October 26 2017
One common thing we encounter when speaking with someone brand new to real estate is that they have no database set up. This is not good. Having a database to get started with is CRITICAL for taking a new agent from "secret agent" to "known agent in the marketplace." Quite often, we find that it's not for lack of trying on the part of the new agent. It turns out that they don't have a database because nobody has given them guidance on how to do this.
With that in mind, today I'll share some tips on how to create the perfect database.
The first thing you want to do is open up a Microsoft Excel spreadsheet. When you set up this spreadsheet, be sure to include the following headers:
This is going to be the worksheet you are going to use to get your database populated and ready to go.
The next thing you want to do is make a list of every single person you know. Literally, every single person you know. Here are some categories of acquaintances to help you get started:
If you follow this plan for populating your blank spreadsheet, you should easily be able to pull together at least 200 people. If you haven't hit that number, go through this exercise again and widen the net. Do not leave people off or filter anyone. You can always remove them from your database later. The key is that you want to get started with a solid base. From there it will change and evolve, as all databases do.
One key thing to remember is that you will always be adding to and changing your database. Because of this, you need to be sure that you have it set up on some sort of online system that allows you to easily add and change info in your database on demand, no matter where you may be. Nothing is worse than promising yourself you'll remember to add someone to your database when you get back to your desk, only to have completely forgotten about them by the time you get to your office.
As a RealtorĀ®, by definition, you are a mobile professional. You need to be able to access your database from multiple devices (e.g., cell phone, tablet, computer, car communication system, email platform, etc.). The key to your success on this front and the single largest thing new agents fail at is starting out in the beginning with a CRM platform that can plug into everything, keeping everything up to date, and more importantly in sync. The key is to pick a system you are comfortable with, thus ensuring that you will use it and therefore succeed.
To view the original article, visit the Leading Agent blog.