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Just how important IS technology in Real Estate?

Guest contributor Delta Media Group says:

Does spending more money on real estate technology help you make more?

Does making more money help you spend more on real estate technology?

The question might be the industry’s chicken-and-egg. It’s tough to tell which caused the other, and if you polled 10 different people, you might get five to answer each way.

Trying to assume conclusions out of the statistics might be irresponsible. But the stats show what the stats show, and the stats show real estate agents who invest more in marketing and technology make more money.

This, according to a new surveynew survey InmanNext conducted that compared top-earning real estate agents (those who take in $100,000 or more per year) to agents earning between $30,000 and $50,000.

Nearly 1,400 real estate agents responded—enough to reduce the study’s margin of error to a small percentage.

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