptocurrency. With a crypto wallet, you can send and receive cryptocurrencies, depending on the currency you are using (e.g., Bitcoin or Ethereum). These wallets can be physical devices like a thumb drive or an online wallet accessible via an app or other software. You can learn more about crypto wallets, such as Coinbase, Electrum, Exodus, Ledger Nano X, MetaMask and Mycelium, here. DAO: This stands for "decentralized autonomous organization" and is how cryptocurrency and NFTs are governed: a community organized around a specific set of rules enforced on a blockchain. It is an entity with no central leadership as it is collectively owned and managed by everyone who is a member. Through a DAO, a group of people enters into a contract with one another to reach a coordinated goal, such as collecting NFTs or predicting stock market moves. Read more about examples of how DAOs work here. Gas fees: This is a payment you make to cover the computing energy required to process and validate a cryptocurrency transaction on a blockchain, such as Ethereum. Gas fees help keep a network secure, are a required compensation, and vary by the type of cryptocurrency used. Gas fees are calculated in real-time and can fluctuate throughout the day. Metaverse: This virtual reality space allows you to interact with others in a computer-generated environment. This simulated digital environment uses augmented reality (A.R.), virtual reality, blockchain and borrows concepts from social media to create an alternative, digital world. For example, one digital real estate platform, called "Next Earth," is marketing digital land in its metaverse, touting that they are cutting out the "middle-man." Another, Decentraland, just sold a $1.25 million digital property in its metaverse. And The Sandbox, an Ethereum-based NFT gaming metaverse, allows non-tech savvy users to create and monetize their own NFTs. According to CNN, someone recently paid $450,000 to move in next door to Snoop Dogg in The Sandbox. NFTs: Stands for "non-fungible tokens," meaning every asset is unique. These digital tokens are created on the blockchain, just like cryptocurrency. However, cryptocurrency is "fungible," meaning these assets, like all Bitcoin, are worth the same. Each NFT represents the ownership of a specific digital file, such as an illustration, photo, or video. Ownership is tracked and verified on the blockchain. While the digital art world – such as The Bored Ape Yacht Club – has dominated the sale of NFTs, real estate also is being tokenized. Many NFT projects have a real-world component that comes with NFT ownership. For example, Propy, a real estate startup, is merging real estate with NFTs. It recently sold a 2,100+ square foot home in Gulfport, Florida, for $653,000 with the NFT as the proof of ownership. Smart contract: This is an automated program stored on the blockchain that executes an agreement when all conditions are met. It eliminates an intermediary's involvement, expediting the contract process. Smart contracts can automate workflow with the next action triggered when certain conditions are met. You can dig deep into learning more about smart contracts here. Token: This refers to any cryptocurrency that resides on an existing blockchain. Tokens are used to store value, for investment purposes, or purchases. You can read more about tokens here. Web3: The internet you know and use every day is Web2. Major companies dominate how we share information on the web, primarily monetized by mining personal data. Web3 is entirely different. Web3 refers to decentralized apps that run on the blockchain; it allows anyone to participate and interact with others without monetizing personal data. You can read more about Web3, including its current limitations, here and here. Many of these new tech terms may be challenging to relate to your real estate business today. But if you are a veteran agent, think how different the internet felt when you first discovered it. Again, you don't need to be an expert about NFTs or the metaverse or have a crypto wallet with Bitcoin. It is just beneficial to become familiar with these terms and their meaning. After all, 12% of first-time buyers sold cryptocurrency in the fourth quarter of 2021 to save for their down payment, Redfin reported. And that's a trend that real estate experts say is likely to grow. Finally, if you have an everyday tech challenge that you have been putting off resolving, perhaps it's time to reach out to our friendly tech analysts at techhelpline.com. It's a free service available to members of participating MLSs, associations, and brokerages. Tricia Stamper is Director of Technology at Florida Realtors®, which owns and operates Tech Helpline and Form Simplicity.
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Is Cold Calling Still Effective in Real Estate?
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4 Real Estate Listing Description Examples that Increase Sales
The home is clean, the repairs have been made, and your client is ready to open their doors to prospective buyers. It's time to post a home listing. Writing and posting informative, engaging home listings has never been more important for agents. People are more likely than ever to start home searches online, and whether they decide to contact you to tour a property depends largely on what they see in the listing description you post. That means having a strong real estate listing description is a must. But preparing a top-tier listing description doesn't have to be complicated and is far from unattainable. Check out four listing description examples from Homesnap Pro agents that follow listing best practices. Then, incorporate these strategies in your own listing descriptions, drive up demand for your properties, and sell them more quickly and at a higher price. Listing Description Example #1: Tells a Story Many businesses and business leaders say that storytelling is the most valuable sales tool in their arsenal. As a real estate agent, you should think this way, too. Listing descriptions are strongest when they tell a story and allow clients to envision the kind of life they'll live in a home. Agent Cindy Rack of Keller Williams Realty in Bethel Park, PA, effectively told a story in her recent listing for a suburban Pittsburgh home. Consider how the listing highlights the potential for future activities and lifestyle. The front porch will be great for morning coffee or entertaining friends; the basement can be refashioned into a game room; the location is down the road from shops and public transportation. Overall, this listing description tells a story: Live here and enjoy a comfortable and convenient life. Listing Description Example #2: Uses Professional Listing Photos When it comes to home listings, words are only part of the story. Professional-quality staging photos also are essential to increasing consumer interest, and should be considered an integral component of your listing description. One agent who recognizes the importance of professional listing photos is Gloria Matlin of Compass in Glencoe, IL. Matlin's recent listings in suburban Chicago include professional-quality photos of the properties. One listing on Forestway Drive starts by saying that the home sits on a corner lot and features an "expansive property, fenced and professionally landscaped… [and] an updated eat-in kitchen featuring quartz counters and stainless appliances." To back up her words, Matlin included pictures of the property and the home's interior. The pictures are well-staged, reflect the home's natural light, and give consumers the opportunity to get a feel for the property before committing to a showing. When you prepare a listing, remember that a real estate listing description is only as strong as the photos that accompany it. Listing Description Example #3: Highlighting Unique Features Not every property is created equal, and not every buyer wants the same things in a home. In order to book more tours with high-intent buyers, make sure your listing descriptions highlight each property's unique features. In a recent listing for a Del Mar, CA home, agent Massimo Bettazzi mentioned features which signal to buyers that they are viewing a luxury property. An open floor plan, landscaped backyard, porcelain flooring, recessed lighting, quartz countertops – buyers who look at this listing know to expect a high-end, move-in ready home. The people who ask to view this home will likely value these amenities and be willing to pay to have a house equipped with them. Highlighting unique home features doesn't just make clear the value of your listings. It makes it more likely that the right kind of buyers will come to see your properties. Listing Description Example #4: Includes a Call-to-Action Telling buyers what they'll find in a home is good. Giving them a specific action to take is even better. Caitlin Platt, of RE/MAX West End in Falls Church, VA, included a succinct call-to-action at the end of a recent listing. After detailing the home's features, location, and accessibility, Platt wrote, "Schedule a showing today!" By including this call-to-action, Platt is providing consumers clear instruction on what their next step should be. Calls-to-action are powerful and boost conversions. Even when it seems obvious, finish your real estate listings by providing a tangible, direct call-to-action. Overall, an effective real estate listing description spurs the right kind of buyer to come and tour a given property. If you're a Homesnap Pro agent, you're in a position to post listings that do exactly this. To view the original article, visit the Homesnap blog.
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The Most Popular Questions Asked in Real Estate
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What Is Email Etiquette and Why Is It Important in Real Estate?
Real estate professionals spend nearly a quarter of their work week sorting through the dozens of emails they send and receive daily. In today's real estate environment, email communications have almost entirely replaced paper communications. All of the emails we read and write each day might make us more susceptible to embarrassing mistakes, which can have significant professional effects. However, with good email etiquette, you can avoid all these setbacks. With proper style and language, you can develop a professional image and convey your point clearly. Let's go over proper business email etiquette in real estate and how you can improve your email communication skills! What Is Email Etiquette? Email etiquette explains the best practices that should be adopted when writing or sending formal or business emails. You can tailor these norms and rules to suit the particular purpose and audience while projecting respect and professionalism. Email etiquette entails including all essential components of a message, such as greetings, a clear subject line, well-organized body paragraphs, closing, and appropriate language. Email Etiquette Guidelines: 13 Best Email Etiquette Practices Create a concise and straightforward subject line Formally address your recipient Use suitable fonts Start with a greeting and introduce yourself Ensure that your message is appropriately structured Use sentence case Double-check your recipients Close your email with a signature and a call-to-action Proofread your email thoroughly Make sure to note any attachments Use hyperlinks Make sure your message is polite and easily understood Proofread your email thoroughly Create a Simple and Concise Subject Line Subject lines are critical when writing emails. They appear at the top of recipients' inboxes, so the first impression they have of your email is from your subject line. Assume your subject line is the title of your message. What best describes what you're writing about? Your reader should be able to understand the purpose of your message from the subject line. Keep it concise, and only mention the most important points of your email to increase the likelihood of your message getting read by the recipient. Formally Address Your Recipient Unless you are familiar with the recipient, address them as "Mr.," "Ms.," or "Mrs." Nevertheless, if you have frequent and amiable contact with someone, you can address them by their first name. Start your email with a salutation, such as "Hello [name]," to ensure that it is received graciously and professionally. Use Suitable Fonts For a tidy, professional appearance, use the default font and text color for your email. The default font setting for most devices is dark gray or black text. They are simple and easy to read. Standard fonts and colors will ensure that your message is understood. The following are some examples of easy-to-read fonts: Arial Calibri Georgia Corbel Avenir Cambria Constantia Gill Sans Garamond Helvetica Start With Greetings and Introduce Yourself It is unwise to assume that the person you are sending an email to knows who you are. It's polite to begin your email with greetings and a brief introduction if this is your first time contacting them. If you know the recipient, but aren't sure if your name is familiar, mention the last time you spoke or how you met. Keep your message short and straight to the point. Ensure that Your Message Is Properly Structured To improve readability, you can use various structural approaches to construct the message. Keep paragraphs short and straight to the point. In longer messages, use numbered or bulleted lists to highlight key points. The themes of your message should be clear and well-articulated. Always use regular text formatting. Spam filters sometimes catch large attachments like photos, and translating HTML to plain text or vice versa can be messy. Instead, use a plain serif or sans serif font on a white background. Using a sans serif or plain serif font along with black text on a white background gives the structure of your message an overall good look. Use Sentence Case Capitalize the first letters of the first word in a sentence and any proper nouns. Using traditional capitalization is an essential email etiquette that you should practice. Double-check your recipients. Be careful when sending a "reply to all" to avoid sending emails to the wrong recipients. Close Your Email with a Signature and a Call-to-Action Add "thank you," "best regards," or "sincerely" to conclude your email. Use your titles and full name when closing your email to provide your recipient with all the information they need for their reply. The last line of your email should include a solid call-to-action (CTA) that spells out what you want your recipient to do next. For example, you could request an RSVP, an in-person meeting, a file delivery, or just a general answer to your request. Set a deadline for this correspondence, such as the end of the day or week. If you make this call-to-action clear, your recipient will know what action to take and how long they have to respond. Proofread Your Email Thoroughly Before sending your message, make sure it is clear and concise. While spellcheck can identify many mistakes, it is still important to double-check for typos on your own. Your errors will not go undetected by the recipients of your email, some of whom might judge you for making them. Why Is Email Etiquette Important in Real Estate? When it comes to communication, the way you convey your message indicates the type of person you are, especially your attention to detail and work ethic. It is essential to implement best practices for email etiquette for various reasons, including the ones listed below. Efficient communication: Emails written with etiquette are direct, concise, and convey the message quickly. Professionalism: Using good email etiquette demonstrates your company's professionalism and attention to detail. To view the original article, visit the Realtyna blog.
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What's the Best Way to Contact Expired Listings without Being Intrusive and Rude?
Beth Atalay, an Orlando broker and owner of Cam Realty and Property Management, shares her insights on the best ways to contact expired listings. Here's Beth: "List to last." I'm sure you've heard this before, but how do you get listings? This is even more challenging for newer agents or for those who had to take some time off and have been out of touch for some time. Going after expired listings will work if done right. Homeowners of these listings have already shown interest in selling their home, but were not successful. It's not always their real estate agent's fault that their home didn't sell, but most would tell you it is. What would be the best way to contact expired listings without being intrusive or rude? Calling them the day their home expires in MLS Before you take this approach, ask yourself if you would want to receive 50+ calls from aggressive real estate agents the day your home expires, starting as early as 7am. This is not the method I feel comfortable with, so I would never do it. However, if it fits your personality, then you should go for it! Before you pick up that phone, I suggest you have scripts and know what to say when the homeowner answers. You're probably asking how and where to get their phone numbers from. Here are some suggestions: Cole Realty Resource Not only you will get a list of expired listings on a daily basis, but their phone numbers and emails as well. You can pull up a list by subdivisions; this is great for circle prospecting. EspressoAgent EspressoAgent provides a list of expireds with their email and phone numbers. ArchAgent, Landvoice and RedX are just a few others you can check. Important reminder Be sure to check whether the homeowner you're calling is on the Do Not Call List before you start dialing. Sending them a postcard The challenge with this is by the time homeowner gets your postcard, their home will most likely be listed with another real estate agent. If you are targeting those that expired 30/60/90 days or even a year ago, postcards might work as long as you follow up with a handwritten card or a CMA. Delivering a packet This packet may include a brochure, market update for their neighborhood and a letter that's signed by you. You could deliver it the day it expires, but please do not put it in their mailbox—that's illegal. You could include tips such as: "8 Reasons Why Your House Didn't Sell" or "Tips on Getting Your House SOLD," etc. Let the homeowner know what you will do for them should they decide to list their home with you. Once you deliver the packet, send a handwritten note. Stand out from the crowd. I know some will say by the time you do all of that, someone else will have already won the listing, but so be it. That's okay with me as I do not like to call expireds (as I wouldn't want to be on the receiving end). You would be surprised to see how many homeowners are more receptive to a professional packet than being hounded by 50 agents the day their home becomes an expired listing. I do work expired listings, but not the ones that are recent. Instead, I go back 30/60/90 days and choose the ones I would like to work with. Not every expired listing is a right fit for me or my business, so choosing the right home is a top priority. I deliver a package to their door, then follow up with a handwritten card thanking them for accepting the packet and see if they have any questions. They will receive some type of mail every three weeks until they either tell me to stop, list with me or another agent. For homeowners, it's a process of elimination, stand out from the crowd, provide the homeowners with the information they need and that is useful. It's okay if they don't list with you—they will, however, remember your professionalism. For more from Beth, check out her website. To view the original article, visit the Zurple blog.
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Text Etiquette: What's a Faux Pas in Real Estate Text Marketing?
Real estate agents use different means for communicating with their clients and potential leads. One such means is SMS text marketing. But not all of us are familiar with the regulations and the best ethical practices being set and established in SMS marketing. In this article, we will go through some of these practices. Is Cold Texting/Bulk Texting Illegal? Cold texting is indeed illegal if your clients don't give an explicit consent to be part of your SMS marketing campaigns. There are a couple of organizations you should be aware of that encourage healthy texting practises as well as legally enforce it. Cellular Telecommunications Industry Association (CTIA) — It controls wireless communication. Mobile Marketing Association (MMA) — Encourages all businesses owners to follow ethical SMS marketing strategies. Federal Trade Commision (FTC) — This U.S. government agency has a legal role in consumer protection. It handles all complaints that deal with media communication. Federal Communications Commission (FCC) — It's a government agency that regulates different types of media communications. What Are the Important Legal Considerations? The FCC has issued rules under the Telephone Consumer Protection Act that legally bind you to not send messages unless you have a consent from your clients. Please note that the FCC's definition of consent includes only written consent. Verbal consent is not enough when it comes to business practices. In order to create a solid, but at the same time, legal SMS database, you need to follow these rules. So how can you do that? Well, the easiest one is to have a website pop-up. Your customers scroll through your website and enjoy your content, and then they see a pop-up window that explains what will happen if they consent to become part of your subscriber list. Another one that is close to the concept we discussed above is the online form. As always, your clients should be fully aware of what it entails to be part of your subscriber list. A written and signed paper, even though it is not a typical way of doing things in a modern world, it still is valid in the eyes of FCC. Legal disclaimer: This content is for informational purposes only and should not be considered legal advice. What Should You Text Your Real Estate Leads? As always, the golden rule of every marketing strategy is to first provide valuable content. To do that, you need to know what problems your real estate clients are facing. That's why we're encouraging you to take notes during your real estate sales conversations. This will allow you to personalize your texts. If you want to retain business relationships with your real estate clients, it's important to send personalized messages. One such message can congratulate your clients for their success and accomplishments. There is a chance you're following them on social media. It's also a good source for personalized text messages. If you want to send bulk messages without personalization, the same rules of sending valuable content first apply here as well. How Do You Follow Up on Text? First, you need to identify who you should follow up with. It can be prospects that never answered you, your clients who you didn't communicate with for quite some time, clients who might be interested in the property that recently became available on the market. The possibilities are endless. Depending on these types of clients, your follow-up will differ. We prepared some example scripts that might help you with following up: Hello, Your Client's Name, are you available for a quick call this Wednesday? Hey, Your Client's Name, we haven't chatted in a while. Are you still interested in selling your property? Hello, Your Client's Name, I remember you were interested in the property address. There are similar homes available on the market right now. Would you be interested in seeing them? As you see, the three examples we presented here have something similar: They are brief. They have limited amounts of information, which means clients will need to follow up with you to learn more about the prospects. They are establishing a clear call-to-action with a goal in mind. What Is Appropriate Texting Time? Depending on the nature of the message, the appropriate sending time will differ. For example, if you want to set an appointment with your real estate client, it should be at least a week in advance so your clients will have time to decide on an appropriate date. As for the reminder, it will be better to send the text at least one day before the appointment. Generally, it's recommended to send text messages during the work week, preferably the middle of the week, mid-morning or early afternoon. These are general guidelines that marketers should know, but to truly understand what time works better for your leads, we suggest doing A/B testing. By sending text messages a couple of different times, you will be able to determine what time frame works best for your business model. To view the original article, visit the Realtyna blog.
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How to Say 'No' to Real Estate Sellers
Here is a topic that is heavily talked about amongst real estate agents. Should you discount your services? And if so, how do you say "no" to a home seller? There are many reasons why you should and shouldn't discount your services. If we can allow me to break character a bit and speak on behalf of myself and not my company—I believe in not discounting services because it also discounts your value as an agent. Some exceptions would be if a client is going through a really hard time (but isn't everybody?), or for friends and family. Here are some strategies you can use to say no: Just Say No Let's get this one out of the way. Not everybody can pull off just saying no, because bluntness can be off-putting when building relationships with clients. If you are going to choose this direction, we'd recommend also including a reason for your no. An example can be, "No. You are already getting a discount, I can't discount my services any further." Bring Up Your Pedigree If your average home stays on the market for 28 days, and your listings sell much quicker, that is because of your skill as an agent. Your real estate clients are receiving the full value of the commission based on the years of experience and study you have put into your profession. Let them know exactly what they are paying for when hiring you! You are the expert, and with your expertise and experience they should be paying a premium to work with the best. Otherwise, they can go with the random Redfin agent they know nothing about. Use Your Brokerage as a Reason Some brokerages will have a minimum requirement of what percentage they will accept from you as an agent. This can circle back to our "Just Say No" strategy. Here you have a clear and concise reason why you will not be able to discount your services. Explain Where the Commission Goes to You don't pocket that commission. That will go towards photos, marketing the home, and back to the brokerage. By discounting your real estate services, that should also mean you will have to pull back a little spending on each of these items. Let them know it doesn't all go to you, it goes into making sure that the home gets sold. You can say "Yes," and follow it with a "…but that means there will be no room left in the budget to host an open house or market it beyond just my immediate network." There is No Commission if There is No Sale An effective way to shelve the question is just letting them know you can't discuss the commission discount if there is no commission yet. Discounted Agents Bring Discounted Services There is nothing wrong with being a discount agent! In fact, we realize that it appeals to the demographic of sellers that like to save money. The caveat with discounting your services, though, is it has the potential to stretch you thin amongst all your clients. To view the original article, visit the Zurple blog.
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How to Inject Creative Life Into Your Emails
We all need fresh inspiration from time to time in our lives. Whether it's in our personal lives or our professional responsibilities, sometimes the monotony of routine can start to wear on you. The same goes for a marketing strategy, with email being the one marketing channel that can sometimes feel like a complete hit or miss. Far too often, marketing plans get stuck in a set-it-and-forget-it template and start to grow stagnant – and your ROI starts to suffer. Here are three areas in your email marketing where you can get creative as a real estate agent and inject your personality into how you communicate. 1. Throw a party Let's face it – everyone loves a party, even more so when they aren't the ones hosting it. Client appreciation events do exactly what their name entails; they are for you to appreciate your clientele – while also looking to deepen your existing relationships. Hosting a party has all the makings of a creative angle for promoting it. Make sure you give yourself enough lead up time to let people know about your event, planning it and building your guest list. This allows for a series of emails to go out in a drip campaign hyping it up, and reminder emails as well. Hint: Suggest that they "bring a friend," which will then allow you to add them to your database and expand your referral numbers for future follow-up. Hey – the more the merrier! 2. Celebrate an Anniversary Personalized email marketing is the trick to cutting through an overloaded inbox. Whether it was a prospect you met two years ago, or a lifelong friend, people LOVE when they are remembered. The trick to doing this is to jot down any and every key point you had from their last conversation. Pick up on birthdays, wedding anniversaries, graduations and move-in anniversaries to log them into your CRM. It is truly unbelievable how far follow-up on key dates like this can go, because it shows that you care and that you pay attention to the smaller details in their life. It's also an easy and mighty way to stay top of mind when they're in the market for a real estate professional. 3. Host a Fundraiser This pairs well with the party aspect, because people like to rally behind a fundraiser in their community that supports a great local cause. You could: Host a BBQ as a fundraiser and request attendees to donate old clothes. Design a road hockey tournament with proceeds going towards sponsoring a youth sports team or club. Volunteer you time serving at a local restaurant, with proceeds going to your preferred local charity. Host a food truck event to raise money. Plan a community bake sale to bring together the neighborhood. All proceeds from the baked goods going to charity. How to make your emails stand out Now that we've outlined three ideas on what to base your email campaigns around, it's time to breathe life into these emails. When looking to inject personality into your email marketing strategy, remember that it's important to know your audience and tailor your content and messaging towards their proper segment. For instance, the email copy for a 25-year-old prospect won't be the same as a 60-year-old newly retired couple – the message has to meet the demographic. This is why having a real estate CRM is crucial because it allows you to segment these different personas and design drip campaigns to cater to the respective siloes. Here are some tips to help make your message pierce through the screen: Use GIFs GIFs, or Graphics Interchange Format, are image files that support both animated and static images. GIFs are easy to consume, they catch your eye, and they have an emotional impact. Everyone has seen enough cat GIFs flooding their social media—but, remember, this type of media really resonates with the Millennial generation and could be hit or miss with an older demographic. It's good to try new things – but make sure you know your audience will actually consume it. More Visuals, Less Text Let your visuals tell the story and feed all of the information through them. Remember, visual content generates up to 94% more views on your posts – take advantage of what that statistic is telling you. Film it While video has long been seen as an expensive and time-consuming marketing practice, the truth is that is doesn't have to be. With BombBomb, you can easily record videos and insert them into your emails by filming with the video recorder. Try this: instead of typing everything you want to convey into an email, write it out as a script for yourself and film yourself on your computer! It's a much more intimate and compelling way to personalize your message, and helps put a face behind your message. No matter how creative you choose to get with your emails, all roads lead back to having a high-powered CRM to help you launch the campaign and measure its effectiveness. To view the original article, visit the IXACT Contact blog.
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FBI Negotiating Skills Every Real Estate Agent Should Know
Pushy sales tactics. One-size-fits-all solutions. Talking over you and underwhelming you. We've all experienced a bad negotiation situation. You don't feel heard, you question the motive of someone trying to "sell" you, and the whole process can make you uncomfortable. In real estate, if your clients feel any of these things, your business is going to suffer. Many veteran agents joke that you have to be one part counselor to make it in this business, and it's not too far from the truth. Emotional intelligence is critical to real estate negotiations, the effectiveness of your customer service, and your business as a whole. So how can you sharpen your emotional IQ and excel in negotiations? No better place to start than the country's top FBI negotiators. (Go big or go home!) Chris Voss, former negotiator for the FBI (the lead in international kidnapping cases) and founder and CEO of the Black Swan Group, shared his top strategies from the bureau in his book, Never Split the Difference. The real estate process and sales scenarios don't necessarily warrant the delicacy of a hostage situation, but you and your business can benefit from his tactics and experience. Leveraging Emotional Intelligence in Sales The first concept that Voss wants you to toss is the idea that denying or ignoring emotions will help you with any sort of negotiation. Good negotiators not only identify the emotions present on both sides of a situation, but they know exactly how to influence them. "Emotions aren't the obstacles to a successful negotiation; they are the means." In real estate, it's easy to want to pitch your service offering at every opportunity, tell the sellers how much better you would be as their listing agent than the competition, wow your buyers with your knowledge about a property—but when it comes to working with your prospects, the first step to really delivering is to talk less and listen more. This is the foundation of emotional intelligence. You can glean so much information (sometimes more than people would actually like you to know) by simply observing and listening. In today's digital world, listening doesn't have to just mean in conversations. Opportunities abound when you listen to what people are sharing on social media. Thanks to sites like Facebook, Twitter, LinkedIn, etc., you can follow along and listen as people tell you they are relocating, adding to the family, changing jobs. The FBI's Top 5 Negotiating Techniques for Your Real Estate Business: 1. Mirror your client's words and actions (selectively) Think of this as active listing boiled down to a science. Mirroring communication is one of the fastest ways to build rapport, and it's as simple as repeating the last few words someone said back to them. It acknowledges that you're listening and it creates an environment where people feel safe and comfortable sharing. It's crucial to gather as much information from "the other side" (your client, a listing agent, a new lead) as possible, and when you mirror and repeat key words from their own sentence, by nature, responses will offer more information and points will be further clarified. Here's an example: Prospect: We don't need to sell our home. We're just curious to see the value now.Agent: I understand you don't need to sell. It's a beautiful home in a great spot.Prospect: Yeah, we love it. It's getting a little tight, but still works for us, and we just did some work on the kitchen.Agent: Nice! Work on the kitchen?Prospect: Just some updates—new appliances... See? Just by reiterating keywords, you can start building a connection and find out some important information. Pro tip: When negotiations are in full swing, a skill like this can also help slow down the conversation and buy you some time to think before you answer a question or reply. 2. Work for a "no." Sales 101 is to work for the yes, right? Yes! But, Voss feels that being pushed for "yes" makes people defensive. It's that pushy sales game we all fear and the person you're working with will start to sense a trap. In the legal world, lawyers even call this "cornering." That doesn't sound like a pleasant situation. Working someone to say no, however, helps them feel a sense of control, not manipulation. Ask no-oriented questions, like: "Is now a bad time to talk about a new listing?""Would it be horrible if we tried looking at a new area?""Are you trying to sell your home really quickly?""Have you completely scratched this neighborhood off the list?""Are you scared of a fixer upper?" While these won't always generate the "no" you're looking for, you'll start noticing ways in certain situations to generate a no, and further open up the person on the other side by making them feel like they're calling the shots. 3. Practice proactive empathy This sounds like a complicated idea, but really it means showing your counterparts that you understand the way they're feeling. This means labeling their concerns (and this also means paying attention!). Saying things like: "It sounds like you're concerned about selling your house by the end of the summer…" or "It seems like you're afraid of going over budget…" can help to disarm someone who is worried or anxious. A great exercise to help with this technique is to brainstorm a list of the worst things the other party could say about you, their potential issues or disappointments, and try to address them before they can. For example, if you think your buyer clients might be worried about a lack of scheduled showings in their price range, go ahead and address this before the issue can fester (or even arise!). "I know it might feel like we've been in a bit of a drought, but I want to show you a market update for your favorite neighborhood to let you know what the inventory and pricing situation has been like." Try to pepper in some solutions too. Perhaps you know of a new house coming on the market, or something exciting is happening in another area they should consider. 4. Keep the other side talking The secret to gaining the upper hand in a negotiation is to give the other side the illusion of control. Don't try to force your opponent to admit that you are right. Ask questions that begin with "How?" or "What?" so your opponent uses mental energy to figure out the answer. Voss explains that these two interrogatives can be extremely powerful in negotiating, as they encourage the other side to keep talking, to clarify and to eventually reveal their true intentions and motives. "You'd like to settle on these terms? What is it about this 30-day window that works for you?" Likewise, with "how?" if someone demands $1 million in ransom, Voss's response might be: "I understand, but I need you to take a look at the whole context here. Tell me, how am I supposed to do that?" This causes the other side to actually put themselves in your shoes. It forces them to be on your side for a moment, and you get the opportunity to hear them thinking out a plan. When you listen closely to that, you can almost certainly uncover hidden motivations. 5. Make 'em say "that's right" We aren't working for the yes, necessarily, but we do want to trigger "that's right." Why? This means you've convinced your counterpart that you understand them. You understand what they're searching for in a home, or what they're looking for when selling their house, or even that you understand their needs better than they might. The moment you've convinced someone that you understand their dreams and feelings is the moment a negotiation breakthrough can happen. You can get to this response by summarizing and reaffirming how your counterpart feels and what they want (kind of a mirroring/proactive empathy hybrid move). When you've done this correctly, it will trigger a "that's right," and that response will be based on feelings and passions that are driving the other side (that they may not even realize!). This creates a little a-ha! moment and simultaneously confirms that they share empathy with you. Negotiating for Success In real estate, you spend your days negotiating for something. In fact, our careers, finances, reputations, love lives and even the fate of our kids at some point hinge on our ability to negotiate. By using the strategies above, ones grounded in emotional intelligence, you're guaranteed to have the competitive edge in any discussion, and build better relationships in your real estate business. To view the original article, visit the BoomTown blog.
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3 Zoom Tips to Look 10x More Professional
Last week, you read 3 Tips to Master Your Gmail Inbox. Those tips, once mastered, will help you save time every day. These next three tips on how to use Zoom will help you look even more like the professional that you are. You will learn how to add a virtual background, how to change your name, and what your camera angle should be. Zoom Tip #1: How to add a virtual background This is excellent, but not a requirement for your Zoom meeting. Having a virtual background can look both good and bad. Before I get into the good, the bad, and the better, let's talk about the "how." During a Zoom call, click the little up arrow ^ to the right of the start video button. Then select Choose Virtual Background. This will bring up the Settings. You can either choose an already existing virtual background, or you can upload a new one using the plus sign (+) on the right of the image. Voilà! Now you should have a virtual background. If selecting a virtual background is not an option for you, then your account settings have to be changed. For how to turn those settings on, I will refer you to this how-to article written by Zoom. Now for the good, the bad, and the ugly. As you can see from my image above, I selected an image of Earth. Which is fine, BUT that doesn't help tell my story. So, our recommendation is for you to create a background using a product like Canva. This helps to create something that has your company's logo in the top left or right corner and the rest of the image follows your company's branding. You might think creating your own image is scary, but it is not. Companies such as Canva now make it extremely easy for people to create their own images. Now for the bad. You may have noticed during your Zoom calls there is a distracting line around people when they have a virtual background. This can be very distracting to those in the meeting. If your background image looks like this you might want to question if a virtual background is right for you. This is where we get to the good stuff. The better. To make a virtual background look really good, use a green screen. This does not have to be expensive or troublesome. It really is just a green sheet that is stretched out flat behind you. When you select a virtual background, you would then also select the option that you are using a green screen. This will make your virtual background look professional and awesome. Zoom Tip #2: How to change your name I don't know about you, but I can be working in one of four different Zoom accounts. A problem that I come across all the time is no one knows who I am until I change my name. First, select Participants. Then, select More next to your name. Click on Rename. Change your name, select Rename again. And you are good to go! Changing your name so people know who you are is essential. I have been on hundreds of Zoom calls with both WAV Group and RE Technology and too often there are people that I don't know on the call. This helps the host know exactly who is there. BONUS TIP: If you are meeting new people, add the name of your business after your name, like this: "Michael Nash | RE Technology." This helps people not just know who you are, but also which company you are with. Zoom Tip #3: Pay attention to the camera angle I've saved the best for last. Pay attention to the camera angle. Many of us today use laptops. This causes the camera to be looking up at us. What do the people you are talking with see? Mostly up your nose! You don't want people looking up there! Instead, position the camera so it is at eye level, or slightly higher, like the image below. This angle is much better for others on the call with you and definitely makes you look more professional. Now it is your turn My homework for you today is to spend the next 15 minutes trying out each of these Zoom tips. They will help you look more professional during your Zoom meetings with clients, your broker or other professionals. Come back next week for an article on how to think, train, and eat for your business. I will be talking about Stu Mittleman's book, Slow Burn, and how it applies to your business. If you have any questions about these Zoom tips or have suggestions for more, please feel free to reach out to me at [email protected] or on LinkedIn.
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How to Create a Killer Real Estate Content Calendar
Are you the agent that plans all of your social media and blog posts, or are you the agent that just posts spur of the moment content based on your mood? Everything in your business needs to be planned in order to be successful and your real estate content posts are NO exception to this rule. In order to maximize reach on your real estate content, it is important to put together a marketing content calendar. Here are four tips to help you maximize your real estate content strategy: Research Spend a few hours researching some of the latest trends in the real estate industry or in real estate industry news. Use this time to cultivate a list of articles that you have found and want to share with your fans and followers, or a list of topics that you are going to start writing about yourself. You should be setting aside a few hours every week to do this so that your content stays fresh. Of course you are going to stumble across content that is share-worthy from a few months, or even years ago, which is fine, but keep in mind that current content is often more relevant. If you are going to use old content, try to rewrite something and put a current-day/relevant spin on it. Pro Tip: For those spontaneous agents that want to find content the day of a post, doing a bit of daily research can help you be a planner and spontaneous at the same time! Consolidate all of your calendars into one First things first—if you have multiple calendars to look at everyday, get rid of all of them except one of them. With multiple places to find information, there is a really good chance that you will have a hard time staying organized. Put everything on one calendar so that all of your deadlines are in one place. If you want to go above and beyond, color coding is a great way to make your information easy to find. This also eliminates issues of your colleagues or assistants not being able to find information that they need in order to successfully assist you. Pro Tip: If you are color coding your calendars, make sure that you have a key so that you don't ever have to question what things mean. Set reminders Remind yourself when you need to be posting your content if you don't have an automated posting tool to pre-schedule your posts ahead of time. Sometimes you can get stretched a little bit too thin at work, and tasks fall through the cracks. Don't let posting engaging real estate content be one of the items that fall through the cracks. Once you have a reminder, whether it's a daily or weekly reminder, you will find yourself falling into a routine and not feeling overwhelmed with the fact that you are being reminded to complete a task. Pro Tip: Don't cancel your reminder even if you are able to remember your posting schedule. There could be a day in the future where you are going to need that extra reminder. Better safe than sorry, right? Share your content Share your content on as many platforms as your heart desires. With the abundance of social media platforms available today, you have a lot of choices. You also have your personal website, emails to your clients/potential clients. Your sharing ability is pretty limitless these days. The more platforms that you share your content on, the more impressive your reach will be. Your business is only as well known as you make it, and creating a real estate content marketing calendar can help your business grow while keeping you organized. Get your content marketing calendar started today so that you can get ahead of the game. Are you ready to get your content marketing calendar started? To view the original article, visit the Zurple blog.
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Friday Freebie: Cheat Sheet for Talking Sellers Off the Fence
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7 Emails You Need to Send to Real Estate Leads
Consider the emails you're sending to your leads. Would you open them if they appeared in your inbox? More importantly, would you respond or visit a website? Prospects these days have an inbox full of info and offers, most of which they will consider "junk," and delete. This is why you have to follow the best practices to help your email outshine the rest. Readers don't delete emails that interest them. Easy as that. The seven emails below will help you earn your way into their inbox. 1. The Introduction Email We strongly suggest only emailing leads who have opted into communication with you. Otherwise, it can feel like an invasion of personal space. This first email serves as the "welcome mat" for the rest of your email communication. Don't overwhelm with too much information! Instead, quickly and casually introduce yourself and give a short snippet of what you can offer them. Start by asking yourself the questions below: Who are you? Why are you emailing them? What value are you providing to them? Introduction Email Example: Hi Cindy, I noticed you recently registered for e-Alerts on my website. I'm glad you signed up, as this is the quickest way to receive up-to-date information on listings in your area! Our website is refreshed every hour, so you will be the first to know when a home that fits your preferences hits the market. Over the past seven years, I have worked in the area selling homes and helping buyers find the perfect property. Buying a home is an exciting time and I am here to help you navigate through the process. Below I have linked to one of my blog posts about preparing to buy a home and how it is different this year over the others. Read More: How to Prepare Yourself to Buy a Home This Year Have a lovely day, Annie Agent 2. The "Establish Expectations" Email The Welcome Email should go out almost immediately after you receive their information or when they register on your site. The Establish Expectations Email should follow in the next day or two, and will answer the following: How frequently you will be in touch? What action should the lead take? Are you showing your value as an agent? Establish Expectations Email Example: Hi Cindy, I hope your home search is going well! As of now, you are set up to receive emails when your preferred listings come on the market. I'll keep you in the loop with any important market information that may help with your search as well. If you'd like to see a home, please don't hesitate to reach out at (###) ###-####. My door is always open at the office as well! Continue Searching For Homes I'll be in touch, Annie Agent This email reaffirms why you're reaching out, and then follows up with another call-to-action. These are important steps! Here are a few pointers for what you should be accomplishing with each email: Provide a valuable offer of information or service to your lead. Make it easy to take action with a clear link or button. Do NOT make it all about you. This completely defeats the purpose. Remember, you have to EARN your way into their Inbox. Just as any other business or service earns their way into your readership.  3. The Content Email Here is where we engage the lead through valuable information. You can send the Content Email in the form of a regularly scheduled newsletter, or save yourself some time and plug it into an email drip campaign. You want to provide value through content you aggregate or already have on your site. The best option is to combine the two! These emails allow you to establish yourself as the local expert. Consider including any of the following: Local Market Updates Average Days On Market Breakdown Seller Market Versus Buyer Market Explanation How to Buy a Home in the Current Market One of Your Sold Listings (if it is a seller lead) Area Events Calendar New Development Updates Fixer-Upper Average Costs Turning Your Home Into the Ultimate Investment Showcase all of the best content that you're sharing on your website, blog, and social media channels. The goal is to get the lead to interact with you, so it can be useful here to usher them to other channels where you share information. Link to one of your posts or events on Facebook and try to get them to "like" your page. Let them know if you're "going live," or connect them to a blog post through a Twitter or LinkedIn link. If you really want to up your game, sites such as Canva can help you create quick and easy, professional-looking images. People respond to visual stimuli! In the end, put yourself in their shoes: If you opened this email, does the content really add value? Nobody needs fluff. 4. The Testimonial Email Now we're really heading in the right direction. You want to have a nice mix of content emails, and more personal information. At the end of the day, you are trying to get this lead to convert! The testimonial emails really take your marketing email marketing efforts to the next level. Remember, testimonials are an incredibly valuable tool to prove YOU are the right person for the job. However, you don't want it to come across as too "in-your-face." Here are a few pointers for accomplishing that balance. Do: Include recent testimonials. Frame a story around the testimonial. Relate your testimonials to current market updates. Use them as a call to action. (Meaning, include a link to your website where they can read more, or a phone number to speak with you.) Don't: Only include testimonials in the email. Put a seller testimonial in a buyer's email drip campaign. Use an outdated or unrelated testimonial. Place testimonials in the email without any context. Testimonial Email Example: Hi Cindy, I hope you have been able to browse some of the market updates I sent over in my last email. If not, I have a blog post here explaining the current market and how to position yourself as the best buyer in the lot. In this market, it often comes down to negotiations between agents in order to close the deal on a home. And I wanted you to hear a few stories about how I've helped some locals find their perfect properties over the past few months. "Annie worked magic in a market where I never thought I would be able to afford my dream home. She managed the process from start to finish and my family and I could not be happier." -The Jones Family "My home search was full of ups and downs, but Annie never stopped in the search for our home. After helping us sell our current home and find the new place, we could not have asked for a better experience." -Matthew Trice Browse more testimonials on my website here. Starting the search is the first step in finding your perfect property, and I am here to help! Talk soon, Annie Agent 5. The "Get to Know You" Email This email is your opportunity to gather more information about your lead. Up to this point, you may have an email, home search preferences, or a phone number. If you have already spoken, then this email should be more specific to their wants and needs. But if you have not spoken to them yet, use this as your chance to figure out how to customize your value proposition. Try to drive a conversation. These "\Get to Know You emails should be sent within a few weeks of your Welcome email and will also help you to gather specific information about your target audience. According to the Content Marketing Institute: 86% of people skip TV commercials. 44% of direct mail is never opened. 91% of email users have unsubscribed from a company email they previously opted into. Bottom line: let your readers be in control of their content! Get to Know You Email Example: Hi Cindy, I want to make sure I am sending along the right information to help you with your home-buying decisions. In order for me to show you the best homes available, I'd love to speak with you about your home search. My number is (###) ### – #### if you would like to give me a call. If it's easier, you can reach me at this email! The Ten Most Commonly Asked Questions in Home Buying The Homebuyer Checklist: Everything from Pre-approval to Post Purchase Taxes Please don't hesitate to reach out! Annie Agent 6. The Oh So Subtle "I-Haven't-Heard-From-You" Email We are all wired to get excited when someone likes a status on Facebook, or shares your post on Twitter. So when we don't hear back from leads it becomes frustrating fast. Keep in mind you are approaching strangers in very personal space: their inbox. If you have made it this far and they haven't unsubscribed or marked your emails as spam, then they are keeping you around for a reason. This email is your chance to really pique their interest. Consider including any of the following: Invitation or incentive to use at a local event. Reminder of the tools you have available on your site. Inspirational and recent testimonial. Inquiry into whether or not they still want to receive emails or e-alerts. First Example Hi Cindy, I hope all is well with you and you are seeing a few homes that pique your interest on the site. In case anything has changed, you can easily update your preferences in order to receive properties better catered to your search. Please reply to this email if you would like to be removed from e-alerts and I can do that for you! Change Your Preferences Here! Best, Second Example Hi Cindy, I hope all is well with you and you are seeing a few homes that pique your interest on the site. In other news, we will be at the Downtown Carnival Extravaganza this week running a raffle! We'll have an extra t-shirt waiting on you, so feel free to stop by our booth any time. [Insert Event Image Here] Hope to see you there! 7. The "Request-a-Review" Email Also known as the post-deal email, this is your chance to congratulate your client on their closed deal and inquire about a review. Keep in mind after your client either buys or sells their home the emails are not over. You should have a drip campaign ready to go in order to keep your name top of mind for the years to come. Until then though, you need to ask for a review. "Request-a-Review" Email Example: Hi Cindy, Congratulations! I am so excited for you about your home purchase. This is a big deal and you should be extremely proud of yourself for owning your first home. I will drop by a little gift from our company to you later this week, but until then I wanted to ask a quick favor. As you know, it always helps to have a few nice words to share with future clients. And if you would be so kind as to share a few words about your experience via email or online here, that would be wonderful! Let Us Know How We Did Here! And again, don't forget to submit your permanent residence application this month. We will be in touch to remind you when the date comes closer for that as well. Congratulations again! Agent Annie How to Order Your Email Drip Campaigns The number of emails and order of those emails in a drip campaign are specific to your audience. Leads who wanted to buy yesterday should receive emails more frequently, whereas casual browsers should receive at minimum a monthly check-in. No matter the email, always remember our three rules for all communications: Provide value Make it easy to take action Do NOT make it all about you Happy writing! To view the original article, visit the BoomTown blog.
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Real Estate Agents: Beware of Offer Letters as Emotional Bait
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Sharpen Up Your Real Estate Copy
As a real estate agent, odds are you didn't pick this career so you could write the next great American novel. But, just like marketing, writing is a skill that virtually all real estate professionals need to develop. In fact, you could find yourself writing several hundred words every month depending on your goals. Don't worry — that's nowhere near as much as a full-time writer, who may need to put out 50,000 words a week to meet deadlines. But it is substantial enough that sharpening your writing skills will make a difference. After all, your ability to craft your real estate listings with the right words is one of the things that makes them so appealing. You have the opportunity to dazzle your visitors, capture attention, and engage all of their senses. Often, this is the necessary first step before someone books a tour or registers with an open house. Whatever the case, you don't need to have straight As in high school English to be an effective real estate writer. Even if you snoozed through Rhetoric & Composition in college, you can still bring your skills up to snuff. After all, you won't be writing five-paragraph essays in real estate. Instead, you'll be conveying in words what you already understand about your ideal clients. If you know their interests, wants, and needs, you can reflect those in your word choices. The same is true of anything you write about your brand and virtually any other topic. The question is this: how can you accelerate that learning process if you've never written actively before? Getting Ready to Write: Tips to Put You in a Writing Mindset Write with Your Purpose in Mind Copy is writing with the purpose to persuade. When you create copy, you are trying to guide your leads from wherever they are now to the next step in buying or listing a home. With that in mind, the first thing to do is define your purpose. What do you need your reader to do next? Choose every word to further that goal. Tell a Story About Your Listings What makes a listing special? What details about its history, location, or features can you weave together to make someone say, "This is the one"? You might find yourself writing about what it's like to walk down the tree-lined street in the neighborhood or relax by the in-ground pool. All these details add panache to your story. Include Sensory Details Real estate is highly visual, thanks to all the wonderful photography. As a writer, you can also appeal to other senses. If a listing has a big yard, it might call to mind the crackling of meat on the grill, the smell of barbecue, or the sound of songbirds playing in the trees. This fires up leads' imaginations to make them think of home! Technology Tools for Real Estate Agents to Up Their Writing Game Spelling, grammar, and punctuation are not exactly the most interesting subjects. Even the vast majority of pro writers don't get energized thinking about them. They are simply a framework to help you communicate your ideas clearly. If any one of them is missing, it makes your copy harder to understand at a glance. Once you have an idea, you need to execute it. These tools can help: Grammarly is a writing coach that goes beyond the spelling and grammar check of a tool like Microsoft Word or Google Docs. It identifies many common issues, like wordiness and passive voice, that are easy to overlook. It also explains why something is incorrect, enabling you to learn as you go. GrammarLookup bills itself as a free alternative to Grammarly. In addition to its full-featured punctuation and grammar database, it uses AI to learn continuously. It can be used through your favorite browser and does not even require registration. All you have to do is copy and paste your text. ProWritingAid comes in the form of a free browser extension or a paid desktop version. In addition to grammar and spelling, it works as a style editor that helps you ensure your writing is right for your audience. Packed with 20 in-depth writing reports; its goal is to make you a better writer fast. Ginger is a popular spelling and grammar checker that can interface easily with your social media, email client, and many website editors, including WordPress. It even has fully featured mobile versions that will sync up between platforms. Terrific if you need to tap out social media posts or email replies on your phone! Writing can seem intimidating, but it doesn't have to be. Simply imagine that you're talking to a client face-to-face and you can go far. To learn more about using the latest digital marketing technology, contact us. RE Technology readers can try DeltaNET 6 (and its marketing technology) FREE for 30 days. To view the original article, visit the Delta Media Group blog.
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Clever Ways to Use Text Message Marketing for Real Estate
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The Ultimate Script for Reconnecting with Past Real Estate Clients
Have you fallen out of touch with some past real estate clients? If you're like most of us, it's likely that you have. You need something like a script to help you in reconnecting with past real estate clients, since it can be difficult to consistently keep in touch with them, especially as your career progresses and your database grows. If you're struggling to keep in touch with prospects, you aren't alone. The average real estate agent loses over 20% of their clients annually. The most common reason for losing these clients? The agent failed to keep in touch. The good news is that it's never too late to reconnect. The key is to take action now to re-establish the relationship. Once you're reconnected, you can start sending those past clients your newsletters or assigning them to a real estate drip email campaign. Here's what to say: Reintroduce yourself Don't assume that your past client remembers your name. Eliminate any awkwardness by clearly describing how you know them. "Hi Susan, this is Candace Green from ABC Realty. It's been a while since we worked together on selling your home on Maple Street." Apologize for falling out of touch It's unlikely that your past client is offended that you haven't been in touch, but it's nice to acknowledge that you'd like to be in touch more often from now on. "I'm sorry that I haven't been in touch more since you've moved. How have you and your family been?" Remind them why you're here Whether or not your past client is currently thinking about moving, you have a lot to offer them. Remind them that you'd like to provide them with ongoing value for all things related to home ownership. "Now that we're back in touch, is there anything I can help you with? I'd be happy to offer you a home appraisal if you're interested. If you've been thinking of making any changes around your home, I'd be happy to recommend some reputable contractors/landscapers/decorators." Update their contact information Don't fall out of touch again because of outdated contact information or old email addresses. Take this opportunity to update your contact's information in your real estate CRM. This way you can begin using email marketing to keep in touch with these important contacts. "While I have you on the phone, I want to make sure I have your current email address. If it's okay with you, I'd like to send you occasional emails about home ownership. What's your email address?" Appreciate referrals Some of your highest quality real estate leads come from your satisfied past clients. Remind them how much you appreciate their referrals. "If you know of anyone who is considering buying or selling, feel free to share my contact information with them. I really appreciate referrals from past clients." Say thank you Don't forget to thank your past client for their time and understanding. Let them know that you'll be in touch more regularly from now on. "Thanks for taking the time to chat today; it was really nice reconnecting with you. I'll be in touch every so often. Please don't hesitate to reach out to me if you have any real estate or home-related questions." Update the contact profile What kind of information did you past client offer you? Did they mention that they are thinking about moving in the next two years? Are they recent empty-nesters who are considering downsizing? In addition to updating the contact information in your real estate CRM, make notes on any other information your past client shared with you. You can even set some reminders for yourself to reach out to them again in a few months to ask if they're still considering moving. Be sure to keep in touch When in the process of reconnecting with past real estate clients, remember not to make the same mistake of falling out of touch again. Now that you've reconnected with your past client, assign them to your monthly e-Newsletter so they consistently receive email communications from you. If your past client mentioned that they might be considering moving, you can assign them to an Activity Plan created specifically for seller leads. To view the original article, visit the IXACT Contact blog.
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Staying in Touch vs. Spamming Too Much
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How to Write the Perfect Real Estate Agent Bio
Making a good first impression online is far more difficult than doing so in-person. When you're face-to-face, your countenance and body language can express friendliness and confidence while you verbally make a connection and communicate your local market knowledge and overall expertise. Conversely, conveying all those points through a written real estate agent bio takes some wordsmithing. Luckily, you don't need to be a creative writing major to craft the perfect real estate agent bio. If you follow our suggestions, you'll be able to make a great first impression with anyone who reads about you online. Define your voice The first thing you need to do for your real estate agent bio—and any other content you plan to write, like ads, blog posts and social media posts—is to nail down your voice. This refers to your style of writing, and it's what will make your content unique. If you aren't sure what your voice is like, start by writing a note to a friend. In it, tell that person about an experience you recently had. You won't ultimately share the note with anyone, but after writing it, you'll be able to see the type of words you typically use and the style in which you use them. Take this same approach when you write your bio. And keep these three points in mind: Be authentic – Use your words, not the words you think people want to hear. Your tone should match your personality. Don't eliminate contractions if you typically use them. Don't use formal language if you speak casually. Be confident – Stop yourself from reading anyone else's bio before writing your own. Comparing your background and accomplishments to other real estate agents won't help you write about yourself. If you're confident enough to do your job, then you should also be confident in your experience. That's why we're not sharing any examples of other bios. Putting ideas in your head is the perfect way to ensure you won't be writing with authenticity. Share your passion – Why does your work excite you? Weave your enthusiasm for your job into your bio. No one wants to work with a two-dimensional agent. Showing passion will make others feel eager to work with you. Cover the necessary details Although you're writing your real estate agent bio in your own voice, there are still important points you need to address along the way. Here is a list to get you started. It's not exhaustive because, well, everyone is unique. If you have other tidbits of information you want to share with potential leads and prospects, you shouldn't hesitate to add it in! Your name (for example, don't write Michael if everyone calls you Mike) Your title Your specialty (first-time buyers, luxury homes, investment properties, working with veterans) Your standout skills (great negotiator, highly responsive, in-depth knowledge of the market) Current track record and accolades Trainings, certifications, education Market specialities (specific neighborhoods, housing types) A friendly photo Social proof, such as testimonials (place these at the end) Other things to consider including: Elevator pitch about why clients choose you Your approach to every client relationship and the overall transaction Relatable stories that show you understand the needs of buyers and/or sellers Personal details (share information like how many kids you have, your pet's name, your hobbies, likes and dislikes) If you're part of a team, talk about the people who clients might interact with or who support you behind the scenes, like an admin, marketer, stagers, et al. Don't forget that people often skim when they are reading online. If you really want to grab their attention, make every sentence engaging and worth the read. Start with a strong opening. That could be a story about why you got into real estate, how you work with clients or what sets you apart from your competition. Finally, consider whether you want your bio to be in the first or third person. There's no right answer, and you may consider writing it both ways to see which you like better. Proofread It goes without saying that you should proofread your real estate agent bio after you write it. But you may also want to read it aloud to see if it sounds natural and authentic. Then send it to a few people, including colleagues, who will give you honest feedback. When you ask them to read it, be specific in what type of feedback you'd like to receive. For example, you may want to ask whether it is engaging, makes you sound like a trusted agent, conveys your expertise well enough or is too long. Determine where to publish your real estate agent bio Consider your real estate agent bio as a piece of marketing. You should spread it far and wide so that buyers and sellers face no hurdles when they try to learn more about you. Here's a starting point for where you should publish your bio: Your brokerage's website Your personal agent website Your Google business profile Your Facebook business page Printed collateral displayed at open houses and elsewhere To view the original article, visit the Homesnap blog.
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Texting: One of an Agent's Greatest Tools
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Real Estate Prospecting Letter Examples and Tips
Snail mail in this day and age? Certainly! The real estate prospecting letter is not dead. In fact, it does a much better job of catching someone's attention than yet another email sent to an already-flooded inbox. When done well, a letter seems personal and doesn't make people feel like they're part of a mass-mailing effort. And that's important for a job that is built on relationships, not transactions. Use this to your advantage and include postal mail as part of your marketing strategy. But before you jump into writing your own, read our tips on writing an effective letter. If you find that writer's block is getting in your way, feel free to draw inspiration from our real estate prospecting letter examples, too. Letter Writing Tips First, you need to take into account how many prospecting letters you'll be sending out. If you're planning on a mass mailing, then writing them out by hand is off the table. But if you're a fan of targeted prospecting, which is much more effective anyway, then you should take the time to pen the letters yourself—on your brokerage's letterhead, if you have it. This adds that personal touch and will make people more inclined to respond. (You might know this in digital marketing speak as increasing your conversion rate.) Although we're providing you with templates, they're just a starting point. You should write your real estate prospecting letters in your own words. Be authentic. It will help the recipient connect with you so you can start building that all-important relationship. Finally, always personalize the letter. Avoid generic greetings like "Dear sir/ma'am" and "To whom it may concern." Include details that are specific to their neighborhood or the property's history to show that you've done your homework. This is much easier to do when your marketing is targeted. For example, if you're using Homesnap Pro's Likelihood to List tool to find prospects for your mailing list, you can pull home details from the property listing page and get the homeowner's first name from their associated profile. Real Estate Prospecting Letter Examples Now that you're aware of some do's and don'ts, it's time to get writing! Use these real estate prospecting letter examples as a starting point for your targeted marketing efforts. Basic Introduction Letter Hi [First Name], I want to introduce myself, and I thought you might enjoy receiving a letter instead of another email. My name is [Name], and I'm a real estate agent working with [Team Name at Brokerage]. I represent homeowners in [Neighborhood]. Most recently, I sold the home at [address]. This is a highly desirable neighborhood, and homes are generally selling above asking price and going under contract in an average of [##] days! [Include a sentence specific to their property, whether it's a valuation estimate or a nod to their home equity.] With the market trends I've been seeing, we could sell your home quickly and for a price I think you'd be very pleased with. If you become interested in selling, purchasing another home or just want to ask some real estate questions, please feel free to reach out at any time. I would be happy to help! Best wishes, [Name] [your contact information] Why it works: The introduction is friendly while letting the recipient know that you're an active, successful agent in their neighborhood. The letter also shows your market and property-specific knowledge and expresses confidence when it comes to selling their particular home. Interested Buyer Letter Hi [First Name], I'm [Name], a real estate agent with [Team Name at Brokerage], representing local buyers and sellers. I'm currently working with a motivated buyer who is very interested in living in [Neighborhood]. They love [Include neighborhood characteristics. If you have a buyer who is interested in this specific property, include details.]. I'm not sure if you're aware of the local market trends, but homes have been selling in record time and above asking price! [Include some specific stats or data.] It's a great time to be a seller in [Neighborhood]! Do you have any interest in selling if the price is right? Feel free to contact me at any time if you are—or even if you just have questions about the market or your home's value. I would be happy to chat! If you're not interested in putting your home on the market but know a neighbor who is, I would love to connect with them. Best wishes, [Name] [your contact information] Why it works: If you have a buyer interested in the neighborhood but inventory is low, this is a great way to help expand their options while potentially earning you new seller clients. By letting the recipient know how hot the market is, you're warming them up to the idea of selling and instilling confidence that they'll be happy with the outcome. Property Analysis Letter Hi [First Name], I want to introduce myself, and I thought you might enjoy receiving a letter instead of another email. My name is [Name], and I'm a real estate agent working with [Team Name at Brokerage]. I represent homeowners in [Neighborhood]. Most recently, I sold the home at [address] and [include an outcome, such as for % above asking price or in ## days]. It's a fantastic time to sell, especially in [Neighborhood]! [Include market trends or stats.] Are you aware of what you could get for your home right now? I've done a competitive analysis and can share that information with you if you're interested. I think you'll be pleasantly surprised! Let me know if you want to learn more about the analysis, your home's value or the market trends in [Neighborhood]. I'd be happy to chat at any time. Just reach out to me at [your contact information]. Best wishes, [Name] Why it works: You are establishing your expertise both in real estate and in this specific neighborhood. Mentioning but withholding CMA information should pique their interest. If the homeowner has any inclination to explore selling, they will be likely to follow up with you. Final Thoughts You'll notice some commonalities among all these letters. They: Have a friendly yet professional tone Are short and to the point Establish credentials Share market knowledge and expertise Provide a clear explanation of why you're writing End with a call-to-action and your contact info Make sure your real estate prospecting letter checks these boxes, whether you are writing a general prospecting letter, an open house follow-up or to persuade an FSBO or an expired listing owner to work with you. Before you seal the envelope, don't forget to drop in your business card. Although your contact information is on the letter, it's always wise to include your card. For one, it likely includes details that you didn't write down, such as your website URL. It also makes it easy for the recipient to pass your information to someone else they know who is interested in buying or selling. Give your letters some time to arrive at their destination. Then, follow up with a friendly call if you haven't heard from the recipients. Make sure they are included in your audience list for any digital ads you're running. That will help improve brand awareness and keep you top of mind. This multi-channel approach is one of the best ways to optimize your marketing! To view the original article, visit the Homesnap blog.
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Discussing Flood Risk With Your Client Is More Important Than Ever. Here's How to Do It.
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Virtual Networking Ideas for Real Estate Agents
Networking with your clients and community safely can be a challenge these days. As community leaders, real estate agents can help safely connect members of their communities through online networking events. Consider what your specific community is interested in to come up with networking opportunities that would work for your. For inspiration, check out the ideas below.
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5 Ways to Improve Cold Calling Real Estate Prospects
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Asking: the Secret to Getting More Reviews
Reviews are one of the most powerful marketing tools in a real estate agent's arsenal. When a buyer or seller looks for a real estate agent, they'll typically start by asking someone they know for a recommendation or by searching for agents or homes online. Having your positive reviews online places you as a contender for that person's business. And knowing which of your clients were happy enough with your service to recommend you to their family and friends means you can create a plan to follow up with those people throughout the coming years; they'll always know how to get in touch with you and have you top of mind.
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Craft Great Email Subject Lines
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Integrating 'The Flood Discussion' into Your Real Estate Practice
Recent studies indicate that 41 million homes across the US are at risk of flooding -- a number significantly higher than is indicated by FEMA flood maps. This new data highlights a nationwide cause for concern for homeowners, including many in areas previously thought to be at low risk. In South Florida, as many as 1 in 3 residential properties are in danger of sustaining flood damage. Leading Realtors are getting ahead of the curve by integrating "The Flood Discussion" into their real estate practice. Here are five takeaways to integrate flood into your work with your customers, to make you the most knowledgeable, confident, and profitable Realtor in your market. 1. On the Buyer Side, include flood as a housing criteria We are used to setting criteria based on location, pricing, number of bedrooms, etc. Flooding, for example, has historically been an afterthought. With a 30-year investment — typically the biggest investment of our customer's life — it's critical to put flooding on the list of criteria, especially with the frequency of storms all across the country. Note: while flood has historically been a 'coastal' issue, flooding is occurring more frequently across the interior of the US. 2. On the Seller Side, do your research on the listing property More and more, the question of flooding and impact of weather is going to come up regarding the listing. So get out in front and ask your owners the 'tough questions' about the history of flooding and other climate-related issues. It will be better to know the facts, so you can present them professionally, accurately, and appropriately in the marketing of the property. 3. Understand the 'total cost of flood ownership' As we evaluate properties with the customer — listing price, taxes, utilities, homeowners insurance — it's important to integrate new terms like Flood Zone, Flood Risk and Flood Insurance. Note: It's important to remember that flood insurance is NOT included in homeowners insurance, and it is a separate insurance policy. Yes, no one likes to add costs. Yet, given that one storm can cause $$$$$ of damage in the blink of an eye, it's critical to evaluate a property's risk profile with your customer's risk tolerance. Across much of South Florida and the United States, home buyers can secure 'peace of mind' flood insurance for reasonable rates. 4. Investigate the two flood insurance options: NFIP and Private Insurance Most Americans are aware of NFIP — which stands for National Flood Insurance Program, managed by FEMA. Based on a flood mapping system, NFIP has standard coverage limits of $250,000 for buildings and $100,000 for personal property based on the flood zone where the property is located. In the South Florida market, for example, more than 30 private insurance companies have begun to offer flood insurance over the last several years. Private insurance companies generally price flood insurance based on a property's latitude and longitude coordinates, as well as over 200 data points to calculate the exact price-risk profile per property. To better understand these differences and the options available for a property, consider getting one NFIP and one Private Flood Insurance Quote. 5. From Contract-to-Close, engage a licensed flood insurance expert Let's be honest, Flood Insurance is confusing and is best left to the experts who practice it each and every day. Most importantly, engaging a licensed flood insurance professional separates any potential issue of Errors and Omissions from the REALTOR® and their customer's real estate transaction. Acadian Insurance offers a free consultation for all Miami REALTORS® and their customers. In 15 minutes, the Acadian Team can provide you with all the knowledge you and your customers need to make smart, informed, confident decisions. If you are interested in learning more, access our free eBook: Everything You Always Wanted To Know About Flood Insurance* (*But Were Afraid To Ask) CartoFront is a technology services company that is simplifying flood insurance for REALTORS(R), their clients, and insurance agents. If you are interested in learning how you can bring CartoFront to your MLS for free, please contact [email protected]
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The Newest Tool for Your Real Estate Business: Clubhouse
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Your Script to Cold Call Landlords During COVID
Apartment units and buildings that are put up for rent by the owner (FRBOs) are a valuable asset for agents. They allow you to work directly with landlords, get accurate information for your clients, and keep 100% of the commission. One of the best ways to enter into a partnership with a FRBO is to pick up the phone and call them! But we know that cold-calling can make even the savviest agents start to sweat, so we want to help out real estate agents with a script to cold call landlords during COVID.
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5 Different Real Estate Emails to Schedule Ahead of Time
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Real Estate Content Marketing: 5 Easy Tips to Follow
When you're investing in content, you're focusing on providing value to your potential clients. This makes content marketing one of the most effective ways to generate seller and buyer leads. Wondering how to make real estate content marketing right? Check out the five tips below. They will focus on the most effective content types to give you a headstart.
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Direct Message Marketing on Social Media Is Wrong
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[Best of 2020] Friday Freebie: Download a COVID-19 Postcard and Reach Out to Your Sphere
We're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published in May and is #3 in our countdown. See #4 here. The coronavirus pandemic has changed the way we live--and the way we need to communicate. Gone are the days, for example, when agents could send their contacts a calendar of local events (what events, right?). So how do we communicate in this new era while remaining sensitive to changing norms and our sphere's changing needs? Find out for yourself in this week's Friday Freebie. We're introducing you to a series of coronavirus-related postcards that hit just the right note for reaching out to those who matter most to your real estate business. Free download from the COVID-19 postcard series by ProspectsPLUS! What kind of postcard messaging strikes the right tone during the coronavirus era? That depends on the type of real estate agent YOU are. Whether humorous, helpful or nurturing, there's a postcard with a voice that matches yours in today's Friday Freebie. RE Technology readers can download one free postcard from a library of 115 different postcards designs in eight content categories, courtesy of ProspectsPLUS! Here's a look at the types of postcard you can send to your sphere: Animals: Use humor to connect with clients with funny animal postcards. At Home: Offer helpful at-home advice for how clients can fill their downtime. Comfort Foods: Strike a nurturing tone with recipes for making comfort food. Content Cards: Remind clients you're the helpful home expert with home maintenance tips and more. Definitions: Gently stay top of mind with these trendy outreach cards. Inspiration Cards: Remind your sphere that brighter days are ahead with motivational designs. Looking for Listings: The market is still active! Remind homeowners that now is still a great time to sell. Virtual Marketing: Are you a tech wizard who knows how to thrive in these times? Show off your virtual tour capabilities, remote meeting skills and more! Download any COVID-19 series postcard for free with promo code FREECARD. Your postcard includes your choice of design on the front and your customized contact information on the back. Print your postcard at home or share it on social media, via email, and on your website. Download your FREE postcard today with promo code FREECARD at checkout!
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[Best of 2020] 10 Thank You Notes That Will Generate Business
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[Best of 2020] Are You Unknowingly Encouraging Sellers to List as FSBOs?
We're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published in September and is #5 in our countdown. See #6 here. A recent Facebook post by a top-producing agent read: "I recommend that all sellers try for sale by owner." I couldn't believe it when I read it, so I read it twice. Yep, that's what it said alright. It just didn't use those words. Here's what it did say: "Congratulations to my clients who received six offers in eight hours. The real estate market is HOT, HOT, HOT!" Potential home sellers might interpret this post as, "Why do I need to pay an agent if the market is so 'HOT, HOT, HOT?' Maybe I should try to sell by myself."
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Real Estate Scripts and How to Use Them
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Lost in Translation: A Realtor's Guide to Working with Remote Clients
To understand and communicate within the world's web of multicultural societies requires skill. Language barriers, cultural differences, and terminology can cause confusion when building consumer relationships around the globe. How do you, as a Realtor, keep everyone from getting lost in translation when working with clients outside your current city of business? Remote clients can come from as close as your own backyard or as distant as halfway around the world. Either way, working with clients whom you have never seen face to face has some challenges and rewards.
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Increase Your Online Success: Top Reasons to Have a Business Email Address
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Put the Power of Text Message Marketing to Work for You
As you read this story, four out of five Americans own a smartphone. Include in that number those folks who use phones that aren't app-friendly, and you get 96%. It's a sure bet nearly everyone who needs your real estate services also uses a mobile phone daily. And although not all phones can play Angry Birds, virtually all are designed to receive text messages. Formally called SMS text––the acronym stands for Short Message Service—text messaging has exploded in popularity over the last decade. And texting isn't just for teens any longer. During 2017, experts estimated that about 26 billion text messages were sent each day in the United States. That adds up to over 780 billion texts monthly and more than 9.3 trillion every year. People of all ages use text messages. Because they will often text with friends and loved ones instead of calling, texters are likely to check their messages within minutes of a new notification. Sure, there are some caveats. Most people aren't checking texts in the middle of a meeting at work––we hope. All in all, though, mobile research firm MobileSquared says 90% of people read a new text within three minutes of getting it. Three minutes! Not surprisingly, this means text messages rock for real estate professionals. In a report published by the National Association of REALTORS®, 94% of REALTORS® said the method they preferred to communicate with clients was text messaging. In 2020, there are huge horizons for growth. And there are plenty of good reasons why you should take advantage of text messaging for your real estate business. Stop Calling, Start Texting If someone reaches out to you on your website, calling them right away makes good business sense. Calling a prospect back within five minutes is estimated to increase your chances of a successful contact by a factor of 100. After all, they are expecting it. And the faster you are, the more impressive it is! But what about all those times when a prospect or lead isn't interested in a call? An unwanted phone call is about as interruptive as it gets. It's exactly what people think of when they think of pushy, unwanted sales behavior. On the other hand, people willingly look to text messaging when they want to communicate––but don't want to stop their whole day to do it. With that in mind, text messaging is a phenomenal way to stay in touch. From the sales associate's perspective, texting makes plenty of sense. Texting is extremely cost-effective. Compared to virtually any other marketing technique you can name, you'll pay fractions of pennies for your text messages. You can customize texts and even automate the process based on each prospect's interests and past behavior. That means texting gives you a superpower all associates should have: Personalization. From email to social media and everything else in between, effective digital marketing thrives on personalization. Every communication should be relevant, friendly, and helpful. Text messaging makes it easy: Your messages arrive when your prospect is most likely to see them and contain only information useful to that person––without having to do it all by hand. But there is one caveat before you begin. Understanding the Ins and Outs of Opting Out Are you using your real estate website to turn prospects into leads? You should be! The odds are good you're already collecting some information about your prospects as they use your site. You may even already have an email subscriber list. Just as you can't send emails to people without their consent, you also need to be sure they affirmatively opt into texts. Rules about this are much more strict in Europe, but the U.S. is catching up. America's most comprehensive data privacy rules recently went live in California, and other states are following. So, whenever you collect phone numbers, be sure you set expectations upfront. Forms should never come with an "accept text messages" box pre-ticked, and your text should let subscribers know how often they can expect to hear from you before they commit. Likewise, anyone on your list should be able to withdraw consent at any time by texting back. Sending unwanted texts after an unsubscribe request could expose you to fines. Luckily, many of these issues are automated for you with the right software. How to Use Text Messages to Convert More Leads Texting has a tremendous amount of potential. But how do you tap into it? Luckily, there are a few powerful formulas for effective real estate text messages: Text Important Property Listings and Updates - In 2017, the National Association of REALTORS® found that 62% of all buyers prefer having property info sent to them via text message. You can start this process even before you speak to a prospect, based on the listings they've spent the most time on while browsing your website. Once the relationship develops, a text is a great way to send leads info about a weekly spotlight property. Start New Conversations With a Question - It's important to talk with prospects, not at them. Text messages should provide an opening for conversation––and a question is very difficult to ignore. Keep it short, simple, and personalized: "What's the #1 thing you're looking for in a home, Bob?" will get Bob thinking about his ideal next home and give you details to start narrowing down his interests. Follow Up From Live Events Like Open Houses - Open house attendees are active leads, but they can still take months to make a decision. Follow up with your event attendees by text – right away and again if you don't hear from them in three to five days. The property they saw might not have inspired them, but the text can keep the fires burning. If they're still interested, roll out those property listings! Rekindle Cold Leads with Follow-Up Texts - Since it only takes a few seconds to read and respond to a text, most people don't mind getting them even if they've fallen off the radar. Again, a question works well: "Hi, Joan. Are you still interested in a home here in Walnut Creek?" In most cases, the worst thing that can happen is nothing at all. But now and then, you could open the way to another great sale. A Quick Text Can Move Mountains In a service-oriented field like real estate, the key to marketing is to be where the customers are. It only takes a quick look around at a store or restaurant to see most of them are on their phones! Phones are now an intimate part of our lives, shaping our daily experiences. And even the most important professional relationships, like yours with your clients, can start and develop there. Sure, you won't do all your marketing by text message. But it is a powerful way to expand your presence and augment the other marketing you do on your website and in person. In real estate marketing, the right emoji at the right time can be worth a thousand words! Not getting your copy of Delta Media Group's magazine, Real Estate Marketing & Technology? Sign up today. Your subscription is FREE. To view the original article, visit the Delta Media Group blog.
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Test Your Tech Term Knowledge: 8 Terms Emerge with the COVID-19 Outbreak
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Discover the Dos and Don'ts of Text Marketing for Real Estate
Over the last few years, Millennials have turned up in the housing market by the thousands leaving, many wondering what they want when it comes to real estate. The future is now, and Millennials are here: Pew Research found they've been the largest generation in the U.S. labor force since 2018. That same year, NAR said they were the largest cohort of homebuyers, which has continued to hold true so far. What does this have to do with SMS marketing?
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Use Storytelling to Build Your Real Estate Brand Online
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5 Tips to Creating Calls-to-Action that Work!
How many e-mails do you receive daily that promise you high quality leads to generate business? Now ask around... how many people actually see a cost/benefit to these services? Now more than ever is the time to stand out above the crowd to give your audience the answers they are looking for when searching on the internet. The benefit is that now YOU can provide the Information that will generate leads rather than lay out huge sums of money that may not work for you. And it all starts with powerful calls-to-action that will work for you and your individual market.
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Navigating Today's Political Climate on Social Media as a Real Estate Agent
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The Ultimate Zoom Playbook for Lead Generation
Doing business online has been a growing trend in the real estate business for years. However, 2020 circumstances have forced many Realtors to move, fully or partly, to an online environment. Zoom meetings are a very useful tool for doing real estate tasks on the web. But did you know that there is more to Zoom than just video conferencing, including lead generation opportunities?
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Are You Unknowingly Encouraging Sellers to List as FSBOs?
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Close More Real Estate Deals with Text Messages
It's no secret as real estate professionals you've had to adapt to our changing times to keep your businesses going strong. From mastering the art of virtual open houses to guiding your clients through the uncertainty of real estate during the coronavirus, you adopted new methods to close more deals. At one time or another, you've also inevitably faced the challenge of dealing with people who don't answer your calls and emails. Often this isn't because they're trying to avoid you, but they're too busy or don't want to feel put "on the spot." So what's the answer? Start text messaging! Texting is one of the most effective ways to cut through the noise and ensure that your message reaches your prospect. There are many different ways that you can use text messaging to close more deals. Here are a few ideas to help you get started. Use Keyword Ads Even if a prospect has your business card with all of your contact information, there's a good chance that they'll forget or just put off reaching out to you. You can get around this barrier by creating ads that prompt leads to text a single keyword to a designated phone number. This makes it easy for people to make the first move while also opting in to receive your messages. Even better, using unique keywords gives you the ability to segment your leads by interest, so you're only sending relevant information. Text Closing and Listing Updates You take pride in helping your clients through every step of the process. However, it's challenging to stay on top of things when they don't see your messages. Nowadays, people get so many emails that it's easy for even important messages to get lost in the shuffle. However, it's much less common to miss a text message. Using text messaging to send important information about new listings or requests for the client to complete paperwork will make you a more effective real estate agent. Not only will this help you close more deals, but when clients see how proactive you are, they'll be happy to send you referrals. Send Scheduled Reminders It's no fun when a prospect forgets to show up for a scheduled appointment or showing. Sending scheduled reminders decreases the chances that this will happen and makes it easier for them to text you back if something has come up, and they're not going to make it. This will save you time and frustration and streamline your closing process. Ask for Reviews Studies show that 91% of people read reviews, and 84% trust the reviews they read online as much as a personal recommendation. One of the best ways to make sure you're a top-rated agent is to ask for reviews shortly after the closing. Increase the chances that your clients will follow through by texting them a link to submit a review. You can send the same message to multiple clients at once, simplifying the process for you and them. It's a win-win! Ready to Get Started with Text Message Marketing in DeltaNET 6? We Can Show You How! If you're ready to get started with text message marketing, contact us. We'll help you set up your system and create a perfect marketing plan for your individual needs. You'll be surprised by how quickly this simple move will improve your closing rates and contribute to your bottom-line. To view the original article, visit the Delta Media Group blog.
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Is Now a Good Time to List? 5 Reasons to Give Concerned Sellers
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Want More Listings? Call Your Database and Ask These 4 Questions
Why do some agents get all the listing clients, while others have to settle for buyers? It all boils to one simple truth. "The people that get all the listings talk to more people," says real estate coach Tom Ferry. "Period. End of story." That's pretty unequivocal advice. But if you're not used to cold calling, you may not know where to start. That's okay, because in the video above, Tom offers four simple questions you can ask your database to spark a conversation that gets homeowners thinking about selling: Are you living in your ideal or dream home right now? Have you had any thoughts on selling? At what price would you be motivated to sell? Do you know anyone who's thinking about selling? Watch the video above to learn how to expand on these questions... and turn your conversations into commissions!
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Friday Freebie: Voicemail Scripts that Convert
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Zoom for Real Estate: 4 Hacks You Need to Know
More than 300 million people have participated in Zoom, the live video conference technology. Zoom has become a new real estate go-to tool for communications with millions of Americans working from home and attending online classes. As with all new technology, the more you become familiar with it, the more features you uncover. Once turned on, some hidden features give real estate professionals more ways to use this communication platform to engage clients and prospects.
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Do You Know How to Communicate with Gen Y?
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Warm Up Cold Real Estate Leads with SMS Texting
The real estate industry is changing, and so are the needs of clients. These days, people want speed and convenience. Providing rapid, responsive service is crucial for top-notch customer service. One of the best tools for growing rapport is something you probably use daily but might not have applied to your business just yet. It's SMS texting.
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Back 2 Biz: Conducting Virtual Listing Presentations
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Use Live Video to Communicate with Real Estate Clients
Strengthen Your Real Estate Brand on Social Media with Video With recent world events, customer communication has become even more important. Keeping in touch with past clients, leads, and supporters is essential given recent world events. These audiences are attuned to live video. With live video on social media, you can speak to hundreds and maintain the personal touch. Savvy real estate agents often use multiple social platforms. Each has its own features that help you showcase your value. Likewise, each one has enabled experts like you to reach the world through shareable video. Let's look at today's three main social video platforms:
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Agent Advice: How to Ask Clients for Online Reviews
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The 5 Best Real Estate Cold Calling Tips
If you're like most real estate agents, cold calling is one of your most dreaded tasks in any given day. It can be intimidating and uncomfortable, but with the right tools and guidelines you have the capability to turn this once-daunting job into a pleasant one that reaps great results.
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Back 2 Biz: Social Media and Online Communication Tools
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Friday Freebie: Handle Objections Better with These Brochures
"Your commission is too high!" "My home is priced too low!" "I don't think now is a good time to buy/sell a home." Objections. If you've been practicing real estate for any amount of time, you've surely heard more than your fair share. For some clients, patient explanation is all that's needed to gently nudge them along. As for others? Well, sometimes you need a little more. That's where this week's Friday Freebie comes in. Today, we're highlighting three brochures made to counter the most common objections you'll hear from real estate clients. Free objection handling brochure of your choice, courtesy of ProspectsPLUS! Building trust isn't the only obstacle you face with new clients. Even after you win them over, there are plenty of things they may object to. To help you overcome these objections, ProspectsPLUS! is offering RE Technology readers a free, customizable brochure that you can leave with clients when a face-to-face conversation doesn't quite cut it. Choose your favorite from these three options: What You Don't Know About Real Estate Commissions Can Cost You Plenty (for sellers) 6 Pitfalls of Overpricing Your Home (for sellers) When Is the Best Time to Start Enjoying What You Really Want? (for fence-sitters) You can leave these brochures with clients so that they can contemplate why, for example, a too-high listing price is a poor sales strategy. Or head off problems from the start and give these to clients at the beginning of your relationship so that you're both on the same page. Download your FREE objection handling brochure today! Use promo code FREEBROCHURE at checkout.
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Best Practices: How to Hold a Virtual Meeting
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10 Things to Do When you Receive a Referral
There are 10 things you ABSOLUTELY must do each and every time you receive a referral to ensure you get more and more referrals each and every year, month, week, and even day. Here's what you do each time someone sends you a referral: 1. Call the referring person immediately to say THANK YOU for the new referral. Ask if there is anything special you need to know about the referral. 2. Call the NEWLY referred person THE MOMENT (or at least within five minutes) you hang up the phone with the person who sent the referral. Set an appointment immediately. DO SOMETHING to make sure you are connecting with your new contact. Whether it be face-to-face or not, show initiative. 3. Add your new referral to your CRM system AND your Client Appreciation program (If you don't already have a client event Client Appreciation Event Marketing program, check out our blog post, Client Appreciation Event Marketing). Makes sure to tag/note who referred them. 4. Set up a follow-up call with your new referral. It never hurts to check in with them to see how things are going. Use the following script: "I just want to make sure I'm not dropping the ball on my end!" 5. Send a video text message! Limit it to 10-15 seconds in length. You should make two videos: "Thank You" to the referrer "Thank you" to the referree 6. Send a personal, handwritten note to the referrer. Include a client appreciation gift, such as a $5-10 Starbucks gift card or a gift card of your choosing. You want to make sure you reward the act of sending the referral. Whether the referred person ever does business with you or not is irrelevant at this point because it is not their job to make sure that the person does business with you. You want them to simply send you the referral, and you should be able to take care of the rest. 7. Send a personal, handwritten note to the person being referred. You will want to thank them, introduce yourself again, and make sure they know how to contact you. 8. Create a Facebook video and tag the person who sent the referral. Thank them for referring their friends and family. DO NOT tag the person referred unless you have permission to do so. 9. Send professionally made gourmet cookies (or something similar) to the office of the referrer. You want to make a big deal about it. Make it a day they'll never forget! Go big with balloons! Coach Michael Hellickson suggests CookiesByDesign.com. 10. In your "Friends Referring Friends" section of your newsletter, include both names, giving credit, and thanks to the person who sent you the referral. (If you don't already have a newsletter, you MUST read our blog on the "Perfect Real Estate Client Newsletter.") After much time, effort, energy, and money is invested in generating referrals, many agents drop the ball with a referral and the person who sent it. Don't be that agent! Follow this list closely to ensure the best possible chance of doing business with the referral, and to cultivate additional referrals from the referring party. Bonus: Contact the person who sent you the referral upon closing to thank them once again. A phone call works best here! As our way of saying thank you for taking the time to read this blog, we invite you to a FREE 55-minute NO PITCH one-on-one coaching call with a Club Wealth® coach! Request a strategy session here. To view the original article, visit the Club Wealth blog.
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Friday Freebie: Download a COVID-19 Postcard and Reach Out to Your Sphere
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Leigh Brown's Tips to Rebranding Yourself During Challenging Times
With all of the uncertainty in the real estate industry due to the COVID-19 outbreak, Leigh Brown came to the Secrets of Top Selling Agents Facebook group to discuss some ways to rebrand yourself as a real estate agent during this time. There are many agents who are having difficulties figuring out what information they should be sharing with their clients or how to move their business forward while being sensitive to the current situation. During this time, agents have to have open and honest communication with their clients.
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Real Estate: The Virtual Way
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How to Set Up Facebook Instant Replies to Convert Real Estate Leads
Did you know that it is a really simple process to convert a Facebook follower into a real estate lead? Being able to generate business from a Facebook page is an equation that agents are always trying to crack. If you read further, we provide you with some information that not many agents know about. Automating Facebook Messenger to Feed You Leads
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The 5 Best Real Estate Cold Calling Tips
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How to Write a Strong Call-to-Action and Convert More Real Estate Leads
Words matter in real estate. The message you craft for leads will determine how many convert. If you are not seeing the sales figures you need, you may want to take a look at your call-to-action on Facebook and other platforms. What Is a Call-to-Action? A call-to-action (or CTA) is the part of your marketing that encourages your leads to do something. It's the phrase or sentence that tells readers to "sign up," "get started," or "download a free trial." This sentence has outsized importance in marketing because it is the one most closely linked to action.
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What You Need to Know About Virtual Meetings
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10 Thank You Notes That Will Generate Business
Amid non-stop e-mails and social media bombarding everyone each day, there is a powerful answer to help you stand out above the noise. How can you make an impact that is both remembered and generates additional business for you? It is the power of the handwritten "Thank You" card. Yes, Thank You via e-mail is so much easier. Yet, it is not the same. By setting up a system to send out handwritten Thank You cards, you will see a positive difference in your real estate business. The handwritten Thank You card is not something new and has been a tool for the success of many of the top agents in the country involved in real estate for decades.
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Your Complete Guide to Real Estate Scripts
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Building Your Value Through Conversation
As marketers continue to saturate every corner of the internet--and social media--we are finding that organic engagement is becoming a greater challenge for small businesses. With over 4 billion internet users, roughly 3 billion users on social media, and a staggering 5 billion mobile users, more people are online than ever before. So businesses should have no trouble reaching incredibly large audiences, right? If that's the case, then why is organic engagement such a struggle? Let me give you a little history, then a few solutions, especially for smaller businesses!
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Using Slack to Help Run Your Real Estate Business
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To Call or Text? The Value of a Hybrid Approach
In real estate, it's all about that first impression. A strong first touch and effective follow-up are critical for converting leads to clients. So, we've been gathering data to learn what methods work best for lead conversion. Unique Benefits of Calling vs. Texting With recent floods of robo dialers and spam calls, it's easy to see why texting has become a popular choice for agents. Texting has the advantage of delivering messages with high open rates versus calling, which requires an answer to get the conversation going. With a text, you also have the ability to show and not just tell. You can easily include links to properties, your website, etc., without the added step of an email. Another advantage that almost goes without saying is that texting is the preferred method of communication for millennial and Gen Z consumers. And generations across the board have grown more comfortable with texting with businesses. In fact, a recent study showed that 39% of businesses use texting to talk to customers. [Zipwip, 2019] However, phone calls oftentimes still reign supreme in the minds of real estate professionals. Why? Because they're in the business of relationships. The human-to-human connection is where they thrive. We hear it all the time; "If I can just get them on the phone, I'll close the deal!" So, what's the most effective approach? We recommend a hybrid approach. Based on our data, a text-to-call strategy works really well. Leverage the automation, consistency, and high open rates of a text message to start the conversation and build that trust to then invite the lead to a phone call. Use the text to introduce yourself and immediately display value. Then, schedule a call or (better yet) bring the text conversation to a point of engagement where the phone call actually feels natural and easy. Looking for the perfect text script? Here are two top-performing openers from the texting data we've collected. 21.38% Engagement: "Hi (visitor name), this is (agent name) with (company). I wanted to send you some listings. Which neighborhoods are you looking in?" 41.42% Engagement: "Is this (visitor name)?" Let BoomTown handle the outreach for you. Here's a trend that I've noticed in my 10+ years of working alongside real estate professionals. The most successful agents and brokers tend to do these three things: prioritize their time based on dollar-productive activities, leverage the value of their database, and diversify and grow their lead sources. Agents should be out in the field, going to appointments, shaking hands, making connections, closing deals. Not bogged down in the trenches of follow-up. But, those texts and calls that engage new leads are critical for building a healthy book of business. The reality is, most agents simply don't have the bandwidth to keep up with it on their own. That's why BoomTown recently announced a new program called Success Assurance. This program uses a lead concierge to handle the qualification and initial follow-up for you. Allowing you to jump in when the leads are ready. We're gathering data and feedback from our clients to continuously improve the lead engagement experience and boost lead conversions. Those clients of ours who have taken advantage of the Success Assurance program have already seen remarkable results and we're excited to empower agents in this new era of technology that works smarter and harder. Discover What's Possible with BoomTown! Request a Demo To view the original article, visit the BoomTown blog.
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Is Your Listing Description Turning Consumers Off?
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Run Your Real Estate Business with a Smartphone Using Video Conferencing
Years ago, we had a house for sale (YES, I used a REALTOR; if you were thinking I would FSBO--NEVER!). I was the perfect seller--never there for open houses or showings, kept the house clean and a bunch of stuff either boxed up, sold or donated to reduce clutter. I used my own social media and web presence to help get the home noticed. One day after a showing, I came home and a lady was sitting in front of the house in her car on the phone. I gave her a few minutes and walked out and started a conversation. She told me she was telling a friend that lived out of state about the appearance of the house. Her friend requested she check out the house and neighborhood.
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Run Your Real Estate Business with an Android Phone using Email, Messenger and Text
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Run Your Real Estate Business with an iPhone Using Email, Messenger and Text
Before I get into how we can use our smartphone to keep in touch with friends, family, past clients, current clients and leads, I'll ask you to do a little exercise. Take a look at your contacts and where you normally communicate with them—phone calls, text, email, Facebook Messenger, Instagram, LinkedIn, WhatsApp, Twitter and Snapchat, to name a few. If you normally communicate with someone by, let's say, Facebook Messenger, and on their birthday you send them a canned email, how do you think that will be received? I feel this is where you separate yourself from those who might use a single platform like email to send out all the birthday, anniversary and other occasion messages and those who use the platform normally to communicate with contacts.
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