Realogy Announces Franchise Group Leadership Succession Plan

Realogy Holdings Corp., the largest full-service residential real estate services company in the United States, today announced the promotion of John Peyton to the role of President and Chief Executive Officer for the Realogy Franchise Group (RFG), effective April 1, 2017. Peyton will succeed Alex Perriello, long-time Chief Executive Officer of RFG, who will serve in a senior advisory capacity as Chairman Emeritus for RFG.

In his new role as President and CEO, Peyton will be responsible for managing RFG's portfolio of leading real estate franchise brands, including the Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, Coldwell Banker Commercial®, ERA® and Sotheby's International Realty® real estate brands as well as ZapLabs LLC, Realogy's innovation and technology development hub. Peyton, who joined RFG as President and Chief Operating Officer in October 2016, previously served for 17 years as a senior executive with Starwood Hotels & Resorts Worldwide Inc.

"John Peyton has brought a fresh perspective to our company from his tenure as a global branding leader in the hospitality industry, and I am confident in his ability to continue leveraging his valuable insight on behalf of our leading real estate brands," said Richard A. Smith, Realogy's Chairman, Chief Executive Officer and President. "He is the right business leader to focus our efforts and execute our plans for continued strategic growth and innovation at the Realogy Franchise Group. John has been working closely with Alex for the past five months, and we expect a smooth leadership transition."

Peyton is a recognized global franchising and branding leader. He brings deep experience leading large, complex organizations and maximizing scale while enabling innovation and flexibility. During his nearly two decades with Starwood Hotels and Resorts Worldwide, most recently serving as Chief Marketing Officer, he leveraged his expertise in global operations and brand building to drive innovation and build loyalty for the company's leading hotel brands, including St. Regis, W Hotels and Westin, among others.

"I am committed to driving strategic new growth for the Realogy Franchise Group," said Peyton. "We will continue to strive to thoughtfully enhance the value proposition that we deliver for brokers, agents and consumers affiliated with each of our respective franchise brands."

Alex Perriello has served as Chief Executive Officer of the Realogy Franchise Group since 2004, overseeing Realogy's portfolio of leading franchise brands. With more than 35 years in the real estate industry, Perriello is widely recognized as an industry leader and a keen observer in the areas of policy and market trends.

"Alex Perriello has made a lasting mark on the residential real estate industry and all those who know him," said Smith. "We are deeply grateful to Alex for his visionary leadership and service to Realogy and our franchise brands for the past 34 years. Alex is a true gentleman, and a leader whose integrity and class is widely acknowledged in our industry. We look forward to Alex's continued guidance in his new role as Chairman Emeritus for RFG."

Perriello began his career as a sales associate and worked in almost every facet of the real estate business. After joining Coldwell Banker in 1983, Perriello held management positions in product development, real estate services, marketing and operations. Perriello played an integral role in the restructuring and development of Coldwell Banker following its 1996 acquisition and relocation from California to New Jersey by Realogy's predecessor company. He has also served the National Association of REALTORS® (NAR) as a member of the Executive Committee, chaired the NAR 2011 Strategic Planning Committee and has been a member of its Large Firm Advisory Council since 2005. In each of the past four years, Perriello has ranked among the top seven industry leaders in the Swanepoel 200, an annual list of the most powerful people in real estate. Perriello is a frequent speaker and panelist at major real estate industry events, as well as conferences hosted by diverse organizations.

"Real estate is a relationship business, and I have been extremely fortunate to have worked with some of the very best people and brands in the industry during my 34-year tenure at Realogy," said Perriello. "Our leadership team, affiliated brokers, agents and employees are an amazing group of dedicated individuals, and I am so proud of what we have accomplished together. Collectively, I will miss their professionalism and enthusiasm for finding new and creative ways to deliver exceptional service to their clients and consumers. Given his extensive franchising experience and proven leadership, I believe John Peyton is ideally suited to take the helm at RFG. I look forward to staying involved in a senior advisory capacity to help ensure RFG's future success."