Carrie Lysenko Named CEO of Zoocasa

Zoocasa Realty announced that Carrie Lysenko has been appointed Chief Executive Officer (CEO).

"Carrie has been a driving force behind Zoocasa since late 2019, bringing product and technical leadership, lead generation and conversion capabilities to agents across Canada," said Glenn Sanford, CEO of eXp Realty. "Since we acquired Zoocasa in 2022, Carrie and the team have scaled services coast to coast and have begun expansion efforts into the United States. We are now leveraging Zoocasa’s expertise in online lead conversion to provide more opportunities for eXp Realty agents in North America."

Lysenko takes over as CEO from Lauren Haw, who acquired Zoocasa in 2015 and grew it into one of the highest converting brokerages in Canada by agent count. Haw will continue to work with Zoocasa as Broker of Record and Industry Relations Officer.

Lysenko brings more than three-and-a-half years experience as chief operating officer and 20 years of business, technical product and marketing leadership to the helm at Zoocasa. Prior to joining the brokerage, she was the vice president of product and growth at VerticalScope and was integral to the online expansion efforts at Pelmorex Media's The Weather Network for over 14 years as the head of digital.