How Data Can Change Your Real Estate Recruiting Game

We're pretty vocal about data and how important it is for all aspects of business. So vocal, in fact, we called out Compass on their recent embellishments with plenty of data to set the record straight for our industry. But that's a story for a different day. My point is, data is everything. Without data, we'd all be wandering around the office all day with no real direction.

When it comes to real estate recruiting, data can make or break your recruiting game. It's so much more than what people give it credit for, and once you see how powerful it is, you'll never want to go back. Here's how data helps you recruit, retain, and grow:

Data makes your business goals easier to define.

The amazing thing about data is that it tells you what your goal should be in order to get to where you want to go. Want to be pulling in $1 million more next year? Data will tell you exactly how many agents you need to recruit to get there.

Data shows you what you need to be doing when.

Data calculates everything, including what your daily tasks should be to get you moving towards your goal. It guides you through the entire recruiting pipeline, resulting in more hires than you would have otherwise – saving time and precious energy.

Data tells you which agents are most appropriate for your office.

Data helps you find agents that fit your business and your goals. Okay, okay we don't mean in terms of personality or culture, data can't fully tell you that, but it can tell you who fits the bill when it comes to their sales volume. Data allows you to quickly and effectively narrow search criteria, spitting out the high-valued recruits you want sitting in your office. Powerful data can show you an agent's ability to perform, and at the end of the day, that's what recruiters need.

And don't forget, recruiting doesn't just mean new agents. Data can help you stay focused on recruiting your current highly valued agents as well, raising your retention numbers within your office and taking a little pressure off finding newbies.

Data will get you past the finish line.

Data, specifically from the MLS, helps identify agents who match whatever criteria your recruiter stipulates. Once specific recruits have been identified, they are added to your pipeline as recommendations. With built-in goal setting and tracking for recruiting, it's easy to ensure recruiters keep their eyes on the prize, crossing that finish line and reaching that goal they set for themselves.

Data keeps you from making silly mistakes.

Without reporting and insights, it can be hard to know where time is best spent. Let's say you knew an agent's sales volume over the past year, but not previous years. They talked a big game and you trusted their references, so you signed them anyways. Turns out this past year was more luck than work ethic, and now you have an agent not contributing to the office's goals. That means you might've wasted countless hours you could've been spending on high-valued recruits, whether that's recruiting new ones or focusing your efforts to agents in-house that you really don't want to lose.

Data is knowledge. Knowledge is power.

Data makes things more efficient. It puts tangible facts behind a solid recruiting foundation that enables recruiters and office managers to do their jobs better, faster, and with more conviction. It's what our new recruiting system, Moxi Talent, was built for. It helps you by providing you with all this data, direction, and so much more.

To view the original article, visit the Moxi Works blog.