Our Top 10 Most-Read Articles of October

How you communicate with leads, prospects, and other real estate professionals can make or break your business. In October, RE Technology readers learned how to leave voicemails that can win more calls back from leads, and how to negotiate like an FBI agent. You can see those articles at #3 and #2, respectively, on the following list of our Top 10 articles of the month.

Instagram (articles #5 and #9) and Google Ads (#6 and #8) made double appearances on our Top 10 list last month, too. To see what else agents and brokers were reading in October, check out the full list below:

1. The Top 5 Reasons Real Estate Agents Get Sued
Being an agent requires you to keep track of sensitive client information and meet deadlines for those clients without letting anything slip through the cracks. Even the slightest mistake can cost you your career. While accidents are inevitable, it is important to know what real estate mistakes you should try to avoid.

2. FBI Negotiating Skills Every Real Estate Agent Should Know
How can you sharpen your emotional IQ and excel in negotiations? No better place to start than the country's top FBI negotiators. Chris Voss, former negotiator for the FBI, shared his top strategies from the bureau in his book, Never Split the Difference. The real estate process and sales scenarios don't necessarily warrant the delicacy of a hostage situation, but you and your business can benefit from his tactics and experience.

3. Friday Freebie: Leave Better Voicemails with This Guide (Plus Scripts!)
A voicemail is the first contact you'll have with many leads. How can you increase the chance that a prospect calls you back? In this week's Friday Freebie, we're highlighting a voicemail guide, complete with scripts and tips, that shows you how to leave a voicemail that gets more calls back.

4. 3 Tips to Find Listings in the Current Market
The real estate market appears to be cooling off a bit and leveling out in many areas, but that doesn't mean finding listings and sellers is going to get easier overnight. You need motivation, a plan, data, and market insight. You need to get in front of would-be sellers to earn their trust and pique their interest. Here are three ways to do it with help from RPR.

5. How Instagram Hashtags Can Make All the Difference
Instagram is one of the best places online to promote your real estate brand. That also means that there is plenty of competition for attention on Instagram, which is why it's so important to have a plan for earning new followers and generating meaningful engagement. Instagram hashtags are a great tool for accomplishing those goals, and using hashtags correctly can really help you jumpstart your social media presence.

6. New Update to Google Ads: What Agents Need to Know
‍It's the biggest news you probably haven't heard: last-click attribution has been replaced by data-driven attribution as the default conversion model in Google Ads. In this article, we'll define attribution models and learn how they help agents, and establish the difference between last-click and data-driven attribution.

7. Friday Freebie: Finish 2021 with More Money in Your Pocket with this CRM and All-in-One Marketing Platform
We just hit the home stretch of 2021--the final quarter of the year. How many of your commission goals did you successfully achieve? In this week's Friday Freebie, we're introducing you to a tool that can streamline your real estate marketing efforts and put you on track to meet your annual commission goals.

8. How to Rake in Leads Using Google Ads for Real Estate
Many real estate agents wonder why they should even bother to start marketing on Google Ads. You are not wrong in questioning whether or not this might be the best way to grow your business, but let's see how you feel by the end of the article.

9. How to Use Instagram Carousel to Boost Your Business and Win More Listings
Instagram is a great social platform for agents to expand their network, market properties, and acquire more listings. One of the hottest new ways to give your listings a big boost and make your sellers smile is by leveraging the power of Instagram carousels.

10. YouTube Marketing: Fresh Ideas From Real Estate Influencers
https://retechnology.com/article-lists/27956-youtube-marketing-fresh-ideas-from-real-estate-influencers
Need fresh ideas to keep your YouTube channel relevant to consumers (and YouTube's algorithm)? Try these six real estate video ideas.