The new informed consumer wants valuable, not more, information

Guest contributor Workforce Resource says:

Information overload. Do you feel it? At times, we sure do. And, it's likely that many homebuyers do as well. One theme that we see already in 2013 is that of embracing a more informed consumer. How do we welcome and serve today's first-time homebuyers without adding to that information overload?

Consider this observation from a recent Doorstep blog post:

Today's prospective buyer isn't suffering from an inability to search online home listings: their inboxes overfloweth. They are suffering, however, from an ability to know when to buy, how to find the right house for them, and more importantly, how to optimize every step in their own best financial and emotional best interest.

Buyers don't need access to more information, they need access to valuable information — information that's meant for them. And, they are looking for that information online.

Echo boomers (ages 18-35) will make up the greatest population of first-time homebuyers. This group is necessary for a healthy housing market, but their needs and behaviors have changed.

In fact, according to a recent national survey by Better Homes & Gardens Real Estate, 77 percent believe the housing crisis and subsequent media coverage have made them increasingly knowledgeable about homeownership. These younger buyers are also more willing to adjust their lifestyle to afford the home they really want. They want a home that can fit both their lifestyle and budget.

In a new feature story about echo boomers in RISMedia's Real Estate Magazine, Better Homes & Gardens CEO Sherry Chris says this:

Brokers and agents who take the time to embrace the concept of the informed consumer and learn to apply new technologies, such as social media, content sharing, and mobile business practices, to their marketing strategies are a step ahead.

Check out how Long Realty structures their "Get Advice" section on their website. It includes quick-hitting information about several important homebuyer topics, including financing, down payment assistance, sustainable and energy efficient homes, and market conditions. On each page, consumers can quickly submit an email directly to the company for more information.

What tips do you have to share about incorporating valuable information in your online presence?

To view the original article, visit the Workforce Resource blog.