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Real Estate Agents Gain Access to Enterprise-Level Advertising Technology with BOOST
It's been a little over nine months since we first previewed BOOST from Property Panorama at NAR in San Francisco, where agents gained access to automated listing ads for the first time. Previously, automated ads were only available to brokerages and large teams. In February, the debut of BOOST Digital Advertising changed all that. BOOST puts the power of automated listing ads in the hands of individual agents, thanks to 230 MLS integrations nationwide. Today, we're checking in to see how BOOST has matured in its first half-year and the results agents have been seeing. How BOOST Stacks Up BOOST's track record of success in its first six months has been beyond stellar. Here's a brief rundown of the numbers provided by Property Panorama: BOOST provides 3-5 times better clickthrough rates (CTR) than the industry average BOOST's Click Through Rates (CTR) outperform Adwerx ads by 2-3 times BOOST is integrated with 60% of MLSs nationwide. NOTE: If your MLS is not integrated, BOOST is still available to you, but there will be just a bit more data entry. BOOST is also the most affordable digital ad product for agents on the market, backed by a price match guarantee. That means if you see cheaper advertising costs from another product, BOOST will match that price. BOOST's pricing is also simpler and more upfront than its competitors. For example, BOOST's pricing includes web ads, mobile, and Facebook, whereas Adwerx makes you purchase all three separately with added charges for each. With better pricing and results, BOOST's value can be a real boon to your marketing efforts. We reached out to a few customers and this is what we found out: "High praise to Property Panorama digital advertising, especially the immediate responses I received to every question I had throughout the ad campaign," says Kim Vastine of JP and Associates Southlake. "They went above and beyond to make it successful. Very good experience." "I had a property that was listed for six months with little interest. After starting the BOOST advertising campaign, interest picked up with increased showings and two contracts," says Ella Ginest, Century 21 Property Advisors. To this point, BOOST has been met with an overwhelmingly positive reception, which can be expected to continue as more and more agents see the benefits first-hand. How It Works Now that you know how BOOST performs, let's take a look at how it works. BOOST is able to offer a broker-level product to real estate agents because of MLS integrations. Property Panorama is already integrated with 230 MLSs. BOOST uses those integrations and the infrastructure to automate the creation of digital ad campaigns. When you enter a new property into the MLS, Property Panorama will automatically create a BOOST ad for that listing. While BOOST will create and populate the ad templates, you will have full control to tweak the look, targeting, and content of their ads as you choose. Every listing campaign includes an InstaView virtual tour as well, which acts as a landing page for the ad by default, though agents can point their ads to any page they choose. Once the system creates the ad, they'll be displayed on major websites like ESPN, CNN and Facebook in both mobile and desktop formats. Sample BOOST listing ad on Facebook Marketplace Sample BOOST listing ads on the mobile versions of major websites. Using advanced analytics, BOOST specifically targets consumers whose online activities suggest they're interested in buying or selling a home. "We also restrict our ad placement to 'above the fold' high-visibility locations within the pages that the ads are displayed on," says Colton Slater, President of Property Panorama. "This gives campaigns the best chance of clicks and overall success." To learn more about BOOST Digital Advertising, visit PropertyPanorama.com/BOOST.
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5 Branding Secrets Every Real Estate Pro Should Know
Big companies have massive budgets to fuel their brands. Why would major corporations be spending money on branding--doesn't everyone already know who they are? They advertise because they know that effective branding is the key to their success. In a 2019 study from Interbrand, Apple, Google and Amazon were named the three best global brands. These three companies alone spend more than $8 BILLION each year to make sure each of us will consider their products when we're on the hunt for an answer, a new laptop, or literally anything you could ever want to buy, from a Nintendo Switch to tonight's dinner. The truth is, you probably encounter these brands every single day. Sometimes it happens without even recognizing it. Amazon knows they need to be the first thing you think about when you're ready to make a purchase. Google has dominated online search so completely that "googling" something has a permanent spot in the lexicon. And Apple? They've turned their brand into a status symbol, something consumers crave. Sure, with a massive budget at their fingertips, big brands have access to data and sophisticated advertising techniques that may seem out of reach to the average real estate agent. However, as we'll discover in this post, anyone can achieve similar results on a localized scale in a very affordable way. Want to run with the big dogs when it comes to your branding? Well you're in luck! Here we reveal the five key secrets to successful brand advertising.
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Win More Listing Appointments with Facebook Ads
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4 Essentials of Branding For Real Estate Agents
We know that the thought of posting, and posting regularly, on social media can give make even the savviest agents start to sweat. Not everyone grew up on the internet or speaks fluent hashtag. Getting into the habit of posting and creating online profiles complete with a lot of awesome content is a lot of hard work. So we thought that we'd help you out. But before we jump in, we thought we'd start with some tips on branding. Social media activity is pretty useless unless it's targeted and branded. Here's why you should brand, and the four essential components of branding for real estate agents.
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The One Thing You're Not Doing to Boost the Performance of Your Google Ads
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The Ultimate Guide to Facebook Lead Ads for Realtors
Ever wonder how your colleagues and competitors are scooping up warm leads in the digital world? One answer is Facebook lead ads. This article will break down the ad type, with step by step instructions.
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Are Your Listing Photos Costing You Leads?
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How to Make a Flyer in Google Slides
If you're looking for ways to add value, reach a larger audience, attract more visitors to your website, or capture more leads, downloadable guides, flyers, and checklists may be the tool you're looking for. Here's how to make your own for free in Google Slides.
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How to Run Instagram Ads for Your Real Estate Business
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Waze Is the Hottest Trend in Real Estate Marketing. Here's Why
According to the latest Homesnap data, Waze advertisements have experienced a 173% surge in usage among agents when compared to this time last June. The year-over-year jump is the largest we've seen from any digital real estate marketing channel--including stalwarts like Facebook, Instagram, and Google. So, we asked ourselves: What's driving this trend?
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It's Not About Luck: 6 Ways to Maximize Leads and Entice Buyers
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Ad Science: Ads with Faces Eleven Times More Likely to Get Noticed
Turn on your computer or grab your phone to read your email, browse the internet, or connect on social media, and what do you notice? Everywhere you look, someone is competing for your attention online. Buy this, download that, read these. In fact, the average person sees about 360 commercial messages daily. You might not think that's very many, but it's way more information than your brain can process, particularly because much of it is irrelevant. This has led us to minimally process online content that looks like an ad, a phenomenon called banner blindness, which is a widely recognized challenge in advertising. The average online ad receives only one-third of a second of someone's time. However, you likely see a lot of faces in advertising, and this is not a coincidence. There is science behind the phenomenon.
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Friday Freebie: Guide to Creating Targeted Mailing Lists and Campaigns
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How to Use Virtual Selling on Social Media to Get Clients to Chase You (Instead of You Chasing Them)
We had a great chat with Ryan Hartman, VP of Marketplace at Engagement at Inside Real Estate during a recent Coffee Chat. He showed us all the best ways to create "surround sound" marketing so that your prospects and clients see your ads everywhere they go via a concept called retargeting. Take 30 minutes and hear from one of the most experienced social media marketing experts about the right way to succeed with virtual selling. Here are three key takeaways from Ryan's Coffee Chat: 1. Most agents only follow up with their hottest, "most ready to move" opportunities, and forget about the other 90% or so. When these people are ready to buy or sell, they end up working with another agent (usually a top producer who is taking a longer term view of things). If you're going to succeed with virtual selling, you need to nurture relationships with your local sphere regularly—and long before and after they want to buy or sell a home. 2. It's 2020, not 2012. If you're registering people on your website and then signing them for a generic email marketing campaign with recipes and non-specific articles, you are not going to be able to breakt hrough. Instead, you have to think about more effective and unique ways to differentiate yourself. Using a "multi-channel" approach to build top-of-mind status is where it's at today. They have to see you everywhere so they believe you are THE most well-connected local agent they can work with. 3. Animated, property-specific ads on Facebook and Instagram, complete with a way for the reader to ask for more information about the property, is the way to go right now. Click on the image below to see a highly effective animated social media ad. 4. An effective "multi-channel" online marketing effort includes many of the following components: Facebook / Instagram "Lead" Ads Google PPC Ads YouTube, Facebook and Instagram Video Retargeting Branded Google Display Retargeting Voicemail Drops Personalized Video Follow-Up (BombBomb) Automated Search Alerts Watch the Coffee Chat recording below: If you would like to learn more about being a smart broker and enabling success for your agents' team, check out the following FREE resources: Virtual Training Summit (lots of FREE training) Inside Real Estate Success Strategies Facebook Group If you want to be a great virtual seller, but would like to outsource the effort to a company proven to nurture success for its customers, click here to schedule a demo. Don't Miss These Upcoming Coffee Chats! Friday, May 22 Learn How to Capitalize on the Pent-Up Demand with Jack Markham of Zurple Tuesday, May 26 Things You Should Be Doing in Your CRM During Quarantine with Brandon Wise of Wise Agent Wednesday, May 27 Get More Done by Leveraging Virtual Assistants with Bryan Bowles of Transactly If you would like us to sign you up for all upcoming coffee chats, email [email protected] and he will get you signed up. If you would like to get notifications every time a Coffee Chat recording is published, subscribe to our YouTube channel, RETechnologyInc. Then hit the bell next to the Subscribe button and receive notifications every time we publish new educational videos. Get Recordings of All Coffee Chats If you would like to binge watch all of the Coffee Chat recordings, click here. If you would like a FREE 3-month trial of RE Technology, go to retechnology.com, click Create Account and then use one of these coupon codes: COVID-19A COVID-19B COVID-19M
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Jump into Digital Marketing Right Now to Fill that Buyer Funnel
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Friday Freebie: Download a COVID-19 Postcard and Reach Out to Your Sphere
The coronavirus pandemic has changed the way we live--and the way we need to communicate. Gone are the days, for example, when agents could send their contacts a calendar of local events (what events, right?). So how do we communicate in this new era while remaining sensitive to changing norms and our sphere's changing needs? Find out for yourself in this week's Friday Freebie. We're introducing you to a series of coronavirus-related postcards that hit just the right note for reaching out to those who matter most to your real estate business. Free download from the COVID-19 postcard series by ProspectsPLUS! What kind of postcard messaging strikes the right tone during the coronavirus era? That depends on the type of real estate agent YOU are. Whether humorous, helpful or nurturing, there's a postcard with a voice that matches yours in today's Friday Freebie. RE Technology readers can download one free postcard from a library of 115 different postcards designs in eight content categories, courtesy of ProspectsPLUS! Here's a look at the types of postcard you can send to your sphere: Animals: Use humor to connect with clients with funny animal postcards. At Home: Offer helpful at-home advice for how clients can fill their downtime. Comfort Foods: Strike a nurturing tone with recipes for making comfort food. Content Cards: Remind clients you're the helpful home expert with home maintenance tips and more. Definitions: Gently stay top of mind with these trendy outreach cards. Inspiration Cards: Remind your sphere that brighter days are ahead with motivational designs. Looking for Listings: The market is still active! Remind homeowners that now is still a great time to sell. Virtual Marketing: Are you a tech wizard who knows how to thrive in these times? Show off your virtual tour capabilities, remote meeting skills and more! Download any COVID-19 series postcard for free with promo code FREECARD. Your postcard includes your choice of design on the front and your customized contact information on the back. Print your postcard at home or share it on social media, via email, and on your website. Download your FREE postcard today with promo code FREECARD at checkout!
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There's No Spam Filter in the Mailbox!
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What's the ONE Digital Marketing Strategy You Should Try in These Uncertain Times?
Are you "turtling" or coiling your spring for the post-COVID era? Jed Carlson, CEO of Adwerx, posed that important question to our audience during a recent Coffee Chat. In other words, are you closing up shop and running scared or you taking this small break in the action to build stronger relationships and grab market share from your competitors? If you haven't gotten busy, then it's time that you did. For those of you that don't know Jed Carlson, he is one of our industry's leading experts on digital marketing. Beyond the services his company offers, Jed has his finger on the pulse of where digital marketing is going. Listen to his advice! He will not steer you wrong! Key takeaways: 1. Digital advertising costs are down 40-60% right now If you're going to try digital marketing, now is the time. If you're already into digital marketing, now is the time to double down. 2. Focus digital advertising on the people you already have relationships with Facebook and Adwerx both offer a way for you to target advertising messages ONLY to those that you already know. That means no wasted advertising on those that you have not already connected with in some way. 3. Continue to build your sphere of those you know automatically There are simple and inexpensive ways to continue to build your sphere automatically by attracting new prospects via Live Open Houses, email blasts or even direct outreach. Take this time to learn how to turn on valuable automated tools like this. Watch the recording on this valuable session with Jed Carlson here: BONUS Offer: Receive 30% off one quarter of Adwerx's Sphere of Influence product. Campaign must be purchased via a one-on-one marketing consultation. Call 888-746-5678 to book a consultation and mention you received this offer from RE Technology's Coffee Chat. Offer does not apply to annual campaigns. NAR members receive 15% additional impressions on Adwerx campaigns, which can be combined with other eligible discounts. This exclusive benefit is available through the National Association of REALTORS®' REALTOR Benefits® Program. Don't Miss These Upcoming Coffee Chats! Wednesday, April 29 Why BPP with Homesnap is More Valuable than Ever with Gayle Weiswasser, SVP of Communications and Business Development, Homesnap with Colleen Doyle of the National Association of REALTORS® Thursday, April 30 Expand the Depth of Relationships in Your Local Market Using Public Records Software Included in Your MLS Dues with Kari Autry of CRS Data Friday, May 1 Learn How to Put the Building Blocks in Place to Nurture Lifetime, Profitable Client Relationships with Jaime Quenzer, VP of Marketing at CINC, and Eddie Rodgriguez, Director of Product Management at CINC If you would like us to sign you up for all upcoming coffee chats, email [email protected] and he will get you signed up. If you would like to get notifications every time a Coffee Chat recording is published, subscribe to our YouTube channel, RETechnologyInc. Then hit the bell next to the Subscribe button and receive notifications every time we publish new educational videos. Get Recordings of All Coffee Chats If you would like to binge watch all of the Coffee Chat recordings, click here. If you would like a FREE 3-month trial of RE Technology, go to retechnology.com, click Create Account and then use one of these coupon codes: COVID-19A COVID-19B COVID-19M
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Use RPR to Pinpoint Your Direct Mail Campaign Targets
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Friday Freebie: Targeted Mailing List to Jumpstart Your Print Campaigns
Technology has made it easy to target specific groups of consumers for real estate marketing and advertising campaigns. We all know the targeting power that social media ads offer--but what if you want to target consumers offline? In this week's Friday Freebie, we'll introduce you to a way to easily target consumers for print marketing campaigns--and get 100 FREE verified names and addresses in your area. Free Targeted Mailing List, courtesy of ProspectsPLUS! Do you serve a specific real estate niche? Or want to send different campaigns to different types of prospects? Whatever your needs, the more targeted your mailing list is, the better it can meet those needs (and save you money). ProspectsPLUS! makes it easy to build a mailing list that targets exactly who you want. Just choose a geographic area, how many people you want target in that area, and one of the following demographic groups: General High income consumers High income renters Baby Boomers and elderly Move-up market Empty nesters Real estate investors Want to build a list based on lifestyle or interests? You can do that too by easily targeting (for example) boat owners, golfers, arts enthusiasts, RV owners, and much more. If you have a specific area you'd like to target, you can also use ProspectsPLUS!'s map feature to target consumers. This is a great option for those working a geographic farm, or marketing open houses, new listings, or recently sold listings to the surrounding neighborhood. Want to try building your own mailing list? RE Technology readers can get a FREE targeted list of 100 verified names and addresses with promo code FREE100. Build your free targeted mailing list in minutes with promo code FREE100!
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Direct Mail During a Pandemic: Here's What You Need to Know
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Analysis: Agents Should Double Down on Facebook and Instagram Ads as Advertising Costs Drop
As agents feel the effects of the novel coronavirus on their business, they'll instinctually want to cut spending on digital advertising--but our latest analysis implores worried agents to do the opposite. In our latest whitepaper, Agents Need Online Advertising Now More Than Ever and They Should Double Down on Facebook and Instagram, we analyzed recent advertising data on four online advertising platforms: Facebook, Instagram, Google and Waze. It makes sense that online advertising would become more lucrative as consumers are spending more time at home to mitigate the spread of the coronavirus – but what digital advertising networks can move the needle for real estate agents who need quick strategies for keeping their business running? Our biggest takeaways:
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So You Want to Generate Leads...
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Friday Freebie: Get 150 'Just Listed' and 'Just Sold' Postcards
The news may be dire right now, so here's a little something to cheer you up. RE Technology readers can get 150 free "Just Listed" and "Just Sold" postcards to send to homeowners surrounding their listings. And here's a plus in this time of Coronavirus: these postcards are 100% no-contact because they're 100% automated. Translation? You won't have to risk exposing yourself to illness in line at the Post Office. Ready to claim your own set of postcards? Read on to find out how! Get 150 FREE 'Just Listed' and 'Just Sold' postcards, courtesy of MLSMailings.com When we say these postcards are automated, what do we mean? Well, because MLSMailings taps into your MLS's listing data, it's able to tell when you list or sell a home. When one of those events occurs, MLSMailings automatically sends out the appropriate postcard to verified addresses around your listing—all within 48 hours. You select the design templates you want for your Just Listed and Just Sold postcards upfront, so that when you list or sell a home, postcards in your chosen design are sent out automatically. We've partnered with MLSMailings.com to offer RE Technology readers a chance to try this service for themselves. Get 150 FREE postcards (you pay only for shipping) with promo code RETECH2020. Ready to try a hands-off way to reach your geographic farm area? Claim your free postcards today!
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3 Steps to Attract Millennial Homebuyers on Instagram
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Friday Freebie: Guide to Crushing It with Direct Response Marketing
We talk a lot about digital marketing here at RE Technology: social media, online ads, websites, landing pages… the whole nine yards. But in all the excitement surrounding these technologies, let's not overlook one fact: good old print marketing still works--and it works well. That's why in today's Friday Freebie we're highlighting a free guide to direct response marketing for real estate. The twist? This guide shows you a high-tech way to target your mailing lists and manage your campaigns. Read on to learn more. Free Download of 'How to Crush It with Real Estate Direct Response Marketing,' courtesy of ProspectsPLUS! Now, when we say direct response marketing "works well," we mean it. In fact, direct mail nets a 9% response rate—well ahead of the 1% response rates of email, social media, and paid search. What's more, 76% of consumers trust direct mail when making a decision, and direct mail is 20% more persuasive to consumers than digital media. Maybe that's just a sign of our times where digital marketing has become so ubiquitous that holding a physical piece of marketing is now a novel, tactile experience. Whatever the case may be, mastering direct mail can only benefit your real estate business. There's one caveat, though: mail can be expensive. That's where technology comes in. Rather than sending out direct mail pieces to everyone in your geographic farm, today's technology lets you build targeted lists so that you can market more effectively—and more affordably. This guide from ProspectsPLUS! shows you how you can do just that. Inside this 20-page guide, you'll find: The six steps to launching an effective direct response campaign A visual layout guide to create more compelling direct mail pieces The top seven opportunities you should target and suggested campaign ideas An introduction to tools that can help you target consumers in your market And more! Download your FREE copy of How to Crush It with Real Estate Direct Response Marketing and Get Them Calling YOU today!
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Drive More Foot Traffic to Your Open House
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Targeted Mailing Lists or Every Door Direct Mail
New to direct mail marketing for your real estate business? There's a lot to learn and some trial and error to experience. It's such an effective real estate lead generation technique, however, that it's time and effort well-spent. One of the first things you'll want to determine is whether you will send your direct mail pieces to a targeted list of potential clients or to every single door in a particular area, via Every Door Direct Mail® (EDDM®). Both strategies have pros and cons. When to choose EDDM® At only $0.191 per piece, EDDM® is ideal for the agent on a tight budget. Because it's not nearly as targeted as a mailing list, your direct mail pieces will be delivered to every "door" in your chosen postal route. It's the difference between a shotgun and a targeted approach. An EDDM® campaign is also easier to set up so you'll be generating leads quicker than you would were you to use a targeted list. Choose EDDM® over a list if you: Don't mind creating mail pieces that conform to the program's size restrictions. Don't mind that the mail pieces will not be addressed to the recipient. Hope to expose your brand to the widest audience possible. Are a listing agent and your farm is home to few renters (you'll save money using EDDM® over the targeted mail list.) Are seeking buyers and the farm area you've chosen has more renters than owners. When to choose a list EDDM® may not be effective for you under certain circumstances. These include: Agents who want to target homes at a certain price point. When you are targeting absentee owners (landlords). Agents who are targeting homeowners with specific tenures. When sending Just Sold Postcards to neighbors. If you want your direct mail pieces to be personalized and you have a specific audience in mind, a targeted mailing list is your best bet. Remember, direct mail marketing isn't a "one-and-done" program. Consistently mailing to your farm or your list is the key to success with either EDDM® or targeted direct mail.
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NAR Launches a New TV Ad Campaign
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2 Secrets to More Lead Conversions, Straight from a Top Team's Playbook
Lauren Bowen leads one of the most productive real estate teams at Robert Slack. She's increased conversion rates and productivity while the company nearly doubled in size. The secret to her team's success? They stalk their real estate leads... or, more accurately, they let their lead generation solution do it for them. Targeting the Most Likely Buyers Anyone who has spent any time on the internet has been "stalked" by an online ad. You visit a site once, and for days or weeks after, an ad from that site follows you around the web. This is called "ad retargeting," and marketers love this advertising strategy because it is so effective. The Lauren Bowen Team employs this strategy to great success via realtor.com's Local Expert program. Local Expert users can create three types of ads: For Sale ads, Just Sold ads, and Branding ads. Those ads are then displayed to buyers in your chosen area on realtor.com. Once they leave the site, those same ads are displayed in their Facebook feed. "This not only helps bring a buyer to the house, it also shows the seller that we are putting it in front of numerous buyers for them," Lauren says. Tip: Because Local Expert offers detailed campaign analytics, you can impress your sellers by telling them exactly how many people have seen their home's ad. Dialing Up Lead Volume for a Higher Conversion Ratio Lauren's team may have stumbled on another secret to improved conversion rates when, thanks to the success of their realtor.com program, they decided to increase their volume of leads. This lead to a curious phenomenon. The team's number of lead conversions not only increased—as expected with more overall leads coming in—but their conversion ratio increased as well. That means the team is converting a higher percentage of leads than they were at their previous lead volume. "We've almost doubled our conversion ratio with the same leads," says Lauren. See Lauren THIS THURSDAY at Inman Connect NY Want to hear more real estate lead wisdom from Lauren? On Thursday, she'll be sharing her expertise during a panel discussion on the Team Track at Inman Connect New York. Check out her panel, Lead Distribution: Who Gets What?, on January 30!
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[Best of 2019] Friday Freebie: Downloadable Report for Home Buyers and Sellers
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5 Reasons Every Real Estate Professional Needs to Be Advertising on Facebook
Tell us if this sounds familiar: you created a Facebook page for your property management or real estate business and posted a few times a month. But as time passed, you did not feel like the page was boosting your lead generation. As more people use Facebook to post content, there is exponentially more competition for your target's attention. It is not enough to write a post on your page and hope people find it. Facebook ads ensure that your content reaches the right people at the right time. Below, you will find five reasons why you need to be using Facebook advertisements and several great services to make the most out of your investment.
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From New Listings to Referrals: The Marketing Secret that Helps this Realtor Win Every Time
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Friday Freebie: Download This Monthly Marketing Kit Sample
It's October, a time when our collective attention turns toward all things frightening. You know what's really scary, though? Losing out on hard-earned referrals and repeat business. It's not your clients' fault, however. Research shows that 85% of sellers and 90% of buyers would refer or use their agent again. The key to ensuring that they actually do is by making sure they remember your name between transactions. How? It's all about providing value. In this week's Friday Freebie, we'll introduce you to a marketing system that helps you do just that in order to stay top of mind, year after year. Download the Referral Maker Marketing Kit, courtesy of Buffini & Company If offering something of value to your database is what captures their attention, then consistency is what helps you keep that attention. Buffini & Company's Referral Maker Marketing Kit helps real estate agents accomplish this by providing an item of value and supporting marketing materials every month. Each month, Buffini & Company sends you a full kit of fresh, new marketing collateral that you can use to demonstrate your expertise, reach out to past clients, and generate more referrals. RE Technology readers can download a free version of the marketing kit today and try it out for themselves. Here's what it includes: A professionally written and designed Item of Value A corresponding cover letter 6 'Pop-By' tags to affix to gifts that you give to your top referring clients as a token of appreciation You can learn more about how to best leverage each element of this kit in this post. The full kit also includes 50 follow-up notecards, an eReport and more. You can learn about that here. Ready to download your FREE marketing materials from Buffini & Company? Get started here!  
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Facebook Makes Changes to Buying Ads for Housing, Credit and Employment
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Friday Freebie: 100 Door Hangers Shipped to You
Afraid your direct mail pieces are being tossed away or drowned out by all the grocery flyers and credit card offers that stuff the average consumer's mailbox? We've got a solution for you--the door hanger! Not only do they inevitably catch consumers' attention as they unlock their front door, but RE Technology readers can see for themselves just how well door hangers can work… for free. Read on to discover how you can claim a free set of door hangers! Get 100 Free Door Hangers, courtesy of ProspectsPLUS! Have an open house to promote? How about a new listing? Whether you're promoting a new listing or event, or targeting seller leads, door hangers can be an effective replacement (or supplement!) to real estate postcards and flyers. If you've never tried door hangers as a lead generation tool (or your current hangers are just meh), there's no time like now to test them out. RE Technology has teamed up with ProspectsPLUS! to offer our readers 100 FREE printed door hangers in the design of your choice. Choose from 65 options that cover all of your promotional needs and niches, including: First-time buyers and renters Expired listings FSBOs Just Listed Just Sold Open house promotions Seller leads: free CMA, free consultation, free equity analysis, etc. Your can customize each door hanger with your own images, contact information, and more… OR you can upload your very own custom design. These door hangers are in full color, and are one-sided. A nominal shipping fee is the only cost to you. Ready to get started? Claim your 100 FREE door hangers (with promo code KNOCK) today!
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Friday Freebie: Downloadable Report for Home Buyers and Sellers
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Friday Freebie: Property Flyer to Download and Print
In honor of back to school season, we're giving you homework this weekend. But don't worry--we promise it'll be fun and that you'll walk away with an upgraded real estate marketing toolkit. Ready? Let's get started! Expand your marketing mix with a free property flyer from ProspectsPLUS! Today's assignment has one purpose: to expand your real estate marketing horizons by upgrading or adding a new lead generation piece to your repertoire. That piece? A property flyer of your choice. We've teamed up with ProspectsPLUS! to offer RE Technology readers a free property flyer (with promo code FREEFLYER) that you can customize, download and print right from your computer. Your homework is to choose a flyer that either upgrades a property flyer that you're currently using, or is a type of flyer that you've never used before. There are multiple designs to choose from, and various flyer types like: Single property flyers Multiple property flyers Multiple property 'Just Listed' flyers 'Just Listed' lead generation letter to neighbors 'Just Sold' lead generation letter to neighbors Once you choose a flyer, you can customize it on the ProspectsPLUS! digital platform. Next, you'll download the flyer as a PDF and either print it at your office or take it to a local print shop. (Homework cheat: Before you get started, read our last Friday Freebie to learn how to get a $25 gift certificate just for creating a free ProspectsPLUS! account.) Use your flyer to create A+ marketing campaigns that target buyers, build your brand awareness, and attract seller leads. Download your free property flyer now! Use promo code FREEFLYER at checkout.
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Market Dominant Yet Still Marketing: One Agent's Secrets to Success
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5 Real Estate Retargeting Tips for Local Marketing
Are you frustrated with the bounce rate of your website? Do you have potential leads visiting, only to never return? You're not alone. On average, more than half of website visitors will leave a website almost instantly after landing on it. This is like a person walking into a clothing store and not being satisfied with the merchandise that is being displayed. Convinced that they won't find what they are looking for, they turn around and head to another store, or in your case, another agent.
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Friday Freebie: $25 Gift Card to ProspectsPLUS.com
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Facebook Ad Campaigns: 5 Common Mistakes You Don't Want to Make
Facebook ads can be a powerful part of a real estate agent's marketing repertoire. Digital ads are attractive for their ability to spur immediate response to your listings or services. Unfortunately, the learning curve for using them is much steeper than it first appears. Some approaches to Facebook ad management seem like intuitive sabotage and can negatively impact your results at the end of the day. When this happens, your ad budget can become pure overhead: You'll either get no website visits or visits only from people who never follow up.
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Everything You Need to Know About Retargeting
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Building Your Brand and Referral Business with Ad Retargeting
Digital advertising and retargeting have become an increasingly popular tool for businesses to ensure they get their product/services in front of the right people at the right time. If you've ever checked out a pair of shoes while online shopping, you may have noticed that ads for those shoes have suddenly started following you to other websites. Lisa Fettner of ReferralExchange recently interviewed Chris Leithe, VP of Sales and Customer Success at Adwerx, to discuss how agents can use retargeting to build their brand and business. Below are tips from Chris on how you can use ad retargeting to boost your brand and reach the homebuyers and sellers you want to work with.
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7 Tips for Using Facebook Ads in Your Real Estate Business
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The Facebook for $1/Day Strategy
Facebook can be frustrating if you're trying to use it to grow your real estate practice and career. Whether it's sharing content, running ads, or getting leads, the Facebook formula isn't always so simple. That's why we reached out to a very special guest instructor, Dennis Yu, from Blitzmetrics. Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CBS Evening News and is the co-author of Facebook Nation – a textbook taught in over 700 colleges and universities! Dennis shared with us his "Facebook for a $1 a Day" strategy. Dennis's Facebook tips and strategies will likely become some of the most powerful advertising methods in your repertoire.
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How to Work Your Way into the Plans of Potential Sellers
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12 Tips for Gaining Client Attention with Google Ads
Google Ads is a proven marketing tool. Real estate agents are using its reach to bring in quality leads that have the potential to become customers. Understanding how to customize this highly targeted advertising approach is key. Use these 12 tips to get the most out of Google Ads.
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4 Tips to Create an Effective Facebook Ad Strategy
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The Key to Real Estate Lead Generation: Custom Landing Pages
Are you searching for ways to boost both your website lead generation and the effectiveness of your online advertising? Custom landing pages, which users "land" on after clicking one of your ads, are one of the biggest keys to lead generation. Landing pages are designed with one goal in mind: to earn the contact information of people who click your advertisements. Of course, to get that contact info you'll often have to offer something in return. Learn how to put landing pages to work for your business with our guide to custom landing pages for your website.
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Facebook Ad Changes for Real Estate: What Agents and Brokers Need to Know
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How to Promote Your Business and Brand with Facebooks Ads
At the end of 2018, the National Association of REALTORS reported over 1.3 million members. That's a heck of a lot of competition jockeying for the attention of home sellers and buyers across America. As a time-strapped REALTOR on a tight budget, how do you uncover ways to stand out from the competition in your local area, attract more leads, land more listings, and grow your real estate business? Consider Facebook advertising.
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Choosing the Right Ad Strategy for Your Real Estate Business
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Online Advertising Advice: Why Winter Is Your Time to Shine
You might be reading the headline here and scratching your head, but hear us out: When it comes to maximizing the ROI on your online advertising, now is the moment to get the most bang for your buck. Here's why you need to be running real estate ads right now:
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The Big Secret to Effective Facebook Advertising
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Upgrade Your 2019 Advertising Budget with an Exclusive Benefit for REALTORS
REALTORS® can now get more advertising bang for their buck, thanks to a new partnership between Adwerx and the National Association of REALTORS®' REALTOR Benefits® Program. Through this partnership, digital advertising platform Adwerx provides NAR members an exclusive 15 percent additional ad impressions at no extra cost. So what's included in this benefit and how can you claim it for yourself? Today, we're going to tell you everything you need to know about how the program works. The Basics: What Is Adwerx? Let's start at the beginning—what is Adwerx and how can it benefit your real estate business? Adwerx is a digital advertising platform that makes it easy for agents and entire brokerages to create, deploy, and manage digital ad campaigns. In just a few minutes, you can set up ads to market your listings or your brand across major websites, social media, and mobile apps. What sets Adwerx apart from other advertising tools is its use of "retargeting" technology. Adwerx identifies likely real estate consumers based on their online behavior—like using a mortgage calculator or browsing listings online. It then serves your ad repeatedly to those consumers, or retargets them, as they surf the web or use mobile apps. If you've ever noticed that an ad seems to "follow" you around the web, you've experienced ad retargeting. Because Adwerx only shows your ads to those most likely to be interested in your services or listing, agents and brokerages save money by not wasting impressions on disengaged audiences. This means your ads have a higher success rate and a healthier ROI. What's Included in This Realtor® Benefit? NAR members receive 15 percent bonus ad impressions on newly purchased and renewed Adwerx campaigns. That means if you purchase 10,000 ad impressions, you'll receive an extra 1,500 impressions, for a total of 11,500. (An 'impression' is each time an ad is served to a consumer, also known as views.) Adwerx offers several different types of ads for real estate, all of which are eligible for the 15 percent bonus: Listing Ads - Advertise your listing to likely home buyers within a specified radius around the property's address. Create a standard listing ad, or a variation like "Just Listed," "Just Sold," or "Price Reduced" to catch consumers' attention. Zip Code Ads - Promote your brand to likely buyers and sellers in the market of your choice. It’s a great supplement to your geographic farming efforts, and an effective way to break into new market areas. Sphere of Influence Ads - Reinforce your brand with those who already know and trust you. Just import your contacts to Adwerx, and they'll target your sphere for you. Recruiting Ads - Are you a broker looking to recruit top agents in your area? Target the top performers of your choice by uploading a database of prospective recruits. How Do I Claim My Bonus Ad Impressions? To activate your additional impressions on new ad campaigns, simply enter your NAR member ID number (NRDS ID) at checkout. For existing campaigns, validate your NRDS number on your existing Adwerx account, and the bonus will automatically apply to all ad campaigns when they renew. And good news! This offer is stackable. That means that if you already use another Adwerx offer or discount from your brokerage or association, you can still use this NAR member benefit in addition to those offers. (The only caveat? Automated brokerage listing ads are not eligible for extra impressions.) Next Steps Want to learn more or need help getting started? These resources can help: Questions and Answers More offers from NAR's REALTOR Benefits® Program Adwerx for Real Estate  
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Pros, Cons, and Best Practices of a 'Guaranteed Sold' Program
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Real Estate Advertising Trends You Should Be Aware of This Holiday Season
Paid advertising is never static, as a direct result of supply and demand. Your cost-per-lead will fluctuate depending on the number of homebuyers relative to the number of advertisers in the market. Seasonality also impacts search traffic! Luckily, there are some patterns you can follow. Here are a few of the top paid advertising trends to stay aware of during the holiday season.
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Tech Savvy Team's Highest ROI is with Print Marketing: Here's Why
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Find Your Next Listing with These Geographic Farming Tactics
Real estate farming is possibly the most proactive position an agent can take to build inventory. The method includes a series of steps that analyze a given neighborhood, ZIP code or market area to determine how many homes are most likely to sell, at what price range, and how long they will be on the market. A good farming strategy involves working through a set of five exercises to determine the area's viability.
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Last-minute Ad Blitz for Open House Nets 200+ Leads
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A New Guide to Facebook Ad Targeting
As the largest social media platform, Facebook offers unique opportunities to connect with potential leads. Unfortunately, due to changes to Facebook's algorithm, companies have been finding it more and more difficult to get organic traffic to their Facebook posts. This means that today, Facebook success is largely dependent on creating a strong advertising strategy, which requires a combination of appealing ads and targeting them to the right groups. This, too, is harder now than it used to be, but it's not undoable. There are still several options you can use to target your ideal audience with Facebook ads.
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A Realtor's Playbook for Creating Facebook Lead Ads
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Farming and Facebook: Getting It Right
The world moves fast, and yesterday's geographic farming just won't cut it in today's real estate market. The competition is too steep -- and too technologically advanced -- to limit yourself to door-knocking and leaving flyers in a neighborhood. The current connected world demands an online approach to complement and work alongside your offline strategies.
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I Have a Great YouTube Ad... Now How Do I Get Viewers?
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Debunked: 4 Myths About Running Facebook Ads
If you haven't tried Facebook ads yet, we get it. It can feel intimidating at first, especially with a lot of myths floating around about how much it costs and what you need to get started. But the fact is, when you're weighing how to advertise your listings and deals, Facebook is a great option. Facebook ads are effective and easy to get running (we promise!). Let's separate truth from fiction. Here are the top four myths about Facebook real estate ads:
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Maximizing Facebook: Boost Your Posts or Post More Ads?
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YouTube Ads: TV Ads for the 21st Century
Anywhere you find content these days, you can be sure someone has figured out a way to offer advertising with it. Facebook has Facebook Ads, Instagram has Instagram Advertising, and YouTube has YouTube Ads. While you and your local competitors are likely already fighting for market share on the first two channels, chances are that your local YouTube audience has a lot of untapped potential.
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5 Ways to Win More Business in a Low Inventory Market
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Your Farm Area Doesn't Suck. Your Marketing Material Does.
The first time I speak with a new client, a common complaint that comes up fro agents is that part of their wanting to change marketing firms is so they can start fresh. That fresh start includes picking an entirely new area to market to. You see, they go on to explain that the farm area they were previously marketing to just wasn't any good. Their logic on this is instead of throwing good money at bad, they would rather just make a clean cut and start over.
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5 Ways to Take Your Advertising from Boring to Amazing
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Facebook Advertising for Real Estate on a Budget
As a real estate agent or broker, Facebook is still the number one place to get in front of your current and past clients as well as new and potential clients. And, having a Facebook Business Page is still one of the best ways to market yourself and generate new business. Nobody knows this more than social media expert Katie Lance. She has 10 power tips for managing and monetizing your social media while controlling costs. We share five of them here, but you should really read all of them! There are a number of ways you can maximize Facebook on a budget. Here are a few of the most important tips and strategies you can implement today.
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Revealing Statistics About the Millennial Homebuyer
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Forget the Refrigerator Magnets and Market With Thumb Drives
Are there any new ideas for real estate marketing? All of the old standby methods are still being used, from pens to refrigerator magnets. Those work fairly well for keeping your name and number out there if they keep them. What about an inexpensive way to put digital content in front of your prospects? Promote a new listing with images or even video. Or, do a presentation of your services. You can even do brief videos of your client testimonials. Using USB thumb drives, all of this is easy.
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How to Create Instagram Ads for Real Estate
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Digital Advertising: Not Just for Banner Ads Anymore
Effective advertising can cement your position in the community and attract buyers and sellers you wouldn't normally be able to reach. It can even turn a small, family-owned business into a household name. But to plan an effective ad strategy, you need to know what ad types are available and how to use them. One of the most popular ways to advertise is online. This is called digital advertising. Learn about different digital ad types below.
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Low Inventory? No Problem! 3 Digital Ad Campaigns for Finding Seller Leads
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2 Facebook Lookalike Audiences that Can Boost Your Real Estate Sales
One of Facebook's advertising features that Realtors are significantly underutilizing is 'Lookalike Audiences.' Properly harnessing lookalike audiences will not only help you spread your brand further, but also give you access to fantastic potential clients you probably would not be able to attract any other way. But first, let's examine the following: What Is A Lookalike Audience?
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Common Facebook Ad Mistakes to Avoid
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Are Digital Ads the New Drip Campaign?
E-mail marketing is a proven, affordable way for real estate agents to earn new and maintain existing relationships. It's not quite as easy as the popular term "drip campaign" suggests it might be, however. Drip campaigns imply that the same message can be left to "drip" into inboxes month after month, sent with the hope that eventually someone either gets annoyed enough to unsubscribe or hopefully, calls to inquire about a listing. In short, the idea that any marketing effort can be run totally hands-free and still pay off represents a rather fundamental misunderstanding of how marketing works. This is why every few months, major consumer brands adjust their message and run new commercials. They test and measure to find out what resonates. Making matters somewhat worse is the growing number of CRMs that automate not just content delivery, but content creative, too. Marketing can indeed be automated and effective. But it can't be left unmonitored, only to eventually drip its way into the SPAM folders of forgotten clients.
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Anatomy of the Perfect Facebook Real Estate Ad
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Real Estate Re-branding: What We Can Learn from 3 Top Brands
Three lessons you can learn from the rebranding efforts of top real estate brands Whether it's Century 21's bold new brand attitude or RE/MAX's refreshed logo and balloon, it's impossible to ignore that real estate is going through a major branding shift. While it's easy to simply shrug and move on as these new logos and brands are switched out (especially if you aren't a C21 or RE/MAX agent), you may want to stand up and take notice. The revised look and feel of a major brand can require years of research and design conversations... and millions of dollars spent on ad agency resources. Here are three lessons you can learn from the "big guys" and leverage in your own branding.
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4 Tips For Realtors Who Want to Dominate Their Geographic Farms
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Generate Qualified Leads with Facebook Ad Funnels
Now more than ever, real estate agents are using Facebook ads to regain the social reach they lost to algorithm changes and drive traffic to their landing pages. However, with increased competition, simply running random ads isn't enough anymore. To increase their effectiveness, sophisticated agents are creating sales funnels to weed out the weak, useless leads and find the qualified buyers and sellers.
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Real Estate Marketing (and All Marketing) Requires Patience
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If You Think Pay-Per-Click Ads Are a Waste of Money...Mistake!
It can be fun to ask real estate professionals the question, "How much real estate PPC, Pay-Per-Click, advertising do you do?" The answers vary a lot: "None, never tried it, not in my marketing budget." "Tried it, but never got any good leads" "Tried it, spent a lot of money, leads not worth the cost." "I do a little" or "I'm testing it." It's those last two answers that should get your attention. They could very well be a successful professional who is getting high quality leads from PPC, but they don't want to tell you. After all, you're competing with others in your market area with your PPC ads, and that can run up the cost of each click, so why talk about success? The first three answers, whether they know it or not, are often because they've never learned the true value of real estate pay-per-click marketing, they tried it without doing it right, or both. That one successful person isn't going to tell you their secrets, but we can here.
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14 Real Estate Promotion Ideas You Might Not Be Using
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Why This Year's Record Shopping Season is Good for Online Real Estate Ads
Ah, the holidays: a time for mirth and merriment, Turner Classic Movies, eggnog, no-longer-ironic bad sweaters, and pre-dawn Walmart riots. Oh, and shopping. Can't forget shopping. It's All Online This year's Black Friday sales produced $5 billion for online retailers in 24 hours, according to Money.cnn.com. That's a new record, and a 16.9% increase from last year. The Verge reported that mobile sales dominated 2017's Cyber Monday deals. Of the $6.59 billion in total online sales, mobile users spent a record $2 billion. These eye-opening figures should get the attention of savvy online real estate marketers. After all, if that many consumers are spending that much time and money online, it's a safe bet a few of them are also home buyers or sellers.
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A Real Estate Agent's Playbook for Creating Facebook Lead Ads
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Whose Real Estate Brand Are You Building?
A few statements should help us get on the same page as to how your real estate business and real estate brand will prosper in the future. Almost all real estate practitioners are independent contractors. Even the IRS has recognized their independent contractor status with special tax considerations. Your success and income will depend primarily on your own efforts and ability to generate and close leads and real estate deals. In many cases, the real estate agent will have more money invested in their startup than their broker who may just provide an office space.
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Landing Page Ideas that Win Over Home Buyers
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Understanding the Costs of Social Media Advertising
Accruing annual expenses such as MLS dues, local/state association fees, and license renewals is an expected part of being in the real estate business. In addition to those costs, you showcase your listings on search portals like Homes.com to generate more quality leads. Every dollar you spend on your business is to reach more leads, listings, and clients. Social media is a great way to meet new clients, and its advertising power will continue to rise, so why not create a social media ad budget that will ensure the growth your real estate business? However, before simply spending ad dollars on social media, you need to understand the costs associated with advertising on these platforms.
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How to Compete Now that Marketing Has Gone 'One-to-One'
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Move from Likes to Leads with Facebook Ads
Recently we shared Setting Up Your Facebook Ad: It Starts with Audience to help you better target your next Facebook ad campaign. Today we'll look at how to place your "offer" in front of potential prospects and move from "likes" to leads. What makes these ads unique is that they can be customized to get your offer, such as a newsletter opt-in, a request for free home valuation, or a local market activity report, in front of potential prospects. It's all possible because lead ads come with simple forms that capture a prospect's information within Facebook. The forms will even pre-populate a prospect's information such as name, email or phone number.
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4 Essential Principles for Geographic Farming Success
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Your Real Estate Logo Is Not Your Brand
Whenever we start helping an agent with a real estate marketing plan, we schedule a call to discuss how the plan is laid out, art requirements, handling of databases, etc. This week, I was onboarding a new client and she said something that struck a chord with me. She had sent us a copy of her logo and it was very important to her that we not only had it, but that we understood that there are specific ways in which we are to use it. This is quite a normal occurrence, especially when we are working with larger brokerages. What stuck in my head, however, was how she misunderstood what a logo really is. You see, she referred to her logo as her brand. Now I might be splitting hairs here, and she is a little bit correct, but I think it's important to really drill down to what a brand is.
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Setting Up Your Facebook Ad: It Starts with Audience
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3 Steps to a 360-degree Real Estate Marketing Campaign
While it can be said that the most successful real estate agents are those that work off of their network to get a constant flow of referral business, in reality that takes time. Most agents that can reliably depend on consistent referral business have had many years of practice. They've paid their dues and after relentlessly sticking with it, they are seeing the benefits. If you have not had that much time in the saddle, or you have not been that consistent throughout your career, this method of getting business will not work for you. Yes, you will get some referrals from your past clients and sphere, but it certainly won't be enough to sustain and grow your practice. So what is an agent to do that can't rely only on referral business but wants to get more clients? The answer is simple. Do more marketing. First off, doing more marketing will help your bottom line—but it's important to point out that it will only help you if you have a methodical, thought out marketing plan to roll out in your marketplace. That's why it's critical that you plan your content strategy BEFORE you get started. Second, you'll undoubtedly do at least two to three different types of marketing projects that fall across different media. As a result, you also have to make sure you've crafted your plan so that one type of marketing naturally leads to and leverages the next type of marketing. That way, you can truly have a full, 360-degree campaign.
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Don't Be 'That' Agent! Remember Your Sphere
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5 Common Mistakes Agents Make when Farming -- and How You Can Avoid Making Them
When it comes to farming a local market area, are you doing everything you can to drive in real estate seller leads? Here are five common mistakes real estate agents make when farming. Mistake #1: Agents tend to "stick to what they know"
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