A Solution for Login Paralysis

Login paralysis is a disease that afflicts us all. We have hundreds of usernames and passwords to remember, each with different configuration of letters and numbers. For today's real estate professional, it's overwhelming. As a result, agents shut down and give up on applications that could very well generate enormous success in their business.

Technology firms have long known about login paralysis. To resolve the problem, they have developed ways that an agent can sign on once, and be dynamically signed into all of the software solutions that they may access. One login grants full access. It's called single sign on.

One of the companies that has provided single sign on services to the Multiple Listing Service is Clareity. Originally imagined as a security solution to thwart illegal MLS password sharing, the firm has evolved into an identity management solution for MLS users. Once an agent logs into their MLS, the Clareity dashboard authorizes the agent to access any number of MLS applications without needing to go through another password submission process. Sometimes these are called "smart links."

Just this month, Clareity dropped "security" from their name—the company had been called Clareity Security since its founding in 2004—to better recognize their broader product line, and they have expanded their customer vertical beyond MLSs. Now Clareity will be delivering their world-class single sign on solutions to franchises and brokers.

Brokers have an enormous problem driving user adoption to the many solutions they provide to their agents. The number one reason why an agent does not use a broker service is the sign-up or login process. In the typical broker product set, the agent is provided with a log-in to the following applications:

• Broker website back office
• Agent website back office
• Franchise back office
• Lead management
• Transaction management
• Digital signature
• Document management
• Virtual tour
• CMA
• CRM
• Advertising
• Marketing solution
• Email
• Floor scheduler
• Listing presentation
• Market analytics
• MLS system
• National Association of REALTORS®
• State association of REALTORS®
• Local association of REALTORS®
• Mobile solution
• Property management
• Public records
• Relocation
• Showing solution

It's too much! Clareity is the first company to offer brokers a single dashboard that is behind one username and password, accessible across any agent device – desktop, laptop, tablet, and mobile. Visit this link now to request a demonstration.