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Real (Estate) Talk: How a Single Mom and New Agent Achieved Success in 6 Months
How did you feel when you first started in real estate? If you're anything like Tina Minshall, you probably felt worried—worried about building your pipeline, worried about supporting your family, and worried about navigating the ins and outs of the industry. As a new real estate agent and a single mom to an autistic son, Tina had those same concerns. But those concerns quickly receded as Tina built a real estate family of mentors and caring clients. In just six months, she has created an impressive book of business and far exceeded the goals she initially set for herself. How did she do it? In a recent video interview with Bondilyn Jolly of Elevate and 3sixtyfive.agency, Tina shares the secrets to launching her business and achieving success so quickly. Tune into this interview for an inspiring conversation and some key takeaways. Here are a few highlights: 1:50 - On creating one big, happy real estate family: "My family is first. However, my clients become family most of the time, which is awesome. And I've managed to integrate my son into some of those families." 2:55 - Tina's secrets to work life balance: "Be you, be human … You just can't pretend your way through it." 4:30 - Tina on the technology that drives her success. "I understand that social media is where it's at, or video is where it's at. None of that is my gig. I like to meet people and sell houses, but I understand that I have to do all of it." She uses the Elevate platform to automate her social media and blog posts on busy days, generate leads, nurture leads, and more. 6:55 - Tina shares how Elevate saves her time, but also lets her personality shine: "Elevate lets me be me when I want to be...me. I don't want a stuffy, everyday Realtor's site or image or anything like that. I need me to come out. I have a personality, so people should know that." One of her goals is to change the public's sometimes negative perception of REALTORs. 9:45 - Tina on her #1 piece of advice to other real estate agents: "Be you. Be human." Watch Tina's full interview for more great advice:
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6 Success Tips for the New and Pro Real Estate Agent
"Whatever your mind can conceive and believe, it can achieve." - Napoleon Hill How you think and what you do as a real estate agent on a day-to-day basis is what defines you. Yes, there are good days and bad days; after all, we are human. Yet, as we enter the fourth quarter and end of 2019, now is a great time to evaluate your strengths and weaknesses. Did you reach your goals or exceed them? If not, let's evaluate how creating a new mindset can propel you positively, beginning today! Whether you are a new real estate agent or an established pro, mindset applies to everyone. Are you open to pursuing a new, strategic and energizing belief system? Following these steps can catapult you to a new level of success in business for 2020.
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How Rookie Real Estate Agents Can Survive in Any Market
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3 Ways Real Estate Agents Can Use Time Management to Improve Their Business
We all know that an effective time management plan is essential for a productive business, but how well do we really manage our time? You might be shocked to learn that, according to a recent survey, the largest chunk of a typical real estate agent's day – 37 percent – is spent running errands. This is followed by administrative tasks at 19%, email at 18%, the internet at 12% and social media 11%. Only 3% of a typical agent's daily time is actually spent talking to clients! If you really want to be productive, achieve your goals and reach next-level success, you have to take stock of how you spend your day, stop wasting time on activities that aren't making you money, and put a plan in place to help you get more focused and productive. Here are some steps you can take today to start building an effective time management plan for your real estate business.
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How to Stay in Love with the Agent Life
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Want to Make More Money? Consider One of These Real Estate Niches
If you follow the annual "The 1000" list from RealTrends, you may wonder how those agents make it so big in real estate. In our opinion, the list tends to be a bit misleading, with team agents often listed as solo and vice versa. Then, there's Ben Caballero, always ranking number one in the "Individuals by Transaction Volume" category. He is most likely an excellent agent. But he is not your traditional "solo" agent, as the category implies. He "oversees a team of 22 people" who helped him sell "$2.2 billion worth of homes in 2018," according to BusinessInsider.com. For the purposes of this blog post, however, he makes all that money by specializing in a real estate niche. He sells only one type of home, which happens to be first on our list of profitable real estate niches.
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How to Go from New Real Estate Agent to Neighborhood Expert
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Starting Your Business as a New Real Estate Agent
The requirements to become a real estate agent are pretty minimal. Just about anyone can become an agent. Succeeding in real estate is another matter. A large percentage of new agents never make it past their second year. Before you launch your career in real estate, try to have enough income set aside to support yourself for two years. This will give you time to get your business going.
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Information Management: An Important Part of Being Organized
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Have You Ever Considered What Your Slash Says About You?
Do you have a good "/" or a bad "/"? The slash (/) has many different names, like stroke, slant and right-leaning stroke, to name a few. Many of us define it as a substitute for the words "and," "or." For example, "his/her" is an appropriate use of the slash to mean "or." Looking on LinkedIn, I see slashes used a lot, like "Residential/Commercial" or "REALTOR®/Associate Broker," which I think is very good for explaining that you are working in the same field, just in a slightly different position. One of the most famous slashes in all of sports was Kordell Stewart with the Pittsburgh Steelers. He was a Quarterback/Wide Receiver/Running Back and became known simply as "Slash". For Kordell, having all those slashes enabled him to have a 11-year career in the NFL. First, let's discuss good slashes. Many of us have divisions in our career—I looked at my LinkedIn account and would need five slashes to list everything I am currently doing. All five of my areas are closely related and work well together and actually strengthen the different areas I list. A speaker needs research on a subject, which can lead to writing and can lead to training. Listing the same task done with different organizations can offer credibility—but again, like Kordell Stewart, it's all in the same basic vertical of expertise. Now let's look at bad slashes. When looking for a professional to provide you a product or service, you need to see if they have a slash. Would you go to a doctor/Uber driver? Lawyer/lawn care? Funeral director/exotic dancer? As you can see, the slash can help you or hurt you and cause people to doubt your commitment to the primary product or service you are offering. During the housing crunch of 2008, I saw many REALTORS® adding a slash to help them through rough times. I sure hope they have since removed the slash. I see new agents concerned about leaving a current position to take on a new challenge in real estate adding the slash. The public sees the slashes, and I am sure they consider the slash when selecting a person to help them with their needs. So, I ask again: do you have a good / or a bad /? Dick Betts is a national speaker, trainer and consultant. Learn more at www.DickBetts.com
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WTF? No, it's not what you think.
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Understand the 3 Ps to Win and Sell More Listings
As an agent, you have many responsibilities when it comes to selling a listing. You have to be able to price, package, and position the listing so that you can sell the home quickly. That is exactly what real estate maverick Jim Remley had to say about selling a listing quickly. Remley, one of the top 1% of Realtors in the nation and Principal Broker/Sales Manager at John Scott Medford & Ashland, recently hosted a 'Secrets of Top Selling Agents' webinar to share how to position a listing for a quicker sale. Here's a quick rundown of his advice:
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Just When You Think You Are Having a Bad Day!
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Instant Offers: How Real Estate Agents Can Compete
Instant offer companies are a real thing and they are here to compete with you for their fair share of the real estate market. However, you should enjoy that people are reacting to instant offers as they have. Why? Because it opens up a whole new kind of untapped marketing strategy that might lead to you closing more clients. In this guide, we will teach you how to create marketing campaigns and close these instant offer clients.
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Why Agents Should Try 'Cluster Tasking' over Multitasking
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5 Strategies to Generate Seller Leads and Build Better Relationships
It's no secret that seller leads represent an enormous opportunity for your business. But are you struggling to attract and convert them? Just like with buyer leads, generating and converting seller leads is all about relationship building. The internet and digital media have drastically altered the way we interact with prospects, but the need to build relationships is as important to real estate as it ever was—it's only the way we build relationships that's changed. The best way to build relationships with seller leads is to increase your visibility, provide a strong value prop, and stay in consistent communication. We compiled a step-by-step process of proven strategies top agents use to attract and build relationships with seller leads.
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5 Tips for Building Trust with Clients
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How NOT to Get Ripped Off by Your Contractor: Protect Your Clients and Your Properties
How would you feel recommending a contractor and finding out the work was not done properly? Do you think that it would affect your future business and recommendations? It certainly can. And it happens more often than you think. This does not just happen to our clients. It happens to real estate agents all the time. I spoke this week with a real estate agent that inherited a condo from her mother. She decided to completely gut and renovate it. She went to the condo office to ask who they recommended since they have firsthand knowledge of the contractors that do a lot of work in the building. The office manager recommended a contractor that had renovated three units in her building in the same line. She went to take a look at them and was impressed with his work. Sounds good so far, right? She signed an agreement, and he began his work by demolishing the whole inside of the condo. Now, normally there are notices put up on the door indicating that permits were pulled. She did not see any and asked him where the permits are. He said that he did not pull any. Fear set in. She looked him up online and found out that the name of his company, which is on the contract along with his license number, is no longer active. This contractor had no license to do work. She immediately fired him and requested her deposit back. How much deposit did she give him? $42,000. Yikes! Has she seen one penny of it back? If you said no, you guessed right. Then the agent found out that the contractor was banned from the building for previous shoddy work. The big question now is, why did the condo office manager refer a contractor that was banned by the condo association? Now she hires an attorney. The cost and aggravation of pursuing this and the probability of getting her deposit returned appear to be futile. Nothing turns the excitement of your dream remodel into a nightmare like a bad contractor. Here are the eight essential tips for selecting a contractor that won't leave the home underwater. 1. Make sure the contractor you hire has an active license in your state. This is number one. Go online and search for their name. Make sure the company's name is active and look for the names of the people within the company. Sometimes, the person you are hiring is not a contractor and is working under the license of someone else. Know this upfront before you make a commitment to avoid potential risks. You want to make sure that the person you are dealing with is a licensed professional with work under their belt in your state. If anything goes wrong, you can file a complaint with the city or state licensing bureau. If any issues arise while the work is being performed, you can bring in an inspector to make sure it is being done correctly and according to the local building standards. When you hire someone to remodel a home and they don't have a license, it is going to be very difficult, if not impossible, to take any recourse that will bring you a satisfying result. By hiring a licensed person, at least you know the licensing state has done some backgrounds check on them. 2. Check their online reputation and reviews Most of us today learn about those we work with by what people are saying online. Check out their reviews, and if there have been any complaints filed against them. The Better Business Bureau (BBB) is a good place to start. 3. Look into your contractor's background Whomever you decide to hire, make sure that you can trust that person. That can be a very big endeavor, yet there are steps you can take to minimize your risk. There are many good and bad people that do not want the headache and expense of getting a contractor's license, so they work under the license of another person. Know this beforehand and check out the work they have done. Here's an example of why that is important: A real estate agent who purchased a condo met a contractor doing work in the same building. The contractor told her that he gave his license information to the condo office, and the agent trusted that (or else he would not be working there, right?) So, she hired him to remove and re-tile her entire condo. When the contractor and his worker said they had finished the job, she went to go check. The place was covered in dust and was not completed. Upon investigating further, the agent found out that these men working in the building were ex-felons without a license. They threatened her with her life if she did not pay them, so she did. Lesson learned. Know as much as you can about the background of the person you are entrusting with keys and the remodel of your home before making a decision. 4. Interview the contractor Find out if he or she will be the one doing the job and ask how hands-on they will be. Will they be doing the work themselves or hiring others under their license to do the work? Does the contractor you hire plan on showing up every day to make sure the job is completed on time and correctly, or will they be performing multiple jobs at once and only available via phone or text? Will the contractor you hire commit to a start date? I have seen more than once a contractor saying they will begin work next week, take your deposit, and then call to postpone your job. This is common practice. Find a contractor who has a track record of showing up and completing the job within an agreeable time frame. Yes, some things can get out of our control—like weather, building inspectors and unforeseen problems. Still, you want a contractor who shows up when they say they are going to start the job. 5. Check out their referrals Rule number one is to go see their work when possible. At the very least, definitely call to verify their references. Many contractors will show you photos of the work they have done. Yet, how do you know if it was truly their work? 6. Get multiple estimates Get estimates from at least three different contractors. I believe that you get what you pay for in life. So remember, the cheapest bid does not mean it is the best. Many times, the cheapest bid ends up being the most expensive due to delays and adjustments in price that the contractor adds during the course of the project. 7. Structure payments so it is a win-win. Consider paying for the materials and supplies up front. Either you can buy them, or they can purchase them and provide receipts. Also, check that you are paying for items that were purchased for your job and not for anyone else's. Pay for work completed during various phases of the project. For example, the first deposit is made once 1/3 of the job is completed, then 1/2, then 3/4 and a final payment once completed. This can help protect you from the contractor holding all the cards (money) and then delaying the start or completion of the remodel. 8. Make sure permits are pulled and closed when the job is finished. I can't tell you how many times prior to a closing the title company finds that there is still an open permit for a job that was done years ago. It usually shows up as a lien on the property. It can delay the closing and cause undue aggravation. So make sure the permits are closed and check with your city, county or local municipality that this has been done when the work is completed. I wish there was a foolproof method to prevent contractor nightmares. By following the above tips, you can help prevent or alleviate any potential stress down the line. For additional concerns, consider speaking with an attorney specializing in condo and home construction so you take every step to protect yourself BEFORE the remodel or construction begins. Janice Zaltman is a Realtor, LEED AP, marketing coach, and writer with more than 20 years of experience in the sales, marketing and media fields. To view the original article, visit the Form Simplicity blog.
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10 Tasks to Cross off Your Summertime Vehicle Maintenance Checklist
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Learn These 7 Meeting Skills to Land More Real Estate Clients
It doesn't matter how effective your Facebook advertising campaigns are: if your meeting skills are weak, you will constantly struggle to land new clients. It's a hard pill to swallow, but it's the truth. In the age of digital marketing, it's easy to forget the art of the "face-to-face" meeting. Every real estate transaction requires some sort of interaction between an agent and a client. If you are looking to increase your sales, focus on your meeting skills. Yes, some agents are naturally more charismatic than others, but everyone has the ability to increase their interpersonal abilities. If you are interested in becoming the local real estate leader of your city, you need to become an effective communicator. If you can master these seven skills, your meeting conversion rates will skyrocket through the roof!
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The Easy Way to Stand Out from the Competition for Real Estate Success
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4 Tips for a Healthy Work/Life Balance as an Agent
Did you know that 46 percent of working Americans say their job demands interfere with their family life "sometimes or often"? Agents know firsthand the difficulty of maintaining a healthy work/life balance. With technology like smartphones, teleconferencing, mobile access to email, websites and more, clients and prospects can reach you around the clock. Sure, this may create a challenge for maintaining work/life priorities as an agent, but there's also an upside. Most real estate agents have the flexibility and control to set their own work hours. This means even though you may be available to prospects or clients at off hours, you have the ability to determine when those hours might be.
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Top 5 Home Tips to Save Your Clients Money
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5 Tips for Standing Out from Your Real Estate Competitors
Expert insights from Veronica Figueroa of The Figueroa Team In real estate, things move fast and the competition doesn't sleep. So what are you doing to stand out? In order to be the go-to agent in your market, you need to be one step ahead of your top competitors. Start with these five quick tips.
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9 Technology Productivity Tips: Do this, not that
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Real Estate Agents, Here's How to Spin Your Time into Gold, Not Straw
Being an agent can be a lonely job. Unless you're part of a team or have an assistant, you are completely responsible for the success of your own business. While a career with no limits can be exciting, it can sometimes be as much of a blessing as a curse. In addition, most agents don't earn a traditional salary, and it's often hard to use some of your hard-earned commission money for the resources and technology that can potentially help you earn more money.
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Spring Cleaning Tips for Your Technology
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5 Habits that Make You a Less Productive Agent
Productivity is a popular subject these days and rightfully so! We fight more distractions in our work day than any cohort of working adults before us. Are you maximizing your productivity as a real estate agent? Or, rather, is it a constant battle for you to work smart and complete your tasks each day? A productive day may help you sleep better at night, compared to an unproductive day, which can also be frustrating. Here is a list of five habits that interfere with productivity, along with some suggestions on how you can turn them around to be a more productive agent.
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6 Surefire Ways to Get Top Dollar for Your Seller
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How to Break Through a Plateau in Your Real Estate Business
Plateaus. We have all been there whether it is in our personal life or in our professional life--it's an unavoidable barrier that we all deal with at some point. It may seem like plateaus are never-ending and impossible to break through, but in this blog I will go over 10 different things that YOU can do to elevate yourself and your business to the next level. Nothing is ever impossible, including you breaking through to new, exciting levels!
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How Realtors Can Stay Relevant in 2019
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5 Morning Habits of the Most Successful Real Estate Professionals
"Success is the sum of small efforts, repeated day in and day out." - Robert Collier Rise and shine! How do you begin your day? Are you pushing the snooze button and then racing against the clock to get out the door? Or are you truly in charge of your schedule? To be successful in real estate, motivation and efficiency aren't merely useful, they are critical. The name of the game is to move through your day with intention. To be proactive instead of reactive. Pair all of these healthy habits with discipline and consistency – and you've got the recipe for boundless success.
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Having Trouble Selling Your Listing? This Is Why
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Is the First Offer Really the Best Offer?
We hear this over and over as professionals. The first offer is the best offer – especially when there are no other offers on the table. This viewpoint has withstood the test of time. What remains to be proven is whether this perception is the truth or a tale that we have all accepted as true.
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Agents: Here's How to Justify Your Pay So Tech Doesn't Eat Your Lunch
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5 Tips to Successfully Launch Your Real Estate Career
So you finally have your real estate license and you're ready to kickstart your new career as a real estate agent. What do you do now? While launching a career in real estate can be daunting, the following are a few ways to ensure you position yourself for long-term success in the industry.
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Outsource These 6 Tasks to Save Time
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Top 4 Ways to Get Organized for the New Year
2019 is finally here — which means not only do you get to enjoy the start of a new fiscal period, you can also enjoy the chance to tackle work with a fresh, rejuvenated mindset. If one of your resolutions was to be more organized at work this year, the following tips may help. By keeping these suggestions in mind, you can enjoy a year in the real estate business that's more productive, lower-stress, and ultimately more fruitful.
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Are You Married to Your Smartphone? How to Divorce Amicably and Still Be a Top Producing Realtor
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5 Tips for Your First Year as a Real Estate Agent
Whether you're already in your first year as a real estate agent or thinking about a career change, you've probably had an image of agent life in your head. Whatever notions you might have about life as a real estate agent, it's important to manage those expectations and build a solid foundation for your business. Here are five things to do in your first year to make sure you're building toward a successful career:
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8 Characteristics of a Successful Real Estate Agent
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5 Ways to Sell the Neighborhood
As important as the actual house is to your buyer, the neighborhood is just as much a selling point as anything else. Convincing the individual, couple, or family that they would love to live in the property you are selling will have to be backed up with reasons as to why this particular area will suit them too.
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7 To-Dos to Check Off Before 2019
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How to Own the Holidays as a Real Estate Agent
The holidays are a magical time where you can reflect on the year that was, spend quality time with friends and family and truly focus on what's important in your life. And while it's often said that there is never a real "weekend" for a real estate agent, the holidays present a unique opportunity to show some client love while taking advantage of the downtime to chart a course for the new year ahead.
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6 Mistakes New Real Estate Agents Make
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How to Become a More Effective Leader and Visionary
Whether you're a new or experienced agent, having strong leadership skills and practices will help you save time and increase your bottom line. Bestselling author and speaker Coni Meyers recently joined ReferralExchange's VP of Marketing, Lisa Fettner, for a second webinar on becoming a more effective leader. Watch the first webinar here. During the webinar, Coni shared how you can define your purpose and design your vision both personally and professionally, build your team with intention and how vision affects happiness, success, emotional intelligence and self-management.
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Why the Holidays Are Your Best Selling Season
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Great Technology Emphasizes Great Agents - Not Replaces
It's a topic covered exhaustively at every real estate conference, every coaching call, every new agent orientation: Technology is your friend, but it isn't your replacement. New tools, apps, and systems can help you win more deals by making you more productive and engaged. But they can't bridge the gap between a brand-new lead and the closing table.
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9 Ways Real Estate Agents Can Boost Their Productivity
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6 Proven Ways to Sell Your Listings for Top Dollar
One of the many skills real estate agents bring to the table is the ability to see a home through the eyes of a buyer. When you take a listing and tour the home with the seller, many times they are enthusiastic about the upgrades and beauty of their home and are completely unaware about how some things spell 'no way' to a potential buyer. It is with great tact that we can show them step-by-step those areas that can potentially result in more money in their pocket at closing and a quicker sale. Here are six recommendations that apply to both a highly competitive and a slow market.
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3 Steps to Organize Your Life as an Agent
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Tips to Creating Enduring Leadership Practices
Having strong leadership skills can make all the difference when growing and cultivating your team. During a recent webinar, author, coach and speaker Coni Meyers shared how agents can become more resilient, identify new ways to collaborate, improve problem solving, decision-making and managing stress. Whether you're a new or experienced agent, these leadership practices will help you become a better, more empathetic, and effective leader.
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Memorable Closing Gifts Your Clients Will Love
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Buyers vs. Sellers: What They Need and How to Adjust
In case you aren't already aware, agents are the real deal superheroes of the real estate market. Not only do your clients look to you for advice, guidance, and as someone to save the day when they get lost in the process, but they also expect you to seamlessly guide them into the next phase in their life (no pressure). In return, you look to your clients for clarity when it comes to what they are looking to gain from your relationship and what they are expecting from you specifically as their chosen agent. Clearly, real estate is one giant tango.
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5 Actions that Set Top Agents Apart from Average Agents
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5 Ways to Become a More Efficient Real Estate Agent
The real estate industry is very complex and always evolving. The strategies that worked last year may not be as effective or efficient this year. On top of that, it always feels like there are at least a hundred things that need to be done right now. There are, however, some simple things you can do to stay on top of the job and be a more efficient real estate agent. Consider the following five tips for working smarter, not harder.
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Productivity Tips to Use During the Summer Months
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Going on Vacation? Make Sure Your Business Is Prepared Before You Go
Everyone loves to take a vacation. Some plan a tropical getaway while others prefer a cabin in the woods. Bottom line: vacations are great. Yes, it's hard to let go and take time for yourself or to trust your business with a coworker, but sometimes a vacation is necessary. Prepare your clients and those you work with for your vacation ahead of time to be sure you won't lose any business while you are away.
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Time Management Skills to Master for Real Estate Agents
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Real Estate Agents: This summer, take some time for yourself
Agents should create temporary work rules that allow for more time away from listings and lockboxes. The middle of summer is all about family activities. Camping trips. Relish on hot dogs. Hammock naps. Given everything that summer stands for, like cul-de-sac wiffle ball games and lemonade stand hucksters, it's easy to understand how real estate agents can get distracted from business commitments. Who wants to pound in yard signs when the county fair just started? We would also be hard pressed to turn down a few fried peanut butter cups and a spin on the quickly-assembled Stomach Turner, but duty always calls when you sell homes for a living. So, here are some tips that might help you strike a better work-life balance during those few short, family-focused weeks of summer.
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Daily Habits of Highly Effective Agents
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The Guide for New Real Estate Agents
So you've decided to be a real estate agent. You're passionate about homes and you want to see people smile when they get the keys to their new place. But we know it can be tough to know where start—so we're outlining where to begin before jumping head-first into real estate. This guide is split into four parts and is meant to be used for your starting year as an agent. It includes 1.) Must-do's for before you become an agent; 2.) Once you become a new agent; 3.) When you are a growing agent, and 4.) When you are an established agent.
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5 Productivity Tips for Real Estate Agents
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Every Listing Can Be Sold with These A+ Pricing Strategies
Every listing can be sold. It's just a matter of finding the right price. During his recent Secrets of Top Selling Agents webinar discussing "How to Triple Your Business," Denny Grimes shared advice on how to adjust your listing price for the current market. Check out the infographic below to learn more. You can also watch the recorded webinar for free if you want more advice on pricing and marketing your listings. To view the original article, visit the Homes.com blog.
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When Too Many Real Estate Tools Are Overkill
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5 Signs That Sellers Are Itching to Unload
Every seller wants to sell their property – otherwise they wouldn't be listing. But sometimes sellers get a bit carried away. And smart real estate buyer's agents know the signs: The signs sellers need to get out of Dodge. With the right foresight, you and your clients can snag a sale fast – and at a great price. Five Signs the Seller Is Itching to Sell:
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Time Management Strategies for Overwhelmed Agents
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Tech advice: What do you do if you do the wrong thing?
It happens. One moment, your laptop or desktop computer is working fine. The next moment: Trouble, with a capital "T." It looks like you have a problem. A big problem. Unexpectedly, your browser's home page goes somewhere else. Popups quickly fill your screen. Or a red warning sign appears on your screen. Or suddenly, it starts randomly crashing. Or worse, your laptop has slowed to a crawl. A computer virus could be on the attack. These feisty little demons can wreak havoc with our personal and professional lives. One tiny small piece of computer code can instruct your computer to do terrible things, to both itself and other machines. Let's take a page from the playbook from Tech Helpline. Tech Helpline is the real estate industry's #1 tech support service, available to nearly half the Realtors in North America. That's more than 500,000 Realtors in the U.S. and Canada. Tech Helpline's office and staff of professional tech analysts have about 300 years of combined IT experience. Most importantly, they work with real estate agents every day. What do you do if you do the wrong thing and clicked on the wrong link, or downloaded an attachment on what's now obviously a bad email. What do you do if any of this happens to you?
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Five Agents Share: How to Get Your Foot in the Door without Knocking
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Miss the Mark on Your Q1 Goals? Try These Tips to Stay on Track in Q2
It's hard to believe, but the first quarter of 2018 is already behind us. Maybe you didn't quite have the start to the year you hoped for. We get it, the first part of every real estate sales year can be tough for agents. The majority of it takes place in winter, when sales are slower and the closings don't always stack up. This makes it tough to stay in shape for the spring sprint. We understand that the business is up and down and have a few suggestions on what to do if you're not confident your first three months' performance will lead to the year you had planned back on January 1.
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The Difference Between 'Wanting' and 'Being' a Top Producer
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What Your Clients Need to Know About Buying a Home This Spring
Some real estate market watchers are calling the spring 2018 home buying season the most competitive since the great recession. If you're a real estate agent preparing for the spring rush, here's what you need to know to survive. Spring 2018 Will Be Extremely Competitive for Buyers A number of market factors are creating a competitive environment:
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Want to Grow Your Real Estate Business? DO LESS!
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Attract More Leads with the Right Mindset, Skillset, and Actions
It's hard to overemphasize the importance of having a system in the real estate business. A system helps you go from an "on-accident" agent who works hard and does their best to put transactions together to an "on-purpose" agent who generates consistent positive results. Larry Kendall recently shared tips from his new book discussing how agents can use the Ninja Selling System to become "on-purpose" agents. This system is built around three success keys: your mindset, your skillset, and your actions.
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Going for the Gold: 3 Things Agents Can Learn from Olympic Bobsledders
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How Can Real Estate Agents Become Top Producers?
Most full-time professional real estate agents want to become top producers, but not all agents reach that goal. Becoming a top producer takes time, education and a lot of hard work. Agents must develop their skills, systems and tools to reach that lofty goal. Top Producer Skills Developing top producer skills is easier if you're a natural at running a business and working with people, but keep in mind that you can learn these skills. These are some of the most critical.
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[Best of 2017] 3 Habits of Highly Successful Real Estate Agents
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Gifts and Gadgets for Under $15 for Real Estate Pros
What can you buy for less than $15 at Amazon.com? Let's take a look at some cool gifts and gadgets for agent offices, home and on the road. Some of these items might even make your holiday wish list.
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5 Ways Real Estate Agents Can Lay a Foundation for Success
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The Best Time to List a House Is in the Winter and Here's Why
Prices may be the highest (and hottest) in the summer, but the best time to list a house is actually near the end of winter. Strange as it may seem, and even counter-intuitive for sellers, buyers are more active and eager to close deals in the winter. Before we dive into our argument, let's look at the mindset of a seller. First, with colder temperatures and school enrollment cycles to consider (which, contrary to popular belief, aren't actually based on agrarian harvesting cycles but based on inner-city heat waves), many sellers want to transition into a new home without interrupting their children's learning. Second, sellers see a national average increase in prices peak around June and July. According to a study from NerdWallet analyzing listings and final sale prices over two years using data provided by Realtor.com, houses cost 8.45 percent more on average in the summer months than in the dead of winter. Lastly, sellers see shorter days on market in the summer than in the winter. Looking at the data provided by Realtor.com, days on market for the months of May and June topped out at a median of 73.2 days, compared to 105.5 days for January and February.
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How to Rock Your Fourth Quarter
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5 Tips for Pricing Homes in Great School Districts
For families on the hunt for a new place to live, school district quality is of prime concern. Whether trying to keep kids close to friends in an existing district or seeking out one where the proverbial grass is greener, many are willing to pay up. But how much should real estate selling be influenced by proximity to a great school? Setting Home Prices in Good School Districts without Pricing Out Buyers When puzzling out prices, consider the following:
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New Home Checklist for Your Clients: 11 Things to Do After Unpacking
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Are you consistently inconsistent? Break your bad habit in 9 steps
When it comes to winning new or repeat business, it's critical that agents develop and sustain a consistent presence with top prospects and members of their sphere. However, any agent can tell you that real estate is, by nature, an inconsistent business. Whether you look at the day-to-day schedules of a typical Realtor or the changing market cycle by season, it can feel impossible to plan ahead (and stay on schedule) when your client pipeline is churning and your phone never stops buzzing. Here are nine steps ANY agent can follow to help them get into a better, more consistent marketing routine — while still maintaining time for their personal and home life.
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3 Things Real Estate Agents Can Leverage to Double Their Production
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The Most Important Rooms in Your Listing
I live in a small apartment complex where the layout of each unit is almost identical. Despite this, each home is entirely unique because of the way the occupants have furnished and decorated their homes. Some feel large because of the utilitarian furnishings, while others seem more modestly proportioned because of the comfortable, overstuffed furniture. Some are filled with warm, earthy tones that make you feel at home. Others invite a more modern feel with eye-popping splashes of color. Each apartment is completely unique even though underneath the individual furnishings, each unit is the essentially the same. Why Stage?
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The Dance between Patience and Mindful Real Estate Sales
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7 (More) Habits of Highly Successful Real Estate Agents
We're already halfway through 2017! The midpoint of the year is a great opportunity to pause and reevaluate how to ensure you'll meet the goals you set at the beginning of the year. In real estate, success is hugely dependent not just on the market, but on the personal traits of the agent. We started the year highlighting the 3 Habits of Highly Successful Real Estate Agents. The article lists the first three of 10 traits that top Realtors embody, according to renowned agent and trainer Leigh Brown, who stars in this series of three videos produced by Washington REALTORS® (but is relevant to Realtors nationwide!). Today, we're revisiting Brown's advice and letting you in on the remaining seven habits of highly successful real estate agents. Check out the two videos below, and our summary, to discover how you can stay or get back on track to meeting your goals for 2017.
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5 Ways to Improve the Customer Experience
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What NOT to Do When Buying a Home
Buying a home can be one of the most exhilarating, even thrilling - yet sometimes admittedly stressful - experiences of one's life. It's also something that the average person only does about once every decade, according to the National Association of Realtors®. So whether your client is a first-time buyer or buying a third home, there are some things to keep in mind that will help the experience be more thrilling and less stressful. These are the most important "What NOT to do" tips from experienced mortgage advisors to consider when buying a home: Don't pack papers too early. Once your clients have turned in all the documentation requested by the lender upfront, they can pack up the rest of their paperwork, right? Don't. Underwriters may ask for extra documents, so until the loan actually closes, the safest approach is to keep personal financial documents readily available. Saving 10 percent could be dangerous to the closing. Clients need to purchase new appliances for their new home and some stores offer an extra 10 percent off when opening a new credit card. What's the harm, right? Don't. Your client's credit can be pulled again just before closing and with a new credit line, their score could drop. Believe it or not, this could prevent a closing from happening. Safest approach: Make major purchases AFTER the home loan closes. Cash deposits can complicate things. Your client's parents just gave $1,000 cash as a birthday gift and they decided to deposit the money before the home purchase closed. No problem, right? Don't, as this could be a problem. All "gifts" have to be verified with a detailed paper trail. Clients should ask for advice from their mortgage advisor before making any large deposits, by cash or check, during a home purchase. Taking a new job could stall the loan process. Your client is in the middle of buying a new home and was offered a great new job that starts right away. With her new commissions, she is going to make at least 30 percent more income. However, the base salary is 30 percent less than her current salary. That won't affect the home purchase, right? When someone is qualified for a mortgage with income that is based on commissions, bonuses or self-employed income, a two-year history is required. That means a job change like this could affect your client's ability to qualify for the loan. Reaching out to their experienced mortgage advisor will help clients navigate any major decisions that could affect their home financing. Never wait to sell stock when using it for a down payment. Clients who are planning to sell their stock to use as a down payment sometimes wait as long as they can to see if it will go up. Don't. Not only can the value of the stock drop – leaving your client short of funds to close on the purchase of their home – but they need to provide the documentation of having enough funds to close for loan approval. Selling the stock when they know the value can help them close on time. Renters need to be extra careful with their security deposits. When clients are buying a home and moving from a rental where the landlord holds a security deposit, they may think that it's okay to use that deposit towards the last month's rent. Don't. That's because rental history is verified and skipping a payment, or a reported late payment, could negatively impact loan approval. Clients shouldn't ignore a request for something they've already provided. Sometimes clients might be asked for a document they think was provided, yet a page could be missing or digitally corrupted. The request may also seem a little crazy, but when an underwriter makes a request, they really do need the document. Clients should call their mortgage advisor and ask for help to understand the reasoning behind the request and then send in the requested information as quickly as possible. Never be too busy to stay on top of bills. Things can get hectic when buying a home: packing, closing down and setting up utilities, arranging for movers, ordering cable or satellite installation, visiting schools – there's a million things to do. But the one thing clients can't neglect is paying their bills. Even if a credit report has been run once, it can be run again before closing, so it's important that clients keep their payments current by paying everything on time. Don't toss blank pages. Clients often toss the last page of the bank statement because it's usually blank or has an ad on it. That's okay, right? It's not, if the page has a number on it. Underwriting rules require all numbered pages of a bank statement, including blank ones. Fortunately, most banks provide easy access to download full copies of recent online bank statements so clients have another option for missing pages. Hold on to paystubs. Clients with auto-deposit of paychecks through work may receive a paper copy of the paystub at home and have a habit of throwing these away. Don't. They'll need the most recent paystubs for their loan application. Keep in mind that documents for a mortgage have a short "shelf life," so clients need to hang on to the most current copies of paystubs, bank statements and other key financial documents until their loan closes – just so they're not scrambling at the last minute for this information. Finally, the best advice for clients buying a home is to stay the course – try not to make any big changes during the home financing process: don't open new bank accounts, take out new credit lines, make any major purchases, or start any home improvement projects. If they heed these don'ts, they'll take a lot of the stress out of the home buying process and truly enjoy the thrill of stepping in the doorway of their new place, looking around and knowing that there really is no place like home. Robert Lipston is Regional Manager of Opes Advisors, A Division of Flagstar Bank. Learn more about Opes Advisors at www.opesadvisors.com.     
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4 Ways to Rise Above Dangerously Low Inventory this Summer
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How to Deal with Difficult Clients
Wouldn’t it be nice if all your clients were happy, patient, and understanding? Unfortunately, for many that isn’t always the situation. As a real estate professional, you’ve walked through the doors into the service industry—you work closely with clients on a personal and emotional level. Dealing with different personalities and emotions can lead to some tense and stressful interactions with clients. Difficult clients are part of business, but with a few tips, you can turn adversity into profit. Shhhh... Listen Listening is imperative to any form of communication and is an important starting point when dealing with clients. Many situations can be avoided completely if you just listen to the client’s needs, wants, and negotiables from the start. A great way to find this information is to pre-screen all clients during an “interview” process. This can be done over the phone or in person. This is your opportunity to ask questions to figure out what the client is looking for as well as to understand the client as a person. There are times when you need to take a step back and see the situation from the other person’s point of view. By constantly trying to make the client see things your way, you aren’t allowing the client to have a say in the matter and make her feel as though their concerns are not cared for. Think about how you would behave in this situation and give the client a response or solution in a manner you would like to hear/see.
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The 5 Types of Real Estate Clients You Need to Understand
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Six Do's and Don'ts of Navigating the Busy Season
Spring is here, which means the busy season is upon us! So far, inventory is falling short of buyer demand and the median home price is on the rise—up $10,000 to $260,000 for the first time since May 2016. How do you prepare for this seasonal shift? In order make this season a successful one, you must dedicate time to effectively managing your relationships with current clients and nurturing leads to build new relationships. While there is no one-size-fits-all approach to succeeding in maintaining and growing your pipeline, we've put together six do's and don'ts to guide you. Do respond to leads quickly Don't reach out to leads with nothing to offer Do block out time for lead generation and client nurturing Don't forget to keep track of your efforts Do ask about communication preferences Don't be too pushy with your communication Check out the infographic below for an overview of how these six tips can help you grow your business:
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5-Step Exercise to Avoid Costly Time Traps
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Why Real Estate Agents Struggle in 2017
While economic uncertainties continue and a changing global economy dominates the everyday headlines, it's clear to many why real estate agents struggle to get ahead – especially in the aftermath of the housing crash. However, while these issues on the macroeconomic level are important to take note of, they aren't the primary reasons that plague many agents from growing their business in 2017. These are four primary areas where real estate agents struggle to get ahead of their competition. A failure to market to two key demographics "In 2017, the U.S. real estate market will be in the middle of two massive demographic waves that will power demand for at least the next 10 years." Millennials and Baby Boomers are the two largest American generations in history – and they're both going through unique shifts in their lives. Baby Boomers are starting to see their nests empty as they look to capitalize on hot housing markets and peek into retirement. Millennials are on the other end of the spectrum as first-time homebuyers looking to break into the market, start a family and put down roots. The purchasing power these influential generations represent, paired with the impending largest transfer of wealth in history, shows they will continue to make waves in the real estate market across North America. Remember, these are the people that quite literally built and grew up in the digital age – meaning they live online! They understand the power of quality website content, mobile friendly communication, thought leadership articles and how all these elements work together to build a client's trust. Ninety-two percent of buyers use the Internet in some way in their home search process, so if you don't have a clear and concise digital footprint, why would someone choose to go with you?
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Don't Be a Greedy Realtor
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5 Marketing Mistakes You Can't Afford to Make
At the beginning of each year, thousands of real estate professionals decide that this is the year they're going to supercharge their marketing. They think committing more time and resources to their marketing effort will see better results. But this is not always the case. You should first start by reviewing areas that you can improve on. To help you take your marketing to the next level, we've put together a list of the top five marketing mistakes that, if corrected, can immediately improve your marketing efforts. 1) Omitting Mobile Devices: More and more, the world seems to be going mobile. 2.3 billion people are currently active on social media, and almost 2 billion of them have social media on their phone, iPad or tablet. Any good marketer knows that you can't try to bring the people to where you want, instead you need to go where they're already looking. With that in mind, remember that most of your clients will be looking at your website, blogs and articles you share on their mobile device, so make sure your content is compatible. 2) Forgetting To Optimize Your SEO Content: SEO stands for Search Engine Optimization and it's definitely something you should be paying attention to. It basically determines how high on the list you show up when people search for you online. And studies show that 93 percent of people begin their internet session with search engines (68 percent using Google). On top of that, the first five results in Google generate 67 percent of all clicks. So do whatever you can to crack that top five. "SEO remains – and will remain – one of the building blocks of a technology sound and competitive web presence," says Neil Patel, cofounder of Crazy Egg, Hello Bar, and KISSmetrics and a contributor for Forbes.com. "Without an understanding of SEO, your marketing presence will falter and fail."
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The Keys to a Long-Term Real Estate Relationship
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When Your Real Estate Leads Become a Network of People
Full disclaimer: leads are great for business. A healthy funnel of leads typically means that your business is gaining some recognition, and the public is generally interested in your services and the solutions you're offering. Converting leads to closed transactions is a healthy sign of business growth, as well. Yes, leads are good, and everyone in real estate would love to get more. Here's the thing. When our business is about catering to an experience – in this case, it is home ownership – we can't speak about lead generation and conversion in the same manner as other industries. Real estate is about caring for arguably one of the most emotional transactions a person will ever make. If we were to trade places with our clients, we would want to have an agent on our side looking out for our interest – both from a financial and a personal perspective. The moment we sense that our agent only cares for his commission, and sees us as the conduit to that commission, we will lose faith in the transaction, in the agent—or, worse, in the industry all together. No one wants to be treated like they don't matter—or, worse, like something to be used and disposed of afterwards. Start treating your real estate leads like the people they are.
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