The Top 10 Most Popular Articles of October

Looking for more seller leads? Then we've got the perfect articles for you. October saw several posts on creating marketing handouts that homeowners will love (see articles #1, #6 and #9 below).

If you want to make your marketing efforts more effective, check out article #7 for ideas on segmenting your CRM database. Then, click over to article #5 for a free guide on marketing to consumers in each stage of the real estate buying cycle.

What else were agents and brokers reading last month? Check out our latest monthly list of the most popular articles on RE Technology to find out!

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1. Must-Have Pages for a Winning CMA
You're probably used to taking a CMA to listing presentations or offering them to seller leads. But did you know that your CMA can be a powerful weapon for combating consumer misconceptions caused by inaccurate Zestimates? That's one secret shared by a top-producing Realtor Ray Fernandez. So what exactly is in Ray's CMA? He offered us a glimpse of the pages he includes in every CMA.

2. 4 Free Photo Editing Tools for Real Estate
Photos are a huge part of showcasing the homes you sell. With so many photo editing tools at your fingertips, you no longer have to stress about taking the perfect photo or purchasing high-end photography equipment. Although photo editing software can be expensive, there are a few free tools that you can use. Here are four of some of the most popular free photo editing software tools!

3. The Facebook Page Checklist
Before you worry about Facebook's constant updates, make sure you haven't forgotten to update the basics of your Facebook Page. We have compiled a simple checklist to make sure that your page is up-to-date and that you're providing followers with the content they want to see and engage with.

4. Your Real Estate Logo Is Not Your Brand
Let's drill down to what a brand is. It is true that a brand is a design, sign, symbol or words that identify a product or service. So that is where you get a logo or a slogan. In addition to those things, a brand not only differentiates itself from its competitors, but also, over time, it becomes associated with a level of credibility, quality and satisfaction in the consumer's mind.

5. Friday Freebie: Download 'Real Estate Marketing 101'
You've probably heard of the Hero's Journey, a story structure found in everything from ancient myths to Hollywood blockbusters. But did you know that consumers also go through a structured journey that takes them from fresh lead to closed transaction to loyal client? To help you hone in on your target audience, a free new ebook offers an easy-to-follow plan with strategies to help you connect with consumers at every stage of their journey.

6. Scripts and Templates to Turn Expired Listing Leads Into Clients
Ever use this script when prospecting expired listings? "Hey I saw that your home is no longer available for sale. I have a buyer who may be interested and I'd like to come by and preview it." Perhaps you didn't really have a buyer, but were told this was a good way to get your foot in the door. In this post, we're going to explore a new way of approaching expired listings that focuses on delivering VALUE instead of BS.

7. 10 Segmentation Strategies for Your Client Database
A customer database is the lifeblood of a real estate agent's business. A timely, but vital task is keeping that database up-to-date and organized in the most efficient fashion. There's one way to ensure database success—marketing segmentation. With that in mind, here are ten customer segmentation strategies.

8. More than a 'Doctor Loan,' Opes Advisors Intros New Home Financing for Professionals
Young doctors don't always have enough savings for a 20 percent down payment. How does a doctor, who should be a very low long-term risk, and who earns a reliable income that is destined to grow significantly, buy the home he or she truly wants?

9. How to Create a Real Estate Report that Gets Attention
Productive REALTORS® wake up every day with a deep-seated desire to do better today than they did yesterday, knowing even the smallest improvement can make a big difference. And what could be more impactful than sprucing up one of your most valuable leave-behinds? Here are five simple ways to make your RPR reports more meaningful to clients while also strengthening your role as a market expert.

10. Are you consistently inconsistent? Break your bad habit in 9 steps
Whether you look at the day-to-day schedules of a typical Realtor or the changing market cycle by season, it can feel impossible to plan ahead (and stay on schedule) when your client pipeline is churning and your phone never stops buzzing. Here are nine steps ANY agent can follow to help them get into a better, more consistent marketing routine — while still maintaining time for their personal and home life.