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How to Ask Your Clients for a Referral
The best time to ask for a referral from your clients is when you're working with them on a transaction. Your current clients are the best advocates for your business. Think about it — they're excited about closing on their home purchase or sale and are talking about it with family, friends, neighbors, co-workers and acquaintances. Additionally, everyone is asking your clients about their experience — how it's going, when do they get to move in, etc. Since you're also in frequent contact with your clients on the phone or via text or email, you have many opportunities to ask for referrals. However, many agents are nervous about asking for a referral because they don't want to seem pushy. They assume that their clients will automatically refer them so they don't ask. Don't assume your clients know to refer you; like everyone at one point or another, they need a reminder. We developed the Referral Dialogue to make it easier for agents to ask for a referral. It makes the asking part feel more natural so you don't feel like you're being pushy. The beauty of the Referral Dialogue is it explains how you're different from your competition, the concept of working by referral and why their referrals help drive your business. First, you'll educate your client about how the traditional real estate business works: "Most people spend the majority of their time and resources prospecting for new business—things like cold calling, door knocking, advertising, etc." Then, you'll explain how you work: "I don't do any of that. I devote myself to serving the needs of my clients before, during and after each transaction. All I ask is that while I'm working for you, I would like you to refer me to people of comparable quality to yourself, who are thinking of the type of service I provide, and who would appreciate this same level of attention." Finally, you'll explain how working by referral benefits them as clients: "You see, as long as you and my other clients keep referring me, I don't have to go out prospecting like everyone else and I can do an even better job working for you. Does that make sense?" Practice this dialogue often so you can refer to it whenever you speak to your clients, especially early on in your relationship with them. It also helps to gently remind them to refer you at the end of your communications with them, whether it's written at the end of an email or at the bottom of the cover letter that you send with your flyer. You might even say it before you hang up the phone. Use this dialogue to remind your clients to refer you: "Oh, by the way… if you know of someone who would appreciate the level of service I provide, please call me with their name and contact information. I'll be happy to follow up and take great care of them." Another great way to generate referrals is by mailing monthly items of value to your clients — these can be anything that teaches them something new or provides them with useful information to apply right away. By doing this, keep your service top-of-the-line, making clients even more excited to refer you to others. Referral Maker PRO is a monthly marketing kit that can take care of the entire process for you. Each month, members receive Items of Value, eReports, notecards and many more helpful materials. Give it a try and download your free marketing materials today to get started!
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Top 4 Ways to Answer Commission Questions
Just about every real estate agent has been faced with home sellers who have commission questions. Usually, they want to pay a lower commission than your normal fee. It's frustrating because sellers sometimes don't realize all the knowledge and expertise that agents contribute to a successful home sale. Besides that, lowering your commission is just like losing money! Here are some ways to answer that "Will you lower your commission?" question most effectively.
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Apple Users: Let's Set Up Notes to the Max!
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Dictation, One of the Most Underused Features in Apple Notes and Google Keep!
I must admit I often forget about the dictation feature offered on both Apple Notes and Google Keep. Hopefully, sharing this tip and technique will help me remember to use it more, and maybe you also will see the benefits of using dictation with Notes and Keep! I can't tell you if Apple or Keep is the best one for dictation. The only edge I see for me is that I can say, "Siri, make a note" to get started. One of the biggest features with both Notes and Keep is almost instantly it moves from your mobile device to your computer. There, you can work it for punctuation, correct words and turn the dictation into a bunch of different end products: emails, word documents, notes for time and contact management, posts on social media, or just information you want to save in Notes or Keep.
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5 Things an Agent Should Never Say to Leads and Past Clients
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Don't Make These Mistakes with Your Market Reports
Even folks who aren't thinking of buying or selling a home in the near future enjoy reading well-written real estate market reports. If you aren't using market reports in your marketing efforts, you're missing out on a prime opportunity to show your area expertise. However, it's not enough to slap up an MLS graph and call it a market report.
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Top Pros and Cons of Verbal Real Estate Offers
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Top 10 Seller Objections to Staging and How to Overcome Them!
There are different opinions as to whether staging a property is worth the money and time involved, but one thing is clear: A home that is clean and uncluttered garners more attention. The result is increased showings leading to offers. Many concur that staging a home makes a huge difference. How the furniture is placed, and the feeling buyers have when entering a home, can make or break a potential sale. In today's age, the first impression is a lasting impression. Agents know this. So, what happens next? You, as their listing agent, speak to the sellers and may receive numerous objections. Here are the top 10 objections that most real estate agents face and how to overcome them:
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The Generational Cheat Sheet: Best Ways to Communicate with Each One
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RU Getting the Most Out of Txting?
Texting has quickly become the favored mode of communication between friends and family, outpacing voice calls and emails. But how do consumers feel about businesses using text to communicate with them? Turns out, they are receptive to it. A nationwide survey found that individuals actually read 82 percent of text messages sent from businesses within five minutes of receiving them.
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Facebook Messenger Bots: How to Automate Conversations to Qualify Leads and Stay Top of Mind
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How to Create the Perfect Neighborhood Guide for Your Real Estate Website
The top real estate agents in the industry offer so much more than basic buying and selling services. The agents that become leaders are those who provide a continuous stream of value for their core clientele. Bring Your Prospects Value If you want to increase your number of commission checks, start thinking of ways to educate and support your community. Of course, you can pass on tips relating to the core elements of real estate like everyone else. But maybe there are other areas that you could provide insights on as well?
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Turn Your Listing Descriptions into Sales
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Cheat Sheet: Photo Editing Terms for Real Estate Agents
Professional photographers make a bunch of tweaks to your photos behind the scenes that have a huge impact. Here is a guide to talking the photography talk even if you can't walk the walk. Use the guide to communicate changes you may need or to criticize your colleague's inferior photos--up to you!
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4 Ways You Can Reach New Leads Faster
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Tips and Tricks for Hosting the Perfect Real Estate Webinar
Webinars are a relatively easy way to reach and educate a wide audience. With no geographical barriers, webinars provide the perfect platform for you to reach attendees from around the world. To start with, here are just a few benefits of hosting a webinar, and the top reasons why webinars are leading the way:
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5 Strategies to Generate Seller Leads and Build Better Relationships
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5 Tips for Building Trust with Clients
Real estate is, first and foremost, a business based on client relations. Real estate agents provide a personal connection that can't be replaced, which means building trust with clients is crucial. Set yourself up for success from the start--here are some ways to foster that agent-client relationship.
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Learn These 7 Meeting Skills to Land More Real Estate Clients
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How to Create the Very Best Generic Autoreply Emails
If you think automatic generic response emails can't increase sales, think again! Considering every sale begins with a lead, it's amazing how many companies let leads slip right through their fingers. Let's face it: Lead generation is hard...and/or expensive. If you're doing lead gen by yourself, it can eat up your whole day--and the next--ad infinitum. If you're buying your leads, they can be both pricey and worthless. If your company is supplying you with leads--even if you don't have to put out the cost upfront--understand those leads are costing you big time on the backend of the transaction in salary or commission reduction. So, if leads are so difficult to come by, wouldn't it make sense to do everything you can to convert those leads once you get them into sales?
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How to Handle Tough Conversations with Clients
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Dealing with Squatters: How to Ask Them to Leave
So, you've calmed an agitated squatter in the home you're showing. What's the next step to take in order to show the listing without provoking a confrontation? Watch this week's episode of 'Real Answers' to find out. In the video above, you'll learn: How to safely give squatters options to leave so you can show the home What to say if they choose not to leave Why respect and appreciation for the squatter and their decision are key Why you should never issue ultimatums if you want to stay safe Sample scripts you can use throughout the interaction
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5 Tips to Get Your Emails Read
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Elevate Your Content with High-Converting Guides
There's that pesky word again: "content." Now before your eyes glaze over with visions of "Top 5" articles and makeup tutorials, let me remind you that content is simply the valuable information on your website or social media platforms that you share with your prospects. You likely already have some content built up in your repertoire. Maybe you blog about areas in your geographic farm, share videos on Facebook, or perhaps you've created a downloadable checklist for first-time homebuyers. If so, you're ahead of the curve!
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10 Real Estate Email Subject Lines and Why They Work
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49 Uplifting Real Estate Quotes That Will Inspire You to Be Great
Real Estate Quotes "Buyers decide in the first eight seconds of seeing a home if they're interested in buying it. Get out of your car, walk in their shoes and see what they see within the first eight seconds." – Barbara Corcoran "Typically, the research tells us, that a high quality real estate agent that really knows what they are doing will add more to the equation than they cost. Because people make mistakes when selling their own home – the mistakes are costly." – Dave Ramsey "Don't beat yourself up. Some transactions will naturally go smoothly, and others are a month of challenges. Learn what you can from each transaction, move on, and start the next one." – Kurt Uhlir "A real estate agent has two property listings. Now add 11 more. What does the agent have now? Happiness. That agent has happiness." – Tim Dulany "In any market, in any country, there are developers who make money. So I say all of this doom and gloom, but there will always be people who make money, because people always want homes." – Sarah Beeny "To be successful in real estate, you must always and consistently put your clients' best interests first. When you do, your personal needs will be realized beyond your greatest expectations." – Anthony Hitt "Now, one thing I tell everyone is learn about real estate. Repeat after me: Real estate provides the highest returns, the greatest values, and the least risk." – Armstrong Williams "Real estate is the purest form of entrepreneurship." – Brian Buffini Real estate is never easy. There are late nights, early morning, no weekends, and infrequent vacations—but the payoff is that you get to help people through one of the biggest decisions in their lives and make their dreams come true. There are multiple lists of the same 10 real estate quotes that people toss up. We wanted something more. Our team combed through more than 15,000 websites, 115,000 tweets, countess Pinterest pins, 300 hours of keynote speakers and a ton of other sources to find you the most real estate quotes that will inspire you for the long-haul, motivate you to take the next step in your business, and hopefully laugh a little too. In today's real estate market, we all get little sleep. You deserve at least five minutes to feel inspired and laugh. Don't you? I hope that this list of deservedly famous real estate quotes will give you the break you need to recharge today. Happy reading! Forty-one more motivational quotes (and shareable images!) are waiting for you. Click here to read them all!    
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The Language of Sales: What to Say (and Not Say)
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How to Turn Online Leads into Commissions in 3 Easy Steps
"I've already spoken to someone, thanks." *click* That's exactly how you DON'T want your first conversation with a new lead to go. And it doesn't have to if you have a system in place for attracting, following up, and nurturing home shoppers. No system? No problem. Today, we'll show you the "three Rs" that one successful agent uses to convert online leads into sales. Ready? Let's go!
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How You Can Add Flavor to 'LPMAMA' So Leads Stick with You
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Is Your Real Estate Seller Content Hitting the Mark?
The real estate seller is a prime prospect, as listings are known to be the best business building tool for real estate professionals. They also can feel like they're the targets of tons of marketing, emails, and repetitive advice. When you're pursued by a throng of real estate agents, it feels like a pack, and your attention is mostly in getting away; nobody stands out.
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8 Great Gmail Tips and Tricks
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How to Quickly Establish Rapport with Clients
Clear communication is one of the keys to a successful agent-client relationship, but that doesn't mean simply keeping in contact with your clients on a regular basis. True communication takes into account the unspoken messages that pass between you and your client. Communication is key for real estate success. When was the last time you paid attention to what your client's body language, mannerisms, and tone were "telling" you?
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Top 3 Tips for Following Up with Real Estate Leads Like a Machine
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Managing the Meltdown: Successfully Navigating Your Clients through a Stress-Free Home Buying Process
Moving into a new home is among the most stressful events an individual will go through in their lifetime, right up there with a divorce, the death of a loved one and the loss of a job. Yet surprisingly, most real estate agents are never taught how to manage a client's emotions in a way that will prevent a meltdown from occurring. By using a few simple techniques and front-loading the process to show clients what they can expect at each step of their journey, it's possible to mitigate and even avoid meltdowns, says Steve Wener, a San Diego-based real estate agent.
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The Dos and Don'ts of Content Marketing in Real Estate
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Converting Prospects Through Conversation, Not a Script
As an agent, do you have a reliable strategy and system for engaging with and converting potential clients? Whether a prospect walks into an open house, comes by way of an online ad, or through a chance encounter at a local coffee shop, having a framework in place to guide the conversation and assess their needs from the get-go will prove invaluable down the road.
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Top 10 Tips to Finally Conquer Your Email Inbox
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How to Follow-Up with Leads 450% More Effectively
Do you ever feel like your follow-up process is letting leads slip through the cracks? You've spent money generating leads. You've watched them register on your website. And then... no response. No engagement. It's frustrating to see active homebuyers leave you high and dry. Done enough times, you get fed up, right? Now, before you call it quits, let me walk you through a few "investigative" ways to improve your lead follow-up.
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Why Responsiveness Is the Most Important Quality in a Real Estate Agent
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How to Turn 'No' into a 5-Figure Commission
Anyone who works online leads knows it takes skill to turn a property inquiry into a potential client, let alone a commission-earning deal. Texting only makes things more difficult, with no assurance of a timely response and no way to rely on body language to see if a connection is really being made. Difficult, but, as San Diego-based real estate agent Steven Wener recently proved, not impossible.
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How to Follow up with Online Leads
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8 Steps to Reconnecting with Real Estate Clients
It's interesting to look at how we've evolved and grown through our lives, to see how our priorities shift, our friend groups expand, how geography separates us. It can almost feel impossible to keep in touch with those we've met along our journey. Despite the incredible advancements in technology making it easy to connect with people, we still let ourselves feel so disconnected. "Let's keep in touch" has unfortunately become a throwaway comment we say to one another as a conclusion to a conversation – but how often do we actually follow through? Getting caught up in the moment with an old colleague or client can leave us with genuine feelings of wanting to keep in touch, but the rigours of everyday life can override those priorities and put it on the backburner.
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Ask Your Way to More Listings
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The 1-Year Challenge: Learn 52 Spanish Real Estate Terms in 52 Weeks
Did you know that Spanish is the second most widely spoken language in nearly every U.S. state? That means it's likely that you've either had clients or prospects that speak the language. But even though translation apps have come far in recent years (more on that later), it's still difficult to accurately translate the specialized jargon of real estate into Spanish and other languages. According to a government report, "translations may create more confusion than clarity. For example, when targeting materials and products to Latinos, financial education materials often are translated from English to their literal equivalent in Spanish, which may be unintelligible or difficult for the reader to understand." So to help you better serve your Spanish-speaking clients and leads, we've compiled this list of 52 of the most-used real estate terms and their Spanish translations. It's drawn from the Consumer Finance Protection Bureau's Glossary of English-Spanish Financial Terms, a constantly updated list of hundreds of finance and real estate related terms. You can bookmark or save this article to refer to later—or if you really want to boost your Spanish language skills, read on for a challenge that will help you master real estate's most commonly needed translations. The Challenge Ready for a low pressure way to build your Spanish vocabulary? We've included 52 real estate terms in this article--one for every week of the year. You can build your vocabulary slowly by committing to learning and using one term per week. You can start this challenge now, next month, your birthday, the anniversary of your first sale, or any other date that motivates you. Here's the challenge: Learn one term per week for 52 weeks, or exactly one year. Aim to use that term at least 1-3 times in your work during that week in order for it to really sink in. This is easy if you have Spanish speaking clients--just drop it into conversation, email, or text. If you don't have any Spanish speaking clients, use that week's term to flex your online marketing skills. Write a blog post about the term, or share the term and its translation on social media with a memorable hashtag. Dive in to the list below to get started! The List AppraisalTasación, valoración de la vivienda AssessmentEvaluación, cargo, tarifa Buyer's AgentAgente del comprador Closing CostsCostos de cierre, gastos de cierre Closing dateFecha de cierre Commercial propertyPropiedad comercial CommissionComisión Comparative Market Analysis (CMA)CMA (Análisis Comparativo de Mercado) Contingency / Contingency clause of saleContingencia / Cláusula de contingencia de venta ContractContrato CostsCostos, gastos CounterofferContraoferta DeedEscritura, título de inmueble DisclosureRevelación, divulgación Down paymentPago inicial, cuota inicial Due diligenceDiligencia debida Earnest money depositDepósito de buena fe, depósito de arras EscrowDepósito en garantía, reserva, escrow, depósito para impuestos y seguros de la vivienda Estimated property valueValor estimado de la vivienda Fair Market ValueValor de mercado, precio de mercado Fiduciary DutiesDeberes fiduciarios ForeclosureEjecución hipotecaria, embargo, reposesión, reposeer For sale by owner (FSBO)Casa en venta por el propietario (FSBO, por sus siglas en inglés) Good faith estimateEstimado de Buena Fe/Estimación de Buena Fe (GFE, por sus siglas en inglés) GranteeCesionario, beneficiario GrantorOtorgante Home buyerComprador de vivienda Home EquityValor liquido, capital de su vivienda Home, houseVivienda, casa, hogar Home InspectionInspección de la vivienda HomeownerPropietario de vivienda, propietario de casa, dueño de casa Homeowner's associationAsociación de propietarios Homeowner's InsuranceSeguro de la vivienda, seguro del propietario de vivienda, aseguranza de casa Investment propertyPropiedad adquirida con fines de inversión, propiedad de Inversión LienGravamen, derecho de retención, deuda, embargo preventivo Listed for saleEn venta, para la venta Listing price, list pricePrecio anunciado, precio de lista Loan-to-value ratioRelación Préstamo - Valor (LTV, por sus siglas en inglés) MortgageHipoteca, préstamo Preapproval, preapprovedPreaprobación, preaprobado PrequalifiedPrecalificado Principal, interest, taxes, and insurancePrincipal, Interés, Impuestos y Seguro (PITI, por sus siglas en inglés) Private mortgage insuranceSeguro hipotecario privado (pmi, por sus siglas en inglés) Real estate agentAgente de bienes raíces Real estate brokerCorredor inmobiliario REALTORAgente inmobiliario Seller's AgentAgente inmobiliario del vendedor, agente de bienes raíces que representa al vendedor Short SaleVenta en corto, venta corta TitleTítulo (de la propiedad) WarrantyGarantía Zip codeCódigo posta Zone / zoningZona, Zonificación Apps that can help If language learning isn't quite your thing, lean on technology to provide the help you need. Google Translate is perhaps the most advanced, free translation app available today, and it takes advantage of several of your smartphone's features to do stuff like: Translate text in the "real world" -- e.g., from street signs, newspapers, menus, etc. -- into the language of your choice by pointing your phone's camera at the object to be translated. Translate conversations in real time. Speak into your phone to translate your words into the language of your choice, and your conversation partner can do the same. Google Translate acts as an interpreter that produces audio translations of both sides of the conversation. Translate text from any app. No matter what app is open, Google Translate can step in and translate text for you. Simply copy the text to activate translate mode. And more. Google Translate is available for both Android and iOS devices. For more on translation technology, see: 4 Apps that Let Real Estate Professionals Smash Language Barriers Has Technology Brought Real-Time Translation to Real Estate?
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Writing Listing Descriptions that Sell
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How to Handle 11 Common Objections in Real Estate (Scripts Included)
Can you imagine buying a house without any hesitations or questions? There's probably a thousand things swirling in a person's mind when considering a real estate decision. It's the source of many objections you hear. And no doubt, it's challenging to deal with their resistance on a daily basis. To improve your odds at converting real estate leads, we're going to focus on one word: Commitment.
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[Best of 2018] Get Your Own, Personal Emoji
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[Best of 2018] 50 Words Real Estate Agents Should NOT Use in Email Subject Lines
We're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published in January and is #3 in our countdown. See #4 here. In the world of email marketing, subject lines are a tricky one. There have been countless studies conducted across a wide range of industries to find out which subject lines are most effective. Our opinion? Spend the energy learning what NOT to do in regards to email subject lines, rather than staying on top of the latest research and trends. ​With that said, we prepared 50 examples of subject lines, words and phrases for real estate agents that have proven to be ineffective over the last decade of email marketing. Just check out your spam folder in your current inbox and you'll see what we're talking about. There will be good examples of bad subject lines in there that get caught by your spam filter. It's our job to keep you informed, so here are the top 50 subject lines, words and phrases you should avoid, so that your email does not get sent straight to the spam folder without a "get out of jail free" card. Let's get started!
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[Best of 2018] Safe Selling: Screen Prospects with This Easy Phone Trick
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How to Make Ho-Ho-Holiday Cards
It's beginning to look a lot like holiday card season. Whether you're wishing your clients a merry Christmas, happy Chanukah, or a more general season's greetings, it's important you get your messaging just right. Read on to find out how to write, design, create, and send holiday cards that add that extra personal touch and a little bit of fun!
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How to Write a Successful Introduction Email
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Connecting with Your Network in Hard Times
Recently, a real estate agent came to me and asked if I had any recommendations on the right way to reach out to their network after being impacted by a wildfire. It's a great question--as one of the most knowledgeable resources about a community, Realtors and brokers are uniquely positioned to help after a natural disaster. A lot of people don't reach out after hardship, not because they don't care, but because they don't know what to say. Here are my suggestions:
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Safe Selling: Using Property Information to Deter a Predator
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Nurture and Convert More Leads with Creative Email Autoresponder Messages
You've probably already used an automatic email response a few times. While email autoresponders are generally used to let people know when you are away on vacation, this tool can also be used more creatively. Used correctly, email autoresponders can help you to speed up the introduction process with your future clients and to start nurturing your leads right away. Start nurturing your leads before you even open your inbox
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7 Thank-You Notes You Should Be Sending Your Real Estate Leads
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Safe Selling: Screen Prospects with This Easy Phone Trick
We're keeping it short and sweet this week with a quick trick you can use over the phone to reveal 'red flags' that suggest a prospect might be dangerous. You recently learned the basics of spotting red flags in prospects. In this week's 'Safe Selling' episode, discover a trick called 'The Training Play' that can help you gauge a prospect's hidden motives. Watch the video above to: Hear a sample script for using the Training Play on the phone Find out which vocal cues to be alert for Learn how to tell if you should take another agent with you on a showing Stay tuned until next week's episode of Safe Selling!  
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Life without a Fax Machine
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10 Real Estate Abbreviations Every Realtor Should Know
What was your GCI on that SFH you sold after an exhaustive CMA? If you're tongue-tied over these terms, it's time to brush up on some common real estate abbreviations. Keep reading for a list of abbreviations that should be in the vocabulary of every real estate professional.
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New Lead? Follow Up Using These Steps
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Shady Prospect? Spot 'Red Flags' with This Technique
Have you ever gotten a 'funny' feeling when talking to a new prospect over the phone--like something just felt a bit 'off'? That may have been your intuition warning you that a prospect may not be who they seem. Today, we're exploring a communication technique that will help you uncover 'red flags' that warn you to be wary of a prospect. In this week's 'Safe Selling' video, you'll learn: What active listening is, and how to use it with prospects How to tell a legitimate buyer from a suspicious prospect The 'onion peeling process' of drilling down into what a prospect says and looking for inconsistencies Why inconsistencies in what a prospect tells you are a red flag And, bonus, while active listening can help you weed out shady prospects, it can also help you gain a deeper understanding of what real buyers need! Stay tuned 'til next week for more safe selling techniques!    
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5 Tips for Smooth Client Management and Communication
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Friday Freebie: Get Your Own, Personal Emoji
Want to make an emoji that looks like you in mere seconds? Now you can. This week, Google launched a new feature that uses machine learning to analyze your selfie and generate an emoji that looks just like you. Find out how you can create and customize your own emoji in this week's Friday Freebie.
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Safe Selling: How to Avoid Marketing that Attracts Predators
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Safe Selling: Authoritative Language vs. Subservient Language
What kind of language do you use on your website and in your marketing? Is it weak, subservient language that attracts predators--or do you repel criminals with confident, strong language? Last week, we learned how agents can project power in their headshots in order to repel predators. In this week's Safe Selling video, we're taking the 'power' concept one step further by showing you how to convey power in your marketing copy. Why is being mindful of the language you use important? Well, if a predator has already started to focus on you, using subservient language is going to keep their attention on you. Because they're looking to have power over others, weakness in language signals that you're potentially a subservient target for them. Watch the video above to learn: The word you should NEVER use in your real estate marketing The phrase you should use instead Why strong language will attract more business while deterring dangerous criminals Tune in next week for more 'Safe Selling' advice!  
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Text Templates for Getting Homebuyers Interested
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16 Definitions Every New Real Estate Agent Should Know
You're a new agent, and you're swamped by all of the things you need to learn. From the ins and outs of setting up your website to managing your time to stay productive, there are many skills and details that you need to know for succeeding in your first few years as an agent. A key component to understanding the general lay of the land as an agent is to get a handle on the language real estate agents use every day. We've compiled the top 16 definitions you need to know to jumpstart your real estate vocabulary and set you on the path to being a rock star agent!
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4 Easy Ways to Improve the Quality of Your Listings
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Back to School with New Data from RPR
Almost half of all homebuyers with children under 18 years of age say the local school district is a major factor when searching for a home and neighborhood, according to the 2017 Moving with Kids report from the National Association of REALTORS® (NAR). According to the data, 49 percent of homebuyers rated "quality of schools" as more important than affordability or convenience to shopping, even proximity to family and friends. That's up 25 percent from a similar NAR study conducted in 2015. And nearly 90 percent of those buyers worked with a REALTOR®.
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Sales Scripts and Secrets of a Top Agent
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4 Tips for Creating a Branded Email Template
According to a study by the Radicati Group, 269 billion emails are sent each day. In real estate, email marketing is one method to nurture leads, whether you met them at an open house or they signed up to your newsletter on your blog. No matter what kind of email you're sending, they have to be opened and read to make an impact on your bottom line. Whether a beginner or expert, we have tips and checklists to help you create simple and responsive designs, find the right template for your message, highlight your call-to-action, and craft a great email signature.
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How to Get Free, Relevant Real Estate Website Content
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To Bot or Not to Bot? That's More than a Technical Question
Technology has empowered real estate agents in remarkable ways in the last couple of decades. One of the hottest innovations for agent websites is bots. What's a bot? Short for robot, a bot is a software program that can execute commands, such as reply to messages, or perform routine tasks, typically automatically. For agent websites, chatbots are used to conduct a text conversation when someone visits your site. A popup is deployed inviting any questions a website user may have.
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July Content Ideas for Your Blog and Social Channels
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3 Tried and True Tips to Re-Engage Cold Online Leads
Once an online lead goes cold, it's a guessing game for Realtors to decide if they should put effort into re-engaging with the lead or if they're better left cold. The majority of online leads are usually people you haven't met face-to-face, and because the line of communication between you and the lead has weakened, there's no way of knowing what stage of the home buying or selling process the potential lead is in anymore.
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How to Use Texting as Part of Your Lead Follow-up and Nurturing Strategy
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Don't Alienate Leads with the Wrong Drip at the Wrong Time
As a real estate consulting firm, WAV Group constantly tests the effectiveness of business tools used by agents and brokers. Recently, I received a drip marketing piece from an agent that prompted me to UNSUBSCRIBE. Drip marketing is designed to stay in touch with your clients, so they don't forget you when it comes time to transact again. It is automated and designed to touch base in a way that feels sincere and genuine. Great drip marketing systems use tags or groups to put people into a pile to receive the appropriate communications. In this case, I registered to this agent's website at some time in the past. They transferred my contact information over to their drip marketing campaign. Then the agent sent me something that came out of left field:
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Translate in Office 365 Is a Game Changer for Real Estate
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How to Inject Creative Life Into Your Emails
We all need fresh inspiration from time to time in our lives. Whether it's in our personal lives or our professional responsibilities, sometimes the monotony of routine can start to wear on you. The same goes for a marketing strategy, with email being the one marketing channel that can sometimes feel like a complete hit or miss. Far too often, marketing plans get stuck in a set-it-and-forget-it template and start to grow stagnant – and your ROI starts to suffer. Here are three areas in your email marketing where you can get creative as a real estate agent and inject your personality into how you communicate.
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Come Here Often? Terrible Opening Lines to Avoid When Picking Up Leads
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Document Your Day-to-Day to Become Your Market's Thought Leader
There is a very common phrase when it comes to content marketing: Document, Don't Create. For you Realtors that want to beef up your content marketing strategy and build your own brand, this is going to be the magic bullet that allows you to do this--and more easily then you imagined. But how exactly does this work?
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Five Tips to Keep You Professional on Social Media
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May Content Ideas for Your Blog and Social Channels
Grow your social media audience and attract more blog followers by creating fresh, unique content for your audience. If you need some help coming up with content ideas, we've got you covered! Check back each month for a list of content ideas you can write about. Find May's topics below to get started. Tip: Engaging with your followers' posts on social media is a good way to stay top of mind. Download a printable version of these topics here!
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7 Web Terms You Need to Know
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How to Generate and Nurture Real Estate Leads While You Sleep
A career as a real estate agent can be challenging, and timeliness is key – you are expected to respond to inquiries almost immediately. According to the Properties Online annual real estate technology trends survey, 77 percent of sellers expect a reply from their agent within 30 minutes, while 88 percent of buyers are willing to wait a whopping 60 minutes before they expect a response. Unless you are able to clone yourself and not sleep, this can be a daunting task. But what if there was a way to make it seem like you were available 24/7? Advancements in artificial intelligence (AI) have made this a reality. Real estate agents and brokers can now employ chatbots and automated responders to ensure that both existing and prospective clients receive all the information they want and need at the exact moment it is convenient for them.
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Creating Auto-Responders that Drive Engagement
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6 Emails Every Real Estate Agent Should Be Sending
It's no secret that a great real estate agent focuses on building and nurturing relationships with leads, active clients, AND past clients. This can be a daunting task as one's sphere of opportunity increases, and many times relationships begin falling through the cracks. No worries, though—by combining the magic of email marketing and well-thought strategy, even the busiest real estate agent can succeed at keeping in front of their growing audience regularly! If you want to ensure that you are making the most out of your past, present and future clients, here are six top performing emails that you should absolutely be sending:
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Friday Freebie: Text Messaging Stickers for Real Estate
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10 Tips for Creating Your Perfect Agent Bio
Your agent bio is a crucial first impression for new clients and colleagues in real estate. An effective agent bio strikes the right balance between confidence and self promotion, while providing a glimpse of your personality and individual charm. It's also a great tool for creating the kinds of personal connections that are essential to building a loyal client base. Try these 10 tips for creating the perfect agent bio:
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'New School' Sales Skills and Scripts for Real Estate Agents
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6 Emails You Can Use to Stay in Touch with Past Clients
One of the biggest mistakes you can make is assuming the life cycle of a lead ends once the home has been bought or sold. Not so! In fact, the life cycle of a lead can extend over a decade when you factor in the average amount of time that a consumer spends researching homes (18 months), the average lead-to-conversion time after raising their hands (13 months), and the average time before a home owner is ready to list again (seven years). The key word here is "cycle," meaning your past clients can become active leads again once they are ready to buy or sell a home years down the road, and the fact that happy past clients are one of your top referral sources. So what do you do to stay top-of-mind with past clients? Here are six emails that we think should be a part of your past client outreach.
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10 Magic Words to Use in Email Subject Lines
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10 Real Estate Lead Conversion Emails You'll Want to Send in 2018
You've probably noticed this by now (it is almost 2018, after all), but much of real estate has gone digital. It's no secret that 80 percent of home buyers conduct internet research when considering homes to buy, and 89 percent use the internet to find real estate agents. Millennials will be the largest group of homebuyers (at 34 percent and growing) for 2018 and beyond—and they are a generation who value a tech-savvy agent. These days, documents can be signed virtually, homes can be viewed by video (and, in some cases, through virtual reality), and Realtors are expected to be online where their buyers are. So where should you begin with your real estate lead conversion? Online, of course. I believe you need to start with a strong email marketing strategy. In this digital age, the formal, impersonal letters no longer do the trick. The fastest way to modernize your outreach is to implement anticipated, relevant, timely, personalized email campaigns. To help, here are 10 real estate email templates that will bring your communication into the digital age, for digital buyers. (We've also added character to the subject lines for maximum open and click-through rates!)
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Getting a Price Drop: How to Have the "Tough Love" Talk with Your Seller
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Five Keys to Creating and Distributing Phenomenal Content for Real Estate
1. Why Content Matters We've all heard the phrase "content is king," but in a world with royalty hanging out on every street corner, that's just not enough. The reality is more like "unique content is emperor." It's a crowded marketplace of ideas and brands, and people only have so much time available to explore what's out there. So it pays to be cranking out content that people really want. It's been said that the real estate universe is populated by three kinds of business people: those who are not creating any content at all, those who are simply repurposing existing content from scripts and templates provided by leading coaches, and the few who are actually developing new, original, and engaging content. Such material adds value to the conversation and builds the kind of credibility and reputation that results in a growing business.
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Use These 3 Text Message Pickup Lines to Land Your Next Real Estate Appointment
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How (Not) to Write a Real Estate Agent Bio
It's something you likely only update if you're thinking about changing brokerages or you get a new website. If you've been in the game a while, but haven't updated your bio – now is the time. Your bio is your opportunity to tell someone who you are and what you're about before you meet. It's a first impression, in a way. The start of a new year is the perfect time to review your online presence and get those websites and LinkedIn profiles updated, so we've compiled a list of tips to help guide you to a winning agent bio.
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50 Words Real Estate Agents Should NOT Use in Email Subject Lines
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Friday Freebie: The 6 Emails Every Agent Should Be Sending
So you've laid out your goals and business plan for 2018, and committed to a course of action. Now it's time to get down to brass tacks and focus on the specifics of what's needed to execute on that plan. While we know that strong communication skills are a must for converting leads and encouraging repeat business, those same skills are also a crucial component of creating effective marketing content. The problem for many Realtors, however, is knowing what solid real estate marketing content looks like. In a recent webinar, real estate speaker Valerie Garcia and Bondilyn Jolly of eMerge teamed up to show agents easy ways for developing, sourcing and sharing great marketing content--especially email. What's more, they offered a "cheat sheet" that you can download today to help you develop marketing email campaigns of your own. Read on to learn more!
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20+ Scripts and Tips to Help You Communicate Better in 2018
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January Content Ideas for Your Blog and Social Channels
The start of the year inspires the best of intentions in us all. It's when we decide to make all the personal and business changes we said we'd do last year but never got around to. But that doesn't have to happen this year! If one of your goals is to improve your content strategy on your blog or social media, we can help. Instead of spending hours trying to come up with content ideas, be on the lookout for a list of topics from us each month that you can explore in your blog or social networks. Find January's topics below to get started! *Tip: Don't limit yourself to real estate specific topics. Be a community expert and source of interesting area information to appeal to a larger audience.
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