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Case Study: Targeting Consumers Curbside Boosts Brokerage's Leads
We talk a lot about online leads and the technology used to capture them--everything from broker websites, search portals, email newsletters, and beyond. Today, we're going to switch gears and look at how one brokerage automates their main phone numbers to capture leads at the moment of peak interest--right at the curb. "It's the new point-of-sale," says Charles Hunt, General Manager at Hunt Real Estate in upstate New York. "Everybody for years has said that you've gotta have the best online presence.' Well, I think you just need the best lead capture tool for where people are." Capturing Leads Right at the Curb Hunt Real Estate has boosted their lead conversion rates by eliminating agent and broker phone numbers from all their yard signs. Instead, the firm's signs now offer only a single automated number provided by VoicePad—no small undertaking for a firm with 38 offices and over 1,000 salespeople. This automation is an important factor in Hunt's lead conversion success. A recent study has shown that only 48% of leads are responded to and, of those, the average response time is over 15 hours. By tying their yard sign number with VoicePad's Interactive Voice and Text information system, Hunt gives their leads an instant response and even the option to connect directly to the listing agent to schedule a showing. Consumers at the curb can either call to hear an automated audio recording with property details, or request a text message to receive a text with more information and a link to Hunt's GPS mobile site (also provided by VoicePad).
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3 Tips For Making Your Website More Readable
Guest contributor Elan from Ifbyphone says: Ifbyphone is a voice based marketing automation company. We help businesses manage, measure, and automate voice communications. For example, you can use Ifbyphone's software to measure which marketing efforts generate the most phone leads, manage how you distribute "hot leads" to sales reps, and automate follow-up communications. We are now on at least the 7th iteration of our website since 2005. Getting better at explaining our value proposition on our website has helped us grow to over 50 employees, earn the trust of thousands of customers, and raise millions of dollars from investors.
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How To: Shorten Response Time and Convert More Leads
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Business Incompetence Marked by Lack of Social Engagement
I am exactly 111 pages into Gary Vaynerchuck’s new book The Thank You Economy. The book talks about the role that social media plays in corporations. Usually a good business book gets my juices going on page 1. This one took me awhile to find a new thought. Nevertheless, I would say that the book is a must read. As the earlier post suggests (I was Linkedin user 153,000-ish) I am bullish on social media. My passion dates back to my first electronic rolodex, then to my first Palm PDA, and so on and so forth. I like to stay connected to people – not obsessively, but I think managing contacts is a reasonably important personal and professional virtue. Meeting new people would also fall under that virtue – and social media helps with that. I also like social media for research. We are constantly recruiting and working with new clients on new projects. We uncover a lot of information from social media.
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