Today's post was written by Austin Allison and appeared originally on the DotLoop blog.
Using digital materials for marketing, advertising and other purposes has a number of benefits compared to using printed materials. Digital files are much easier to transport, distribute and can save a company thousands of dollars in printing costs. The cost-effective nature of digital documents has been a strong incentive for many large companies to cease using printed materials. One such company, Lockheed Martin, switched from using printed materials for policy manuals to emailing an electronic version to employees that saved the company $250,000!