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3 Tips to Use Public Relations for Real Estate

adwerx 3 tips public relations real estateWhat does public relations for real estate look like?

It's when an agent is quoted as an expert on the local housing market for a newspaper. Or an agent writes an editorial for a financial news section on why renters should consider buying. Or a local news station covers a fundraiser hosted by a real estate broker.

All these are examples of public relations and how it works for real estate agents and brokers.

  • "Public relations is a strategic communications process that builds mutually beneficial relationships between organizations and their publics." Public Relations Society of America (PRSA)

Public relations is not to be confused with free advertising or sending out press releases. And while you may not pay for public relations the way you do for your marketing, it does require a significant investment of your time and energy.

Public relations can be more effective than marketing at times because it portrays you as an expert by a third party. It provides validation of your credibility and expertise as a real estate agent. It's more subtle than advertising and very effective in establishing trust with social proof.