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Tips and Tricks for Hosting the Perfect Real Estate Webinar
Webinars are a relatively easy way to reach and educate a wide audience. With no geographical barriers, webinars provide the perfect platform for you to reach attendees from around the world. To start with, here are just a few benefits of hosting a webinar, and the top reasons why webinars are leading the way:
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5 Strategies to Generate Seller Leads and Build Better Relationships
It's no secret that seller leads represent an enormous opportunity for your business. But are you struggling to attract and convert them? Just like with buyer leads, generating and converting seller leads is all about relationship building. The internet and digital media have drastically altered the way we interact with prospects, but the need to build relationships is as important to real estate as it ever was—it's only the way we build relationships that's changed. The best way to build relationships with seller leads is to increase your visibility, provide a strong value prop, and stay in consistent communication. We compiled a step-by-step process of proven strategies top agents use to attract and build relationships with seller leads.
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5 Tips for Building Trust with Clients
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Top 10 Roadblocks: Clearing the Path to Success
Wednesday, July 17, 2019 at 10:00 AM PDT There are plenty of reasons why leads may start to pull-back when you reach out to them. Get one step ahead by understanding common roadblocks and how to clear the path. In this session, we'll share the top 10 challenges in connecting, converting and establishing value with online leads and how to overcome them. Examples of what we cover: Just wanted more info on the property Not ready to talk to an agent The listing is under contract Register now!
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Learn These 7 Meeting Skills to Land More Real Estate Clients
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How to Create the Very Best Generic Autoreply Emails
If you think automatic generic response emails can't increase sales, think again! Considering every sale begins with a lead, it's amazing how many companies let leads slip right through their fingers. Let's face it: Lead generation is hard...and/or expensive. If you're doing lead gen by yourself, it can eat up your whole day--and the next--ad infinitum. If you're buying your leads, they can be both pricey and worthless. If your company is supplying you with leads--even if you don't have to put out the cost upfront--understand those leads are costing you big time on the backend of the transaction in salary or commission reduction. So, if leads are so difficult to come by, wouldn't it make sense to do everything you can to convert those leads once you get them into sales?
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How to Handle Tough Conversations with Clients
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Dealing with Squatters: How to Ask Them to Leave
So, you've calmed an agitated squatter in the home you're showing. What's the next step to take in order to show the listing without provoking a confrontation? Watch this week's episode of 'Real Answers' to find out. In the video above, you'll learn: How to safely give squatters options to leave so you can show the home What to say if they choose not to leave Why respect and appreciation for the squatter and their decision are key Why you should never issue ultimatums if you want to stay safe Sample scripts you can use throughout the interaction
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5 Tips to Get Your Emails Read
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Elevate Your Content with High-Converting Guides
There's that pesky word again: "content." Now before your eyes glaze over with visions of "Top 5" articles and makeup tutorials, let me remind you that content is simply the valuable information on your website or social media platforms that you share with your prospects. You likely already have some content built up in your repertoire. Maybe you blog about areas in your geographic farm, share videos on Facebook, or perhaps you've created a downloadable checklist for first-time homebuyers. If so, you're ahead of the curve!
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10 Real Estate Email Subject Lines and Why They Work
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49 Uplifting Real Estate Quotes That Will Inspire You to Be Great
Real Estate Quotes "Buyers decide in the first eight seconds of seeing a home if they're interested in buying it. Get out of your car, walk in their shoes and see what they see within the first eight seconds." – Barbara Corcoran "Typically, the research tells us, that a high quality real estate agent that really knows what they are doing will add more to the equation than they cost. Because people make mistakes when selling their own home – the mistakes are costly." – Dave Ramsey "Don't beat yourself up. Some transactions will naturally go smoothly, and others are a month of challenges. Learn what you can from each transaction, move on, and start the next one." – Kurt Uhlir "A real estate agent has two property listings. Now add 11 more. What does the agent have now? Happiness. That agent has happiness." – Tim Dulany "In any market, in any country, there are developers who make money. So I say all of this doom and gloom, but there will always be people who make money, because people always want homes." – Sarah Beeny "To be successful in real estate, you must always and consistently put your clients' best interests first. When you do, your personal needs will be realized beyond your greatest expectations." – Anthony Hitt "Now, one thing I tell everyone is learn about real estate. Repeat after me: Real estate provides the highest returns, the greatest values, and the least risk." – Armstrong Williams "Real estate is the purest form of entrepreneurship." – Brian Buffini Real estate is never easy. There are late nights, early morning, no weekends, and infrequent vacations—but the payoff is that you get to help people through one of the biggest decisions in their lives and make their dreams come true. There are multiple lists of the same 10 real estate quotes that people toss up. We wanted something more. Our team combed through more than 15,000 websites, 115,000 tweets, countess Pinterest pins, 300 hours of keynote speakers and a ton of other sources to find you the most real estate quotes that will inspire you for the long-haul, motivate you to take the next step in your business, and hopefully laugh a little too. In today's real estate market, we all get little sleep. You deserve at least five minutes to feel inspired and laugh. Don't you? I hope that this list of deservedly famous real estate quotes will give you the break you need to recharge today. Happy reading! Forty-one more motivational quotes (and shareable images!) are waiting for you. Click here to read them all!    
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The Language of Sales: What to Say (and Not Say)
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How to Turn Online Leads into Commissions in 3 Easy Steps
"I've already spoken to someone, thanks." *click* That's exactly how you DON'T want your first conversation with a new lead to go. And it doesn't have to if you have a system in place for attracting, following up, and nurturing home shoppers. No system? No problem. Today, we'll show you the "three Rs" that one successful agent uses to convert online leads into sales. Ready? Let's go!
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How You Can Add Flavor to 'LPMAMA' So Leads Stick with You
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8 Great Gmail Tips and Tricks
Gmail by Google is the world's most popular email program: 1.4 billion users. It's robust, simple to set up, easy to use, wickedly fast to search, and for most people, free. No wonder it's wildly popular among real estate agents. Gmail has many unknown and little-used features that can be hugely helpful. But like the secret menu at the West Coast chain In-N-Out Burger, most people don't know what's available. Here's your guide to some great Gmail tips and tricks to help boost your business:
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How to Quickly Establish Rapport with Clients
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Top 3 Tips for Following Up with Real Estate Leads Like a Machine
So you've got a solid lead generation strategy and you're trying to build a lasting pipeline. But is your follow-up working? Agents often expend most of their energy on generating more and more leads. And while drumming up business is important, it's what comes next that truly matters and moves your leads from that first phone call to the closing table. Follow-up is critical, but it's also pretty straightforward! Implement these three steps and your process will work seamlessly.
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Managing the Meltdown: Successfully Navigating Your Clients through a Stress-Free Home Buying Process
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The Dos and Don'ts of Content Marketing in Real Estate
"Content marketing" is a buzzy term, but it's basically what it sounds like: You create content of value (photos, blog posts, videos) as part of your real estate marketing plan. Different from — though complementary to — the ads you place with just your name and photo, content marketing pieces don't feel like marketing. They give buyers and sellers a sense of your expertise, while also building brand awareness and trust.
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Converting Prospects Through Conversation, Not a Script
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Top 10 Tips to Finally Conquer Your Email Inbox
At this moment in time, how many emails are in your inbox? Today, one woman said 20,000 emails, and she just ignores most of them. Twenty-thousand may sound extreme, yet many people have thousands of emails in their inbox. We are talking about the number of total emails sitting there, not just the read ones. An attorney I work with is completely up to date with all his emails. His wife had only 22 emails in her inbox. That is a rarity. As business people, and in our personal lives, the number of e-mails we get each day can be daunting. A disorganized inbox can hurt our business and productivity.
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How to Follow-Up with Leads 450% More Effectively
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Why Responsiveness Is the Most Important Quality in a Real Estate Agent
There are numerous surveys and studies that show that the majority of buyers work with the first agent they speak to. That means all you have to do to get more clients is be more responsive. California Association of REALTORS' R.E.A.C.T. report shared several insights into the importance of being responsive to your current, past, and future clients. Find out how you can go beyond answering the phone when it rings and immediately calling incoming email leads to connect with more leads and close more deals.
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How to Turn 'No' into a 5-Figure Commission
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How to Follow up with Online Leads
Once you have digital marketing campaigns in place and start receiving notification of fresh leads, the ball is in your court to nurture these relationships. In order to effectively nurture your online leads, be sure to follow these steps:
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8 Steps to Reconnecting with Real Estate Clients
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Ask Your Way to More Listings
I know, I know... it sounds too good to be true. The reality, however, is that this strategy is MUCH more effective than any other means of generating seller leads. I'll explain. Let's imagine a big ol' juicy subdivision that's positively packed with homes you'd like to sell. And let's also agree that you don't know a soul in the neighborhood and that you have zero dollars to invest in marketing. And just to make it even more obvious, let's imagine that they don't have mailboxes, phones, or email addresses. If this was your scenario, you'd recognize that door-knocking is your only option. (And keep reading if you'd rather die than go door-knocking. I'm going to show you how to use this strategy even if you're not willing to get paid for going on a walk and talking to people.) Let's consider how you might feel the day you decide to park your car in somebody's cul-de-sac and get your door-knocking on. Will you be nervous? What will you be expecting? Will people slam their doors in your face? Will people tell you there's NO SOLICITING in this neighborhood? Will they call the police? Will they tell you to GET OUT? They might. In fact, they're likely to if you have the wrong approach. That said, they might also really appreciate the opportunity to help you. They might happily give you a bunch of warm referrals. Who knows, they might even list their home, with YOU, right then! I know, #amazeballs So what's the right approach? It's simple. Instead of going into that neighborhood with the intention of taking what you need (listings), go with the intention of helping people. Put it firmly in the bedrock of your mindset. Tell yourself: I am doorknocking to help people. I am doorknocking to solve an important problem. I am doorknocking to make this neighborhood a better place. I am doorknocking to give back to this community. I am doorknocking to make a positive impact on the world. And the best part is that you will really be doing all these things when you have the right approach, which I'll give to you now. Instead of being ready to tell them about how great you are, be ready to ask for their help. You see, psychologically, we each have six fundamental human needs that MUST be met. The one we're appealing to with this approach is called 'contribution.' It feels good to help other people. Most of the people who answer their doors will be willing to help you, provided that you give them a compelling reason. Your need for income is not compelling. Your desire to buy a new car is not compelling. That vacation you want doesn't mean squat to them—but if they can see that you're willing to do something most peole find unpleasant in an effort to help other people, the table turns instantly. Consider this approach... It's a warm day and you're dressed in office clothes even though you're out pounding the pavement. Who knows, you might even be sweating? You lumber up to the first door, knock, and someone answers. They look at you quizzically, trying to decide if you're dangerous or maybe they know you from somewhere, and then you say "Hey... I'm really sorry to bother you, I don't normally do this but I really need some help. Can you help me?" Nine times out of ten they're going to say something like, "I don't know, what do you need help with?" And your response is going to be, "Well, here's the thing... I'm a real estate agent and I know there are people who insist on living in this neighborhood. I'd like to find a home for them. Do you know anyone that's thinking of selling?" Their answer is going to be yes or no. If yes, simply thank them. Then, introduce yourself, ask for their name, and then ask for the name and address of the people they think might be willing to sell. If they say no, simply thank them for their time. Then, introduce yourself and hand them your card. Tell them that you sure would appreciate a call if they think of anyone later. I know a brand new real estate agent in Tampa, Florida who used this technique to list 11 homes his first month in the business. There are some people reading this who haven't listed 11 homes in their entire career. What are you waiting for? Get out there and make it happen! To view the original article, visit the Happy Grasshopper blog.
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The 1-Year Challenge: Learn 52 Spanish Real Estate Terms in 52 Weeks
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Writing Listing Descriptions that Sell
When buyers are searching for properties online, photos and property descriptions are vital to gaining exposure and showings. The same is true when agents are searching for properties to show their clients. But should the descriptions for both audiences be the same? The answer is no, because you are appealing to two different needs, with different perspectives when viewing the information. Let's review the best way to communicate with each audience.
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How to Handle 11 Common Objections in Real Estate (Scripts Included)
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[Best of 2018] Get Your Own, Personal Emoji
Here it is—our top article of the year! This article was originally a "Friday Freebie" published back in November and is the most read article of 2018. See #2 here, or read the full list of our Top 10 articles from 2018 here. Want to make an emoji that looks like you in mere seconds? Now you can. This week, Google launched a new feature that uses machine learning to analyze your selfie and generate an emoji that looks just like you. Find out how you can create and customize your own emoji in this week's Friday Freebie.
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[Best of 2018] 50 Words Real Estate Agents Should NOT Use in Email Subject Lines
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[Best of 2018] Safe Selling: Screen Prospects with This Easy Phone Trick
We're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published in November and is #5 in our countdown. See #6 here. We're keeping it short and sweet this week with a quick trick you can use over the phone to reveal 'red flags' that suggest a prospect might be dangerous. You recently learned the basics of spotting red flags in prospects. In this week's 'Safe Selling' episode, discover a trick called 'The Training Play' that can help you gauge a prospect's hidden motives. Watch the video above to: Hear a sample script for using the Training Play on the phone Find out which vocal cues to be alert for Learn how to tell if you should take another agent with you on a showing Stay tuned until next week's episode of Safe Selling!  
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How to Make Ho-Ho-Holiday Cards
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How to Write a Successful Introduction Email
It's one thing to introduce yourself to someone in person. It's another thing altogether to introduce yourself to someone in an email. Email lacks a lot of the subtle nuances we use in everyday conversation—and with the rise of today's millennial homeowner demographic, it's important to know how to reach them effectively on their home turf. So how do you put the written word to work, and write an email that a stranger (and potential client) will actually respond to? Here's your essential guide for emailing those millennial homebuyers!
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Connecting with Your Network in Hard Times
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Safe Selling: Using Property Information to Deter a Predator
New listing? Take some time to meet the neighbors so you can get more information about the neighborhood. Not only is this a good practice for winning new listings, but collecting this information can also potentially deter predators. How? Well, last week we learned about a communication trick you can use to discourage a predator's interest in a showing. This week, we'll show you how to use the information you've gleaned about an area to your advantage. Watch the video above to learn: What you should find out about a neighborhood Which neighborhood/property features scare off predators How to seamlessly incorporate the information you've learned into conversation with a prospect What to listen for in a conversation that signals that you may be dealing with a predator Why you should always input the information you've learned about the neighborhood into the showing notes field of your MLS. Stay tuned for next week's 'Safe Selling' episode!  
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Nurture and Convert More Leads with Creative Email Autoresponder Messages
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7 Thank-You Notes You Should Be Sending Your Real Estate Leads
Sending a thank-you note is a small gesture that makes a big impact. So much so that 22 percent of employers are less likely to hire someone if they don't send a thank-you note after an interview. That's pretty compelling! So how can you use this trick to generate more business in real estate? Here are seven opportunities for sending a thank-you note that could lead to landing a new client.
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Safe Selling: Screen Prospects with This Easy Phone Trick
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Life without a Fax Machine
It's hard to believe, but the concept of the fax machine is more than 150 years old. Scottish inventor Alexander Bain received a patent for the process of electronically copying and transmitting images between distant locations from both Great Britain and Ireland in 1843 and five years later from the US Patent Office. In the 1930s through World War II, the facsimile technology was embraced by the news media and the military. First, newspapers used them to send photographs remotely—and later, our armed services sent weather maps and reconnaissance photographs via fax. But in the 1970s and 80s, fax machines became ubiquitous in the business world. There were just 25,000 fax machines in the US in 1970, and there were a quarter of a million machines by 1980, but then the technology exploded. By 1990, the US had five million fax machines. Since the 2000s, with the emergence of the internet, email, and smartphone apps, the use of fax machines has all but vanished at most businesses. However, as an agent, how can you run your business today without a fax machine? Many vendors whom you work with may still require a fax. And when you make the switch to ditching the fax machine, you have to be careful the kind of documents you email. You also should educate your customers about safe email practices. Let them know the type of information that's okay to include documents that are sent by email, as well as what kind of information contained in documents should be uploaded to secure storage on the cloud (i.e., Dropbox, Google Docs or OneDrive). The PDF helps replace the fax The good news is sending and receiving documents today has never been easier. Adobe's creation of the Portable Document Format, or PDF, has driven the replacement of the facsimile machine. Just about any document you can view on your computer today, you can turn into a PDF. Many programs — such as Microsoft Word — also allow you to create a secure PDF, adding one crucial additional feature: password protection. Still, the best practice is not to send confidential information through email, even though a PDF may have password protection. That's the job of secure systems like DocuSign or data storage systems like Dropbox or Transaction Management systems like Forms Simplicity. But for general information, being able to send and receive PDFs can be a godsend. Because once you have a document in PDF format, it can be delivered fast and easy as an email attachment. This allows you to send documents to your customers or your customers to send general documents to you. But how do you fax a copy of a document not created in a program, like a letter from an employer? Fax in the palm of your hand Today, there are dozens of smartphone apps, both for Apple and Android phones, that essentially put the power of a fax machine in the palm of your hand. It uses the camera on your smartphone to turn it into a scanner. It then takes a photo of a document you would usually fax, and converts it to a black and white document. It saves your document as a PDF ready to be emailed or texted or stored securely in the cloud. You can even connect to a real fax service to send to a standard fax machine! For example, in Genius Scan, available for both Apple and Android phone, you open the app and take a photo of a document. An orange frame appears to crop and automatically straighten your document perfectly. You then select the black and white mode, and your document looks like a black and white fax. You save it as a PDF or JPG image and send it by email or text, or save it to your OneDrive, Google Drive, Dropbox, Box or other cloud storage service. What if you need to send an old-fashioned fax? Some businesses still need to receive a fax. Or you may want to send a fax to get someone's attention because faxes are used so infrequently. How can you do that if you don't have a fax machine? There are several options. You can send a fax from your computer without a machine, even for free, using a service called FaxZero. The first three pages are free. If you need to send more pages, you can pay $1.99 for a Premium Fax. A Premium Fax is up to 25 pages. You can learn more here. A step-by-step tutorial of how it works is located at WikiHow, here. Another alternative is to use a smartphone app that connects to your scanning app. For example, Genius Scan connects to Genius Fax. Genius Fax can send the documents you create in Genius Scan for as little as 25 cents a page. If you need to receive faxes on a regular basis, Genius Fax offers you the option of your own fax phone number for a monthly fee.In effect, you not only have a computer in your pocket or purse these days, but you also are carrying around a fax machine. Tricia Stamper is Director of Technology at Florida Realtors®, which owns both Tech Helpline and Form Simplicity.    
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10 Real Estate Abbreviations Every Realtor Should Know
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New Lead? Follow Up Using These Steps
Maintaining contact with past clients and your sphere of influence can be difficult, and you already know those people. But what about those who are not your clients yet? Leads you receive online or from your listings can be used to build your business and increase your sphere of influence, but you have to maintain contact with them first. To be successful with this, you have to have a game plan to connect with your leads as they come in and continue that connection for the long haul until they are ready to move. With these steps, you may feel that you are more prepared to build up your business with the leads that you have.
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Shady Prospect? Spot 'Red Flags' with This Technique
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5 Tips for Smooth Client Management and Communication
As a real estate agent, you know that clients want your help buying or selling a home. But just as important, they want to know you're invested in them, too. When your clients like talking with you and trust your work, they're much more likely to refer you to their friends or call you the next time they're buying or selling. That's why smooth communication is key. Make sure you're doing these five things to maintain that consistent, positive communication with clients throughout the process:
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Friday Freebie: Get Your Own, Personal Emoji
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Safe Selling: How to Avoid Marketing that Attracts Predators
Does the information you provide in your marketing attract leads--or predators? Last week, we learned the difference between "strong" language that attracts leads and "weak" language that draws in predators. We're building on that lesson this week by exploring what types of marketing information attracts dangerous people, and what repels them. Watch the video above to learn: The difference between personal and professional information Why you should NEVER include personal information on your website or other marketing channels The personal details that can cause a predator to stalk you in person What topics your marketing should focus on instead Stay tuned for next week's 'Safe Selling' video!  
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Safe Selling: Authoritative Language vs. Subservient Language
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Text Templates for Getting Homebuyers Interested
How often do you find yourself stuck with a "poor quality lead"? While some dead ends are inevitable, most "bad" leads are simply good leads that weren't contacted soon enough. Speed to lead is critical for turning leads into closings. And texting is one of your best tools for contacting those leads quicker and with higher response rates. In fact, by using text engagement instead of email, our clients saw a 450 percent increase in lead responses.
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16 Definitions Every New Real Estate Agent Should Know
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4 Easy Ways to Improve the Quality of Your Listings
We all know what we are looking for in a listing. Generally, it should include, at the very least, the address of the property, the price, a short description of its features, and some pictures. These are all indispensable when trying to make a good first impression, but it might not be enough. If you want to get your property noticed and generate more leads, it's important to remember that writing a good listing requires more than sticking to the basics. So what makes a good-quality listing? Read on for the best tips on how to write listings that will help you turn home seekers into home buyers.
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Back to School with New Data from RPR
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Sales Scripts and Secrets of a Top Agent
Thursday, August 30, 2018 at 9:00 AM PDT Sales secrets and skills are an ESSENTIAL part of every real estate agent's toolkit. With the right scripts and techniques, we create a shortcut for clients to understand what they actually want and help them get it. That could mean understanding the real reason a seller is objecting to a price and addressing their concern, or educating a potential buyer or seller on how you can help them. I've spent the last 20 years selling real estate and honing my craft as a sales and business development professional. This Thursday, I'm going to share the sales skills you need, including: How to drop "hooks" into messages, text, and emails that provoke responses. Systems to respond to inquiries fast and flawlessly so you never miss out on a potential client. How to use "guided conversations" that allow you to control a meeting or listing appointment and steer prospects to commitments and contracts. The ability to hear what's being said below the surface of a prospects words. By finding out their real wants/needs/fears you can handle even the toughest objections and leave your prospect with no doubt in their mind! The power of "assumptive" closing techniques to turn prospects into customers. Register now!
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4 Tips for Creating a Branded Email Template
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How to Get Free, Relevant Real Estate Website Content
The question is "How do we create good real estate website content?" NOT "Why do we need it?" As the Internet has become one of our most powerful marketing venues, the value of a comprehensive and relevant real estate website has become crucial. Even if you are out networking and marketing through print and other traditional media, once contacted, the vast majority of prospects will check you out on the web before making a decision. Another question is how to create or get good, relevant website content without having to create it all yourself or spend a lot of money. I'm sure you didn't miss the word "free" in the title, and I'll show you here how to get great and highly relevant content for your website for free, and in the process, you'll meet new people and build your networking effort.
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To Bot or Not to Bot? That's More than a Technical Question
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July Content Ideas for Your Blog and Social Channels
Nothing can make an impact and help grow your business like fresh, unique, local content. However, it can be hard to come up with new content ideas each month. Instead of spending hours trying to come up with new topics for your social channels and blog, check back each month for a list of ideas you can expand upon. Find July's topics below to get started! Tip: Don't spread yourself too thin. It's better to use two or three social sites really well than nine or ten poorly. Download a printable version of these topics here! Holidays and Occasions
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3 Tried and True Tips to Re-Engage Cold Online Leads
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How to Use Texting as Part of Your Lead Follow-up and Nurturing Strategy
It used to be that the only way to instantly follow up with leads was to pick up the phone and call them. Then, email was introduced to the scene. Many homeowners preferred getting emails from real estate agents over phone calls because they could decide when to read the email and how they wanted to respond. As time went on, email inboxes became inundated with tons of unwanted email messages from all kinds of companies, lowering open rates and making email much more difficult to succeed with. Enter text message marketing. Not only do text messages have a 97 percent open rate, but if you are effectively sending them to your best prospects, you will close more business. So who are these best prospects? What is it you want to send them to get them to become clients? Today, I'm going to cover this and give you some best practices to ensure you crush it and convert more leads.
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Don't Alienate Leads with the Wrong Drip at the Wrong Time
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Translate in Office 365 Is a Game Changer for Real Estate
Microsoft released a new feature in Office 365 that is a game changer for real estate. Microsoft Translator allows users to convert any type of document into a foreign language. For years now, G Suite has been eroding Microsoft's dominant market share in the real estate business, mostly driven by price and the extensibility of Gmail. By extensibility, I mean that you can add apps into Gmail that allow it to do more things.
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How to Inject Creative Life Into Your Emails
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Come Here Often? Terrible Opening Lines to Avoid When Picking Up Leads
How's your conversion rate for new leads? Are they answering your emails? If not, you may be going about things the wrong way. There's a right way and a wrong way (actually, a lot of wrong ways) to start an email to a new lead if you want them to get back in touch with you. Find examples and tips below!
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Document Your Day-to-Day to Become Your Market's Thought Leader
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Five Tips to Keep You Professional on Social Media
Remember, nothing is truly private on the internet. Even if you have your accounts set to private, and only friends can see what you post, you may be at risk. Recently Curt Schilling, a former professional baseball pitcher, winner of three World Series, was fired from ESPN because of a comment he made on Facebook. It wasn't his post. It was his private Facebook intended only for friends. Well, if you're not a high profile celebrity, you're not at risk, right? Wrong. Recently, there have been several instances of students being suspended and expelled, and average Joes being fired from their jobs because of their Twitter posts. The following tips will help keep your online presence a positive one.
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May Content Ideas for Your Blog and Social Channels
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7 Web Terms You Need to Know
Getting up to speed on technology terms and the differences between them can help increase your tech knowledge. More importantly, familiarity can help you become more comfortable with technology. Today, we'll look at seven terms we hear often: Domain name, Domain Registrar, Website, URL, IP address, Web host and DNS host.
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How to Generate and Nurture Real Estate Leads While You Sleep
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Creating Auto-Responders that Drive Engagement
The Problem: You know what you want to say, and when you want to say it--but you just don't have the time to actually say it! Seriously, who has the time to follow-up immediately with every single newsletter sign-up or market report request when you are out in the field day in and day out? The Solution: Auto-responders! What is an auto-responder, you ask? Essentially, they are personalized email (or text) messages that are triggered by specific actions that your leads and prospects take with your website, landing page, online forms, or another email. Auto-responders are a great way to immediately reach and maintain the attention of a lead, continuing to build relationships even when you can't be at the computer. ​Creating auto-responders doesn't have to be overwhelming. Here are some ideas for auto-responders you can easily implement for lead nurturing. What are you waiting for?
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6 Emails Every Real Estate Agent Should Be Sending
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Friday Freebie: Text Messaging Stickers for Real Estate
From smiley faces to common objects to various fruits and vegetables, emojis today cover just about every situation imaginable. That is, however, except for one--real estate. That's all changed, though, thanks to an Arizona-based brokerage that has released a collection of real estate emojis that integrate right into your smartphone's keyboard. Now real estate agents can use emojis that range from various houses to sales related icons like "Offer Accepted," "Price Drop," and more in their communications with clients. Read on to find out how you can nab this real estate emoji collection for yourself!
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10 Tips for Creating Your Perfect Agent Bio
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'New School' Sales Skills and Scripts for Real Estate Agents
Most real estate agents fall into two categories: those who utilize hard-core sales tactics and those who turn their nose up at the idea of selling altogether. The latter often refer to themselves as advisors or consultants and refuse to identify as salespeople. The truth is, if you're a real estate agent, you're in the business of selling homes. And the way you approach sales will absolutely affect how many people you can help--and how much money you make over the long term. However, sales should NOT be: Manipulative Selfish Cheesy Reactive Nobody likes the feeling of being sold. We don't want to feel like we're being coerced or convinced or scammed. We commonly think of a salesperson as someone who wants to sell us something whether we need it or not. That's the old way of doing business. Master the "New School" Sales Techniques
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6 Emails You Can Use to Stay in Touch with Past Clients
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10 Magic Words to Use in Email Subject Lines
Pulitzer Prize winner Isaac Asimov once stated, "I made up my mind long ago to follow one cardinal rule in all my writing - to be clear." We couldn't agree more when it comes to your email subject lines. No, you don't need to be a Pulitzer Prize winning writer to drive those open rates, but there are a collection of 'magic' words that WILL help your email list grow and keep your clients coming back for more of that sweet, sweet content—and it couldn't be more clear (pun intended).​ So what makes a word 'magical'? It's a word that provokes certain feelings or emotions in your audience, something that drives desire, fulfills need, or solves a problem. The key is not just to KNOW those words, but also understand how you can use them to evoke the response you want from your audience. ​Based on our user engagement and data curated around the web, here's a list of 'magical' words for your email subject lines that drive opens and clicks—and a selection of words that you should NEVER use (if you want to stay out of spam filters):
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10 Real Estate Lead Conversion Emails You'll Want to Send in 2018
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Getting a Price Drop: How to Have the "Tough Love" Talk with Your Seller
Sometimes in the realty industry, a little tough love is called for. It's never easy. It's certainly not fun. But it's always necessary. How can you get through it without the emotional blowback? We've got the real estate selling tips to help you lay on the tough love, and not only survive, but thrive. How to Help Sellers Get Past Ugly Home Sales Obstacles Open a seller's eyes to listing issues without stumbling clumsily through your explanation or alienating them:
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Five Keys to Creating and Distributing Phenomenal Content for Real Estate
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Use These 3 Text Message Pickup Lines to Land Your Next Real Estate Appointment
SMS-based lead generation offers its own set of benefits. Of course, it might not be the go-to method for some industries, but it's very relevant for the real estate business. Now, there are a lot of strategies you can rely on to grab appointments through text messages, but one that's often ignored is using the right "pickup line." As strange as it might sound, there are certain lines that work better than others. Here are a few examples that you can use (or seek inspiration from).
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How (Not) to Write a Real Estate Agent Bio
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50 Words Real Estate Agents Should NOT Use in Email Subject Lines
In the world of email marketing, subject lines are a tricky one. There have been countless studies conducted across a wide range of industries to find out which subject lines are most effective. Our opinion? Spend the energy learning what NOT to do in regards to email subject lines, rather than staying on top of the latest research and trends. ​With that said, we prepared 50 examples of subject lines, words and phrases for real estate agents that have proven to be ineffective over the last decade of email marketing. Just check out your spam folder in your current inbox and you'll see what we're talking about. There will be good examples of bad subject lines in there that get caught by your spam filter. It's our job to keep you informed, so here are the top 50 subject lines, words and phrases you should avoid, so that your email does not get sent straight to the spam folder without a "get out of jail free" card. Let's get started!
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Friday Freebie: The 6 Emails Every Agent Should Be Sending
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20+ Scripts and Tips to Help You Communicate Better in 2018
"Cat got your tongue?" is not something that the typical agent hears a lot. While real estate agents are often known as outgoing people-lovers, there are times when even the most gregarious agents are at a loss for words. For example, does the thought of cold calling make you clam up? Do you avoid keeping in touch with past clients because... well, you just don't know what to say to rekindle the relationship? If so, read on, because we've nearly two dozen resources that will help make you a better communicator in the year ahead. From lead closing scripts to tips on reading body language, the links below can help you better connect with clients and up your real estate game in 2018.
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January Content Ideas for Your Blog and Social Channels
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[Best of 2017] How to answer, "How's the market?" so strangers never (ever) forget you
We're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published in September and is #4 in our countdown. See #5 here. It could happen anywhere: When you're in line at Starbucks, waiting to board a plane at the airport, or grabbing a cookie (or six) from the back table at a sleepy Chamber of Commerce meeting. But if you're a chatty agent who tends to make new friends and contacts wherever you go, you likely hear the following question quite often: "So, how's the market?"
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Use These 3 Text Message Pick-up Lines to Land Your Next Real Estate Appointment
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The Most Effective Ways to Communicate with Each Generation of Homebuyers
No matter what market you're in, what brand you represent, and what types of properties you sell, learning how to interact effectively with homebuyers from different generations is simply part of being a successful real estate agent. Every buyer is unique, but there are also consistent generational trends that can give you a leg up on communicating effectively with each of your clients. Understanding who your buyers are, what motivates them, and how they formed their point of view will ultimately make you a more effective real estate agent.
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Scripts and Templates to Turn Expired Listing Leads Into Clients
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Knock, Knock! Who's There?
This isn't a joke. Knocking doors is a crucial part of your geographic farming plan. But where do you start? The first questions you might ask yourself: Should I even bother to door knock? Is that a viable marketing method in today's world? The answer to both questions is YES, ABSOLUTELY!
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The Art of Keeping in Touch: 8 Steps to Reconnecting with Real Estate Clients
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Leave a Message After the 'Beep' and Other Tips to Convert More Sales
Every agent works referrals and most dabble in geographic farming, but after the first few tries, few take advantage of cold calling. Although it can feel like an exercise in futility if you don't do it right, unsolicited calls during dinner are a big tradition in American industry. Why? Because when done right, they work. Here are five tips to help you see why cold calling doesn't work and how to turn it around.
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How to answer, "How's the market?" so strangers never (ever) forget you
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Be Prepared to Field these Questions at an Open House
Real estate marketing can sometimes leave you feeling a little hot under the collar – especially during open houses when negative aspects of a home are brought to light with a few creatively formulated (or intelligently devised) questions. How well prepared are you for your showings? How you handle these questions could make or break a sale:
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5 Scripts to Bypass Objections and Land that First Meeting
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Real Estate Agent Bios: What Your 'About Us' Says to Your Customers
Your professional biography is the crux of your brand. It's a core part of your professional image and is one of the first things leads will read. Real estate agent bios answer critical questions for leads: What can this agent do for me? What makes this agent different than the rest? Why should I use their services? Hubspot, the authority on inbound marketing, says "the 'About Us' page is one of the most important pages on your website... [but] it happens to be one of the most commonly overlooked pages." From professional headshots to video content, what does your agent bio say about you?
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What to Do When Your Sales Leads Say 'Not Now'
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The Surprisingly Simple Art of Door Knocking
The term 'door knocking' can strike fear in even the most seasoned prospector. While some real estate agents may see door knocking as akin to cold calling from a boiler room, highly successful agents have proven that not only is door knocking admirable and effective, it is essential.
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4 Unique Scripts that Close the Deal with a Promising Real Estate Lead
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5 Surefire Scripts to Win Real Estate Listings – Without Discounting Commissions
How many real estate listing appointments have you been on in the past month? How many did you close? For most of us, it's crucial that we nail each and every listing appointment we get. Here at GoodLife Realty, our associated brokerage, co-owner and superstar agent Garry Wise used to go on a listing appointment every day, six days per week. He and his business partner maintained between 50 to 75 active listings at any given time. During that time, Garry perfected the scripts he used through continuous testing and improvement. And now, he's revealing exactly what he said to win those new listings, over and over again. But first, we have to understand the consumer mindset to appreciate why Garry's listing presentation works. Differentiation
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