Our Top 10 Most-Read Articles of July

What do agents and brokers want? More seller leads, if we go by which posts made our list the most popular articles last month.

In July, RE Technology readers gobbled up articles on prospecting for seller leads (see #9 on the list below), buying online leads (#2), and they downloaded a free seller's guide that they can use to attract more homeowners (#3).

To see what else real estate professionals were reading last month, check out the full list below:

1. What Salary Can You Expect to Make as a Real Estate Agent?
You hear about real estate agent salaries all the time. In truth, a real estate agent's salary varies depending on a number of conditions. That aside, once you become a seasoned real estate agent or even a real estate broker, your salary will significantly change. But it's always that sunshine and rainbows in the beginning. This is why we've created this post to show you what you can expect to make as a real estate agent.

2. The REAL Problem with Buying Online Leads that No One Wants to Talk About
A real estate agent's salary varies depending on a number of conditions. That aside, once you become a seasoned real estate agent or even a real estate broker, your salary will significantly change. This post will show you what you can expect to make as a real estate agent.

3. Friday Freebie: Home Seller's Guide Template
‍In this week's Friday Freebie, we're highlighting a brandable Home Seller's Guide that's full of the helpful information that homeowners are searching for before they decide to list their home. Use it to attract seller leads, educate seller clients—and ensure you're top of mind when a homeowner is ready to sell.

4. Bad Advice You Hear from Other Real Estate Agents Online
The internet is a great source for information, but you need to sift through a lot of misinformation. This misinformation then gets amplified in an echo chamber by people who are trying to validate their bias. This is how fake news spreads, but it is also how bad advice is accepted by a mass population of people. These are the pieces of advice you should avoid from other real estate agents online.

5. 9 Automation Tricks that Will Rock Your Real Estate Business
Many real estate platforms today can integrate with one another directly, or through third-party services like Zapier or API Nation. These integrations can help you automate tasks that you may be doing manually—or skipping altogether. To help you understand the many time-saving automations that can take your business to the next level, here we're highlighting nine handy examples of real estate integrations.

6. Clever Ways to Use Text Message Marketing for Real Estate
As a real estate professional, many things you do are time-sensitive. It's possible that you can lose out on a deal simply because you were waiting for a buyer to listen to the voicemail or check their email and they acted too slow. Text messaging allows agents to provide updates to buyers and sellers that are quicker and more immediate than email.

7. Top Negotiation Tactics for Buyers in a Red-Hot Market
High demand and low inventory in the residential real estate market is great for sellers who are ready to list, but it's created a battle for buyers as prices soar amid record competition. Buyer's agents need to be at the top of their game to win for their clients. Brush up on real estate negotiation tactics to ensure you can expertly make your buyers' offers stand out with these four tips.

8.  How to Identify and Track Your Real Estate Competitors
What makes you stand out and succeed in regard to your competitors is realizing your strengths and weaknesses as well as those of your competitors. This is why it's important to conduct a comprehensive competitive analysis and research your potential real estate competitors.

9. Find Sellers Now! Farming for Prospects with RPR
Geographic farming is one of the most tried and true techniques when it comes to an agent's long term success. You need to find the right neighborhoods, crunch data to determine if they're ripe, and effectively market yourself to the homeowners in the area over a sustained period. Not sure where to start? RPR is here to map out your path to success.

10. Real Estate 3D Virtual Tours vs. Videos: Which One Should You Use?
In the eyes of buyers, sellers and other real estate professionals, your approach to virtual showings can set you apart. How do you decide which option is best for you? In this article, we'll go over why people love 3D virtual tours and real estate videos, and some tips on how to make the most of them.