Marc Kaplan Joins zavvie to Head Up Power Buyer Solution for Brokerages

zavvie, a software technology company providing real estate brokerages customized marketplaces for modern buying and selling solutions, announces the hiring of Marc Kaplan as its new Product Offering Manager. In this role, Kaplan will oversee the development and growth of zavvie's Power Buyer solutions, including Cash Offer and Modern Bridge services that enable clients to buy their dream home before selling their current dwelling.

Kaplan brings extensive experience and a proven track record in supercharging the Power Buyer space to the zavvie team.

"Right now, Power Buying may be the hottest area for real estate brokerages to help their agents win new business, with more opportunities for buyers and sellers than ever before," said Lane Hornung, Co-founder and CEO of zavvie. "Marc is uniquely qualified to help us accelerate our reach," he added.

Before joining zavvie, Kaplan held a similar role as Revenue Operations Specialist at real estate technology company HomeLight. He helped to implement new acquisition channels, bringing Power Buyer solutions to mortgage lenders.

Kaplan joined HomeLight through its acquisition of Accept.inc, the first iLender, which empowers buyers who qualify for a mortgage with all-cash offers. Kaplan helped Accept grow rapidly, leveraging his knowledge and skills as a licensed mortgage loan originator in Colorado. During his time with Accept.inc, Kaplan helped them to achieve the largest non-iBuyer Cash Offer market share in Colorado in 2021.

"I can't think of a better place to be to create an immediate positive impact on helping brokers and their agents accelerate their businesses than with zavvie's Power Buyer program," Kaplan said. "zavvie's program is unique in that it is completely broker-centric, leveraging the client's trust of the brokerage, its agents and their preferred lenders to drive success. zavvie's deep understanding of broker's needs has already propelled their Power Buyer program to impressive heights so I'm excited for what's to come," he added.

More information about zavvie is available at zavvie.com.