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Top 10 Articles from December

While December is typically mellow, this year two content series encouraged a lot more activity. The first, our Holiday Deals series, highlighted discounts and giveaways on real estate tech tools, one of which appears on this list. The second series, a countdown of the best articles of 2012, was overwhelmingly popular. While we've excluded those from this list (they would have dominated it!), you can view a summary of the countdown here.

But before you check out those must-reads, have a look at December's most popular original articles:

holidays1. Real Estate Websites Do Not Generate Leads - by BrokerageU
Is your website helping your business the way you expected it to? The reason might be that the person who sold you your website left out one little, but valuable, piece of information: Your website will not generate leads for your real estate business.

2. How To Create Marketing Emails From Scratch - by Point2
Email is a powerful tool when used correctly. Having the right message land in your customer's inbox at the right time can have a dramatic, positive impact on your business, while a half-baked or broken message can banish your future mailings to the spam folder forever. While it is easy enough to whip up a quick n' dirty message in Outlook or Gmail and hit send, there is a world of little things you can do to elevate a good message to a holy-cow-I-have-to-have-it kind of message.

3. Crush Your Next Open House with Social Events - by Zack Hanebrink of BoomTown
Do you still do open houses? I've heard mixed reviews lately on their effectiveness. However, if promoted the right way, they are a great source for buyer leads, along with establishing your brand in the neighborhood. It takes more than directional signs and a balloon in the yard to promote an open house.