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Top 10 Ways to Sell Your Client’s Home FAST! (Part 1)

sold sign familyGreat news! You were able to secure a new client interested in selling their home. Now what do you do to sell the home as quickly as you can? Well, we've got a few suggestions for you. This is the first of two articles that offers proven tips to sell your listing in days--not weeks or months.

1. Price It Right

It can be difficult to get reliable comps for properties right now because many markets are recovering so quickly it's hard to keep up with them. That's why it's important to use market stats tools that leverage up-to-date MLS data. Companies like RBIntel, AgentMetrics, and Top Producer's Market Snapshot can be valuable tools you can leverage to help you price the home right when building a listing presentation.

2. MLS Listing vs. Pocket Listing

Even though inventory is very tight currently, marketing a property by listing it in the MLS is a much more valuable approach than a pocket listing. It reaches a large addressable audience of real buyers who are engaged with an agent to purchase a home. Agents routinely save searches for properties that meet buyer criteria, so whenever your seller's listing matches that criteria, they are alerted. Here is a secret: those alerts are also triggered by price changes within the price range. Knowing this, if you change the price of a property by any amount (even $1), the alert goes out. Be sure to change your price regularly to leverage this MLS marketing strategy.

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