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5 Reasons Agents Don't Make It Past Their First Year in Real Estate
Real estate is a great field to work in. You have the freedom of being your own boss, setting your own hours, and choosing who you work with. However, there's an extraordinarily high turnover rate for first year real estate agents. Here are some of the biggest reasons real estate agents fail and how to avoid them.
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4 Ways to Pass Time and Be Productive as a Self-Starter Real Estate Agent
The weather is only getting better outside and things are starting to look up. But it is still too early to go about your usual activities. Your favorite retail spots are still closed, a lunch with potential clients is out of the question and you can't really go watch the latest movie you were keen on seeing. Why not make use of this time and be more productive? This does not mean you have to wake up at 7am, get your coffee, and start working everyday. You can have your own routine and this could just work for you. Here are a few ideas to pass time and be productive as a self-starter real estate agent.
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The Work-at-Home Real Estate Agent: How to Survive and Thrive
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The Importance of Letting Go: Betrayals and Deals Gone Sour
"Never be a prisoner of your past. It was just a lesson, not a life sentence." - Unknown Whether you are new to the real estate business or a seasoned professional, being betrayed by a client, friend or family member can feel like a stab in the back--or even worse! It can also affect how you continue to do business. It's not just an unfortunate circumstance that affects your immediate income. Not being prepared to handle adverse outcomes can affect your self esteem and future success in the business.
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3 Most Important Ways to Use Your Quarantine Time Wisely
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WATCH NOW: Top 5 Secrets from Top Producing Agents to Navigate These Times
Our Coffee Chat series is a big hit because we've had such great guests giving us practical and affordable advice about how to ride out the COVID-19 storm while preparing ourselves to be ready to go when the floodgates open after our shelter-in-place orders have been lifted. With all of the new skills we're learning, we believe that our NEXT normal way of doing business is going to be easier and more profitable than ever! Mike Minard, CEO/Owner of Delta Media Group, joined us Friday and shared some great tips. Below are the five key takeaways from his session, Top 5 Secrets from Top Producing Agents to Navigate These Times. Watch the session recording here: Five tips for you: 1. Embrace Change Learn how to do virtual open houses and virtual showings. 2. Upgrade Your Marketing Get active on social media with helpful tips for your clients and prospects Reach out to each of your clients and reassure your clients that real estate will rebound Deliver market reports, RPR reports, etc. to show them that the real estate market and the value of their home is still strong Educate them about the low, low mortgage rates available right now. 3. Organize Your Client Relationship Management Software Make sure all of your contacts from all sources — MLS, phone, sticky notes, etc. — are ALL entered into your Client Relationship Management (CRM) tool Organize your CRM contacts into groups so you can customize your communications by area, interests, family make-up, length of time since they purchased a home, the place you met them, etc. Tag each contact in your CRM so you can send notes to many that sound personalized. For example, if you know they are interested in high school sports, you can send them updates from the local school. 4. Provide Real-time Communications and Upgrade the Reasons to Engage with Your Website Sign up for updates from your local town and county so you can provide real-time COVID-19 updates Sign up for updates from your local banks and unemployment office so you can provide updates on how to apply for relief benefits Take the time to update your website with bio, awards and designations Add testimonials to your website Add market reports to your websites – saved searches, market performance/analytics, etc. Watch your website closely for inbound leads. Respond immediately – leads coming in are more qualified than ever. 5. Customize Your Marketing Plans Using the tags/groups you have built, provide customized content that is sensitive to COVID-19 attitudes Reach out to specific groups with content specific to their interests. Tune in for more daily Coffee Chats at 12pm ET/9am PT with our president and host Marilyn Wilson. Here are RE Technology's guests for our upcoming Coffee Chats: Wednesday, April 15: Alicia Berruti, National Speaker, Bomb Bomb Thursday, April 16: Jim Lawson, VP of Sales, Marketing & Client Servies, Terradatum Friday, April 17: Kim Hansen, COO and Dionna Hall, CEO with Broward, Palm Beaches & St. Lucie Realtors®
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How to Thrive in Challenging Times
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Real Estate Is Now Considered an Essential Service According to U.S. Government
On Saturday, the U.S. Department of Homeland Security Cybersecurity and Infrastructure Security Agency (CISA) updated its list of essential services during the coronavirus (COVID-19) crisis and expressly included residential real estate. The order now includes residential and commercial real estate, including settlement services, as essential services. However, if a state, city or county has an order with a more restrictive standard regarding what qualifies as an essential service, or more restrictions on activities, those guidelines will still govern the activities of a licensee. Here's the official notification in you want to read it in full.
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First Time Sellers: What They Might Not Expect
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2 Must-Have Resources for Every New Real Estate Agent
One of the hardest things to get accustomed to, for many new agents, is the fact that they no longer have a boss. That's a good thing in many ways. But it also means that you are responsible for everything that happens in your business. You are your own boss; you now own a small business and every penny that you make will be the result of your efforts. So lose the employee mentality and get to work gathering the critical resources you'll need to get your new business off to a roaring start. Money Right out of the gate, if your broker is a member of the National Association of REALTORS®, you will need to join as well. But this involves obtaining membership in your local association first. Then you'll be a member of both the state and national associations, all with their own set of dues and fees. One Nevada agent we spoke with calculated that his association dues as a beginning agent (including MLS fees) would run him close to $1,500. Your mileage may vary, but be prepared for this huge expense as soon as you land at a broker's office. Then, there are desk fees (if your broker charges them), money to market your new business, and a plethora of other money sucks. Business cards Many brokerages will give you a box of business cards when you first start with them. Naturally, these business cards are brokerage-branded. So if you work for Keller Williams, Redfin or another broker, that name will be prominent on your business card. Free advertising for someone else's brand – it's genius, but don't fall for it just because it's free. Politely decline the offer and go about creating your own business cards. In 2020 and beyond, minimalism reigns. Keep the card uncluttered and free of useless information (such as your address and a fax number). Here is what your card should include: Your name Title Best phone number to reach you Email address Website URL (list only the domain name, such as AnitaDeal.com) Logo, if you have one License number, if required by your state Should you include your photo on your business card? Those for and against the practice offer good arguments so it's hard to pick sides. We would be remiss, however, if we didn't let you know about the results of an informal study of the practice. Adjunct professor and attorney Eric Bryn's group of researchers mailed 2,000 nearly identical postcards. The message on each was identical, but 1,000 real estate postcards included a photo of an agent and the other 1,000 did not. The mailing resulted in a 10 percent response rate and all 200 responses were to the postcards without a photo. Professor Bryn used the same technique on other types of real estate agent marketing, including business cards. Each time, the pieces without the photo outperformed the pieces with a photo. Sure, there are many additional tools and resources every new agent should consider including in their new business. These two, however, are the most critical.
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How to Sell a Home in a Shifting Market
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Top 5 Ways to Prepare for the Real Estate Busy Season
Real estate's busy season always seem to creep up on you faster than expected. Believe it or not, it is almost that time of year again. As a real estate agent, springtime means much more than beautiful weather and blooming flowers. Springtime can make or break the year for a real estate agent. It is time to buckle down and be dedicated to doing everything you can in order to have a successful season. Home buyers and sellers are geared up and ready to go by springtime, which means you need to be too.
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4 Tech Tips Every Agent Should Give Their Clients
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How to Kick Start Your Real Estate Career on the Right Foot
Don't you just love new beginnings? You're filled with ambition and hope, ready to embark on a fresh new chapter of your life, it's so exciting! Maybe you're getting ready to begin a new career in real estate, or perhaps you're a seasoned agent who can recall the thrill of the early days. Either way, there are a few key things to keep in mind as you start your real estate career (or keep it going) on the right foot!
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Should I Join a Real Estate Team?
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6 Creative Ways to Freshen Up a Stale Listing
Even a great property with professional marketing can fly under the radar in the real estate world. According to Zillow, the average home was on the market for 68 days last year. But anyone who has bought or sold a house before knows things can happen much faster or slower. If you are struggling to find the right buyer for your for-sale property, you are not alone. Below, you will find six tips to bring new life to your listing.
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The Importance of Self-Care for Real Estate Agents
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A Guide: How to Become a Real Estate Agent
So, you've heard you can make a good living as a real estate agent, and you think you have a decent sense of the real estate agent job description. But how do you get in on the agent life? Taking clients around to find their dream house may be a highlight of the job, there's a lot more to the role! As an agent, you'll need to know how to review property values and sale prices. You'll need to make recommendations for listing prices and bids. You'll need to learn to estimate your own real estate salary according to expected commissions and plan your finances accordingly. You'll need to be ready to work through negotiations, which can get thorny and drawn out. You'll need to know neighborhoods and cities — not just the perks of living there, but also any laws and regulations related to residential real estate, too. No wonder the job requires a real estate license! There's a lot to learn, but the job is ultimately a rewarding one. Here are eight important steps for how to become a real estate agent:
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Real (Estate) Talk: How a Single Mom and New Agent Achieved Success in 6 Months
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6 Success Tips for the New and Pro Real Estate Agent
"Whatever your mind can conceive and believe, it can achieve." - Napoleon Hill How you think and what you do as a real estate agent on a day-to-day basis is what defines you. Yes, there are good days and bad days; after all, we are human. Yet, as we enter the fourth quarter and end of 2019, now is a great time to evaluate your strengths and weaknesses. Did you reach your goals or exceed them? If not, let's evaluate how creating a new mindset can propel you positively, beginning today! Whether you are a new real estate agent or an established pro, mindset applies to everyone. Are you open to pursuing a new, strategic and energizing belief system? Following these steps can catapult you to a new level of success in business for 2020.
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How Rookie Real Estate Agents Can Survive in Any Market
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3 Ways Real Estate Agents Can Use Time Management to Improve Their Business
We all know that an effective time management plan is essential for a productive business, but how well do we really manage our time? You might be shocked to learn that, according to a recent survey, the largest chunk of a typical real estate agent's day – 37 percent – is spent running errands. This is followed by administrative tasks at 19%, email at 18%, the internet at 12% and social media 11%. Only 3% of a typical agent's daily time is actually spent talking to clients! If you really want to be productive, achieve your goals and reach next-level success, you have to take stock of how you spend your day, stop wasting time on activities that aren't making you money, and put a plan in place to help you get more focused and productive. Here are some steps you can take today to start building an effective time management plan for your real estate business.
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How to Stay in Love with the Agent Life
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Want to Make More Money? Consider One of These Real Estate Niches
If you follow the annual "The 1000" list from RealTrends, you may wonder how those agents make it so big in real estate. In our opinion, the list tends to be a bit misleading, with team agents often listed as solo and vice versa. Then, there's Ben Caballero, always ranking number one in the "Individuals by Transaction Volume" category. He is most likely an excellent agent. But he is not your traditional "solo" agent, as the category implies. He "oversees a team of 22 people" who helped him sell "$2.2 billion worth of homes in 2018," according to BusinessInsider.com. For the purposes of this blog post, however, he makes all that money by specializing in a real estate niche. He sells only one type of home, which happens to be first on our list of profitable real estate niches.
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How to Go from New Real Estate Agent to Neighborhood Expert
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Starting Your Business as a New Real Estate Agent
The requirements to become a real estate agent are pretty minimal. Just about anyone can become an agent. Succeeding in real estate is another matter. A large percentage of new agents never make it past their second year. Before you launch your career in real estate, try to have enough income set aside to support yourself for two years. This will give you time to get your business going.
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Information Management: An Important Part of Being Organized
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Have You Ever Considered What Your Slash Says About You?
Do you have a good "/" or a bad "/"? The slash (/) has many different names, like stroke, slant and right-leaning stroke, to name a few. Many of us define it as a substitute for the words "and," "or." For example, "his/her" is an appropriate use of the slash to mean "or." Looking on LinkedIn, I see slashes used a lot, like "Residential/Commercial" or "REALTOR®/Associate Broker," which I think is very good for explaining that you are working in the same field, just in a slightly different position. One of the most famous slashes in all of sports was Kordell Stewart with the Pittsburgh Steelers. He was a Quarterback/Wide Receiver/Running Back and became known simply as "Slash". For Kordell, having all those slashes enabled him to have a 11-year career in the NFL. First, let's discuss good slashes. Many of us have divisions in our career—I looked at my LinkedIn account and would need five slashes to list everything I am currently doing. All five of my areas are closely related and work well together and actually strengthen the different areas I list. A speaker needs research on a subject, which can lead to writing and can lead to training. Listing the same task done with different organizations can offer credibility—but again, like Kordell Stewart, it's all in the same basic vertical of expertise. Now let's look at bad slashes. When looking for a professional to provide you a product or service, you need to see if they have a slash. Would you go to a doctor/Uber driver? Lawyer/lawn care? Funeral director/exotic dancer? As you can see, the slash can help you or hurt you and cause people to doubt your commitment to the primary product or service you are offering. During the housing crunch of 2008, I saw many REALTORS® adding a slash to help them through rough times. I sure hope they have since removed the slash. I see new agents concerned about leaving a current position to take on a new challenge in real estate adding the slash. The public sees the slashes, and I am sure they consider the slash when selecting a person to help them with their needs. So, I ask again: do you have a good / or a bad /? Dick Betts is a national speaker, trainer and consultant. Learn more at www.DickBetts.com
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WTF? No, it's not what you think.
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Understand the 3 Ps to Win and Sell More Listings
As an agent, you have many responsibilities when it comes to selling a listing. You have to be able to price, package, and position the listing so that you can sell the home quickly. That is exactly what real estate maverick Jim Remley had to say about selling a listing quickly. Remley, one of the top 1% of Realtors in the nation and Principal Broker/Sales Manager at John Scott Medford & Ashland, recently hosted a 'Secrets of Top Selling Agents' webinar to share how to position a listing for a quicker sale. Here's a quick rundown of his advice:
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Just When You Think You Are Having a Bad Day!
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Instant Offers: How Real Estate Agents Can Compete
Instant offer companies are a real thing and they are here to compete with you for their fair share of the real estate market. However, you should enjoy that people are reacting to instant offers as they have. Why? Because it opens up a whole new kind of untapped marketing strategy that might lead to you closing more clients. In this guide, we will teach you how to create marketing campaigns and close these instant offer clients.
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Why Agents Should Try 'Cluster Tasking' over Multitasking
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5 Strategies to Generate Seller Leads and Build Better Relationships
It's no secret that seller leads represent an enormous opportunity for your business. But are you struggling to attract and convert them? Just like with buyer leads, generating and converting seller leads is all about relationship building. The internet and digital media have drastically altered the way we interact with prospects, but the need to build relationships is as important to real estate as it ever was—it's only the way we build relationships that's changed. The best way to build relationships with seller leads is to increase your visibility, provide a strong value prop, and stay in consistent communication. We compiled a step-by-step process of proven strategies top agents use to attract and build relationships with seller leads.
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5 Tips for Building Trust with Clients
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How NOT to Get Ripped Off by Your Contractor: Protect Your Clients and Your Properties
How would you feel recommending a contractor and finding out the work was not done properly? Do you think that it would affect your future business and recommendations? It certainly can. And it happens more often than you think. This does not just happen to our clients. It happens to real estate agents all the time. I spoke this week with a real estate agent that inherited a condo from her mother. She decided to completely gut and renovate it. She went to the condo office to ask who they recommended since they have firsthand knowledge of the contractors that do a lot of work in the building. The office manager recommended a contractor that had renovated three units in her building in the same line. She went to take a look at them and was impressed with his work. Sounds good so far, right? She signed an agreement, and he began his work by demolishing the whole inside of the condo. Now, normally there are notices put up on the door indicating that permits were pulled. She did not see any and asked him where the permits are. He said that he did not pull any. Fear set in. She looked him up online and found out that the name of his company, which is on the contract along with his license number, is no longer active. This contractor had no license to do work. She immediately fired him and requested her deposit back. How much deposit did she give him? $42,000. Yikes! Has she seen one penny of it back? If you said no, you guessed right. Then the agent found out that the contractor was banned from the building for previous shoddy work. The big question now is, why did the condo office manager refer a contractor that was banned by the condo association? Now she hires an attorney. The cost and aggravation of pursuing this and the probability of getting her deposit returned appear to be futile. Nothing turns the excitement of your dream remodel into a nightmare like a bad contractor. Here are the eight essential tips for selecting a contractor that won't leave the home underwater. 1. Make sure the contractor you hire has an active license in your state. This is number one. Go online and search for their name. Make sure the company's name is active and look for the names of the people within the company. Sometimes, the person you are hiring is not a contractor and is working under the license of someone else. Know this upfront before you make a commitment to avoid potential risks. You want to make sure that the person you are dealing with is a licensed professional with work under their belt in your state. If anything goes wrong, you can file a complaint with the city or state licensing bureau. If any issues arise while the work is being performed, you can bring in an inspector to make sure it is being done correctly and according to the local building standards. When you hire someone to remodel a home and they don't have a license, it is going to be very difficult, if not impossible, to take any recourse that will bring you a satisfying result. By hiring a licensed person, at least you know the licensing state has done some backgrounds check on them. 2. Check their online reputation and reviews Most of us today learn about those we work with by what people are saying online. Check out their reviews, and if there have been any complaints filed against them. The Better Business Bureau (BBB) is a good place to start. 3. Look into your contractor's background Whomever you decide to hire, make sure that you can trust that person. That can be a very big endeavor, yet there are steps you can take to minimize your risk. There are many good and bad people that do not want the headache and expense of getting a contractor's license, so they work under the license of another person. Know this beforehand and check out the work they have done. Here's an example of why that is important: A real estate agent who purchased a condo met a contractor doing work in the same building. The contractor told her that he gave his license information to the condo office, and the agent trusted that (or else he would not be working there, right?) So, she hired him to remove and re-tile her entire condo. When the contractor and his worker said they had finished the job, she went to go check. The place was covered in dust and was not completed. Upon investigating further, the agent found out that these men working in the building were ex-felons without a license. They threatened her with her life if she did not pay them, so she did. Lesson learned. Know as much as you can about the background of the person you are entrusting with keys and the remodel of your home before making a decision. 4. Interview the contractor Find out if he or she will be the one doing the job and ask how hands-on they will be. Will they be doing the work themselves or hiring others under their license to do the work? Does the contractor you hire plan on showing up every day to make sure the job is completed on time and correctly, or will they be performing multiple jobs at once and only available via phone or text? Will the contractor you hire commit to a start date? I have seen more than once a contractor saying they will begin work next week, take your deposit, and then call to postpone your job. This is common practice. Find a contractor who has a track record of showing up and completing the job within an agreeable time frame. Yes, some things can get out of our control—like weather, building inspectors and unforeseen problems. Still, you want a contractor who shows up when they say they are going to start the job. 5. Check out their referrals Rule number one is to go see their work when possible. At the very least, definitely call to verify their references. Many contractors will show you photos of the work they have done. Yet, how do you know if it was truly their work? 6. Get multiple estimates Get estimates from at least three different contractors. I believe that you get what you pay for in life. So remember, the cheapest bid does not mean it is the best. Many times, the cheapest bid ends up being the most expensive due to delays and adjustments in price that the contractor adds during the course of the project. 7. Structure payments so it is a win-win. Consider paying for the materials and supplies up front. Either you can buy them, or they can purchase them and provide receipts. Also, check that you are paying for items that were purchased for your job and not for anyone else's. Pay for work completed during various phases of the project. For example, the first deposit is made once 1/3 of the job is completed, then 1/2, then 3/4 and a final payment once completed. This can help protect you from the contractor holding all the cards (money) and then delaying the start or completion of the remodel. 8. Make sure permits are pulled and closed when the job is finished. I can't tell you how many times prior to a closing the title company finds that there is still an open permit for a job that was done years ago. It usually shows up as a lien on the property. It can delay the closing and cause undue aggravation. So make sure the permits are closed and check with your city, county or local municipality that this has been done when the work is completed. I wish there was a foolproof method to prevent contractor nightmares. By following the above tips, you can help prevent or alleviate any potential stress down the line. For additional concerns, consider speaking with an attorney specializing in condo and home construction so you take every step to protect yourself BEFORE the remodel or construction begins. Janice Zaltman is a Realtor, LEED AP, marketing coach, and writer with more than 20 years of experience in the sales, marketing and media fields. To view the original article, visit the Form Simplicity blog.
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10 Tasks to Cross off Your Summertime Vehicle Maintenance Checklist
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Learn These 7 Meeting Skills to Land More Real Estate Clients
It doesn't matter how effective your Facebook advertising campaigns are: if your meeting skills are weak, you will constantly struggle to land new clients. It's a hard pill to swallow, but it's the truth. In the age of digital marketing, it's easy to forget the art of the "face-to-face" meeting. Every real estate transaction requires some sort of interaction between an agent and a client. If you are looking to increase your sales, focus on your meeting skills. Yes, some agents are naturally more charismatic than others, but everyone has the ability to increase their interpersonal abilities. If you are interested in becoming the local real estate leader of your city, you need to become an effective communicator. If you can master these seven skills, your meeting conversion rates will skyrocket through the roof!
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The Easy Way to Stand Out from the Competition for Real Estate Success
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4 Tips for a Healthy Work/Life Balance as an Agent
Did you know that 46 percent of working Americans say their job demands interfere with their family life "sometimes or often"? Agents know firsthand the difficulty of maintaining a healthy work/life balance. With technology like smartphones, teleconferencing, mobile access to email, websites and more, clients and prospects can reach you around the clock. Sure, this may create a challenge for maintaining work/life priorities as an agent, but there's also an upside. Most real estate agents have the flexibility and control to set their own work hours. This means even though you may be available to prospects or clients at off hours, you have the ability to determine when those hours might be.
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Top 5 Home Tips to Save Your Clients Money
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5 Tips for Standing Out from Your Real Estate Competitors
Expert insights from Veronica Figueroa of The Figueroa Team In real estate, things move fast and the competition doesn't sleep. So what are you doing to stand out? In order to be the go-to agent in your market, you need to be one step ahead of your top competitors. Start with these five quick tips.
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9 Technology Productivity Tips: Do this, not that
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Real Estate Agents, Here's How to Spin Your Time into Gold, Not Straw
Being an agent can be a lonely job. Unless you're part of a team or have an assistant, you are completely responsible for the success of your own business. While a career with no limits can be exciting, it can sometimes be as much of a blessing as a curse. In addition, most agents don't earn a traditional salary, and it's often hard to use some of your hard-earned commission money for the resources and technology that can potentially help you earn more money.
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Spring Cleaning Tips for Your Technology
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5 Habits that Make You a Less Productive Agent
Productivity is a popular subject these days and rightfully so! We fight more distractions in our work day than any cohort of working adults before us. Are you maximizing your productivity as a real estate agent? Or, rather, is it a constant battle for you to work smart and complete your tasks each day? A productive day may help you sleep better at night, compared to an unproductive day, which can also be frustrating. Here is a list of five habits that interfere with productivity, along with some suggestions on how you can turn them around to be a more productive agent.
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6 Surefire Ways to Get Top Dollar for Your Seller
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How to Break Through a Plateau in Your Real Estate Business
Plateaus. We have all been there whether it is in our personal life or in our professional life--it's an unavoidable barrier that we all deal with at some point. It may seem like plateaus are never-ending and impossible to break through, but in this blog I will go over 10 different things that YOU can do to elevate yourself and your business to the next level. Nothing is ever impossible, including you breaking through to new, exciting levels!
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How Realtors Can Stay Relevant in 2019
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5 Morning Habits of the Most Successful Real Estate Professionals
"Success is the sum of small efforts, repeated day in and day out." - Robert Collier Rise and shine! How do you begin your day? Are you pushing the snooze button and then racing against the clock to get out the door? Or are you truly in charge of your schedule? To be successful in real estate, motivation and efficiency aren't merely useful, they are critical. The name of the game is to move through your day with intention. To be proactive instead of reactive. Pair all of these healthy habits with discipline and consistency – and you've got the recipe for boundless success.
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Having Trouble Selling Your Listing? This Is Why
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Is the First Offer Really the Best Offer?
We hear this over and over as professionals. The first offer is the best offer – especially when there are no other offers on the table. This viewpoint has withstood the test of time. What remains to be proven is whether this perception is the truth or a tale that we have all accepted as true.
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Agents: Here's How to Justify Your Pay So Tech Doesn't Eat Your Lunch
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5 Tips to Successfully Launch Your Real Estate Career
So you finally have your real estate license and you're ready to kickstart your new career as a real estate agent. What do you do now? While launching a career in real estate can be daunting, the following are a few ways to ensure you position yourself for long-term success in the industry.
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Outsource These 6 Tasks to Save Time
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Top 4 Ways to Get Organized for the New Year
2019 is finally here — which means not only do you get to enjoy the start of a new fiscal period, you can also enjoy the chance to tackle work with a fresh, rejuvenated mindset. If one of your resolutions was to be more organized at work this year, the following tips may help. By keeping these suggestions in mind, you can enjoy a year in the real estate business that's more productive, lower-stress, and ultimately more fruitful.
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Are You Married to Your Smartphone? How to Divorce Amicably and Still Be a Top Producing Realtor
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5 Tips for Your First Year as a Real Estate Agent
Whether you're already in your first year as a real estate agent or thinking about a career change, you've probably had an image of agent life in your head. Whatever notions you might have about life as a real estate agent, it's important to manage those expectations and build a solid foundation for your business. Here are five things to do in your first year to make sure you're building toward a successful career:
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8 Characteristics of a Successful Real Estate Agent
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5 Ways to Sell the Neighborhood
As important as the actual house is to your buyer, the neighborhood is just as much a selling point as anything else. Convincing the individual, couple, or family that they would love to live in the property you are selling will have to be backed up with reasons as to why this particular area will suit them too.
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7 To-Dos to Check Off Before 2019
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How to Own the Holidays as a Real Estate Agent
The holidays are a magical time where you can reflect on the year that was, spend quality time with friends and family and truly focus on what's important in your life. And while it's often said that there is never a real "weekend" for a real estate agent, the holidays present a unique opportunity to show some client love while taking advantage of the downtime to chart a course for the new year ahead.
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6 Mistakes New Real Estate Agents Make
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How to Become a More Effective Leader and Visionary
Whether you're a new or experienced agent, having strong leadership skills and practices will help you save time and increase your bottom line. Bestselling author and speaker Coni Meyers recently joined ReferralExchange's VP of Marketing, Lisa Fettner, for a second webinar on becoming a more effective leader. Watch the first webinar here. During the webinar, Coni shared how you can define your purpose and design your vision both personally and professionally, build your team with intention and how vision affects happiness, success, emotional intelligence and self-management.
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Why the Holidays Are Your Best Selling Season
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Great Technology Emphasizes Great Agents - Not Replaces
It's a topic covered exhaustively at every real estate conference, every coaching call, every new agent orientation: Technology is your friend, but it isn't your replacement. New tools, apps, and systems can help you win more deals by making you more productive and engaged. But they can't bridge the gap between a brand-new lead and the closing table.
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9 Ways Real Estate Agents Can Boost Their Productivity
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6 Proven Ways to Sell Your Listings for Top Dollar
One of the many skills real estate agents bring to the table is the ability to see a home through the eyes of a buyer. When you take a listing and tour the home with the seller, many times they are enthusiastic about the upgrades and beauty of their home and are completely unaware about how some things spell 'no way' to a potential buyer. It is with great tact that we can show them step-by-step those areas that can potentially result in more money in their pocket at closing and a quicker sale. Here are six recommendations that apply to both a highly competitive and a slow market.
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3 Steps to Organize Your Life as an Agent
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Tips to Creating Enduring Leadership Practices
Having strong leadership skills can make all the difference when growing and cultivating your team. During a recent webinar, author, coach and speaker Coni Meyers shared how agents can become more resilient, identify new ways to collaborate, improve problem solving, decision-making and managing stress. Whether you're a new or experienced agent, these leadership practices will help you become a better, more empathetic, and effective leader.
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Memorable Closing Gifts Your Clients Will Love
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Buyers vs. Sellers: What They Need and How to Adjust
In case you aren't already aware, agents are the real deal superheroes of the real estate market. Not only do your clients look to you for advice, guidance, and as someone to save the day when they get lost in the process, but they also expect you to seamlessly guide them into the next phase in their life (no pressure). In return, you look to your clients for clarity when it comes to what they are looking to gain from your relationship and what they are expecting from you specifically as their chosen agent. Clearly, real estate is one giant tango.
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5 Actions that Set Top Agents Apart from Average Agents
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5 Ways to Become a More Efficient Real Estate Agent
The real estate industry is very complex and always evolving. The strategies that worked last year may not be as effective or efficient this year. On top of that, it always feels like there are at least a hundred things that need to be done right now. There are, however, some simple things you can do to stay on top of the job and be a more efficient real estate agent. Consider the following five tips for working smarter, not harder.
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Productivity Tips to Use During the Summer Months
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Going on Vacation? Make Sure Your Business Is Prepared Before You Go
Everyone loves to take a vacation. Some plan a tropical getaway while others prefer a cabin in the woods. Bottom line: vacations are great. Yes, it's hard to let go and take time for yourself or to trust your business with a coworker, but sometimes a vacation is necessary. Prepare your clients and those you work with for your vacation ahead of time to be sure you won't lose any business while you are away.
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Time Management Skills to Master for Real Estate Agents
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Real Estate Agents: This summer, take some time for yourself
Agents should create temporary work rules that allow for more time away from listings and lockboxes. The middle of summer is all about family activities. Camping trips. Relish on hot dogs. Hammock naps. Given everything that summer stands for, like cul-de-sac wiffle ball games and lemonade stand hucksters, it's easy to understand how real estate agents can get distracted from business commitments. Who wants to pound in yard signs when the county fair just started? We would also be hard pressed to turn down a few fried peanut butter cups and a spin on the quickly-assembled Stomach Turner, but duty always calls when you sell homes for a living. So, here are some tips that might help you strike a better work-life balance during those few short, family-focused weeks of summer.
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Daily Habits of Highly Effective Agents
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The Guide for New Real Estate Agents
So you've decided to be a real estate agent. You're passionate about homes and you want to see people smile when they get the keys to their new place. But we know it can be tough to know where start—so we're outlining where to begin before jumping head-first into real estate. This guide is split into four parts and is meant to be used for your starting year as an agent. It includes 1.) Must-do's for before you become an agent; 2.) Once you become a new agent; 3.) When you are a growing agent, and 4.) When you are an established agent.
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5 Productivity Tips for Real Estate Agents
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Every Listing Can Be Sold with These A+ Pricing Strategies
Every listing can be sold. It's just a matter of finding the right price. During his recent Secrets of Top Selling Agents webinar discussing "How to Triple Your Business," Denny Grimes shared advice on how to adjust your listing price for the current market. Check out the infographic below to learn more. You can also watch the recorded webinar for free if you want more advice on pricing and marketing your listings. To view the original article, visit the Homes.com blog.
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When Too Many Real Estate Tools Are Overkill
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5 Signs That Sellers Are Itching to Unload
Every seller wants to sell their property – otherwise they wouldn't be listing. But sometimes sellers get a bit carried away. And smart real estate buyer's agents know the signs: The signs sellers need to get out of Dodge. With the right foresight, you and your clients can snag a sale fast – and at a great price. Five Signs the Seller Is Itching to Sell:
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Time Management Strategies for Overwhelmed Agents
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Tech advice: What do you do if you do the wrong thing?
It happens. One moment, your laptop or desktop computer is working fine. The next moment: Trouble, with a capital "T." It looks like you have a problem. A big problem. Unexpectedly, your browser's home page goes somewhere else. Popups quickly fill your screen. Or a red warning sign appears on your screen. Or suddenly, it starts randomly crashing. Or worse, your laptop has slowed to a crawl. A computer virus could be on the attack. These feisty little demons can wreak havoc with our personal and professional lives. One tiny small piece of computer code can instruct your computer to do terrible things, to both itself and other machines. Let's take a page from the playbook from Tech Helpline. Tech Helpline is the real estate industry's #1 tech support service, available to nearly half the Realtors in North America. That's more than 500,000 Realtors in the U.S. and Canada. Tech Helpline's office and staff of professional tech analysts have about 300 years of combined IT experience. Most importantly, they work with real estate agents every day. What do you do if you do the wrong thing and clicked on the wrong link, or downloaded an attachment on what's now obviously a bad email. What do you do if any of this happens to you?
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Five Agents Share: How to Get Your Foot in the Door without Knocking
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Miss the Mark on Your Q1 Goals? Try These Tips to Stay on Track in Q2
It's hard to believe, but the first quarter of 2018 is already behind us. Maybe you didn't quite have the start to the year you hoped for. We get it, the first part of every real estate sales year can be tough for agents. The majority of it takes place in winter, when sales are slower and the closings don't always stack up. This makes it tough to stay in shape for the spring sprint. We understand that the business is up and down and have a few suggestions on what to do if you're not confident your first three months' performance will lead to the year you had planned back on January 1.
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The Difference Between 'Wanting' and 'Being' a Top Producer
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What Your Clients Need to Know About Buying a Home This Spring
Some real estate market watchers are calling the spring 2018 home buying season the most competitive since the great recession. If you're a real estate agent preparing for the spring rush, here's what you need to know to survive. Spring 2018 Will Be Extremely Competitive for Buyers A number of market factors are creating a competitive environment:
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Want to Grow Your Real Estate Business? DO LESS!
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Attract More Leads with the Right Mindset, Skillset, and Actions
It's hard to overemphasize the importance of having a system in the real estate business. A system helps you go from an "on-accident" agent who works hard and does their best to put transactions together to an "on-purpose" agent who generates consistent positive results. Larry Kendall recently shared tips from his new book discussing how agents can use the Ninja Selling System to become "on-purpose" agents. This system is built around three success keys: your mindset, your skillset, and your actions.
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Going for the Gold: 3 Things Agents Can Learn from Olympic Bobsledders
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How Can Real Estate Agents Become Top Producers?
Most full-time professional real estate agents want to become top producers, but not all agents reach that goal. Becoming a top producer takes time, education and a lot of hard work. Agents must develop their skills, systems and tools to reach that lofty goal. Top Producer Skills Developing top producer skills is easier if you're a natural at running a business and working with people, but keep in mind that you can learn these skills. These are some of the most critical.
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[Best of 2017] 3 Habits of Highly Successful Real Estate Agents
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Gifts and Gadgets for Under $15 for Real Estate Pros
What can you buy for less than $15 at Amazon.com? Let's take a look at some cool gifts and gadgets for agent offices, home and on the road. Some of these items might even make your holiday wish list.
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5 Ways Real Estate Agents Can Lay a Foundation for Success
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The Best Time to List a House Is in the Winter and Here's Why
Prices may be the highest (and hottest) in the summer, but the best time to list a house is actually near the end of winter. Strange as it may seem, and even counter-intuitive for sellers, buyers are more active and eager to close deals in the winter. Before we dive into our argument, let's look at the mindset of a seller. First, with colder temperatures and school enrollment cycles to consider (which, contrary to popular belief, aren't actually based on agrarian harvesting cycles but based on inner-city heat waves), many sellers want to transition into a new home without interrupting their children's learning. Second, sellers see a national average increase in prices peak around June and July. According to a study from NerdWallet analyzing listings and final sale prices over two years using data provided by Realtor.com, houses cost 8.45 percent more on average in the summer months than in the dead of winter. Lastly, sellers see shorter days on market in the summer than in the winter. Looking at the data provided by Realtor.com, days on market for the months of May and June topped out at a median of 73.2 days, compared to 105.5 days for January and February.
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How to Rock Your Fourth Quarter
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5 Tips for Pricing Homes in Great School Districts
For families on the hunt for a new place to live, school district quality is of prime concern. Whether trying to keep kids close to friends in an existing district or seeking out one where the proverbial grass is greener, many are willing to pay up. But how much should real estate selling be influenced by proximity to a great school? Setting Home Prices in Good School Districts without Pricing Out Buyers When puzzling out prices, consider the following:
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