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How Mobile Tech Is Changing Real Estate Forever

It really wasn't too long ago that mobile technology for real estate agents was a "nice to have" technology. Visionary agents and teams rolled out their own mobile apps. They converted their websites to a mobile responsive design. The smartest ones set up mobile-centric lead generation systems that took full advantage of all the information a mobile home shopper would automatically provide. These early adopters reaped the rewards that mobile tech offered real estate sales professionals.

The major portals, including and Zillow, focused development efforts on mobile apps. They rolled out features that better connected agents to their customers. In 2012, one-fifth of all Google related real estate searches were on mobile devices. Today, Google reports over 60 percent of all searches are performed on mobile devices. In the last four years, real estate related searches have grown by a whopping 235 percent.

Today, mobile tech is now a "given" for every agent and broker. It is changing the face of the real estate transaction forever. Every tool we now use, from our websites, to all the tech tools that help us manage our business and close real estate transactions, must be mobile friendly. Going forward, all new software must be developed with a mobile-first approach. It's vital to understand why.