What Buyers Want: Local School Data

Last year, 25 percent of home sales were affected by the quality of local schools, according to NAR's Profile of Homebuyers and Sellers. For families with school-aged children, poor schools are one concession that most buyers are not willing to make. In fact, only 3 percent of buyers compromised on the quality of schools last year when selecting a home!

It's no surprise, then, that comprehensive information on local schools is data that buyers covet most. Your brokerage's website is the most effective channel for this information. When integrated with your site's property search function, this data lets buyers zero in on the perfect home. It also arms your agents with a decision support tool that adds value to their client relationships.

This Thursday, RE Technology is teaming up with Onboard Informatics to explore the newest in school-based search for web and mobile. You'll learn how detailed data like Attendance Zones and School Profiles can help your clients and prospects find a home that matches their needs, as well as:

• Determine which district, high school, middle school, and elementary school children in a particular home will attend
• Visualize the "coverage area" of a district or school
• Append specific school information to listings as they're entered
• Let web and mobile users search for listings within a desired school attendance zone
• Add SEO pages to your website to capture school and district searches

About Onboard Informatics

Onboard Informatics connects leaders in the real estate, publishing, and technology industries to data-driven innovations that empower informed decisions, enable human engagement and accelerate business results. Eight of the top 10 real estate brokerages turn to Onboard to help with their user engagement and conversion challenges. Their expertise in information management and related technologies transform real estate data through innovative products that help customers (1) understand what's happening – in local markets, on the web, with their own listings; (2) talk about it and show it to others to boost conversions; (3) manage their business more effectively and (4) enhance results.